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Archiwum - Gracenote

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switcher : Dutch" class="weglot-language-nl" role="option" data-wg-notranslate="" href="https://gracenote.com/nl/type/article/?wg-choose-original=false">Nederlands</a></li></ul></aside></div></div></nav></header><div class="gracenote-blog__banner"><span class="gracenote-fade-in">Spostrzeżenia</span><h1 class="gracenote-fade-in">Gracenote perspektywy</h1><p class="gracenote-fade-in">Spostrzeżenia pomagające podejmować świadome decyzje biznesowe</p></div><div class="container"><div id="gracenote-posts" class="gracenote-blog__posts"><div class="gracenote-blog__item gracenote-fade-in image post-1558279 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-content-distribution tag-content tag-personalization tag-streaming tag-tv post_types-article post_industry-publisher post_industry-streaming-provider post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pl/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pl/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/">Katalogi SVOD to wielki biznes, ale nie są one w pełni wykorzystywane</a></h6><p>Niedawne trendy oglądalności telewizji sugerują, że wiele usług SVOD może nie być wartych swoich pieniędzy z większości treści, które dystrybuują. </p><div class="gracenote-blog__item-bottom"><span>21 listopada 2024 r.</span><a href="https://gracenote.com/pl/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1558265 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-content-distribution tag-content tag-streaming tag-tv post_types-article post_industry-publisher post_industry-streaming-provider post_industry-streaming-service post_region-europe post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pl/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/remote-streaming-interface-tv.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pl/insights/whats-new-in-svod-most-of-its-content/">Co nowego w SVOD? Większość treści</a></h6><p>Pomimo bogactwa i różnorodności programów dostępnych w serwisach streamingowych, zdecydowana większość jest zupełnie nowa. </p><div class="gracenote-blog__item-bottom"><span>14 listopada 2024 r.</span><a href="https://gracenote.com/pl/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1558019 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery tag-content tag-metadata tag-personalization tag-recommendations tag-tv post_types-article post_industry-broadcaster post_industry-publisher post_industry-streaming-provider post_industry-streaming-service post_industry-studio post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pl/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/09/Diplomat-for-meta-image.png?w=1024)"></a></div><h6><a href="https://gracenote.com/pl/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/">Widzowie telewizyjni potrzebują czegoś więcej niż rekomendacji; potrzebują powodów do oglądania.</a></h6><p>Przy tak dużej ilości treści, obfitości usług i braku harmonogramów programów, widzowie są przytłoczeni i rzadko wiedzą, co chcą oglądać, kiedy się dostroją. </p><div class="gracenote-blog__item-bottom"><span>2 października 2024 r.</span><a href="https://gracenote.com/pl/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557486 post type-post status-publish format-standard has-post-thumbnail hentry category-contextual-advertising tag-content tag-metadata tag-streaming post_types-article post_industry-advertiser post_industry-broadcaster post_industry-pay-tv post_industry-publisher post_industry-streaming-provider post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pl/insights/content-ids-are-the-key-to-unlocking-value-in-programmatic-ctv-advertising/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/08/animated-program-tv-screen-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pl/insights/content-ids-are-the-key-to-unlocking-value-in-programmatic-ctv-advertising/">Identyfikatory treści są kluczem do odblokowania wartości w programatycznej reklamie CTV</a></h6><p>Koncentrując się na targetowaniu treści, wydawcy i reklamodawcy mają możliwość osiągnięcia lepszych wyników poprzez proste wykorzystanie istniejących zbiorów danych.</p><div class="gracenote-blog__item-bottom"><span>25 września 2024 r.</span><a href="https://gracenote.com/pl/insights/content-ids-are-the-key-to-unlocking-value-in-programmatic-ctv-advertising/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557972 post type-post status-publish format-standard has-post-thumbnail hentry category-content-development category-content-discovery tag-content tag-metadata tag-tv post_types-article post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pl/insights/emmy-winning-dramas-lean-into-power-struggles-and-gripping-moods/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/09/group-watching-TV.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pl/insights/emmy-winning-dramas-lean-into-power-struggles-and-gripping-moods/">Nagrodzone Emmy dramaty skłaniają się ku walce o władzę i trzymającym w napięciu nastrojom</a></h6><p>Choć Shogun różni się od poprzednich zwycięzców Emmy w kategorii dramatów, ma wiele podobieństw do takich tytułów jak Sukcesja, Gra o tron i Breaking Bad.</p><div class="gracenote-blog__item-bottom"><span>12 września 2024 r.</span><a href="https://gracenote.com/pl/insights/emmy-winning-dramas-lean-into-power-struggles-and-gripping-moods/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557467 post type-post status-publish format-standard has-post-thumbnail hentry category-contextual-advertising tag-content tag-metadata tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-broadcaster post_industry-publisher post_industry-streaming-service post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pl/insights/contextual-ctv-allows-advertisers-to-meet-viewers-where-theyre-at/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/08/woman-TV-viewer-smiling-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pl/insights/contextual-ctv-allows-advertisers-to-meet-viewers-where-theyre-at/">Kontekstowe CTV pozwala reklamodawcom spotkać się z widzami tam, gdzie się znajdują</a></h6><p>Reklamy kontekstowe to świetny sposób na dotarcie do odbiorców tam, gdzie się znajdują.</p><div class="gracenote-blog__item-bottom"><span>28 sierpnia 2024 r.</span><a href="https://gracenote.com/pl/insights/contextual-ctv-allows-advertisers-to-meet-viewers-where-theyre-at/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557424 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-contextual-advertising tag-metadata tag-personalization tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-broadcaster post_industry-pay-tv-provider post_industry-publisher post_industry-streaming-provider post_industry-streaming-service post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pl/insights/with-content-everywhere-the-future-of-tv-is-about-experiences/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2018/11/ctv-ux-and-remote-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pl/insights/with-content-everywhere-the-future-of-tv-is-about-experiences/">Ponieważ treści są wszędzie, przyszłość telewizji opiera się na doświadczeniach</a></h6><p>Przy nadmiarze dostępnych treści telewizyjnych zaangażowanie widzów będzie coraz bardziej zależało od spersonalizowanych doświadczeń.</p><div class="gracenote-blog__item-bottom"><span>14 sierpnia 2024 r.</span><a href="https://gracenote.com/pl/insights/with-content-everywhere-the-future-of-tv-is-about-experiences/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557234 post type-post status-publish format-standard has-post-thumbnail hentry category-content-development category-contextual-advertising tag-content tag-dei tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-broadcaster post_industry-pay-tv post_industry-publisher post_industry-streaming-service post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pl/insights/inclusivity-is-increasing-in-popular-tv-content-but-not-in-ad-spend/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/07/family-with-young-jedi-on-tv.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pl/insights/inclusivity-is-increasing-in-popular-tv-content-but-not-in-ad-spend/">W nowych treściach telewizyjnych wzrosła inkluzywność, ale wydatki na reklamę nie nadążają za tym trendem.</a></h6><p>Pomimo rosnącej różnorodności w popularnych programach telewizyjnych, inwestycje marek w treści integracyjne nie nadążają za tym trendem.</p><div class="gracenote-blog__item-bottom"><span>3 lipca 2024 r.</span><a href="https://gracenote.com/pl/insights/inclusivity-is-increasing-in-popular-tv-content-but-not-in-ad-spend/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1555792 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-contextual-advertising tag-fast tag-metadata tag-streaming tag-tv post_types-article post_industry-fast post_industry-publisher"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pl/insights/missing-metadata-in-fast-programming-inhibits-content-discovery-and-advertising-opportunities/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/06/group-watching-tv-in-the-dark-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/pl/insights/missing-metadata-in-fast-programming-inhibits-content-discovery-and-advertising-opportunities/">Brakujące metadane w programach FAST utrudniają wyszukiwanie treści i możliwości reklamowe.</a></h6><p>Aby programy w kanałach FAST mogły być wyszukiwane przez odbiorców, muszą zawierać pełne metadane.</p><div class="gracenote-blog__item-bottom"><span>18 czerwca 2024 r.</span><a href="https://gracenote.com/pl/insights/missing-metadata-in-fast-programming-inhibits-content-discovery-and-advertising-opportunities/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1556932 post type-post status-publish format-standard has-post-thumbnail hentry category-contextual-advertising tag-content tag-dei tag-movies tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-pay-tv post_industry-streaming-service post_industry-studio post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pl/insights/nearly-70-of-this-years-new-tv-series-are-bipoc-inclusive/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/06/debs-house-meta.jpeg?w=1024)"></a></div><h6><a href="https://gracenote.com/pl/insights/nearly-70-of-this-years-new-tv-series-are-bipoc-inclusive/">Prawie 70% tegorocznych nowych seriali telewizyjnych uwzględnia BIPOC</a></h6><p>Oryginalne treści premium stwarzają nowe możliwości dla nabywców mediów, którzy chcą być bardziej inkluzywni w swoich wydatkach na reklamę.</p><div class="gracenote-blog__item-bottom"><span>14 czerwca 2024 r.</span><a href="https://gracenote.com/pl/insights/nearly-70-of-this-years-new-tv-series-are-bipoc-inclusive/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" 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r.</span><a href="https://gracenote.com/pl/insights/virtual-medal-table-forecast/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-3739 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-content-distribution tag-metadata tag-streaming tag-tv post_types-article post_industry-fast post_industry-publisher post_industry-streaming-service post_industry-studio post_region-global"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/pl/insights/metadata-is-the-key-to-compelling-fan-experiences-as-sports-migrate-to-streaming/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/05/global-sports-data-meta.webp?w=1024)"></a></div><h6><a href="https://gracenote.com/pl/insights/metadata-is-the-key-to-compelling-fan-experiences-as-sports-migrate-to-streaming/">Metadane są kluczem do atrakcyjnych wrażeń dla fanów w miarę migracji sportu do streamingu</a></h6><p>Dane dystrybucyjne mogą pomóc fanom sportu pozostać w kontakcie z ich ulubionymi ligami i drużynami. </p><div class="gracenote-blog__item-bottom"><span>17 kwietnia 2024 r.</span><a href="https://gracenote.com/pl/insights/metadata-is-the-key-to-compelling-fan-experiences-as-sports-migrate-to-streaming/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" 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