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data-garden-version="8.76.2">在自助服務經濟裡,每個人都是主題專家</a></h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">幫助客戶成功的自助服務在吸引新客戶方面,現在扮演的角色越來越重要。 在自助服務的雙贏局面下,主題專家(SME)的角色已經擴大——我們會娓娓道來。</p><div class="Tagstyle__TagContainer-sc-1uuac66-3 ceUOVi"></div></div></div><div style="margin-bottom:16px" class="StyledCol-sc-inuw62-0 jjCVBw Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div href="#" data-tags="" class="Cardstyle__CardRoot-sc-1g3sojj-1 kMMbdA"><div shape="square" class="Relationframestyle__RelationframeRoot-sc-myqvby-0 jvviVs"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" src="http://d26a57ydsghvgx.cloudfront.net/content/blog/customer_service_terms.png"/></noscript></span></span></div><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 kbfdgI"><a href="/blog/customer-service-terms-everyone-know/" data-interaction-type="link-inline-primary" style="text-decoration:none" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">每個人都需要知道的客戶服務字眼</a></h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">客戶支援業務有時看起來好像有自己的一套語言。 在某些例子中,那些字詞對任何人來說都耳熟能詳——舉例來說「代理」或「自助服務」——但使用時的背景可以令他們有截然不同的意思。 另一些時候,你口中的客戶服務專有名詞甚至不是一個詞語,而是一堆簡稱—— 例如CSAT(客戶滿意度)、NPS(淨推薦值)、 KCS(知識為中心服務)等。 不論這些專有名詞用甚麼方式出現,它們的意思可能對團隊來說很明顯,也可能相反,全都取決於每個人的職責和經驗。</p><div class="Tagstyle__TagContainer-sc-1uuac66-3 ceUOVi"></div></div></div><div style="margin-bottom:16px" class="StyledCol-sc-inuw62-0 jjCVBw Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div href="#" data-tags="" class="Cardstyle__CardRoot-sc-1g3sojj-1 kMMbdA"><div shape="square" class="Relationframestyle__RelationframeRoot-sc-myqvby-0 jvviVs"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" src="https://d1eipm3vz40hy0.cloudfront.net/images/CRM+process.jpg"/></noscript></span></span></div><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 kbfdgI"><a href="/blog/crm-process/" data-interaction-type="link-inline-primary" style="text-decoration:none" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">甚麼是CRM過程? 五個關鍵步驟</a></h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">CRM工具本身就是為團隊提供數據和功能,以執行相關策略——以及最終將潛在客戶變成真正客戶的工具。</p><div class="Tagstyle__TagContainer-sc-1uuac66-3 ceUOVi"></div></div></div><div style="margin-bottom:16px" class="StyledCol-sc-inuw62-0 jjCVBw Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div href="#" data-tags="" class="Cardstyle__CardRoot-sc-1g3sojj-1 kMMbdA"><div shape="square" class="Relationframestyle__RelationframeRoot-sc-myqvby-0 jvviVs"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" 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iSSENB"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 14 16" fill="currentColor"><path d="M8 3.333V.666A.66.66 0 0 0 7.333 0h-6C.599 0 0 .6 0 1.333v13.334c0 .733.6 1.334 1.333 1.334h10.666c.733 0 1.334-.6 1.334-1.334V6.001a.66.66 0 0 0-.666-.667h-2.666c-1.107 0-2-.894-2-2zM9.334.666v2c0 .734.6 1.333 1.334 1.333h2c.6 0 .893-.72.466-1.133L10.468.199c-.413-.426-1.133-.12-1.133.467z"></path></svg>白皮書</span></a><br/> <!-- --> </h2><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 kbfdgI"><a href="/blog/smb-cx-champion-maturity-report/" data-interaction-type="link-inline-primary" style="text-decoration:none" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">努力改善表現的中小企業客戶體驗領導者如何推動企業成功</a></h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">為協助中小企業的客戶體驗領導者確認自己的立場並建立未來的藍圖,Zendesk 與 ESG Research 合作建立了客戶體驗成熟度與成功的架構。以下報告提供這些調查結果的總結</p><div class="Tagstyle__TagContainer-sc-1uuac66-3 ceUOVi"></div></div></div></div></div></div></section><section data-nmw-id="pages.blogIndex.articles[8]" class="Basestyle__BaseRoot-sc-3zktjg-1 doXlEM"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 cctqJM Gridstyle__Col-sc-1uhmtis-2 sc-fae27ee7-1 hmvmFG hJIVyc" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 hpSOeB">最新故事</h2></div></div><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div style="margin-bottom:16px" class="StyledCol-sc-inuw62-0 jjCVBw Gridstyle__Col-sc-1uhmtis-2 hmvmFG" 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hpSOeB sc-ca1478c-0 ddSPwE"> <!-- --> <!-- -->1 min read</h2><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 kbfdgI"><a href="/blog/sales-pitch-examples/" data-interaction-type="link-inline-primary" style="text-decoration:none" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">七個有效的推銷文案範列(+如何撰寫你自己的範本)</a></h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">指南包含從Mark Cuban的手機推銷術到G2的電梯簡報例子和範本,可幫助你撰寫屬於自己的版本。</p><div class="Tagstyle__TagContainer-sc-1uuac66-3 ceUOVi"></div></div></div><div style="margin-bottom:16px" class="StyledCol-sc-inuw62-0 jjCVBw Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div href="#" data-tags="" class="Cardstyle__CardRoot-sc-1g3sojj-1 kMMbdA"><div shape="square" class="Relationframestyle__RelationframeRoot-sc-myqvby-0 jvviVs"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" src="https://zen-marketing-assets.s3.us-west-2.amazonaws.com/CXMaturityReportGatedImg5.png"/></noscript></span></span></div><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 kbfdgI"><a href="/blog/report-cx-maturity-apac/" data-interaction-type="link-inline-primary" style="text-decoration:none" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">報告: 亞太地區中大型企業客戶體驗成熟度狀態</a></h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">卓越的客戶體驗需要集眾人之力,而要找出最具策略性投資價值的地方卻不容易。 為了協助企業做出以數據為導向的決策,Zendesk 特地與 ESG Research 合作,一同打造有關客戶體驗成熟度與成功的客戶體驗架構。 以下報告針對亞太地區 (APAC) 的中大型企業提出心得摘要: 中大型企業的客戶體驗成熟度狀態: 研究顯示推進客戶體驗成熟度是一項關鍵任務。 在訪問了世界各地的客戶體驗領導廠商之後,ESG 發現四個客戶體驗成熟度等級:領航企業、穩健邁進、後起之秀及初生之犢。 這四種企業等級分別具有下列特徵:值得誇耀且其客戶體驗運作順暢、穩健邁向卓越客戶體驗、剛取得進展,以及有可能落後其他同業。 本報告是依據澳洲、日本、新加坡與韓國四地的企業決策者問卷調查資料而來。 了解亞太地區的客戶體驗推動進展: 新加坡企業所面臨的問題大多數與專員留任有關: 當地有 18% 的企業表示此問題相當嚴重,而且與澳洲 (8%)、日本…</p><div class="Tagstyle__TagContainer-sc-1uuac66-3 ceUOVi"></div></div></div><div style="margin-bottom:16px" class="StyledCol-sc-inuw62-0 jjCVBw Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div href="#" data-tags="" class="Cardstyle__CardRoot-sc-1g3sojj-1 kMMbdA"><div shape="square" class="Relationframestyle__RelationframeRoot-sc-myqvby-0 jvviVs"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" src="https://d1eipm3vz40hy0.cloudfront.net/images/Customer_Experience_123.jpg"/></noscript></span></span></div><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 kbfdgI"><a href="/blog/why-companies-should-invest-in-the-customer-experience/" data-interaction-type="link-inline-primary" style="text-decoration:none" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">甚麼是客戶體驗? 如何帶來良好的客戶體驗</a></h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">客戶對企業的期望現已變得更高,這有誰不能理解呢? 我們都曾遇過優秀和惡劣的客戶體驗。 在想提供的客戶體驗和有限的內部支援,以及其他優先考慮之間取得平衡,已為企業帶來更大壓力——特別是當享受成果的,是那些以以客為本而聞名的企業。 在這篇文章中,我們會探討: 客戶體驗的定義 客戶體驗很重要的原因 客戶體驗的趨勢和數據 優秀的客戶體驗 改善客戶體驗 分析和量度客戶體驗 客戶體驗管理 客戶體驗書籍 客戶體驗的意思是? 客戶體驗是所有會影響客戶對一間企業的觀感的事。 「客戶體驗是一位客戶與該企業或品牌建立的整段關係中的所有互動的總和」Annette Franz,CX Journey創辦人兼行政總裁。…</p><div class="Tagstyle__TagContainer-sc-1uuac66-3 ceUOVi"></div></div></div><div style="margin-bottom:16px" class="StyledCol-sc-inuw62-0 jjCVBw Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div href="#" data-tags="" class="Cardstyle__CardRoot-sc-1g3sojj-1 kMMbdA"><div shape="square" class="Relationframestyle__RelationframeRoot-sc-myqvby-0 jvviVs"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" 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