Creative Shop | Taboola.com

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justify-content-center pt-lg-5 py-md-3 py-sm-3 py-xs-3 px-5 px-md-0"> <div class='col-12 col-md-6 col-lg-3 property mt-5 mt-lg-0 px-3 pl-md-0 pr-md-3 '> <img class="" src='https://www.taboola.com//wp-content/uploads/2024/04/icn-creative_shop_redesign-analytics-v01.svg' alt=''> <span class="text-white poppins-medium text-center text-lg-left px-2 px-md-0">Creative strategy & analysis</span> </div> <div class='col-12 col-md-6 col-lg-3 property mt-5 mt-lg-0 px-3 pl-md-0 pr-md-3 '> <img class="" src='https://www.taboola.com//wp-content/uploads/2024/04/icn-creative_shop_redesign-design-v01.svg' alt=''> <span class="text-white poppins-medium text-center text-lg-left px-2 px-md-0">Generate & optimize media assets and copy</span> </div> <div class='col-12 col-md-6 col-lg-3 property mt-5 mt-lg-0 px-3 pl-md-0 pr-md-3 '> <img class="" src='https://www.taboola.com//wp-content/uploads/2024/04/icn-creative_shop_redesign-landing_page-v01.svg' alt=''> <span class="text-white poppins-medium text-center text-lg-left px-2 px-md-0">Landing page & funnel tips</span> </div> <div class='col-12 col-md-6 col-lg-3 property mt-5 mt-lg-0 px-3 pl-md-0 pr-md-3 '> <img class="" src='https://www.taboola.com//wp-content/uploads/2024/04/icn-creative_shop_redesign-workshop-v01.svg' alt=''> <span class="text-white poppins-medium text-center text-lg-left px-2 px-md-0">Custom workshops & brand lift studies</span> </div> </div> </div> </section>  <section class="pt-md-4 pt-lg-5 linear-background"> <div class="container "> <div class="row d-flex case-study-container justify-content-around align-items-end"> <div class="col-12 col-lg-7 col-xl-7 align-self-center case-study-body pl-lg-5 "> <h1 class="case-study-title text-capitalize text-white poppins-bold mt-5" data-aos="fade-up" > Creative Shop’s Role in Lowe's Growth Journey </h1> <h2 class="case-study-sentence pt-4 pt-lg-2 text-capitalize text-white poppins-medium" data-aos="fade-up" data-aos-delay="50"> Boosted main ROAS KPI by nearly <span class="case-study-sentence case-study-sentence-percent text-capitalize text-white poppins-bold d-block d-lg-inline mt-2" > 100% </span> </h2> <div class="d-flex flex-start align-items-start pt-lg-4 mb-lg-4 justify-content-lg-center" data-aos="fade-up" data-aos-delay="100"> <img class="d-none d-lg-flex" src='https://www.taboola.com//wp-content/uploads/2024/04/title.svg' alt=''> <p class="font-italic case-study-text text-white poppins px-2 pl-md-2 pr-md-0"> “Lowe’s has benefited greatly from the Taboola Creative Shop. There have been several instances where they were able to produce cutdowns of long-form videos... Leveraging animated stills to compliment standard units has also boosted performance against our main ROAS KPI by nearly 100%.” said the Lowe’s team. </p> </div> </div> <div class="col-12 col-lg-5 col-xl-5 " data-aos="fade-up"> <div class="video creative-shop-video mx-auto text-center text-lg-left" id="video_creative_shop" data-video="https://www.taboola.com//wp-content/uploads/2024/05/vdo-creative_shop_rebranding-lowes_mockup-v13.mp4"> </div> </div> </div> </div> </section>  <section class="background-black position-relative overflow-hidden services-wrap "> <div id="lottie-background"></div> <div class="gradient-bg"></div> <div class="services-images height-100-percent"> <div class="container height-100-percent "> <div class="row justify-content-center align-items-center px-3 px-md-0 d-flex height-100-percent "> <div class="col-12 mt-auto"> <div class="row text-center pl-3 pl-md-0 pt-5 pt-md-"> <h1 class="col-lg-10 px-0 mx-auto font-size-xl line-height-2 font-weight-bolder text-capitalize text-white poppins-bold services-header mt-4 mt-md-0 ">Creative Services <span class="d-block d-md-inline-block font-size-xl h1 line-height-2 text-capitalize poppins-bold"> Based On </span> <span class="typewrite" data-period="100" data-type='[ "Creative Trends"," Best Practices","Unique Data" ]'> <span class="typewrite-wrap"></span> </span> <i class="blink"> </i> </h1> </div> </div> <div class="col-12 col-md-8 text-center mb-auto"> <p class=" font-size-responsive-xxl line-height-4 text-white my-4 poppins-medium">The Creative Shop has access to over 600M+ daily active users Taboola reaches and uses this data to learn what kind of creatives work for performance and branding KPIs </p> </div> </div> </div> </div> </section>  <section class=" min-height-400 background-black"> <div class="container"> <div class="row py-5 features-container px-4 px-md-0"> <div class="text-center background-black feature-tab mb-5 mb-md-4 col-md-4 " data-aos="fade-up" data-aos-delay="0"> <div class="feature-container d-flex flex-column justify-content-center align-items-center feature-container-0"> <img class="service-icon" src="https://www.taboola.com//wp-content/uploads/2024/04/group-4.svg" alt="" /> <h3 class="font-size-md line-height-2 text-white mt-4 poppins-semi-bold">Services</h3> </div> <p class="feature-description border text-center poppins background-black line-height-4 text-white">Sourcing, curation, optimization and creation of any creative materials needed to succeed on Taboola.</p> </div> <div class="text-center background-black feature-tab mb-5 mb-md-4 col-md-4 " data-aos="fade-up" data-aos-delay="50"> <div class="feature-container d-flex flex-column justify-content-center align-items-center feature-container-1"> <img class="service-icon" src="https://www.taboola.com//wp-content/uploads/2024/04/group-3.svg" alt="" /> <h3 class="font-size-md line-height-2 text-white mt-4 poppins-semi-bold">Methodology</h3> </div> <p class="feature-description border text-center poppins background-black line-height-4 text-white">Recommendations are based on massive data, experience from thousands of campaigns, and hundreds of A/B tests.</p> </div> <div class="text-center background-black feature-tab mb-5 mb-md-4 col-md-4 " data-aos="fade-up" data-aos-delay="100"> <div class="feature-container d-flex flex-column justify-content-center align-items-center feature-container-2"> <img class="service-icon" src="https://www.taboola.com//wp-content/uploads/2024/04/group-2.svg" alt="" /> <h3 class="font-size-md line-height-2 text-white mt-4 poppins-semi-bold">Team</h3> </div> <p class="feature-description border text-center poppins background-black line-height-4 text-white">The team includes creative strategists, video editors, designers, copywriters, data analysts and behavioral psychologists.</p> </div> </div> </div> </section>  <section class="py-4 py-md-5"> <div class="container"> <div class="row align-items-center py-3 py-lg-5"> <div class="col-12 text-center max-width-600 mx-auto"> <h2 data-aos="fade-up" class="col-12 px-sm-0 px-xs-0 text-left text-md-center color-black line-height-2 poppins-bold mx-auto title">Explore Our Creative Vertical <span class="text-light-blue poppins-bold stories-pink-title"> Playbooks</span> </h2> </div> </div> </div> <div class="container "> <div id="playbook-gallery" class="playbook-gallery d-flex "> <div class="playbook playbooks-expander" style=""> <a href="https://www.taboola.com//wp-content/uploads/2024/04/2024-creative-shop-vertical-playbook-_-gaming-1.pdf" style="display: none;" class="playbook-pdf-link" data-playbook-id="hbspt_b63bf8bf-70ae-4c2f-8072-fbbeccc2c917"></a> <button class="btn btn-primary w-100 h-100 playbook-img" data-toggle="modal" data-target="#modal_hbspt_b63bf8bf-70ae-4c2f-8072-fbbeccc2c917" style="background-image: url('https://www.taboola.com//wp-content/uploads/2024/05/img-cs-playbooks-gaming.jpg');"></button> </div> <div class="playbook playbooks-expander" style=""> <a href="https://www.taboola.com//wp-content/uploads/2024/04/2024-creative-shop-vertical-playbook-_-health-medical-health-and-healthy-living-1.pdf" style="display: none;" class="playbook-pdf-link" data-playbook-id="hbspt_af16ec26-60ca-49be-b022-75fab7e62ba9"></a> <button class="btn btn-primary w-100 h-100 playbook-img" data-toggle="modal" data-target="#modal_hbspt_af16ec26-60ca-49be-b022-75fab7e62ba9" style="background-image: url('https://www.taboola.com//wp-content/uploads/2024/05/img-cs-playbooks-health.jpg');"></button> </div> <div class="playbook playbooks-expander" style=""> <a href="https://www.taboola.com//wp-content/uploads/2024/04/2024-creative-shop-vertical-playbook-_-auto-1.pdf" style="display: none;" class="playbook-pdf-link" data-playbook-id="hbspt_5460f60c-1b78-4eb2-9fcb-9cf15dfc8068"></a> <button class="btn btn-primary w-100 h-100 playbook-img" data-toggle="modal" data-target="#modal_hbspt_5460f60c-1b78-4eb2-9fcb-9cf15dfc8068" style="background-image: 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class="col-12 text-center max-width-800 mx-auto"> <h2 data-aos="fade-up" class="col-12 color-black line-height-2 poppins-bold font-weight-bolder mx-auto text-mobile-left stories-pink-title">Discover Taboola's Creative <span class="text-light-blue poppins-bold stories-pink-title"> Best Practices</span> </h2> </div> </div> </div> <div class="container"> <div id="playbook-gallery" class="playbook-gallery d-flex"> <div class="playbook best-practices-expander" style=""> <a href="https://www.taboola.com//wp-content/uploads/2024/07/taboola-creative-shop_-2024-holiday-creative-playbook.pdf" target="_blank" class="playbook-pdf-link"> <button class="btn btn-primary w-100 h-100 playbook-img" style="background-image: url('https://www.taboola.com//wp-content/uploads/2024/07/img-cs-best_practices-holiday-title.jpg');"></button> </a> </div> <div class="playbook best-practices-expander" style=""> <a 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playbook-img" style="background-image: url('https://www.taboola.com//wp-content/uploads/2024/05/img-cs-best_practices-lp-quickstrat.jpg');"></button> </a> </div> </div> <div class="w-100 mt-4 mb-sm-4 mb-xs-4 text-center"> <button class="mx-auto btn btn--pink btn--pill btn--large poppins-medium cta-playbook" id="view-all-best-practices-expander" onclick="viewAllCards('best-practices-expander')">View All</button> <button class="mx-auto btn btn--pink btn--pill btn--large poppins-medium cta-playbook" id="show-less-best-practices-expander" onclick="showLessCards('best-practices-expander')" style="display:none;">Show Less</button> </div> </div> </section> <section class="py-md-4 pb-lg-5 pb-xl-5 pb-sm-0 pb-xs-0 pt-md-5"> <div class="container"> <div class="row justify-content-center py-md-5 pb-sm-0 pb-xs-0 stories"> <div class="col-12 text-center stories-content pt-xs-4"> <h2 data-aos="fade-up" class="stories-pink-title line-height-2 poppins-bold text-capitalize mx-auto color-black text-mobile-left"><span class="text--pink poppins-bold text-capitalize stories-pink-title">Success</span> Stories</h2> <p data-aos="fade-up" data-aos-delay="50" class="col-lg-8 px-0 font-size-md color-black line-height-4 mt-3 poppins-medium mx-auto text-mobile-left">The Taboola Creative Shop helps major brands and agencies reach their campaign goals: from performance to brand awareness </p> </div> <div class="col-12 col-lg-11 pt-lg-5 pt-xl-5 mt-5 mt-sm-4 mt-xs-4"> <div class="row flex-column-reverse flex-md-row align-items-center "> <div class="text-center col-md-6 before-after-outer-container"> <div class="before-after-container"> <div class="position-relative before-after-slider"> <div class="video before position-absolute" id="video_1" data-video="https://www.taboola.com//wp-content/uploads/2024/05/web-creative_shop-success_stories_enpal_new_1.mp4"> </div> <img class='after position-absolute' src="https://www.taboola.com//wp-content/uploads/2024/05/web-creative_shop-success_stories_enpal_old.jpg" /> <div class="before-after-button"> <div class="btn-drag"> </div> </div> </div> </div> </div> <div class="col-12 col-md-6 mb-5 mb-md-0 text-left pl-lg-5"> <div class="row"> <div class="col-12"> <div class="pl-lg-4 pl-md-4"> <img class="brand-logo" src="https://www.taboola.com//wp-content/uploads/2024/05/enpal_vector_logo.svg" alt=""> <p class="font-size-md poppins color-black line-height-4 my-3">“The Taboola Creative Shop provided fresh content ideas and strategies, which were crucial to the success of our campaign.”<br /> <br /> Alina Bart, Growth Development Lead, Enpal B.V.</p> <div class="row"> <div class="col-4 result result-0"> <span class="result-number font-weight-bolder text-capitalize ">-17%</span> <p class="font-size-md font-weight-light color-black line-height-4 mb-3"> Cost Per Acquisition </p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col-12 col-lg-11 pt-lg-5 pt-xl-5 mt-5 mt-sm-4 mt-xs-4"> <div class="row flex-column-reverse flex-md-row align-items-center py-lg-3 py-xl-3 py-md-5 flex-md-row-reverse"> <div class="text-center col-md-6 before-after-outer-container"> <div class="before-after-container"> <div class="position-relative before-after-slider"> <div class="video before position-absolute" id="video_1" data-video="https://www.taboola.com//wp-content/uploads/2024/04/web-creative_shop-success_stories_esalon_new-1.mp4"> </div> <div class="video after position-absolute" id="video_2" data-video="https://www.taboola.com//wp-content/uploads/2024/04/web-creative_shop-success_stories_esalon_old-1.mp4"> </div> <div class="before-after-button"> <div class="btn-drag"> </div> </div> </div> </div> </div> <div class="col-12 col-md-6 mb-5 mb-md-0 text-left "> <div class="row"> <div class="col-12"> <div class=""> <img class="brand-logo" src="https://www.taboola.com//wp-content/uploads/2024/05/esalon.svg" alt=""> <p class="font-size-md poppins color-black line-height-4 my-3">eSalon adjusted their campaign creatives from social-focused to native-focused.</p> <ul class="mb-4 creative-shop-list"> <li class="font-size-md poppins color-black line-height-4 mb-2 list-icon-creative-shop-1">Video focused on attention grabbing scene</li> <li class="font-size-md poppins color-black line-height-4 mb-2 list-icon-creative-shop-1">Titles adjusted to be short, enticing and informational</li> </ul> <div class="row"> <div class="col-4 result result-1"> <span class="result-number font-weight-bolder text-capitalize ">+53%</span> <p class="font-size-md font-weight-light color-black line-height-4 mb-3">CTR over the time</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col-12 col-lg-11 pt-lg-5 pt-xl-5 mt-5 mt-sm-4 mt-xs-4"> <div class="row flex-column-reverse flex-md-row align-items-center "> <div class="text-center col-md-6 before-after-outer-container"> <div class="before-after-container"> <div class="position-relative before-after-slider"> <div class="video before position-absolute" id="video_1" data-video="https://www.taboola.com//wp-content/uploads/2024/04/web-creative_shop-success_stories_pg_new.mp4"> </div> <div class="video after position-absolute" id="video_2" data-video="https://www.taboola.com//wp-content/uploads/2024/04/web-creative_shop-success_stories_pg_old.mp4"> </div> <div class="before-after-button"> <div class="btn-drag"> </div> </div> </div> </div> </div> <div class="col-12 col-md-6 mb-5 mb-md-0 text-left pl-lg-5"> <div class="row"> <div class="col-12"> <div class="pl-lg-4 pl-md-4"> <img class="brand-logo" src="https://www.taboola.com//wp-content/uploads/2024/05/pg.svg" alt=""> <p class="font-size-md poppins color-black line-height-4 my-3">P&G adjusted their TV-optimized video creative to work better for a native mindset.</p> <ul class="mb-4 creative-shop-list"> <li class="font-size-md poppins color-black line-height-4 mb-2 list-icon-creative-shop-2">Video size and length were adjusted</li> <li class="font-size-md poppins color-black line-height-4 mb-2 list-icon-creative-shop-2">Text on the video was translated</li> <li class="font-size-md poppins color-black line-height-4 mb-2 list-icon-creative-shop-2">Logo, end slide and CTA were added</li> </ul> <div class="row"> <div class="col-4 result result-2"> <span class="result-number font-weight-bolder text-capitalize ">21%</span> <p class="font-size-md font-weight-light color-black line-height-4 mb-3">Higher CTR</p> </div> <div class="col-4 result result-2"> <span class="result-number font-weight-bolder text-capitalize ">10%</span> <p class="font-size-md font-weight-light color-black line-height-4 mb-3">Completion Rate</p> </div> <div class="col-4 result result-2"> <span class="result-number font-weight-bolder text-capitalize ">8%</span> <p class="font-size-md font-weight-light color-black line-height-4 mb-3">Higher viewability</p> </div> </div> </div> </div> </div> </div> </div> </div> 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