How customer marketing supports community frameworks

<!DOCTYPE html> <html lang="en"> <head> <link rel="dns-prefetch" href="https://sync.outbrain.com"> <link rel="dns-prefetch" href="https://ups.analytics.yahoo.com"> <link rel="dns-prefetch" href="https://ib.adnxs.com"> <link rel="dns-prefetch" href="https://www.google-analytics.com"> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <link rel="dns-prefetch" href="https://cdn.logrocket.io"> <link rel="preload" as="style" rel="stylesheet" type="text/css" href="https://www.customermarketingalliance.com/assets/built/screen.css?v=caee7a17c3" /> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>How customer marketing supports community frameworks</title> <meta name="HandheldFriendly" content="True" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <link rel="stylesheet" type="text/css" href="https://www.customermarketingalliance.com/assets/built/screen.css?v=caee7a17c3" /> <meta name="author" content="Eve Chatfield"> <script src="https://cdn.lr-ingest.io/LogRocket.min.js" crossorigin="anonymous"></script> <script> window.LogRocket && window.LogRocket.init('acara/sequel-main'); window.inArticleAdList; window.inArticleAdListDisabled; window.topNav; window.showGetCertCta; window.isTOCenabled; //window.userIdSegment = localStorage.getItem("user_id"); </script> <script> var ghosthunter_key = 'b1d2e55946ba49e939e2eba782'; window.isHiddenUpgradeVisible = false; </script> <script type="text/javascript"> function getParameterByName(name, url) { if (!url) url = window.location.href; name = name.replace(/[\[\]]/g, "\\$&"); var regex = new RegExp("[?&]" + name + "(=([^&#]*)|&|#|$)"), results = regex.exec(url); if (!results) return null; if (!results[2]) return ''; return decodeURIComponent(results[2].replace(/\+/g, " ")); } var action = getParameterByName('action'); if (action == 'signin') { window.location = '/account'; } if (window.location && window.location.search && window.location.search.includes('stripe=success')) { window.location = '/activate'; } </script> <script> var checkUserId = function({ payload, next, integrations }) { var user_id = payload.obj.userId; if(user_id && (user_id.length === 8 || user_id.length !== 36)) { console.log('teacahble user_id still set, clearing'); window.localStorage.removeItem('apc_user_id'); analytics.reset(); analytics.user().anonymousId(payload.obj.anonymousId); delete payload.obj.userId; delete payload.obj.traits; console.log('payload after clearing', payload.obj); } next(payload); }; !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware"];analytics.factory=function(e){return function(){var t=Array.prototype.slice.call(arguments);t.unshift(e);analytics.push(t);return analytics}};for(var e=0;e<analytics.methods.length;e++){var key=analytics.methods[e];analytics[key]=analytics.factory(key)}analytics.load=function(key,e){var t=document.createElement("script");t.type="text/javascript";t.async=!0;t.src="https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(t,n);analytics._loadOptions=e};analytics._writeKey="CIR3hEMnyOW1gfECfSJW7HMjO8tsavDU";analytics.SNIPPET_VERSION="4.13.2"; const tags = []; const authors = []; let primary_tag; let primary_author; primary_author = "Eve Chatfield"; primary_tag = "Affiliates and referrals"; authors.push("Eve Chatfield") tags.push("Affiliates and referrals") tags.push("Customer advocacy") tags.push("Articles") tags.push("Customer marketing") tags.push("Voice of customer") analytics.addSourceMiddleware(checkUserId); analytics.load('CIR3hEMnyOW1gfECfSJW7HMjO8tsavDU', { user: { persist: true, cookie: { key: 'ajs_alliance_user_id' }, localStorage: { key: 'ajs_alliance_user_traits' } } }); analytics.page({ properties: { primary_tag: primary_tag, primary_author: primary_author, authors: authors, tags: tags, community: 'CMA' } }); }}(); </script> <meta name="description" content="Community frameworks are mutually beneficial. Working toward the customer's individual goals in turn gets you closer to your business goals."> <link rel="icon" href="https://www.customermarketingalliance.com/content/images/size/w256h256/2024/07/android-chrome-192x192--1--1.png" type="image/png"> <link rel="canonical" href="https://www.customermarketingalliance.com/how-customer-marketing-supports-your-business-community-framework/"> <meta name="referrer" content="no-referrer-when-downgrade"> <meta property="og:site_name" content="Customer Marketing Alliance"> <meta property="og:type" content="article"> <meta property="og:title" content="How customer marketing supports community frameworks"> <meta property="og:description" content="With community frameworks, the relationship between you and your customer community is mutually beneficial, as these frameworks work toward your customer's individual goals, which, in turn, gets you closer to your business goals."> <meta property="og:url" content="https://www.customermarketingalliance.com/how-customer-marketing-supports-your-business-community-framework/"> <meta property="og:image" content="https://www.customermarketingalliance.com/content/images/size/w1200/2022/08/william-white-TZCppMjaOHU-unsplash--1-.jpg"> <meta property="article:published_time" content="2022-08-23T15:04:21.000Z"> <meta property="article:modified_time" content="2022-08-23T15:04:21.000Z"> <meta property="article:tag" content="Affiliates and referrals"> <meta property="article:tag" content="Customer advocacy"> <meta property="article:tag" content="Articles"> <meta property="article:tag" content="Customer marketing"> <meta property="article:tag" content="Voice of customer"> <meta property="article:publisher" content="https://www.facebook.com/Customer-Marketing-Alliance-103756202307955"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="How customer marketing supports community frameworks"> <meta name="twitter:description" content="With community frameworks, the relationship between you and your customer community is mutually beneficial, as these frameworks work toward your customer's individual goals, which, in turn, gets you closer to your business goals."> <meta name="twitter:url" content="https://www.customermarketingalliance.com/how-customer-marketing-supports-your-business-community-framework/"> <meta name="twitter:image" content="https://www.customermarketingalliance.com/content/images/size/w1200/2022/08/william-white-TZCppMjaOHU-unsplash--1-.jpg"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Eve Chatfield"> <meta name="twitter:label2" content="Filed under"> <meta name="twitter:data2" content="Affiliates and referrals, Customer advocacy, Articles, Customer marketing, Voice of customer"> <meta name="twitter:site" content="@CustomerMarket2"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="800"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "publisher": { "@type": "Organization", "name": "Customer Marketing Alliance", "url": "https://www.customermarketingalliance.com/", "logo": { "@type": "ImageObject", "url": "https://www.customermarketingalliance.com/content/images/2024/07/CMA-FULL-SECONDARY-LOGO--ON-WHITE---1--1.png" } }, "author": { "@type": "Person", "name": "Eve Chatfield", "image": { "@type": "ImageObject", "url": "https://www.customermarketingalliance.com/content/images/size/w1200/2022/04/c0f1cd5c-fe6e-48fb-8a4e-c1f7d7553cdf.JPG", "width": 1200, "height": 1800 }, "url": "https://www.customermarketingalliance.com/author/eve/", "sameAs": [] }, "headline": "How customer marketing supports community frameworks", "url": "https://www.customermarketingalliance.com/how-customer-marketing-supports-your-business-community-framework/", "datePublished": "2022-08-23T15:04:21.000Z", "dateModified": "2022-08-23T15:04:21.000Z", "image": { "@type": "ImageObject", "url": "https://www.customermarketingalliance.com/content/images/size/w1200/2022/08/william-white-TZCppMjaOHU-unsplash--1-.jpg", "width": 1200, "height": 800 }, "keywords": "Affiliates and referrals, Customer advocacy, Articles, Customer marketing, Voice of customer", "description": "With community frameworks, the relationship between you and your customer community is mutually beneficial, as these frameworks work toward your customer's individual goals, which, in turn, gets you closer to your business goals. ", "mainEntityOfPage": "https://www.customermarketingalliance.com/how-customer-marketing-supports-your-business-community-framework/" } </script> <meta name="generator" content="Ghost 5.109"> <link rel="alternate" type="application/rss+xml" title="Customer Marketing Alliance" href="https://www.customermarketingalliance.com/rss/"> <script defer src="https://cdn.jsdelivr.net/ghost/portal@~2.49/umd/portal.min.js" data-i18n="true" data-ghost="https://www.customermarketingalliance.com/" data-key="173834d117bcd7e27266c4d41e" data-api="https://customer-marketing-alliance.ghost.io/ghost/api/content/" data-locale="en" crossorigin="anonymous"></script><style id="gh-members-styles">.gh-post-upgrade-cta-content, .gh-post-upgrade-cta { display: flex; flex-direction: column; align-items: center; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; text-align: center; width: 100%; color: #ffffff; font-size: 16px; } .gh-post-upgrade-cta-content { border-radius: 8px; padding: 40px 4vw; } .gh-post-upgrade-cta h2 { color: #ffffff; font-size: 28px; letter-spacing: -0.2px; margin: 0; padding: 0; } .gh-post-upgrade-cta p { margin: 20px 0 0; padding: 0; } .gh-post-upgrade-cta small { font-size: 16px; letter-spacing: -0.2px; } .gh-post-upgrade-cta a { color: #ffffff; cursor: pointer; font-weight: 500; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a:hover { color: #ffffff; opacity: 0.8; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a.gh-btn { display: block; background: #ffffff; text-decoration: none; margin: 28px 0 0; padding: 8px 18px; border-radius: 4px; font-size: 16px; font-weight: 600; } .gh-post-upgrade-cta a.gh-btn:hover { opacity: 0.92; }</style><script async src="https://js.stripe.com/v3/"></script> <script defer src="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/sodo-search.min.js" data-key="173834d117bcd7e27266c4d41e" data-styles="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/main.css" data-sodo-search="https://customer-marketing-alliance.ghost.io/" data-locale="en" crossorigin="anonymous"></script> <link href="https://www.customermarketingalliance.com/webmentions/receive/" rel="webmention"> <script defer src="/public/cards.min.js?v=caee7a17c3"></script> <link rel="stylesheet" type="text/css" href="/public/cards.min.css?v=caee7a17c3"> <script defer src="/public/member-attribution.min.js?v=caee7a17c3"></script><style>:root {--ghost-accent-color: #FF4DD8;}</style>  <link rel="stylesheet" type="text/css" href="https://middleware.pmmalliance.com/community.css" />  <script type="text/javascript"> var _iub = _iub || []; _iub.csConfiguration = {"askConsentAtCookiePolicyUpdate":true,"cookiePolicyInOtherWindow":true,"countryDetection":true,"enableFadp":true,"enableLgpd":true,"enableTcf":true,"floatingPreferencesButtonDisplay":"anchored-center-left","floatingPreferencesButtonZIndex":999,"gdprAppliesGlobally":false,"googleAdditionalConsentMode":true,"lang":"en","lgpdAppliesGlobally":false,"perPurposeConsent":true,"siteId":1712381,"tcfPurposes":{"2":"li_only","7":"li_only","8":"li_only","9":"li_only","10":"li_only","11":"li_only"},"cookiePolicyId":24731467,"i18n":{"en":{"banner":{"title":"The Alliance privacy & cookie controls","dynamic":{"body":"We use cookies to give you the best experience on our website. By continuing to browse, you agree to our cookie policy"}}}}, "banner":{ "acceptButtonColor":"#367AFF","acceptButtonDisplay":true,"backgroundColor":"#09100F","brandBackgroundColor":"#09100F","closeButtonRejects":true,"customizeButtonCaptionColor":"#F9F8F5","customizeButtonColor":"#292626","customizeButtonDisplay":true,"explicitWithdrawal":true,"fontSizeBody":"10px","fontSizeCloseButton":"24px","listPurposes":true,"logo":"https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/alliance-website/ALLIANCE%20FULL%20-%20Secondary_small.svg","linksColor":"#F9F8F5","ownerName":"The Alliance","position":"float-bottom-center","prependOnBody":true,"rejectButtonCaptionColor":"#F9F8F5","rejectButtonColor":"#292626","rejectButtonDisplay":true,"showPurposesToggles":true,"showTotalNumberOfProviders":true,"textColor":"#F9F8F5","acceptButtonCaption":"Accept all","rejectButtonCaption":"Reject" }}; </script> <script type="text/javascript" src="https://cs.iubenda.com/autoblocking/1712381.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/stub-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/safe-tcf-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/iubenda_cs.js" charset="UTF-8" async></script>   <script type="text/javascript" id="hs-script-loader" async defer src="//js-eu1.hs-scripts.com/139496063.js"></script>  <script> window.proPlusStripeIdList = [ 'price_1N0nnyAIFQbpuTFVV8HBJfIM', 'price_1N0nnxAIFQbpuTFVA5MeJmVV', 'price_1NizMNAIFQbpuTFVMA2TVo5h', 'price_1NizLyAIFQbpuTFVAOS9WaHd', 'price_1NdF19AIFQbpuTFVxlv8XIJp', 'price_1O9VilAIFQbpuTFVML9tAoVX', 'price_1PkNglAIFQbpuTFV2RYbeu6y', 'price_1NcoH7AIFQbpuTFV9RGTPVZg' ]; </script> <script>!function () {var reb2b = window.reb2b = window.reb2b || [];if (reb2b.invoked) return;reb2b.invoked = true;reb2b.methods = ["identify", "collect"];reb2b.factory = function (method) {return function () {var args = Array.prototype.slice.call(arguments);args.unshift(method);reb2b.push(args);return reb2b;};};for (var i = 0; i < reb2b.methods.length; i++) {var key = reb2b.methods[i];reb2b[key] = reb2b.factory(key);}reb2b.load = function (key) {var script = document.createElement("script");script.type = "text/javascript";script.async = true;script.src = "https://s3-us-west-2.amazonaws.com/b2bjsstore/b/" + key + "/reb2b.js.gz";var first = document.getElementsByTagName("script")[0];first.parentNode.insertBefore(script, first);};reb2b.SNIPPET_VERSION = "1.0.1";reb2b.load("X0NW1GHRMMO4");}();</script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-56ZBHT3');</script>   <script> (function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=["identify","trackConversion"];var c=[].concat(b,["defaultOptOut","optOut","optIn"]);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f<d;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new Promise(function(b,d){a.client._queue[c].push({args:e,resolve:b,reject:d});setTimeout(d,500)})}else{a.client._queue[c].push({args:e})}}};c.forEach(function(b){a.client[b]=d(b)})}})(); </script> <script data-cfasync="false" src="https://client-registry.mutinycdn.com/personalize/client/dc82cf9a1e4605e6.js"></script>   <script src="https://tag.clearbitscripts.com/v1/pk_bebaa9db4ca35af82ab4d629c9fade2b/tags.js"></script>  <meta name="ahrefs-site-verification" content="66aece103bca959c12c16cf5b323db9dc7fa8ca10c21b52e1a86ed9e7c5153ff"> <script>!function(o,i){window.provesrc&&window.console&&console.error&&console.error("ProveSource is included twice in this page."),provesrc=window.provesrc={dq:[],display:function(){this.dq.push(arguments)}},o._provesrcAsyncInit=function(){provesrc.init({apiKey:"eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJhY2NvdW50SWQiOiI1ZWEyZTczNTRjNDQ0ZDQ1NzU0OWRhYWUiLCJpYXQiOjE1ODc3MzQzMjZ9.3BTkc-xMOUGxjeDJV_LuZh_FJ956iGxKa9mZGF4TRMA",v:"0.0.4"})};var r=i.createElement("script");r.type="text/javascript",r.async=!0,r["ch"+"ar"+"set"]="UTF-8",r.src="https://cdn.provesrc.com/provesrc.js";var e=i.getElementsByTagName("script")[0];e.parentNode.insertBefore(r,e)}(window,document);</script> <script> const eventsCalendar = [ { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Events-Calendar/CMA/London%20-%20in-person.jpg', name: 'London', date: '3 December 2025', location: 'EMEA', type: 'Summits', description: 'Join your customer marketing peers in London for an unrivaled content, networking and learning opportunity.', buttonText: 'Find out more', url: 'https://events.customermarketingalliance.com/location/london', }, // Add more as needed ]; </script> <script> var eventsList = [ { 'title': 'Customer Marketing Summit', 'date': 'December 3, 2025', 'location': '<b>London</b>', 'url': 'https://events.customermarketingalliance.com/location/london/' }, ]; </script> <script> window.topNav = [ { name: 'Membership', itemList: [ { name: 'Membership plans', url: '', desc: 'Pick your path', itemList: [ { name: 'Freemium membership', url: '/insider-membership-plan/' }, { name: 'Pro membership', url: '/signup/' }, { name: 'Pro+ membership', url: '/pro-plus-membership/' }, ] }, { name: 'What is included?', desc: 'All you need to succeed', itemList: [ { name: 'Templates & frameworks', url: '/templates-frameworks/' }, { name: 'OnDemand videos', url: '/customer-marketing-ondemand/' }, { name: 'Exclusive content', url: '/tag/exclusive-content/' }, { name: 'Member perks', url: '/members-perks/' }, { name: 'Membership taster pack', url: '/cma-pro-membership-taster-pack/' }, { name: 'Membership release notes', url: '/whats-new-in-the-cma-membership-plans/' } ] }, ] }, { name: 'Certification', itemList: [ { name: 'Customer Marketing Core', desc: 'The A to Z of activating customers', itemList: [ { name: 'Customer Marketing Certified: Core', desc: 'The only accredited customer marketing certification', url: 'https://learn.customermarketingalliance.com/course/customer-marketing-certified-core' }, { name: 'View all courses', url: 'https://learn.customermarketingalliance.com/courses' }, ] }, { name: 'Masters Certified', url: '', desc: 'Get certified in any CM skill', itemList: [ { name: 'Consumer Psychology: Masters', url: 'https://learn.customermarketingalliance.com/course/consumer-psychology-masters' }, { name: 'Customer Advisory Boards: Masters', url: 'https://learn.customermarketingalliance.com/course/customer-advisory-board-masters' }, { name: 'Customer Research: Masters', url: 'https://learn.customermarketingalliance.com/course/customer-research-certified-masters' }, { name: 'Customer Advocacy: Masters', url: 'https://learn.customermarketingalliance.com/course/customer-advocacy-certified-masters' }, { name: 'Narrative Design: Masters', url: 'https://learn.customermarketingalliance.com/course/narrative-design-masters' }, { name: 'Storytelling: Masters', url: 'https://learn.customermarketingalliance.com/course/storytelling-certified-masters' }, ] }, ] }, { name: 'Resources', itemList: [ { name: 'Content hub', desc: 'Customer marketing insights', url: '/signup', itemList: [ { name: 'Articles', url: '/articles/' }, { name: 'eBook and Playbooks', url: '/ebooks-playbooks/' }, { name: 'Podcasts ', url: 'https://alliance.ghost.io/podcasts/?filter=podcast-filter-community-cma' }, { name: 'Reports', url: '/customer-marketing-alliance-reports/' }, { name: 'Create & contribute', url: '/create-and-contribute/' } ] }, { name: 'Research & reports', desc: 'Industry insights from us', url: '#', itemList: [ { name: 'Customer Marketing Salary Report 2024', url: '/customer-marketing-salary-report/' }, { name: 'State of Customer Marketing Report 2024', url: '/state-of-customer-marketing-report/' }, { name: 'The First 30, 60, and 90 Days Playbook', url: '/set-up-customer-marketing-in-30-60-and-90-day-playbook/' }, { name: 'Aligning Customer Marketing & Success Teams', url: '/aligned-customer-teams-report/' }, { name: 'Ones to Watch in 2024', url: 'https://www.customermarketingalliance.com/customer-marketing-ones-to-watch-in-2024/' }, { name: 'Guide to Creating a Customer Reference Program', url: '/create-a-best-in-class-customer-reference-program-ebook/' }, ] }, { name: 'Best of the rest', desc: 'Highlights from rest of the site', url: '/', itemList: [ { name: 'Customer Marketing Dispatch', desc: 'Signup to the monthly email', url: '/subscribe-to-customer-marketing-dispatch/' }, { name: 'CMA IQ', desc: 'Benchmark your competencies', url: '/customer-marketing-iq/' }, { name: 'Customer marketing framework', url: '/customer-marketing-framework/' } ] }, ] }, { name: 'Events', itemList: [ { name: 'Virtual events', desc: 'Connecting our global community', url: '#', itemList: [ { name: 'Customer Marketing Connection', desc: 'Webinar', url: '/tag/customer-marketing-connection/' }, { name: 'CMAnow: Live LinkedIn Webinar', desc: 'Webinar', url: '/tag/cmanow/' } ] }, { name: 'In-person', desc: 'Coming up', url: '#', itemList:[ { name: 'Customer Marketing Summit | New York', desc: 'March 11 & 12', url: 'https://events.customermarketingalliance.com/location/newyork', }, { name: 'Global 2025 Calendar', url: 'https://events.customermarketingalliance.com/', }, ] }, { name: 'Quick links', desc: 'Plan ahead or catch up', url: '#', itemList: [ { name: 'Catch up OnDemand', url: '/customer-marketing-ondemand/', }, { name: 'Apply to speak at our events', url: '/call-for-speakers-customer-marketing-alliance/', }, { name: 'All events', url: 'https://live.customermarketingalliance.com/' } ] }, ] }, { name: 'Community', itemList: [ { name: 'Network', url: '#', desc: 'Connect and collaborate', itemList: [ { name: 'Slack community', url: '/join-the-customer-marketing-community/' }, { name: 'Meetups', url: '/cma-customer-marketing-meetups/' }, { name: 'Customer Marketing Alliance LinkedIn', url: 'https://www.linkedin.com/company/customer-marketing-alliance/' }, { name: 'Meet the ambassadors', url: '/meet-the-ambassadors/' } ] }, { name: 'Learn', url: '#', desc: 'Level up your career', itemList: [ { name: 'Customer Marketing Alliance Awards | Winners 2024', url: 'https://customer-marketing-alliance.ghost.io/customer-marketing-awards-2024-your-winners' }, { name: 'Find a mentor', url: 'https://www.customermarketingalliance.com/find-a-customer-marketing-mentor/' }, { name: 'Become a mentor', url: 'https://www.customermarketingalliance.com/become-a-customer-marketing-mentor/' }, { name: 'Become an ambassador', url: '/become-cma-ambassador/' }, { name: 'CMA Awards | Winners | 2023', url: 'https://www.customermarketingalliance.com/customer-marketing-awards-2023-introducing-the-winners/' }, ] }] }, { name: 'About', itemList: [ { name: 'The basics', desc: 'Our journey & how to reach us', url: '#', itemList: [ { name: 'Mission', url: '/about/' }, { name: 'The team', url: '/meet-the-team/' }, { name: 'Contact', url: '/contact-us/' } ] }, { name: 'Get involved', desc: 'Get your name published', url: '/', itemList: [ { name: 'Create & contribute', url: '/create-and-contribute/' }, { name: 'Apply to speak at our events', url: '/call-for-speakers-customer-marketing-alliance/' }, { name: 'Partner with us', url: '/partner-with-us/' }, ] }] }, { name: "What's new?", url: '#', class: 'nav-whats-new' } ]; </script> <script id='pixel-script-poptin' src='https://cdn.popt.in/pixel.js?id=5216131db94ff' async='true'></script> <script> if (window.location.pathname === '/articles/') { document.title = 'Customer marketing articles | Customer Marketing Alliance'; } </script> <script>(function(w,r){w._rwq=r;w[r]=w[r]||function(){(w[r].q=w[r].q||[]).push(arguments)}})(window,'rewardful');</script> <script async src='https://r.wdfl.co/rw.js' data-rewardful='737c05'></script> <script> window.isTOCenabled = true; </script> </head> <body class="home-template post-template tag-affiliates-and-referrals tag-customer-advocacy tag-articles tag-customer-marketing tag-voice-of-customer"> <div class="site-wrapper"> <style> .secondary-nav { height : 40px; background-color: #15171A; z-index: 9; } .secondary-nav .secondary-nav-wrapper { z-index: 1; max-width: 1920px; padding: 8px 32px; display: flex; justify-content: space-between; margin: auto; } .secondary-nav .separator { border:1px solid #AEAEAE; height: 16px; } .secondary-nav img { height: 24px; margin-top: -10px; } .secondary-nav .nav-container-left { display: flex; gap: 20px; align-items: center; } .secondary-nav .nav-container-right { display: flex; gap: 20px; align-items: center; } .secondary-nav .nav-link { font-family: Poppins, sans-serif; font-size: 12.5px; font-weight: 400; line-height: 24px; color: #AEAEAE; } .secondary-nav .nav-link:hover { color: #F9F8F5; text-decoration: none; } .modular-navigation .secondary-nav { display: none; } @media (max-width: 1200px) { .secondary-nav { display: none; height: unset; } .secondary-nav img { height: 32px; } .modular-navigation { padding-bottom: 0; } .modular-navigation .secondary-nav { display: flex !important; flex-direction: column; gap: 24px; padding: 40px 32px; margin-left: -20px; width: 100vw; margin-top: 40px; } .secondary-nav .separator { border: unset; border-bottom: 1px solid #AEAEAE; height: 1px; width: 100%; } .secondary-nav .nav-container-left { display: flex !important; flex-direction: column; gap: 24px; align-items: flex-start; } .secondary-nav .nav-container-right { display: flex !important; flex-direction: column; gap: 24px; align-items: flex-start; } .secondary-nav .nav-container-right .separator { order: -1; } } </style> <div class="secondary-nav"> <div class="secondary-nav-wrapper"> <div class="nav-container-left"> <a target="_blank" href="https://www.thealliance.io/"><img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/TheAlliance_Assets/alliance-logo-sm.svg"/></a> <div class="separator"></div> <a target="_blank" href="https://www.thealliance.io/customer-alliance" class="nav-link">Customer Alliance</a> <a target="_blank" href="https://www.thealliance.io/product-alliance" class="nav-link">Product Alliance</a> <a target="_blank" href="https://www.thealliance.io/revenue-alliance" class="nav-link">Revenue Alliance</a> <a target="_blank" href="https://www.thealliance.io/marketing-alliance" class="nav-link">Marketing Alliance</a> <a target="_blank" href="https://www.thealliance.io/finance-alliance" class="nav-link">Finance Alliance</a> <a target="_blank" href="https://www.thealliance.io/technology-alliance" class="nav-link">Technology Alliance</a> </div> <div class="nav-container-right"> <a href="/partner-with-us" class="nav-link">Partner</a> <div class="separator"></div> <a target="_blank" href="https://www.thealliance.io/" class="nav-link">About</a> </div> </div> </div><div class="inner nav-wrapper"> <div class="site-header-content"> <a href="/"> <div class="site-title"> <img class="site-logo" src="/content/images/size/w600/2024/07/CMA-FULL-SECONDARY-LOGO--ON-WHITE---1--1.png" alt="Customer Marketing Alliance" /> </div> </a> </div> <nav class="site-nav"> <div class="site-nav-left"> <div class="nav-login"> <a class="button primary small" href="/signin/">Log in</a> <a class="button primary small button-green" href="/signup/">Membership</a> </div> <div class="nav-icons" data-ghost-search> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"/></svg> </div>  <div class="modular-navigation"></div> <div class="nav-icons nav-mobile-modular"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"> <path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/> </svg> </div>  </div> </nav> <script> if (window.topNav) { document.addEventListener('mouseover', (evt) => { let targetElement = evt.target; do { if ( (targetElement instanceof Element && targetElement.closest('.site-nav-left')) || (targetElement instanceof Element && targetElement.closest('.modular-navigation')) || (targetElement instanceof Element && targetElement.classList.contains('modular-navigation-main')) || (targetElement instanceof Element && targetElement.classList.contains('modular-navigation')) ) { return; } targetElement = targetElement.parentNode; } while (targetElement); const thisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (!document.querySelector('.modular-navigation-item-wrapper-active')) return; for (let i = 0; i < thisElementChildrenWrapper.length; i++) { thisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 10); } const thisElementChildrenWrapperThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); const selectAllThisElementChildrenWrapperSubThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper-active'); for (let i = 0; i < thisElementChildrenWrapperThird.length; i++) { thisElementChildrenWrapperThird[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapperThird[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSubThird.length; c++) { selectAllThisElementChildrenWrapperSubThird[c].classList.remove('modular-navigation-item-sub-third-wrapper-active'); selectAllThisElementChildrenWrapperSubThird[c].style.display = 'none'; } }, 10); } }); const getModularNavigation = document.querySelector('.modular-navigation'); function modularNavHandleOnClik(event) { const thisElement = event.target; const thisElementParent = thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-wrapper-active'); }, 1); }, 10); } function modularNavHandleOnClikSub(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-wrapper-active'); }, 1); }, 10); } // Close any open third-level menus const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } } function modularNavHandleOnClikSubThird(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-third-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-third-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-third-wrapper-active'); }, 1); }, 10); } } // Build out the topNav elements for (let i = 0; i < topNav.length; i++) { const thisModNav = topNav[i]; const thisModNavWrapper = document.createElement('div'); thisModNavWrapper.classList.add('modular-navigation-wrapper'); // If this top-level nav item has children if (thisModNav.itemList) { const thisModNavMain = document.createElement('div'); thisModNavMain.classList.add('modular-navigation-main'); thisModNavMain.classList.add('modular-navigation-main-width-list'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); // Show dropdown on mouseenter thisModNavMain.addEventListener('mouseenter', modularNavHandleOnClik); const thisModItemWrapper = document.createElement('div'); thisModItemWrapper.classList.add('modular-navigation-item-wrapper'); for (let b = 0; b < thisModNav.itemList.length; b++) { const thisModItem = thisModNav.itemList[b]; // If nav child has no url and no children, skip if (!thisModItem.url && !thisModItem.itemList) continue; // Create wrapper: either <div> (if it has children) or <a> (if it’s a link) const thisModNavItem = thisModItem.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItem.classList.add('modular-navigation-item'); thisModNavItem.classList.add('modular-navigation-item-list-wrapper'); if (thisModItem.class) thisModNavItem.classList.add(thisModItem.class); if (thisModItem.url) thisModNavItem.setAttribute('href', thisModItem.url); if (thisModItem.target) thisModNavItem.setAttribute('target', thisModItem.target); // REPLACED h5 -> span.nav-title const thisModNavHtext = document.createElement('span'); thisModNavHtext.classList.add('nav-title'); thisModNavHtext.textContent = thisModItem.name ? thisModItem.name : ''; thisModNavItem.appendChild(thisModNavHtext); // Optional subtext/description if (thisModItem.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItem.desc; thisModNavItem.appendChild(thisModNavPtext); } // If this item has a sub-menu if (thisModItem.itemList) { const thisModNavItemSubWrapper = document.createElement('div'); thisModNavItemSubWrapper.classList.add('modular-navigation-item-sub-wrapper'); for (let d = 0; d < thisModItem.itemList.length; d++) { const thisModItemSub = thisModItem.itemList[d]; // Again, either <div> if more children or <a> if link const thisModNavItemSubEl = thisModItemSub.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItemSubEl.classList.add('modular-navigation-item-third'); thisModNavItemSubEl.classList.add('modular-navigation-item'); if (thisModItemSub.class) thisModNavItemSubEl.classList.add(thisModItemSub.class); if (thisModItemSub.url) thisModNavItemSubEl.setAttribute('href', thisModItemSub.url); if (thisModItemSub.target) thisModNavItemSubEl.setAttribute('target', thisModItemSub.target); // REPLACED h6 -> span.nav-item const thisModNavHtextSub = document.createElement('span'); thisModNavHtextSub.classList.add('nav-item'); thisModNavHtextSub.textContent = thisModItemSub.name ? thisModItemSub.name : ''; thisModNavItemSubEl.appendChild(thisModNavHtextSub); // Optional sub-description if (thisModItemSub.desc) { const thisModNavPtextSub = document.createElement('p'); thisModNavPtextSub.textContent = thisModItemSub.desc; thisModNavItemSubEl.appendChild(thisModNavPtextSub); } thisModNavItemSubWrapper.appendChild(thisModNavItemSubEl); } thisModNavItem.appendChild(thisModNavItemSubWrapper); } thisModItemWrapper.appendChild(thisModNavItem); } thisModNavWrapper.appendChild(thisModItemWrapper); } else { // Simple top-level link const thisModNavMain = document.createElement('a'); thisModNavMain.classList.add('modular-navigation-main'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.setAttribute('href', thisModNav.url); if (thisModNav.target) thisModNavMain.setAttribute('target', thisModNav.target); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); } getModularNavigation.appendChild(thisModNavWrapper); } // Mobile nav button + close button const getModularNavMobile = document.querySelector('.nav-mobile-modular'); const thisModNavClose = document.createElement('div'); thisModNavClose.classList.add('modular-navigation-close'); thisModNavClose.innerHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg>'; getModularNavigation.appendChild(thisModNavClose); thisModNavClose.addEventListener('click', function() { getModularNavigation.classList.remove('modular-navigation-visible'); }); getModularNavMobile.addEventListener('click', function() { getModularNavigation.classList.add('modular-navigation-visible'); }); // Clone secondary-nav if it exists const originalElement = document.querySelector('.secondary-nav'); if (originalElement) { const clonedElement = originalElement.cloneNode(true); getModularNavigation.appendChild(clonedElement); } } // Force certain nav items to open in new tabs if (document.querySelector('.nav-jobs a')) { document.querySelector('.nav-jobs a').setAttribute('target', '_blank'); } if (document.querySelector('.nav-pmm-q-a a')) { document.querySelector('.nav-pmm-q-a a').setAttribute('target', '_blank'); } </script> </div> <div class="search-results"> <div class="search-results-close"> x close </div> <div id="search-field-wrapper"> <form> <input id="search-field" class="st-default-search-input" placeholder="Start typing..."/> </form> </div> <div id="results" class="st-search-container">Nothing to display...</div> <div class="search-tags"> <div class="search-tags-view">or view by:</div> <a href="/tag/affiliates-and-referrals/">AFFILIATES AND REFERRALS</a> <a href="/tag/customer-advocacy/">CUSTOMER ADVOCACY</a> <a href="/tag/customer-and-market-research/">CUSTOMER AND MARKET RESEARCH</a> <a href="/tag/customer-collaboration/">CUSTOMER COLLABORATION</a> <a href="/tag/customer-marketing/">CUSTOMER MARKETING</a> <a href="/tag/customer-retention/">CUSTOMER RETENTION</a> <a href="/tag/customer-segmentation/">CUSTOMER SEGMENTATION</a> <a href="/tag/okrs/">OKRs</a> </div> </div> <div class="social-links social-links-fixed"> <a href="https://www.linkedin.com/company/customer-marketing-alliance" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/CustomerMarket2" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg></a> <a href="https://www.facebook.com/customermarketingalliance/" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?>  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.tiktok.com/@cm_alliance" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="https://youtube.com/@customermarketingalliance9422?si=U8Gymp22kYK9ZqTr" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="/join-the-customer-marketing-community/"><svg fill="#fff" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 80 80" width="20px" height="160px"><path d="M 27 7 C 26.449 7 26 7.449 26 8 C 26 8.551 26.449 9 27 9 C 27.551 9 28 8.551 28 8 C 28 7.449 27.551 7 27 7 z M 40 7 C 35.592874 7 32 10.592874 32 15 C 32 17.935513 33.631447 20.452449 36 21.841797 L 36 25 C 36 26.37066 36.94553 27.528978 38.210938 27.880859 C 38.537126 28.542191 39.212398 29 40 29 C 40.787602 29 41.462874 28.542191 41.789062 27.880859 C 43.05447 27.528978 44 26.37066 44 25 L 44 21.841797 C 46.088277 20.616853 47.531146 18.502112 47.853516 16 L 48 16 L 48 15 C 48 10.592874 44.407126 7 40 7 z M 53 7 C 52.449 7 52 7.449 52 8 C 52 8.551 52.449 9 53 9 C 53.551 9 54 8.551 54 8 C 54 7.449 53.551 7 53 7 z M 30 9 C 29.449 9 29 9.449 29 10 C 29 10.551 29.449 11 30 11 C 30.551 11 31 10.551 31 10 C 31 9.449 30.551 9 30 9 z M 40 9 C 43.326874 9 46 11.673126 46 15 C 46 17.397701 44.596351 19.449486 42.570312 20.414062 L 42 20.683594 L 42 22 L 40 22 L 40 24 L 42 24 L 42 25 C 42 25.56503 41.56503 26 41 26 L 39 26 C 38.43497 26 38 25.56503 38 25 L 38 20.683594 L 37.429688 20.414062 C 35.403649 19.449488 34 17.397701 34 15 C 34 11.673126 36.673126 9 40 9 z M 50 9 C 49.449 9 49 9.449 49 10 C 49 10.551 49.449 11 50 11 C 50.551 11 51 10.551 51 10 C 51 9.449 50.551 9 50 9 z M 25 14 C 24.449 14 24 14.449 24 15 C 24 15.551 24.449 16 25 16 C 25.551 16 26 15.551 26 15 C 26 14.449 25.551 14 25 14 z M 29 14 C 28.449 14 28 14.449 28 15 C 28 15.551 28.449 16 29 16 C 29.551 16 30 15.551 30 15 C 30 14.449 29.551 14 29 14 z M 51 14 C 50.449 14 50 14.449 50 15 C 50 15.551 50.449 16 51 16 C 51.551 16 52 15.551 52 15 C 52 14.449 51.551 14 51 14 z M 55 14 C 54.449 14 54 14.449 54 15 C 54 15.551 54.449 16 55 16 C 55.551 16 56 15.551 56 15 C 56 14.449 55.551 14 55 14 z M 30 19 C 29.449 19 29 19.449 29 20 C 29 20.551 29.449 21 30 21 C 30.551 21 31 20.551 31 20 C 31 19.449 30.551 19 30 19 z M 50 19 C 49.449 19 49 19.449 49 20 C 49 20.551 49.449 21 50 21 C 50.551 21 51 20.551 51 20 C 51 19.449 50.551 19 50 19 z M 27 21 C 26.449 21 26 21.449 26 22 C 26 22.551 26.449 23 27 23 C 27.551 23 28 22.551 28 22 C 28 21.449 27.551 21 27 21 z M 53 21 C 52.449 21 52 21.449 52 22 C 52 22.551 52.449 23 53 23 C 53.551 23 54 22.551 54 22 C 54 21.449 53.551 21 53 21 z M 18 28 C 13.592874 28 10 31.592874 10 36 C 10 40.407126 13.592874 44 18 44 C 22.407126 44 26 40.407126 26 36 L 26 35 L 25.796875 35 C 25.282076 31.084164 22.052768 28 18 28 z M 62 28 C 57.592874 28 54 31.592874 54 36 C 54 40.407126 57.592874 44 62 44 C 62.275445 44 62.548001 43.986375 62.816406 43.958984 C 64.695246 43.767248 66.384373 42.920314 67.652344 41.652344 C 69.101453 40.203235 70 38.203563 70 36 L 70 35 L 69.796875 35 C 69.282076 31.084164 66.052768 28 62 28 z M 18 30 C 21.326874 30 24 32.673126 24 36 C 24 39.326874 21.326874 42 18 42 C 14.673126 42 12 39.326874 12 36 C 12 32.673126 14.673126 30 18 30 z M 62 30 C 65.326874 30 68 32.673126 68 36 C 68 39.326874 65.326874 42 62 42 C 58.673126 42 56 39.326874 56 36 C 56 35.79207 56.010859 35.587095 56.03125 35.384766 C 56.337112 32.349828 58.881056 30 62 30 z M 40 35 C 35.041484 35 31 39.041484 31 44 C 31 48.958516 35.041484 53 40 53 C 44.958516 53 49 48.958516 49 44 L 49 43 L 48.796875 43 C 48.275261 38.532432 44.604108 35 40 35 z M 40 37 C 43.877484 37 47 40.122516 47 44 C 47 47.877484 43.877484 51 40 51 C 36.122516 51 33 47.877484 33 44 C 33 40.122516 36.122516 37 40 37 z M 18 46 C 10.306206 46 4 52.306206 4 60 L 4 64 L 26.269531 64 C 25.457834 65.84109 25 67.868987 25 70 L 25 74 L 55 74 L 55 71 L 55 70 C 55 67.868987 54.542166 65.84109 53.730469 64 L 76 64 L 76 60 C 76 52.306206 69.693794 46 62 46 C 55.158556 46 49.446319 50.988522 48.257812 57.503906 C 45.884282 55.926028 43.045242 55 40 55 C 36.954758 55 34.115718 55.926028 31.742188 57.503906 C 30.553681 50.988522 24.841444 46 18 46 z M 18 48 C 24.245162 48 29.37815 52.832416 29.921875 58.941406 C 28.934708 59.842395 28.067924 60.868215 27.347656 62 L 6 62 L 6 60 C 6 53.397794 11.397794 48 18 48 z M 62 48 C 68.602206 48 74 53.397794 74 60 L 74 62 L 52.652344 62 C 51.932076 60.868215 51.065292 59.842395 50.078125 58.941406 C 50.62185 52.832416 55.754838 48 62 48 z M 40 57 C 47.153388 57 53 62.846612 53 70 L 53 72 L 27 72 L 27 70 C 27 62.846612 32.846612 57 40 57 z M 8 58 C 7.449 58 7 58.449 7 59 C 7 59.551 7.449 60 8 60 C 8.551 60 9 59.551 9 59 C 9 58.449 8.551 58 8 58 z M 12 58 C 11.449 58 11 58.449 11 59 C 11 59.551 11.449 60 12 60 C 12.551 60 13 59.551 13 59 C 13 58.449 12.551 58 12 58 z M 16 58 C 15.449 58 15 58.449 15 59 C 15 59.551 15.449 60 16 60 C 16.551 60 17 59.551 17 59 C 17 58.449 16.551 58 16 58 z M 20 58 C 19.449 58 19 58.449 19 59 C 19 59.551 19.449 60 20 60 C 20.551 60 21 59.551 21 59 C 21 58.449 20.551 58 20 58 z M 24 58 C 23.449 58 23 58.449 23 59 C 23 59.551 23.449 60 24 60 C 24.551 60 25 59.551 25 59 C 25 58.449 24.551 58 24 58 z M 28 58 C 27.449 58 27 58.449 27 59 C 27 59.551 27.449 60 28 60 C 28.551 60 29 59.551 29 59 C 29 58.449 28.551 58 28 58 z M 52 58 C 51.449 58 51 58.449 51 59 C 51 59.551 51.449 60 52 60 C 52.551 60 53 59.551 53 59 C 53 58.449 52.551 58 52 58 z M 56 58 C 55.449 58 55 58.449 55 59 C 55 59.551 55.449 60 56 60 C 56.551 60 57 59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg> </a> </div> <main id="site-main" class="site-main outer site-main-post has-post-image"> <div class="feature-post-wrapper"> <article class="post-full post tag-affiliates-and-referrals tag-customer-advocacy tag-articles tag-customer-marketing tag-voice-of-customer "> <section class="post-full-content Affiliates and referrals"> <header class="post-full-header"> <div class="post-full-header-wrapper"> <section class="post-full-meta"> <time class="post-full-meta-date" datetime=" 2022-08-23">23 August 2022</time> <span class="reading-time">5 min read</span> </section> <h1 class="post-full-title">How customer marketing supports your business' community framework</h1> <section class="post-full-meta"> <a href="/tag/affiliates-and-referrals/">Affiliates and referrals</a> </section> <div class="post-author-with-linkedin-wrapper"> <div class="post-author-wrapper"> <section class="post-full-authors"> <section class="author-card"> <a href="/author/eve/"> <img class="author-profile-image" src="/content/images/size/w300/2022/04/c0f1cd5c-fe6e-48fb-8a4e-c1f7d7553cdf.JPG" alt="Eve Chatfield" /> <section class="author-card-content"> <h4 class="author-card-name">Eve Chatfield</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2022/08/william-white-TZCppMjaOHU-unsplash--1-.jpg);"> </div> </header> <div class="post-content"> <aside class="toc-container"> </aside> <p>Community engagement is not only a key part of a customer marketers role, but is one of the most important components to supporting your business and its growth.</p><p>In this article we’re going over how customer marketing supports these frameworks, including: <br></p><ul><li>What a business framework is and what a community framework is,</li><li>How marketing campaigns involve and engage the community,</li><li>What community marketing is and its function, and</li><li>How customer marketing supports the community framework.</li></ul><h2 id="what-is-a-business-framework"><strong>What is a business framework?</strong></h2><p>When we talk about business frameworks, we’re referring to any process or strategy that makes up an organization's structure. They usually help outline certain company policies, goals, or procedures. <br></p><p>The overall purpose of having these processes in place is to help the company achieve innovation and growth. <br></p><p>Frameworks such as these (provided by leaders) should work effectively and efficiently for everyone involved, both as an individual and within a team. This way, your framework should support both your employees’ independent thinking and cross-functional collaboration.</p><h2 id="what-is-a-community-framework"><strong>What is a community framework?</strong></h2><p>Community frameworks essentially work in a very similar way to your business frameworks, with the key difference being that it involves interaction with your customers as a part of these processes. <br></p><p>In this case, the relationship between you and your customer community is mutually beneficial, as these frameworks work toward your customer's individual goals, which, in turn, gets you closer to your business goals. <br></p><p>There’s an emphasis on collaboration within a community framework. It also works toward a more authentic relationship with your customers by helping build networks, learning spaces, and mutual exchanging of ideas.</p><h2 id="how-can-marketing-campaigns-involve-and-engage-the-community"><strong>How can marketing campaigns involve and engage the community?</strong></h2><p>With how competitive the business market has become, companies of all sizes are looking to create unique connections with their target audience. Large corporations are looking to imitate and build a unique identity and customer relationship framework usually held by small businesses.</p><p>To build a more customer-centric outlook, and interact with customers directly in places like social media, business owners must develop a more personalized marketing strategy that improves customer loyalty. <br></p><p>As a result, more community-focused brands build up a solid customer base, stabilizing their bottom line and supporting new growth. <br></p><h3 id="what-is-a-community-marketing-strategy"><strong>What is a community marketing strategy?</strong></h3><p>So, let's get into the nitty-gritty. What actually is a community marketing strategy?<br></p><p>With customers having more power than ever over your business' success, community marketing puts customers at the front of your marketing efforts by developing a two-way conversation and <a href="https://www.customermarketingalliance.com/5-ways-to-build-a-strong-relationship-with-your-customers/">building meaningful relationships</a> with the people buying your product. <br></p><p>The aim of community marketing is to advertise your marketing in a way that is non-intrusive and transparent. It focuses more on building up your customers and their goals than it does on making a sale. <br></p><p><strong>Simply put, it’s about them, not you. </strong><br></p><p>But, as customer marketers, you already knew that!</p><h3 id="what-are-the-benefits-of-a-community-based-marketing-strategy"><strong>What are the benefits of a community-based marketing strategy?</strong></h3><p>A community is made up of a group of people with a common interest; in this case, your brand. So, improving the relationship with your existing customers can improve your company in a number of ways. <br></p><p><strong>Involve customers in the direction of your business -</strong> Interacting with customers means that you get direct insight into who they are, their pain points, and their needs. This can show you where best to expand your business and where your products or services might be lacking. <br></p><p><strong>Allow space for the voice of the customer - </strong>When you interact with your customers, their insights can help improve your internal processes and customer journey. Allowing space for your customers to <a href="https://www.customermarketingalliance.com/what-does-voc-stand-for-the-fundamental-core-of-good-marketing/">express their thoughts</a> on your brand can help invite<a href="https://www.customermarketingalliance.com/how-can-customer-advocacy-boost-your-business-success/"> new customers into your community through referrals</a>, and word-of-mouth marketing. <br></p><p><strong>Reduce advertising costs -</strong> Having a presence on social media, forums, conventions, and other spaces can help reduce the need for traditional paid advertising. Community gives you a direct line of communication with your customers, which can often be more effective than traditional advertising.</p><h2 id="examples-of-community-marketing-strategies-for-social-media"><strong>Examples of community marketing strategies for social media</strong></h2><h3 id="polls"><strong>Polls</strong></h3><p>Polls are a great way of getting customer engagement on your social media platforms, most significantly with platforms like LinkedIn. You can cover a number of topics with polls, including customer experience, pricing, features, and more. They're more simple to put together than a survey and, most importantly, require a lot less effort for your customer.</p><h3 id="livestreaming"><strong>Livestreaming</strong></h3><p>Livestreaming is a great format to interact with your customers, and offers them a direct line to you in real-time. Livestreams can be general or specific. You can use them to answer some FAQs in the form of a Q and A.<br></p><p>You can also use them as a type of content marketing for educational purposes. Livestreams can be used like webinars. Use your knowledge base of your companies internal process to teach your customers how your product and services work.</p><h3 id="commenting"><strong>Commenting</strong></h3><p>Commenting on posts, on your own, on your affiliates, and on your community members’ pages is a great way to easily keep the customer-business relationship strong. This way, you’re keeping your name in the conversation and letting them know you’re invested in their journey outside of their purchase. Comment sections are a good way to get the conversation started too.</p><h3 id="subscriptions"><strong>Subscriptions</strong></h3><p>All kinds of digital marketing help to create more awareness of your brand, but offering unique opportunities and content can help elevate the commitment customers have to your brand.<br></p><p>As a part of the <a href="https://www.customermarketingalliance.com/prove-your-value-making-the-case-for-customer-marketing/">awareness stage of the customer journey funnel</a>, content marketing that’s free to consume for both potential customers and existing ones can offer more for your customers without asking them to spend extra money. <br></p><p>Subscriptions to blogs, forums, newsletters, and the like can also be a good way to keep connected to your more valuable customers. It can also give you a direct feed into people's inboxes where you can then advertise new and upcoming products.</p><h3 id="referrals"><strong>Referrals</strong></h3><p>In terms of advertising, your customers are the most effective voices for garnering interest in potential customers. Customers that are loyal to your brand will be more likely to want to recommend you to someone else. <br></p><p>Unlike your marketing team, these customers have gone through the customer lifecycle and understand the user experience with your products to a T. More than any other marketing efforts, getting your customer base to refer you to others is a great way to ensure growth and customer retention.</p><h2 id="how-does-customer-marketing-support-the-community-framework"><strong>How does customer marketing support the community framework?</strong></h2><p>Customer marketing is all about the community. The existing customers are the target for customer marketing and, so, community frameworks benefit from the relationship customer marketers have with the existing customer community. <br></p><p>Their insights can not only help to set up a strong online community from the start, but also ensure its longevity. Customer marketers have the customer data to know what makes your target customers tick, so use this to your advantage. <br></p><p>Initiatives like these can also offer customer support directly. Customer marketing is not only about advertising your brand and your services to your customer base, but also about keeping this customer base satisfied and loyal. They work with teams such as customer success to create brand advocates that rave about your brand from the rooftops.<br></p><p>Community marketing is also a good source for customer marketers. Creating a community online allows them to:</p><ul><li>Talk to their target audience directly,</li><li>Offer opportunities to improve current processes with things like focus groups and surveys, and</li><li>Can present unique insights into the way your brand’s community of consumers works.</li></ul> </div> <aside class="post-upgrade-cta hidden-upgrade"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" class="site-logo" /> <h2>Like what you see? Then check out tonnes more.</h2> <p class="post-upgrade-cta-desc"> From exclusive content by industry experts and an ever-increasing bank of templates, to 100s of hours’ worth of presentations and mentors, our membership plans are packed with awesome sales enablement resources. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="/signup/">Subscribe now</a> <a class="button large primary" href="/membership/">Learn more</a> </div> </div> </aside> <aside class="post-upgrade-cta get-cert-cta" style="display:none;"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" class="site-logo" /> <h2>Get product marketing certified.</h2> <p class="post-upgrade-cta-desc"> PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="https://certified.productmarketingalliance.com/p/product-marketing-certified-core" target="_blank">Get certified</a> </div> </div> </aside> <section class="post-full-authors post-full-authors-with-bio"> <section class="author-card"> <div class="post-full-authors-content"> <p>Written by: </p> </div> <a href="/author/eve/"> <img class="author-profile-image" src="/content/images/size/w300/2022/04/c0f1cd5c-fe6e-48fb-8a4e-c1f7d7553cdf.JPG" alt="Eve Chatfield" /> <section class="author-card-content"> <h4 class="author-card-name">Eve Chatfield</h4> <p>Eve is a Junior Copywriter at Customer Marketing Alliance. She has been writing for as long as she can remember and enjoys creating content that helps others with their career goals.</p> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </section> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com" /> <br> <button type="submit">Join</button> </form> </section> <aside class="read-next"> <aside class="read-more-wrap outer"> <header class="read-next-card-header"> <h3><span>More in</span> <a href="/tag/affiliates-and-referrals/">Affiliates and referrals</a></h3> </header> <div class="read-more inner"> <article class="post-card"> <a class="post-card-image-link" href="/great-referral-programs/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/CMA_Website_Article_Images_Doodles--6-.jpg" alt="10 examples of great referral programs to inspire you" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/great-referral-programs/"> <header class="post-card-header"> <h2 class="post-card-title">10 examples of great referral programs to inspire you</h2> </header> <section class="post-card-excerpt"> <p>We live in a hyper-consumer-driven world where companies bombard us with endless ads and promotional content. Referral programs encourage customers to refer friends, family or colleagues often offering rewards like discounts or credits....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">10 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/is-affiliate-marketing-worth-it-the-pros-and-cons-to-consider/"> <img class="post-card-image" src="/content/images/size/w800/2024/05/alexander-grey--8a5eJ1-mmQ-unsplash--1-.jpg" alt="Is affiliate marketing worth it? The pros and cons to consider" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/is-affiliate-marketing-worth-it-the-pros-and-cons-to-consider/"> <header class="post-card-header"> <h2 class="post-card-title">Is affiliate marketing worth it? The pros and cons to consider</h2> </header> <section class="post-card-excerpt"> <p>Affiliate marketing is just one of many paths to explore when building a strong and sustainable customer marketing strategy. But with recent Google updates, is affiliate marketing worth it?...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/the-elements-of-customer-marketing-key-strategies-and-tactics-glossary/"> <img class="post-card-image" src="/content/images/size/w800/2023/06/almos-bechtold-GFgWx3o8bTI-unsplash--1-.jpg" alt="The elements of customer marketing: Key strategies and tactics glossary" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/the-elements-of-customer-marketing-key-strategies-and-tactics-glossary/"> <header class="post-card-header"> <h2 class="post-card-title">The elements of customer marketing: Key strategies and tactics glossary</h2> </header> <section class="post-card-excerpt"> <p>Customer marketing is a science. Along with needing to do research, conduct experiments, and prove findings, customer marketing also has its fair share of specific concepts and lingo you'll have to learn....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">20 min read</span> </footer> </div> </article> </div> </aside> </aside> </article> </div> </main> <div class="floating-header"> <div class="floating-header-logo"> <a href="https://www.customermarketingalliance.com"> <img src="/content/images/size/w100/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" /> <span>Customer Marketing Alliance</span> </a> </div> <span class="floating-header-divider">—</span> <div class="floating-header-title">How customer marketing supports your business' community framework</div> <div class="floating-header-share"> <a class="floating-header-share-tw" href="https://twitter.com/share?text=How%20customer%20marketing%20supports%20your%20business'%20community%20framework&url=https://www.customermarketingalliance.com/how-customer-marketing-supports-your-business-community-framework/" onclick="window.open(this.href, 'share-twitter', 'width=550,height=235');return false;"> <?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg> </a> <a class="floating-header-share-fb" href="https://www.facebook.com/sharer/sharer.php?u=https://www.customermarketingalliance.com/how-customer-marketing-supports-your-business-community-framework/" onclick="window.open(this.href, 'share-facebook','width=580,height=296');return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><path d="M19 6h5V0h-5c-3.86 0-7 3.14-7 7v3H8v6h4v16h6V16h5l1-6h-6V7c0-.542.458-1 1-1z"/></svg> </a> <a class="floating-header-share-linkedin" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.customermarketingalliance.com/how-customer-marketing-supports-your-business-community-framework/" onclick="window.open(this.href, 'share-facebook','width=580,height=496');return false;"> <?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> </div> <progress id="reading-progress" class="progress" value="0"> <div class="progress-container"> <span class="progress-bar"></span> </div> </progress> </div>  <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.css" />  <script src="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.min.js"></script> <script> if (window.isTOCenabled) { document.querySelector('.toc-container').innerHTML = '<div class="toc"></div>'; tocbot.init({ tocSelector: '.toc', contentSelector: '.post-content' }); } </script> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.customermarketingalliance.com/assets/img/sales/CMA%20FULL%20LOGO%20WHITE.svg?v=caee7a17c3" /> </a> </div> <div class="site-footer-content-title"> Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential. </div> </div> <div class="site-footer-social social-links"> <a href="https://www.linkedin.com/company/customer-marketing-alliance" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/CustomerMarket2 " target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg></a> <a href="https://www.facebook.com/customermarketingalliance/" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?>  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.tiktok.com/@cm_alliance" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="https://youtube.com/@customermarketingalliance9422?si=U8Gymp22kYK9ZqTr" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="/join-the-customer-marketing-community/" target="_blank"><svg fill="#fff" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 80 80" width="20px" height="160px"><path d="M 27 7 C 26.449 7 26 7.449 26 8 C 26 8.551 26.449 9 27 9 C 27.551 9 28 8.551 28 8 C 28 7.449 27.551 7 27 7 z M 40 7 C 35.592874 7 32 10.592874 32 15 C 32 17.935513 33.631447 20.452449 36 21.841797 L 36 25 C 36 26.37066 36.94553 27.528978 38.210938 27.880859 C 38.537126 28.542191 39.212398 29 40 29 C 40.787602 29 41.462874 28.542191 41.789062 27.880859 C 43.05447 27.528978 44 26.37066 44 25 L 44 21.841797 C 46.088277 20.616853 47.531146 18.502112 47.853516 16 L 48 16 L 48 15 C 48 10.592874 44.407126 7 40 7 z M 53 7 C 52.449 7 52 7.449 52 8 C 52 8.551 52.449 9 53 9 C 53.551 9 54 8.551 54 8 C 54 7.449 53.551 7 53 7 z M 30 9 C 29.449 9 29 9.449 29 10 C 29 10.551 29.449 11 30 11 C 30.551 11 31 10.551 31 10 C 31 9.449 30.551 9 30 9 z M 40 9 C 43.326874 9 46 11.673126 46 15 C 46 17.397701 44.596351 19.449486 42.570312 20.414062 L 42 20.683594 L 42 22 L 40 22 L 40 24 L 42 24 L 42 25 C 42 25.56503 41.56503 26 41 26 L 39 26 C 38.43497 26 38 25.56503 38 25 L 38 20.683594 L 37.429688 20.414062 C 35.403649 19.449488 34 17.397701 34 15 C 34 11.673126 36.673126 9 40 9 z M 50 9 C 49.449 9 49 9.449 49 10 C 49 10.551 49.449 11 50 11 C 50.551 11 51 10.551 51 10 C 51 9.449 50.551 9 50 9 z M 25 14 C 24.449 14 24 14.449 24 15 C 24 15.551 24.449 16 25 16 C 25.551 16 26 15.551 26 15 C 26 14.449 25.551 14 25 14 z M 29 14 C 28.449 14 28 14.449 28 15 C 28 15.551 28.449 16 29 16 C 29.551 16 30 15.551 30 15 C 30 14.449 29.551 14 29 14 z M 51 14 C 50.449 14 50 14.449 50 15 C 50 15.551 50.449 16 51 16 C 51.551 16 52 15.551 52 15 C 52 14.449 51.551 14 51 14 z M 55 14 C 54.449 14 54 14.449 54 15 C 54 15.551 54.449 16 55 16 C 55.551 16 56 15.551 56 15 C 56 14.449 55.551 14 55 14 z M 30 19 C 29.449 19 29 19.449 29 20 C 29 20.551 29.449 21 30 21 C 30.551 21 31 20.551 31 20 C 31 19.449 30.551 19 30 19 z M 50 19 C 49.449 19 49 19.449 49 20 C 49 20.551 49.449 21 50 21 C 50.551 21 51 20.551 51 20 C 51 19.449 50.551 19 50 19 z M 27 21 C 26.449 21 26 21.449 26 22 C 26 22.551 26.449 23 27 23 C 27.551 23 28 22.551 28 22 C 28 21.449 27.551 21 27 21 z M 53 21 C 52.449 21 52 21.449 52 22 C 52 22.551 52.449 23 53 23 C 53.551 23 54 22.551 54 22 C 54 21.449 53.551 21 53 21 z M 18 28 C 13.592874 28 10 31.592874 10 36 C 10 40.407126 13.592874 44 18 44 C 22.407126 44 26 40.407126 26 36 L 26 35 L 25.796875 35 C 25.282076 31.084164 22.052768 28 18 28 z M 62 28 C 57.592874 28 54 31.592874 54 36 C 54 40.407126 57.592874 44 62 44 C 62.275445 44 62.548001 43.986375 62.816406 43.958984 C 64.695246 43.767248 66.384373 42.920314 67.652344 41.652344 C 69.101453 40.203235 70 38.203563 70 36 L 70 35 L 69.796875 35 C 69.282076 31.084164 66.052768 28 62 28 z M 18 30 C 21.326874 30 24 32.673126 24 36 C 24 39.326874 21.326874 42 18 42 C 14.673126 42 12 39.326874 12 36 C 12 32.673126 14.673126 30 18 30 z M 62 30 C 65.326874 30 68 32.673126 68 36 C 68 39.326874 65.326874 42 62 42 C 58.673126 42 56 39.326874 56 36 C 56 35.79207 56.010859 35.587095 56.03125 35.384766 C 56.337112 32.349828 58.881056 30 62 30 z M 40 35 C 35.041484 35 31 39.041484 31 44 C 31 48.958516 35.041484 53 40 53 C 44.958516 53 49 48.958516 49 44 L 49 43 L 48.796875 43 C 48.275261 38.532432 44.604108 35 40 35 z M 40 37 C 43.877484 37 47 40.122516 47 44 C 47 47.877484 43.877484 51 40 51 C 36.122516 51 33 47.877484 33 44 C 33 40.122516 36.122516 37 40 37 z M 18 46 C 10.306206 46 4 52.306206 4 60 L 4 64 L 26.269531 64 C 25.457834 65.84109 25 67.868987 25 70 L 25 74 L 55 74 L 55 71 L 55 70 C 55 67.868987 54.542166 65.84109 53.730469 64 L 76 64 L 76 60 C 76 52.306206 69.693794 46 62 46 C 55.158556 46 49.446319 50.988522 48.257812 57.503906 C 45.884282 55.926028 43.045242 55 40 55 C 36.954758 55 34.115718 55.926028 31.742188 57.503906 C 30.553681 50.988522 24.841444 46 18 46 z M 18 48 C 24.245162 48 29.37815 52.832416 29.921875 58.941406 C 28.934708 59.842395 28.067924 60.868215 27.347656 62 L 6 62 L 6 60 C 6 53.397794 11.397794 48 18 48 z M 62 48 C 68.602206 48 74 53.397794 74 60 L 74 62 L 52.652344 62 C 51.932076 60.868215 51.065292 59.842395 50.078125 58.941406 C 50.62185 52.832416 55.754838 48 62 48 z M 40 57 C 47.153388 57 53 62.846612 53 70 L 53 72 L 27 72 L 27 70 C 27 62.846612 32.846612 57 40 57 z M 8 58 C 7.449 58 7 58.449 7 59 C 7 59.551 7.449 60 8 60 C 8.551 60 9 59.551 9 59 C 9 58.449 8.551 58 8 58 z M 12 58 C 11.449 58 11 58.449 11 59 C 11 59.551 11.449 60 12 60 C 12.551 60 13 59.551 13 59 C 13 58.449 12.551 58 12 58 z M 16 58 C 15.449 58 15 58.449 15 59 C 15 59.551 15.449 60 16 60 C 16.551 60 17 59.551 17 59 C 17 58.449 16.551 58 16 58 z M 20 58 C 19.449 58 19 58.449 19 59 C 19 59.551 19.449 60 20 60 C 20.551 60 21 59.551 21 59 C 21 58.449 20.551 58 20 58 z M 24 58 C 23.449 58 23 58.449 23 59 C 23 59.551 23.449 60 24 60 C 24.551 60 25 59.551 25 59 C 25 58.449 24.551 58 24 58 z M 28 58 C 27.449 58 27 58.449 27 59 C 27 59.551 27.449 60 28 60 C 28.551 60 29 59.551 29 59 C 29 58.449 28.551 58 28 58 z M 52 58 C 51.449 58 51 58.449 51 59 C 51 59.551 51.449 60 52 60 C 52.551 60 53 59.551 53 59 C 53 58.449 52.551 58 52 58 z M 56 58 C 55.449 58 55 58.449 55 59 C 55 59.551 55.449 60 56 60 C 56.551 60 57 59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg> </a> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> ABOUT </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="/create-and-contribute/">Contribute</a></li> <li class="nav-tag" role="menuitem"><a href="/partner-with-us/">Media Guide</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/about/">Mission</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/contact-us/">Contact</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/privacy-policy">Privacy Policy</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/terms-and-conditions">Terms of Service</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> RESOURCES </div> <ul role="menu"> <li class="nav-tag" role="menuitem"><a href="/articles">Articles</a></li> <li class="nav-tag" role="menuitem"><a href="/subscribe-to-customer-marketing-dispatch/">Newsletter</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> GENERAL </div> <ul role="menu"> <li class="nav-advisory-board" role="menuitem"><a href="/signup">Membership</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/join-the-customer-marketing-community/">Community</a></li> </ul> </div> <div class="site-footer-categories"> <div class="site-footer-categories-title"> Learn </div> <a href="/tag/affiliates-and-referrals/">AFFILIATES AND REFERRALS</a> <a href="/tag/customer-advocacy/">CUSTOMER ADVOCACY</a> <a href="/tag/customer-and-market-research/">CUSTOMER AND MARKET RESEARCH</a> <a href="/tag/customer-collaboration/">CUSTOMER COLLABORATION</a> <a href="/tag/customer-marketing/">CUSTOMER MARKETING</a> <a href="/tag/customer-retention/">CUSTOMER RETENTION</a> <a href="/tag/customer-segmentation/">CUSTOMER SEGMENTATION</a> <a href="/tag/okrs/">OKRs</a> </div> </div> </div> </div>  <script> var images = document.querySelectorAll('.kg-gallery-image img'); images.forEach(function (image) { var container = image.closest('.kg-gallery-image'); var width = image.attributes.width.value; var height = image.attributes.height.value; var ratio = width / height; container.style.flex = ratio + ' 1 0%'; }) </script>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-56ZBHT3" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <script> var beamer_config = { product_id : 'EGYSeqmT47008',//DO NOT CHANGE: This is your product code on Beamer selector : '.nav-whats-new' }; </script> <script type="text/javascript" src="https://app.getbeamer.com/js/beamer-embed.js" defer="defer"></script> <script id='pixel-script-poptin' src='https://cdn.popt.in/pixel.js?id=5216131db94ff' async='true'></script>  <script> (function() { function attachClickListeners(iframe) { const frameContent = iframe.contentDocument; const toggleParent = frameContent.querySelector(".gh-portal-products-pricetoggle"); if(!toggleParent) { console.error("Could not find any toggle parent"); return; } toggleParent.addEventListener("click", function (event) { if (event.target.matches(".gh-portal-btn")) { setTimeout(function () { setPortalPricing(iframe); }, 30); } }); } function setPortalPricing(iframe) { const frameContent = iframe.contentDocument; const productCards = frameContent.querySelectorAll(".gh-portal-product-card"); if(!productCards.length) { console.error("Could not find any product cards"); return; } // Cache the active buttons const monthlyBtnActive = frameContent.querySelector('[data-test-button="switch-monthly"].gh-portal-btn.active') != null; const yearlyBtnActive = frameContent.querySelector('[data-test-button="switch-yearly"].gh-portal-btn.active') != null; // Map for product display mode const productDisplayMode = { 'Pro+ membership': monthlyBtnActive ? 'none' : 'flex', 'Free': yearlyBtnActive ? 'none' : 'flex' }; productCards.forEach(function (element) { const productNameElement = element.querySelector(".gh-portal-product-name"); if(!productNameElement) { console.error("Could not find product name element in ", element); return; } const productName = productNameElement.textContent; console.log("productName", productName); element.style.display = productDisplayMode[productName] || 'flex'; }); } let intervalId; function callPortalIframe() { let portalIframe = document.querySelector("#ghost-portal-root iframe"); if (portalIframe) { portalIframe.addEventListener('load', function() { setPortalPricing(portalIframe); attachClickListeners(portalIframe); console.log("Pricing set and listeners attached"); // listen to event click on button const viewPlansButton = portalIframe.contentDocument.querySelector( '.gh-portal-btn-main.gh-portal-btn-primary[data-test-button="view-plans"]' ); if (viewPlansButton) { console.log(viewPlansButton); console.log("viewPlansButton was found!"); clearInterval(intervalId); // Stop checking once the button is found viewPlansButton.addEventListener("click", function (event) { console.log("viewPlansButton was clicked!"); setTimeout(function () { setPortalPricing(portalIframe); attachClickListeners(portalIframe); }, 30); }); } else { console.log("viewPlansButton was not found on the page"); console.log(viewPlansButton); } const changePlansButton = portalIframe.contentDocument.querySelector('.gh-portal-btn.gh-portal-btn-list[data-test-button="change-plan"]'); if (changePlansButton) { console.log(changePlansButton); console.log("changePlansButton was found!"); clearInterval(intervalId); // Stop checking once the button is found changePlansButton.addEventListener("click", function (event) { console.log("changePlansButton was clicked!"); setTimeout(function () { setPortalPricing(portalIframe); attachClickListeners(portalIframe); }, 30); }); } else { console.log("changePlansButton was not found on the page"); console.log(changePlansButton); } if(intervalId) { clearInterval(intervalId); intervalId = null; } }); } else { console.error("Could not find #ghost-portal-root iframe, retrying..."); if (!intervalId) { intervalId = setInterval(callPortalIframe, 1000); } } } document.addEventListener("DOMContentLoaded", function() { console.log("DOM fully loaded"); let currentUrl = window.location.href; let link = document.querySelector('a[href="https://www.customermarketingalliance.com/#/portal/signup/"]'); if(link){ link.addEventListener('click', function(event) { console.log('Link was clicked!'); callPortalIframe(); }); } else { console.log('The link was not found on the page'); } if ( currentUrl === "https://www.customermarketingalliance.com/#/portal/signup/" || currentUrl === "https://www.customermarketingalliance.com/#/portal/account/plans/" ) { callPortalIframe(); console.log("You are on the signup page"); } else if ( currentUrl === "https://www.customermarketingalliance.com/#/portal" || currentUrl === "https://www.customermarketingalliance.com/account-free/#/portal" || currentUrl === "https://www.customermarketingalliance.com/pro-plus-membership-dashboard/#/portal" || currentUrl === "https://www.customermarketingalliance.com/account/#/portal" ) { callPortalIframe(); console.log("You are on the portal/viewplans page"); } else { console.log("You are not on the signup/plan page"); } // Start observing the target node for configured mutations const targetNodePortalRoot = document.getElementById("ghost-portal-root"); if (targetNodePortalRoot) { const config = { attributes: true, childList: true, subtree: true }; const poratalObserver = new MutationObserver(function() { callPortalIframe(); }); poratalObserver.observe(targetNodePortalRoot, config); } else { console.error("Could not find #ghost-portal-root element"); } }); })(); </script>  <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/built/jquery.js?v=caee7a17c3" ></script> <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/built/jquery.fitvids.js?v=caee7a17c3" ></script> <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/built/ghost-lunr.js?v=caee7a17c3" defer></script> <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/built/search.js?v=caee7a17c3" defer></script> <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/%20built/jquery.fitvids.js?v=caee7a17c3"></script> <script> // NOTE: Scroll performance is poor in Safari // - this appears to be due to the events firing much more slowly in Safari. // Dropping the scroll event and using only a raf loop results in smoother // scrolling but continuous processing even when not scrolling $(document).ready(function () { // Start fitVids var $postContent = $(".post-full-content"); $postContent.fitVids(); // End fitVids var progressBar = document.querySelector('#reading-progress'); var header = document.querySelector('.floating-header'); var title = document.querySelector('.post-full-title'); var lastScrollY = window.scrollY; var lastWindowHeight = window.innerHeight; var lastDocumentHeight = $(document).height(); var ticking = false; function onScroll() { lastScrollY = window.scrollY; requestTick(); } function onResize() { lastWindowHeight = window.innerHeight; lastDocumentHeight = $(document).height(); requestTick(); } function requestTick() { if (!ticking) { requestAnimationFrame(update); } ticking = true; } function update() { var trigger = title.getBoundingClientRect().top + window.scrollY; var triggerOffset = title.offsetHeight + 35; var progressMax = lastDocumentHeight - lastWindowHeight; // show/hide floating header if (lastScrollY >= trigger + triggerOffset) { header.classList.add('floating-active'); } else { header.classList.remove('floating-active'); } progressBar.setAttribute('max', progressMax); progressBar.setAttribute('value', lastScrollY); ticking = false; } window.addEventListener('scroll', onScroll, { passive: true }); window.addEventListener('resize', onResize, false); update(); var getHiddenUpgrade = document.querySelector('.hidden-upgrade'); if (getHiddenUpgrade && isHiddenUpgradeVisible) getHiddenUpgrade.style.display = 'block'; }); // window.inArticleAdList = [ // { // img: 'https://static.ghost.org/v3.0.0/images/publishing-options.png', // url: '/' // }, // { // img: 'https://static.ghost.org/v3.0.0/images/admin-settings.png', // url: '/' // } // ]; if (window.inArticleAdList && !window.inArticleAdListDisabled) { const getSelectPostContent = document.querySelector('.post-content'); const getSelectPostContentLength = parseInt(getSelectPostContent.children.length / 2); const getSelectPostContentItem = getSelectPostContent.children[getSelectPostContentLength]; const thisinPostAd = document.createElement('a'); thisinPostAd.classList.add('post-in-post-ad'); const getRandAdItem = inArticleAdList[Math.floor(Math.random() * inArticleAdList.length)]; thisinPostAd.style.backgroundImage = 'url(' + getRandAdItem.img + ')'; thisinPostAd.setAttribute('href', getRandAdItem.url); thisinPostAd.setAttribute('target', '_blank'); getSelectPostContentItem.parentNode.insertBefore(thisinPostAd, getSelectPostContentItem.nextSibling); } const getCertCta = document.querySelector('.get-cert-cta'); if (window.showGetCertCta && getCertCta) { getCertCta.style.display = 'block'; } </script> <script> window.intercomSettings = { app_id: "ihx5j8jg", user_type: "cma" }; </script> <script> (function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/ihx5j8jg';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);};if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})(); </script> </body> </html>

CINXE.COM

How customer marketing supports community frameworks