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Digital Marketing News & Trends | schalk&friends

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Hier schreiben wir darüber, was uns bewegt, was wir bewegen und was es Neues aus der Agentur gibt.</p> </div> </div> </div> </div> </div> <div class="component-container component-container--margin-0"> <div class="content-container content-container--medium"> <div class="filter-row" id="magazine-type"> <div class="filter-row__wrapper"> <ul class="filter-row__list not-responsive"> <li class="filter-row__element not-responsive active"><a href="https://www.schalk-and-friends.de/magazin/#magazine-type" class="link filter-row__link">#Alle news</a></li> <li class="filter-row__element not-responsive "><a href="https://www.schalk-and-friends.de/tag/agenturnews/#magazine-type" class="link filter-row__link">#Agenturnews</a></li> <li class="filter-row__element not-responsive "><a href="https://www.schalk-and-friends.de/tag/digitale-transformation/#magazine-type" class="link filter-row__link">#digitale Transformation</a></li> <li class="filter-row__element not-responsive "><a href="https://www.schalk-and-friends.de/tag/fachartikel/#magazine-type" class="link filter-row__link">#Fachartikel</a></li> <li class="filter-row__element not-responsive "><a href="https://www.schalk-and-friends.de/tag/marketingtrends/#magazine-type" class="link filter-row__link">#Marketingtrends</a></li> <li class="filter-row__element not-responsive "><a href="https://www.schalk-and-friends.de/tag/presse/#magazine-type" class="link filter-row__link">#Presse</a></li> </ul> </div> </div> </div> </div> <article id="post-12173" class=""> <header class="header-magazin header-magazin--archive"> <div class="header-magazin__inner component-container"> <div class="content-container content-container--medium"> <a class="header-magazin__image-container" aria-label="Website Relaunch: Ein C-Level Topic" href="https://www.schalk-and-friends.de/magazin/website-relaunch/"><picture data-id="12172" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/11/website-relaunch-1040x500.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/11/website-relaunch-png-webp.webp 2x" type="image/webp"> <source media="(min-width: 992px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/11/website-relaunch-992x477.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/11/website-relaunch-768x369.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/11/website-relaunch-1536x738.webp 2x" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/11/website-relaunch-576x277.webp" type="image/webp"><img width="576" height="277" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/11/website-relaunch-576x277.webp" class="card__image responsive__element responsive__element--object-fit has-transparency" alt="Abstrakte geometrische Skulptur mit roten, blauen und weißen Formen in rechteckigen und kreisförmigen Formen, angeordnet auf einem weißen Sockel vor einem grauen Hintergrund." decoding="async" data-has-transparency="true" data-dominant-color="ada2a8" style="--dominant-color: #ada2a8;" /></picture></a> </div> <div class="content-container content-container--medium"> <div class="archive-magazin"> <div class="header-magazin__wrapper"> <div class="header-magazin__hashtag"> <a href="https://www.schalk-and-friends.de/tag/fachartikel/" class="hashtag">#Fachartikel</a> </div> <p class="h3">Website Relaunch: Ein C-Level Topic</p> <div class="header-magazin__meta-inforamtion"> <div class="blog-meta-information"> <div class="blog-meta-information__author"> <div class="blog-meta-information__author-image"> <div class="responsive responsive--circle"> <picture data-id="3114" data-type="fallback"><source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2021/03/Schalk_Friends_Matthias1476-jpg-webp-576x576.webp" type="image/webp"><img width="576" height="576" src="https://www.schalk-and-friends.de/wp-content/uploads/2021/03/Schalk_Friends_Matthias1476-jpg-webp-576x576.webp" class="responsive__element not-transparent" alt="Geschäftsführung" decoding="async" data-has-transparency="false" data-dominant-color="7f8386" style="--dominant-color: #7f8386;" /></picture> </div> </div> <div class="blog-meta-information__author-meta"> <div class="blog-meta-information__author-name"> Matthias Bierich </div> <div class="blog-meta-informationn__blog-date"> 13. November 2024 </div> </div> </div> <div class="blog-meta-information__social-media"> </div> </div> </div> </div> </div> </div> </div> </header> <div class="magazin-content"> <div class="component-container"> <div class="content-container content-container--medium"> <div class="archive-magazin"> <div class="magazin-content__wrapper"> <div class="column-container"> <div class="column"> <div class="archive-magazin__excerpt">Die beste Zeit für einen&nbsp;Website Relaunch? Gestern.&nbsp;Gut, das ist vielleicht etwas überspitzt formuliert. Aber zu viele Unternehmen warten in der Regel viel zu lange mit der Überarbeitung ihrer Corporate Website – und nehmen damit erfolgsentscheidende Nachteile in Kauf.&nbsp;Das allein wäre schon Grund genug, einen&nbsp;Website Relaunch&nbsp;vom C-Level aus voranzutreiben. Aber es...</div> <div><a href="https://www.schalk-and-friends.de/magazin/website-relaunch/" class="button button--secondary">weiterlesen</a></div> </div> </div> </div> </div> </div> </div> </div><!-- .entry-content --> </article><!-- #post-12173 --> <div class="component-container"> <div class="content-container"> <div class="card-container"> <div class="card-container__wrapper"> <div class="card card--motion-behaviour card-container__box"> <div class="card__wrapper"> <div class="card__media card__media--magazin"> <picture data-id="12092" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/kirby-cms-partner-jpg-1040x500.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/10/kirby-cms-partner-jpg.webp 2x" type="image/webp"> <source media="(min-width: 992px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/kirby-cms-partner-jpg-992x477.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/kirby-cms-partner-jpg-768x369.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/10/kirby-cms-partner-jpg-1536x738.webp 2x" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/kirby-cms-partner-jpg-576x277.webp" type="image/webp"><img width="576" height="277" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/kirby-cms-partner-jpg-576x277.webp" class="card__image responsive__element responsive__element--object-fit not-transparent" alt="Eine komplexe Anordnung aus 3D-Würfeln in Weiß, Blau und Rot ist vor einem neutralen Hintergrund ineinander verschlungen." decoding="async" loading="lazy" data-has-transparency="false" data-dominant-color="a0a0b5" style="--dominant-color: #a0a0b5;" /></picture> </div> <div class="card__content"> <div class="card__label"> <span>#Agenturnews</span> </div> <p class="h4 card__title">schalk&amp;friends ist Kirby CMS Partner – und erweitert damit seinen Tech-Stack</p> <div class="card__meta blog-meta-information"> <div class="blog-meta-information__author blog-meta-information__author--beside"> <div class="blog-meta-information__author-image"> <div class="responsive responsive--circle"> <picture data-id="11186" data-type="fallback"><source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/04/schalk-and-friends-florian-gmeinwieser-1zu1-576x576.webp" type="image/webp"><img width="576" height="576" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/04/schalk-and-friends-florian-gmeinwieser-1zu1-576x576.webp" class="responsive__element has-transparency" alt="" decoding="async" loading="lazy" data-has-transparency="true" data-dominant-color="b4b4b9" style="--dominant-color: #b4b4b9;" /></picture> </div> </div> <div class="blog-meta-information__author-meta"> <div class="blog-meta-information__author-name">Florian Gmeinwieser</div> <div class="blog-meta-informationn__blog-date">28. Oktober 2024</div> </div> </div> </div> <div class="card__excerpt card__excerpt--text-crop-3"> <p>Wir sind jetzt zertifizierte Kirby Partner! Das moderne Tool aus Deutschland erweitert unser Portfolio um eine maximal flexible, leistungsstarke Lösung für komplexe Projekte.</p> </div> <a href="https://www.schalk-and-friends.de/magazin/kirby-cms-partner/" class="card__link link arrow-hover-wrapper" aria-label="den ganzen Artikel lesen"> Weiterlesen <span class="arrow arrow--right"></span> </a> </div> </div> </div> <div class="card card--motion-behaviour card-container__box"> <div class="card__wrapper"> <div class="card__media card__media--magazin"> <picture data-id="11708" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/headless-website-jpg-1040x500.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/10/headless-website-jpg.webp 2x" type="image/webp"> <source media="(min-width: 992px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/headless-website-jpg-992x477.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/headless-website-jpg-768x369.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/10/headless-website-jpg-1536x738.webp 2x" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/headless-website-jpg-576x277.webp" type="image/webp"><img width="576" height="277" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/headless-website-jpg-576x277.webp" class="card__image responsive__element responsive__element--object-fit not-transparent" alt="Jakob Barth-Christner in Hemd mit Kragen und Pullover, lächelt vor weißem Hintergrund." decoding="async" loading="lazy" data-has-transparency="false" data-dominant-color="d9d9d9" style="--dominant-color: #d9d9d9;" /></picture> </div> <div class="card__content"> <div class="card__label"> <span>#digitale Transformation</span> </div> <p class="h4 card__title">Headless &amp; wirkungsvoll: So geht das CMS von morgen</p> <div class="card__meta blog-meta-information"> <div class="blog-meta-information__author blog-meta-information__author--beside"> <div class="blog-meta-information__author-image"> <div class="responsive responsive--circle"> <picture data-id="11186" data-type="fallback"><source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/04/schalk-and-friends-florian-gmeinwieser-1zu1-576x576.webp" type="image/webp"><img width="576" height="576" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/04/schalk-and-friends-florian-gmeinwieser-1zu1-576x576.webp" class="responsive__element has-transparency" alt="" decoding="async" loading="lazy" data-has-transparency="true" data-dominant-color="b4b4b9" style="--dominant-color: #b4b4b9;" /></picture> </div> </div> <div class="blog-meta-information__author-meta"> <div class="blog-meta-information__author-name">Florian Gmeinwieser</div> <div class="blog-meta-informationn__blog-date">15. Oktober 2024</div> </div> </div> </div> <div class="card__excerpt card__excerpt--text-crop-3"> <p>Jakob Barth-Christner ist Head of Digital Marketing &amp; Channels bei Brainlab und verantwortet in dieser Rolle Alles, was mit digitaler Kommunikation zusammenhängt – von CRM-Maßnahmen über Paid Campaigns und der digitalen Plattform bis hin zur Website. Wir haben ihn zum Gespräch getroffen.</p> </div> <a href="https://www.schalk-and-friends.de/magazin/headless-website-interview/" class="card__link link arrow-hover-wrapper" aria-label="den ganzen Artikel lesen"> Weiterlesen <span class="arrow arrow--right"></span> </a> </div> </div> </div> <div class="card card--motion-behaviour card-container__box"> <div class="card__wrapper"> <div class="card__media card__media--magazin"> <picture data-id="11806" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/modern-marketing-winners-jpg-webp-1040x500.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/10/modern-marketing-winners-jpg-webp.webp 2x" type="image/webp"> <source media="(min-width: 992px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/modern-marketing-winners-jpg-webp-992x477.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/modern-marketing-winners-jpg-webp-768x369.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/10/modern-marketing-winners-jpg-webp-1536x738.webp 2x" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/modern-marketing-winners-jpg-webp-576x277.webp" type="image/webp"><img width="576" height="277" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/modern-marketing-winners-jpg-webp-576x277.webp" class="card__image responsive__element responsive__element--object-fit not-transparent" alt="Eine geometrisch abstrakte Skulptur mit Würfeln und Kugeln in roten, weißen, blauen und schwarzen Mustern auf einer weißen Oberfläche." decoding="async" loading="lazy" data-has-transparency="false" data-dominant-color="d0c6c9" style="--dominant-color: #d0c6c9;" /></picture> </div> <div class="card__content"> <div class="card__label"> <span>#Agenturnews</span> </div> <p class="h4 card__title">Modern Marketing Winners</p> <div class="card__meta blog-meta-information"> <div class="blog-meta-information__author blog-meta-information__author--beside"> <div class="blog-meta-information__author-image"> <div class="responsive responsive--circle"> <picture data-id="11186" data-type="fallback"><source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/04/schalk-and-friends-florian-gmeinwieser-1zu1-576x576.webp" type="image/webp"><img width="576" height="576" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/04/schalk-and-friends-florian-gmeinwieser-1zu1-576x576.webp" class="responsive__element has-transparency" alt="" decoding="async" loading="lazy" data-has-transparency="true" data-dominant-color="b4b4b9" style="--dominant-color: #b4b4b9;" /></picture> </div> </div> <div class="blog-meta-information__author-meta"> <div class="blog-meta-information__author-name">Florian Gmeinwieser</div> <div class="blog-meta-informationn__blog-date">29. Mai 2024</div> </div> </div> </div> <div class="card__excerpt card__excerpt--text-crop-3"> <p>Expertise zahlt sich aus. Mut auch: Nachdem schalk&amp;friends Mitte 2023 eine interne Neuausrichtung mit Fokus auf die Kernbereiche Consult, Code und Create gewagt hat, gehört die Agentur nun zu den Top 70 der aktuellen Hitlist deutscher Digitalagenturen.</p> </div> <a href="https://www.schalk-and-friends.de/magazin/modern-marketing-winners/" class="card__link link arrow-hover-wrapper" aria-label="den ganzen Artikel lesen"> Weiterlesen <span class="arrow arrow--right"></span> </a> </div> </div> </div> </div> </div> </div> </div> <article id="post-10904" class=""> <header class="header-magazin header-magazin--archive"> <div class="header-magazin__inner component-container"> <div class="content-container content-container--medium"> <a class="header-magazin__image-container" aria-label="Kreative Krise? 4 Tipps, die Schreibblockaden lösen" href="https://www.schalk-and-friends.de/magazin/schreibblockade-loesen/"><picture data-id="11807" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/schreibblockade-loesen-jpg-webp-1040x500.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/10/schreibblockade-loesen-jpg-webp.webp 2x" type="image/webp"> <source media="(min-width: 992px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/schreibblockade-loesen-jpg-webp-992x477.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/schreibblockade-loesen-jpg-webp-768x369.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/10/schreibblockade-loesen-jpg-webp-1536x738.webp 2x" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/schreibblockade-loesen-jpg-webp-576x277.webp" type="image/webp"><img width="576" height="277" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/schreibblockade-loesen-jpg-webp-576x277.webp" class="card__image responsive__element responsive__element--object-fit not-transparent" alt="Drei Zeichentrickfiguren als Bleistifte mit ausdrucksstarken Gesichtern stehen zusammen auf einem weißen Hintergrund und grübeln über ihre Schreibblockade, während der Boden mit roten Strichen übersät ist." decoding="async" loading="lazy" data-has-transparency="false" data-dominant-color="bdacb3" style="--dominant-color: #bdacb3;" /></picture></a> </div> <div class="content-container content-container--medium"> <div class="archive-magazin"> <div class="header-magazin__wrapper"> <div class="header-magazin__hashtag"> <a href="https://www.schalk-and-friends.de/tag/fachartikel/" class="hashtag">#Fachartikel</a> </div> <p class="h3">Kreative Krise? 4 Tipps, die Schreibblockaden lösen</p> <div class="header-magazin__meta-inforamtion"> <div class="blog-meta-information"> <div class="blog-meta-information__author"> <div class="blog-meta-information__author-image"> <div class="responsive responsive--circle"> <picture data-id="6719" data-type="fallback"><source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2022/03/SchalkFriends_Anna5043-jpg-576x576.webp" type="image/webp"><img width="576" height="576" src="https://www.schalk-and-friends.de/wp-content/uploads/2022/03/SchalkFriends_Anna5043-jpg-576x576.webp" class="responsive__element not-transparent" alt="" decoding="async" loading="lazy" data-has-transparency="false" data-dominant-color="c9c9ca" style="--dominant-color: #c9c9ca;" /></picture> </div> </div> <div class="blog-meta-information__author-meta"> <div class="blog-meta-information__author-name"> Anna Thaler </div> <div class="blog-meta-informationn__blog-date"> 28. März 2024 </div> </div> </div> <div class="blog-meta-information__social-media"> </div> </div> </div> </div> </div> </div> </div> </header> <div class="magazin-content"> <div class="component-container"> <div class="content-container content-container--medium"> <div class="archive-magazin"> <div class="magazin-content__wrapper"> <div class="column-container"> <div class="column"> <div class="archive-magazin__excerpt">Hallo! &lt;&#8211; Ist das nicht ein freundlicher, einladender Einstieg in diesen Text? Fühlen Sie sich vielleicht sogar direkt angesprochen, oder, wie man im Werbejargon gerne sagt: „abgeholt“? Ja? Wie schön! Dafür hat es auch nicht viel gebraucht: Nur ein paar Wochen pochender Kopfschmerzen, nagender Selbstzweifel und banger Prokrastination. Warum aller...</div> <div><a href="https://www.schalk-and-friends.de/magazin/schreibblockade-loesen/" class="button button--secondary">weiterlesen</a></div> </div> </div> </div> </div> </div> </div> </div><!-- .entry-content --> </article><!-- #post-10904 --> <article id="post-10472" class=""> <header class="header-magazin header-magazin--archive"> <div class="header-magazin__inner component-container"> <div class="content-container content-container--medium"> <a class="header-magazin__image-container" aria-label="Cookieless World – Warum Tracking für Unternehmen essenziell ist" href="https://www.schalk-and-friends.de/magazin/cookieless-tracking-web-tracking-essenziell/"><picture data-id="11808" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cookieless-tracking-web-tracking-essenziell-jpg-webp-1040x500.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cookieless-tracking-web-tracking-essenziell-jpg-webp.webp 2x" type="image/webp"> <source media="(min-width: 992px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cookieless-tracking-web-tracking-essenziell-jpg-webp-992x477.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cookieless-tracking-web-tracking-essenziell-jpg-webp-768x369.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cookieless-tracking-web-tracking-essenziell-jpg-webp-1536x738.webp 2x" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cookieless-tracking-web-tracking-essenziell-jpg-webp-576x277.webp" type="image/webp"><img width="576" height="277" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cookieless-tracking-web-tracking-essenziell-jpg-webp-576x277.webp" class="card__image responsive__element responsive__element--object-fit not-transparent" alt="Eine 3D-Kugel mit einem geometrischen Muster aus roten, blauen, schwarzen und weißen Rechtecken, umgeben von verbundenen Knoten mit dünnen schwarzen Linien und roten und blauen Kugeln." decoding="async" loading="lazy" data-has-transparency="false" data-dominant-color="ccc6cc" style="--dominant-color: #ccc6cc;" /></picture></a> </div> <div class="content-container content-container--medium"> <div class="archive-magazin"> <div class="header-magazin__wrapper"> <div class="header-magazin__hashtag"> <a href="https://www.schalk-and-friends.de/tag/fachartikel/" class="hashtag">#Fachartikel</a> </div> <p class="h3">Cookieless World – Warum Tracking für Unternehmen essenziell ist</p> <div class="header-magazin__meta-inforamtion"> <div class="blog-meta-information"> <div class="blog-meta-information__author"> <div class="blog-meta-information__author-image"> <div class="responsive responsive--circle"> <picture data-id="6693" data-type="fallback"><source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2022/03/schalkfreinds21_roman0161-576x576.webp" type="image/webp"><img width="576" height="576" src="https://www.schalk-and-friends.de/wp-content/uploads/2022/03/schalkfreinds21_roman0161-576x576.webp" class="responsive__element not-transparent" alt="" decoding="async" loading="lazy" data-has-transparency="false" data-dominant-color="b0b1b4" style="--dominant-color: #b0b1b4;" /></picture> </div> </div> <div class="blog-meta-information__author-meta"> <div class="blog-meta-information__author-name"> Roman Swoboda </div> <div class="blog-meta-informationn__blog-date"> 07. Dezember 2023 </div> </div> </div> <div class="blog-meta-information__social-media"> </div> </div> </div> </div> </div> </div> </div> </header> <div class="magazin-content"> <div class="component-container"> <div class="content-container content-container--medium"> <div class="archive-magazin"> <div class="magazin-content__wrapper"> <div class="column-container"> <div class="column"> <div class="archive-magazin__excerpt">Als Modern Marketing Makers und Experten für Webtracking setzen wir für eine erfolgreiche Digital-Marketing-Strategie auf qualifizierte Daten und beschränken uns dabei nicht nur auf Tracking-Ergebnisse. Das Cookieless Tracking und somit die Cookieless World kommt – und mit ihr ein Wandel der Selbstverständlichkeit, mit der aktuell über diverse Tools Daten eingesammelt...</div> <div><a href="https://www.schalk-and-friends.de/magazin/cookieless-tracking-web-tracking-essenziell/" class="button button--secondary">weiterlesen</a></div> </div> </div> </div> </div> </div> </div> </div><!-- .entry-content --> </article><!-- #post-10472 --> <div class="component-container"> <div class="content-container"> <div class="card-container"> <div class="card-container__wrapper"> <div class="card card--motion-behaviour card-container__box"> <div class="card__wrapper"> <div class="card__media card__media--magazin"> <picture data-id="12129" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/11/das-ist-doch-der-gipfel-png-1040x500.webp" type="image/webp"> <source media="(min-width: 992px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/11/das-ist-doch-der-gipfel-png-992x477.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/11/das-ist-doch-der-gipfel-png-768x369.webp" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/11/das-ist-doch-der-gipfel-png-576x277.webp" type="image/webp"><img width="576" height="277" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/11/das-ist-doch-der-gipfel-png-576x277.webp" class="card__image responsive__element responsive__element--object-fit not-transparent" alt="Eine geometrische Skulptur aus gestapelten, bunten rechteckigen Platten in Rot, Blau, Weiß und Schwarz vor einem schlichten grauen Hintergrund." decoding="async" loading="lazy" data-has-transparency="false" data-dominant-color="b4b1b4" style="--dominant-color: #b4b1b4;" /></picture> </div> <div class="card__content"> <div class="card__label"> <span>#Fachartikel</span> </div> <p class="h4 card__title">Das ist doch der Gipfel!</p> <div class="card__meta blog-meta-information"> <div class="blog-meta-information__author blog-meta-information__author--beside"> <div class="blog-meta-information__author-image"> <div class="responsive responsive--circle"> <picture data-id="6685" data-type="fallback"><source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2022/03/schalkfreinds21_heng0029-576x576.webp" type="image/webp"><img width="576" height="576" src="https://www.schalk-and-friends.de/wp-content/uploads/2022/03/schalkfreinds21_heng0029-576x576.webp" class="responsive__element not-transparent" alt="" decoding="async" loading="lazy" data-has-transparency="false" data-dominant-color="828483" style="--dominant-color: #828483;" /></picture> </div> </div> <div class="blog-meta-information__author-meta"> <div class="blog-meta-information__author-name">Heng Liu </div> <div class="blog-meta-informationn__blog-date">21. November 2023</div> </div> </div> </div> <div class="card__excerpt card__excerpt--text-crop-3"> <p>Wie viel Abgeschiedenheit braucht Remote Work? Kann Arbeiten von überall funktionieren? Im Artikel verrät unser Kollege Gregor, warum er Höchstleistungen auf 1865 Höhenmetern vollbringt – und wo sein liebster Arbeitsplatz auf der Welt liegt.</p> </div> <a href="https://www.schalk-and-friends.de/magazin/das-ist-doch-der-gipfel/" class="card__link link arrow-hover-wrapper" aria-label="den ganzen Artikel lesen"> Weiterlesen <span class="arrow arrow--right"></span> </a> </div> </div> </div> <div class="card card--motion-behaviour card-container__box"> <div class="card__wrapper"> <div class="card__media card__media--magazin"> <picture data-id="10217" data-type="fallback"><source media="(min-width: 992px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2023/10/alex-reinhold-geschaeftsfuehrer-992x477.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2023/10/alex-reinhold-geschaeftsfuehrer-768x369.webp" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2023/10/alex-reinhold-geschaeftsfuehrer-576x277.webp" type="image/webp"><img width="576" height="277" src="https://www.schalk-and-friends.de/wp-content/uploads/2023/10/alex-reinhold-geschaeftsfuehrer-576x277.webp" class="card__image responsive__element responsive__element--object-fit not-transparent" alt="Portrait von Alex Reinhold, der Geschäftsführer bei schalk&amp;friends wird" decoding="async" loading="lazy" data-has-transparency="false" data-dominant-color="bfc1c0" style="--dominant-color: #bfc1c0;" /></picture> </div> <div class="card__content"> <div class="card__label"> <span>#Agenturnews</span> </div> <p class="h4 card__title">Development auf höchster Ebene: Alex Reinhold wird Geschäftsführer</p> <div class="card__meta blog-meta-information"> <div class="blog-meta-information__author blog-meta-information__author--beside"> <div class="blog-meta-information__author-image"> <div class="responsive responsive--circle"> <picture data-id="6685" data-type="fallback"><source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2022/03/schalkfreinds21_heng0029-576x576.webp" type="image/webp"><img width="576" height="576" src="https://www.schalk-and-friends.de/wp-content/uploads/2022/03/schalkfreinds21_heng0029-576x576.webp" class="responsive__element not-transparent" alt="" decoding="async" loading="lazy" data-has-transparency="false" data-dominant-color="828483" style="--dominant-color: #828483;" /></picture> </div> </div> <div class="blog-meta-information__author-meta"> <div class="blog-meta-information__author-name">Heng Liu </div> <div class="blog-meta-informationn__blog-date">17. Oktober 2023</div> </div> </div> </div> <div class="card__excerpt card__excerpt--text-crop-3"> <p>schalk&friends erweitert die Geschäftsführung und holt mit Alex Reinhold einen erfahrenen Programmierexperten ins Führungsgremium. Warum Veränderung die einzige Konstante in seiner Laufbahn ist – und auf welche Software er in Zukunft setzt.</p> </div> <a href="https://www.schalk-and-friends.de/magazin/development-auf-hoechster-ebene-alex-reinhold-wird-geschaeftsfuehrer/" class="card__link link arrow-hover-wrapper" aria-label="den ganzen Artikel lesen"> Weiterlesen <span class="arrow arrow--right"></span> </a> </div> </div> </div> <div class="card card--motion-behaviour card-container__box"> <div class="card__wrapper"> <div class="card__media card__media--magazin"> <picture data-id="9769" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2023/07/schalkladies-jpeg-1040x500.webp" type="image/webp"> <source media="(min-width: 992px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2023/07/schalkladies-jpeg-992x477.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2023/07/schalkladies-jpeg-768x369.webp" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2023/07/schalkladies-jpeg-576x277.webp" type="image/webp"><img width="576" height="277" src="https://www.schalk-and-friends.de/wp-content/uploads/2023/07/schalkladies-jpeg-576x277.webp" class="card__image responsive__element responsive__element--object-fit not-transparent" alt="" decoding="async" loading="lazy" data-has-transparency="false" data-dominant-color="5b63d0" style="--dominant-color: #5b63d0;" /></picture> </div> <div class="card__content"> <div class="card__label"> <span>#Fachartikel</span> </div> <p class="h4 card__title">Braucht es noch Frauennetzwerke?</p> <div class="card__meta blog-meta-information"> <div class="blog-meta-information__author blog-meta-information__author--beside"> <div class="blog-meta-information__author-image"> <div class="responsive responsive--circle"> <picture data-id="3514" data-type="fallback"><source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2021/04/schalk_friends_judith-jpg-webp-576x576.webp" type="image/webp"><img width="576" height="576" src="https://www.schalk-and-friends.de/wp-content/uploads/2021/04/schalk_friends_judith-jpg-webp-576x576.webp" class="responsive__element not-transparent" alt="eine Person" decoding="async" loading="lazy" data-has-transparency="false" data-dominant-color="888988" style="--dominant-color: #888988;" /></picture> </div> </div> <div class="blog-meta-information__author-meta"> <div class="blog-meta-information__author-name">Judith Steiert</div> <div class="blog-meta-informationn__blog-date">17. Juli 2023</div> </div> </div> </div> <div class="card__excerpt card__excerpt--text-crop-3"> <p>Ist es wirklich so, dass solche Events keinen Mehrwert mehr bringen, weil wir als Frauen inzwischen gleichberechtigt im Arbeitsleben stehen? Sind sie in Zeiten von Diversität und Inklusion kontraproduktiv, oder zumindest aus der Zeit gefallen? Judith Steiert, Organisatorin der schalk&ladies Events, geht im Artikel darauf ein, wie Wissenschaft, Kundinnen und Partnerinnen dazu stehen.</p> </div> <a href="https://www.schalk-and-friends.de/magazin/braucht-es-noch-frauennetzwerke/" class="card__link link arrow-hover-wrapper" aria-label="den ganzen Artikel lesen"> Weiterlesen <span class="arrow arrow--right"></span> </a> </div> </div> </div> </div> </div> </div> </div> <article id="post-9215" class=""> <header class="header-magazin header-magazin--archive"> <div class="header-magazin__inner component-container"> <div class="content-container content-container--medium"> <a class="header-magazin__image-container" aria-label="Kennen Sie Ihren digitalen Reifegrad?" href="https://www.schalk-and-friends.de/magazin/digitaler-reifegrad/"><picture data-id="4915" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2021/05/DigitalerTrendMonitor01.svg" type="image/svg"> <source media="(min-width: 992px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2021/05/DigitalerTrendMonitor01.svg" type="image/svg"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2021/05/DigitalerTrendMonitor01.svg" type="image/svg"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2021/05/DigitalerTrendMonitor01.svg" type="image/svg"> <source media="(min-width: 272px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2021/05/DigitalerTrendMonitor01.svg" type="image/svg"><img src="https://www.schalk-and-friends.de/wp-content/uploads/2021/05/DigitalerTrendMonitor01.svg" class="card__image responsive__element responsive__element--object-fit" alt="" decoding="async" loading="lazy" /></picture></a> </div> <div class="content-container content-container--medium"> <div class="archive-magazin"> <div class="header-magazin__wrapper"> <div class="header-magazin__hashtag"> <a href="https://www.schalk-and-friends.de/tag/digitale-transformation/" class="hashtag">#digitale Transformation</a> </div> <p class="h3">Kennen Sie Ihren digitalen Reifegrad?</p> <div class="header-magazin__meta-inforamtion"> <div class="blog-meta-information"> <div class="blog-meta-information__author"> <div class="blog-meta-information__author-image"> <div class="responsive responsive--circle"> <picture data-id="6693" data-type="fallback"><source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2022/03/schalkfreinds21_roman0161-576x576.webp" type="image/webp"><img width="576" height="576" src="https://www.schalk-and-friends.de/wp-content/uploads/2022/03/schalkfreinds21_roman0161-576x576.webp" class="responsive__element not-transparent" alt="" decoding="async" loading="lazy" data-has-transparency="false" data-dominant-color="b0b1b4" style="--dominant-color: #b0b1b4;" /></picture> </div> </div> <div class="blog-meta-information__author-meta"> <div class="blog-meta-information__author-name"> Roman Swoboda </div> <div class="blog-meta-informationn__blog-date"> 23. 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