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Articles - App Store - Apple Developer
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class="localnav-menu-link">Pathway</a> </li> <li class="localnav-menu-item"> <a href="/app-store/features/" class="localnav-menu-link">Features</a> </li> <li class="localnav-menu-item"> <a href="/app-store/articles/" class="localnav-menu-link">Articles</a> </li> <li class="localnav-menu-item"> <a href="/app-store/guidelines/" class="localnav-menu-link">Guidelines</a> </li> </ul> </div> <div class="localnav-actions localnav-actions"> <div class="localnav-action localnav-action-menucta" aria-hidden="true"> <label for="localnav-menustate" class="localnav-menucta"> <span class="localnav-menucta-chevron"></span> </label> </div> </div> </div> </div> </div> </nav> <label id="localnav-curtain" for="localnav-menustate"></label> <script src="/assets/scripts/ac-localnav.built.js"></script> <script type="text/javascript" src="/assets/scripts/localnav.js"></script> <main id="main" class="main bg-gradient" role="main"> <article> <section class="section section-hero"> <div class="section-content"> <div class="row"> <div class="column large-centered large-10 small-12 text-center"> <h1 class="typography-headline">Articles</h1> <p class="typography-intro">Set your app up for success on the App Store. By learning about business models, monetization opportunities, engaging users, and reaching a wide audience, you can make sure your app has a strong foundation to support and grow your business.</p> </div> </div> <div class="row"> <div class="column large-centered large-12"> <ul class="hero-nav"> <li><a data-scroll-nav="0">Product page & discovery</a></li> <li><a data-scroll-nav="1">Business & analytics</a></li> <li><a data-scroll-nav="2">User engagement</a></li> </ul> </div> </div> </div> </section> <section class="section section-topics"> <div class="section-content"> <div class="row headline-row anchor-spacing-top" id="discovery" data-scroll-index="0"> <div class="column large-8 small-12"> <h3>Product page & discovery</h3> </div> </div> <div class="row"> <div class="column large-4 medium-6 small-12"> <a href="/app-store/custom-product-pages/" class="block-link tile-link"> <div class="tile-wrap"> <span class="violator">New</span> <figure class="tile-icon icon-custom-product-pages"></figure> <h4 class="typography-label">Custom product pages</h4> <p>Create additional versions of your app’s product page to highlight specific features or content, discoverable through unique URLs.</p> <p><span class="more">Read more</span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/product-page-optimization/" class="block-link tile-link"> <div class="tile-wrap"> <span class="violator">New</span> <figure class="tile-icon icon-product-page-optimization"></figure> <h4 class="typography-label">Product page optimization</h4> <p>Try out alternate versions of your app’s product page to find out which one gets the best results.</p> <p><span class="more">Read more</span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/getting-featured/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-featured"></figure> <h4 class="typography-label">Getting featured</h4> <p>Learn about App Store featuring and how to share your story with us.</p> <p><span class="more">Read more</span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/promote/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-promote"></figure> <h4 class="typography-label">Promoting your apps</h4> <p>Get marketing assets to help promote your app, and learn about getting featured on the App Store.</p> <p><span class="more">Read more</span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/user-privacy-and-data-use/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-user-privacy"></figure> <h4 class="typography-label">User privacy and data use</h4> <p>Learn about asking permission to track users, and how your app’s data collection practices appear on your product page.</p> <p><span class="more">Read more</span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/app-privacy-details/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-app-privacy"></figure> <h4 class="typography-label">App privacy details on the App Store</h4> <p>Learn about providing your app’s privacy practice details in App Store Connect for display on your App Store product page.</p> <p><span class="more">Read more</span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/discoverability/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-discovery"></figure> <h4 class="typography-label">Discovery on the App Store</h4> <p>Find out how customers can discover your apps, and learn how our editors select apps and developers to feature.</p> <p><span class="more">Read more</span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/search/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-app-store-search"></figure> <h4 class="typography-label">Optimizing for App Store search</h4> <p>Learn how to impact your search result ranking to help users easily find and download your app and In-App Purchases.</p> <p><span class="more">Read more</span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/product-page/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-product-page"></figure> <h4 class="typography-label">Creating your product page</h4> <p>Learn how to make the most of your app’s product page through thoughtfully crafted metadata.</p> <p><span class="more">Read more</span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/categories/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-categories"></figure> <h4 class="typography-label">Categories</h4> <p>Learn how to choose the most accurate and effective categories so users can easily find your app on the App Store.</p> <p><span class="more">Read more</span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/ratings-and-reviews/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-ratings"></figure> <h4 class="typography-label">Ratings, reviews, and responses</h4> <p>Ask for ratings and respond to reviews to improve your app’s discoverability, encourage downloads, and build rapport with users.</p> <p><span class="more">Read more</span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/app-previews/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-app-preview"></figure> <h4 class="typography-label">App previews</h4> <p>Engage users with short videos of your app in action, directly on your product page.</p> <p><span class="more">Read more</span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/pre-orders/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-pre-order"></figure> <h4 class="typography-label">Pre-order</h4> <p>Build excitement for your new app by letting customers order your app before it’s released for download.</p> <p><span class="more">Read more</span></p> </div> </a> </div> </div> <div class="row headline-row anchor-spacing-top" id="business" data-scroll-index="1"> <div class="column large-8 small-12"> <h3>Business & analytics</h3> </div> </div> <div class="row"> <div class="column large-4 medium-6 small-12"> <a href="/app-store/peer-group-benchmarks/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-peer-group-benchmarks"></figure> <h4 class="typography-label">Take action on peer group benchmarks</h4> <p>Put your app’s performance into context by comparing it to that of similar apps on the App Store.</p> <p><span class="more">Read more<span class="loc-en-only"></span></span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/ad-attribution/" class="block-link tile-link"> <div class="tile-wrap"> <span class="violator">New</span> <figure class="tile-icon icon-ad-attribution"></figure> <h4 class="typography-label">Ad attribution</h4> <p>Learn how SKAdNetwork and Private Click Measurement lets advertisers attribute their advertising across multiple sources — all while maintaining user privacy.</p> <p><span class="more">Read more</span></p> </div> </a> </div> <div class="column large-4 medium-6 small-12"> <a href="/app-store/small-business-program/" class="block-link tile-link"> <div class="tile-wrap"> <figure class="tile-icon icon-small-business-program"></figure> <h4 class="typography-label">App Store <span class="nowrap">Small Business Program</span></h4> <p>Designed to accelerate innovation and help propel your small business 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