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Reporting</span></a></li></ul> </div> <div class="clear"></div> </div> <div class="clear"></div> </div>  </div> <div class="clear"></div> <div id="swm-mobi-nav"> <span class="swm-mobi-nav-close"></span> <div class="clear"></div> </div> <div id="swm-mobi-nav-overlay-bg" class="swm-css-transition"></div> <div class="clear"></div> </div>  <div class="clear"></div> </div>  </div>  </div>  <div class="clear"></div> </div>  </header><div class="swm-header-placeholder" data-header-d="100" data-header-t="107" data-header-m="60" ></div> <div id="content" class="swm-main-container swm-site-content swm-css-transition" > <div class="swm-container swm-layout-full-width swm-post-sidebar-page" > <div class="swm-column swm-custom-two-third"> <div class="swm-posts-list"> <div id="swm-item-entries" class="swm-row"> <article class="post-entry swm-blog-post post-11385 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/the-advantages-of-prioritizing-audience-centric-b2b-content/" title="The Advantages of Prioritizing Audience-Centric B2B Content"><img fetchpriority="high" width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1-768x499.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1-600x390.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1-246x160.png 246w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 6, 2024</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/the-advantages-of-prioritizing-audience-centric-b2b-content/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>701 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11385"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/the-advantages-of-prioritizing-audience-centric-b2b-content/" >The Advantages of Prioritizing Audience-Centric B2B Content</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> In today’s competitive B2B landscape, prioritizing audience-centric content can give your business a significant edge. By understanding your target audience and tailoring your content to meet their specific needs and preferences, you can drive engagement, build trust, and ultimately boost your bottom line. Understanding the Importance of Audience-Centric B2B Content […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/the-advantages-of-prioritizing-audience-centric-b2b-content/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-11364 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-press-releases" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/consulting-specifying-engineer-announces-2024-40-under-40-award-winners/" title="Consulting-Specifying Engineer Announces 2024 40 Under 40 Award Winners"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/05/CSE-40-Under-40.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2024/05/CSE-40-Under-40.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/05/CSE-40-Under-40-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/05/CSE-40-Under-40-768x499.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/05/CSE-40-Under-40-600x390.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/05/CSE-40-Under-40-246x160.png 246w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>May 17, 2024</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/consulting-specifying-engineer-announces-2024-40-under-40-award-winners/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>963 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11364"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/consulting-specifying-engineer-announces-2024-40-under-40-award-winners/" >Consulting-Specifying Engineer Announces 2024 40 Under 40 Award Winners</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> May 13, 2024 — Chicago — Consulting-Specifying Engineer proudly announces the recipients of the 2024 40 Under 40 award. This award is given annually to 40 nonresidential building industry professionals ages 40 and younger who stand out in a variety of personal and professional aspects of their lives. To read […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/consulting-specifying-engineer-announces-2024-40-under-40-award-winners/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-11266 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/6-social-media-trends-b2b-marketers-need-to-know-for-2024/" title="6 Social Media Trends B2B Marketers Need to Know for 2024"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/02/2024-social-trends-blog.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="2024" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2024/02/2024-social-trends-blog.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/02/2024-social-trends-blog-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/02/2024-social-trends-blog-768x499.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/02/2024-social-trends-blog-600x390.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/02/2024-social-trends-blog-246x160.png 246w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>February 14, 2024</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/6-social-media-trends-b2b-marketers-need-to-know-for-2024/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1225 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11266"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/6-social-media-trends-b2b-marketers-need-to-know-for-2024/" >6 Social Media Trends B2B Marketers Need to Know for 2024</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Change is the only constant in the always-evolving world of social media. Last year brought forth countless trends, AI integration, and the rebranding of Twitter to X alongside the launch of Threads. As media consumption habits continue to shift, here are some top social media trends for B2B marketers to […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/6-social-media-trends-b2b-marketers-need-to-know-for-2024/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10955 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-marketing category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/social-media-community-management-101/" title="Social Media Community Management 101"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog-768x499.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog-600x390.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog-246x160.png 246w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 26, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/social-media-community-management-101/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1052 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10955"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/social-media-community-management-101/" >Social Media Community Management 101</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Social media marketing best practices are constantly evolving, and 90% of social media marketers agree that building an active online community is crucial to a successful social media strategy in 2023. Gone are the days when you could post a photo on Instagram and forget about it. In addition to […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/social-media-community-management-101/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10669 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-instagram category-social-media category-youtube" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/a-beginners-guide-to-short-form-video-in-2023/" title="A Beginners Guide to Short-Form Video in 2023"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/03/Short-Form-Video-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="White iPhone with the YouTube logo displayed." decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>March 1, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/a-beginners-guide-to-short-form-video-in-2023/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1589 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10669"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/a-beginners-guide-to-short-form-video-in-2023/" >A Beginners Guide to Short-Form Video in 2023</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> If you haven’t noticed by now, short-form video content is everywhere. Instagram has optimized its feed for Reels, YouTube shorts are quickly evolving, and TikTok is as popular as ever. 42% of social media marketers who don’t use short-form yet plan on trying it for the first time in 2023 […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/a-beginners-guide-to-short-form-video-in-2023/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10518 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-instagram category-social-media category-sprout-social" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/how-to-take-advantage-of-the-instagram-link-in-bio-feature/" title="How to Take Advantage of the Instagram Link in Bio Feature"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/10/Link-In-Bio-Blog-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>October 3, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/how-to-take-advantage-of-the-instagram-link-in-bio-feature/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>2189 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10518"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/how-to-take-advantage-of-the-instagram-link-in-bio-feature/" >How to Take Advantage of the Instagram Link in Bio Feature</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Have you ever noticed how many Instagram captions include the phrase “link in bio” while scrolling through the app? The term is used to direct users to click the link in an Instagram profile’s bio section, which is a small but mighty marketing tool. Unlike other social media platforms, Instagram […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/how-to-take-advantage-of-the-instagram-link-in-bio-feature/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10287 post type-post status-publish format-standard has-post-thumbnail hentry category-blogging-2 category-content-marketing category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/14-ways-to-repurpose-content-for-social-media-beyond/" title="14 Ways to Repurpose Content for Social Media & Beyond"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/06/Blog-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 24, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/14-ways-to-repurpose-content-for-social-media-beyond/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1504 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10287"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/14-ways-to-repurpose-content-for-social-media-beyond/" >14 Ways to Repurpose Content for Social Media & Beyond</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> As a digital marketer, you’ve most likely felt the pressure of needing to create new content for your audience on a monthly, weekly, or even daily basis. But let’s be honest. Sometimes you just don’t have the time to create fresh content from scratch. Presenting already existing content in a […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/14-ways-to-repurpose-content-for-social-media-beyond/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10140 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/5-tips-for-writing-social-media-copy/" title="5 Tips for Writing Social Media Copy"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/02/Blog-Image-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2022/02/Blog-Image.png 850w, https://marketing.wtwhmedia.com/wp-content/uploads/2022/02/Blog-Image-300x205.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2022/02/Blog-Image-768x524.png 768w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>February 24, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/5-tips-for-writing-social-media-copy/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>5951 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10140"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/5-tips-for-writing-social-media-copy/" >5 Tips for Writing Social Media Copy</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> The social media world is noisy. Every single minute, Instagram users share 65,000 photos, Twitter users post 575,000 tweets, and Facebook users share 240,000 posts. Effective copywriting is one way to cut through the clutter and make your audience stop the scroll. Below are 5 tips to keep in mind […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/5-tips-for-writing-social-media-copy/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-9702 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/5-easy-ways-to-boost-instagram-engagement/" title="5 Easy Ways to Boost Instagram Engagement"><img width="850" height="567" src="https://marketing.wtwhmedia.com/wp-content/uploads/2021/09/prateek-katyal-xv7-GlvBLFw-unsplash-scaled.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2021/09/prateek-katyal-xv7-GlvBLFw-unsplash-scaled.jpg 2560w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/09/prateek-katyal-xv7-GlvBLFw-unsplash-300x200.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/09/prateek-katyal-xv7-GlvBLFw-unsplash-1024x683.jpg 1024w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/09/prateek-katyal-xv7-GlvBLFw-unsplash-768x512.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/09/prateek-katyal-xv7-GlvBLFw-unsplash-1536x1024.jpg 1536w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/09/prateek-katyal-xv7-GlvBLFw-unsplash-2048x1365.jpg 2048w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>September 22, 2021</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/5-easy-ways-to-boost-instagram-engagement/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1551 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="9702"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/5-easy-ways-to-boost-instagram-engagement/" >5 Easy Ways to Boost Instagram Engagement</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Whether you are brand new to the app or already have a large following, increasing engagement on Instagram can be incredibly beneficial. Engagements are a good indication of how actively involved with your content your audience is, and how effective your brand campaigns are. On Instagram, consumers engage with brands […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/5-easy-ways-to-boost-instagram-engagement/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-9582 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/a-b2b-marketers-complete-guide-to-instagram/" title="A B2B Marketer’s Complete Guide to Instagram"><img width="773" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2021/06/alexander-shatov-_tF3vug2FhQ-unsplash.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 16, 2021</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/a-b2b-marketers-complete-guide-to-instagram/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1500 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="9582"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/a-b2b-marketers-complete-guide-to-instagram/" >A B2B Marketer’s Complete Guide to Instagram</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Should I be on Instagram? What type of posts should I be sharing? How do I make my company’s Instagram stand out? We’ll answer all of these questions and more in this guide. Why use Instagram for Business? Approximately 90% of people on Instagram follow a business. And there are […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/a-b2b-marketers-complete-guide-to-instagram/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-9370 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-online-marketing category-social-media tag-itr-economics" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/managing-uncertainty-a-digital-marketers-perspective/" title="Managing Uncertainty: A Digital Marketers Perspective"><img width="850" height="567" src="https://marketing.wtwhmedia.com/wp-content/uploads/2020/05/engin-akyurt-KtYvqysesC4-unsplash-scaled.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2020/05/engin-akyurt-KtYvqysesC4-unsplash-scaled.jpg 2560w, https://marketing.wtwhmedia.com/wp-content/uploads/2020/05/engin-akyurt-KtYvqysesC4-unsplash-300x200.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2020/05/engin-akyurt-KtYvqysesC4-unsplash-1024x683.jpg 1024w, https://marketing.wtwhmedia.com/wp-content/uploads/2020/05/engin-akyurt-KtYvqysesC4-unsplash-768x512.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2020/05/engin-akyurt-KtYvqysesC4-unsplash-1536x1024.jpg 1536w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>May 18, 2020</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/managing-uncertainty-a-digital-marketers-perspective/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>840 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="9370"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/managing-uncertainty-a-digital-marketers-perspective/" >Managing Uncertainty: A Digital Marketers Perspective</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Recently, WTWH Media looked to renowned economist Alan Beaulieu of ITR Economics for answers regarding the current COVID-19 crisis. During a 90-minute webinar, Beaulieu explained to listeners what the COVID-19 crisis means for the economy in human terms. Overall, his message was rather encouraging, explaining that economic recovery is likely […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/managing-uncertainty-a-digital-marketers-perspective/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-9328 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/a-guide-to-brand-communication-during-a-crisis/" title="A Guide to Brand Communication During a Crisis"><img width="850" height="567" src="https://marketing.wtwhmedia.com/wp-content/uploads/2020/04/brian-mcgowan-zPf7zp-aX1A-unsplash.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>April 1, 2020</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/a-guide-to-brand-communication-during-a-crisis/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>690 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="9328"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/a-guide-to-brand-communication-during-a-crisis/" >A Guide to Brand Communication During a Crisis</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> There’s no ignoring the fact that what we are facing right now is unprecedented. As the COVID-19 pandemic expands, we have to acknowledge the current disruption to families, travel, day-to-day routines, and business operations. A few weeks ago, brands were contemplating if they should communicate about COVID-19, and now, brands […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/a-guide-to-brand-communication-during-a-crisis/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-9299 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising-2 category-content-marketing category-featured category-print-topics-tips category-social-media category-uncategorized" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/is-print-media-dead-5-reasons-to-rethink-print/" title="Is Print Media Dead? 5 Reasons to Rethink Print"><img width="773" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2020/03/nijwam-swargiary-FPNnKfjcbNU-unsplash-1.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2020/03/nijwam-swargiary-FPNnKfjcbNU-unsplash-1.jpg 900w, https://marketing.wtwhmedia.com/wp-content/uploads/2020/03/nijwam-swargiary-FPNnKfjcbNU-unsplash-1-300x225.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2020/03/nijwam-swargiary-FPNnKfjcbNU-unsplash-1-768x576.jpg 768w" sizes="(max-width: 773px) 100vw, 773px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>March 5, 2020</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/is-print-media-dead-5-reasons-to-rethink-print/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1131 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="9299"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/is-print-media-dead-5-reasons-to-rethink-print/" >Is Print Media Dead? 5 Reasons to Rethink Print</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Delivering measurable ROI is one of the most important things we can do as marketers, and believe it or not, one of the most effective ways to generate measurable ROI is by serving customers via print media. Media consumption has changed forever and continues to evolve at an extremely fast […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/is-print-media-dead-5-reasons-to-rethink-print/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-9287 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-fluid-power-2 category-press-releases category-uncategorized" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/fastener-engineering-announces-media-partnership-with-fastener-fair-usa/" title="Fastener Engineering announces media partnership with Fastener Fair USA"><img width="800" height="534" src="https://marketing.wtwhmedia.com/wp-content/uploads/2020/03/cytonn-photography-n95VMLxqM2I-unsplash-1.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2020/03/cytonn-photography-n95VMLxqM2I-unsplash-1.jpg 800w, https://marketing.wtwhmedia.com/wp-content/uploads/2020/03/cytonn-photography-n95VMLxqM2I-unsplash-1-300x200.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2020/03/cytonn-photography-n95VMLxqM2I-unsplash-1-768x513.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>March 4, 2020</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/fastener-engineering-announces-media-partnership-with-fastener-fair-usa/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1136 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="9287"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/fastener-engineering-announces-media-partnership-with-fastener-fair-usa/" >Fastener Engineering announces media partnership with Fastener Fair USA</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Fastener Engineering, a comprehensive publication covering fastening components and technology, is proud to partner with Fastener Fair USA as an official media sponsor. The third-annual event takes place May 18 to 20 at the Charlotte Convention Center in Charlotte, NC. Fastener Fair USA is the fastest-growing exhibition in the U.S. dedicated to […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/fastener-engineering-announces-media-partnership-with-fastener-fair-usa/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-9029 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-search-marketing category-seo-search-marketing category-social-media tag-ai-marketing tag-marketing-trends" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/3-marketing-trends-you-can-no-longer-ignore/" title="3 Marketing Trends You Can No Longer Ignore"><img width="850" height="567" src="https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/rodion-kutsaev-0VGG7cqTwCo-unsplash.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/rodion-kutsaev-0VGG7cqTwCo-unsplash.jpg 6000w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/rodion-kutsaev-0VGG7cqTwCo-unsplash-300x200.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/rodion-kutsaev-0VGG7cqTwCo-unsplash-768x512.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/rodion-kutsaev-0VGG7cqTwCo-unsplash-1024x683.jpg 1024w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>August 22, 2019</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/3-marketing-trends-you-can-no-longer-ignore/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>802 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="9029"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/3-marketing-trends-you-can-no-longer-ignore/" >3 Marketing Trends You Can No Longer Ignore</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able to do so. Below are three digital marketing trends that marketers can use to their advantage. 1. Artificial Intelligence Forward-thinking B2B marketers are already using […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/3-marketing-trends-you-can-no-longer-ignore/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8957 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-linkedin-social-media category-rss-feeds category-social-media tag-linkedin" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/7-linkedin-pages-best-practices/" title="7 LinkedIn Best Practices for Your Brand"><img width="850" height="567" src="https://marketing.wtwhmedia.com/wp-content/uploads/2019/07/philipp-katzenberger-iIJrUoeRoCQ-unsplash.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2019/07/philipp-katzenberger-iIJrUoeRoCQ-unsplash.jpg 6000w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/07/philipp-katzenberger-iIJrUoeRoCQ-unsplash-300x200.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/07/philipp-katzenberger-iIJrUoeRoCQ-unsplash-768x512.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/07/philipp-katzenberger-iIJrUoeRoCQ-unsplash-1024x683.jpg 1024w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>July 30, 2019</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/7-linkedin-pages-best-practices/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1032 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8957"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/7-linkedin-pages-best-practices/" >7 LinkedIn Best Practices for Your Brand</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> LinkedIn has over 500 million members worldwide, and while the number of users is reason enough to have a presence on the platform, what separates it from the other types of social media is that LinkedIn users are educated, affluent, professionals. 80 percent of B2B leads generated on social media […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/7-linkedin-pages-best-practices/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8927 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-online-marketing category-rss-feeds" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/are-you-a-thought-leader-heres-why-you-should-aspire-to-be/" title="Are You a Thought Leader? Here’s Why You Should Aspire to Be"><img width="835" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2019/06/thought-2123970_1920.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2019/06/thought-2123970_1920.jpg 1920w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/06/thought-2123970_1920-300x208.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/06/thought-2123970_1920-768x534.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/06/thought-2123970_1920-1024x711.jpg 1024w" sizes="(max-width: 835px) 100vw, 835px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 28, 2019</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/are-you-a-thought-leader-heres-why-you-should-aspire-to-be/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1011 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8927"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/are-you-a-thought-leader-heres-why-you-should-aspire-to-be/" >Are You a Thought Leader? Here’s Why You Should Aspire to Be</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Thought leadership is a tool that many marketers do not take full advantage of. It can be described as a type of content marketing where the talent, expertise, and experience that your employees possess is utilized to provide the best and deepest answers to your customers’ biggest questions on a particular […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/are-you-a-thought-leader-heres-why-you-should-aspire-to-be/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8894 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-online-marketing category-social-media tag-b2bmarketing tag-contentmarketing tag-podcast tag-podcasting" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/podcasting-as-a-marketing-tactic-what-you-need-to-know/" title="Podcasting as a Marketing Tactic: What You Need To Know"><img width="850" height="565" src="https://marketing.wtwhmedia.com/wp-content/uploads/2019/05/william-iven-5894-unsplash.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2019/05/william-iven-5894-unsplash.jpg 4154w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/05/william-iven-5894-unsplash-300x199.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/05/william-iven-5894-unsplash-768x510.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/05/william-iven-5894-unsplash-1024x680.jpg 1024w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>May 31, 2019</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/podcasting-as-a-marketing-tactic-what-you-need-to-know/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>637 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8894"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/podcasting-as-a-marketing-tactic-what-you-need-to-know/" >Podcasting as a Marketing Tactic: What You Need To Know</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Producing enough captivating, relevant content is a major challenge for many B2B marketers. With podcasts rising in popularity, they are now an important part of the marketing mix for a modern brand strategy. Podcasting is a great way to provide information, inspiration, and knowledge to your audience, all while remaining […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/podcasting-as-a-marketing-tactic-what-you-need-to-know/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8704 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-online-marketing category-search-marketing category-seo-search-marketing tag-multimedia-search tag-visual-search tag-voice-search" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/visual-voice-search-what-every-marketer-needs-to-know/" title="Visual & Voice Search: What Every Marketer Needs to Know"><img width="850" height="567" src="https://marketing.wtwhmedia.com/wp-content/uploads/2019/01/blur-close-up-connection-218717.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2019/01/blur-close-up-connection-218717.jpg 6016w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/01/blur-close-up-connection-218717-300x200.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/01/blur-close-up-connection-218717-768x513.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/01/blur-close-up-connection-218717-1024x684.jpg 1024w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>January 14, 2019</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/visual-voice-search-what-every-marketer-needs-to-know/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1769 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8704"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/visual-voice-search-what-every-marketer-needs-to-know/" >Visual & Voice Search: What Every Marketer Needs to Know</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Alternative search methods are becoming increasingly popular and are expected to take off in 2019 among other digital marketing trends, including chatbots, artificial intelligence, and vertical video. Visual and voice search are already rather common. Think Siri, Alexa, and Google Lens. With these technologies already being used by various search […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/visual-voice-search-what-every-marketer-needs-to-know/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8646 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-online-marketing category-seo-search-marketing category-web-metrics tag-bounce-rate tag-moz tag-seo-search-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/3-ways-to-lower-your-websites-bounce-rate/" title="3 Ways to Lower Your Website’s Bounce Rate"><img width="662" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2018/11/rawpixel-790897-unsplash.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2018/11/rawpixel-790897-unsplash.jpg 3811w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/11/rawpixel-790897-unsplash-300x263.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/11/rawpixel-790897-unsplash-768x672.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/11/rawpixel-790897-unsplash-1024x897.jpg 1024w" sizes="(max-width: 662px) 100vw, 662px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>November 20, 2018</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/3-ways-to-lower-your-websites-bounce-rate/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1024 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8646"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/3-ways-to-lower-your-websites-bounce-rate/" >3 Ways to Lower Your Website’s Bounce Rate</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Bounce Rate is a metric that indicates the percentage of users who land on one of your web pages and then leave without visiting another page. In other words, a bounce is a single-page session on your website. A high bounce rate could indicate that users aren’t interested in your […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/3-ways-to-lower-your-websites-bounce-rate/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <div class="clear"></div> </div> <div class="clear"></div> </div> <div class="clear"></div> </div> <aside class="swm-column sidebar swm-css-transition swm-sticky-sidebar" id="sidebar"> <div class="theiaStickySidebar"> <div class="clear"></div> </div> </aside> </div> <div class="clear"></div> </div>  <footer class="footer swm-css-transition" id="footer"> <div class="swm-container"> <div class="swm-large-footer col-3"> <div class="swm-f-widget"> <div id="media_image-2" class="widget widget_media_image"><div class="swm-footer-widget"><div class="swm-widget-content"><img width="288" height="100" src="https://marketing.wtwhmedia.com/wp-content/uploads/2016/09/wtwh-media-marketing-lab.png" class="image wp-image-7256 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" decoding="async" /><div class="clear"></div></div></div></div><div id="custom_html-8" class="widget_text widget widget_custom_html"><div class="widget_text swm-footer-widget"><div class="widget_text swm-widget-content"><div class="textwidget custom-html-widget">WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. 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