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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Fb2447c3e85df6329bd177fb8a4b69d45ca48b99e-2295x1385.jpg%3Fw%3D2295%26h%3D1385%26fm%3Dwebp%26fit%3Dcrop&w=2800&q=75"/></div><div class="w-full overflow-hidden h-full block md:hidden"><img alt="Karo ME45: This is My Space" loading="lazy" width="1209" height="1444" decoding="async" data-nimg="1" class="w-full object-contain" style="color:transparent" sizes="(max-width: 768px) 100vw, 800px" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Fa5fcdcdff0d270155d02a7ea2a591da5dbe2c8d4-1209x1444.jpg%3Fw%3D1209%26h%3D1444%26fm%3Dwebp%26fit%3Dcrop&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Fa5fcdcdff0d270155d02a7ea2a591da5dbe2c8d4-1209x1444.jpg%3Fw%3D1209%26h%3D1444%26fm%3Dwebp%26fit%3Dcrop&w=750&q=75 750w, 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2800w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Fa5fcdcdff0d270155d02a7ea2a591da5dbe2c8d4-1209x1444.jpg%3Fw%3D1209%26h%3D1444%26fm%3Dwebp%26fit%3Dcrop&w=2800&q=75"/></div></div><div class="mt-3 text-[20px] md:text-[17px]"><span>Karo ME45: This is My Space</span></div></a></div></div></div><div class="md:min-h-[540px] md:mt-[80px] mb-10 md:mb-0 relative"><div class="overflow-hidden"><div class="opacity-0 size-full translate-y-10"><a target="_self" class="mb-auto " href="/work/wrigleys-extra-lecture-lounge"><div class="w-full"><div class="w-full overflow-hidden h-full hidden md:block"><img alt="Wrigley’s Extra Lecture Lounge" loading="lazy" width="1330" height="1079" decoding="async" data-nimg="1" class="w-full object-contain" style="color:transparent" sizes="(max-width: 768px) 100vw, 800px" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F2980bcfa6d8d7947f9276eed8fefbf12f26653c4-1330x1079.jpg%3Fw%3D1330%26h%3D1079%26fm%3Dwebp%26fit%3Dcrop&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F2980bcfa6d8d7947f9276eed8fefbf12f26653c4-1330x1079.jpg%3Fw%3D1330%26h%3D1079%26fm%3Dwebp%26fit%3Dcrop&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F2980bcfa6d8d7947f9276eed8fefbf12f26653c4-1330x1079.jpg%3Fw%3D1330%26h%3D1079%26fm%3Dwebp%26fit%3Dcrop&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F2980bcfa6d8d7947f9276eed8fefbf12f26653c4-1330x1079.jpg%3Fw%3D1330%26h%3D1079%26fm%3Dwebp%26fit%3Dcrop&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F2980bcfa6d8d7947f9276eed8fefbf12f26653c4-1330x1079.jpg%3Fw%3D1330%26h%3D1079%26fm%3Dwebp%26fit%3Dcrop&w=1280&q=75 1280w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F2980bcfa6d8d7947f9276eed8fefbf12f26653c4-1330x1079.jpg%3Fw%3D1330%26h%3D1079%26fm%3Dwebp%26fit%3Dcrop&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F2980bcfa6d8d7947f9276eed8fefbf12f26653c4-1330x1079.jpg%3Fw%3D1330%26h%3D1079%26fm%3Dwebp%26fit%3Dcrop&w=2800&q=75 2800w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F2980bcfa6d8d7947f9276eed8fefbf12f26653c4-1330x1079.jpg%3Fw%3D1330%26h%3D1079%26fm%3Dwebp%26fit%3Dcrop&w=2800&q=75"/></div><div class="w-full overflow-hidden h-full block md:hidden"><img alt="Wrigley’s Extra Lecture Lounge" loading="lazy" width="1209" height="1444" decoding="async" data-nimg="1" class="w-full object-contain" style="color:transparent" sizes="(max-width: 768px) 100vw, 800px" 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1280w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Fc8813b107598763eeea9314702f77a5ca4c38a32-1209x1444.jpg%3Fw%3D1209%26h%3D1444%26fm%3Dwebp%26fit%3Dcrop&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Fc8813b107598763eeea9314702f77a5ca4c38a32-1209x1444.jpg%3Fw%3D1209%26h%3D1444%26fm%3Dwebp%26fit%3Dcrop&w=2800&q=75 2800w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Fc8813b107598763eeea9314702f77a5ca4c38a32-1209x1444.jpg%3Fw%3D1209%26h%3D1444%26fm%3Dwebp%26fit%3Dcrop&w=2800&q=75"/></div></div><div class="mt-3 text-[20px] md:text-[17px]"><span>Wrigley’s Extra Lecture Lounge</span></div></a></div></div></div><div class="md:min-h-[505px] md:mt-[140px] mb-10 md:mb-0 relative"><div class="overflow-hidden"><div class="opacity-0 size-full translate-y-10"><a target="_self" class="mb-auto " href="/work/amazon-audible"><div class="w-full"><div class="w-full overflow-hidden 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F893808d4fda352f9ff7f8e4cfc30a21f6e36c219-1920x1280.webp%3Fw%3D1920%26h%3D1280%26fm%3Dwebp%26fit%3Dcrop&w=2800&q=75"/></div><div class="w-full overflow-hidden h-full block md:hidden"><img alt="Amazon Audible" loading="lazy" width="1209" height="1444" decoding="async" data-nimg="1" class="w-full object-contain" style="color:transparent" sizes="(max-width: 768px) 100vw, 800px" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F5a6b88f7d771dddb03342dcf4a406e95dd72f511-1209x1444.jpg%3Fw%3D1209%26h%3D1444%26fm%3Dwebp%26fit%3Dcrop&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F5a6b88f7d771dddb03342dcf4a406e95dd72f511-1209x1444.jpg%3Fw%3D1209%26h%3D1444%26fm%3Dwebp%26fit%3Dcrop&w=750&q=75 750w, 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1280w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Ff313bf12abb988be45410c3218d339b3ddc49c8b-1374x1276.jpg%3Fw%3D1374%26h%3D1276%26fm%3Dwebp%26fit%3Dcrop&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Ff313bf12abb988be45410c3218d339b3ddc49c8b-1374x1276.jpg%3Fw%3D1374%26h%3D1276%26fm%3Dwebp%26fit%3Dcrop&w=2800&q=75 2800w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Ff313bf12abb988be45410c3218d339b3ddc49c8b-1374x1276.jpg%3Fw%3D1374%26h%3D1276%26fm%3Dwebp%26fit%3Dcrop&w=2800&q=75"/></div><div class="w-full overflow-hidden h-full block md:hidden"><img alt="easyJet x Eurovision" loading="lazy" width="2344" height="2800" decoding="async" data-nimg="1" class="w-full object-contain" style="color:transparent" sizes="(max-width: 768px) 100vw, 800px" 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1280w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F674e8add58d0320ea168c22b6c5085b9eec42d35-2418x2888.png%3Fw%3D2344%26h%3D2800%26fm%3Dwebp%26fit%3Dcrop&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F674e8add58d0320ea168c22b6c5085b9eec42d35-2418x2888.png%3Fw%3D2344%26h%3D2800%26fm%3Dwebp%26fit%3Dcrop&w=2800&q=75 2800w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F674e8add58d0320ea168c22b6c5085b9eec42d35-2418x2888.png%3Fw%3D2344%26h%3D2800%26fm%3Dwebp%26fit%3Dcrop&w=2800&q=75"/></div></div><div class="mt-3 text-[20px] md:text-[17px]"><span>easyJet x Eurovision</span></div></a></div></div></div><div class="md:min-h-[684px] md:mt-[120px] mb-10 md:mb-0 relative"><div class="overflow-hidden"><div class="opacity-0 size-full translate-y-10"><a target="_self" class="mb-auto " href="/work/snickers-mate-scored-an-own-goal"><div class="w-full"><div class="w-full 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height="24" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Flinkedin.svg&w=32&q=75 1x, /_next/image?url=%2Flinkedin.svg&w=48&q=75 2x" src="/_next/image?url=%2Flinkedin.svg&w=48&q=75"/></a></li><li class="mb-4 text-lg list-none"><a href="https://tiktok.com/@tandp.group" target="_blank" rel="noopener noreferrer nofollow" class="inline-flex "><span class="sr-only">TikTok</span><img alt="TikTok" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Ftiktok.svg&w=32&q=75 1x, /_next/image?url=%2Ftiktok.svg&w=48&q=75 2x" src="/_next/image?url=%2Ftiktok.svg&w=48&q=75"/></a></li></ul></div><div class="py-2 col-span-12 lg:col-start-6 lg:col-end-15 text-left"><span class="block mb-6 opacity-50 uppercase text-sm">Contacts_</span><ul class="flex flex-col"><li class="mb-4 last:mb-2 text-lg"><p class="!m-0">New Business</p><a href="mailto:hello@tandpgroup.com" class="!m-0 text-pink-300 hover:text-pink-700">hello@tandpgroup.com</a></li><li class="mb-4 last:mb-2 text-lg"><p class="!m-0">Careers</p><a href="mailto:recruitment@tandpgroup.com" class="!m-0 text-pink-300 hover:text-pink-700">recruitment@tandpgroup.com</a></li><li class="mb-4 last:mb-2 text-lg"><p class="!m-0">General</p><a href="mailto:hello@tandpgroup.com" class="!m-0 text-pink-300 hover:text-pink-700">hello@tandpgroup.com</a></li></ul></div><ul class="py-2 col-span-12 lg:col-span-9 lg:col-start-16 grid grid-cols-subgrid"><li class="col-span-12 md:col-span-3 text-left mb-8 md:mb-0"><h4 class="mb-6 opacity-50 text-sm">&IDEAS</h4><ul><li class="text-lg"><a target="_self" class="hover:text-pink-300 inline-flex " href="/work"><div class="rich-text-lite"><p>Our Work</p></div></a></li><li class="text-lg"><a target="_self" class="hover:text-pink-300 inline-flex " href="/thinking"><div class="rich-text-lite"><p>Our Thinking</p></div></a></li></ul></li><li class="col-span-12 md:col-span-3 text-left mb-8 md:mb-0"><h4 class="mb-6 opacity-50 text-sm">&AI</h4><ul><li class="text-lg"><a target="_self" class="hover:text-pink-300 inline-flex " href="/DIPAM"><div class="rich-text-lite"><p>AI at T&Pm</p></div></a></li><li class="text-lg"><a target="_self" class="hover:text-pink-300 inline-flex " href="/ai-sprints"><div class="rich-text-lite"><p>AI Sprints</p></div></a></li></ul></li><li class="col-span-12 md:col-span-3 text-left mb-8 md:mb-0"><h4 class="mb-6 opacity-50 text-sm">&PEOPLE</h4><ul><li class="text-lg"><a target="_self" class="hover:text-pink-300 inline-flex " href="/culture"><div class="rich-text-lite"><p>Culture</p></div></a></li><li class="text-lg"><a target="_self" class="hover:text-pink-300 inline-flex " href="/careers"><div class="rich-text-lite"><p>Careers</p></div></a></li><li class="text-lg"><a target="_self" class="hover:text-pink-300 inline-flex " href="/offices"><div class="rich-text-lite"><p>Offices</p></div></a></li><li class="text-lg"><a target="_self" class="hover:text-pink-300 inline-flex " href="/leadership"><div class="rich-text-lite"><p>Leadership</p></div></a></li></ul></li></ul></div><div class="mt-16 pb-8 pt-4 border-t border-[#666] flex flex-col md:flex-row space-x-4 space-between"><span class="flex-shrink-0 text-xs">© T&Pm 2025 All rights reserved</span><ul class="w-full flex flex-col md:flex-row !m-0 md:space-x-8 justify-end text-xs"><li class="inline-block"><a target="_self" class="hover:text-pink-300 inline-flex " href="/terms-conditions"><div class="rich-text-lite"><p>Terms & Conditions</p></div></a></li><li class="inline-block"><a target="_self" class="hover:text-pink-300 inline-flex " href="/gender-pay-gap"><div class="rich-text-lite"><p>Gender Pay Gap</p></div></a></li><li class="inline-block"><a target="_self" class="hover:text-pink-300 inline-flex " href="/tax-strategy"><div class="rich-text-lite"><p>Tax Strategy</p></div></a></li><li class="inline-block"><a target="_self" class="hover:text-pink-300 inline-flex " 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The teaser alone garnered over 9 million organic views on social media. The full film achieved over 40 million views, generating over 1.5 billion impressions online (100 million on the first day) and $64 million in PR value. The campaign sparked conversations in 48 languages across six continents and 63 countries, becoming Lexus's most viewed digital content ever. Crucially, it translated into tangible business results, driving record sales in 2016 and increasing brand affinity by 27% globally. 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This was unacceptable for Toyota. The \\\"Creators of Inclusion\\\" were born\",\"eyebrow\":\"Project_Objective\",\"richTextContent\":[{\"_key\":\"1fdda4c37f7f\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"an inclusive team that brought together creators with and without intellectual disabilities to create content for Toyota's own social media channels for 10 days. This not only led to measurable success, but also provided proof that inclusion is not an illusion.\",\"_key\":\"b5de79ffc21e0\"}],\"_type\":\"block\",\"style\":\"normal\"}],\"_type\":\"textColumn\",\"blockOptions\":{\"paddingBottom\":\"pb-8 lg:pb-15\",\"_type\":\"blockOptions\",\"paddingTop\":\"pt-8 lg:pt-15\"}},{\"_type\":\"fullWidthAsset\",\"blockOptions\":{\"paddingTop\":\"pt-8 lg:pt-15\",\"paddingBottom\":\"pb-8 lg:pb-15\",\"_type\":\"blockOptions\"},\"_key\":\"890ff812a924\",\"asset\":{\"videoDesktopOverlay\":\"https://vimeo.com/1029620198\",\"_type\":\"imageVideoAsset\",\"videoDesktop\":\"https://vimeo.com/1026926139\",\"selected\":\"video\"}},{\"_type\":\"textColumn\",\"blockOptions\":{\"paddingBottom\":\"pb-8 lg:pb-15\",\"_type\":\"blockOptions\",\"paddingTop\":\"pt-8 lg:pt-15\"},\"_key\":\"e25f4f041051\",\"eyebrow\":\"Challenge_\",\"richTextContent\":[{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Is inclusion an illusion? There is still a gap between talking about inclusion and really living it. At one of the world’s largest sports events, the Special Olympics World Games Berlin 2023, people with intellectual disabilities were at the centre of media coverage. Hundreds of journalists from all over the world reported live on site. But they forgot one thing: to actively include the perspectives of people with intellectual disabilities.\",\"_key\":\"f58535a844cc0\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"8a0749c04fd9\"}]},{\"eyebrow\":\"Solution_\",\"richTextContent\":[{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Toyota, one of the main sponsors, took advantage of this and gave people with intellectual disabilities a voice, a camera and a platform. Introducing the Creators of Inclusion. A truly inclusive social media team that brought together creators with and without intellectual disabilities.\\n\\nFor 10 days, the inclusive team held editorial conferences, conducted interviews, produced social media content, broadcast it live and engaged with the community. 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But most importantly, the Creators of Inclusion won the hearts of millions with their content, proving that inclusion is not just an illusion. Sadly, the mainstream media has failed to follow our lead. So, we brought the Creators of Inclusion together again for the Special Olympics National Games 2024 in Thüringen, Germany. And we’ll keep going until true inclusion becomes the norm.\"}],\"_type\":\"block\",\"style\":\"normal\"}],\"_type\":\"textColumn\",\"blockOptions\":{\"paddingBottom\":\"pb-8 lg:pb-15\",\"_type\":\"blockOptions\",\"paddingTop\":\"pt-8 lg:pt-15\"},\"_key\":\"baaa2c1d0215\"}],\"_type\":\"project\",\"previewMobile\":{\"mediaType\":\"image\",\"previewImage\":{\"asset\":{\"_ref\":\"image-89effc1ea54dccefee4fa16b259c3e5baf0202f0-1209x1444-jpg\",\"_type\":\"reference\"},\"_type\":\"standardImageNoCaption\",\"alt\":\"The Creators of Inclusion\"}},\"_createdAt\":\"2024-11-06T15:04:52Z\",\"_id\":\"a7867d28-bf63-4f68-bdcc-18918f885644\",\"_rev\":\"VLzrH16Cy37Q2bUw8R3DiP\"},{\"_createdAt\":\"2024-11-09T14:15:01Z\",\"_rev\":\"w86prhsNWpWtj4EQ7xBHfv\",\"_type\":\"project\",\"tags\":[{\"_ref\":\"4c367501-4555-4016-ba55-8c74a3d87184\",\"_type\":\"reference\",\"_key\":\"9ce1f9d33bb1\"}],\"_updatedAt\":\"2024-11-20T14:45:28Z\",\"slug\":{\"current\":\"mars-bens-original\",\"_type\":\"slug\"},\"preview\":{\"mediaType\":\"image\",\"previewImage\":{\"_type\":\"standardImageNoCaption\",\"alt\":\"Chicken fried rice dish\",\"asset\":{\"_ref\":\"image-82c19bbd8cb41950e33eafc39bf92fcd2a6bd0bc-1606x1330-jpg\",\"_type\":\"reference\"}}},\"_id\":\"48712b23-4d1e-4007-8c29-44973766df63\",\"seo\":{\"_type\":\"seo\",\"ogImage\":{\"_type\":\"image\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-ff3b83e5234a559db5f000af785467754b1166d9-1920x1080-jpg\"}}},\"blocks\":[{\"eyebrow\":\"Project_Objective\",\"richTextContent\":[{\"style\":\"normal\",\"_key\":\"602349050013\",\"markDefs\":[],\"children\":[{\"text\":\"$1f\",\"_key\":\"f3b58cd00b460\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\"}],\"_type\":\"textColumn\",\"blockOptions\":{\"paddingBottom\":\"pb-8 lg:pb-15\",\"_type\":\"blockOptions\",\"paddingTop\":\"pt-8 lg:pt-15\"},\"_key\":\"0680bd27f27b\",\"headline\":\"In 2022, following the rebranding of Uncle Ben's to Ben's Original, Mars Food tasked us with infusing the brand with purpose, positive sentiment, and increased desire across global audiences. 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Recognising the need for inclusivity, the brand underwent a transformation into Ben’s Original. This shift was more than just a change in name; it represented a commitment to embracing diversity and offering a platform for everyone, regardless of background, to share their stories.\"}],\"_type\":\"block\",\"style\":\"normal\"}]},{\"blockOptions\":{\"paddingBottom\":\"pb-8 lg:pb-15\",\"_type\":\"blockOptions\",\"paddingTop\":\"pt-8 lg:pt-15\"},\"description\":\"Watch the case study film [02:04]\",\"_key\":\"0c7e818a9b96\",\"asset\":{\"videoDesktop\":\"https://vimeo.com/1027970672\",\"selected\":\"video\",\"videoDesktopOverlay\":\"https://vimeo.com/1027970672\",\"_type\":\"imageVideoAsset\"},\"_type\":\"fullWidthAsset\"},{\"headline\":\"Mars Food tasked us with infusing the rebranded Ben's Original with emotional meaning and driving positive sentiment globally in 2022. 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