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*[data-theme="gray"]{--bg:var(--black-20);--bg-medium:var(--black-50);--bg-medium-weak:var(--black-50);--bg-hover:var(--black-100);--bg-strong:var(--black-100);--border:var(--black-100);--border-weak:var(--black-100);--border-strong:var(--black-200);--text:var(--black-1000);--text-medium:var(--black-800);--text-weak:var(--black-600);--link-text:var(--black-1000);--link-text-hover:var(--black-600);--link-text-active:var(--black-1000);--icon:var(--black-1000);--icon-medium:var(--black-800);--icon-weak:var(--black-600);--icon-hover:var(--black-800);--icon-medium-hover:var(--black-600);--icon-disabled:var(--black-600);--btn-primary-background:var(--black-1000);--btn-primary-background-hover:var(--black-600);--btn-primary-background-selected:var(--black-1000);--btn-primary-background-disabled:var(--black-100);--btn-primary-text:var(--white);--btn-primary-text-disabled:var(--black-500);--btn-primary-icon:var(--black-100);--btn-primary-icon-disabled:var(--black-300);--btn-primary-outline:var(--black-20);--btn-primary-outline-hover:var(--black-20);--btn-secondary-background:var(--black-20);--btn-secondary-background-hover:var(--black-50);--btn-secondary-background-selected:var(--black-20);--btn-secondary-background-disabled:var(--black-20);--btn-secondary-text:var(--black-1000);--btn-secondary-text-disabled:var(--black-500);--btn-secondary-icon:var(--black-1000);--btn-secondary-icon-disabled:var(--black-1000);--btn-secondary-outline:var(--black-600);--btn-secondary-outline-hover:var(--black-600);--btn-tertiary-link-text:var(--black-1000);--btn-tertiary-link-text-hover:var(--black-600);--btn-tertiary-background:var(--black-1000);--btn-tertiary-background-hover:var(--black-600);--btn-tertiary-icon:var(--white);--chip-bg:var(--black-50);--chip-bg-hover:var(--black-100);--chip-bg-selected:var(--coral-0);--chip-text:var(--black-1000);--chip-text-selected:var(--coral-1000);--tag-bg:var(--black-100);--tag-text:var(--black-500);--accent-dark-coral:var(--coral-1000);--accent-dark-blue:var(--blue-1000);--accent-dark-green:var(--green-1000);--accent-dark-purple:var(--purple-1000);--accent-light-coral:var(--coral-0);--accent-light-blue:var(--blue-0);--accent-light-green:var(--green-0);--accent-light-purple:var(--purple-0);--accent-bright-coral:var(--glow-coral);--error:var(--red);--warning:var(--amber);--success:var(--green);--glow:var(--glow-white);--logo-text:var(--coral-1000);--logo-circles:var(--accent-bright-coral);--btn-google-background:var(--google-sign-up-blue);--btn-google-background-hover:var(--google-sign-up-blue-light);}html 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*[data-theme="dark-coral"]{--bg:var(--coral-1000);--bg-medium:var(--coral-950);--bg-medium-weak:var(--coral-950);--bg-hover:var(--coral-900);--bg-strong:var(--coral-800);--border:var(--coral-900);--border-weak:var(--coral-900);--border-strong:var(--coral-800);--text:var(--coral-0);--text-medium:var(--coral-200);--text-weak:var(--coral-400);--link-text:var(--white);--link-text-hover:var(--coral-300);--link-text-active:var(--white);--icon:var(--coral-200);--icon-medium:var(--coral-200);--icon-weak:var(--coral-400);--icon-hover:var(--coral-200);--icon-medium-hover:var(--coral-400);--icon-disabled:var(--coral-400);--btn-primary-background:var(--coral-0);--btn-primary-background-hover:var(--coral-300);--btn-primary-background-selected:var(--coral-0);--btn-primary-background-disabled:var(--coral-950);--btn-primary-text:var(--coral-1000);--btn-primary-text-disabled:var(--coral-900);--btn-primary-icon:var(--coral-1000);--btn-primary-icon-disabled:var(--coral-700);--btn-primary-outline:var(--coral-1000);--btn-primary-outline-hover:var(--coral-1000);--btn-secondary-background:var(--coral-1000);--btn-secondary-background-hover:var(--coral-900);--btn-secondary-background-selected:var(--coral-1000);--btn-secondary-background-disabled:var(--coral-1000);--btn-secondary-text:var(--coral-0);--btn-secondary-text-disabled:var(--coral-500);--btn-secondary-icon:var(--coral-0);--btn-secondary-icon-disabled:var(--coral-0);--btn-secondary-outline:var(--coral-400);--btn-secondary-outline-hover:var(--coral-400);--btn-tertiary-link-text:var(--coral-0);--btn-tertiary-link-text-hover:var(--coral-300);--btn-tertiary-background:var(--coral-0);--btn-tertiary-background-hover:var(--coral-300);--btn-tertiary-icon:var(--coral-1000);--chip-bg:var(--coral-950);--chip-bg-hover:var(--coral-900);--chip-bg-selected:var(--coral-800);--chip-text:var(--coral-0);--chip-text-selected:var(--coral-0);--tag-bg:var(--coral-900);--tag-text:var(--coral-0);--accent-dark-coral:var(--coral-1000);--accent-dark-blue:var(--coral-1000);--accent-dark-green:var(--coral-1000);--accent-dark-purple:var(--coral-1000);--accent-light-coral:var(--coral-0);--accent-light-blue:var(--coral-0);--accent-light-green:var(--coral-0);--accent-light-purple:var(--coral-0);--accent-bright-coral:var(--glow-coral);--error:var(--red);--warning:var(--amber);--success:var(--green);--glow:var(--glow-coral);--logo-text:var(--coral-0);--logo-circles:var(--accent-bright-coral);--btn-google-background:var(--coral-0);--btn-google-background-hover:var(--coral-300);}html 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2H5V2.5C5 3.35 5.65 4 6.5 4H9.5C10.35 4 11 3.35 11 2.5V2H12C13.1 2 14 2.9 14 4V13Z"></path></svg><span>Project management</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/features/goals-reporting"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="goal-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="goal-icon-title-id">goal icon</title><path d="M14.8417 13.2322L11.7917 8.53223C12.5417 7.68223 12.9917 6.53223 12.9917 5.28223C12.9917 2.53223 10.7417 0.282227 7.99167 0.282227C5.24167 0.332227 2.99167 2.58223 2.99167 5.33223C2.99167 6.58223 3.44167 7.68223 4.19167 8.58223L1.14167 13.2822C0.741673 13.8822 0.691673 14.6822 1.04167 15.3322C1.39167 15.9822 2.04167 16.3822 2.79167 16.3822H13.1917C13.9417 16.3822 14.5917 15.9822 14.9417 15.3322C15.2917 14.6322 15.2917 13.8822 14.8417 13.2322ZM3.99167 5.33223C3.99167 3.13223 5.79167 1.33223 7.99167 1.33223C10.1917 1.33223 11.9917 3.13223 11.9917 5.33223C11.9917 6.23223 11.6917 7.03223 11.2417 7.68223L9.69167 5.28223C9.34167 4.73223 8.69167 4.38223 8.04167 4.38223C7.34167 4.38223 6.74167 4.73223 6.39167 5.28223L4.84167 7.68223C4.29167 7.03223 3.99167 6.23223 3.99167 5.33223ZM10.5417 8.43223C9.84167 8.98223 8.94167 9.33223 7.99167 9.33223C7.04167 9.33223 6.14167 8.98223 5.44167 8.43223L7.14167 5.83223C7.34167 5.53223 7.64167 5.38223 7.99167 5.38223C8.34167 5.38223 8.64167 5.53223 8.84167 5.83223L10.5417 8.43223ZM14.0917 14.8322C13.8917 15.1822 13.5917 15.3322 13.1917 15.3322H2.79167C2.44167 15.3322 2.09167 15.1322 1.89167 14.8322C1.69167 14.4822 1.74167 14.1322 1.94167 13.8322L4.89167 9.33223C5.74167 9.98223 6.79167 10.3822 7.99167 10.3822C9.14167 10.3822 10.2417 9.98223 11.0917 9.33223L14.0417 13.8322C14.2417 14.0822 14.2417 14.4822 14.0917 14.8322Z"></path></svg><span>Goals and reporting</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/product/ai"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="asana-intelligence-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="asana-intelligence-icon-title-id">asana-intelligence icon</title><path d="M11.082 0.0429688H12.668V0.496094C12.668 1.00684 12.8709 1.49667 13.232 1.85783C13.5932 2.21898 14.083 2.42187 14.5937 2.42187H15.0469V4.00781H14.5937C14.083 4.00781 13.5932 4.21071 13.232 4.57186C12.8709 4.93301 12.668 5.42284 12.668 5.93359V6.38672H11.082V5.93359C11.082 5.42284 10.8791 4.93301 10.518 4.57186C10.1568 4.21071 9.667 4.00781 9.15625 4.00781H8.70312V2.42187H9.15625C9.667 2.42187 10.1568 2.21898 10.518 1.85783C10.8791 1.49667 11.082 1.00684 11.082 0.496094V0.0429688ZM11.875 1.28908C11.7429 1.74202 11.4984 2.15902 11.1588 2.49864C10.8192 2.83826 10.4022 3.08272 9.94923 3.21485C10.4022 3.34697 10.8192 3.59142 11.1588 3.93104C11.4984 4.27067 11.7429 4.68767 11.875 5.14061C12.0071 4.68767 12.2516 4.27067 12.5912 3.93104C12.9308 3.59142 13.3478 3.34697 13.8008 3.21485C13.3478 3.08272 12.9308 2.83826 12.5912 2.49864C12.2516 2.15902 12.0071 1.74202 11.875 1.28908ZM3.71875 2.76172H5.53125V3.21484C5.53125 4.1524 5.79037 4.81557 6.21982 5.24502C6.64927 5.67447 7.31244 5.93359 8.25 5.93359H8.70312V7.74609H8.25C7.31244 7.74609 6.64927 8.00522 6.21982 8.43466C5.79037 8.86411 5.53125 9.52729 5.53125 10.4648V10.918H3.71875V10.4648C3.71875 9.52996 3.45478 8.86624 3.02161 8.43561C2.58798 8.00452 1.92354 7.74609 1 7.74609H0.546875V5.93359H1C1.93756 5.93359 2.60073 5.67447 3.03018 5.24502C3.45963 4.81557 3.71875 4.1524 3.71875 3.21484V2.76172ZM4.60674 3.66797C4.53202 4.57003 4.22691 5.32992 3.67099 5.88584C3.11507 6.44176 2.35518 6.74686 1.45312 6.82158V6.85849C2.34592 6.93393 3.10362 7.23926 3.66054 7.79291C4.2189 8.34801 4.53014 9.10769 4.60639 10.0117H4.64326C4.71798 9.10966 5.02309 8.34977 5.57901 7.79385C6.13493 7.23793 6.89482 6.93282 7.79687 6.85811V6.82158C6.89482 6.74686 6.13493 6.44176 5.57901 5.88584C5.02309 5.32992 4.71798 4.57003 4.64326 3.66797H4.60674ZM9.26953 9.10547H10.8555V9.55859C10.8555 10.0693 11.0584 10.5592 11.4195 10.9203C11.7807 11.2815 12.2705 11.4844 12.7812 11.4844H13.2344V13.0703H12.7812C12.2705 13.0703 11.7807 13.2732 11.4195 13.6344C11.0584 13.9955 10.8555 14.4853 10.8555 14.9961V15.4492H9.26953V14.9961C9.26953 14.4853 9.06664 13.9955 8.70548 13.6344C8.34433 13.2732 7.8545 13.0703 7.34375 13.0703H6.89062V11.4844H7.34375C7.8545 11.4844 8.34433 11.2815 8.70548 10.9203C9.06664 10.5592 9.26953 10.0693 9.26953 9.55859V9.10547ZM10.0625 10.3516C9.93038 10.8045 9.68592 11.2215 9.3463 11.5611C9.00668 11.9008 8.58968 12.1452 8.13673 12.2773C8.58968 12.4095 9.00668 12.6539 9.3463 12.9935C9.68592 13.3332 9.93038 13.7502 10.0625 14.2031C10.1946 13.7502 10.4391 13.3332 10.7787 12.9935C11.1183 12.6539 11.5353 12.4095 11.9883 12.2773C11.5353 12.1452 11.1183 11.9008 10.7787 11.5611C10.4391 11.2215 10.1946 10.8045 10.0625 10.3516Z"></path></svg><span>Asana AI</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/features/workflow-automation"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="workflow-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="workflow-icon-title-id">workflow icon</title><path d="M11.625 5.87256H13.625C14.45 5.87256 15.125 5.19756 15.125 4.37256V2.37256C15.125 1.54756 14.45 0.872559 13.625 0.872559H11.625C10.8 0.872559 10.125 1.54756 10.125 2.37256V2.87256H6.325C6.09 1.59256 4.97 0.622559 3.625 0.622559C2.11 0.622559 0.875 1.85756 0.875 3.37256C0.875 4.71756 1.845 5.83756 3.125 6.07256V9.87256H2.625C1.8 9.87256 1.125 10.5476 1.125 11.3726V13.3726C1.125 14.1976 1.8 14.8726 2.625 14.8726H4.625C5.45 14.8726 6.125 14.1976 6.125 13.3726V12.8726H13.425L11.77 14.5276C11.575 14.7226 11.575 15.0376 11.77 15.2326C11.87 15.3326 11.995 15.3776 12.125 15.3776C12.255 15.3776 12.38 15.3276 12.48 15.2326L14.98 12.7326C15.08 12.6326 15.125 12.5026 15.125 12.3776C15.125 12.3776 15.125 12.3776 15.125 12.3726C15.125 12.2226 15.055 12.0926 14.955 12.0026L12.47 9.51756C12.275 9.32256 11.96 9.32256 11.765 9.51756C11.57 9.71256 11.57 10.0276 11.765 10.2226L13.41 11.8726H6.125V11.3726C6.125 10.5476 5.45 9.87256 4.625 9.87256H4.125V6.07256C5.24 5.86756 6.12 4.98756 6.325 3.87256H10.125V4.37256C10.125 5.19756 10.8 5.87256 11.625 5.87256ZM11.125 2.37256C11.125 2.09756 11.35 1.87256 11.625 1.87256H13.625C13.9 1.87256 14.125 2.09756 14.125 2.37256V4.37256C14.125 4.64756 13.9 4.87256 13.625 4.87256H11.625C11.35 4.87256 11.125 4.64756 11.125 4.37256V2.37256ZM4.625 10.8726C4.9 10.8726 5.125 11.0976 5.125 11.3726V13.3726C5.125 13.6476 4.9 13.8726 4.625 13.8726H2.625C2.35 13.8726 2.125 13.6476 2.125 13.3726V11.3726C2.125 11.0976 2.35 10.8726 2.625 10.8726H4.625ZM3.625 5.12256C2.66 5.12256 1.875 4.33756 1.875 3.37256C1.875 2.40756 2.66 1.62256 3.625 1.62256C4.59 1.62256 5.375 2.40756 5.375 3.37256C5.375 4.33756 4.59 5.12256 3.625 5.12256Z"></path></svg><span>Workflows and automation</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/features/resource-management"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="portfolio-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="portfolio-icon-title-id">portfolio icon</title><path fill-rule="evenodd" d="M14.5 4c.85 0 1.5.65 1.5 1.5v7c0 1.4-1.1 2.5-2.5 2.5h-11C1.1 15 0 13.9 0 12.5v-10C0 1.65.65 1 1.5 1h4.6c.2 0 .35.1.45.25L7.6 3.2c.25.5.75.8 1.3.8h5.6Zm.5 1.5v7c0 .85-.65 1.5-1.5 1.5h-11c-.85 0-1.5-.65-1.5-1.5V5h13.5c.3 0 .5.2.5.5ZM6.9 4c-.1-.1-.15-.2-.2-.3L5.8 2H1.5c-.3 0-.5.2-.5.5V4h5.9Z" clip-rule="evenodd"></path></svg><span>Resource management</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/features/admin-security/"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="my-task-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="my-task-icon-title-id">my-task icon</title><path d="M7.975 8.5c2.2 0 4-1.8 4-4s-1.8-4-4-4-4 1.8-4 4 1.8 4 4 4Zm0-7c1.65 0 3 1.35 3 3s-1.35 3-3 3-3-1.35-3-3 1.35-3 3-3Zm6.5 10.9c-.3 0-.5.2-.5.5V15c0 .3.2.5.5.5s.5-.2.5-.5v-2.1c0-.3-.2-.5-.5-.5Zm-2.4-2.4c0-.3-.2-.5-.5-.5h-7.2c-1.9 0-3.4 1.5-3.4 3.4V15c0 .3.2.5.5.5s.5-.2.5-.5v-2.1c0-1.3 1.1-2.4 2.4-2.4h7.2c.3 0 .5-.2.5-.5Zm2.8-.4c-.2-.2-.5-.2-.7 0l-4.05 4.05-1.35-1.35c-.2-.2-.5-.2-.7 0-.2.2-.2.5 0 .7l1.7 1.7c.1.1.2.15.35.15.15 0 .25-.05.35-.15l4.4-4.4c.2-.2.2-.5 0-.7Z"></path></svg><span>Admin and security</span></div></a></li></ul></div><div class="_nav_hamburger-section__16fMk _nav_hamburger-section--featured__GDm6R"><h3 class="_nav_hamburger-section__name__wyHBS">ALL PLANS</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/pricing"><div class="_nav_card-link__name__ADncl 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8C3.4 7.65 3.65 7.4 4 7.4C4.35 7.4 4.6 7.65 4.6 8ZM4.6 11C4.6 11.35 4.35 11.6 4 11.6C3.65 11.6 3.4 11.35 3.4 11C3.4 10.65 3.65 10.4 4 10.4C4.35 10.4 4.6 10.65 4.6 11Z"></path></svg><span>Personal</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/plan/starter"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="premium-icon-title-id" aria-hidden="true" fill="rgb(147, 140, 225)" style="fill:rgb(147, 140, 225)"><title id="premium-icon-title-id">premium icon</title><path d="M13.5 6.48755C13.5 3.43755 11.05 0.987549 8 0.987549C4.95 0.987549 2.5 3.43755 2.5 6.48755C2.5 7.93755 3.05 9.28755 4 10.2375V16.4875C4 16.6875 4.1 16.8375 4.25 16.9375C4.4 17.0375 4.6 17.0375 4.75 16.9375L8 15.0875L11.25 16.9375C11.35 16.9875 11.4 16.9875 11.5 16.9875C11.6 16.9875 11.65 16.9875 11.75 16.9375C11.9 16.8375 12 16.6875 12 16.4875V10.2375C12.95 9.28755 13.5 7.93755 13.5 6.48755ZM8 1.98755C10.5 1.98755 12.5 3.98755 12.5 6.48755C12.5 8.98755 10.5 10.9875 8 10.9875C5.5 10.9875 3.5 8.98755 3.5 6.48755C3.5 3.98755 5.5 1.98755 8 1.98755ZM8.25 14.0375C8.1 13.9375 7.9 13.9375 7.75 14.0375L5 15.6375V11.0875C5.85 11.6375 6.9 11.9875 8 11.9875C9.1 11.9875 10.15 11.6375 11 11.0875V15.6375L8.25 14.0375Z"></path></svg><span>Starter</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/plan/advanced"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="briefcase-icon-title-id" aria-hidden="true" fill="rgb(93, 162, 131)" style="fill:rgb(93, 162, 131)"><title id="briefcase-icon-title-id">briefcase icon</title><path d="M4 13.5V5.5H5V13.5H11V5.5H12V13.5H13C13.5523 13.5 14 13.0523 14 12.5V6.5C14 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5.28009C2.20011 4.98009 2.70011 4.93009 3.00011 5.18009L8.00011 9.28009L13.0001 5.18009C13.3001 4.93009 13.8001 4.98009 14.0501 5.28009C14.3001 5.58009 14.2501 6.08009 13.9501 6.33009L8.45011 10.8301C8.35011 10.9301 8.15011 10.9801 8.00011 10.9801Z"></path></svg></button><nav class="_nav_mobile-drawer__section-items__z2iCe" inert=""><div class="_nav_hamburger-section__16fMk"><h3 class="_nav_hamburger-section__name__wyHBS">Teams</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/teams/operations"><div class="_nav_card-link__name__ADncl"><span>Operations</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/teams/marketing"><div class="_nav_card-link__name__ADncl"><span>Marketing</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/teams/it"><div 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2.48745L14.5377 7.48745C14.8377 7.78745 14.8377 8.23745 14.5377 8.53745L9.5377 13.5375C9.3877 13.6875 9.1877 13.7375 8.9877 13.7375C8.7877 13.7375 8.5877 13.6875 8.4377 13.5375C8.13769 13.2375 8.13769 12.7875 8.4377 12.4875L12.1377 8.78745H1.9877C1.5877 8.78745 1.2377 8.43745 1.2377 8.03745C1.2377 7.63745 1.5877 7.23745 1.9877 7.23745Z"></path></svg></div></a></li></ul></div><div class="_nav_hamburger-section__16fMk _nav_hamburger-section--featured__GDm6R"><h3 class="_nav_hamburger-section__name__wyHBS">Featured Reads</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-resource__vYrMj" href="https://resources.asana.com/asana-intelligence-demo?utm_medium=web&utm_source=megamenu&utm_campaign=ai24-demo"><img class="_nav_card-resource__image__K5HZI" alt="" style="opacity:0"/><noscript><img src="https://assets.asana.biz/m/3c783c71ef817d3e/original/WEBINAR-PNG-24AI-ON_DEMAND-800x512-v2.png" alt=""/></noscript><div 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1.5877 7.23745 1.9877 7.23745Z"></path></svg></span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-resource__vYrMj" href="https://asana.com/resources/state-of-ai-work?utm_medium=web&utm_source=nav&utm_campaign=soai25"><img class="_nav_card-resource__image__K5HZI" alt="" style="opacity:0"/><noscript><img src="https://assets.asana.biz/m/4bfad42502bff345/original/05-31-2024-State-of-AI-at-Work-Hero-Image.png" alt=""/></noscript><div class="_nav_card-resource__right-container__XsQMk"><span class="_nav_card-resource__category__ctFl5">Report</span><span class="_nav_card-resource__label__giwhF">The State of AI at Work 2024 - The Work Innovation Lab</span><span class="_nav_card-resource__cta-text__7UTMu">Read more<svg width="14" height="14" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="arrow-right-icon-title-id" aria-hidden="false" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title 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icon</title><path d="M8.00011 10.9801C7.85011 10.9801 7.65011 10.9301 7.55011 10.8301L2.05011 6.33009C1.75011 6.08009 1.70011 5.58009 1.95011 5.28009C2.20011 4.98009 2.70011 4.93009 3.00011 5.18009L8.00011 9.28009L13.0001 5.18009C13.3001 4.93009 13.8001 4.98009 14.0501 5.28009C14.3001 5.58009 14.2501 6.08009 13.9501 6.33009L8.45011 10.8301C8.35011 10.9301 8.15011 10.9801 8.00011 10.9801Z"></path></svg></button><nav class="_nav_mobile-drawer__section-items__z2iCe" inert=""><div class="_nav_hamburger-section__16fMk"><h3 class="_nav_hamburger-section__name__wyHBS">Learn</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="https://help.asana.com"><div class="_nav_card-link__name__ADncl"><span>Help Center</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="https://academy.asana.com"><div class="_nav_card-link__name__ADncl"><span>Asana 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class="_nav_card-link__name__ADncl"><span>Customer Success</span></div></a></li></ul></div><div class="_nav_hamburger-section__16fMk _nav_hamburger-section--featured__GDm6R"><h3 class="_nav_hamburger-section__name__wyHBS">Templates</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/templates/cross-functional-project-plan"><div class="_nav_card-link__name__ADncl"><span>Project plans</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/templates/team-goals-planning-example"><div class="_nav_card-link__name__ADncl"><span>Team goals & objectives</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/templates/business-continuity-plan"><div class="_nav_card-link__name__ADncl"><span>Team continuity</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/templates/qbr-meeting-agenda"><div class="_nav_card-link__name__ADncl"><span>Meeting agenda</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/templates"><div class="_nav_card-link__name__ADncl _nav_card-link__name--is-bold___Uloi"><span>View all templates</span><svg width="14" height="14" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="arrow-right-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="arrow-right-icon-title-id">arrow-right icon</title><path fill="currentColor" d="M1.9877 7.23745H12.1877L8.4877 3.53745C8.1877 3.23745 8.1877 2.78745 8.4877 2.48745C8.7877 2.18745 9.2377 2.18745 9.5377 2.48745L14.5377 7.48745C14.8377 7.78745 14.8377 8.23745 14.5377 8.53745L9.5377 13.5375C9.3877 13.6875 9.1877 13.7375 8.9877 13.7375C8.7877 13.7375 8.5877 13.6875 8.4377 13.5375C8.13769 13.2375 8.13769 12.7875 8.4377 12.4875L12.1377 8.78745H1.9877C1.5877 8.78745 1.2377 8.43745 1.2377 8.03745C1.2377 7.63745 1.5877 7.23745 1.9877 7.23745Z"></path></svg></div></a></li></ul></div></nav></div><a class="_nav_mobile-drawer__link__yam_R" href="/enterprise">Enterprise</a><a class="_nav_mobile-drawer__link__yam_R" href="/pricing">Pricing</a></ul><div class="_nav_mobile-drawer-buttons__QzO_E"><a class="_nav_button-cta___INC7 _nav_hide-on-mobile__OVrVQ hide-on-logged-in" title="Get started" href="/create-account">Get started</a><a class="_nav_button-cta___INC7 _nav_hide-on-non-mobile__1Ruyc hide-on-logged-in" title="Get started" href="/create-account">Get started</a><a class="_nav_button-cta___INC7 _nav_button-cta--type-secondary__wr1qf hide-on-logged-in" title="Log In" href="https://app.asana.com/">Log In</a><a class="_nav_button-cta___INC7 hide-on-logged-out" title="Launch Asana" href="https://app.asana.com/">Launch Asana</a></div></div><div class="_nav_dropdown-footer__4avDy"><ul class="_nav_dropdown-footer__buttons__F4Vxf"><a class="_nav_dropdown-footer__button__v9vx5" href="/sales" tabindex="-1">Contact sales</a><div class="_nav_dropdown-footer__separator__kQ4ao"></div><a class="_nav_dropdown-footer__button__v9vx5" href="/go/demo" tabindex="-1">View demo</a><div class="_nav_dropdown-footer__separator__kQ4ao"></div><a class="_nav_dropdown-footer__button__v9vx5" href="/download" tabindex="-1">Download App</a></ul></div></div><div class="_nav_desktop-drawer__qquVR"><div class="_nav_desktop-drawer__body-grid__9_bjv"><div class="_nav_desktop-drawer__body-inner-container__oQV64"><div id="dropdown-body-why-asana" class="_nav_dropdown-body__0TBLP"><div class="_nav_dropdown-body__left-container__wJ3jx"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">PLATFORM</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/product"><div class="_nav_card-link__name__ADncl"><span>Product overview</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/features"><div class="_nav_card-link__name__ADncl"><span>All features</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/whats-new"><div class="_nav_card-link__name__ADncl"><span>Latest feature release</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/apps"><div class="_nav_card-link__name__ADncl"><span>App integrations</span></div></a></li></ul></div></div><div class="_nav_desktop-drawer-section__9FiqV _nav_desktop-drawer-section--span-two-columns__jod4j"><span class="_nav_desktop-drawer-section__name__5MOqu">CAPABILITIES</span><div class="_nav_desktop-drawer-section__items-area__v_s35 _nav_desktop-drawer-section__items-area--two-columns-grid__exA5V"><ul><li class="_nav_desktop-drawer-section__item__7HUrW _nav_desktop-drawer-section__item--pad-top__vP3qb"><a class="_nav_card-link__U1lGF" href="/features/project-management"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="project-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="project-icon-title-id">project icon</title><path d="M5 6.75C5.4 6.75 5.75 7.1 5.75 7.5C5.75 7.9 5.4 8.25 5 8.25C4.6 8.25 4.25 7.9 4.25 7.5C4.25 7.1 4.6 6.75 5 6.75ZM11.5 7H7.5C7.2 7 7 7.2 7 7.5C7 7.8 7.2 8 7.5 8H11.5C11.8 8 12 7.8 12 7.5C12 7.2 11.8 7 11.5 7ZM11.5 10H7.5C7.2 10 7 10.2 7 10.5C7 10.8 7.2 11 7.5 11H11.5C11.8 11 12 10.8 12 10.5C12 10.2 11.8 10 11.5 10ZM5 9.75C5.4 9.75 5.75 10.1 5.75 10.5C5.75 10.9 5.4 11.25 5 11.25C4.6 11.25 4.25 10.9 4.25 10.5C4.25 10.1 4.6 9.75 5 9.75ZM12 1H10.9C10.7 0.4 10.15 0 9.5 0H6.5C5.85 0 5.3 0.4 5.1 1H4C2.35 1 1 2.35 1 4V13C1 14.65 2.35 16 4 16H12C13.65 16 15 14.65 15 13V4C15 2.35 13.65 1 12 1ZM6.5 1H9.5C9.8 1 10 1.2 10 1.5V2.5C10 2.8 9.8 3 9.5 3H6.5C6.2 3 6 2.8 6 2.5V1.5C6 1.2 6.2 1 6.5 1ZM14 13C14 14.1 13.1 15 12 15H4C2.9 15 2 14.1 2 13V4C2 2.9 2.9 2 4 2H5V2.5C5 3.35 5.65 4 6.5 4H9.5C10.35 4 11 3.35 11 2.5V2H12C13.1 2 14 2.9 14 4V13Z"></path></svg><span>Project management</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW _nav_desktop-drawer-section__item--pad-top__vP3qb"><a class="_nav_card-link__U1lGF" href="/features/goals-reporting"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="goal-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="goal-icon-title-id">goal icon</title><path d="M14.8417 13.2322L11.7917 8.53223C12.5417 7.68223 12.9917 6.53223 12.9917 5.28223C12.9917 2.53223 10.7417 0.282227 7.99167 0.282227C5.24167 0.332227 2.99167 2.58223 2.99167 5.33223C2.99167 6.58223 3.44167 7.68223 4.19167 8.58223L1.14167 13.2822C0.741673 13.8822 0.691673 14.6822 1.04167 15.3322C1.39167 15.9822 2.04167 16.3822 2.79167 16.3822H13.1917C13.9417 16.3822 14.5917 15.9822 14.9417 15.3322C15.2917 14.6322 15.2917 13.8822 14.8417 13.2322ZM3.99167 5.33223C3.99167 3.13223 5.79167 1.33223 7.99167 1.33223C10.1917 1.33223 11.9917 3.13223 11.9917 5.33223C11.9917 6.23223 11.6917 7.03223 11.2417 7.68223L9.69167 5.28223C9.34167 4.73223 8.69167 4.38223 8.04167 4.38223C7.34167 4.38223 6.74167 4.73223 6.39167 5.28223L4.84167 7.68223C4.29167 7.03223 3.99167 6.23223 3.99167 5.33223ZM10.5417 8.43223C9.84167 8.98223 8.94167 9.33223 7.99167 9.33223C7.04167 9.33223 6.14167 8.98223 5.44167 8.43223L7.14167 5.83223C7.34167 5.53223 7.64167 5.38223 7.99167 5.38223C8.34167 5.38223 8.64167 5.53223 8.84167 5.83223L10.5417 8.43223ZM14.0917 14.8322C13.8917 15.1822 13.5917 15.3322 13.1917 15.3322H2.79167C2.44167 15.3322 2.09167 15.1322 1.89167 14.8322C1.69167 14.4822 1.74167 14.1322 1.94167 13.8322L4.89167 9.33223C5.74167 9.98223 6.79167 10.3822 7.99167 10.3822C9.14167 10.3822 10.2417 9.98223 11.0917 9.33223L14.0417 13.8322C14.2417 14.0822 14.2417 14.4822 14.0917 14.8322Z"></path></svg><span>Goals and reporting</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW _nav_desktop-drawer-section__item--pad-top__vP3qb"><a class="_nav_card-link__U1lGF" href="/product/ai"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="asana-intelligence-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="asana-intelligence-icon-title-id">asana-intelligence icon</title><path d="M11.082 0.0429688H12.668V0.496094C12.668 1.00684 12.8709 1.49667 13.232 1.85783C13.5932 2.21898 14.083 2.42187 14.5937 2.42187H15.0469V4.00781H14.5937C14.083 4.00781 13.5932 4.21071 13.232 4.57186C12.8709 4.93301 12.668 5.42284 12.668 5.93359V6.38672H11.082V5.93359C11.082 5.42284 10.8791 4.93301 10.518 4.57186C10.1568 4.21071 9.667 4.00781 9.15625 4.00781H8.70312V2.42187H9.15625C9.667 2.42187 10.1568 2.21898 10.518 1.85783C10.8791 1.49667 11.082 1.00684 11.082 0.496094V0.0429688ZM11.875 1.28908C11.7429 1.74202 11.4984 2.15902 11.1588 2.49864C10.8192 2.83826 10.4022 3.08272 9.94923 3.21485C10.4022 3.34697 10.8192 3.59142 11.1588 3.93104C11.4984 4.27067 11.7429 4.68767 11.875 5.14061C12.0071 4.68767 12.2516 4.27067 12.5912 3.93104C12.9308 3.59142 13.3478 3.34697 13.8008 3.21485C13.3478 3.08272 12.9308 2.83826 12.5912 2.49864C12.2516 2.15902 12.0071 1.74202 11.875 1.28908ZM3.71875 2.76172H5.53125V3.21484C5.53125 4.1524 5.79037 4.81557 6.21982 5.24502C6.64927 5.67447 7.31244 5.93359 8.25 5.93359H8.70312V7.74609H8.25C7.31244 7.74609 6.64927 8.00522 6.21982 8.43466C5.79037 8.86411 5.53125 9.52729 5.53125 10.4648V10.918H3.71875V10.4648C3.71875 9.52996 3.45478 8.86624 3.02161 8.43561C2.58798 8.00452 1.92354 7.74609 1 7.74609H0.546875V5.93359H1C1.93756 5.93359 2.60073 5.67447 3.03018 5.24502C3.45963 4.81557 3.71875 4.1524 3.71875 3.21484V2.76172ZM4.60674 3.66797C4.53202 4.57003 4.22691 5.32992 3.67099 5.88584C3.11507 6.44176 2.35518 6.74686 1.45312 6.82158V6.85849C2.34592 6.93393 3.10362 7.23926 3.66054 7.79291C4.2189 8.34801 4.53014 9.10769 4.60639 10.0117H4.64326C4.71798 9.10966 5.02309 8.34977 5.57901 7.79385C6.13493 7.23793 6.89482 6.93282 7.79687 6.85811V6.82158C6.89482 6.74686 6.13493 6.44176 5.57901 5.88584C5.02309 5.32992 4.71798 4.57003 4.64326 3.66797H4.60674ZM9.26953 9.10547H10.8555V9.55859C10.8555 10.0693 11.0584 10.5592 11.4195 10.9203C11.7807 11.2815 12.2705 11.4844 12.7812 11.4844H13.2344V13.0703H12.7812C12.2705 13.0703 11.7807 13.2732 11.4195 13.6344C11.0584 13.9955 10.8555 14.4853 10.8555 14.9961V15.4492H9.26953V14.9961C9.26953 14.4853 9.06664 13.9955 8.70548 13.6344C8.34433 13.2732 7.8545 13.0703 7.34375 13.0703H6.89062V11.4844H7.34375C7.8545 11.4844 8.34433 11.2815 8.70548 10.9203C9.06664 10.5592 9.26953 10.0693 9.26953 9.55859V9.10547ZM10.0625 10.3516C9.93038 10.8045 9.68592 11.2215 9.3463 11.5611C9.00668 11.9008 8.58968 12.1452 8.13673 12.2773C8.58968 12.4095 9.00668 12.6539 9.3463 12.9935C9.68592 13.3332 9.93038 13.7502 10.0625 14.2031C10.1946 13.7502 10.4391 13.3332 10.7787 12.9935C11.1183 12.6539 11.5353 12.4095 11.9883 12.2773C11.5353 12.1452 11.1183 11.9008 10.7787 11.5611C10.4391 11.2215 10.1946 10.8045 10.0625 10.3516Z"></path></svg><span>Asana AI</span></div></a></li></ul><ul><li class="_nav_desktop-drawer-section__item__7HUrW _nav_desktop-drawer-section__item--pad-top__vP3qb"><a class="_nav_card-link__U1lGF" href="/features/workflow-automation"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="workflow-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="workflow-icon-title-id">workflow icon</title><path d="M11.625 5.87256H13.625C14.45 5.87256 15.125 5.19756 15.125 4.37256V2.37256C15.125 1.54756 14.45 0.872559 13.625 0.872559H11.625C10.8 0.872559 10.125 1.54756 10.125 2.37256V2.87256H6.325C6.09 1.59256 4.97 0.622559 3.625 0.622559C2.11 0.622559 0.875 1.85756 0.875 3.37256C0.875 4.71756 1.845 5.83756 3.125 6.07256V9.87256H2.625C1.8 9.87256 1.125 10.5476 1.125 11.3726V13.3726C1.125 14.1976 1.8 14.8726 2.625 14.8726H4.625C5.45 14.8726 6.125 14.1976 6.125 13.3726V12.8726H13.425L11.77 14.5276C11.575 14.7226 11.575 15.0376 11.77 15.2326C11.87 15.3326 11.995 15.3776 12.125 15.3776C12.255 15.3776 12.38 15.3276 12.48 15.2326L14.98 12.7326C15.08 12.6326 15.125 12.5026 15.125 12.3776C15.125 12.3776 15.125 12.3776 15.125 12.3726C15.125 12.2226 15.055 12.0926 14.955 12.0026L12.47 9.51756C12.275 9.32256 11.96 9.32256 11.765 9.51756C11.57 9.71256 11.57 10.0276 11.765 10.2226L13.41 11.8726H6.125V11.3726C6.125 10.5476 5.45 9.87256 4.625 9.87256H4.125V6.07256C5.24 5.86756 6.12 4.98756 6.325 3.87256H10.125V4.37256C10.125 5.19756 10.8 5.87256 11.625 5.87256ZM11.125 2.37256C11.125 2.09756 11.35 1.87256 11.625 1.87256H13.625C13.9 1.87256 14.125 2.09756 14.125 2.37256V4.37256C14.125 4.64756 13.9 4.87256 13.625 4.87256H11.625C11.35 4.87256 11.125 4.64756 11.125 4.37256V2.37256ZM4.625 10.8726C4.9 10.8726 5.125 11.0976 5.125 11.3726V13.3726C5.125 13.6476 4.9 13.8726 4.625 13.8726H2.625C2.35 13.8726 2.125 13.6476 2.125 13.3726V11.3726C2.125 11.0976 2.35 10.8726 2.625 10.8726H4.625ZM3.625 5.12256C2.66 5.12256 1.875 4.33756 1.875 3.37256C1.875 2.40756 2.66 1.62256 3.625 1.62256C4.59 1.62256 5.375 2.40756 5.375 3.37256C5.375 4.33756 4.59 5.12256 3.625 5.12256Z"></path></svg><span>Workflows and automation</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW _nav_desktop-drawer-section__item--pad-top__vP3qb"><a class="_nav_card-link__U1lGF" href="/features/resource-management"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="portfolio-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="portfolio-icon-title-id">portfolio icon</title><path fill-rule="evenodd" d="M14.5 4c.85 0 1.5.65 1.5 1.5v7c0 1.4-1.1 2.5-2.5 2.5h-11C1.1 15 0 13.9 0 12.5v-10C0 1.65.65 1 1.5 1h4.6c.2 0 .35.1.45.25L7.6 3.2c.25.5.75.8 1.3.8h5.6Zm.5 1.5v7c0 .85-.65 1.5-1.5 1.5h-11c-.85 0-1.5-.65-1.5-1.5V5h13.5c.3 0 .5.2.5.5ZM6.9 4c-.1-.1-.15-.2-.2-.3L5.8 2H1.5c-.3 0-.5.2-.5.5V4h5.9Z" clip-rule="evenodd"></path></svg><span>Resource management</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW _nav_desktop-drawer-section__item--pad-top__vP3qb"><a class="_nav_card-link__U1lGF" href="/features/admin-security/"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="my-task-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="my-task-icon-title-id">my-task icon</title><path d="M7.975 8.5c2.2 0 4-1.8 4-4s-1.8-4-4-4-4 1.8-4 4 1.8 4 4 4Zm0-7c1.65 0 3 1.35 3 3s-1.35 3-3 3-3-1.35-3-3 1.35-3 3-3Zm6.5 10.9c-.3 0-.5.2-.5.5V15c0 .3.2.5.5.5s.5-.2.5-.5v-2.1c0-.3-.2-.5-.5-.5Zm-2.4-2.4c0-.3-.2-.5-.5-.5h-7.2c-1.9 0-3.4 1.5-3.4 3.4V15c0 .3.2.5.5.5s.5-.2.5-.5v-2.1c0-1.3 1.1-2.4 2.4-2.4h7.2c.3 0 .5-.2.5-.5Zm2.8-.4c-.2-.2-.5-.2-.7 0l-4.05 4.05-1.35-1.35c-.2-.2-.5-.2-.7 0-.2.2-.2.5 0 .7l1.7 1.7c.1.1.2.15.35.15.15 0 .25-.05.35-.15l4.4-4.4c.2-.2.2-.5 0-.7Z"></path></svg><span>Admin and security</span></div></a></li></ul></div></div></div><div class="_nav_dropdown-body__right-container__mnSYq"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">ALL PLANS</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/pricing"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="list-icon-title-id" aria-hidden="true" fill="#646F79" style="fill:#646F79"><title id="list-icon-title-id">list icon</title><path d="M13 1.5H3C1.35 1.5 0 2.85 0 4.5V11.5C0 13.15 1.35 14.5 3 14.5H13C14.65 14.5 16 13.15 16 11.5V4.5C16 2.85 14.65 1.5 13 1.5ZM15 11.5C15 12.6 14.1 13.5 13 13.5H3C1.9 13.5 1 12.6 1 11.5V4.5C1 3.4 1.9 2.5 3 2.5H13C14.1 2.5 15 3.4 15 4.5V11.5ZM13 5C13 5.3 12.8 5.5 12.5 5.5H6.5C6.2 5.5 6 5.3 6 5C6 4.7 6.2 4.5 6.5 4.5H12.5C12.8 4.5 13 4.7 13 5ZM6 8C6 7.7 6.2 7.5 6.5 7.5H9.5C9.8 7.5 10 7.7 10 8C10 8.3 9.8 8.5 9.5 8.5H6.5C6.2 8.5 6 8.3 6 8ZM12 11C12 11.3 11.8 11.5 11.5 11.5H6.5C6.2 11.5 6 11.3 6 11C6 10.7 6.2 10.5 6.5 10.5H11.5C11.8 10.5 12 10.7 12 11ZM4.6 5C4.6 5.35 4.35 5.6 4 5.6C3.65 5.6 3.4 5.35 3.4 5C3.4 4.65 3.65 4.4 4 4.4C4.35 4.4 4.6 4.65 4.6 5ZM4.6 8C4.6 8.35 4.35 8.6 4 8.6C3.65 8.6 3.4 8.35 3.4 8C3.4 7.65 3.65 7.4 4 7.4C4.35 7.4 4.6 7.65 4.6 8ZM4.6 11C4.6 11.35 4.35 11.6 4 11.6C3.65 11.6 3.4 11.35 3.4 11C3.4 10.65 3.65 10.4 4 10.4C4.35 10.4 4.6 10.65 4.6 11Z"></path></svg><span>Personal</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/plan/starter"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="premium-icon-title-id" aria-hidden="true" fill="rgb(147, 140, 225)" style="fill:rgb(147, 140, 225)"><title id="premium-icon-title-id">premium icon</title><path d="M13.5 6.48755C13.5 3.43755 11.05 0.987549 8 0.987549C4.95 0.987549 2.5 3.43755 2.5 6.48755C2.5 7.93755 3.05 9.28755 4 10.2375V16.4875C4 16.6875 4.1 16.8375 4.25 16.9375C4.4 17.0375 4.6 17.0375 4.75 16.9375L8 15.0875L11.25 16.9375C11.35 16.9875 11.4 16.9875 11.5 16.9875C11.6 16.9875 11.65 16.9875 11.75 16.9375C11.9 16.8375 12 16.6875 12 16.4875V10.2375C12.95 9.28755 13.5 7.93755 13.5 6.48755ZM8 1.98755C10.5 1.98755 12.5 3.98755 12.5 6.48755C12.5 8.98755 10.5 10.9875 8 10.9875C5.5 10.9875 3.5 8.98755 3.5 6.48755C3.5 3.98755 5.5 1.98755 8 1.98755ZM8.25 14.0375C8.1 13.9375 7.9 13.9375 7.75 14.0375L5 15.6375V11.0875C5.85 11.6375 6.9 11.9875 8 11.9875C9.1 11.9875 10.15 11.6375 11 11.0875V15.6375L8.25 14.0375Z"></path></svg><span>Starter</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/plan/advanced"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="briefcase-icon-title-id" aria-hidden="true" fill="rgb(93, 162, 131)" style="fill:rgb(93, 162, 131)"><title id="briefcase-icon-title-id">briefcase icon</title><path d="M4 13.5V5.5H5V13.5H11V5.5H12V13.5H13C13.5523 13.5 14 13.0523 14 12.5V6.5C14 5.94772 13.5523 5.5 13 5.5H11H5H3C2.44772 5.5 2 5.94772 2 6.5V12.5C2 13.0523 2.44772 13.5 3 13.5H4ZM5 4.5V3.5C5 2.39543 5.89543 1.5 7 1.5H9C10.1046 1.5 11 2.39543 11 3.5V4.5H13C14.1046 4.5 15 5.39543 15 6.5V12.5C15 13.6046 14.1046 14.5 13 14.5H3C1.89543 14.5 1 13.6046 1 12.5V6.5C1 5.39543 1.89543 4.5 3 4.5H5ZM6 4.5H10V3.5C10 2.94772 9.55229 2.5 9 2.5H7C6.44772 2.5 6 2.94772 6 3.5V4.5Z"></path></svg><span>Advanced</span></div></a></li></ul></div></div></div></div><div id="dropdown-body-solutions" class="_nav_dropdown-body__0TBLP"><div class="_nav_dropdown-body__left-container__wJ3jx"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Teams</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/teams/operations"><div class="_nav_card-link__name__ADncl"><span>Operations</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/teams/marketing"><div class="_nav_card-link__name__ADncl"><span>Marketing</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/teams/it"><div class="_nav_card-link__name__ADncl"><span>IT</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/teams/leaders"><div class="_nav_card-link__name__ADncl"><span>Leaders</span></div></a></li></ul></div></div><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Industries</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/healthcare"><div class="_nav_card-link__name__ADncl"><span>Healthcare</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/retail"><div class="_nav_card-link__name__ADncl"><span>Retail</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/education"><div class="_nav_card-link__name__ADncl"><span>Education</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/nonprofit"><div class="_nav_card-link__name__ADncl"><span>Nonprofit</span></div></a></li></ul></div></div><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Use Cases</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/goal-management"><div class="_nav_card-link__name__ADncl"><span>Goal management</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/organizational-planning"><div class="_nav_card-link__name__ADncl"><span>Organizational planning</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/project-intake"><div class="_nav_card-link__name__ADncl"><span>Project intake</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/resource-planning"><div class="_nav_card-link__name__ADncl"><span>Resource planning</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/product-launch"><div class="_nav_card-link__name__ADncl"><span>Product launches</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses"><div class="_nav_card-link__name__ADncl _nav_card-link__name--is-bold___Uloi"><span>View all use cases</span><svg width="14" height="14" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="arrow-right-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="arrow-right-icon-title-id">arrow-right icon</title><path fill="currentColor" d="M1.9877 7.23745H12.1877L8.4877 3.53745C8.1877 3.23745 8.1877 2.78745 8.4877 2.48745C8.7877 2.18745 9.2377 2.18745 9.5377 2.48745L14.5377 7.48745C14.8377 7.78745 14.8377 8.23745 14.5377 8.53745L9.5377 13.5375C9.3877 13.6875 9.1877 13.7375 8.9877 13.7375C8.7877 13.7375 8.5877 13.6875 8.4377 13.5375C8.13769 13.2375 8.13769 12.7875 8.4377 12.4875L12.1377 8.78745H1.9877C1.5877 8.78745 1.2377 8.43745 1.2377 8.03745C1.2377 7.63745 1.5877 7.23745 1.9877 7.23745Z"></path></svg></div></a></li></ul></div></div></div><div class="_nav_dropdown-body__right-container__mnSYq"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Featured Reads</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-resource__vYrMj" href="https://resources.asana.com/asana-intelligence-demo?utm_medium=web&utm_source=megamenu&utm_campaign=ai24-demo"><img class="_nav_card-resource__image__K5HZI" alt="" style="opacity:0"/><noscript><img src="https://assets.asana.biz/m/3c783c71ef817d3e/original/WEBINAR-PNG-24AI-ON_DEMAND-800x512-v2.png" alt=""/></noscript><div class="_nav_card-resource__right-container__XsQMk"><span class="_nav_card-resource__category__ctFl5">Demo</span><span class="_nav_card-resource__label__giwhF">AI has joined the team</span><span class="_nav_card-resource__cta-text__7UTMu">Watch now<svg width="14" height="14" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="arrow-right-icon-title-id" aria-hidden="false" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="arrow-right-icon-title-id">arrow-right icon</title><path fill="currentColor" d="M1.9877 7.23745H12.1877L8.4877 3.53745C8.1877 3.23745 8.1877 2.78745 8.4877 2.48745C8.7877 2.18745 9.2377 2.18745 9.5377 2.48745L14.5377 7.48745C14.8377 7.78745 14.8377 8.23745 14.5377 8.53745L9.5377 13.5375C9.3877 13.6875 9.1877 13.7375 8.9877 13.7375C8.7877 13.7375 8.5877 13.6875 8.4377 13.5375C8.13769 13.2375 8.13769 12.7875 8.4377 12.4875L12.1377 8.78745H1.9877C1.5877 8.78745 1.2377 8.43745 1.2377 8.03745C1.2377 7.63745 1.5877 7.23745 1.9877 7.23745Z"></path></svg></span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-resource__vYrMj" href="https://asana.com/resources/state-of-ai-work?utm_medium=web&utm_source=nav&utm_campaign=soai25"><img class="_nav_card-resource__image__K5HZI" alt="" style="opacity:0"/><noscript><img src="https://assets.asana.biz/m/4bfad42502bff345/original/05-31-2024-State-of-AI-at-Work-Hero-Image.png" alt=""/></noscript><div class="_nav_card-resource__right-container__XsQMk"><span class="_nav_card-resource__category__ctFl5">Report</span><span class="_nav_card-resource__label__giwhF">The State of AI at Work 2024 - The Work Innovation Lab</span><span class="_nav_card-resource__cta-text__7UTMu">Read more<svg width="14" height="14" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="arrow-right-icon-title-id" aria-hidden="false" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="arrow-right-icon-title-id">arrow-right icon</title><path fill="currentColor" d="M1.9877 7.23745H12.1877L8.4877 3.53745C8.1877 3.23745 8.1877 2.78745 8.4877 2.48745C8.7877 2.18745 9.2377 2.18745 9.5377 2.48745L14.5377 7.48745C14.8377 7.78745 14.8377 8.23745 14.5377 8.53745L9.5377 13.5375C9.3877 13.6875 9.1877 13.7375 8.9877 13.7375C8.7877 13.7375 8.5877 13.6875 8.4377 13.5375C8.13769 13.2375 8.13769 12.7875 8.4377 12.4875L12.1377 8.78745H1.9877C1.5877 8.78745 1.2377 8.43745 1.2377 8.03745C1.2377 7.63745 1.5877 7.23745 1.9877 7.23745Z"></path></svg></span></div></a></li></ul></div></div></div></div><div id="dropdown-body-resources" class="_nav_dropdown-body__0TBLP"><div class="_nav_dropdown-body__left-container__wJ3jx"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Learn</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="https://help.asana.com"><div class="_nav_card-link__name__ADncl"><span>Help Center</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="https://academy.asana.com"><div class="_nav_card-link__name__ADncl"><span>Asana Academy</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/certifications"><div class="_nav_card-link__name__ADncl"><span>Certifications</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="https://forum.asana.com"><div class="_nav_card-link__name__ADncl"><span>Forums</span></div></a></li></ul></div></div><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Discover</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/resources"><div class="_nav_card-link__name__ADncl"><span>Work management hub</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/customers"><div class="_nav_card-link__name__ADncl"><span>Customer stories</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/events"><div class="_nav_card-link__name__ADncl"><span>Events</span></div></a></li></ul></div></div><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">SUPPORT & SERVICES</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="https://help.asana.com/s/#chat"><div class="_nav_card-link__name__ADncl"><span>Get support</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/developers"><div class="_nav_card-link__name__ADncl"><span>Developer support</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/partners"><div class="_nav_card-link__name__ADncl"><span>Partners</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/customer-success"><div class="_nav_card-link__name__ADncl"><span>Customer Success</span></div></a></li></ul></div></div></div><div class="_nav_dropdown-body__right-container__mnSYq"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Templates</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/templates/cross-functional-project-plan"><div class="_nav_card-link__name__ADncl"><span>Project plans</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/templates/team-goals-planning-example"><div class="_nav_card-link__name__ADncl"><span>Team goals & objectives</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/templates/business-continuity-plan"><div class="_nav_card-link__name__ADncl"><span>Team continuity</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/templates/qbr-meeting-agenda"><div class="_nav_card-link__name__ADncl"><span>Meeting agenda</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/templates"><div class="_nav_card-link__name__ADncl 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1);opacity:0;-webkit-transform:translateX(-10px);-moz-transform:translateX(-10px);-ms-transform:translateX(-10px);transform:translateX(-10px);}.css-1nbnd85 path{fill:var(--lightmode-link-hover);}</style><svg class="css-1nbnd85 e5kwoqa0" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 12 12"><path d="M6.26154.536743l-.85527.820367 3.84 3.97963H.676086v1.32655H9.24627l-3.84 3.97961.85527.8204 5.06186-5.28874v-.34909L6.26154.536743z"></path></svg>What is a SWOT analysis?</a></li><li><a href="#swot-analysis-example" class="css-39cf8k-p3 e5kwoqa1"><svg class="css-1nbnd85 e5kwoqa0" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 12 12"><path d="M6.26154.536743l-.85527.820367 3.84 3.97963H.676086v1.32655H9.24627l-3.84 3.97961.85527.8204 5.06186-5.28874v-.34909L6.26154.536743z"></path></svg>SWOT analysis example</a></li><li><a href="#how-to-do-a-swot-analysis-with-examples" class="css-39cf8k-p3 e5kwoqa1"><svg class="css-1nbnd85 e5kwoqa0" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 12 12"><path d="M6.26154.536743l-.85527.820367 3.84 3.97963H.676086v1.32655H9.24627l-3.84 3.97961.85527.8204 5.06186-5.28874v-.34909L6.26154.536743z"></path></svg>How to do a SWOT analysis, with examples </a></li><li><a href="#swot-analysis-template" class="css-39cf8k-p3 e5kwoqa1"><svg class="css-1nbnd85 e5kwoqa0" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 12 12"><path d="M6.26154.536743l-.85527.820367 3.84 3.97963H.676086v1.32655H9.24627l-3.84 3.97961.85527.8204 5.06186-5.28874v-.34909L6.26154.536743z"></path></svg>SWOT analysis template</a></li><li><a href="#why-is-a-swot-analysis-important" class="css-39cf8k-p3 e5kwoqa1"><svg class="css-1nbnd85 e5kwoqa0" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 12 12"><path d="M6.26154.536743l-.85527.820367 3.84 3.97963H.676086v1.32655H9.24627l-3.84 3.97961.85527.8204 5.06186-5.28874v-.34909L6.26154.536743z"></path></svg>Why is a SWOT analysis 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e10vhuws5"><style data-emotion="css 14vz9u5">.css-14vz9u5{margin:0 0 16px 0;padding:16px;border:solid 1px #CBD4DB;border-radius:3px;}.css-14vz9u5 p{margin-bottom:0;}</style><div class="css-14vz9u5 ela6qok3"><style data-emotion="css 1mrzl2f-heading-5">.css-1mrzl2f-heading-5{font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:18px;font-weight:500;line-height:140%;letter-spacing:0;margin-bottom:8px;}@media (min-width: 768px){.css-1mrzl2f-heading-5{font-size:24px;line-height:120%;}}</style><h3 class="css-1mrzl2f-heading-5 ela6qok1">Summary</h3><style data-emotion="css af9lzq">.css-af9lzq{display:grid;grid-gap:16px 32px;}</style><div class="css-af9lzq ela6qok2"><p>A SWOT analysis helps you identify strengths, weaknesses, opportunities, and threats for a specific project or your overall business plan. It’s used for strategic planning and to stay ahead of market trends. Below, we describe each part of the SWOT framework and show you how to conduct your own.</p></div></div><p>Looking for a way to separate your organization from the competition? A SWOT analysis is a technique used to identify strengths, weaknesses, opportunities, and threats in order to develop a <style data-emotion="css qzfvjq-link-2-inline-regular">.css-qzfvjq-link-2-inline-regular{background-color:transparent;cursor:pointer;font-weight:inherit;-webkit-text-decoration:none;text-decoration:none;position:relative;color:inherit;-webkit-text-decoration:underline;text-decoration:underline;font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:14px;font-weight:500;line-height:150%;letter-spacing:0;font-size:inherit!important;font-weight:inherit!important;line-height:inherit!important;font-family:inherit;color:inherit;text-underline-offset:4px;text-decoration-thickness:1px!important;}.css-qzfvjq-link-2-inline-regular:hover{color:var(--lightmode-link-hover);-webkit-text-decoration:none;text-decoration:none;}.css-qzfvjq-link-2-inline-regular:hover path{fill:var(--lightmode-link-hover);}.css-qzfvjq-link-2-inline-regular svg{height:10px;padding-left:4px;}.css-qzfvjq-link-2-inline-regular:hover{border:none;color:var(--lightmode-link-hover);-webkit-text-decoration:underline;text-decoration:underline;}@media (min-width: 768px){.css-qzfvjq-link-2-inline-regular{font-size:16px;}}.css-qzfvjq-link-2-inline-regular>u{text-decoration-thickness:1px!important;}.css-qzfvjq-link-2-inline-regular:hover,.css-qzfvjq-link-2-inline-regular:hover u{color:var(--lightmode-link-text-weak-hover);}.css-qzfvjq-link-2-inline-regular:active,.css-qzfvjq-link-2-inline-regular:active u{color:inherit;}</style><style data-emotion="css ph5of6-link-2-inline-regular">.css-ph5of6-link-2-inline-regular{background-color:transparent;cursor:pointer;font-weight:inherit;-webkit-text-decoration:none;text-decoration:none;position:relative;color:inherit;-webkit-text-decoration:underline;text-decoration:underline;font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:14px;font-weight:500;line-height:150%;letter-spacing:0;font-size:inherit!important;font-weight:inherit!important;line-height:inherit!important;font-family:inherit;color:inherit;text-underline-offset:4px;text-decoration-thickness:1px!important;}.css-ph5of6-link-2-inline-regular:hover{color:var(--lightmode-link-hover);-webkit-text-decoration:none;text-decoration:none;}.css-ph5of6-link-2-inline-regular:hover path{fill:var(--lightmode-link-hover);}.css-ph5of6-link-2-inline-regular svg{height:10px;padding-left:4px;}.css-ph5of6-link-2-inline-regular:hover{border:none;color:var(--lightmode-link-hover);-webkit-text-decoration:underline;text-decoration:underline;}@media (min-width: 768px){.css-ph5of6-link-2-inline-regular{font-size:16px;}}.css-ph5of6-link-2-inline-regular>u{text-decoration-thickness:1px!important;}.css-ph5of6-link-2-inline-regular:hover,.css-ph5of6-link-2-inline-regular:hover u{color:var(--lightmode-link-text-weak-hover);}.css-ph5of6-link-2-inline-regular:active,.css-ph5of6-link-2-inline-regular:active u{color:inherit;}</style><a href="https://asana.com/resources/strategic-planning" class="e10vhuws4 css-ph5of6-link-2-inline-regular">strategic plan</a> or <a href="https://asana.com/uses/roadmap" class="e10vhuws4 css-ph5of6-link-2-inline-regular">roadmap</a> for your business. While it may sound difficult, it’s actually quite simple. </p><p>Whether you’re looking for external opportunities or internal strengths, we’ll walk you through how to perform your own SWOT analysis, with helpful examples along the way. </p><h2 id="what-is-a-swot-analysis">What is a SWOT analysis?</h2><p>A SWOT analysis is a technique used to identify strengths, weaknesses, opportunities, and threats for your business or even a specific project. It’s most widely used by organizations—from small businesses and <a href="https://asana.com/nonprofit" class="e10vhuws4 css-ph5of6-link-2-inline-regular">non-profits</a> to large enterprises—but a SWOT analysis can be used for personal purposes as well. </p><p>While simple, a SWOT analysis is a powerful tool for helping you identify competitive opportunities for improvement. It helps you improve your team and business while staying ahead of market trends.</p><style data-emotion="css 89xr04-p1-primary-regular">.css-89xr04-p1-primary-regular{border-radius:3px;font-weight:500;cursor:pointer;letter-spacing:0.5px;text-align:center;-webkit-text-decoration:none;text-decoration:none;-webkit-transition:background-color 150ms,color 150ms ease-in-out;transition:background-color 150ms,color 150ms ease-in-out;white-space:nowrap;display:block;color:white;background:#0D0E10;border:1px solid transparent;font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:15px;font-weight:300;line-height:150%;letter-spacing:0.02em;height:48px;padding:0 24px;color:white;margin:0 auto 16px auto;width:-webkit-fit-content;width:-moz-fit-content;width:fit-content;min-height:48px;height:auto;white-space:pre-wrap;line-height:32px;padding-top:8px;padding-bottom:8px;}.css-89xr04-p1-primary-regular:hover ,.css-89xr04-p1-primary-regular:focus {color:var(--lightmode-button-text-primary-hover);background:var(--lightmode-button-primary-hover);border:1px solid var(--lightmode-button-primary-hover);}@media (min-width: 768px){.css-89xr04-p1-primary-regular{font-size:20px;}}</style><style data-emotion="css 1j1ilq0-p1-primary-regular">.css-1j1ilq0-p1-primary-regular{border-radius:3px;font-weight:500;cursor:pointer;letter-spacing:0.5px;text-align:center;-webkit-text-decoration:none;text-decoration:none;-webkit-transition:background-color 150ms,color 150ms ease-in-out;transition:background-color 150ms,color 150ms ease-in-out;white-space:nowrap;display:block;color:white;background:#0D0E10;border:1px solid transparent;font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:15px;font-weight:300;line-height:150%;letter-spacing:0.02em;height:48px;padding:0 24px;color:white;margin:0 auto 16px auto;width:-webkit-fit-content;width:-moz-fit-content;width:fit-content;min-height:48px;height:auto;white-space:pre-wrap;line-height:32px;padding-top:8px;padding-bottom:8px;}.css-1j1ilq0-p1-primary-regular:hover ,.css-1j1ilq0-p1-primary-regular:focus {color:var(--lightmode-button-text-primary-hover);background:var(--lightmode-button-primary-hover);border:1px solid var(--lightmode-button-primary-hover);}@media (min-width: 768px){.css-1j1ilq0-p1-primary-regular{font-size:20px;}}</style><a href="/templates/competitive-analysis" class="et8z7v0 css-1j1ilq0-p1-primary-regular" title="Create a competitive analysis template">Create a competitive analysis template</a><h3 id="what-does-swot-stand-for">What does SWOT stand for?</h3><p>SWOT is an acronym that stands for: </p><ul><li><p>Strengths</p></li><li><p>Weaknesses</p></li><li><p>Opportunities</p></li><li><p>Threats </p></li></ul><style data-emotion="css i9q9ou">.css-i9q9ou{position:relative;width:100%;height:0px;}</style><div class="css-i9q9ou e1mo941f4"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:36.313159355913385%"></span><img alt="Strengths, weaknesses, opportunities, and threats" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Strengths, weaknesses, opportunities, and threats" loading="lazy" decoding="async" data-nimg="responsive" 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https://assets.asana.biz/transform/da8c59a9-f927-4734-a665-f9abac2fc6b7/inline-project-management-SWOT-analysis-1-2x?io=transform:fill,width:1120&format=webp 1120w, https://assets.asana.biz/transform/da8c59a9-f927-4734-a665-f9abac2fc6b7/inline-project-management-SWOT-analysis-1-2x?io=transform:fill,width:1440&format=webp 1440w, https://assets.asana.biz/transform/da8c59a9-f927-4734-a665-f9abac2fc6b7/inline-project-management-SWOT-analysis-1-2x?io=transform:fill,width:1680&format=webp 1680w, https://assets.asana.biz/transform/da8c59a9-f927-4734-a665-f9abac2fc6b7/inline-project-management-SWOT-analysis-1-2x?io=transform:fill,width:2560&format=webp 2560w" src="https://assets.asana.biz/transform/da8c59a9-f927-4734-a665-f9abac2fc6b7/inline-project-management-SWOT-analysis-1-2x?io=transform:fill,width:2560&format=webp"/></noscript></span></div><p>When analyzed together, the SWOT framework can paint a larger picture of where you are and how to get to the next step. Let’s dive a little deeper into each of these terms and how they can help identify areas of improvement. </p><h3 id="strengths">Strengths</h3><p>Strengths in SWOT refer to internal initiatives that are performing well. Examining these areas helps you understand what’s already working. You can then use the techniques that you know work—your strengths—in other areas that might need additional support, like improving your <a href="https://asana.com/resources/ways-improve-team-efficiency-work" class="e10vhuws4 css-ph5of6-link-2-inline-regular">team’s efficiency</a>. </p><p>When looking into the strengths of your organization, ask yourself the following questions:</p><ul><li><p>What do we do well? Or, even better: What do we do best?</p></li><li><p>What’s unique about our organization?</p></li><li><p>What does our target audience like about our organization?</p></li><li><p>Which categories or features beat out our competitors?</p></li></ul><h4> Example SWOT strength:</h4><p><i>Customer service: Our world-class customer service has an NPS score of 90 as compared to our competitors, who average an NPS score of 70.</i></p><h3 id="weaknesses">Weaknesses</h3><p>Weaknesses in SWOT refer to internal initiatives that are underperforming. It’s a good idea to analyze your strengths before your weaknesses in order to create a baseline for success and failure. Identifying internal weaknesses provides a starting point for improving those projects.</p><p>Identify the company’s weaknesses by asking:</p><ul><li><p>Which initiatives are underperforming and why?</p></li><li><p>What can be improved?</p></li><li><p>What resources could improve our performance?</p></li><li><p>How do we rank against our competitors?</p></li></ul><h4>Example SWOT weakness:</h4><p><i>E-commerce visibility: Our website visibility is low because of a lack of </i><a href="https://asana.com/templates/marketing-budget" class="e10vhuws4 css-ph5of6-link-2-inline-regular"><i>marketing budget</i></a><i>, leading to a decrease in mobile app transactions.</i></p><h3 id="opportunities">Opportunities</h3><p>Opportunities in SWOT result from your existing strengths and weaknesses, along with any external initiatives that will put you in a stronger competitive position. These could be anything from weaknesses that you’d like to improve or areas that weren’t identified in the first two phases of your analysis. </p><p>Since there are multiple ways to come up with opportunities, it’s helpful to consider these questions before getting started:</p><ul><li><p>What resources can we use to improve weaknesses?</p></li><li><p>Are there market gaps in our services?</p></li><li><p>What are our <a href="https://asana.com/resources/business-goals-examples" class="e10vhuws4 css-ph5of6-link-2-inline-regular">business goals</a> for the year?</p></li><li><p>What do your competitors offer?</p></li></ul><h4>Example SWOT opportunities:</h4><p><i>Marketing campaign: To improve brand visibility, we’ll run ad campaigns on YouTube, Facebook, and Instagram.</i></p><h3 id="threats">Threats</h3><p>Threats in SWOT are areas with the potential to cause problems. Different from weaknesses, threats are external and ‌out of your control. This can include anything from a global pandemic to a change in the competitive landscape. </p><p>Here are a few questions to ask yourself to identify external threats:</p><ul><li><p>What changes in the industry are cause for concern?</p></li><li><p>What new market trends are on the horizon?</p></li><li><p>Where are our competitors outperforming us?</p></li></ul><h4>Example SWOT threats:</h4><p><i>New competitor: With a new e-commerce competitor set to launch within the next month, we could see a decline in customers.</i></p><a href="/templates/competitive-analysis" class="et8z7v0 css-1j1ilq0-p1-primary-regular" title="Create a competitive analysis template">Create a competitive analysis template</a><h2 id="swot-analysis-example">SWOT analysis example</h2><p>One of the most popular ways to create a SWOT analysis is through a SWOT matrix—a visual representation of strengths, weaknesses, opportunities, and threats. The matrix comprises four separate squares that create one larger square. </p><p>A SWOT matrix is great for collecting information and documenting the questions and <a href="https://asana.com/resources/decision-making-process" class="e10vhuws4 css-ph5of6-link-2-inline-regular">decision-making process</a>. Not only will it be handy to reference later on, but it’s also great for visualizing any patterns that arise. </p><p>Check out the SWOT matrix below for a simple example. As you can see, each of the quadrants lists out the company's strengths, weaknesses, opportunities, and threats.</p><div class="css-i9q9ou e1mo941f4"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:115.26929483620212%"></span><img alt="[Inline illustration] SWOT analysis (Example)" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="[Inline illustration] SWOT analysis (Example)" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://assets.asana.biz/transform/cfab4ed2-46d1-4636-b801-14b3d86c8367/inline-project-management-SWOT-analysis-4-2x?io=transform:fill,width:375&format=webp 375w, https://assets.asana.biz/transform/cfab4ed2-46d1-4636-b801-14b3d86c8367/inline-project-management-SWOT-analysis-4-2x?io=transform:fill,width:480&format=webp 480w, https://assets.asana.biz/transform/cfab4ed2-46d1-4636-b801-14b3d86c8367/inline-project-management-SWOT-analysis-4-2x?io=transform:fill,width:768&format=webp 768w, https://assets.asana.biz/transform/cfab4ed2-46d1-4636-b801-14b3d86c8367/inline-project-management-SWOT-analysis-4-2x?io=transform:fill,width:960&format=webp 960w, https://assets.asana.biz/transform/cfab4ed2-46d1-4636-b801-14b3d86c8367/inline-project-management-SWOT-analysis-4-2x?io=transform:fill,width:1120&format=webp 1120w, https://assets.asana.biz/transform/cfab4ed2-46d1-4636-b801-14b3d86c8367/inline-project-management-SWOT-analysis-4-2x?io=transform:fill,width:1440&format=webp 1440w, https://assets.asana.biz/transform/cfab4ed2-46d1-4636-b801-14b3d86c8367/inline-project-management-SWOT-analysis-4-2x?io=transform:fill,width:1680&format=webp 1680w, https://assets.asana.biz/transform/cfab4ed2-46d1-4636-b801-14b3d86c8367/inline-project-management-SWOT-analysis-4-2x?io=transform:fill,width:2560&format=webp 2560w" src="https://assets.asana.biz/transform/cfab4ed2-46d1-4636-b801-14b3d86c8367/inline-project-management-SWOT-analysis-4-2x?io=transform:fill,width:2560&format=webp"/></noscript></span></div><p>When used correctly and effectively, your matrix can be a great toolkit for evaluating your organization’s strengths and weaknesses. </p><h2 id="how-to-do-a-swot-analysis-with-examples">How to do a SWOT analysis, with examples </h2><p>A SWOT analysis can be conducted in a variety of ways. Some teams like to meet and throw ideas on a whiteboard, while others prefer the structure of a SWOT matrix. However you choose to make your SWOT analysis, getting creative with your planning process allows new ideas to flow and results in more unique solutions. </p><p>There are a few ways to ensure that your SWOT analysis is thorough and done correctly. Let’s take a closer look at some tips to help you get started.</p><a href="/templates/competitive-analysis" class="et8z7v0 css-1j1ilq0-p1-primary-regular" title="Create a competitive analysis template">Create a competitive analysis template</a><h3 id="tip-1-consider-internal-factors">Tip 1: Consider internal factors </h3><p>Often, strengths and weaknesses stem from internal processes. These tend to be easier to solve since you have more control over the outcome. When you come across internal factors, you can start implementing improvements in a couple of different ways.</p><ul><li><p>Meet with department stakeholders to form a business plan around how to improve your current situation.</p></li><li><p>Research and implement new tools, such as a <a href="https://asana.com/uses/project-management" class="e10vhuws4 css-ph5of6-link-2-inline-regular">project management tool</a>, that can help streamline these processes for you. </p></li><li><p>Take immediate action on anything that can be changed in 24 hours or less. If you don’t have the capacity, consider <a href="https://asana.com/resources/how-to-delegate" class="e10vhuws4 css-ph5of6-link-2-inline-regular">delegating</a> these items to others with deadlines. </p></li></ul><p>The way you go about solving internal factors will depend on the type of problem. If it’s more complex, you might need to use a combination of the above or a more thorough problem management process.</p><h3 id="tip-2-evaluate-external-factors">Tip 2: Evaluate external factors</h3><p>External factors stem from processes outside of your control. This includes competitors, market trends, and anything else that’s affecting your organization from the outside in. </p><p>External factors are trickier to solve, as you can’t directly control the outcome. What you can do is pivot your own processes in a way that mitigates negative external factors. </p><p>You can work to solve these issues by:</p><ul><li><p>Competing with market trends</p></li><li><p>Forecasting market trends before they happen</p></li><li><p>Improving <a href="https://asana.com/resources/workplace-adaptability-skills" class="e10vhuws4 css-ph5of6-link-2-inline-regular">adaptability</a> to improve your reaction time</p></li><li><p>Track competitors using <a href="https://asana.com/resources/workplace-adaptability-skills" class="e10vhuws4 css-ph5of6-link-2-inline-regular">reporting tools</a> that automatically update you as soon as changes occur </p></li></ul><p>While you won’t be able to control an external environment, you can control how your organization reacts to it. </p><p>Let’s say, for instance, that you’re looking to compete with a market trend. For example, a competitor introduced a new product to the market that’s outperforming your own. While you can’t take that product away, you can work to launch an even better product or marketing campaign to mitigate any decline in sales. </p><h3 id="tip-3-hold-a-brainstorming-session">Tip 3: Hold a brainstorming session</h3><p>Brainstorming new and innovative ideas can help to spur creativity and inspire action. To host a high impact brainstorming session, you’ll want to: </p><ul><li><p>Invite team members from various departments. That way, ideas from each part of the company are represented. </p></li><li><p>Be intentional about the number of team members you invite, since too many participants could lead to a lack of focus or participation. The sweet spot for a productive brainstorming session is around 10 teammates. </p></li><li><p>Use different brainstorming techniques that appeal to different work types.</p></li><li><p>Set a clear intention for the session.</p></li></ul><h3 id="tip-4-get-creative">Tip 4: Get creative</h3><p>In order to generate creative ideas, you have to first invite them. That means creating fun ways to come up with opportunities. Try randomly selecting anonymous ideas, talking through obviously bad examples, or playing <a href="https://asana.com/resources/team-building-games" class="e10vhuws4 css-ph5of6-link-2-inline-regular">team building games</a> to psych up the team.</p><h3 id="tip-5-prioritize-opportunities">Tip 5: Prioritize opportunities</h3><p>Now, rank the opportunities. This can be done as a team or with a smaller group of leaders. Talk through each idea and rank it on a scale of one through 10. Once you’ve agreed on your top ideas based on team capabilities, competencies, and overall impact, it’s easier to implement them.</p><h3 id="tip-6-take-action">Tip 6: Take action</h3><p>It’s all too easy to feel finished at this stage —but the actual work is just beginning. After your SWOT analysis, you’ll have a list of prioritized opportunities. Now is the time to turn them into strengths. Use a structured system such as a <a href="https://asana.com/resources/business-case" class="e10vhuws4 css-ph5of6-link-2-inline-regular">business case</a>, project plan, or <a href="https://asana.com/resources/implementation-plan" class="e10vhuws4 css-ph5of6-link-2-inline-regular">implementation plan</a> to outline what needs to get done—and how you plan to do it.</p><style data-emotion="css 12u5ihq">.css-12u5ihq{margin:0 0 16px 0;}</style><style data-emotion="css h65oso-link-3">.css-h65oso-link-3{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:flex-start;justify-content:flex-start;color:var(--lightmode-link-text);-webkit-transition:all 0.3s;transition:all 0.3s;position:relative;font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:12px;font-weight:500;line-height:150%;letter-spacing:0;padding:0;margin:0 0 16px 0;}@media (min-width: 768px){.css-h65oso-link-3{font-size:13px;}}.css-h65oso-link-3:hover{border-bottom:0;color:var(--lightmode-link-hover);}.css-h65oso-link-3:hover path{fill:var(--lightmode-link-hover);}.css-h65oso-link-3:hover div{border-color:var(--lightmode-link-hover);}.css-h65oso-link-3:hover div:before{border-left-color:var(--lightmode-link-hover);}.css-h65oso-link-3:active{border-bottom:0;background-color:var(--lightmode-bg-active);color:var(--lightmode-link-text);}.css-h65oso-link-3:active path{fill:var(--lightmode-link-text);}.css-h65oso-link-3:active div{border-color:var(--lightmode-link-text);}.css-h65oso-link-3:active div:before{border-left-color:var(--lightmode-link-text);}</style><a class="et8z7v0 css-h65oso-link-3 e1koaidd0" href="/resources/project-plan-templates">Read: 11 project templates to start your work on the right track<style data-emotion="css 1k6cidy">.css-1k6cidy{width:11px;height:11px;margin-left:8px;}.css-1k6cidy path{fill:currentColor;}</style><svg class="css-1k6cidy e1koaidd3" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 12 12"><path d="M6.26154.536743l-.85527.820367 3.84 3.97963H.676086v1.32655H9.24627l-3.84 3.97961.85527.8204 5.06186-5.28874v-.34909L6.26154.536743z"></path></svg></a><h2 id="swot-analysis-template">SWOT analysis template</h2><p>A SWOT analysis template is often presented in a grid format, divided into four quadrants. Each quadrant represents one of the four elements. </p><p>Use this free SWOT analysis template to jump-start your team’s strategic planning.</p><p><b>Strengths</b></p><p>1.</p><p>2.</p><p>3.</p><p>4. </p><p>Identify the strengths that contribute to achieving your objectives. These are internal characteristics that give you an advantage. Some examples could be a strong brand reputation, an innovative culture, or an experienced management team.</p><p><b>Weaknesses</b></p><p>1.</p><p>2.</p><p>3.</p><p>4. </p><p>Next, focus on weaknesses. These are internal factors that could serve as obstacles to achieving your objectives. Common examples might include a lack of financial resources, high operational costs, or outdated technology. </p><p><b>Opportunities</b></p><p>1.</p><p>2.</p><p>3.</p><p>4. </p><p>Move on to the opportunities. These are external conditions that could be helpful in achieving your goals. For example, you might be looking at emerging markets, increased demand, or favorable shifts in regulations.</p><p><b>Threats</b></p><p>1.</p><p>2.</p><p>3.</p><p>4. </p><p>Lastly, let's address threats. These are external conditions that could negatively impact your objectives. Examples include increased competition or potential economic downturns.</p><h2 id="why-is-a-swot-analysis-important">Why is a SWOT analysis important?</h2><p>A SWOT analysis can help you improve processes and plan for growth. While similar to a <a href="https://asana.com/resources/competitive-analysis-example" class="e10vhuws4 css-ph5of6-link-2-inline-regular">competitive analysis</a>, it differs because it evaluates both internal and external factors. Analyzing key areas around these opportunities and threats will equip you with the insights needed to set your team up for success.</p><div class="css-i9q9ou e1mo941f4"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:55.469183786785116%"></span><img alt="Why is a SWOT analysis important?" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Why is a SWOT analysis important?" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://assets.asana.biz/transform/75042417-fcb0-44b9-b8be-13c8d8070761/inline-project-management-SWOT-analysis-2-2x?io=transform:fill,width:375&format=webp 375w, https://assets.asana.biz/transform/75042417-fcb0-44b9-b8be-13c8d8070761/inline-project-management-SWOT-analysis-2-2x?io=transform:fill,width:480&format=webp 480w, https://assets.asana.biz/transform/75042417-fcb0-44b9-b8be-13c8d8070761/inline-project-management-SWOT-analysis-2-2x?io=transform:fill,width:768&format=webp 768w, https://assets.asana.biz/transform/75042417-fcb0-44b9-b8be-13c8d8070761/inline-project-management-SWOT-analysis-2-2x?io=transform:fill,width:960&format=webp 960w, https://assets.asana.biz/transform/75042417-fcb0-44b9-b8be-13c8d8070761/inline-project-management-SWOT-analysis-2-2x?io=transform:fill,width:1120&format=webp 1120w, https://assets.asana.biz/transform/75042417-fcb0-44b9-b8be-13c8d8070761/inline-project-management-SWOT-analysis-2-2x?io=transform:fill,width:1440&format=webp 1440w, https://assets.asana.biz/transform/75042417-fcb0-44b9-b8be-13c8d8070761/inline-project-management-SWOT-analysis-2-2x?io=transform:fill,width:1680&format=webp 1680w, https://assets.asana.biz/transform/75042417-fcb0-44b9-b8be-13c8d8070761/inline-project-management-SWOT-analysis-2-2x?io=transform:fill,width:2560&format=webp 2560w" src="https://assets.asana.biz/transform/75042417-fcb0-44b9-b8be-13c8d8070761/inline-project-management-SWOT-analysis-2-2x?io=transform:fill,width:2560&format=webp"/></noscript></span></div><p>A SWOT analysis isn’t only useful for organizations. With a personal SWOT analysis, you can examine areas of your life that could benefit from improvement, from your <a href="https://asana.com/resources/leadership-styles" class="e10vhuws4 css-ph5of6-link-2-inline-regular">leadership style</a> to your communication skills. These are the benefits of using a SWOT analysis in any scenario. </p><h3 id="1-identifies-areas-of-opportunity">1. Identifies areas of opportunity</h3><p>One of the biggest benefits of conducting an analysis is to determine opportunities for growth. It’s a great starting point for startups and teams that know they want to improve but aren’t exactly sure how to get started. </p><p>Opportunities can come from many different avenues, like external factors such as diversifying your products for competitive advantage or internal factors like improving your team’s <a href="https://asana.com/resources/workflow-examples" class="e10vhuws4 css-ph5of6-link-2-inline-regular">workflow</a>. Either way, capitalizing on opportunities is an excellent way to grow as a team.</p><h3 id="2-identifies-areas-that-could-be-improved">2. Identifies areas that could be improved</h3><p>Identifying weaknesses and threats during a SWOT analysis can pave the way for a better business strategy.</p><p>Ultimately, learning from your mistakes is the best way to excel. Once you find areas to streamline, you can work with team members to brainstorm an <a href="https://asana.com/resources/action-plan" class="e10vhuws4 css-ph5of6-link-2-inline-regular">action plan</a>. This will let you use what you already know works and build on your company’s strengths.</p><h3 id="3-identifies-areas-that-could-be-at-risk">3. Identifies areas that could be at risk</h3><p>Whether you have a <a href="https://asana.com/resources/risk-register" class="e10vhuws4 css-ph5of6-link-2-inline-regular">risk register</a> in place or not, it’s always crucial to identify risks before they become a cause for concern. A SWOT analysis can help you stay on top of actionable items that may play a part in your risk <a href="https://asana.com/resources/decision-making-process" class="e10vhuws4 css-ph5of6-link-2-inline-regular">decision-making</a> process. </p><p>It may be beneficial to pair your SWOT analysis with a PEST analysis, which examines external solutions such as political, economic, social, and technological factors—all of which can help you identify and plan for <a href="https://asana.com/resources/project-risks" class="e10vhuws4 css-ph5of6-link-2-inline-regular">project risks</a>.</p><h2 id="when-should-you-use-a-swot-analysis">When should you use a SWOT analysis?</h2><p>You won’t always need an in-depth SWOT analysis. It’s most useful for large, general overviews of situations, scenarios, or your business.</p><p>A SWOT analysis is most helpful:</p><ul><li><p>Before you implement a large change—including as part of a larger <a href="https://asana.com/resources/change-management-process" class="e10vhuws4 css-ph5of6-link-2-inline-regular">change management</a> plan</p></li><li><p>When you launch a new company initiative</p></li><li><p>If you’d like to identify opportunities for growth and improvement</p></li><li><p>Any time you want a full overview of your business performance</p></li><li><p>If you need to identify business performance from different perspectives</p></li></ul><p>SWOT analyses are general for a reason—so they can be applied to almost any scenario, project, or business. </p><h2 id="swot-analysis-pros-and-cons">SWOT analysis: Pros and cons</h2><p>Although SWOT is a useful strategic planning tool for businesses and individuals alike, it does have limitations. Here’s what you can expect.</p><h3 id="pros">Pros</h3><h4>Simplicity</h4><p>The simplicity of SWOT analysis makes it a go-to tool for many. Because it is simple, it takes the mystery out of strategic planning and lets people think critically about their situations without feeling overwhelmed. </p><p>For instance, a small bakery looking to expand its operations can use SWOT analysis to easily understand its current standing. Identifying strengths like a loyal customer base, weaknesses such as limited seating space, opportunities like a rising trend in artisanal baked goods, and threats from larger chain bakeries nearby can all be accomplished without any specialized knowledge or technical expertise.</p><h4>Versatility</h4><p>Its versatile nature allows SWOT analysis to be used across various domains. Whether it’s a business strategizing for the future or an individual planning their career path, SWOT analysis lends itself well. </p><p>For example, a tech start-up in the competitive Silicon Valley landscape could employ SWOT to navigate its pathway to profitability. Strengths might include a highly skilled development team; weaknesses could be a lack of brand recognition; opportunities might lie in emerging markets; and threats could include established tech giants. </p><h4>Meaningful analysis</h4><p>SWOT excels in identifying external factors that could impact performance. It nudges organizations to look beyond the present and anticipate potential future scenarios. </p><p>In <a href="https://asana.com/resources/retail-management" class="e10vhuws4 css-ph5of6-link-2-inline-regular">retail management</a>, for example, a team could use SWOT analysis to identify opportunities in e-commerce and threats from changing consumer behavior or new competitors entering the market. By doing so, the company can strategize on how to leverage online platforms to boost sales and counteract threats by enhancing the customer experience or adopting new technologies.</p><h3 id="cons">Cons</h3><h4>Subjectivity and bias</h4><p>The subjective nature of SWOT analysis may lead to biases. It relies heavily on individual perceptions, which can sometimes overlook crucial data or misinterpret information, leading to skewed conclusions. </p><p>For example, a manufacturing company might undervalue the threat of new entrants in the market due to an overconfidence bias among the management. This subjectivity might lead to a lack of preparation for competitive pricing strategies, ultimately affecting the company's market share.</p><h4>Lack of prioritization</h4><p>SWOT analysis lays out issues but falls short on prioritizing them. Organizations might struggle to identify which elements deserve immediate attention and resources. </p><p>For instance, a healthcare provider identifying numerous opportunities for expansion into new services may become overwhelmed with the choices. Without a clear way to rank these opportunities, resources could be spread too thinly or given to projects that do not have as much of an impact, leading to less-than-ideal outcomes.</p><h4>Static analysis</h4><p>Since SWOT analysis captures a snapshot at a particular moment, it may miss the evolving nature of challenges and opportunities, possibly leading to outdated strategies. An example could be a traditional retail business that performs a SWOT analysis and decides to focus on expanding physical stores, overlooking the growing trend of e-commerce. As online shopping continues to evolve and gain popularity, the static analysis might lead to investment in areas with diminishing returns while missing out on the booming e-commerce market trend.</p><h2 id="swot-analysis-faq">SWOT analysis FAQ</h2><h4>What are the five elements of SWOT analysis?</h4><p>Traditionally, SWOT stands for its four main elements: strengths, weaknesses, opportunities, and threats. However, a fifth essential element often overlooked is "actionable strategies." Originally developed by Albert Humphrey, SWOT is more than just a list—it's a planning tool designed to generate actionable strategies for making informed business decisions. This fifth element serves to tie the other four together, enabling departments like human resources and marketing to turn analysis into actionable plans.</p><h4>What should a SWOT analysis include?</h4><p>A comprehensive SWOT analysis should focus on the internal and external factors that affect your organization. Internally, consider your strong brand and product line as your strengths, and maybe your supply chain weaknesses. Externally, you'll want to look at market share, partnerships, and new technologies that could either pose opportunities or threats. You should also account for demographics, as it helps in market targeting and segmentation.</p><h4>How do you write a good SWOT analysis?</h4><p>Writing an effective SWOT analysis begins with research. Start by identifying your strengths, like a strong brand, and your weaknesses, like a small human resources department. Following that, look outward to find opportunities, possibly in technological advancement, and threats, like fluctuations in market share. Many businesses find it helpful to use a free SWOT analysis template to structure this information. A good SWOT analysis doesn't just list these elements; it integrates them to provide a clear roadmap for making business decisions.</p><h4>What are four examples of threats in SWOT analysis?</h4><ol><li><p>New technologies: Rapid technological advancement can make your product or service obsolete.</p></li><li><p>Supply chain disruptions: Whether due to natural disasters or geopolitical tensions, an unstable supply chain can seriously jeopardize your operations.</p></li><li><p>Emerging competitors: New players entering the market can erode your market share and offer alternative solutions to your customer base.</p></li><li><p>Regulatory changes: New laws or regulations can add costs and complexity to your business, affecting your competitiveness.</p></li></ol><h4>How do you use a SWOT analysis?</h4><p>Once you've completed a SWOT analysis, use the results as a decision-making aid. 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role="label" id="https://play.google.com/store/apps/details?id=com.asana.app" class="css-340j79-p3 e1huxitw1"></div></div></div></div></div></div></div></footer></div></div><div id="portal"></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"page":{"_template":"resourceArticle","path":"/resources/swot-analysis","title":"SWOT Analysis: Examples and Templates","description":"A SWOT analysis identifies strengths, weaknesses, opportunities, and threats to help you make decisions and gain a competitive advantage.","qualified_enabled_notrans":true,"share_image":"https://assets.asana.biz/m/1e4d6c78a386130e/webimage-article-project-management-SWOT-analysis-2x.png","pageTemplate":{"header":"SWOT analysis: Examples and templates","body":{"nodeType":"document","data":{},"content":[{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"v26e80k8u0jb"}},"id":"5qMMUKmSFI7thEzclPRD4","type":"Entry","createdAt":"2021-09-15T18:32:51.423Z","updatedAt":"2024-10-03T12:32:13.308Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":121,"revision":33,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"callout"}},"locale":"en-US"},"fields":{"componentName":"callout","title":"Summary","body":"A SWOT analysis helps you identify strengths, weaknesses, opportunities, and threats for a specific project or your overall business plan. It’s used for strategic planning and to stay ahead of market trends. Below, we describe each part of the SWOT framework and show you how to conduct your own.","cta":null,"reactKey":"5qMMUKmSFI7thEzclPRD4"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Looking for a way to separate your organization from the competition? A SWOT analysis is a technique used to identify strengths, weaknesses, opportunities, and threats in order to develop a ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/strategic-planning"},"content":[{"nodeType":"text","value":"strategic plan","marks":[],"data":{}}]},{"nodeType":"text","value":" or ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/uses/roadmap"},"content":[{"nodeType":"text","value":"roadmap","marks":[],"data":{}}]},{"nodeType":"text","value":" for your business. While it may sound difficult, it’s actually quite simple. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Whether you’re looking for external opportunities or internal strengths, we’ll walk you through how to perform your own SWOT analysis, with helpful examples along the way. ","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"What is a SWOT analysis?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"A SWOT analysis is a technique used to identify strengths, weaknesses, opportunities, and threats for your business or even a specific project. It’s most widely used by organizations—from small businesses and ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/nonprofit"},"content":[{"nodeType":"text","value":"non-profits","marks":[],"data":{}}]},{"nodeType":"text","value":" to large enterprises—but a SWOT analysis can be used for personal purposes as well. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"While simple, a SWOT analysis is a powerful tool for helping you identify competitive opportunities for improvement. It helps you improve your team and business while staying ahead of market trends.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"v26e80k8u0jb"}},"id":"ffV1s4m8gUF57NWelUwmi","type":"Entry","createdAt":"2022-06-17T01:20:45.987Z","updatedAt":"2024-10-09T07:24:08.976Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":474,"revision":58,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"cta"}},"locale":"en-US"},"fields":{"internalTitle":"[Button] Create a competitive analysis template - /templates/competitive-analysis","text":"Create a competitive analysis template","link":"/templates/competitive-analysis","isButton":true,"isSecondary":false,"componentName":"cta","reactKey":"ffV1s4m8gUF57NWelUwmi"}}},"content":[]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"What does SWOT stand for?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"SWOT is an acronym that stands for: ","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Strengths","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Weaknesses","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Opportunities","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Threats ","marks":[],"data":{}}]}]}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"v26e80k8u0jb"}},"id":"7xJwflVWYFIH72kVY8p7u3","type":"Entry","createdAt":"2021-06-30T19:20:19.609Z","updatedAt":"2024-10-03T12:32:13.183Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":189,"revision":47,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"image"}},"locale":"en-US"},"fields":{"src":"https://assets.asana.biz/transform/da8c59a9-f927-4734-a665-f9abac2fc6b7/inline-project-management-SWOT-analysis-1-2x","alt":"Strengths, weaknesses, opportunities, and threats","width":1801,"height":654,"componentName":"image","reactKey":"7xJwflVWYFIH72kVY8p7u3"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"When analyzed together, the SWOT framework can paint a larger picture of where you are and how to get to the next step. Let’s dive a little deeper into each of these terms and how they can help identify areas of improvement. ","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Strengths","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Strengths in SWOT refer to internal initiatives that are performing well. Examining these areas helps you understand what’s already working. You can then use the techniques that you know work—your strengths—in other areas that might need additional support, like improving your ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/ways-improve-team-efficiency-work"},"content":[{"nodeType":"text","value":"team’s efficiency","marks":[],"data":{}}]},{"nodeType":"text","value":". ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"When looking into the strengths of your organization, ask yourself the following questions:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"What do we do well? Or, even better: What do we do best?","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"What’s unique about our organization?","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"What does our target audience like about our organization?","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Which categories or features beat out our competitors?","marks":[],"data":{}}]}]}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":" Example SWOT strength:","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Customer service: Our world-class customer service has an NPS score of 90 as compared to our competitors, who average an NPS score of 70.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Weaknesses","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Weaknesses in SWOT refer to internal initiatives that are underperforming. It’s a good idea to analyze your strengths before your weaknesses in order to create a baseline for success and failure. Identifying internal weaknesses provides a starting point for improving those projects.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Identify the company’s weaknesses by asking:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Which initiatives are underperforming and why?","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"What can be improved?","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"What resources could improve our performance?","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"How do we rank against our competitors?","marks":[],"data":{}}]}]}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"Example SWOT weakness:","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"E-commerce visibility: Our website visibility is low because of a lack of ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/templates/marketing-budget"},"content":[{"nodeType":"text","value":"marketing budget","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"text","value":", leading to a decrease in mobile app transactions.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Opportunities","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Opportunities in SWOT result from your existing strengths and weaknesses, along with any external initiatives that will put you in a stronger competitive position. These could be anything from weaknesses that you’d like to improve or areas that weren’t identified in the first two phases of your analysis. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Since there are multiple ways to come up with opportunities, it’s helpful to consider these questions before getting started:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"What resources can we use to improve weaknesses?","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Are there market gaps in our services?","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"What are our ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/business-goals-examples"},"content":[{"nodeType":"text","value":"business goals","marks":[],"data":{}}]},{"nodeType":"text","value":" for the year?","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"What do your competitors offer?","marks":[],"data":{}}]}]}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"Example SWOT opportunities:","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Marketing campaign: To improve brand visibility, we’ll run ad campaigns on YouTube, Facebook, and Instagram.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Threats","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Threats in SWOT are areas with the potential to cause problems. Different from weaknesses, threats are external and ‌out of your control. This can include anything from a global pandemic to a change in the competitive landscape. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Here are a few questions to ask yourself to identify external threats:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"What changes in the industry are cause for concern?","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"What new market trends are on the horizon?","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Where are our competitors outperforming us?","marks":[],"data":{}}]}]}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"Example SWOT threats:","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"New competitor: With a new e-commerce competitor set to launch within the next month, we could see a decline in customers.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"v26e80k8u0jb"}},"id":"ffV1s4m8gUF57NWelUwmi","type":"Entry","createdAt":"2022-06-17T01:20:45.987Z","updatedAt":"2024-10-09T07:24:08.976Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":474,"revision":58,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"cta"}},"locale":"en-US"},"fields":{"internalTitle":"[Button] Create a competitive analysis template - /templates/competitive-analysis","text":"Create a competitive analysis template","link":"/templates/competitive-analysis","isButton":true,"isSecondary":false,"componentName":"cta","reactKey":"ffV1s4m8gUF57NWelUwmi"}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"SWOT analysis example","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"One of the most popular ways to create a SWOT analysis is through a SWOT matrix—a visual representation of strengths, weaknesses, opportunities, and threats. The matrix comprises four separate squares that create one larger square. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"A SWOT matrix is great for collecting information and documenting the questions and ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/decision-making-process"},"content":[{"nodeType":"text","value":"decision-making process","marks":[],"data":{}}]},{"nodeType":"text","value":". Not only will it be handy to reference later on, but it’s also great for visualizing any patterns that arise. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Check out the SWOT matrix below for a simple example. As you can see, each of the quadrants lists out the company's strengths, weaknesses, opportunities, and threats.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"v26e80k8u0jb"}},"id":"3e5I8pyL0Lr80RCo5ExFjX","type":"Entry","createdAt":"2021-06-30T19:20:19.747Z","updatedAt":"2024-10-03T12:32:13.220Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":227,"revision":58,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"image"}},"locale":"en-US"},"fields":{"src":"https://assets.asana.biz/transform/cfab4ed2-46d1-4636-b801-14b3d86c8367/inline-project-management-SWOT-analysis-4-2x","alt":"[Inline illustration] SWOT analysis (Example)","width":1801,"height":2076,"componentName":"image","reactKey":"3e5I8pyL0Lr80RCo5ExFjX"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"When used correctly and effectively, your matrix can be a great toolkit for evaluating your organization’s strengths and weaknesses. ","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"How to do a SWOT analysis, with examples ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"A SWOT analysis can be conducted in a variety of ways. Some teams like to meet and throw ideas on a whiteboard, while others prefer the structure of a SWOT matrix. However you choose to make your SWOT analysis, getting creative with your planning process allows new ideas to flow and results in more unique solutions. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"There are a few ways to ensure that your SWOT analysis is thorough and done correctly. Let’s take a closer look at some tips to help you get started.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"v26e80k8u0jb"}},"id":"ffV1s4m8gUF57NWelUwmi","type":"Entry","createdAt":"2022-06-17T01:20:45.987Z","updatedAt":"2024-10-09T07:24:08.976Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":474,"revision":58,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"cta"}},"locale":"en-US"},"fields":{"internalTitle":"[Button] Create a competitive analysis template - /templates/competitive-analysis","text":"Create a competitive analysis template","link":"/templates/competitive-analysis","isButton":true,"isSecondary":false,"componentName":"cta","reactKey":"ffV1s4m8gUF57NWelUwmi"}}},"content":[]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Tip 1: Consider internal factors ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Often, strengths and weaknesses stem from internal processes. These tend to be easier to solve since you have more control over the outcome. When you come across internal factors, you can start implementing improvements in a couple of different ways.","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Meet with department stakeholders to form a business plan around how to improve your current situation.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Research and implement new tools, such as a ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/uses/project-management"},"content":[{"nodeType":"text","value":"project management tool","marks":[],"data":{}}]},{"nodeType":"text","value":", that can help streamline these processes for you. ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Take immediate action on anything that can be changed in 24 hours or less. If you don’t have the capacity, consider ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/how-to-delegate"},"content":[{"nodeType":"text","value":"delegating","marks":[],"data":{}}]},{"nodeType":"text","value":" these items to others with deadlines. ","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The way you go about solving internal factors will depend on the type of problem. If it’s more complex, you might need to use a combination of the above or a more thorough problem management process.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Tip 2: Evaluate external factors","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"External factors stem from processes outside of your control. This includes competitors, market trends, and anything else that’s affecting your organization from the outside in. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"External factors are trickier to solve, as you can’t directly control the outcome. What you can do is pivot your own processes in a way that mitigates negative external factors. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"You can work to solve these issues by:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Competing with market trends","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Forecasting market trends before they happen","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Improving ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/workplace-adaptability-skills"},"content":[{"nodeType":"text","value":"adaptability","marks":[],"data":{}}]},{"nodeType":"text","value":" to improve your reaction time","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Track competitors using ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/workplace-adaptability-skills"},"content":[{"nodeType":"text","value":"reporting tools","marks":[],"data":{}}]},{"nodeType":"text","value":" that automatically update you as soon as changes occur ","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"While you won’t be able to control an external environment, you can control how your organization reacts to it. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Let’s say, for instance, that you’re looking to compete with a market trend. For example, a competitor introduced a new product to the market that’s outperforming your own. While you can’t take that product away, you can work to launch an even better product or marketing campaign to mitigate any decline in sales. ","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Tip 3: Hold a brainstorming session","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Brainstorming new and innovative ideas can help to spur creativity and inspire action. To host a high impact brainstorming session, you’ll want to: ","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Invite team members from various departments. That way, ideas from each part of the company are represented. ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Be intentional about the number of team members you invite, since too many participants could lead to a lack of focus or participation. The sweet spot for a productive brainstorming session is around 10 teammates. ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Use different brainstorming techniques that appeal to different work types.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Set a clear intention for the session.","marks":[],"data":{}}]}]}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Tip 4: Get creative","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In order to generate creative ideas, you have to first invite them. That means creating fun ways to come up with opportunities. Try randomly selecting anonymous ideas, talking through obviously bad examples, or playing ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/team-building-games"},"content":[{"nodeType":"text","value":"team building games","marks":[],"data":{}}]},{"nodeType":"text","value":" to psych up the team.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Tip 5: Prioritize opportunities","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Now, rank the opportunities. This can be done as a team or with a smaller group of leaders. Talk through each idea and rank it on a scale of one through 10. Once you’ve agreed on your top ideas based on team capabilities, competencies, and overall impact, it’s easier to implement them.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Tip 6: Take action","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"It’s all too easy to feel finished at this stage —but the actual work is just beginning. After your SWOT analysis, you’ll have a list of prioritized opportunities. Now is the time to turn them into strengths. Use a structured system such as a ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/business-case"},"content":[{"nodeType":"text","value":"business case","marks":[],"data":{}}]},{"nodeType":"text","value":", project plan, or ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/implementation-plan"},"content":[{"nodeType":"text","value":"implementation plan","marks":[],"data":{}}]},{"nodeType":"text","value":" to outline what needs to get done—and how you plan to do it.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"v26e80k8u0jb"}},"id":"AO6ygiTDhdXg1oVYxlfPm","type":"Entry","createdAt":"2021-06-15T22:05:58.955Z","updatedAt":"2024-10-03T12:32:13.615Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":286,"revision":85,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"cta"}},"locale":"en-US"},"fields":{"internalTitle":"[Link] Read: 11 project templates to start your work on the right track - /resources/project-plan-templates","text":"Read: 11 project templates to start your work on the right track","link":"/resources/project-plan-templates","isButton":false,"isSecondary":true,"componentName":"cta","reactKey":"AO6ygiTDhdXg1oVYxlfPm"}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"SWOT analysis template","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"A SWOT analysis template is often presented in a grid format, divided into four quadrants. Each quadrant represents one of the four elements. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Use this free SWOT analysis template to jump-start your team’s strategic planning.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Strengths","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"1.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"2.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"3.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"4. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Identify the strengths that contribute to achieving your objectives. These are internal characteristics that give you an advantage. Some examples could be a strong brand reputation, an innovative culture, or an experienced management team.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Weaknesses","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"1.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"2.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"3.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"4. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Next, focus on weaknesses. These are internal factors that could serve as obstacles to achieving your objectives. Common examples might include a lack of financial resources, high operational costs, or outdated technology. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Opportunities","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"1.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"2.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"3.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"4. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Move on to the opportunities. These are external conditions that could be helpful in achieving your goals. For example, you might be looking at emerging markets, increased demand, or favorable shifts in regulations.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Threats","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"1.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"2.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"3.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"4. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Lastly, let's address threats. These are external conditions that could negatively impact your objectives. Examples include increased competition or potential economic downturns.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Why is a SWOT analysis important?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"A SWOT analysis can help you improve processes and plan for growth. While similar to a ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/competitive-analysis-example"},"content":[{"nodeType":"text","value":"competitive analysis","marks":[],"data":{}}]},{"nodeType":"text","value":", it differs because it evaluates both internal and external factors. Analyzing key areas around these opportunities and threats will equip you with the insights needed to set your team up for success.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"v26e80k8u0jb"}},"id":"3tOnnZZsNeSR9q9HblMxNl","type":"Entry","createdAt":"2021-06-30T19:20:19.863Z","updatedAt":"2024-10-03T12:32:13.149Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":178,"revision":35,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"image"}},"locale":"en-US"},"fields":{"src":"https://assets.asana.biz/transform/75042417-fcb0-44b9-b8be-13c8d8070761/inline-project-management-SWOT-analysis-2-2x","alt":"Why is a SWOT analysis important?","width":1801,"height":999,"componentName":"image","reactKey":"3tOnnZZsNeSR9q9HblMxNl"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"A SWOT analysis isn’t only useful for organizations. With a personal SWOT analysis, you can examine areas of your life that could benefit from improvement, from your ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/leadership-styles"},"content":[{"nodeType":"text","value":"leadership style","marks":[],"data":{}}]},{"nodeType":"text","value":" to your communication skills. These are the benefits of using a SWOT analysis in any scenario. ","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"1. Identifies areas of opportunity","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"One of the biggest benefits of conducting an analysis is to determine opportunities for growth. It’s a great starting point for startups and teams that know they want to improve but aren’t exactly sure how to get started. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Opportunities can come from many different avenues, like external factors such as diversifying your products for competitive advantage or internal factors like improving your team’s ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/workflow-examples"},"content":[{"nodeType":"text","value":"workflow","marks":[],"data":{}}]},{"nodeType":"text","value":". Either way, capitalizing on opportunities is an excellent way to grow as a team.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Identifies areas that could be improved","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Identifying weaknesses and threats during a SWOT analysis can pave the way for a better business strategy.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Ultimately, learning from your mistakes is the best way to excel. Once you find areas to streamline, you can work with team members to brainstorm an ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/action-plan"},"content":[{"nodeType":"text","value":"action plan","marks":[],"data":{}}]},{"nodeType":"text","value":". This will let you use what you already know works and build on your company’s strengths.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"3. Identifies areas that could be at risk","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Whether you have a ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/risk-register"},"content":[{"nodeType":"text","value":"risk register","marks":[],"data":{}}]},{"nodeType":"text","value":" in place or not, it’s always crucial to identify risks before they become a cause for concern. A SWOT analysis can help you stay on top of actionable items that may play a part in your risk ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/decision-making-process"},"content":[{"nodeType":"text","value":"decision-making","marks":[],"data":{}}]},{"nodeType":"text","value":" process. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"It may be beneficial to pair your SWOT analysis with a PEST analysis, which examines external solutions such as political, economic, social, and technological factors—all of which can help you identify and plan for ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/project-risks"},"content":[{"nodeType":"text","value":"project risks","marks":[],"data":{}}]},{"nodeType":"text","value":".","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"When should you use a SWOT analysis?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"You won’t always need an in-depth SWOT analysis. It’s most useful for large, general overviews of situations, scenarios, or your business.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"A SWOT analysis is most helpful:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Before you implement a large change—including as part of a larger ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/change-management-process"},"content":[{"nodeType":"text","value":"change management","marks":[],"data":{}}]},{"nodeType":"text","value":" plan","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"When you launch a new company initiative","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"If you’d like to identify opportunities for growth and improvement","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Any time you want a full overview of your business performance","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"If you need to identify business performance from different perspectives","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"SWOT analyses are general for a reason—so they can be applied to almost any scenario, project, or business. ","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"SWOT analysis: Pros and cons","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Although SWOT is a useful strategic planning tool for businesses and individuals alike, it does have limitations. Here’s what you can expect.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Pros","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"Simplicity","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The simplicity of SWOT analysis makes it a go-to tool for many. Because it is simple, it takes the mystery out of strategic planning and lets people think critically about their situations without feeling overwhelmed. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"For instance, a small bakery looking to expand its operations can use SWOT analysis to easily understand its current standing. Identifying strengths like a loyal customer base, weaknesses such as limited seating space, opportunities like a rising trend in artisanal baked goods, and threats from larger chain bakeries nearby can all be accomplished without any specialized knowledge or technical expertise.","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"Versatility","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Its versatile nature allows SWOT analysis to be used across various domains. Whether it’s a business strategizing for the future or an individual planning their career path, SWOT analysis lends itself well. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"For example, a tech start-up in the competitive Silicon Valley landscape could employ SWOT to navigate its pathway to profitability. Strengths might include a highly skilled development team; weaknesses could be a lack of brand recognition; opportunities might lie in emerging markets; and threats could include established tech giants. ","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"Meaningful analysis","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"SWOT excels in identifying external factors that could impact performance. It nudges organizations to look beyond the present and anticipate potential future scenarios. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/retail-management"},"content":[{"nodeType":"text","value":"retail management","marks":[],"data":{}}]},{"nodeType":"text","value":", for example, a team could use SWOT analysis to identify opportunities in e-commerce and threats from changing consumer behavior or new competitors entering the market. By doing so, the company can strategize on how to leverage online platforms to boost sales and counteract threats by enhancing the customer experience or adopting new technologies.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Cons","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"Subjectivity and bias","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The subjective nature of SWOT analysis may lead to biases. It relies heavily on individual perceptions, which can sometimes overlook crucial data or misinterpret information, leading to skewed conclusions. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"For example, a manufacturing company might undervalue the threat of new entrants in the market due to an overconfidence bias among the management. This subjectivity might lead to a lack of preparation for competitive pricing strategies, ultimately affecting the company's market share.","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"Lack of prioritization","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"SWOT analysis lays out issues but falls short on prioritizing them. Organizations might struggle to identify which elements deserve immediate attention and resources. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"For instance, a healthcare provider identifying numerous opportunities for expansion into new services may become overwhelmed with the choices. Without a clear way to rank these opportunities, resources could be spread too thinly or given to projects that do not have as much of an impact, leading to less-than-ideal outcomes.","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"Static analysis","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Since SWOT analysis captures a snapshot at a particular moment, it may miss the evolving nature of challenges and opportunities, possibly leading to outdated strategies. An example could be a traditional retail business that performs a SWOT analysis and decides to focus on expanding physical stores, overlooking the growing trend of e-commerce. As online shopping continues to evolve and gain popularity, the static analysis might lead to investment in areas with diminishing returns while missing out on the booming e-commerce market trend.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"SWOT analysis FAQ","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"What are the five elements of SWOT analysis?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Traditionally, SWOT stands for its four main elements: strengths, weaknesses, opportunities, and threats. However, a fifth essential element often overlooked is \"actionable strategies.\" Originally developed by Albert Humphrey, SWOT is more than just a list—it's a planning tool designed to generate actionable strategies for making informed business decisions. This fifth element serves to tie the other four together, enabling departments like human resources and marketing to turn analysis into actionable plans.","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"What should a SWOT analysis include?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"A comprehensive SWOT analysis should focus on the internal and external factors that affect your organization. Internally, consider your strong brand and product line as your strengths, and maybe your supply chain weaknesses. Externally, you'll want to look at market share, partnerships, and new technologies that could either pose opportunities or threats. You should also account for demographics, as it helps in market targeting and segmentation.","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"How do you write a good SWOT analysis?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Writing an effective SWOT analysis begins with research. Start by identifying your strengths, like a strong brand, and your weaknesses, like a small human resources department. Following that, look outward to find opportunities, possibly in technological advancement, and threats, like fluctuations in market share. Many businesses find it helpful to use a free SWOT analysis template to structure this information. A good SWOT analysis doesn't just list these elements; it integrates them to provide a clear roadmap for making business decisions.","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"What are four examples of threats in SWOT analysis?","marks":[],"data":{}}]},{"nodeType":"ordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"New technologies: Rapid technological advancement can make your product or service obsolete.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Supply chain disruptions: Whether due to natural disasters or geopolitical tensions, an unstable supply chain can seriously jeopardize your operations.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Emerging competitors: New players entering the market can erode your market share and offer alternative solutions to your customer base.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Regulatory changes: New laws or regulations can add costs and complexity to your business, affecting your competitiveness.","marks":[],"data":{}}]}]}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"How do you use a SWOT analysis?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Once you've completed a SWOT analysis, use the results as a decision-making aid. It can help prioritize actions, develop strategic plans that play to your strengths, improve weaknesses, seize opportunities, and counteract threats. It’s a useful tool for setting objectives and creating a roadmap for achieving them.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Plan for growth with a SWOT analysis","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"A SWOT analysis can be an effective technique for identifying key strengths, weaknesses, opportunities, and threats. Understanding where you are now can be the most impactful way to determine where you want to go next. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Don’t forget, a bit of creativity and collaboration can go a long way. Encourage your team to think outside of the box with ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://asana.com/resources/team-motivational-quotes"},"content":[{"nodeType":"text","value":"100+ team motivational quotes","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"text","value":".","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"v26e80k8u0jb"}},"id":"ffV1s4m8gUF57NWelUwmi","type":"Entry","createdAt":"2022-06-17T01:20:45.987Z","updatedAt":"2024-10-09T07:24:08.976Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":474,"revision":58,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"cta"}},"locale":"en-US"},"fields":{"internalTitle":"[Button] Create a competitive analysis template - /templates/competitive-analysis","text":"Create a competitive analysis template","link":"/templates/competitive-analysis","isButton":true,"isSecondary":false,"componentName":"cta","reactKey":"ffV1s4m8gUF57NWelUwmi"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]}]},"headings":{"what-is-a-swot-analysis":"What is a SWOT analysis?","swot-analysis-example":"SWOT analysis example","how-to-do-a-swot-analysis-with-examples":"How to do a SWOT analysis, with examples ","swot-analysis-template":"SWOT analysis template","why-is-a-swot-analysis-important":"Why is a SWOT analysis important?","when-should-you-use-a-swot-analysis":"When should you use a SWOT analysis?","swot-analysis-pros-and-cons":"SWOT analysis: Pros and cons","swot-analysis-faq":"SWOT analysis FAQ","plan-for-growth-with-a-swot-analysis":"Plan for growth with a SWOT analysis"},"showSidebarCta":true,"sidebarCtaText":"View Templates","sidebarCtaLink":"/templates","smallDeviceCTAText":null,"resourceHubUrl":"/resources/project-management","relatedCards":[{"componentName":"resourceCard","title":"How to create and use a social media content calendar","image":{"src":"https://assets.asana.biz/transform/6f9fd6a6-b5f0-479f-96f1-8165bde11336/article-marketing-social-media-content-calendar-2x","alt":"Social media content calendar article banner image","width":1600,"height":1023},"color":"green","tag":"Article","primaryCategory":{"name":"Project management","color":"purple"},"secondaryCategories":[{"color":"blue","name":"Project planning"}],"contributor":{"fullName":"Julia Martins","title":"Writer","image":{"src":"https://assets.asana.biz/transform/95dfe19b-e0fc-4a58-9a51-f64a247045fb/blog_profile_photos_0008_Julia-Martins","alt":"Julia Martins contributor headshot","width":422,"height":374}},"publishDateRaw":"2024-11-26","publishDate":"November 26th, 2024","readTime":9,"summary":"Managing a social media account—or multiple accounts—is no small feat. 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