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href="/icons/sprite.svg#menu"></use></svg></button></div></div></div></div></div></header></div><main class="overflow-x-clip relative -mt-[80px] pt-[80px]"><div class="max-w-6xl mx-auto px-4 lg:px-8"><div class="relative mx-auto max-w-2xl lg:max-w-[85rem]"><section class="mt-20 pb-5 lg:pb-2"><div class="text-sm font-medium flex items-center gap-2"><a class="text-gray-500 font-normal hover:text-gray-800" href="/blog">Article</a><span class="text-sm text-gray-500 font-normal">/</span><a href="/blog/category/best-practices"><span class="text-sm font-medium text-gray-800">Best Practices</span></a></div></section><h1 class="text-4xl md:leading-tight font-medium text-gray-800">5 Ways to Get More out of Your Interactive Demo Data</h1><div class="mt-4 mb-3 flex items-center text-base"><div class="my-2 flex items-center gap-2 text-sm"><div class="hidden sm:flex items-center gap-2"><div class="flex-shrink-0 group block"><div class="flex items-center"><div class="flex gap-1"><div class="border border-gray-300 rounded-full overflow-hidden"><img alt="Natalie Marcotullio" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="block size-8" style="color:transparent;margin-bottom:0" srcSet="https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format 1x, https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format 2x" src="https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format"/></div></div><div class="ml-3 text-sm font-normal text-gray-700"><span>Natalie Marcotullio</span></div></div></div><div class="bg-gray-300 w-px h-4"></div></div><div class="text-gray-600 font-normal">12<!-- --> min read</div><div class="bg-gray-300 w-px h-4"></div><span class="text-gray-600"><div class="flex font-normal"><time class="block" dateTime="2023-07-10T21:32:00.000Z">Jul 10, 2023</time></div></span></div></div><div class="mt-10 lg:flex justify-between"><div class="max-w-2xl pb-32"><div class="max-w-5xl mx-auto markdown_markdown__QQQsG"><p>So you’ve created your first demo, and it’s been live for a while. Now what?</p><p>It’s time to analyze and interpret your data.</p><p>Interactive demo data has the power to enhance your existing demos, inform future marketing campaigns, and increase conversions. The key is actually using it.</p><p>In this article, we’ll share several quick examples of how to get the most out of your interactive demo data.</p><a href="#What-is-interactive-demo-data" class="!no-underline"><div class="anchor scroll-mt-20" id="What-is-interactive-demo-data"></div><h2 class="cursor-pointer group relative text-gray-700 mt-32"><span class="absolute right-full top-[3px] -translate-y-1 opacity-0 group-hover:opacity-100 delay-300 duration-100 pr-3"><svg class="inline shrink-0 self-center size-4 text-gray-600"><use href="/icons/sprite.svg#link"></use></svg></span>What is interactive demo data?</h2></a><p><a href="https://docs.navattic.com/integrations" rel="noopener">Interactive demo data</a> is the information you collect about users (user data) and their behavior (event data) while they go through an interactive demo .</p><p>User data is the information users provide via form fills, such as their name, email, phone number, and company.</p><p>Event data tracks user actions within a demo — similar to website or product tracking. It tells you which users are engaging with your demo, completing it, and converting.</p><p>Event metrics come in the form of metrics like:</p><ul><li>Step viewed</li><li>Engaged sessions</li><li>Checklist started</li><li>Click actions (i.e., navigate to a different URL)</li></ul><a href="#section-5-Ways-to-get-more-out-of-your-interactive-demo-data" class="!no-underline"><div class="anchor scroll-mt-20" id="section-5-Ways-to-get-more-out-of-your-interactive-demo-data"></div><h2 class="cursor-pointer group relative text-gray-700 mt-32"><span class="absolute right-full top-[3px] -translate-y-1 opacity-0 group-hover:opacity-100 delay-300 duration-100 pr-3"><svg class="inline shrink-0 self-center size-4 text-gray-600"><use href="/icons/sprite.svg#link"></use></svg></span>5 Ways to get more out of your interactive demo data</h2></a><p>You’re probably always making minor improvements to your website or product based on data. The same goes for interactive demos.</p><p>User and event data can take your demos, processes, and marketing tactics to the next level. Because some companies decide to gate their demos, we’ve included both gated and ungated options.</p><h3>Way #1: Route and qualify interactive demo leads</h3><p>One of the main reasons companies add interactive demos to their site is to capture highly engaged, highly qualified leads.</p><p>But that’s only the first step. To capitalize on those leads, you need quick follow-up. And to get that communication going, you need an efficient hand-off to sales.</p><p>Lead routing commonly takes place in a CRM or MAP. Within Salesforce and HubSpot, you can configure automatic workflows triggered by specific interactive demo event criteria that indicate a high-intent lead.</p><p>For example, Navattic customers might set up a Contact enrollment trigger to begin the lead routing process when a user has hit the last step in their interactive demo or viewed the demo page at least five times.</p><div class="flex flex-col items-center my-14"><div class="gap-px border bg-gray-200/80 relative grid h-full border-gray-200/80 grid-rows-[repeat(var(--grid-rows),minmax(0,1fr))] sm:grid-rows-[repeat(var(--grid-rows-sm),minmax(0,1fr))] md:grid-rows-[repeat(var(--grid-rows-md),minmax(0,1fr))] lg:grid-rows-[repeat(var(--grid-rows-lg),minmax(0,1fr))] grid-cols-[repeat(var(--grid-cols),minmax(0,1fr))] sm:grid-cols-[repeat(var(--grid-cols-sm),minmax(0,1fr))] md:grid-cols-[repeat(var(--grid-cols-md),minmax(0,1fr))] lg:grid-cols-[repeat(var(--grid-cols-lg),minmax(0,1fr))]" style="--grid-rows:1;--grid-rows-sm:1;--grid-rows-md:1;--grid-rows-lg:1;--grid-cols:1;--grid-cols-sm:1;--grid-cols-md:1;--grid-cols-lg:1"><div class="bg-gray-50 group/item relative row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] p-0 lg:p-0" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><img alt="Hubspot lead routing for demo intent data" loading="lazy" width="680" height="1056" decoding="async" data-nimg="1" class="!m-0" style="color:transparent" srcSet="https://cdn.sanity.io/images/8czhh5u2/production/f77b7b2f953de28633d16d845e6f46e426ef9483-680x1056.png?w=680&auto=format 1x, https://cdn.sanity.io/images/8czhh5u2/production/f77b7b2f953de28633d16d845e6f46e426ef9483-680x1056.png?w=680&auto=format 2x" src="https://cdn.sanity.io/images/8czhh5u2/production/f77b7b2f953de28633d16d845e6f46e426ef9483-680x1056.png?w=680&auto=format"/></div><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -top-2 -right-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -top-2 -left-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -bottom-2 -left-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -bottom-2 -right-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg></div></div><p>Within the workflow, you can also segment the incoming leads based on ICP data already stored in HubSpot.</p><p>In the screenshot above, contacts with certain titles like VP or Director are considered “Decision Makers.” These are the hot leads sales wants to talk to right away, so they’re labeled as “Sales Qualified Leads” and sent straight to the team via Slack.</p><p>Leads without Decision Maker titles could potentially be valuable as well but aren’t as pressing for sales to get in touch with. So instead of wasting the sales team’s time, these leads are marked as “Marketing Qualified Leads” and enrolled in a preexisting HubSpot email nurture sequence.</p><p><a href="/blog/customer-interview-series-pqls-with-sydney-lawson">Sydney Lawson</a>, Product Marketing Manager at Athennian, shares that they’ve also integrated their Navattic instance with Slack.</p><p><em>“As part of our workflow, we have integrated with Slack. So as soon as someone clicks to book a demo through our product tours, we get immediately notified.”</em></p><p>She continues, <em>“We also use it for our CS team, they get that notification on Slack and can see, okay, this specific customer went through the tour because it's integrated with HubSpot.”</em></p><p><em><a href="/blog/lead-qualification-interactive-product-demos">Check out this guide</a> for step-by-step instructions to configure interactive demo lead routing in HubSpot and Salesforce.</em></p><h3>Way #2: Use as intent data to prioritize outbound</h3><p>Some companies already use interactive demos in their outbound strategy. <a href="/blog/customer-interview-series-demo-libraries-with-tara-quehl">Tara Quehl</a>, Product Marketing Director at Demandbase, explains,</p><p><em>“We leverage our SDRs to send out tours, which I think is a really great way to get prospects warmed up to our services and help them understand a day in the life using Demandbase.”</em></p><p>While sending interactive demos help you stand out in the inbox, layering on interactive demo data can make sure you’re targeting the right people.</p><p>Intent data can help you narrow your focus, identifying the specific companies going through your demo and their behavior so that sales can send a hyper-personalized follow-up.</p><p><strong>Gated</strong></p><p>If you have a form in front of the demo sending leads to your CRM, you can use your CRM to find new leads. </p><p><a href="https://www.linkedin.com/in/saad-khan-73329013b?originalSubdomain=ca" rel="noopener">Saad Khan</a>, Business Development Manager at Vendr, shared that CRMs and interactive product tour software are his <a href="https://open.substack.com/pub/khantent/p/fishing-your-crm-for-hot-leads?utm_campaign=post&utm_medium=web" rel="noopener">favorite places for mining leads</a>:</p><p><em>“If you have interactive product tours, the tour sign-ups could be used as high-intent pre-PLG leads. I'm a fan of Navattic for this!”</em></p><p>Here’s how to do it:</p><ol><li>Create a CRM report based on companies that went through your interactive demo but have not booked time with your sales team or signed up for a free trial.</li><li>Then, send:</li></ol><ul><li>Messaging matching the part of your software they explored</li><li>A personalized and in-depth interactive demo emphasizing specific features for their persona</li></ul><p><strong>Ungated</strong></p><p>If you’ve got an ungated demo, you can use GA4 and a data enrichment product like <a href="https://clearbit.com/" rel="noopener">Clearbit</a> for prioritization.</p><p>Navattic customers can take advantage of the product’s <a href="https://docs.navattic.com/google-analytics-ga4" rel="noopener">GA4 integration</a> and <a href="https://help.clearbit.com/hc/en-us/articles/13301093982359-Set-up-Clearbit-data-sync-with-Google-Analytics-4" rel="noopener">Clearbit’s data sync</a> to pinpoint top companies going through their interactive demos.</p><div class="flex flex-col items-center my-14"><div class="gap-px border bg-gray-200/80 relative grid h-full border-gray-200/80 grid-rows-[repeat(var(--grid-rows),minmax(0,1fr))] sm:grid-rows-[repeat(var(--grid-rows-sm),minmax(0,1fr))] md:grid-rows-[repeat(var(--grid-rows-md),minmax(0,1fr))] lg:grid-rows-[repeat(var(--grid-rows-lg),minmax(0,1fr))] grid-cols-[repeat(var(--grid-cols),minmax(0,1fr))] sm:grid-cols-[repeat(var(--grid-cols-sm),minmax(0,1fr))] md:grid-cols-[repeat(var(--grid-cols-md),minmax(0,1fr))] lg:grid-cols-[repeat(var(--grid-cols-lg),minmax(0,1fr))]" style="--grid-rows:1;--grid-rows-sm:1;--grid-rows-md:1;--grid-rows-lg:1;--grid-cols:1;--grid-cols-sm:1;--grid-cols-md:1;--grid-cols-lg:1"><div class="bg-gray-50 group/item relative row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] p-0 lg:p-0" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><img alt="GA4 and Clearbit report" loading="lazy" width="2000" height="932" decoding="async" data-nimg="1" class="!m-0" style="color:transparent" srcSet="https://cdn.sanity.io/images/8czhh5u2/production/1d920f2b389733033e119860e2ae8f20a78631f2-3218x1500.png?w=2000&auto=format 1x, https://cdn.sanity.io/images/8czhh5u2/production/1d920f2b389733033e119860e2ae8f20a78631f2-3218x1500.png?w=2000&auto=format 2x" src="https://cdn.sanity.io/images/8czhh5u2/production/1d920f2b389733033e119860e2ae8f20a78631f2-3218x1500.png?w=2000&auto=format"/></div><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -top-2 -right-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -top-2 -left-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -bottom-2 -left-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -bottom-2 -right-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg></div></div><p>Here’s how to do it:</p><p>1. Create a <a href="https://support.google.com/analytics/answer/10445879?hl=en" rel="noopener">custom report</a> with the following attributes:</p><ul><li>Row: Clearbit company name</li><li>Values: active users, sessions, event count</li><li>Filter: “Navattic events” only</li></ul><p>2. Find the companies with the most users, sessions, and events.</p><p>3. Message top accounts asking if they want to schedule a live walkthrough. Because they’ve already had a taste of your product and heavily interacted with the tool, they’re more likely to take you up on a sales call.</p><h3>Way #3: Retargeting</h3><p>Interactive demos give you the best kind of data for retargeting — what the user is interested in.</p><p>Because you know what aspects of your demo users access, you can make educated guesses about what features might be most valuable to them. From there, you can tailor your retargeting ads to fit the user’s particular pain points.</p><p><strong>Gated</strong></p><p>At Navattic, we experimented with product-led retargeting by sending an email campaign to leads that expressed interest in our personalization demo.</p><p>We retargeted prospects with a follow-up email after they interacted with the tour, asking them how it went and what feedback they had.</p><p>Then, we pointed them to other demos that would highlight more advanced features that could apply to other use cases in their workflow.</p><p>Here’s how to do it:</p><p>1. Create a list in Hubspot or Salesforce of all prospects who started an interactive demo but did not reach an “<a href="/blog/growth-trends-sandy-mangat">aha moment</a>.”</p><p>For example, say your analytics dashboard — typically a major aha moment for customers — shows up on Step 4. Create a report of all prospects who only made it to Step 3.</p><p>2. Create LinkedIn ads or emails that entice them to retry the product tour based on the step they got to.</p><p>Consider a shortened version of your demo to ensure they reach at least one aha moment.</p><p><strong>Ungated</strong></p><p>It’s tougher to identify users who did not hit their aha moment with an ungated tour, but you can use <a href="https://docs.navattic.com/google-analytics-ga4" rel="noopener">GA4</a> or <a href="https://docs.navattic.com/segment" rel="noopener">Segment</a> to find and retarget those folks anonymously.</p><p>Here’s how to do it:</p><ol><li>Create anonymous groups of users who only made it to a certain step in GA4 or Segment</li><li>Set up ads that call out the interactive demo as a CTA or a <a href="https://support.google.com/google-ads/answer/2375416?hl=en" rel="noopener">sitelink</a></li><li>Retarget the anonymous groups using GA ads</li></ol><h3>Way #4: Inform product decisions</h3><p>Interactive demo data can tell you a lot about your product, especially what features are the most interesting to prospects.</p><p>Navattic customer <a href="https://www.linkedin.com/in/ashleylevesque/" rel="noopener">Ashley Levesque</a>, VP of Marketing at Banzai, <a href="https://www.linkedin.com/posts/ashleylevesque_marketing-datamarketing-activity-7067138097183879169-MOLf/?utm_source=share&utm_medium=member_desktop" rel="noopener">shares</a>,</p><div class="flex flex-col items-center my-14"><div class="gap-px border bg-gray-200/80 relative grid h-full border-gray-200/80 grid-rows-[repeat(var(--grid-rows),minmax(0,1fr))] sm:grid-rows-[repeat(var(--grid-rows-sm),minmax(0,1fr))] md:grid-rows-[repeat(var(--grid-rows-md),minmax(0,1fr))] lg:grid-rows-[repeat(var(--grid-rows-lg),minmax(0,1fr))] grid-cols-[repeat(var(--grid-cols),minmax(0,1fr))] sm:grid-cols-[repeat(var(--grid-cols-sm),minmax(0,1fr))] md:grid-cols-[repeat(var(--grid-cols-md),minmax(0,1fr))] lg:grid-cols-[repeat(var(--grid-cols-lg),minmax(0,1fr))]" style="--grid-rows:1;--grid-rows-sm:1;--grid-rows-md:1;--grid-rows-lg:1;--grid-cols:1;--grid-cols-sm:1;--grid-cols-md:1;--grid-cols-lg:1"><div class="bg-gray-50 group/item relative row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] p-0 lg:p-0" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><img alt="Customer post about using interactive demo data to inform product roadmap" loading="lazy" width="496" height="364" decoding="async" data-nimg="1" class="!m-0" style="color:transparent" srcSet="https://cdn.sanity.io/images/8czhh5u2/production/99d3d144aabe04c40c8dcc2d2296e7b1d7b84904-496x364.png?w=496&auto=format 1x, https://cdn.sanity.io/images/8czhh5u2/production/99d3d144aabe04c40c8dcc2d2296e7b1d7b84904-496x364.png?w=496&auto=format 2x" src="https://cdn.sanity.io/images/8czhh5u2/production/99d3d144aabe04c40c8dcc2d2296e7b1d7b84904-496x364.png?w=496&auto=format"/></div><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -top-2 -right-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -top-2 -left-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -bottom-2 -left-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -bottom-2 -right-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg></div></div><p><em>“The team uses interactive demo data to better understand what features are most important to our users and where drop-offs are happening in the journey.”</em></p><p>Understanding these patterns can help you keep prospects engaged by bringing the right features to light at the right time.</p><p><strong>Gated</strong></p><p>Similar to how you take into account feature requests from customers, create an MRR prioritization based on which parts of the products interest prospects the most</p><p>Here’s how to do it:</p><ol><li>Create a report in your CRM that shows how many leads interacted with each product tour</li><li>Use that information to determine which demo is most popular and why</li><li>Reuse elements of that tour in other demos or potentially eliminate demos that aren’t performing as well</li></ol><p>To take this a step further, consider modifying your report to break out demos by pipeline or won MRR. The ones that bring in the biggest deals resonate most with your audience.</p><p><strong>Ungated</strong></p><p>There are a few tricks to monitoring ungated product demos:</p><ol><li>Add UTMs to CTA links in your interactive demos based on a feature users are exploring</li><li>Use Navattic’s <a href="https://docs.navattic.com/analytics" rel="noopener">dropoff reporting</a> and built-in analytics to see which demos outperform others</li></ol><h3>Way #5: Use it to improve your own interactive demo</h3><p>The final, perhaps most obvious, use case for interactive demo data is using it to upgrade your own demos.</p><p>There are many factors that could affect demo performance, like:</p><ul><li>Length</li><li>Format</li><li>Content</li><li>Copy</li></ul><p>Taking a hard look at your existing demos can reveal what’s working and what’s not so you can boost engagement and conversion.</p><p><strong>Gated</strong><br/>Here’s how to do it:</p><ol><li>Create the same kind of report for gated demos in Way #4, but break out demos by pipeline or won MRR. <em>To give you a sense of how it should look, below is a screenshot of our Dashboard in Salesforce:</em></li><li>Identify the demos that brought in the most and the biggest deals</li><li>Study these demos and try to figure out what’s resonating most with your audience, and apply those learnings to current and future tours</li></ol><div class="flex flex-col items-center my-14"><div class="gap-px border bg-gray-200/80 relative grid h-full border-gray-200/80 grid-rows-[repeat(var(--grid-rows),minmax(0,1fr))] sm:grid-rows-[repeat(var(--grid-rows-sm),minmax(0,1fr))] md:grid-rows-[repeat(var(--grid-rows-md),minmax(0,1fr))] lg:grid-rows-[repeat(var(--grid-rows-lg),minmax(0,1fr))] grid-cols-[repeat(var(--grid-cols),minmax(0,1fr))] sm:grid-cols-[repeat(var(--grid-cols-sm),minmax(0,1fr))] md:grid-cols-[repeat(var(--grid-cols-md),minmax(0,1fr))] lg:grid-cols-[repeat(var(--grid-cols-lg),minmax(0,1fr))]" style="--grid-rows:1;--grid-rows-sm:1;--grid-rows-md:1;--grid-rows-lg:1;--grid-cols:1;--grid-cols-sm:1;--grid-cols-md:1;--grid-cols-lg:1"><div class="bg-gray-50 group/item relative row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] p-0 lg:p-0" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><img alt="Interactive demo data salesforce dashboard" loading="lazy" width="1587" height="592" decoding="async" data-nimg="1" class="!m-0" style="color:transparent" srcSet="https://cdn.sanity.io/images/8czhh5u2/production/c66d1bde1978d48fba0e438a404e1bb0b21b4781-1587x592.png?w=1587&auto=format 1x, https://cdn.sanity.io/images/8czhh5u2/production/c66d1bde1978d48fba0e438a404e1bb0b21b4781-1587x592.png?w=1587&auto=format 2x" src="https://cdn.sanity.io/images/8czhh5u2/production/c66d1bde1978d48fba0e438a404e1bb0b21b4781-1587x592.png?w=1587&auto=format"/></div><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -top-2 -right-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -top-2 -left-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -bottom-2 -left-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -bottom-2 -right-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg></div></div><p><strong>Ungated</strong></p><p>If you’re a Navattic user, use native <a href="https://docs.navattic.com/analytics" rel="noopener">dropoff reporting</a> to see where people are getting stuck. Go through that demo yourself to diagnose the problem. Maybe it needs to be shortened, or certain steps are confusing your prospects.</p><p>You could also use <a href="https://docs.navattic.com/product-updates#OTDJ1" rel="noopener">Analytics Dashboard </a>to see which demos have the highest and lowest engagement and conversion rates.</p><div class="flex flex-col items-center my-14"><div class="gap-px border bg-gray-200/80 relative grid h-full border-gray-200/80 grid-rows-[repeat(var(--grid-rows),minmax(0,1fr))] sm:grid-rows-[repeat(var(--grid-rows-sm),minmax(0,1fr))] md:grid-rows-[repeat(var(--grid-rows-md),minmax(0,1fr))] lg:grid-rows-[repeat(var(--grid-rows-lg),minmax(0,1fr))] grid-cols-[repeat(var(--grid-cols),minmax(0,1fr))] sm:grid-cols-[repeat(var(--grid-cols-sm),minmax(0,1fr))] md:grid-cols-[repeat(var(--grid-cols-md),minmax(0,1fr))] lg:grid-cols-[repeat(var(--grid-cols-lg),minmax(0,1fr))]" style="--grid-rows:1;--grid-rows-sm:1;--grid-rows-md:1;--grid-rows-lg:1;--grid-cols:1;--grid-cols-sm:1;--grid-cols-md:1;--grid-cols-lg:1"><div class="bg-gray-50 group/item relative row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] p-0 lg:p-0" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><img alt="Navattic analytics dashboard" loading="lazy" width="2000" height="954" decoding="async" data-nimg="1" class="!m-0" style="color:transparent" srcSet="https://cdn.sanity.io/images/8czhh5u2/production/213823622a21cdd4561a7dce9eb58ba0e4ec7b4f-2260x1078.png?w=2000&auto=format 1x, https://cdn.sanity.io/images/8czhh5u2/production/213823622a21cdd4561a7dce9eb58ba0e4ec7b4f-2260x1078.png?w=2000&auto=format 2x" src="https://cdn.sanity.io/images/8czhh5u2/production/213823622a21cdd4561a7dce9eb58ba0e4ec7b4f-2260x1078.png?w=2000&auto=format"/></div><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -top-2 -right-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -top-2 -left-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -bottom-2 -left-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -bottom-2 -right-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg></div></div><p>To level-set, see benchmarks in our <a href="/report/state-of-the-interactive-product-demo-2023">State of the Interactive Product Demo</a>.</p><p>In summary, interactive product demos aren’t just a way to give your prospects hands-on access to your tool.</p><p>They’re also incredibly useful tools for refining and expanding your go-to-market strategy. Gain further inspiration for leveraging your product tours by reading:</p><ul><li><a href="/blog/creative-ways-to-use-interactive-demos">6 Quick Creative Ways to Use Interactive Demos</a></li><li><a href="/blog/product-demos-ads">Ad Best Practices for Product Demos</a></li><li><a href="/blog/email-marketing-strategies-product-demos">Email Marketing Strategies for Product Demos</a></li><li><a href="/blog/product-demos-seo">SEO Best Practices for Product Demos</a></li></ul></div><div class="mt-12"><div class="text-gray-600 text-sm mb-5">Share</div><div class="flex gap-x-4"><a href="https://twitter.com/intent/tweet?url=https://navattic.com/blog/interactive-demo-data" target="_blank" aria-label="Share on X" rel="noopener noreferrer" class="text-gray-900 hover:rounded"><svg class="inline shrink-0 self-center size-4"><use href="/icons/sprite.svg#twitter-x"></use></svg></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://navattic.com/blog/interactive-demo-data" target="_blank" aria-label="Share on LinkedIn" rel="noopener noreferrer" class="text-gray-900 hover:rounded"><svg class="inline shrink-0 self-center size-4"><use href="/icons/sprite.svg#linkedin"></use></svg></a><a href="https://www.facebook.com/sharer/sharer.php?u=https://navattic.com/blog/interactive-demo-data" target="_blank" aria-label="Share on Facebook" rel="noopener noreferrer" class="text-gray-900 hover:rounded"><svg class="inline shrink-0 self-center size-4"><use href="/icons/sprite.svg#facebook"></use></svg></a><a href="mailto:?subject=5 Ways to Get More out of Your Interactive Demo Data&body=You’ve created your first interactive demo. Now what? Use the data you’ve collected to speed up lead...%0A%0Ahttps://navattic.com/blog/interactive-demo-data" target="_blank" aria-label="Share on Email" rel="noopener noreferrer" class="text-gray-900 hover:rounded"><svg class="inline shrink-0 self-center size-4"><use href="/icons/sprite.svg#mail"></use></svg></a></div></div><h2 class="ml-6 mt-20 mb-6 text-lg">Next Post</h2><div class="w-auto"><div class="gap-px border bg-gray-200/80 relative grid h-full border-gray-200/80 grid-rows-[repeat(var(--grid-rows),minmax(0,1fr))] sm:grid-rows-[repeat(var(--grid-rows-sm),minmax(0,1fr))] md:grid-rows-[repeat(var(--grid-rows-md),minmax(0,1fr))] lg:grid-rows-[repeat(var(--grid-rows-lg),minmax(0,1fr))] grid-cols-[repeat(var(--grid-cols),minmax(0,1fr))] sm:grid-cols-[repeat(var(--grid-cols-sm),minmax(0,1fr))] md:grid-cols-[repeat(var(--grid-cols-md),minmax(0,1fr))] lg:grid-cols-[repeat(var(--grid-cols-lg),minmax(0,1fr))]" style="--grid-rows:auto;--grid-rows-sm:auto;--grid-rows-md:auto;--grid-rows-lg:auto;--grid-cols:auto;--grid-cols-sm:auto;--grid-cols-md:auto;--grid-cols-lg:auto"><div class="group/item relative p-8 lg:p-12 row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] bg-white" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><a href="/blog/customer-interview-series-pqls-with-sydney-lawson"><div class=" w-full font-normal flex flex-col gap-4"><div class="inline-flex w-fit items-center text-center font-regular whitespace-nowrap overflow-hidden shrink-0 border-[0.5px] h-5 text-[14px] gap-1 px-2 rounded-md bg-orange-50 border-orange-200 text-orange-800 [box-shadow:0px_-1px_1px_0px_hsla(15,75%,28%,0.14)_inset,0px_1px_2px_0px_hsla(33,100%,96%,0.5)_inset]" id="5e86cfe8-e844-4fef-a86d-798ddbe2d154"><span class="flex items-center truncate">Customer Interviews </span></div><div class="flex flex-col gap-1"><div class="text-2xl text-pretty font-medium text-primary mb-1 font-sans">Customer Interview Series: PQLs with Sydney Lawson</div><div class="font-normal text-balance text-gray-500">See how Sydney Lawson - Product Marketing Manager at Athennian uses Navattic leads as PQLs and prioritizes and routes leads to her sales and customer success team. </div></div><button class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-8 rounded-lg text-sm gap-x-1.5 px-3 mt-2" type="button" data-headlessui-state="">Read more</button></div></a></div><svg viewBox="0 0 15 15" 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0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[80px] -right-[1px]"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -right-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg></div></div></div><aside class="hidden lg:block space-y-10 pb-8 pt-5 lg:pt-0"><div class="pl-44 sticky top-20 grid gap-10"><div><div class="w-full pb-2 mb-4 font-medium text-sm">In this <!-- -->article</div><ol class="grid gap-5"><li class="flex items-start text-xs font-normal cursor-pointer text-pretty group group-transition-colors text-gray-500 hover:text-gray-500 transition-colors"><span class="mt-1"></span><span class="group-hover:text-gray-700">What is interactive demo data?</span></li><li class="flex items-start text-xs font-normal cursor-pointer text-pretty group group-transition-colors text-gray-500 hover:text-gray-500 transition-colors"><span class="mt-1"></span><span class="group-hover:text-gray-700">5 Ways to get more out of your interactive demo data</span></li></ol></div><div class="bg-gray-100 rounded-lg p-6"><h2 class="text-lg font-semibold mb-3">Ready to get started with interactive demos?</h2><div class="relative"><img src="/img/screenshots/home-landing.png" class="rounded-md max-w-[280px] border"/><div class="absolute bottom-0 left-0 w-full h-32 bg-gradient-to-t from-gray-100 to-transparent rounded-md"></div></div><a class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-7 rounded-lg text-sm gap-x-1.5 px-2.5 border-gray-300 shadow-button-elevated text-gray-700 hover:bg-gray-50 hover:text-gray-900 dark:bg-white/10 dark:border-gray-600 dark:text-white active:text-gray-900 data-[active=true]:text-gray-900 active:shadow-button-shallow-inset-indented data-[active=true]:shadow-button-shallow-inset-indented focus-visible:shadow-gray-focus focus-visible:text-gray-900" data-headlessui-state="" href="https://app.navattic.com/auth/sign-up">Try for free</a></div><div class="w-auto"><div class="text-sm pb-2 mb-4 font-medium"> Related posts </div><div class="flex flex-col gap-4"><a href="/blog/3-tips-to-speed-up-interactive-demo-builds"><div class="group mt-2"><div class="inline-flex w-fit items-center text-center font-regular whitespace-nowrap overflow-hidden shrink-0 border-[0.5px] h-4 text-[12px] gap-0.5 px-1.5 rounded-md bg-red-50 border-red-200 text-red-800 [box-shadow:0px_-1px_1px_0px_hsla(0,63%,31%,0.14)_inset,0px_1px_2px_0px_hsla(0,86%,97%,0.5)_inset]" id="48e8d843-0b19-4ad0-8288-1e179bbad106"><span class="flex items-center truncate">Best Practices</span></div><div class="text-base mt-2 text-gray-700 font-medium group-hover:text-gray-800">3 Tips to Speed Up Interactive Demo Builds </div></div></a><a href="/blog/product-demo-videos"><div class="group mt-2"><div></div><div class="text-base mt-2 text-gray-700 font-medium group-hover:text-gray-800">How to Move Beyond SaaS Product Demo Videos [Plus Product Video Alternatives]</div></div></a></div></div></div></aside></div></div></div><div class="relative size-full bg-gray-50"><div class="z-10 relative pb-16 pt-20 text-center sm:py-24"><div class="px-4 lg:px-8"><div class="relative mx-auto max-w-2xl lg:max-w-[85rem]"><div class="gap-px border bg-gray-200/80 relative grid h-full border-gray-200/80 grid-rows-[repeat(var(--grid-rows),minmax(0,1fr))] sm:grid-rows-[repeat(var(--grid-rows-sm),minmax(0,1fr))] md:grid-rows-[repeat(var(--grid-rows-md),minmax(0,1fr))] lg:grid-rows-[repeat(var(--grid-rows-lg),minmax(0,1fr))] grid-cols-[repeat(var(--grid-cols),minmax(0,1fr))] sm:grid-cols-[repeat(var(--grid-cols-sm),minmax(0,1fr))] md:grid-cols-[repeat(var(--grid-cols-md),minmax(0,1fr))] lg:grid-cols-[repeat(var(--grid-cols-lg),minmax(0,1fr))]" style="--grid-rows:1;--grid-rows-sm:1;--grid-rows-md:1;--grid-rows-lg:1;--grid-cols:1;--grid-cols-sm:1;--grid-cols-md:1;--grid-cols-lg:1"><div class="group/item relative p-8 lg:p-12 row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] bg-white/90 flex flex-col items-center" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><hgroup class="flex flex-col items-center"><h3 class="mt-6 text-gray-900 text-4xl">Build demos<br/>that<span class="text-gray-600"> delight.</span></h3></hgroup><div class="mt-8 mb-4 flex justify-center gap-3"><a class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none text-white h-10 rounded-[10px] text-md gap-x-2 px-3.5 border-gray-900 bg-gray-800 shadow-solid-gray-button-default hover:bg-gray-700 dark:bg-white dark:text-gray-950 dark:border-gray-950 active:shadow-solid-button-active data-[active=true]:shadow-solid-button-active focus-visible:shadow-solid-button-gray-focus" data-headlessui-state="" href="https://app.navattic.com/auth/sign-up">Try for free</a><a class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-10 rounded-[10px] text-md gap-x-2 px-3.5 border-gray-300 shadow-button-elevated text-gray-700 hover:bg-gray-50 hover:text-gray-900 dark:bg-white/10 dark:border-gray-600 dark:text-white active:text-gray-900 data-[active=true]:text-gray-900 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2.823l-3.35 2.677zM14.614 33.38l-.944 1.548a11 11 0 0 1-10.137 5.247l-1.255-.089-2.166-.235c-.078-.111.395-2.16 1.42-6.147 5.227-2.321 9.588-2.43 13.081-.325zm23.478-9.783l-1.842 7.858c.002.062-.031.12-.085.15-10.419 5.766-23.317-6.584-33.741-.992-.111.06-.213.039-.217-.088l1.797-7.296c-.002-.063.031-.12.085-.15 10.419-5.766 23.696 6.777 33.632.367.097-.063.368.024.371.152zm2.454-10.624l-1.842 7.858c.002.062-.031.12-.085.15-10.419 5.766-23.317-6.584-33.741-.992-.111.06-.213.039-.217-.088l1.797-7.296c-.002-.063.031-.12.085-.15 10.419-5.766 23.696 6.777 33.632.367.097-.063.368.024.371.152zm2.035-9.923c.087.104-.483 2.276-1.711 6.518-4.952 2.735-9.26 3.207-12.924 1.415l1.019-1.906a11 11 0 0 1 8.879-5.782l2.665-.186c1.344-.084 2.035-.104 2.072-.059z"></path></g></g></svg><div class="text-gray-500 text-sm hidden md:block">Make buying easier with interactive demos</div></div><div class="border-t border-gray-100 relative pb-10"><div class="grid grid-cols-2 gap-y-10 pb-6 lg:grid-cols-6 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Now what? Use the data you’ve collected to speed up lead routing, enrich your marketing campaigns, and more.","ogDark":null,"defaultOgImage":null,"publishedDate":null,"authors":[{"_id":"4b7fa911-8888-4a48-8808-d782a72a07b6","name":"Natalie Marcotullio","picture":{"_type":"image","asset":{"_ref":"image-0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200-jpg","_type":"reference"}}}],"headings":[{"children":[{"_type":"span","marks":[],"text":"What is interactive demo data?","_key":"016b613ab2940"}],"_type":"block","style":"h2","_key":"8abd9cbd2d9e","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"5 Ways to get more out of your interactive demo data","_key":"5dcec60f46080"}],"_type":"block","style":"h2","_key":"241161a3bac6","markDefs":[]},{"style":"h3","_key":"579b73c0ec54","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Way #1: Route and qualify interactive demo leads","_key":"b3045d5a4ea70"}],"_type":"block"},{"style":"h3","_key":"fd212d13f9e3","markDefs":[],"children":[{"text":"Way #2: Use as intent data to prioritize outbound","_key":"f54c5d02de390","_type":"span","marks":[]}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Way #3: Retargeting","_key":"3f9c62ede7fb0"}],"_type":"block","style":"h3","_key":"84a79d9e8ee2"},{"children":[{"_type":"span","marks":[],"text":"Way #4: Inform product decisions","_key":"9aae025a92980"}],"_type":"block","style":"h3","_key":"c4f7ded0b01d","markDefs":[]},{"style":"h3","_key":"c4551be867d5","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Way #5: Use it to improve your own interactive demo","_key":"5f4b42e368330"}],"_type":"block"}],"_type":"blogPost","title":"5 Ways to Get More out of Your Interactive Demo Data","ogImage":{"_type":"ogImage","asset":{"_ref":"image-38363a2dc4f8ebed3be2a6c54ae8ad01bd1ec455-1200x630-png","_type":"reference"}},"slug":"interactive-demo-data","date":"2023-07-10T21:32:00.000Z","coverImage":null,"estimatedReadingTime":12,"category":{"_id":"48e8d843-0b19-4ad0-8288-1e179bbad106","name":"Best Practices","slug":{"current":"best-practices","_type":"slug"},"color":"cyan"},"updatedDate":null,"content":[{"style":"normal","_key":"bac35b8e0cf0","markDefs":[],"children":[{"_type":"span","marks":[],"text":"So you’ve created your first demo, and it’s been live for a while. 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","_key":"4abccbada6d20"},{"_type":"span","marks":["92333bdaf815"],"text":"Tara Quehl","_key":"4abccbada6d21"},{"_key":"4abccbada6d22","_type":"span","marks":[],"text":", Product Marketing Director at Demandbase, explains,"}],"_type":"block"},{"markDefs":[],"children":[{"_key":"bff3c9bb18cf0","_type":"span","marks":["em"],"text":"“We leverage our SDRs to send out tours, which I think is a really great way to get prospects warmed up to our services and help them understand a day in the life using Demandbase.”"}],"_type":"block","style":"normal","_key":"d9d19b18782c"},{"_key":"d42736b6fe05","markDefs":[],"children":[{"_type":"span","marks":[],"text":"While sending interactive demos help you stand out in the inbox, layering on interactive demo data can make sure you’re targeting the right people.","_key":"41a4762bfa9c0"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"Intent data can help you narrow your focus, identifying the specific companies going through your demo and their behavior so that sales can send a hyper-personalized follow-up.","_key":"f5f8f6149e090"}],"_type":"block","style":"normal","_key":"db0ad150c172","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Gated","_key":"269820fa0bac0"}],"_type":"block","style":"normal","_key":"b18e65e1b6c6"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"If you have a form in front of the demo sending leads to your CRM, you can use your CRM to find new leads. 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