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ustreznimi oglaševalci. <ul> </p> <li>Znano tudi kot: <strong>ad network</strong></li> <p>  </ul> </li> </ul> <p><br /> <span style="color: #000000; font-size: medium;"><strong><strong>Piškotek</strong></strong></span></p> <ul> <br /> </p> <li>Piškotek je majhna datoteka s črkami in številkami, prenesena v vaš računalnik ob dostopu do nekaterih spletišč. Piškotki omogočajo, da spletišče prepozna računalnik uporabnika. Sam piškotek ne vsebuje ali zbira informacij. Piškotki se uporabljajo pri vedenjskem oglaševanju za identificiranje uporabnikov, ki si delijo določeni interes, zato da bi prejemali ustreznejše oglase. <ul> <li>Znan tudi kot<strong>: HTTP</strong> <strong>piškotek </strong>ali<strong> piškotek brskalnika</strong></li> <p>  </ul> </li> </ul> <p><br /> <span style="color: #000000; font-size: medium;"><strong><strong>Kontekstualno oglaševanje</strong></strong></span><br /> <br /> Oglaševanje, ki cilja na določenega posameznika ob njegovem obisku spletišča. Avtomatizirani sistemi pošljejo oglase glede na vsebino strani. Na primer, če si uporabnik ogleduje spletišče z ocenami filmov, lahko prejme oglase v zvezi z novimi filmi, najnovejšimi DVD-ji ali drugim trgovskim blagom, povezanim s filmom. Kontekstualno oglaševanje uporabljajo tudi brskalniki za prikazovanje oglasov na straneh z rezultati iskanja, ki temeljijo na uporabnikovih ključnih besedah za iskanje.</p> <ul>  </ul> <p><br /> <span style="color: #000000; font-size: medium;"><strong><strong>Prikazno oglaševanje</strong></strong></span></p> <ul> <br /> </p> <li>Grafični oglasi, ki se prikažejo, ko uporabniki obiščejo določeno spletišče. Navadno so v obliki ‘spletnih pasic’ ali video posnetka. <ul> <li>Znani tudi kot: <strong>spletne pasice</strong> ali <strong>oglaševanje s pasicami</strong></li> <p>  </ul> </li> </ul> <p><br /> <span style="color: #000000; font-size: medium;"><strong><strong>Spletno vedenjsko oglaševanje</strong></strong></span></p> <ul> <br /> </p> <li>Tehnika, ki izkorišča informacije o brskalnem vedenju za dostavljanje oglasov, ki so prilagojeni interesom posameznikov. <ul> <li>Znano tudi kot: <strong>vedenjsko oglaševanje</strong>, <strong>vedenjsko ciljanje</strong>, <strong>oglaševanje na podlagi interesov</strong> ali <strong>ujemajoči oglasi</strong></li> <p>  </ul> </li> </ul> <p><br /> <span style="color: #000000; font-size: medium;"><strong><strong>Odjava</strong></strong></span></p> <ul> <br /> </p> <li>Odjava omogoča uporabnikom, da odklonijo, zaustavijo ali preprečijo sprejemanje neželenih informacij o izdelkih in storitvah. V tem primeru ciljno oglaševanje temelji na podlagi njihove prejšnje brskalne dejavnosti. <a href="https://www.youronlinechoices.com/sl/your-ad-choices">Kliknite tukaj za odjav</a><span style="text-decoration: underline;">o</span> iz vedenjskega oglaševanja s strani tistih podjetij, ki poslujejo v skladu z načeli dobre prakse IAB v zvezi z vedenjskim oglaševanjem.</li> <p>  </ul> <p><br /> <span style="color: #000000; font-size: medium;"><strong><strong>Informacije za osebno identifikacijo</strong></strong></span><br /> <br /> </p> <ul> <li>To so informacije, ki lahko, bodisi same po sebi ali skupaj z drugimi informacijami, edinstveno identificirajo posameznika. Primeri informacij za osebno identifikacijo so ime, ulični naslov, e-poštni naslov ali telefonska številka. Definicija PII je podana v EU direktivi 95/46/EC. <ul> <li>Znana tudi kot: <strong>osebni podatki</strong> ali <strong>PII</strong></li> <p> </p> <li>Znano tudi kot: <strong>podjetja podpisniki</strong></li> </ul> <p><strong> </strong></li> </ul> <p><span style="color: #000000; font-size: medium;"><strong><strong>Ciljno oglaševanje</strong></strong></span></p> <ul> <br /> </p> <li>Oglaševanje, ki posebej cilja na določeni segment uporabnikov, na podlagi demografskih ali vedenjskih faktorjev. <ul> <li>Znano tudi kot: <strong>prirejeno</strong> ali <strong>osebno prilagojeno oglaševanje</strong></li> <p>  </ul> </li> </ul> <p><br /> <span style="color: #000000; font-size: medium;"><strong><strong>Spletni brskalnik</strong></strong></span></p> <ul> <br /> </p> <li>Programska oprema, ki pridobiva in zbira informacijske vire ter prilagaja in prikaže rezultate v standardizirani obliki na računalniku. 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