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block">Najbolj pogosta vprašanja</h1> <div class="homeBlocks mb20 whitebg p10 mt10"> <p>Spodaj se nahaja seznam najbolj pogostih vprašanj, ki vam bodo v pomoč pri razumevanju vedenjskega oglaševanja.<br /> <!--br --></p> <ul> <li><a href="https://www.youronlinechoices.com/sl/faqs#1">Kaj je spletno vedenjsko oglaševanje?</a></li> <li><a href="https://www.youronlinechoices.com/sl/faqs#2">Kako deluje?</a></li> <li><a href="https://www.youronlinechoices.com/sl/faqs#3">Kateri podatki se uporabljajo?</a></li> <li><a href="https://www.youronlinechoices.com/sl/faqs#4">Kakšne so prednosti?</a></li> <li><a href="https://www.youronlinechoices.comsl/faqs#5">Ali ne ogrožajo moje zasebnosti?</a></li> <li><a href="https://www.youronlinechoices.com/sl/faqs#6">Katere so ‘informacije za osebno identifikacijo’ in ali se bodo uporabljale za spletno vedenjsko oglaševanje?</a></li> <li><a href="https://www.youronlinechoices.com/sl/faqs#7">Kaj lahko naredim, če ne želim tovrstnega oglaševanja?</a></li> <li><a href="https://www.youronlinechoices.com/sl/faqs#9">Ali vedenjsko oglaševanje pomeni, da bom videl več oglasov?</a></li> <li><a href="https://www.youronlinechoices.com/sl/faqs#10">Ali bo spletno vedenjsko oglaševanje motilo moje spletne izkušnje?</a></li> <li><a href="https://www.youronlinechoices.com/sl/faqs#13">Ali bo v moj računalnik prenesena kakšna programska oprema?</a></li> <li><a href="https://www.youronlinechoices.com/sl/faqs#14">Kaj je ‘piškotek’ in kako se uporablja?</a></li> <li><a href="https://www.youronlinechoices.com/sl/faqs#15">Ali lahko onemogočim piškotek?</a></li> <li><a href="https://www.youronlinechoices.com/sl/faqs#16">Ali se moram odjaviti, če v službi uporabljam drugi računalnik?</a></li> <li><a href="https://www.youronlinechoices.com/sl/faqs#17">Ali me odjava iz vedenjskega ciljanja zavaruje pred prejemanjem neželene e-pošte in pojavnih oken?</a></li> <li><a href="https://www.youronlinechoices.com/sl/faqs#19">Ali moram kaj narediti?</a></li> <li><a href="https://www.youronlinechoices.com/sl/faqs#20">Na koga se lahko obrnem za dodatne informacije?</a></li> </ul> <p><!--br --><br /> <a name="1"></a><span style="color: #000000; font-size: medium;"><strong><strong>Kaj je spletno vedenjsko oglaševanje</strong>?</strong></span><br /> <!--br --><br /> Spletno <a href="https://www.youronlinechoices.com/sl/jargon-buster">vedenjsko oglaševanje</a> je način uporabe informaciji o vaši dejavnosti brskanja po spletu za vašo uvrstitev v interesne skupine z drugimi uporabniki, da bi vam lahko pošiljali oglase na podlagi teh interesov.<br /> <!--br --><br /> Vedenjsko oglaševanje se razlikuje od drugih oblik oglaševanja na internetu, na primer <a href="https://www.youronlinechoices.com/sl/jargon-buster">kontekstualnega oglaševanja</a>, ki temelji na vaših trenutnih spletnih dejavnostih (vključno z iskanjem ali obiskanimi spletišči).<br /> <!--br --><br /> <a name="2"></a><span style="color: #000000; font-size: medium;"><strong><strong>Kako deluje</strong>?</strong></span><br /> <!--br --><br /> Obstajajo različni načini za omogočanje vedenjskega oglaševanja. Na osnovni ravni se zbirajo informacije o vaši dejavnosti brskanja po spletu – skupaj z informacijami o brskanju tisočih drugih uporabnikov – in segmentirajo v splošne skupine, kot so avtomobili, finance in potovanja. Interesni profil (na primer – “avtomobili”) se določi na podlagi podatkov o spletiščih, ki ste jih obiskali in datoteka, znana kot <a href="https://www.youronlinechoices.com/sl/jargon-buster">piškote</a><span style="text-decoration: underline;">k,</span> se namesti v vaš računalnik in vas identificira kot nekoga, ki se zanima za kategorijo “avtomobili”. Oglaševalci in spletišča prilagodijo oglase skupinam uporabnikov z enakimi interesi, piškotek pa omogoča, da prejemate ustrezno <a href="https://www.youronlinechoices.com/sl/jargon-buster">prikazno oglaševanje</a>.</p> <p><a href="https://www.youronlinechoices.com/further-info">Več informacij o tem, kako vse to deluje, poiščite tukaj.</a><br /> <!--br --><br /> <a name="3"></a><span style="color: #000000; font-size: medium;"><strong><strong>Kateri podatki se uporabljajo</strong>?</strong></span><br /> <!--br --><br /> Vedenjsko oglaševanje se lahko razlikuje glede na to, katere informacije se uporabljajo in kako. Tradicionalna <a href="https://www.youronlinechoices.com/sl/jargon-buster">oglaševalna omrežja</a>, na primer, zbirajo in uporabljajo informacije, ko obiščete eno ali več spletišč, ki sodelujejo v določenem omrežju<br /> <!--br --><br /> <a name="4"></a><span style="color: #000000; font-size: medium;"><strong><strong>Kakšne so prednosti</strong>?</strong></span><br /> <!--br --><br /> Prejemate <a href="https://www.youronlinechoices.com/sl/jargon-buster">spletno prikazno oglaševanje</a><span style="text-decoration: underline;">,</span> ki se ujema z vašimi potrebami in interesi. Če se, na primer, zanimate za vrtnarjenje in obiskujete spletišča za vrtnarjenje, lahko – med isto ali kasnejšo spletno sejo – prejmete oglase za posebne ponudbe kosilnic.<br /> <!--br --><br /> Ciljno oglaševanje je koristno, saj prejemate ustreznejše oglase in dobite dostop do brezplačne kakovostne vsebine, storitev in aplikacij. To je koristno za oglaševalce, ker lahko dosežejo publiko, za katero je najbolj verjetno, da se zanima za te informacije, in ne upoštevajo tistih, ki jih to najbrž ne zanima. Koristno je tudi za ustvarjalce spletnih strani, ker jim oglaševanje omogoča, da še naprej ponujajo brezplačno vsebino in bolje prilagodijo oglase potrebam svojih uporabnikov. Prihodki od oglaševanja pomagajo pri financiranju bodočih inovacij in storitev preko interneta.<br /> <!--br --><br /> <a name="5"></a><span style="color: #000000; font-size: medium;"><strong><strong>Ali to ne ogroža moje zasebnosti</strong>?</strong></span><br /> <!--br --><br /> Vsi ponudniki tovrstnih storitev morajo upoštevati veljavno zakonodajo. V večini primerov informacije, ki se uporabljajo za ciljno oglaševanje, niso osebne, saj vas – uporabnika – ne morejo identificirati. V primeru uporabe <a href="https://www.youronlinechoices.com/sl/jargon-buster">informacij za osebno identifikacijo</a>(kot so podatki za registracijo) boste o tem obveščeni v politiki zasebnosti spletišča in boste morali dati svoj pristanek ob registraciji za določene storitve. Vedno lahko izbirate med tem ali želite izkoristiti možnost prejemanja ustreznejših oglasov ali ne.<br /> <!--br --><br /> <a name="6"></a><span style="color: #000000; font-size: medium;"><strong><strong>Katere so ‘informacije za osebno identifikacijo’ in ali se bodo uporabljale za spletno vedenjsko oglaševanje?</strong></strong></span><br /> <!--br --><br /> <a href="https://www.youronlinechoices.com/sl/jargon-buster">Informacije za osebno identifikacijo</a>so podatki, ki vas sami po sebi ali skupaj z drugimi podatki, s katerimi razpolaga neko podjetje, edinstveno identificirajo kot osebo. Med očitne primere spada vaše ime, naslov ali e-poštni naslov. Večina ponudnikov informacij za osebno identifikacijo ne uporablja za vedenjsko oglaševanje. V primeru da ponudnik uporablja tovrstne informacije o vas, boste o tem obveščeni v politiki zasebnosti spletišča, ob svoji registraciji za določene storitve.<br /> <!--br --><br /> <a name="7"></a><span style="color: #000000; font-size: medium;"><strong><strong>Kaj lahko storim, če ne želim tovrstnega oglaševanja</strong>?</strong></span><br /> <!--br --><br /> <a href="https://www.youronlinechoices.com/sl/opt-out-help">Tukaj se lahko odjavite.</a></p> <p>Vendar pa se je treba zavedati, da to še ne pomeni, da ne boste več prejemali oglasov med svojo uporabo interneta. To samo pomeni, da oglasi, ki jih boste videli na spletiščih, ne bodo več prilagojeni vam in vašim interesom in bodo morda manj primerni za vas.</p> <p><a href="https://www.youronlinechoices.com/sl/opt-out-help">Več informacij o tem lahko najdete na naši strani pomoči za odjavo.</a><br /> <!--br --><br /> <a name="9"></a><span style="color: #000000; font-size: medium;"><strong><strong>Ali spletno vedenjsko oglaševanje pomeni, da bom videl več oglasov</strong>?</strong></span><br /> <!--br --><br /> Ne. To samo pomeni, da bodo oglasi, ki jih boste videli na nekaterih spletiščih, bolj ustrezali vam in vašim interesom.<br /> <!--br --><br /> <a name="10"></a><span style="color: #000000; font-size: medium;"><strong><strong>Ali bo vedenjsko oglaševanje motilo mojo spletno dejavnost</strong>?</strong></span><br /> <!--br --><br /> Ne. Med svojo prisotnostjo na spletu ne boste videli ali občutili nobene razlike. Vedenjsko oglaševanje si enostavno prizadeva, da bi bili prikazani oglasi ustreznejši za vas.<br /> <!--br --><br /> <a name="16"></a><span style="color: #000000; font-size: medium;"><strong><strong>Ali bo v moj računalnik prenesena kakšna programska oprema</strong>?</strong></span><br /> <!--br --><br /> Ne.<br /> <!--br --><br /> <a name="17"></a><span style="color: #000000; font-size: medium;"><strong><strong>Kaj je ‘piškotek’ in kako se uporablja</strong>?</strong></span><br /> <!--br --><br /> <a href="https://www.youronlinechoices.com/sl/jargon-buster">Piškotek</a> je majhna datoteka s črkami in številkami, prenesena v vaš računalnik ob dostopu do nekaterih spletišč. Piškotki omogočajo, da spletišče prepozna prednostne izbire določenega uporabnika ob njegovem ponovnem obisku spletišča. Sam piškotek ne vsebuje ali zbira informacij. Če pa ga prebere strežnik skupaj s spletnim brskalnikom, je to lahko spletišču v pomoč pri izvajanju uporabniku prijaznejših storitev – na primer, tako da se spomni prejšnjih nakupov ali podatkov o računu.<br /> <!--br --><br /> Piškotki so shranjeni v pomnilnik vašega brskalnika in vsak od njih običajno vsebuje:</p> <ul> <li>Ime strežnika, iz katerega je bil poslan piškotek</li> <li>Življenjsko dobo piškotka</li> <li>Vrednost – navadno naključno generirano edinstveno število</li> </ul> <p>Strežnik spletišča, ki pošlje piškotek, uporablja številko zato, da vas prepozna, ko se vrnete na spletišče ali brskate od strani do strani. Samo strežnik, ki je poslal piškotek, lahko prebere in uporablja ta piškotek. Piškotki so osrednjega pomena za osebno prilagajanje interneta in spletno vedenjsko oglaševanje navadno deluje na podlagi piškotkov.<br /> <!--br --><br /> <a name="18"></a><span style="color: #000000; font-size: medium;"><strong><strong>Ali lahko onemogočim piškotek</strong>?</strong></span><br /> <!--br --><br /> Da. Nekateri brskalniki omogočajo, da blokirate samo <a href="https://www.youronlinechoices.com/sl/jargon-buster">piškotke tretjih strani </a>(to je piškotek, ki ga namesti v vaš brskalnik tretja stran – na primer, <a href="https://www.youronlinechoices.com/sl/jargon-buster">oglaševalno omrežje </a>– ki ni lastnik določenega spletišča), ali pa vam omogočajo, da uporabljate nastavitve za blokiranje samo tistih piškotkov, ki ne ustrezajo vašim nastavitvam zasebnosti.<br /> <!--br --><br /> Odločite se lahko za onemogočenje vseh piškotkov, vendar pa bi to lahko zelo vplivalo na vaše možnosti brskanja po spletu pri uporabi storitev, ki temeljijo na piškotkih. Obiščite naše <a href="https://www.youronlinechoices.com/sl/five-top-tips">glavne namige </a>za več informacij o nastavitvah zasebnosti svojega spletnega brskalnika.<br /> <!--br --><br /> <a name="20"></a><span style="color: #000000; font-size: medium;"><strong><strong>Ali se moram odjaviti, če v službi uporabljam drugi računalnik</strong>?</strong></span><br /> <!--br --><br /> Da. Če se odločite, da boste zavrnili vedenjsko oglaševanje nekega podjetja, se to nanaša samo na zbiranje podatkov tega določenega podjetja in na uporabo na spletnem brskalniku računalnika ali naprave, ki jo uporabljate. Zaradi tega bo to vplivalo tudi na druge ljudi, ki uporabljajo ta spletni brskalnik. Isti postopek boste morali izvajati na vsakem računalniku, ki ga uporabljate, ali različnem spletnem brskalniku (npr. Internet Explorer, Google Chrome, Mozilla Firefox ali Safari), ki ga uporabljate, da boste v celoti odklonili vedenjsko oglaševanje določenega ponudnika. Za več informacij o odjavi obiščite našo <a href="https://www.youronlinechoices.com/sl/opt-out-help">stran za pomoč pri odjavi</a>.<br /> <!--br --><br /> <a name="21"></a><span style="color: #000000; font-size: medium;"><strong><strong>Ali zavrnitev vedenjskega ciljanja preprečuje prejemanje neželene e-pošte in pojavnih oken?</strong></strong></span><br /> <!--br --><br /> Ne. Zavrnitev vedenjskega oglaševanja pomeni samo, da ne boste prejemali na ta način prilagojenega prikaznega oglaševanja. Ne vpliva in ne onemogoča nobene določene vrste oglaševanja, na primer e-pošte ali pojavnih oken.<br /> <!--br --><br /> <a name="22"></a><span style="color: #000000; font-size: medium;"><strong><strong>Ali moram kaj storiti</strong>?</strong></span><br /> <!--br --><br /> <a href="https://www.youronlinechoices.com/sl/five-top-tips">Na hitro si oglejte naših pet glavnih namigov.</a></p> <p> </p> <p><span style="font-size: small;"><span style="line-height: normal;"><br /> </span></span></p> </div> </div> </div> </div> </div> <script> /*Function used to set the old surveyCookie DEPRECATED*/ // function setCookie(cname,cvalue,exdays) { // var d = new Date(); // d.setTime(d.getTime() + (exdays*24*60*60*1000)); // var expires = "expires=" + d.toGMTString(); // document.cookie = cname+"="+cvalue+"; "+expires; // } /*Function used to get the old surveyCookie */ /*Still used to remove any old cookies present on user browsers*/ function getCookie(cname) { var name = cname + "="; var ca = document.cookie.split(';'); for(var i=0; i<ca.length; i++) { var c = ca[i]; while (c.charAt(0)==' ') c = c.substring(1); if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } window.onload = function() { var surveyCookie = getCookie("surveyCookie"); if (surveyCookie != "") { //Inseamna ca avem cookie-ul deja pus //alert('E setat cookie ' + testCookie); /*Remove the surveyCookie if it exists*/ document.cookie = "surveyCookie= ; expires = Thu, 01 Jan 1970 00:00:00 GMT" } /*Else used to put in place data for the surveyCookie DEPRECATED */ // else { // // setTimeout(function () { // if ($("#click_simulator").length) // document.getElementById('click_simulator').click(); // // //TODO Decomenteaza pentru live // setCookie("surveyCookie", "isSet", 30); // $.ajax({ // type: "POST", // url: window.location.origin + "/uk/wp-content/themes/YourOptionsOnline/survey_handler.php", // data: { // action: '10' // }, // // success: function (response) { // // // console.log(response); // // }, // error: function () { // // console.log("Error"); // } // }); // // }, 1000); // // } }; jQuery(document).ready(function($){ $('#close_button').on( "click", function() { $.magnificPopup.close(); }); $('.first-popup-link, .second-popup-link,.third-popup-link').magnificPopup({ closeBtnInside:true }); jQuery('.popup-with-zoom-anim').magnificPopup({ type: 'inline', fixedContentPos: false, fixedBgPos: true, overflowY: 'auto', closeBtnInside: true, preloader: false, midClick: true, removalDelay: 300, mainClass: 'my-mfp-zoom-in' }); jQuery(function () { jQuery('.popup-modal').magnificPopup({ type: 'inline', preloader: false, focus: '#username', modal: true }); }); jQuery(document).on('click', '.popup-modal-dismiss', function (e) { if(confirm('Are you sure you want to close the survey?')) jQuery.magnificPopup.close(); }); jQuery(document).on('click', '.popup-modal-dismiss-end', function (e) { jQuery.magnificPopup.close(); }); }); </script> <div class="w960 mauto mt10 pb50 footer"> <div class="fleft w425 pt15"> Copyright © 2009 - 2024 EDAA </div> <div class="fleft w535 taright"> <ul id="menu-footer-menu" class="footermenu whitebg p10"><li id="menu-item-347" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-347"><a href="https://www.youronlinechoices.com/sl/terms-conditions">Pogoji</a></li> <li id="menu-item-348" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-348"><a href="https://www.youronlinechoices.com/sl/protecting-your-privacy">Varovanje vaše zasebnosti</a></li> <li id="menu-item-320" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-320"><a href="https://www.youronlinechoices.com/uk/feedback">Stik z nami</a></li> </ul> </div> </div> <!--googleoff: all--><div id="cookie-law-info-bar" data-nosnippet="true"><span><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message">We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. 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