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Businesses</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-businesses/data-processing-agreement">Data Processing Agreement</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-businesses/subprocessors">Subprocessors</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-businesses/us-privacy-laws-supplement">U.S. Privacy Laws Supplement</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-businesses/hipaa-business-associate-addendum">HIPAA Business Associate Addendum</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-businesses/business-privacy-policy">Privacy Policy</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-businesses/content-refresh-guidelines">Content Refresh Guidelines</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 jTEfPX"><a href="/for-businesses/legal-brand-guidelines">Legal Brand Guidelines</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-businesses/seo-requirements-for-partners">SEO requirements for partners</a></li></ul></div><div class="Sidebar__SidebarSection-sc-1m8vexl-2 iKVsVX"><span class="Headers__Heading-sc-1erae96-0 Sidebar__SidebarTitle-sc-1m8vexl-3 ewKjTn bfhEga">For Everyone</span><ul><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/code-of-ethics">Code of Ethics</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/action-we-take">Action We Take</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/modern-slavery-and-human-trafficking-statement">Modern Slavery and Human Trafficking Statement</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/diversity-equity-and-inclusion-policy">Diversity, Equity and Inclusion Policy</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/anti-bribery-and-corruption-policy">Anti-Bribery & Corruption Policy</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/modern-slavery-code-of-conduct">Modern Slavery Code of Conduct</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/copyright">Copyright Dispute Policy</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/cookie-policy">Cookie Policy</a></li><li class="Sidebar__SidebarLink-sc-1m8vexl-4 hepPHk"><a href="/for-everyone/accessibility-statement">Accessibility Statement</a></li></ul></div></nav><div data-test="legal-article-content" class="MainPageView__ArticleWrapper-sc-14h9rne-2 esCOem"><div class="Spacing-sc-nd6fy-0 ksweoe"><h1 class="Headers__Heading-sc-1erae96-0 Headers__H1-sc-1erae96-2 MainPageView__ArticleTitle-sc-14h9rne-3 ewKjTn gmBGum aJUTJ">Legal Brand Guidelines</h1><span class="MainPageView__ArticleDate-sc-14h9rne-4 kYAfPS"> February 2023</span><div class="MainPageView__DropdownWrapper-sc-14h9rne-5 kKvKpS"><div class="Dropdown__DropdownWrapper-sc-1jq0jal-0 jutQmV"><select name="legalPageVersion" aria-label="Select version of this page" class="Dropdown__StyledDropdown-sc-1jq0jal-1 eKQJUP"><option value="0" class="Dropdown__Option-sc-1jq0jal-2 jTDKRU" selected="">February 2023</option><option value="1" class="Dropdown__Option-sc-1jq0jal-2 jTDKRU">March 2022</option></select><svg xmlns="http://www.w3.org/2000/svg" width="12" height="15" viewBox="0 0 56 30" role="img" aria-hidden="true" color="#9A9AAD" class="Dropdown__DropdownArrow-sc-1jq0jal-3 jMZjSz"><path d="M0 0l28 30L56 0z" fill="#000232" fill-rule="evenodd"></path></svg></div></div></div><div class="Spacing-sc-nd6fy-0 ksweoe"><div class="RichText__RichtextWrapper-sc-lgc1a-5 hLVOWc"><p class="RichText__Paragraph-sc-lgc1a-2 ggfcvO"><i>(version 2.0, February 2023)</i></p><div class="Headers__HeaderSpacing-sc-1erae96-8 Ssxi"><h3 class="Headers__Heading-sc-1erae96-0 Headers__H3-sc-1erae96-4 ewKjTn xzbfY">Introduction</h3></div><p class="RichText__Paragraph-sc-lgc1a-2 ggfcvO"><b>Our Brand is one of our most important assets.</b> We love it when businesses use our brand in the right way to show the world that they truly care about their customers. If our brand is misused or displayed in a way that is misleading, this undermines the integrity of our reviews and consumer and business confidence in Trustpilot as a Universal Symbol of Trust. That’s why it’s important you follow these Guidelines when using our brand. </p><p class="RichText__Paragraph-sc-lgc1a-2 ggfcvO">Whenever you use or display our Brand, you agree to do so in line with these Guidelines, our <a class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="/for-businesses/terms-of-use-and-sale-for-businesses">Terms of Use and Sale for Businesses</a> (<b>“Terms”</b>) and the style guidelines on our <a target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://brand.trustpilot.com/">Brand Hub</a>.</p><div class="RichText__ResourceSpacing-sc-lgc1a-3 byhzIm"><div class="Spacing-sc-nd6fy-0 ResourceFaq__FaqContainer-sc-1fdpayj-0 lfbnYG dFLUXq"><ul class="ResourceFaq__FaqList-sc-1fdpayj-1 Rjpih"><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="1j0P7ZYG25WURgiW1e7Qrk" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="1j0P7ZYG25WURgiW1e7Qrk" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Our Brand</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">What do we mean by our <strong>brand</strong>?</p> <div class="Headers__HeaderSpacing-sc-1erae96-8 Ssxi"><h4 class="Headers__Heading-sc-1erae96-0 Headers__H4-sc-1erae96-5 ewKjTn dTtVEm"></h4></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><strong><em>Name and logos</em></strong></p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Our name and logos are among the most recognizable and used parts of our brand. We and our customers use them globally, every day to build credibility and trust and consumers rely on them to help them make better decisions.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Our primary logo is unique and bespoke. It is displayed on all pages of the Trustpilot websites, in our reviews and ratings and by our customers. You can find a list of Trustpilot’s logos in your <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://businessapp.b2b.trustpilot.com/marketing/assets/category/logo/">Business Account</a>.</p> <div class="Headers__HeaderSpacing-sc-1erae96-8 Ssxi"><h4 class="Headers__Heading-sc-1erae96-0 Headers__H4-sc-1erae96-5 ewKjTn dTtVEm"></h4></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><strong><em>TrustScore and Star Rating</em></strong></p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">The TrustScore is an overall measurement of reviewer rating based on all the service and location reviews a business receives on Trustpilot:</p> <div class="Headers__HeaderSpacing-sc-1erae96-8 Ssxi"><h4 class="Headers__Heading-sc-1erae96-0 Headers__H4-sc-1erae96-5 ewKjTn dTtVEm"></h4></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><img src="//images.ctfassets.net/b7g9mrbfayuu/4bvye93whwHq0L6cddZE5r/547b375df3c04adf9356a64a41fea555/TrustScore_screenshot.png" alt="TrustScore - Verified Company"/></p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><em>TrustScore as it appears on a Trustpilot profile page</em></p> <div class="Headers__HeaderSpacing-sc-1erae96-8 Ssxi"><h4 class="Headers__Heading-sc-1erae96-0 Headers__H4-sc-1erae96-5 ewKjTn dTtVEm"></h4></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">After it’s calculated, the TrustScore is visualized into a star rating from 1 to 5 stars, including half stars (<strong>“Star Rating”</strong>):</p> <div class="Headers__HeaderSpacing-sc-1erae96-8 Ssxi"><h4 class="Headers__Heading-sc-1erae96-0 Headers__H4-sc-1erae96-5 ewKjTn dTtVEm"></h4></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><img src="//images.ctfassets.net/b7g9mrbfayuu/6GE4ZlvAgTAc687YMAy3Af/613d9372f921db92a89aafb5f1eacf7e/Star_Rating_screenshot.png" alt="TrustScore - Star rating"/></p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><em>Star Rating as it appears on a Trustpilot profile page</em></p> <div class="Headers__HeaderSpacing-sc-1erae96-8 Ssxi"><h4 class="Headers__Heading-sc-1erae96-0 Headers__H4-sc-1erae96-5 ewKjTn dTtVEm"></h4></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">The TrustScore and Star Rating are central to our brand, allowing businesses to build trust with new customers and keep existing customers coming back for more. You can find out more about the TrustScore and Star Ratings by visiting our <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://support.trustpilot.com/hc/en-us/articles/201748946-TrustScore-and-star-rating-explained">Help Center</a>.</p> <div class="Headers__HeaderSpacing-sc-1erae96-8 Ssxi"><h4 class="Headers__Heading-sc-1erae96-0 Headers__H4-sc-1erae96-5 ewKjTn dTtVEm"></h4></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><strong><em>TrustBox widgets</em></strong></p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">TrustBox widgets allow you to display reviews and other Trustpilot content. They add a dash of familiarity to your website, app or marketing content by showing your most recent reviews, your TrustScore, and/or your Star Rating. TrustBox widgets are available to all businesses who have a Trustpilot Business Account whether free or paying, although the range of widgets you have access to depends on your Trustpilot plan. You can browse the full range of TrustBox widgets by visiting our <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://support.trustpilot.com/hc/en-us/articles/360019826379-TrustBox-Overview">Help Center</a>.</p> <div class="Headers__HeaderSpacing-sc-1erae96-8 Ssxi"><h4 class="Headers__Heading-sc-1erae96-0 Headers__H4-sc-1erae96-5 ewKjTn dTtVEm"></h4></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><strong><em>High resolution marketing assets</em></strong></p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Trustpilot’s marketing assets are official and ready-made graphics, logos, and templates. Depending on your Trustpilot plan, you can download and use our marketing assets to showcase your business’ reviews, TrustScore, or Star Rating across all your communication and marketing channels, in both print and digital formats.</p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="rx8UzxfsBYWcAekYDMCfg" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="rx8UzxfsBYWcAekYDMCfg" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">What can I use?</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><strong><em>I'm on a free or paid Trustpilot plan</em></strong></p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">If you’re on one of our <a node="[object Object]" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://business.trustpilot.com/pricing">free or paid plans</a>, you can use the resources available in your Trustpilot Business Account. You can access your Business Account by visiting <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://businessapp.b2b.trustpilot.com/dashboard">b2b.trustpilot.com</a>.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">The resources you’re able to use will depend on your Trustpilot plan. If you’re not sure what you’re allowed to use, visit the “Showcase” section of your Business Account:</p> <div class="Headers__HeaderSpacing-sc-1erae96-8 etDYuK"><h1 class="Headers__Heading-sc-1erae96-0 Headers__H1-sc-1erae96-2 ewKjTn gmBGum"></h1></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><img src="//images.ctfassets.net/b7g9mrbfayuu/7oCiMMAw4vuseFAxXyv86T/a3a661cf5db1f9f3be7dbd6e115c3236/B2B_screenshot.PNG" alt="B2B app "/></p> <div class="Headers__HeaderSpacing-sc-1erae96-8 etDYuK"><h1 class="Headers__Heading-sc-1erae96-0 Headers__H1-sc-1erae96-2 ewKjTn gmBGum"></h1></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Some resources, such as TrustBox widgets that display reviews, are only available on paid Trustpilot plans.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Special rules apply when using Trustpilot content in advertising. See <strong>Advertising</strong> below for more information.</p> <div class="Headers__HeaderSpacing-sc-1erae96-8 etDYuK"><h1 class="Headers__Heading-sc-1erae96-0 Headers__H1-sc-1erae96-2 ewKjTn gmBGum"></h1></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><strong><em>I’m not on a Trustpilot plan</em></strong></p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Businesses who aren’t on a Trustpilot plan aren’t allowed to display their TrustScore or Star Rating on their websites or in their marketing. They also won’t have access to our TrustBox widgets or our other marketing assets.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">The good news is that signing up to Trustpilot couldn’t be easier, and our basic services are free to all businesses. <a node="[object Object]" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://business.trustpilot.com/signup?cta=free-signup_plans">Create a free account today</a>.</p> <div class="Headers__HeaderSpacing-sc-1erae96-8 etDYuK"><h1 class="Headers__Heading-sc-1erae96-0 Headers__H1-sc-1erae96-2 ewKjTn gmBGum"></h1></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><strong><em>Press and Media</em></strong></p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Press and Media can use our name, logos and symbols by following these Guidelines and the guidance in our <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://brand.trustpilot.com/">Brand Hub</a>. For Press or Media related queries, please contact <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="mailto:press@trustpilot.com">press@trustpilot.com</a>.</p> <div class="Headers__HeaderSpacing-sc-1erae96-8 etDYuK"><h1 class="Headers__Heading-sc-1erae96-0 Headers__H1-sc-1erae96-2 ewKjTn gmBGum"></h1></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><strong><em>Trustpilot Partners</em></strong></p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">If you’re a Trustpilot Partner, you can use our brand in accordance with your Partnership Agreement and these Guidelines. If you’re not sure what you’re allowed to use under your Partnership Agreement, feel free to reach out to your contact at Trustpilot. We’re always happy to help.</p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="5speHb3i93QoNNNd97CzvA" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="5speHb3i93QoNNNd97CzvA" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Dos and Don'ts</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><img src="//images.ctfassets.net/b7g9mrbfayuu/6AKfn92QFCixGMAeud0jka/efb2e5837c2b91f61c05c4614e8f437b/dos_and_don-ts_chart.png" alt="Dos and Don'ts"/></p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="mt1WK7I8HQSRfxFrdc7gI" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="mt1WK7I8HQSRfxFrdc7gI" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Using our brand in advertising</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">We want you to be able to show off your glowing Trustpilot reviews, TrustScore and Star Rating in your advertising. All we ask is that you follow these Guidelines when doing so.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><strong><em>What’s the difference between “marketing” and “advertising”?</em></strong></p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">When we refer to “marketing”, we mean any public messaging that promotes your business through non-paid channels. Examples of marketing might include organic social media content and point-of-sale promotional materials. Depending on your Trustpilot plan, you can use the “marketing assets” and “social sharing” resources in your Trustpilot Business Account to showcase Trustpilot content in your marketing.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">By “advertising”, we mean paid, public messaging and campaigns relating to your business. Examples of advertising might include paid digital, billboard, radio, and television campaigns. <strong>Only customers on one of our paid plans can use Trustpilot content (including reviews) in their advertising</strong>.</p> <div class="Headers__HeaderSpacing-sc-1erae96-8 Ssxi"><h4 class="Headers__Heading-sc-1erae96-0 Headers__H4-sc-1erae96-5 ewKjTn dTtVEm"></h4></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><strong><em>Do I need approval for my advert?</em></strong></p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">We require approval for certain kinds of advertising. Please submit a request for approval (<strong>“Ad Request”</strong>) if your advert relates to:</p> <ul class="Markdown__SpacedList-sc-wk78ky-1 jUdSng"> <li class="Markdown__SpacedListItem-sc-wk78ky-2 ewXtBb">Television;</li> <li class="Markdown__SpacedListItem-sc-wk78ky-2 ewXtBb">Radio; or digital audio; or</li> <li class="Markdown__SpacedListItem-sc-wk78ky-2 ewXtBb">Any “out of home” advertising, including print advertising, billboards, buses and posters.</li> </ul> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">As long as you stick to these Guidelines, you don’t need our approval for other types of advertising.</p> <div class="Headers__HeaderSpacing-sc-1erae96-8 Ssxi"><h4 class="Headers__Heading-sc-1erae96-0 Headers__H4-sc-1erae96-5 ewKjTn dTtVEm"></h4></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><strong><em>I need to make an Ad Request. What’s the process?</em></strong></p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">You can make an Ad Request by emailing your Customer Success Manager (<strong>“CSM”</strong>) with the name of your business/domain and a short description of your ad creative. We’ll then carry out an internal compliance check and your CSM will get back to you within <strong>5 working days</strong> of your Ad Request being submitted.</p> <div class="Headers__HeaderSpacing-sc-1erae96-8 Ssxi"><h4 class="Headers__Heading-sc-1erae96-0 Headers__H4-sc-1erae96-5 ewKjTn dTtVEm"></h4></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><strong><em>I’d like to feature Trustpilot in my Google Ads, how can I get approval to do this?</em></strong></p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">You can ask for permission to feature Trustpilot in your Google Ads by emailing your CSM, who will submit an internal request on your behalf.</p> <div class="Headers__HeaderSpacing-sc-1erae96-8 Ssxi"><h4 class="Headers__Heading-sc-1erae96-0 Headers__H4-sc-1erae96-5 ewKjTn dTtVEm"></h4></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl"><strong><em>Can I use reviews in my advertising?</em></strong></p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Though reviews belong to our reviewers, we have a license to display those reviews on Trustpilot and make them available to businesses who use our platform.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Provided that you’re on a paid Trustpilot plan, you can use Trustpilot reviews in your advertising. When using Trustpilot reviews, please make sure that you:</p> <ul class="Markdown__SpacedList-sc-wk78ky-1 jUdSng"> <li class="Markdown__SpacedListItem-sc-wk78ky-2 ewXtBb">Don’t use quotes from reviews out of context.</li> <li class="Markdown__SpacedListItem-sc-wk78ky-2 ewXtBb">Make it clear that the reviews come from Trustpilot. All Trustpilot reviews must be accompanied by our name and logo.</li> <li class="Markdown__SpacedListItem-sc-wk78ky-2 ewXtBb">Display the date of the review and the review’s Star Rating beside the review quote.</li> </ul> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">We recommend asking reviewers for their permission before using their reviews in any advertising.</p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="lAFaP8OIBIHOy0WD5DPg2" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="lAFaP8OIBIHOy0WD5DPg2" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Ranking claims</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">When you make a ranking claim, it must be easily verifiable on the Trustpilot website and explicitly refer to your current position, category, and number of reviews. For example:</p> <ul class="Markdown__SpacedList-sc-wk78ky-1 jUdSng"> <li class="Markdown__SpacedListItem-sc-wk78ky-2 ewXtBb">“Ranked #1 in [category name] based on [xxx] reviews on Trustpilot”</li> <li class="Markdown__SpacedListItem-sc-wk78ky-2 ewXtBb">“Ranked #1 in [category name] among businesses with more than [xxx] reviews on Trustpilot”</li> <li class="Markdown__SpacedListItem-sc-wk78ky-2 ewXtBb">“Among the top rated businesses in [category name] based on [xxx] reviews on Trustpilot” (if the business features in the “Best companies in this category”)</li> <li class="Markdown__SpacedListItem-sc-wk78ky-2 ewXtBb">“Among the top-rated businesses in [category name] on Trustpilot”</li> <li class="Markdown__SpacedListItem-sc-wk78ky-2 ewXtBb">"One of the highest-rated [category name] companies on Trustpilot"</li> </ul> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">If possible, the ranking claim should be accompanied by a date stamp or a link to the relevant category page so that consumers can easily verify that the content of the claim is accurate.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Businesses can’t refer to a specific market or country in their ranking claims, as consumers aren't able to verify this information on the Trustpilot website.</p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="1f7b1COGmk5sSeN93Nn3hp" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="1f7b1COGmk5sSeN93Nn3hp" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Misuse</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">It’s very important to us that you don’t misuse our brand. Examples of misuse include using:</p> <ul class="Markdown__SpacedList-sc-wk78ky-1 jUdSng"> <li class="Markdown__SpacedListItem-sc-wk78ky-2 ewXtBb">an incorrect TrustScore or Star Rating;</li> <li class="Markdown__SpacedListItem-sc-wk78ky-2 ewXtBb">content which is not up to date;</li> <li class="Markdown__SpacedListItem-sc-wk78ky-2 ewXtBb">a static image of your TrustScore or Star Rating on your website;</li> <li class="Markdown__SpacedListItem-sc-wk78ky-2 ewXtBb">your TrustScore or individual review Star Rating in any way that might be misleading as to your overall TrustScore. For example, displaying individual review Star Ratings in a way that suggests it is representative of the overall Star Rating for your business, or displaying the TrustScore for one of your domains on another domain; or</li> <li class="Markdown__SpacedListItem-sc-wk78ky-2 ewXtBb">a TrustBox widget which is not included in your Trustpilot plan, or an unofficial third-party application used to display Trustpilot content.</li> </ul> <div class="Headers__HeaderSpacing-sc-1erae96-8 Ssxi"><h4 class="Headers__Heading-sc-1erae96-0 Headers__H4-sc-1erae96-5 ewKjTn dTtVEm"></h4></div> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">This is <strong>not</strong> an exhaustive list. If we discover misuse, we’ll take action to correct it. This is set out further in our <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://legal.trustpilot.com/for-everyone/action-we-take">Action We Take Policy</a>.</p></div></li><li class="ResourceFaq__PreviewWrapper-sc-1fdpayj-5 kLmbfR"><input type="radio" id="7Mu7cKfTIYaaByxAbOP1qK" name="faq" class="ResourceFaq__IntroSelect-sc-1fdpayj-2 iicaVu"/><label for="7Mu7cKfTIYaaByxAbOP1qK" class="ResourceFaq__Question-sc-1fdpayj-3 lljpWT">Legal</label><div class="from-markdown ResourceFaq__Answer-sc-1fdpayj-4 bscXhq"><p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">Our brand resources are the property of Trustpilot A/S and shall be protected in accordance with applicable copyright, trademark and other legislation. Nothing in these Guidelines shall be regarded as transferring ownership in the brand resources to you and all goodwill arising from use of the brand resources belongs to us. You are only granted a non-exclusive license to use the brand resources as specified in these Guidelines and our Terms.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">The brand resources that you are permitted to use are those shown in your Business Account. You should always display, spell and capitalise the brand resources exactly as they are shown in your Business Account and on our <a node="[object Object]" target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://brand.trustpilot.com/">Brand Hub</a>.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">You may not use or register, in whole or in part, our brand resources, including our trademarks, Trustpilot-owned graphic symbols, logos or modifications thereof, as or as part of a company name, trade name, product name, or service name without our prior permission.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">You may not use other variations of our brand resources for any purpose or use our brand resources or any other Trustpilot-owned graphic symbol, logo, or icon in a disparaging manner.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">You also agree not to use our brand resources, including our trademarks, Trustpilot-owned graphic symbols/logos, or icons, in a manner that would imply Trustpilot's endorsement, affiliation, sponsorship, or support of a third party product or service.</p> <p class="Markdown__Paragraph-sc-wk78ky-0 gkcIHl">We may revoke permission to use the brand resources at any time. We expressly reserve our right to withhold approval of any content that we consider to be inconsistent with the Trustpilot brand. Please note that we also have the right to take action against any unauthorised use of our brand or goodwill and that we may terminate any licenses granted under these Guidelines or our Terms resulting from a breach.</p></div></li></ul></div></div><div class="Headers__HeaderSpacing-sc-1erae96-8 Ssxi"><h3 class="Headers__Heading-sc-1erae96-0 Headers__H3-sc-1erae96-4 ewKjTn xzbfY">Get in touch</h3></div><p class="RichText__Paragraph-sc-lgc1a-2 ggfcvO">If you have any questions relating to these Guidelines, or how to use our brand resources in general, please feel free to get in touch. You can do so by using our <a target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://legal.trustpilot.com/contact">Contact form</a>. We’re more than happy to help.</p><div class="Headers__HeaderSpacing-sc-1erae96-8 Ssxi"><h3 class="Headers__Heading-sc-1erae96-0 Headers__H3-sc-1erae96-4 ewKjTn xzbfY">Interpretation and updates</h3></div><p class="RichText__Paragraph-sc-lgc1a-2 ggfcvO">We have the final say with regard to the interpretation and application of these Guidelines, and we can update them at any time. If you’d like more detailed information about how we work, you’re welcome to visit our <a target="_blank" class="Links__StyledLink-sc-nzv42-0 gfqgas Links__Link-sc-nzv42-1 hIgtjk" href="https://support.trustpilot.com/hc/en-us">Help Center</a>.</p></div></div><div class="ScrollToTop__ScrollOutline-sc-1edy1ag-0 eyBlhB"><div class="Buttons__BaseButton-sc-169h683-0 Buttons__Button-sc-169h683-1 hdLlwM hejpap">Back to top</div></div></div></div></div></div></main><div class="bot-bait_botBait__a85IC"><a href="/end-of-the-line" rel="nofollow" target="_self" class="link_internal__7XN06 typography_typography__QgicV typography_weight-inherit__iX6Fc typography_fontstyle-inherit__ly_HV link_notUnderlined__szqki link_blue__XBqGa">are you human?</a></div><footer class="footer_footer__jnpI4 footer_responsive__Qq8_T" role="contentinfo"><div class="footer_footerWrapper__X9Zn7"><div class="footer_logoContainer__aN5OP"><img class="footer_logo__lD_fJ" alt="Trustpilot reviews" 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Whenever you use or display our Brand, you agree to do so in line with these Guidelines, our ","nodeType":"text"},{"data":{"uri":"/for-businesses/terms-of-use-and-sale-for-businesses"},"content":[{"data":{},"marks":[],"value":"Terms of Use and Sale for Businesses","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" (","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"“Terms”","nodeType":"text"},{"data":{},"marks":[],"value":") and the style guidelines on our ","nodeType":"text"},{"data":{"uri":"https://brand.trustpilot.com/"},"content":[{"data":{},"marks":[],"value":"Brand Hub","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"4cTyr149KcHQjZ3W3D9Ex3","type":"Entry","createdAt":"2023-04-27T11:14:35.045Z","updatedAt":"2023-08-29T15:16:24.121Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceFaq"}},"locale":"en-GB"},"fields":{"title":"Legal Brand Guidelines - version 2.0 - February 2023 - FAQ","content":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"1j0P7ZYG25WURgiW1e7Qrk","type":"Entry","createdAt":"2023-04-27T11:14:26.970Z","updatedAt":"2023-10-16T21:11:04.083Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"en-GB"},"fields":{"title":"Our Brand (February 2023)","question":"Our Brand","answer":"What do we mean by our __brand__? \n\n#### \n\n__*Name and logos*__\n\nOur name and logos are among the most recognizable and used parts of our brand. We and our customers use them globally, every day to build credibility and trust and consumers rely on them to help them make better decisions.\n\nOur primary logo is unique and bespoke. It is displayed on all pages of the Trustpilot websites, in our reviews and ratings and by our customers. You can find a list of Trustpilot’s logos in your [Business Account](https://businessapp.b2b.trustpilot.com/marketing/assets/category/logo/).\n\n#### \n\n__*TrustScore and Star Rating*__\n\nThe TrustScore is an overall measurement of reviewer rating based on all the service and location reviews a business receives on Trustpilot:\n\n#### \n\n![TrustScore - Verified Company](//images.ctfassets.net/b7g9mrbfayuu/4bvye93whwHq0L6cddZE5r/547b375df3c04adf9356a64a41fea555/TrustScore_screenshot.png)\n\n*TrustScore as it appears on a Trustpilot profile page*\n\n#### \n\nAfter it’s calculated, the TrustScore is visualized into a star rating from 1 to 5 stars, including half stars (__“Star Rating”__):\n\n#### \n\n![TrustScore - Star rating](//images.ctfassets.net/b7g9mrbfayuu/6GE4ZlvAgTAc687YMAy3Af/613d9372f921db92a89aafb5f1eacf7e/Star_Rating_screenshot.png)\n\n*Star Rating as it appears on a Trustpilot profile page*\n\n#### \n\nThe TrustScore and Star Rating are central to our brand, allowing businesses to build trust with new customers and keep existing customers coming back for more. You can find out more about the TrustScore and Star Ratings by visiting our [Help Center](https://support.trustpilot.com/hc/en-us/articles/201748946-TrustScore-and-star-rating-explained).\n\n#### \n\n__*TrustBox widgets*__\n\nTrustBox widgets allow you to display reviews and other Trustpilot content. They add a dash of familiarity to your website, app or marketing content by showing your most recent reviews, your TrustScore, and/or your Star Rating. TrustBox widgets are available to all businesses who have a Trustpilot Business Account whether free or paying, although the range of widgets you have access to depends on your Trustpilot plan. You can browse the full range of TrustBox widgets by visiting our [Help Center](https://support.trustpilot.com/hc/en-us/articles/360019826379-TrustBox-Overview).\n\n#### \n\n__*High resolution marketing assets*__\n\nTrustpilot’s marketing assets are official and ready-made graphics, logos, and templates. Depending on your Trustpilot plan, you can download and use our marketing assets to showcase your business’ reviews, TrustScore, or Star Rating across all your communication and marketing channels, in both print and digital formats."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"rx8UzxfsBYWcAekYDMCfg","type":"Entry","createdAt":"2023-04-27T11:14:27.551Z","updatedAt":"2023-10-16T21:12:12.621Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"en-GB"},"fields":{"title":"What can I use? (February 2023)","question":"What can I use?","answer":"__*I'm on a free or paid Trustpilot plan*__\n\nIf you’re on one of our [free or paid plans](https://business.trustpilot.com/pricing), you can use the resources available in your Trustpilot Business Account. You can access your Business Account by visiting [b2b.trustpilot.com](https://businessapp.b2b.trustpilot.com/dashboard). \n\nThe resources you’re able to use will depend on your Trustpilot plan. If you’re not sure what you’re allowed to use, visit the “Showcase” section of your Business Account:\n\n# \n\n![B2B app ](//images.ctfassets.net/b7g9mrbfayuu/7oCiMMAw4vuseFAxXyv86T/a3a661cf5db1f9f3be7dbd6e115c3236/B2B_screenshot.PNG)\n\n# \n\nSome resources, such as TrustBox widgets that display reviews, are only available on paid Trustpilot plans. \n\nSpecial rules apply when using Trustpilot content in advertising. See __Advertising__ below for more information.\n\n#\n\n__*I’m not on a Trustpilot plan*__\n\nBusinesses who aren’t on a Trustpilot plan aren’t allowed to display their TrustScore or Star Rating on their websites or in their marketing. They also won’t have access to our TrustBox widgets or our other marketing assets. \n\nThe good news is that signing up to Trustpilot couldn’t be easier, and our basic services are free to all businesses. [Create a free account today](https://business.trustpilot.com/signup?cta=free-signup_plans).\n\n#\n\n__*Press and Media*__\n\nPress and Media can use our name, logos and symbols by following these Guidelines and the guidance in our [Brand Hub](https://brand.trustpilot.com/). For Press or Media related queries, please contact [press@trustpilot.com](mailto:press@trustpilot.com). \n\n#\n\n__*Trustpilot Partners*__\n\nIf you’re a Trustpilot Partner, you can use our brand in accordance with your Partnership Agreement and these Guidelines. If you’re not sure what you’re allowed to use under your Partnership Agreement, feel free to reach out to your contact at Trustpilot. We’re always happy to help."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5speHb3i93QoNNNd97CzvA","type":"Entry","createdAt":"2023-04-27T11:14:25.421Z","updatedAt":"2023-08-29T15:19:15.936Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"en-GB"},"fields":{"title":"Dos and Don'ts (February 2023)","question":"Dos and Don'ts","answer":"![Dos and Don'ts](//images.ctfassets.net/b7g9mrbfayuu/6AKfn92QFCixGMAeud0jka/efb2e5837c2b91f61c05c4614e8f437b/dos_and_don-ts_chart.png)"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"mt1WK7I8HQSRfxFrdc7gI","type":"Entry","createdAt":"2023-04-27T11:14:25.941Z","updatedAt":"2023-04-27T11:55:51.556Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"en-GB"},"fields":{"title":"Using our brand in advertsing (February 2023)","question":"Using our brand in advertising","answer":"We want you to be able to show off your glowing Trustpilot reviews, TrustScore and Star Rating in your advertising. All we ask is that you follow these Guidelines when doing so.\n\n__*What’s the difference between “marketing” and “advertising”?*__\n\nWhen we refer to “marketing”, we mean any public messaging that promotes your business through non-paid channels. Examples of marketing might include organic social media content and point-of-sale promotional materials. Depending on your Trustpilot plan, you can use the “marketing assets” and “social sharing” resources in your Trustpilot Business Account to showcase Trustpilot content in your marketing.\n\nBy “advertising”, we mean paid, public messaging and campaigns relating to your business. Examples of advertising might include paid digital, billboard, radio, and television campaigns. __Only customers on one of our paid plans can use Trustpilot content (including reviews) in their advertising__. \n\n#### \n\n__*Do I need approval for my advert?*__\n\nWe require approval for certain kinds of advertising. Please submit a request for approval (__“Ad Request”__) if your advert relates to:\n\n- Television;\n- Radio; or digital audio; or\n- Any “out of home” advertising, including print advertising, billboards, buses and posters.\n\nAs long as you stick to these Guidelines, you don’t need our approval for other types of advertising. \n\n#### \n\n__*I need to make an Ad Request. What’s the process?*__\n\nYou can make an Ad Request by emailing your Customer Success Manager (__“CSM”__) with the name of your business/domain and a short description of your ad creative. We’ll then carry out an internal compliance check and your CSM will get back to you within __5 working days__ of your Ad Request being submitted.\n\n#### \n\n__*I’d like to feature Trustpilot in my Google Ads, how can I get approval to do this?*__\n\nYou can ask for permission to feature Trustpilot in your Google Ads by emailing your CSM, who will submit an internal request on your behalf. \n\n#### \n\n__*Can I use reviews in my advertising?*__\n\nThough reviews belong to our reviewers, we have a license to display those reviews on Trustpilot and make them available to businesses who use our platform.\n\nProvided that you’re on a paid Trustpilot plan, you can use Trustpilot reviews in your advertising. When using Trustpilot reviews, please make sure that you:\n\n- Don’t use quotes from reviews out of context.\n- Make it clear that the reviews come from Trustpilot. All Trustpilot reviews must be accompanied by our name and logo.\n- Display the date of the review and the review’s Star Rating beside the review quote.\n\nWe recommend asking reviewers for their permission before using their reviews in any advertising."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"lAFaP8OIBIHOy0WD5DPg2","type":"Entry","createdAt":"2023-04-27T11:14:26.524Z","updatedAt":"2023-04-27T11:55:52.067Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"en-GB"},"fields":{"title":"Ranking claims (February 2023)","question":"Ranking claims","answer":"When you make a ranking claim, it must be easily verifiable on the Trustpilot website and explicitly refer to your current position, category, and number of reviews. For example:\n\n- “Ranked #1 in [category name] based on [xxx] reviews on Trustpilot”\n- “Ranked #1 in [category name] among businesses with more than [xxx] reviews on Trustpilot” \n- “Among the top rated businesses in [category name] based on [xxx] reviews on Trustpilot” (if the business features in the “Best companies in this category”)\n- “Among the top-rated businesses in [category name] on Trustpilot” \n- \"One of the highest-rated [category name] companies on Trustpilot\"\n\nIf possible, the ranking claim should be accompanied by a date stamp or a link to the relevant category page so that consumers can easily verify that the content of the claim is accurate. \n\nBusinesses can’t refer to a specific market or country in their ranking claims, as consumers aren't able to verify this information on the Trustpilot website."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"1f7b1COGmk5sSeN93Nn3hp","type":"Entry","createdAt":"2023-04-27T11:14:28.203Z","updatedAt":"2023-04-27T11:55:53.394Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"en-GB"},"fields":{"title":"Misuse (February 2023)","question":"Misuse","answer":"It’s very important to us that you don’t misuse our brand. Examples of misuse include using:\n\n- an incorrect TrustScore or Star Rating; \n- content which is not up to date;\n- a static image of your TrustScore or Star Rating on your website;\n- your TrustScore or individual review Star Rating in any way that might be misleading as to your overall TrustScore. For example, displaying individual review Star Ratings in a way that suggests it is representative of the overall Star Rating for your business, or displaying the TrustScore for one of your domains on another domain; or \n- a TrustBox widget which is not included in your Trustpilot plan, or an unofficial third-party application used to display Trustpilot content. \n\n#### \n\nThis is __not__ an exhaustive list. If we discover misuse, we’ll take action to correct it. This is set out further in our [Action We Take Policy](https://legal.trustpilot.com/for-everyone/action-we-take). "}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7Mu7cKfTIYaaByxAbOP1qK","type":"Entry","createdAt":"2023-04-27T11:14:28.705Z","updatedAt":"2023-10-16T21:03:50.444Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"en-GB"},"fields":{"title":"Legal (February 2023)","question":"Legal","answer":"Our brand resources are the property of Trustpilot A/S and shall be protected in accordance with applicable copyright, trademark and other legislation. Nothing in these Guidelines shall be regarded as transferring ownership in the brand resources to you and all goodwill arising from use of the brand resources belongs to us. You are only granted a non-exclusive license to use the brand resources as specified in these Guidelines and our Terms.\n\nThe brand resources that you are permitted to use are those shown in your Business Account. You should always display, spell and capitalise the brand resources exactly as they are shown in your Business Account and on our [Brand Hub](https://brand.trustpilot.com/).\n\nYou may not use or register, in whole or in part, our brand resources, including our trademarks, Trustpilot-owned graphic symbols, logos or modifications thereof, as or as part of a company name, trade name, product name, or service name without our prior permission.\n\nYou may not use other variations of our brand resources for any purpose or use our brand resources or any other Trustpilot-owned graphic symbol, logo, or icon in a disparaging manner.\n\nYou also agree not to use our brand resources, including our trademarks, Trustpilot-owned graphic symbols/logos, or icons, in a manner that would imply Trustpilot's endorsement, affiliation, sponsorship, or support of a third party product or service.\n\nWe may revoke permission to use the brand resources at any time. We expressly reserve our right to withhold approval of any content that we consider to be inconsistent with the Trustpilot brand. Please note that we also have the right to take action against any unauthorised use of our brand or goodwill and that we may terminate any licenses granted under these Guidelines or our Terms resulting from a breach."}}]}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Get in touch","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you have any questions relating to these Guidelines, or how to use our brand resources in general, please feel free to get in touch. You can do so by using our ","nodeType":"text"},{"data":{"uri":"https://legal.trustpilot.com/contact"},"content":[{"data":{},"marks":[],"value":"Contact form","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". We’re more than happy to help.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Interpretation and updates","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We have the final say with regard to the interpretation and application of these Guidelines, and we can update them at any time. If you’d like more detailed information about how we work, you’re welcome to visit our ","nodeType":"text"},{"data":{"uri":"https://support.trustpilot.com/hc/en-us"},"content":[{"data":{},"marks":[],"value":"Help Center","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5GLp2X2uTwspMrQmPrnXPH","type":"Entry","createdAt":"2023-04-27T11:14:57.873Z","updatedAt":"2023-04-27T11:56:22.198Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"legalEntry"}},"locale":"en-GB"},"title":"Legal Brand Guidelines - version 1.0 - March 2022","date":"2022-03-17","content_temp":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"(version 1.0, March 2022)","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Introduction","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Our Brand is one of our most important assets.","nodeType":"text"},{"data":{},"marks":[],"value":" We love it when businesses use our Brand in the right way to show the world that they truly care about their customers. If our Brand is misused or displayed in a way that is misleading, this undermines the integrity of online reviews and content and consumer and business confidence in Trustpilot as a Universal Symbol of Trust. That’s why it’s important you follow these Guidelines if you have permission to use our Brand. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Whenever you use or display our Brand, you agree to do so in line with these Guidelines, our ","nodeType":"text"},{"data":{"uri":"/for-businesses/terms-of-use-and-sale-for-businesses"},"content":[{"data":{},"marks":[],"value":"Terms of Use and Sale for Businesses","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" (","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"“Terms”","nodeType":"text"},{"data":{},"marks":[],"value":") and the style guidelines on our ","nodeType":"text"},{"data":{"uri":"https://brand.trustpilot.com/d/X32pbFgRan3R"},"content":[{"data":{},"marks":[],"value":"Brand Hub","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"39ZGMYYyzduQcdP58V6C5y","type":"Entry","createdAt":"2023-04-27T11:14:57.379Z","updatedAt":"2023-04-27T11:56:21.744Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceFaq"}},"locale":"en-GB"},"fields":{"title":"Legal Brand Guidelines - version 1.0 - March 2022 - FAQ","content":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7tflfmE64sXZ5DqkecPBwP","type":"Entry","createdAt":"2023-04-27T11:13:30.750Z","updatedAt":"2023-04-27T11:54:55.508Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"en-GB"},"fields":{"title":"Our Brand (March 2022)","question":"Our Brand ","answer":"What do we mean by our __Brand__? \n\n#### \n\n__Name, logos and symbols__\n\nOur name, logos and symbols are among the most recognizable and used parts of our Brand. We and our customers use them globally, every day to build credibility and trust and consumers rely on them to help them make better decisions.\n\nOur primary logo is unique and bespoke. It is displayed on all pages of the Trustpilot websites, in our reviews and ratings and on the websites of our customers. You can find a list of Trustpilot’s logos and symbols, including our secondary logos, by visiting our [Brand Hub](https://brand.trustpilot.com/d/X32pbFgRan3R).\n\n#### \n\n__The TrustScore and Star Rating__\n\nThe TrustScore is an overall measurement of reviewer rating based on all the service and location reviews a business receives on Trustpilot:\n\n#### \n\n![TrustScore - Verified Company](//images.ctfassets.net/b7g9mrbfayuu/4bvye93whwHq0L6cddZE5r/547b375df3c04adf9356a64a41fea555/TrustScore_screenshot.png)\n\n#### \n\nAfter it’s calculated, the TrustScore is visualized into a star rating from 1 to 5 stars, including half stars (__“Star Rating”__):\n\n#### \n\n![TrustScore - Star rating](//images.ctfassets.net/b7g9mrbfayuu/6GE4ZlvAgTAc687YMAy3Af/613d9372f921db92a89aafb5f1eacf7e/Star_Rating_screenshot.png)\n\n#### \n\nThe TrustScore and Star Rating are central to our Brand, allowing businesses to build trust with new customers and keep existing customers coming back for more. You can find out more about the TrustScore and Star Ratings by visiting our [Support Center](https://support.trustpilot.com/hc/en-us/articles/201748946-TrustScore-and-star-rating-explained).\n\n#### \n\n__TrustBox widgets__\n\nTrustBox widgets allow you to display reviews and other Trustpilot content. They add a dash of familiarity to your website, app or marketing content by showing your most recent reviews, your TrustScore, and/or your Star Rating. TrustBox widgets are available to all businesses who have a Trustpilot Business Account whether free or paying, although the range of widgets you have access to depends on your Trustpilot plan. You can browse the full range of TrustBox widgets by visiting our [Support Center](https://support.trustpilot.com/hc/en-us/articles/360019826379-TrustBox-Overview).\n\n#### \n\n__Other marketing assets__\n\nTrustpilot’s marketing assets are official and ready-made graphics, logos, and templates. Depending on your Trustpilot plan, you can download and use our marketing assets to showcase your business’ reviews, TrustScore, or Star Rating across all your communication and marketing channels, in both print and digital formats."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"41YGOmOsL7Uj5Xnpinmb1j","type":"Entry","createdAt":"2023-04-27T11:13:31.297Z","updatedAt":"2023-04-27T11:54:55.981Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"en-GB"},"fields":{"title":"What can I use? (March 2022)","question":"What can I use?","answer":"If you’re on one of our [free or paid plans](https://business.trustpilot.com/plans), you can use the Brand assets available in your Trustpilot Business Account. You can access your Business Account by visiting [b2b.trustpilot.com](https://businessapp.b2b.trustpilot.com/dashboard). \n\nThe Brand assets you’re able to use will depend on your Trustpilot plan. If you’re not sure which Brand assets you’re allowed to use, visit the “Showcase” section of your Business Account:\n\n# \n\n![B2B app ](//images.ctfassets.net/b7g9mrbfayuu/7oCiMMAw4vuseFAxXyv86T/a3a661cf5db1f9f3be7dbd6e115c3236/B2B_screenshot.PNG)\n\n# \n\n__Dos and Don’ts?__\n\nAs long as you have a Trustpilot Business Account, you can use the pre-approved Brand assets available in your Business Account without our prior permission. However, there are certain dos and don’ts that apply when using our Brand assets - whether on your website or in your marketing materials:\n\n#### \n\n- __Do__ follow the style guidance on our [Brand Hub](https://brand.trustpilot.com/d/X32pbFgRan3R) when using any of our Brand assets.\n\n- __Do__ use the TrustBox widgets available in your Business Account to show off your reviews, TrustScore and Star Rating.\n\n- __Do__ use the pre-approved marketing assets available in your Business Account to showcase your reviews, TrustScore and Star Rating in your online and offline marketing. You don’t need our prior permission to do this as long as you follow the guidance on our [Brand Hub](https://brand.trustpilot.com/d/X32pbFgRan3R) and these Guidelines. \n\n- __Do__ link back to your Trustpilot profile page when using our Brand assets on your website.\n\n- __Do__ share reviews, TrustScore and Star Rating on social media via any of the methods listed in our [Support Center](https://support.trustpilot.com/hc/en-us/articles/360001003548-Share-and-showcase-reviews) (as long as this is covered by your plan).\n\n- __Do__ include a date stamp when showcasing your reviews, TrustScore and Star Rating, outside of Trustbox widgets, in both online and offline marketing.\n\n- __Do__ display, spell and capitalise the names of our Brand assets exactly as they are shown in your Business Account and our [Brand Hub](https://brand.trustpilot.com/d/X32pbFgRan3R). We’re “Trustpilot”. Not “TrustPilot” or “Trust Pilot”.\n\n- __Do__ be sure to get permission from the reviewer to use their username/location - or otherwise anonymise them - when you’re quoting one of your customers in __advertising__ (see below). You don’t need to do this when using the pre-approved Brand assets available in your Business Account.\n\n- __Do__ include your TrustScore and Star Rating when showcasing your reviews.\n\n#### \n\n---\n\n#### \n\n- __Don’t__ display Trustpilot reviews on your website outside of the official TrustBox widgets available in your Business Account. This includes using “homemade” widgets, unofficial Trustpilot widgets or simply copying Trustpilot reviews to your website. Note that specific rules apply if you’re an [API customer](https://support.trustpilot.com/hc/en-us/articles/202319278-Trustpilot-APIs-Service-Review-Integration-Guidelines).\n\n- __Don’t__ mislead consumers into believing that the TrustScore, Star Rating or reviews meant for another domain relate to your own domain. \n\n- __Don’t__ use our Brand assets for marketing that goes beyond the pre-approved assets in your Business Account without our prior permission.\n\n- __Don’t__ alter, amend or make changes to our Brand assets, such as our name, logos and symbols.\n\n- __Don’t__ use our Brand assets in a way that suggests we authorise, endorse or recommend your business or a third party product or service.\n\n- __Don’t__ use our name as part of your business’ name (including brand and product names), even if it’s a close misspelling. This will confuse and mislead consumers and infringe our registered trademarks.\n\n- __Don’t__ compare your TrustScore, Star Rating, Star Label (i.e. Excellent, Great, Good, Poor or Bad) or Category Ranking to those of other businesses. \n\n#### \n\nPlease reach out to us if you’re not sure you’re allowed to use our Brand assets (see __Get in touch__). We’re always happy to help. \n\nSpecial rules apply when using our Brand assets in advertising. See __Advertising__ for more information."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5QWGbBwCpBLW5kV0tFgU5q","type":"Entry","createdAt":"2023-04-27T11:13:31.830Z","updatedAt":"2023-04-27T11:54:56.432Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"en-GB"},"fields":{"title":"Advertising (March 2022)","question":"Advertising","answer":"__What do we mean by advertising?__\n\nAdvertising can be a key part of your business’ marketing strategy. We want you to be able to show off your glowing Trustpilot reviews, TrustScore and Star Rating in your ads - all we ask is that you follow these Guidelines when preparing your ad creative.\n\nWhen we refer to advertising, we mean paid, public messaging and campaigns relating to your business. That excludes your business’ sales material or the content posted through your business’ social media channels.\n\nIn addition to the Dos and Don’ts above, there are a few extra rules we ask businesses to stick to when using our Brand assets in advertising.\n\n#### \n\n__Do I need approval for my ad creative?__\n\nWe require approval in advance for certain kinds of advertising. Please submit a request for approval (__“Ad Request”__) if your ad creative relates to:\n\n- Television;\n- Radio; or\n- Any “out of home” advertising, including billboards, buses and posters.\n\n#### \n\nProvided that you stick to these Guidelines, you don’t need our approval in advance for other types of advertising. \n\n#### \n\n__I need to make an Ad Request. Who do I contact and what’s the process?__\n\nYou can make an Ad Request by emailing your Customer Success Manager (__“CSM”__) with the name of your business/domain and a short description of your ad creative. We will then carry out an internal compliance check and your CSM will get back to you within __5 working days__ of your Ad Request being submitted.\n\n#### \n\n__I’d like to feature Trustpilot in my Google Ads, how can I get approval to do this?__\n\nYou can ask for permission to feature Trustpilot in your Google Ads by emailing your CSM, who will submit an internal request on your behalf. \n\n#### \n\n__Can I use review content in my advertising?__\n\nReviews belong to our reviewers. Trustpilot and the businesses featured on our platform do not own reviews. When a reviewer creates an account on Trustpilot and agrees to our [Terms and Conditions](https://legal.trustpilot.com/for-reviewers/end-user-terms-and-conditions), they grant Trustpilot a license to display their reviews on the Trustpilot platform and make those reviews available to third parties.\n\nYou have three options if you want to feature Trustpilot reviews in your advertising: \n\n__1.__ use the pre-approved marketing assets available to you in your Business Account; \n__2.__ obtain permission from Trustpilot via an Ad Request; or \n__3.__ obtain permission from reviewers directly. \n\n#### \n\n__Why do we need to add a date stamp? It shortens the longevity of our ad.__\n\nWithout the date stamp, ads run the risk of being inaccurate if the Star Rating and/or Category Ranking were to change. This is important to avoid misleading consumers about your Star Rating, especially in static media like ads and print media."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"51TFTgNIl2vdLhFThra6BA","type":"Entry","createdAt":"2023-04-27T11:13:32.274Z","updatedAt":"2023-04-27T11:54:56.905Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"en-GB"},"fields":{"title":"I don’t have a Business Account. What am I allowed to use? (March 2022)","question":"I don’t have a Business Account. What am I allowed to use?","answer":"Businesses who don’t have a Business Account aren’t allowed to display Brand assets such as TrustScore or Star Rating on their websites or in their marketing. They also won’t have access to our library of TrustBox widgets or our pre-approved marketing assets. The good news is that signing up to Trustpilot couldn’t be easier, and our basic services are free to all business users. [Create a free account today](https://business.trustpilot.com/signup?cta=free-signup_plans).\n\nIf you don’t have a Business Account, you are still welcome to use our name, logos and symbols:\n\n- to link to Trustpilot content; \n- in a non-commercial, descriptive way. For example, “We are rated on Trustpilot” or in an informational context; or\n- in an editorial context, for example, as part of a news article,\n\nas long as you stick to these Guidelines and our [Brand Hub](https://brand.trustpilot.com/d/X32pbFgRan3R).\n\nIf you’re unsure whether you have permission to use our name, logos and symbols, please do get in touch. Our team will keep you right on what you can and can’t do with our Brand. See __Get in touch__ for further details."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5FBAiLx5Vj9usvdvcA2xX5","type":"Entry","createdAt":"2023-04-27T11:13:32.832Z","updatedAt":"2023-04-27T11:54:57.448Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"en-GB"},"fields":{"title":"Misuse (March 2022)","question":"Misuse","answer":"When using our Brand it’s very important to us that you do not misuse it. Examples of misuse include using:\n\n- an incorrect TrustScore or Star Rating; \n- content which is not up to date;\n- a review without having obtained consent from the reviewer (or anonymised the reviewer’s user name);\n- a static image of your TrustScore or Star Rating on your website;\n- your TrustScore or individual review Star Rating in any way that might be misleading as to your overall TrustScore, for example, displaying individual review Star Ratings in a way that suggests it is representative of the overall TrustScore for your business, or displaying the TrustScore for one of your domains on another domain; or \n- a TrustBox widget which is not included in your Trustpilot plan, or an unofficial third party application used to display Trustpilot content. \n\n#### \n\nThis is __not__ an exhaustive list. If we discover misuse, we’ll take action to correct it. This is set out further in our [Action We Take Policy](https://legal.trustpilot.com/for-everyone/action-we-take). "}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5JgwrZ75K8wntdq4bpGvAk","type":"Entry","createdAt":"2023-04-27T11:13:33.244Z","updatedAt":"2023-04-27T11:54:57.981Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"componentQuestionAnswer"}},"locale":"en-GB"},"fields":{"title":"Legal (March 2022)","question":"Legal","answer":"The Brand assets are the property of Trustpilot A/S and shall be protected in accordance with applicable copyright, trademark and other legislation. Nothing in these Guidelines shall be regarded as transferring ownership in the Brand assets to you and all goodwill arising from use of the Brand assets belongs to us. You are only granted a non-exclusive license to use the Brand assets as specified in these Guidelines and our Terms.\n\nThe Brand assets that you are permitted to use are those shown in your Business Account. You should always display, spell and capitalise the Brand assets exactly as they are shown in your Business Account and on our [Brand Hub](https://brand.trustpilot.com/d/X32pbFgRan3R).\n\nYou may not use or register, in whole or in part, our Brand assets, including our trademarks, Trustpilot-owned graphic symbols, logos or modifications thereof, as or as part of a company name, trade name, product name, or service name without our prior permission.\n\nYou may not use other variations of our Brand assets for any purpose or use our Brand assets or any other Trustpilot-owned graphic symbol, logo, or icon in a disparaging manner.\n\nYou also agree not to use our Brand assets, including our trademarks, Trustpilot-owned graphic symbols/logos, or icons, in a manner that would imply Trustpilot's endorsement, affiliation, sponsorship, or support of a third party product or service.\n\nWe may revoke permission to use the Brand assets at any time. We expressly reserve our right to withhold approval of any content that we consider to be inconsistent with the Trustpilot Brand. Please note that we also have the right to take action against any unauthorised use of our Brand or goodwill and that we may terminate any licenses granted under these Guidelines or our Terms resulting from a breach."}}]}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Get in touch","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you have any questions relating to these Guidelines, or how to use our Brand assets in general, please feel free to get in touch. You can do so by using our ","nodeType":"text"},{"data":{"uri":"/contact"},"content":[{"data":{},"marks":[],"value":"Contact form","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". 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