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aria-label="visualization (6 items)">visualization</a> </div> </div> <div class="js-ajax-frame"> <section class="post-list"> <h3>Recent posts</h3> <article class="post"> <div class="article-footer"> <time datetime="2014">5 Mar 2014</time> <h4><a href="https://www.idea.org/blog/2014/03/05/gender-role-literacy-girls-in-science/">Gender role literacy: Girls in science?</a></h4> </div> <p>There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when <a href="https://www.idea.org/blog/2014/03/05/gender-role-literacy-girls-in-science/">[…]</a></p> <a class="more" href="https://www.idea.org/blog/2014/03/05/gender-role-literacy-girls-in-science/">Read more</a> </article> <article class="post"> <div class="article-footer"> <time datetime="2013">9 Dec 2013</time> <h4><a href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/">Challenges of crowdsourcing: Analysis of Historypin</a></h4> </div> <p>Crowdsourcing can build virtual community, engage the public, and build large knowledge databases about science and culture. But what does it take, and how fast can you grow? For some insight, we look at a crowdsourced history site: Historypin is an appealing database of historical photos, with dates, locations, captions, and other metadata. It’s called History <a href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/">[…]</a></p> <a class="more" href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/">Read more</a> </article> <article class="post"> <div class="article-footer"> <time datetime="2013">18 Nov 2013</time> <h4><a href="https://www.idea.org/blog/2013/11/18/dinovember-creative-literacy-starts-young/">Dinovember: Creative literacy starts young</a></h4> </div> <p>“Uh-oh,” Refe Tuma heard his girls whisper. “Mom and Dad are not going to like this.” It’s Dinovember, and his family’s plastic dinosaurs have been getting into mischief all month. Every year, Tuma and his wife devote the month of November to “convincing our children that, while they sleep, their plastic dinosaur figures come to life. <a href="https://www.idea.org/blog/2013/11/18/dinovember-creative-literacy-starts-young/">[…]</a></p> <a class="more" href="https://www.idea.org/blog/2013/11/18/dinovember-creative-literacy-starts-young/">Read more</a> </article> </section> </div> </div> </div> </div> </header> <main role="main" id="main"><div id="twocolumns" class="full_width"> <div class="container default_page"> <div class="twocolumns-holder"> <section id="content" class="ajax-container"> <div class="title"> <h1>Tag: public relations</h1> </div> <div class="post-2846 post type-post status-publish format-standard hentry category-communications category-strategy tag-audience tag-culture tag-dissemination tag-education tag-google tag-outreach tag-public-relations tag-visitors tag-volunteer tag-wikipedia" id="post-2846"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/08/09/reaching-the-public-via-wikipedia/" rel="bookmark">Reaching the public via Wikipedia</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/08/09/reaching-the-public-via-wikipedia/" rel="bookmark">August 9th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-full wp-image-2908" title="Wikipedia" src="http://www.idea.org/blog/wp-content/uploads/2011/08/Screen-Shot-2011-08-09-at-7.12.17-PM.png" alt="" width="120" height="145" />Wikipedia, the free, online encyclopedia that “anyone can edit,” is a useful way to deliver scientific and cultural knowledge to the public. Wikipedia is the <a href="http://www.google.com/adplanner/static/top1000/">5th most visited</a> web site, with <a href="http://stats.wikimedia.org/reportcard/RC_2011_04_detailed.html">400</a>–<a href="https://www.google.com/adplanner/planning/site_profile#siteDetails?uid=domain%253A%2520wikipedia.org&geo=001&lp=false">450</a> million unique visitors per month.</p> <p>It’s not “merely a larger audience, but a different audience,” says Sara Snyder, webmaster for the Smithsonian Institution’s <a href="http://www.aaa.si.edu/">Archives of American Art</a>, who has recently started to use Wikipedia more. She says, “Our main website is geared towards an academic-minded or university-level student, researcher, curator, or professional art historian. Yet we have information and collections that may inform or appeal to a broader set of folks, such as younger students and art enthusiasts. Wikipedia is a platform for trying to start serving those researchers too, without overhauling the current way we do business or our existing website.” <a href="https://www.idea.org/blog/2011/08/09/reaching-the-public-via-wikipedia/#more-2846" class="more-link"><span aria-label="Continue reading Reaching the public via Wikipedia">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/communications/" rel="category tag">Communication</a>, <a href="https://www.idea.org/blog/category/strategy/" rel="category tag">Strategy</a></li> <li><a href="https://www.idea.org/blog/2011/08/09/reaching-the-public-via-wikipedia/#comments">4 Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/audience/" rel="tag">Audience</a>, <a href="https://www.idea.org/blog/tag/culture/" rel="tag">culture</a>, <a href="https://www.idea.org/blog/tag/dissemination/" rel="tag">dissemination</a>, <a href="https://www.idea.org/blog/tag/education/" rel="tag">education</a>, <a href="https://www.idea.org/blog/tag/google/" rel="tag">google</a>, <a href="https://www.idea.org/blog/tag/outreach/" rel="tag">outreach</a>, <a href="https://www.idea.org/blog/tag/public-relations/" rel="tag">public relations</a>, <a href="https://www.idea.org/blog/tag/visitors/" rel="tag">visitors</a>, <a href="https://www.idea.org/blog/tag/volunteer/" rel="tag">volunteer</a>, <a href="https://www.idea.org/blog/tag/wikipedia/" rel="tag">Wikipedia</a></li> </ul> </div> </div> <div class="post-1449 post type-post status-publish format-standard hentry category-business-management category-communications category-strategy tag-advertising tag-audience tag-communications-2 tag-outreach tag-planning tag-public-relations tag-strategic-communication" id="post-1449"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/03/16/what-is-strategic-communications/" rel="bookmark">What is strategic communications?</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/03/16/what-is-strategic-communications/" rel="bookmark">March 16th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright" title="abomb" src="http://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-15-at-5.52.32-PM.png" alt="" width="154" height="136" /></p> <p>The term “strategic communications” has become popular over the last two decades. It means infusing communications efforts with an agenda and a master plan. Typically, that master plan involves promoting the brand of an organization, urging people to do specific actions, or advocating particular legislation.</p> <p>It can refer to both a process, and to a specific job title.</p> <p><strong> <a href="https://www.idea.org/blog/2011/03/16/what-is-strategic-communications/#more-1449" class="more-link"><span aria-label="Continue reading What is strategic communications?">(more…)</span></a></strong></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/business-management/" rel="category tag">Business</a>, <a href="https://www.idea.org/blog/category/communications/" rel="category tag">Communication</a>, <a href="https://www.idea.org/blog/category/strategy/" rel="category tag">Strategy</a></li> <li><a href="https://www.idea.org/blog/2011/03/16/what-is-strategic-communications/#comments">23 Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/advertising/" rel="tag">advertising</a>, <a href="https://www.idea.org/blog/tag/audience/" rel="tag">Audience</a>, <a href="https://www.idea.org/blog/tag/communications-2/" rel="tag">communications</a>, <a href="https://www.idea.org/blog/tag/outreach/" rel="tag">outreach</a>, <a href="https://www.idea.org/blog/tag/planning/" rel="tag">planning</a>, <a href="https://www.idea.org/blog/tag/public-relations/" rel="tag">public relations</a>, <a href="https://www.idea.org/blog/tag/strategic-communication/" rel="tag">strategic communication</a></li> </ul> </div> </div> </section> </div> </div> </div> </main> <footer id="footer"> <div class="container"> <nav class="page-nav"> <ul> <li id="menu-item-4498" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-4498"><a href="https://www.idea.org/blog/">Home</a></li> <li id="menu-item-4497" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4497"><a href="https://www.idea.org/blog/about/">Mission & history</a></li> <li id="menu-item-4499" class="popup menu-item menu-item-type-custom menu-item-object-custom menu-item-4499"><a title="popup" class="js-btn-show-popups" href="#wrapper">Browse topics</a></li> <li id="menu-item-4666" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4666"><a href="https://www.idea.org/blog/contact/">Contact IDEA</a></li> <li>Copyright © 2025 <a href="https://www.idea.org/blog">IDEA</a></li> </ul> </nav> </div> </footer> </div> <script type='text/javascript'> /* <![CDATA[ */ var wpcf7 = {"apiSettings":{"root":"https:\/\/www.idea.org\/blog\/wp-json\/contact-form-7\/v1","namespace":"contact-form-7\/v1"},"cached":"1"}; /* ]]> */ </script> <script type='text/javascript' src='//www.idea.org/blog/wp-content/plugins/contact-form-7/includes/js/scripts.js'></script> <script type='text/javascript' src='//www.idea.org/blog/wp-content/themes/ideaorg/js/jquery.main.js'></script> <script type='text/javascript' src='//www.idea.org/blog/wp-includes/js/wp-embed.min.js'></script> </body>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-Y68B45MT0H"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-Y68B45MT0H'); </script> </html>