Branchenspezifische Werbemittel-Strategien für die Festtage

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Entdecke datengestützte Strategien für verschiedene Branchen, wie Mode, Kosmetik oder Technologie, um Engagement und Umsatz zu steigern." /> <link rel="canonical" href="https://blog.taboola.com/de/holiday-advertising-strategies/" /> <meta property="og:locale" content="de_DE" /> <meta property="og:locale:alternate" content="en_US" /> <meta property="og:locale:alternate" content="fr_FR" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Branchenspezifische Werbemittel-Strategien für die Festtage" /> <meta property="og:description" content="Steigere den Erfolg deiner Q4-Kampagnen mit branchenspezifischen Werbemitteltipps aus Taboolas Holiday Creative Playbook 2024. Entdecke datengestützte Strategien für verschiedene Branchen, wie Mode, Kosmetik oder Technologie, um Engagement und Umsatz zu steigern." /> <meta property="og:url" content="https://blog.taboola.com/de/holiday-advertising-strategies/" /> <meta property="og:site_name" content="Taboola Blog" /> <meta property="article:publisher" content="https://www.facebook.com/taboola/" /> <meta property="article:published_time" content="2023-11-07T15:22:21+00:00" /> <meta property="article:modified_time" content="2024-09-12T20:00:00+00:00" /> <meta property="og:image" content="https://blog.taboola.com/wp-content/uploads/2023/08/5793418-shutterstock_1848965524-scaled.jpg" /> <meta property="og:image:width" content="2048" /> <meta property="og:image:height" content="1365" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Amanda Walgrove" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:description" content="Steigere den Erfolg deiner Q4-Kampagnen mit branchenspezifischen Werbemitteltipps aus Taboolas Holiday Creative Playbook 2024. 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class="post-title"> <div class="col-xs-12"> <div class="row"> <h1 class="mb-20">Branchenspezifische Werbemittel-Strategien für die Festtage</h1> </div> </div> </div> <div class="post-info-meta"> <span class="post-by"> Gepostet von <a href="https://blog.taboola.com/de/author/awalgrove/" title="Posts by Amanda Walgrove" class="author url fn" rel="author">Amanda Walgrove</a> </span> <i class="middot">   </i> <span class="posted-on"> <time class="entry-date updated" datetime="Sep 13">Sep 13</time></span> <i class="middot">   </i> 4 Minuten Lesezeit </div> </header> </div> <div class="col-xs-12 col-md-8 mt-20"> <div class="article-content-wrapper"> <div id="featured" class="image-post-desktop" style="background-image: url(https://blog.taboola.com/wp-content/uploads/2023/08/5793418-shutterstock_1848965524-scaled.jpg)"></div><p data-pm-slice="1 3 []">Die Vorweihnachtszeit ist oft voller Magie und Trubel, Freude und Konsum. Es ist die Saison, in der es für Unternehmen um alles geht, eine Zeit voller Chancen und Herausforderungen. Verbraucher:innen sind bereit, Geld auszugeben, aber Marken müssen Wege finden, ihre Herzen und Geldbeutel zu erobern.</p> <p>Dies erhöht den Druck in den Marketingabteilungen, dafür zu sorgen, dass jede Kampagne glänzt, jeder Werbe-Euro effizient genutzt wird und jeder Klick zu einem Verkauf führt.</p> <p>Der Weihnachtsmann hat Rudolphs rote Nase, um ihn durch die wichtigste Zeit des Jahres zu leiten. Dank der Expert:innen im <a title="Taboola Creative Shop" href="https://www.taboola.com/creative-shop" target="_blank" rel="noopener">Taboola Creative Shop</a> haben Werbetreibende etwas noch Besseres: das 2024 <strong>Q4 Holiday Creative Playbook</strong>, das voller datengestützter Erkenntnisse steckt, die die Denkweise der Verbraucher:innen beleuchten!</p> <p>Anstatt zu raten und dir Sorgen zu machen, folge einfach den branchenspezifischen Werbemittel-Ratschlägen, die deine Weihnachtskampagnen transformieren, das Engagement steigern und die KPIs übertreffen.</p> <div class="cta-banner background-color-blue py-3"> <div class="row"> <div class="col-12"> <h4>Explore Data-Driven Creative Shop Playbooks</h4> <a href="https://www.taboola.com/creative-shop" class="btn" target="_blank"> Learn More </a> </div> </div> </div> <h2>Frohes Marketing: Branchenspezifische Werbemittel-Tipps</h2> <h3>Kosmetik: Natürlicher Glow</h3> <p><strong>Titeltrends:</strong> Käufer:innen von Kosmetikartikeln fühlen sich zunehmend zu umweltfreundlichen Materialien und nachhaltigen Praktiken hingezogen. Hebe natürliche Inhaltsstoffe, recycelte Produkte und besondere Rabatte hervor, um ihre Aufmerksamkeit zu erregen.</p> <p><strong>Bildtrends:</strong> Zeige Nahaufnahmen einer Person, die das Produkt anwendet, Hände, die das Produkt halten, oder demonstriere die Wirksamkeit mit Vorher-nachher-Bildern.</p> <p><img fetchpriority="high" decoding="async" class="aligncenter" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXet2iJABYbtlC4v1EybYTLlldwUMQRITFyd7qBV54zFO91XCtpSdQ55tOaBHb2DlIbURdiyIhWoRHxmispadLSxVdJSc4XyhO9sTT0E0gb2hyB3x7UpG_Bm2BhBVv5l8Q9vrvDM7DzUHSl5vhE7kDbU8gFn?key=nBEzPBn2Qu2ZFh_gvQYE0g" width="624" height="572" /></p> <h3>Technologie: Innovation zum Anfassen</h3> <p><strong>Titeltrends: </strong>Tech-Produkte bereichern den Alltag. Betone praktische Anwendungen, teile nützliche Hacks und Geheimtipps oder stelle die neuesten Funktionen in den Vordergrund. Füge Rabatte und Sonderangebote hinzu, um das Interesse der Käufer:innen zu wecken.</p> <p><strong>Bildtrends: </strong>Setze auf Nahaufnahmen von Produkten oder Händen, die Geräte bedienen, um ein Gefühl von Intimität und Authentizität zu erzeugen. Die Darstellung realer Menschen, die das Produkt verwenden, erhöht die Glaubwürdigkeit.</p> <p><strong>Bonus-Tipp: </strong>Lade unser <a href="https://blog.taboola.com/de/tech-advertising-creative-playbook/" target="_blank" rel="noopener">Tech Creative Playbook</a> oder <a href="https://blog.taboola.com/de/gaming-advertising-creative-playbook/" target="_blank" rel="noopener">Gaming Creative Playbook</a> herunter, um weitere Tipps zu erhalten.</p> <p><img decoding="async" class="aligncenter" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeYJOW3xDgrltKKfphII1MZTdOVOk9h0cAkdgcA33EUMZV-6QKMtLvQG-gRPe2ayM3K0RZG2kQ35vlPPuhb9kU6kW6lx2Hd2a53dayHPamjyodP7briXD3ZSNlS1u7SrUBvZvAJQSUtguIRqLx2-5zECbY?key=nBEzPBn2Qu2ZFh_gvQYE0g" width="624" height="572" /></p> <h3>Mode, Stil und Shopping: Trends und Empfehlungen</h3> <p><strong>Titeltrends: </strong>Titel sollten sich auf die Personalisierbarkeit der Produkte, die Nachhaltigkeit oder Befürwortungen der Marke konzentrieren – sei es durch Prominente oder durch die Zustimmung der jungen Generation. Verdeutliche, für wen das Produkt gemacht ist und welchen „Coolness-Faktor“ es hat.</p> <p><strong>Bildtrends: </strong>Präsentiere das Produkt auf einem klaren, einfachen Hintergrund oder aus einzigartigen Blickwinkeln, um es hervorzuheben.</p> <p><img decoding="async" class="aligncenter" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfygIdfHn-k_joXSF_Ue08JTUj02cDoXS3iKZ_obTXvspGrvwhSX_RWRG7hHn68-68c_l4mXsc2YexHZaGvwWqKeEIOLRLZjwqnCfdoGb2OmukVDvcugyiZ6_rOakmLOz_JFbjVPEf8e48jS0abm2ghI0Y?key=nBEzPBn2Qu2ZFh_gvQYE0g" width="624" height="572" /></p> <h3>Gesundes Leben: Wohlbefinden in Reichweite</h3> <p><strong>Titeltrends:</strong> Gesundheit und Wohlbefinden sehen für jede:n anders aus. Informiere daher über personalisierte Pläne, die gesundheitlichen Produktvorteile oder darüber, wie es auf bestimmte Gesundheitsprobleme eingeht.</p> <p><strong>Bildtrends: </strong>Setze auf Bilder, die Hände beim Nutzen des Produkts zeigen, oder authentische Menschen, die deine potenzielle Zielgruppe repräsentieren.</p> <p><strong>Bonus-Tipp:</strong> Lade unser <a href="https://blog.taboola.com/de/healthcare-marketing/" target="_blank" rel="noopener">Health Creative Playbook</a> herunter, um weitere Einblicke zu erhalten.</p> <p><img loading="lazy" decoding="async" class="aligncenter" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd7vQrOMoqDtVzeBuBWgvLJ_wyp3jnjyexNCMId7xXnIOVM2aoDVD4QYczsC4f2iTHQhGNljlZqIQaHiWZ0HycYhtHBMJLthAALNEUuivmEy9ilrCzM5U0BUT4-ktr2oWCr-z21NJdNaEgxKotgYqzFomku?key=nBEzPBn2Qu2ZFh_gvQYE0g" width="624" height="572" /></p> <h3>Reisen: Das Abenteuer wartet</h3> <p><strong>Titeltrends: </strong>Hebe in den Überschriften zeitlich begrenzte Angebote und Buchungsmöglichkeiten hervor, betone maßgeschneiderte Urlaubsbuchungen (denke an Familien oder Singles) und inspiriere zur frühzeitigen Planung für den Sommer.</p> <p><strong>Bildtrends: </strong>Verwende Bilder von fröhlichen Menschen an Stränden oder in Resorts, um das Urlaubsgefühl zu vermitteln und Fernweh zu wecken.</p> <p><strong>Bonus-Tipp: </strong>Weitere Einblicke findest du in unserem <a href="https://blog.taboola.com/de/travel-advertising-creative-playbook/" target="_blank" rel="noopener">Travel Creative Playbook</a>.</p> <p><img loading="lazy" decoding="async" class="aligncenter" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc1QX0mQEB2wVydklEYbHEoBfYWMKSACjQX9wCijss3__diUzsBvmU3S80IqCSmZamBmsISBzpiK-woO1J83mO0YphDC_Jr7hxfYoVrnNUM-NmpkrMjyI633kEwPvrpSaj_maLbWILsmIyyoRMLwbCpZEs?key=nBEzPBn2Qu2ZFh_gvQYE0g" width="624" height="572" /></p> <h3>Haus & Garten: Raum zum Regenerieren</h3> <p><strong>Titeltrends: </strong>Haus- und Gartenbegeisterte lieben praktische Tipps. Kreiere daher Titel, die nützliche Tricks verraten, verwende nummerierte Listen für Trends und Geschenkideen und kommuniziere Werbeaktionen und Rabatte klar.</p> <p><strong>Bildtrends: </strong>Zeige Nahaufnahmen von Produkten in geeigneten Innen- oder Außenbereichen oder zeige Hände, die das Produkt vorführen, um ein Gefühl von Praktikabilität und Nützlichkeit zu vermitteln.</p> <p><img loading="lazy" decoding="async" class="aligncenter" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcs48jfGiKG8ADg01GujuPBWxDvfTxUvxVI6Yi0CeIkIOe2YNi7kjrkd4hNKSVqVZGysuVKL2w555uARqXhH3ELr4C9gY03JZ2bxAPmdCW6OMqurZZgu48y8KAlelE9Kq_w0QxYyT-qD6zISeGXqHlUGtyn?key=nBEzPBn2Qu2ZFh_gvQYE0g" width="624" height="572" /></p> <h3>Automobil: Ins Vergnügen fahren</h3> <p><strong>Titeltrends: </strong>Umweltfreundliche Merkmale sind heutzutage ein großer Anziehungspunkt, also stelle diese in den Vordergrund. Sprich direkt über Sonderangebote, Handels- oder Verkaufsmöglichkeiten oder neue Modelle für 2025.</p> <p><strong>Bildtrends: </strong>Verwende auffällige Farben oder zeige Autos beim Laden, auf offenen Straßen oder in Urlaubs- oder Winterumgebungen, um ein Gefühl von Freude und Abenteuer zu erzeugen.</p> <p><strong>Bonus-Tipp: </strong>Lade unser <a href="https://blog.taboola.com/de/auto-advertising-creative-playbook/" target="_blank" rel="noopener">Auto Creative Playbook</a> herunter, um weitere Ratschläge zu erhalten.</p> <p><img loading="lazy" decoding="async" class="aligncenter" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXe_tGxZ9jFpuaVznL3feM5e9_xffgioE8genfIyD947zSQ0aEm2lr7kLeegcFAPRElYWXbHLPEAuLYVyyWxIfqB_ed-P38zUmxdeO8TIfZKnocN1PW1Xd9VzmBytf0jmAh270GnduFXhDwF53Q9nc6_6TWg?key=nBEzPBn2Qu2ZFh_gvQYE0g" width="624" height="572" /></p> <h3>Finanzen: Finanz-Weisheit</h3> <p><strong>Titeltrends: </strong>Bei finanzbezogenen Anzeigen ist es entscheidend, Kompetenz und Mehrwert zu vermitteln. Formuliere Überschriften, die Expert:innenprognosen enthalten, Vermögenswerte oder Institutionen benennen oder die Zielgruppe anhand von Lebensereignissen ansprechen.</p> <p><strong>Bildtrends: </strong>Wähle Bilder, die verschiedene Anlagen oder Währungen zeigen, Personen, die ihre Finanzen mithilfe von Geräten verwalten, oder Porträts von Expert:innen, um Vertrauen und Zuverlässigkeit zu vermitteln.</p> <p><strong>Bonus-Tipp: </strong>Weitere Einblicke erhältst du in unserem <a href="https://blog.taboola.com/de/finance-advertising-creative-playbook/" target="_blank" rel="noopener">Finance Creative Playbook.</a></p> <p><img loading="lazy" decoding="async" class="aligncenter" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcDsKGcrm0xeP02N9rDUH_7H72y-ula6j8XURRf9ZU16p91bWMp7fyggacaMTxO3P-AgudANZiTRWRvtWav7HYhY-VofRhTWhgYNMApKmQjeMUKVuQSItdEhPqgpqGgTRfe8OpWkb8I7UktBH3gbPgc_Lo?key=nBEzPBn2Qu2ZFh_gvQYE0g" width="624" height="572" /></p> <h2>Weihnachtskampagnen-Erfolg</h2> <p>Lade das vollständige <a href="https://www.taboola.com/creative-shop" target="_blank" rel="noopener">Holiday Creative Playbook für das 4. Quartal 2024</a> herunter. Es enthält wertvolle Erkenntnisse, kreative Strategien für wichtige Verkaufsmomente, Einblicke in das Einkaufsverhalten von Kund:innen und vieles mehr. Es wird dir helfen, deine Kampagnen zum Leuchten zu bringen!</p> <p>Lade Taboolas <a href="https://www.taboola.com/creative-shop" target="_blank" rel="noopener">Holiday Creative Playbook für das 4. Quartal 2024</a> herunter, um all unsere Q4-Erkenntnisse zu entdecken.</p> <p>Weitere Insights und Trends zu den Feiertagen und dem 4. 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