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localnav-scrim" data-sticky role="navigation"> <div class="localnav-wrapper"> <div class="localnav-background"></div> <div class="localnav-content"> <h2 class="localnav-title"> <a href="/app-store/">App Store</a> </h2> <div class="localnav-menu"> <a href="#localnav-menustate" class="localnav-menucta-anchor localnav-menucta-anchor-open" id="localnav-menustate-open"> <span class="localnav-menucta-anchor-label">Open Menu</span> </a> <a href="#" class="localnav-menucta-anchor localnav-menucta-anchor-close" id="localnav-menustate-close"> <span class="localnav-menucta-anchor-label">Close Menu</span> </a> <div class="localnav-menu-tray"> <ul class="localnav-menu-items"> <li class="localnav-menu-item"> <a href="/app-store/" class="localnav-menu-link">Overview</a> </li> <li class="localnav-menu-item"> <a href="/app-store/whats-new/" class="localnav-menu-link">What’s New</a> </li> <li class="localnav-menu-item"> <a href="/app-store/pathway/" class="localnav-menu-link">Pathway</a> </li> <li 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small-12 text-center"> <figure class="icon-app-store"></figure> <h1 class="typography-headline">Making the Most of the App Store</h1> <p class="typography-intro">The App Store is a safe and trusted place for customers to discover apps, and a great opportunity for developers to deliver apps and services across iPhone, iPad, Mac, Apple TV, Apple Vision Pro, and Apple Watch in 175 regions. Find articles, guidelines, and other resources to help you design incredible apps, reach more users, and grow your business.</p> <p class="typography-intro"><a href="/app-store/features/">Learn more about the <span class="nowrap more">App Store</span></a></p> </div> </div> </div> </section> <section class="section section-articles"> <div class="section-content"> <div class="large-centered large-12"> <div class="tile-wrap-articles"> <div class="row headline-row"> <div class="column large-centered large-8 medium-10 small-12 text-center margin-top"> <h2>Articles</h2> <p>Learn about App Store business models and features, creating a great product page, localizing your app, offering in-app purchases, measuring your app’s success, and more.</p> <p><a href="/app-store/articles/" class="more">View articles</a></p> </div> </div> <div class="row"> <div class="column large-4 medium-6 small-12"> <a href="/app-store/peer-group-benchmarks/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-peer-group-benchmarks"></figure> <h4 class="typography-label">Take action on peer group benchmarks</h4> <p>Put your app’s performance into context by comparing it to that of similar apps on the App Store.</p> <p><span class="more">Read more<span class="loc-en-only"></span></span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/subscriptions/" class="block-link tile-link"> <div class="tile-wrap"> <span class="violator">Updated</span> <figure class="tile-icon icon-auto-renew"></figure> <h3 class="typography-label">Auto-renewable subscriptions</h3> <p>Implement auto-renewable subscriptions in your apps using in-app purchase APIs.</p> <p><span class="more">Read more</span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/in-app-events/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-game-timed"></figure> <h4 class="typography-label">In-App Events</h4> <p>Encourage engagement by offering new ways of interacting with your game.</p> <p><span class="more">Read more</span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/custom-product-pages/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-custom-product-pages"></figure> <h4 class="typography-label">Custom product pages</h4> <p>Create additional versions of your app’s product page to highlight specific features or content, discoverable through unique URLs.</p> <p><span class="more">Read more</span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/product-page-optimization/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-product-page-optimization"></figure> <h4 class="typography-label">Product page optimization</h4> <p>Try out alternate versions of your app’s product page to find out which one gets the best results.</p> <p><span class="more">Read more</span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/localization/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-localize"></figure> <h4 class="typography-label">Localization</h4> <p>Prepare your app for a global audience, and help users around the world easily discover and download your app.</p> <p><span class="more">Read more</span></p> </div> </a> </div> </div> </div> </div> </div> </section> <section class="section section-videos"> <div class="section-content"> <div class="row"> <div class="large-centered large-12"> <div class="tile-wrap-full"> <figure class="tile-icon icon-videos center"></figure> <h3>Videos</h3> <p>Watch session videos on App Store distribution and marketing, presented at WWDC and other events.</p> <p><a href="/videos/app-store-distribution-marketing/" class="more">View videos<span class="loc-partial-sub"></span></a></p> </div> </div> </div> </div> </section> <section class="section section-guidelines"> <div class="section-content"> <div class="row"> <div class="large-centered large-12"> <div class="tile-wrap-full"> <figure class="tile-icon icon-guidelines center"></figure> <h3>Guidelines</h3> <p>Learn about requirements for app design, App Review submission, using Apple product images in your marketing materials, and more.</p> <p><a href="/app-store/guidelines/" class="more">View guidelines</a></p> </div> </div> </div> </div> </section> <section class="section section-submitting"> <div class="section-content"> <div class="row"> <div class="large-centered large-12"> <div class="tile-wrap-full"> <figure class="tile-icon icon-submitting center"></figure> <h3>Submitting your apps</h3> <p>Learn how to prepare your iPhone, iPad, Mac, Apple TV, Apple Vision Pro, and Apple Watch apps for submission to App Review.</p> <p><a href="/app-store/submitting/" class="more">Learn more</a></p> </div> </div> </div> </div> </section> <section class="section section-promote"> <div class="section-content"> <div class="row"> <div class="large-centered large-12"> <div class="tile-wrap-full"> <figure class="tile-icon icon-promote center"></figure> <h3>Promoting your app</h3> <p>Get marketing assets to help promote your app, and learn about getting featured on the App Store.</p> <p><a href="/app-store/promote/" class="more">Learn more</a></p> </div> </div> </div> </div> </section> </main> <link rel="stylesheet" property="stylesheet" href="/assets/styles/router-strip.css" type="text/css" /> <aside class="section developer-router-links"> <div class="section-content"> <div class="row"> <div class="column large-3 medium-6 small-12"> <a href="/app-store/submitting/" class="block text-center"> <figure class="router-icon router-icon-submit"></figure> <p><strong>Submit</strong></p> <p class="typography-subbody">Prepare your apps and metadata for submission to the <span class="nowrap">App Store.</span></p> <p class="typography-subbody"> <span 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