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weglot-lang weglot-language flag-0 ar" data-code-language="ar" role="option"><a title="Language switcher : Arabic" class="weglot-language-ar" role="option" data-wg-notranslate="" href="https://gracenote.com/ar/type/article/?wg-choose-original=false">العربية‏</a></li><li data-l="de" class="wg-li weglot-lang weglot-language flag-0 de" data-code-language="de" role="option"><a title="Language switcher : German" class="weglot-language-de" role="option" data-wg-notranslate="" href="https://gracenote.com/de/type/article/?wg-choose-original=false">Deutsch</a></li><li data-l="it" class="wg-li weglot-lang weglot-language flag-0 it" data-code-language="it" role="option"><a title="Language switcher : Italian" class="weglot-language-it" role="option" data-wg-notranslate="" href="https://gracenote.com/it/type/article/?wg-choose-original=false">Italiano</a></li><li data-l="nl" class="wg-li weglot-lang weglot-language flag-0 nl" data-code-language="nl" role="option"><a title="Language switcher : Dutch" class="weglot-language-nl" role="option" data-wg-notranslate="" href="https://gracenote.com/nl/type/article/?wg-choose-original=false">Nederlands</a></li></ul></aside></div></div></nav></header><div class="gracenote-blog__banner"><span class="gracenote-fade-in">Insights</span><h1 class="gracenote-fade-in">Gracenote perspectivas</h1><p class="gracenote-fade-in">Informações para o ajudar a tomar decisões comerciais baseadas em dados</p></div><div class="container"><div id="gracenote-posts" class="gracenote-blog__posts"><div class="gracenote-blog__item gracenote-fade-in image post-1558279 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-content-distribution tag-content tag-personalization tag-streaming tag-tv post_types-article post_industry-publisher post_industry-streaming-provider post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pt/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/">Os catálogos SVOD são um grande negócio, mas são muito subutilizados</a></h6><p>As recentes tendências em termos de audiência televisiva sugerem que muitos serviços SVOD poderão não estar a receber o devido valor da maioria dos conteúdos que distribuem. </p><div class="gracenote-blog__item-bottom"><span>21 de novembro de 2024</span><a href="https://gracenote.com/pt/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1558265 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-content-distribution tag-content tag-streaming tag-tv post_types-article post_industry-publisher post_industry-streaming-provider post_industry-streaming-service post_region-europe post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pt/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/remote-streaming-interface-tv.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/whats-new-in-svod-most-of-its-content/">O que há de novo no SVOD? A maior parte do seu conteúdo</a></h6><p>Apesar da grande variedade disponível nos serviços de streaming, a grande maioria da programação é muito nova. </p><div class="gracenote-blog__item-bottom"><span>14 de novembro de 2024</span><a href="https://gracenote.com/pt/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1558019 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery tag-content tag-metadata tag-personalization tag-recommendations tag-tv post_types-article post_industry-broadcaster post_industry-publisher post_industry-streaming-provider post_industry-streaming-service post_industry-studio post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pt/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/09/Diplomat-for-meta-image.png?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/">As audiências de televisão precisam de mais do que recomendações; precisam de razões para ver</a></h6><p>Com tanto conteúdo, uma abundância de serviços e sem horários de programação, as audiências estão sobrecarregadas e raramente sabem o que querem ver quando sintonizam o canal. </p><div class="gracenote-blog__item-bottom"><span>2 de outubro de 2024</span><a href="https://gracenote.com/pt/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557486 post type-post status-publish format-standard has-post-thumbnail hentry category-contextual-advertising tag-content tag-metadata tag-streaming post_types-article post_industry-advertiser post_industry-broadcaster post_industry-pay-tv post_industry-publisher post_industry-streaming-provider post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pt/insights/content-ids-are-the-key-to-unlocking-value-in-programmatic-ctv-advertising/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/08/animated-program-tv-screen-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/content-ids-are-the-key-to-unlocking-value-in-programmatic-ctv-advertising/">As IDs de conteúdo são a chave para desbloquear o valor da publicidade programática de CTV</a></h6><p>Ao centrarem-se na segmentação de conteúdos, os editores e anunciantes têm a oportunidade de obter melhores resultados, bastando para isso explorar os conjuntos de dados existentes.</p><div class="gracenote-blog__item-bottom"><span>25 de setembro de 2024</span><a href="https://gracenote.com/pt/insights/content-ids-are-the-key-to-unlocking-value-in-programmatic-ctv-advertising/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557972 post type-post status-publish format-standard has-post-thumbnail hentry category-content-development category-content-discovery tag-content tag-metadata tag-tv post_types-article post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pt/insights/emmy-winning-dramas-lean-into-power-struggles-and-gripping-moods/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/09/group-watching-TV.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/emmy-winning-dramas-lean-into-power-struggles-and-gripping-moods/">Os dramas vencedores de um Emmy inclinam-se para as lutas pelo poder e para os estados de espírito</a></h6><p>Embora seja único em relação aos anteriores vencedores do Emmy na categoria de drama, Shogun tem muitas semelhanças com títulos como Succession, Game of Thrones e Breaking Bad.</p><div class="gracenote-blog__item-bottom"><span>12 de setembro de 2024</span><a href="https://gracenote.com/pt/insights/emmy-winning-dramas-lean-into-power-struggles-and-gripping-moods/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557467 post type-post status-publish format-standard has-post-thumbnail hentry category-contextual-advertising tag-content tag-metadata tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-broadcaster post_industry-publisher post_industry-streaming-service post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pt/insights/contextual-ctv-allows-advertisers-to-meet-viewers-where-theyre-at/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/08/woman-TV-viewer-smiling-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/contextual-ctv-allows-advertisers-to-meet-viewers-where-theyre-at/">O CTV contextual permite que os anunciantes vão ao encontro dos telespectadores onde eles estão</a></h6><p>Os anúncios contextuais são uma óptima forma de ir ao encontro do público onde ele se encontra.</p><div class="gracenote-blog__item-bottom"><span>28 de agosto de 2024</span><a href="https://gracenote.com/pt/insights/contextual-ctv-allows-advertisers-to-meet-viewers-where-theyre-at/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557424 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-contextual-advertising tag-metadata tag-personalization tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-broadcaster post_industry-pay-tv-provider post_industry-publisher post_industry-streaming-provider post_industry-streaming-service post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pt/insights/with-content-everywhere-the-future-of-tv-is-about-experiences/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2018/11/ctv-ux-and-remote-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/with-content-everywhere-the-future-of-tv-is-about-experiences/">Com conteúdos em todo o lado, o futuro da televisão passa pelas experiências</a></h6><p>Com uma superabundância de conteúdos televisivos disponíveis, o envolvimento dos espectadores dependerá cada vez mais de experiências personalizadas.</p><div class="gracenote-blog__item-bottom"><span>14 de agosto de 2024</span><a href="https://gracenote.com/pt/insights/with-content-everywhere-the-future-of-tv-is-about-experiences/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557234 post type-post status-publish format-standard has-post-thumbnail hentry category-content-development category-contextual-advertising tag-content tag-dei tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-broadcaster post_industry-pay-tv post_industry-publisher post_industry-streaming-service post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pt/insights/inclusivity-is-increasing-in-popular-tv-content-but-not-in-ad-spend/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/07/family-with-young-jedi-on-tv.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/inclusivity-is-increasing-in-popular-tv-content-but-not-in-ad-spend/">A inclusividade aumentou nos novos conteúdos televisivos, mas os gastos com publicidade ainda não acompanharam</a></h6><p>Apesar do aumento da diversidade na programação televisiva popular, o investimento das marcas em conteúdos inclusivos não tem acompanhado o ritmo.</p><div class="gracenote-blog__item-bottom"><span>3 de julho de 2024</span><a href="https://gracenote.com/pt/insights/inclusivity-is-increasing-in-popular-tv-content-but-not-in-ad-spend/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1555792 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-contextual-advertising tag-fast tag-metadata tag-streaming tag-tv post_types-article post_industry-fast post_industry-publisher"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pt/insights/missing-metadata-in-fast-programming-inhibits-content-discovery-and-advertising-opportunities/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/06/group-watching-tv-in-the-dark-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/missing-metadata-in-fast-programming-inhibits-content-discovery-and-advertising-opportunities/">A falta de metadados na programação FAST inibe a descoberta de conteúdos e as oportunidades de publicidade</a></h6><p>Para que a programação nos canais FAST possa ser descoberta pelo público, é necessário que inclua metadados completos.</p><div class="gracenote-blog__item-bottom"><span>18 de junho de 2024</span><a href="https://gracenote.com/pt/insights/missing-metadata-in-fast-programming-inhibits-content-discovery-and-advertising-opportunities/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1556932 post type-post status-publish format-standard has-post-thumbnail hentry category-contextual-advertising tag-content tag-dei tag-movies tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-pay-tv post_industry-streaming-service post_industry-studio post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pt/insights/nearly-70-of-this-years-new-tv-series-are-bipoc-inclusive/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/06/debs-house-meta.jpeg?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/nearly-70-of-this-years-new-tv-series-are-bipoc-inclusive/">Quase 70% das novas séries televisivas deste ano são inclusivas para BIPOC</a></h6><p>O conteúdo original de primeira qualidade apresenta novas oportunidades para os compradores de meios de comunicação social que procuram ser mais inclusivos nas suas despesas com publicidade.</p><div class="gracenote-blog__item-bottom"><span>14 de junho de 2024</span><a href="https://gracenote.com/pt/insights/nearly-70-of-this-years-new-tv-series-are-bipoc-inclusive/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-3747 post type-post status-publish format-standard has-post-thumbnail hentry category-content-distribution post_types-article post_industry-broadcaster post_industry-pay-tv-provider post_industry-publisher post_region-global"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pt/insights/virtual-medal-table-forecast/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/05/womens-soccer-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/virtual-medal-table-forecast/">EUA, China, Grã-Bretanha, Japão e França lideram Gracenote Previsão do quadro de medalhas virtual para os Jogos Olímpicos de Paris de 2024</a></h6><p>EUA, China, Grã-Bretanha, Japão e França lideram a previsão de medalhas nos Jogos Olímpicos de 2024. </p><div class="gracenote-blog__item-bottom"><span>17 de abril de 2024</span><a href="https://gracenote.com/pt/insights/virtual-medal-table-forecast/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-3739 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-content-distribution tag-metadata tag-streaming tag-tv post_types-article post_industry-fast post_industry-publisher post_industry-streaming-service post_industry-studio post_region-global"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pt/insights/metadata-is-the-key-to-compelling-fan-experiences-as-sports-migrate-to-streaming/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/05/global-sports-data-meta.webp?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/metadata-is-the-key-to-compelling-fan-experiences-as-sports-migrate-to-streaming/">Os metadados são a chave para experiências de fãs atraentes à medida que o esporte migra para o streaming</a></h6><p>Os dados de distribuição podem ajudar os adeptos de esportes a manterem-se ligados às suas ligas e equipes favoritas. </p><div class="gracenote-blog__item-bottom"><span>17 de abril de 2024</span><a href="https://gracenote.com/pt/insights/metadata-is-the-key-to-compelling-fan-experiences-as-sports-migrate-to-streaming/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" 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