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alt="Placeholder" width="100%" height="100%" class="lcp" style="position:absolute;z-index:-1;padding:10px;max-width:100%;left:0;top:0"/></div><div class="hero transparent"><p class="hero__date ">2/9/2022</p><h1 class="hero__headline date" style="--hero-color:#003da5">P&G’s Film Coded Brings Legendary Illustrator’s Story to Life</h1><div class="image hero__image"><picture class="image__set"><source srcSet="//images.ctfassets.net/oggad6svuzkv/7mm6TjdrTt76oVfYPRXSOf/35308ac1d2e99efee8b491903961898a/2.7.22_LGBTQ_Coded_Documentary_Blog_KV__1_.jpg?q=90"/><img src="//images.ctfassets.net/oggad6svuzkv/7mm6TjdrTt76oVfYPRXSOf/35308ac1d2e99efee8b491903961898a/2.7.22_LGBTQ_Coded_Documentary_Blog_KV__1_.jpg?q=90" alt="KV" height="595" width="1117" class="image__file"/></picture></div></div><div class="formatted-text mt-15"><p>J.C. Leyendecker was one of the most prominent advertising artists of the early 20th century. But that’s only a small part of his story and legacy in media and advertising.</p> <p>Forced to keep his sexuality a secret, Leyendecker’s coded imagery spoke directly to the gay community and laid the foundation for LGBTQ representation in advertising today.</p> <p>Leyendecker’s nearly forgotten story has been brought to life through P&G’s film <em>Coded: The Hidden Love of J.C. Leyendecker</em>, presented in partnership with Imagine Entertainment & Television, Delirio Films and MTV Films. Coded won ‘Best Documentary Short’ at the Tribeca Festival and Academy Awards insiders <a target="_blank" href="https://variety.com/2022/awards/awards/final-oscars-predictions-2022-dune-belfast-the-power-of-the-dog-1235166992/">have mentioned the film</a> short lists to win an Oscar in 2022.</p> </div><div class="video-youtube" role="presentation" style="--play-color:#003da5;--overlay-color:transparent"><div class="video-youtube__video"><a href="https://www.youtube-nocookie.com/embed/xWlBmtAR7TQ" class="video-youtube__container event_video_play" data-action-detail="https://www.youtube-nocookie.com/embed/xWlBmtAR7TQ"><div class="image video-youtube__image"><picture class="image__set"><source data-srcset="//images.ctfassets.net/oggad6svuzkv/5AtD4DL9DdMLxS9zDVkfIc/e5ba450609830e29c812e0d524cd0e96/xWlBmtAR7TQhd.jpg?q=90"/><img data-src="//images.ctfassets.net/oggad6svuzkv/5AtD4DL9DdMLxS9zDVkfIc/e5ba450609830e29c812e0d524cd0e96/xWlBmtAR7TQhd.jpg?q=90" alt="Watch: Procter & Gamble | Coded: The Hidden Love of J.C. Leyendecker" height="720" width="1280" class="image__file lazyload"/></picture></div></a></div></div><div class="formatted-text "><p>The film details the evolution of Leyendecker’s visionary style, which significantly influenced other prominent artists of the time. Between 1896 and 1950, he painted more than 400 magazine covers. He produced 322 covers for <em>The Saturday Evening Post</em> alone, and many advertisement illustrations for its interior pages. <a target="_blank" href="https://www.thewrap.com/lgbtq-pioneer-j-c-leyendecker-coded/">Read about the impact</a> of J.C. Leyendecker’s legacy from Sarah Kate Ellis, President of GLAAD.</p> <p>P&G has long been a champion of LGBTQ+ visibility that accurately and authentically portrays sexual orientation, gender identity and expression. In fact, it was our history team’s research that led to the discovery of Leyendecker’s work with P&G. While researching the impact of our legacy of championing LGBTQ+ visibility in advertising, our team discovered renowned illustrator J.C. Leyendecker’s early 20th-century portraits in our archives.</p> <p>In 2020, P&G partnered with GLAAD to study the impact of LGBTQ+ inclusion in marketing and media. <a href="/blogs/power-of-lgbtq-inclusion-in-advertising/">Read more about our study</a> and how we’ve partnered to implement the findings.</p> <p>During Cannes Lions 2021, Brent Miller, P&G LGBTQ+ Leader, joined a panel to discuss the film and Leyendecker’s legacy that laid the foundation for today’s out-and-proud LGBTQ+ advertisements. Jari Jones, Black Transgender Actress, Curve Model, Activist and Creative; Sarah Kate Ellis – President and CEO, GLAAD; and Ryan White, Award-Winning Director. They discuss resetting the standards of representation and the myths holding back the accurate and authentic portrayal of the LGBTQ+ community in advertising, and overview a new industry partnership to increase LGBTQ+ visibility in advertising called <a target="_blank" href="https://www.glaad.org/visibility-project">THE VISIBILITY PROJECT</a>. <a target="_blank" href="https://www.youtube.com/watch?v=HXFwPU5rZoc">Watch the panel here</a>.</p> </div><div class="video-youtube" role="presentation" style="--play-color:#003da5;--overlay-color:transparent"><div class="video-youtube__video"><a href="https://www.youtube-nocookie.com/embed/HXFwPU5rZoc" class="video-youtube__container event_video_play" data-action-detail="https://www.youtube-nocookie.com/embed/HXFwPU5rZoc"><div class="image video-youtube__image"><picture class="image__set"><source data-srcset="//images.ctfassets.net/oggad6svuzkv/4xX0CSLrosInWNipVPgXoM/d651687f8f41e2697f999e700b151302/HXFwPU5rZochd.jpg?q=90"/><img data-src="//images.ctfassets.net/oggad6svuzkv/4xX0CSLrosInWNipVPgXoM/d651687f8f41e2697f999e700b151302/HXFwPU5rZochd.jpg?q=90" alt="Watch: Cannes 2021 | Widen the Screen For LGBTQ+ Visibility" height="720" width="1280" class="image__file lazyload"/></picture></div></a></div></div><div class="formatted-text "><p><a target="_blank" href="https://www.paramountplus.com/intl/"><i>Coded</i> is currently streaming on Paramount+.</a></p> </div><section class="cross-link-list"><div class="cross-link-list__content"><h2 class="cross-link-list__headline">Take a look at where we are today</h2><div class="cross-link-list__items"><div class="cross-link"><a target="" href="/community-impact/" class="cross-link__link event_internal_link" data-action-detail="us.pg.com/community-impact/"><div class="image cross-link__image"><picture class="image__set"><source 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Leyendecker was one of the most prominent advertising artists of the early 20th century. But that’s only a small part of his story and legacy in media and advertising.\n\nForced to keep his sexuality a secret, Leyendecker’s coded imagery spoke directly to the gay community and laid the foundation for LGBTQ representation in advertising today.\n\nLeyendecker’s nearly forgotten story has been brought to life through P\u0026G’s film *Coded: The Hidden Love of J.C. Leyendecker*, presented in partnership with Imagine Entertainment \u0026 Television, Delirio Films and MTV Films. Coded won ‘Best Documentary Short’ at the Tribeca Festival and Academy Awards insiders \u003ca href=\" https://variety.com/2022/awards/awards/final-oscars-predictions-2022-dune-belfast-the-power-of-the-dog-1235166992/\" target=\"_blank\"\u003ehave mentioned the film\u003c/a\u003e short lists to win an Oscar in 2022.","identifier":["mt-15"]}},{"type":"videoYouTube","props":{"url":"https://www.youtube-nocookie.com/embed/xWlBmtAR7TQ","thumbnail":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/5AtD4DL9DdMLxS9zDVkfIc/e5ba450609830e29c812e0d524cd0e96/xWlBmtAR7TQhd.jpg","alternativeText":"Watch: Procter \u0026 Gamble | Coded: The Hidden Love of J.C. Leyendecker","width":1280,"height":720}}}},{"type":"formattedText","props":{"text":"The film details the evolution of Leyendecker’s visionary style, which significantly influenced other prominent artists of the time. Between 1896 and 1950, he painted more than 400 magazine covers. He produced 322 covers for *The Saturday Evening Post* alone, and many advertisement illustrations for its interior pages. \u003ca href=\" https://www.thewrap.com/lgbtq-pioneer-j-c-leyendecker-coded/\" target=\"_blank\"\u003eRead about the impact\u003c/a\u003e of J.C. Leyendecker’s legacy from Sarah Kate Ellis, President of GLAAD.\n\nP\u0026G has long been a champion of LGBTQ+ visibility that accurately and authentically portrays sexual orientation, gender identity and expression. In fact, it was our history team’s research that led to the discovery of Leyendecker’s work with P\u0026G. While researching the impact of our legacy of championing LGBTQ+ visibility in advertising, our team discovered renowned illustrator J.C. Leyendecker’s early 20th-century portraits in our archives.\n\nIn 2020, P\u0026G partnered with GLAAD to study the impact of LGBTQ+ inclusion in marketing and media. [Read more about our study](/blogs/power-of-lgbtq-inclusion-in-advertising/) and how we’ve partnered to implement the findings.\n\nDuring Cannes Lions 2021, Brent Miller, P\u0026G LGBTQ+ Leader, joined a panel to discuss the film and Leyendecker’s legacy that laid the foundation for today’s out-and-proud LGBTQ+ advertisements. Jari Jones, Black Transgender Actress, Curve Model, Activist and Creative; Sarah Kate Ellis – President and CEO, GLAAD; and Ryan White, Award-Winning Director. They discuss resetting the standards of representation and the myths holding back the accurate and authentic portrayal of the LGBTQ+ community in advertising, and overview a new industry partnership to increase LGBTQ+ visibility in advertising called \u003ca href=\" https://www.glaad.org/visibility-project\" target=\"_blank\"\u003eTHE VISIBILITY PROJECT\u003c/a\u003e. \u003ca href=\" https://www.youtube.com/watch?v=HXFwPU5rZoc\" target=\"_blank\"\u003eWatch the panel here\u003c/a\u003e."}},{"type":"videoYouTube","props":{"url":"https://www.youtube-nocookie.com/embed/HXFwPU5rZoc","thumbnail":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/4xX0CSLrosInWNipVPgXoM/d651687f8f41e2697f999e700b151302/HXFwPU5rZochd.jpg","alternativeText":"Watch: Cannes 2021 | Widen the Screen For LGBTQ+ Visibility","width":1280,"height":720}}}},{"type":"formattedText","props":{"text":"\u003ca href=\" https://www.paramountplus.com/intl/\" target=\"_blank\"\u003e\u003ci\u003eCoded\u003c/i\u003e is currently 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