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alt="Placeholder" width="100%" height="100%" class="lcp" style="position:absolute;z-index:-1;padding:10px;max-width:100%;left:0;top:0"/></div><div class="hero-23__wrapper"><div class="hero-23"><div class="hero-23__header"><div class="image hero-23__bg"><img src="//images.ctfassets.net/oggad6svuzkv/5U0K1HZE3Z8JqQvePjTcYx/271be8264444426d8fd7e97e662ff895/RB_Homepage_Image__1_.jpeg?q=90" alt="Girl smiling out in the nature" height="1000" width="1500" class="image__file"/></div></div><div class="hero-23__content"><div class="image hero-23__icon"><img src="//images.ctfassets.net/oggad6svuzkv/GCi5Ldj8ay7M83wROmWsZ/2f0ab7bb1b9e9352cbe85f88d909c355/Globe_Green.svg" alt="""" height="64" width="64" class="image__file"/></div><h1 class="hero-23__headline">P&G <br class="d-none-mb">Responsible <br class="d-none-mb">Beauty<span style="color:#00B140">.</span></h1><div class="formatted-text hero-23__desc"><p>We are committed to being a positive force for beauty in the world, to create a more sustainable, inclusive and resilient future for all.</p> </div></div></div><div class="mouse-scroll" style="--mouse-color:#fff"><div class="mouse-scroll__wheel"></div></div></div><section class="fade-wrapper section" style="--fade-delay:200ms"><div class="section__body"><div class="formatted-text "><p>We believe in a future where beauty products offer superior value to people and are sustainable; where no one should have to make trade-offs between products that are good for themselves, for society, or for the planet.</p> </div><div class="quote" style="--quote-color:#003da5"><blockquote class="quote__quote"><div class="formatted-text quote__body"><p>P&G Responsible Beauty is not a separate thing we do on the side — it’s how we do business every day around the world.</p> </div><footer class="quote__subquote"><div class="formatted-text quote__source"><p><strong>– Alex Keith,</strong><br> CEO, P&G Beauty</p> </div></footer></blockquote></div><div class="card-list dots-mb flex-dt"><div class="slick-slider slick-initialized" dir="ltr"><button class="arrow arrow-prev" type="button" data-action-detail="SliderArrow, previous" aria-label="previous"><span style="color:transparent"></span></button><div class="slick-list"><div class="slick-track" style="width:300%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:33.333333333333336%"><div><div class="slide-card shadow" style="--card-bg:#ffffff"><div class="slide-card__wrapper"><div class="image slide-card__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/1GHcEeLgRzkJEoBZaOuPzi/c7bcdfb0866062e2b74ed9c88503dc0e/Our_Approach_Image.jpg.png?fm=webp&q=90" alt="Our Approach" height="300" width="300" class="image__file lazyload"/></div><div class="slide-card__body"><div class="formatted-text slide-card__desc"><p>P&G Beauty established the P&G Responsible Beauty Advisory Council (RBAC) consisting of six NGOs, each selected for their expertise in nature, health, and human rights. RBAC members inform the P&G Beauty team about latest research, best practices, and new technologies that help advance the Responsible Beauty Action Plan.</p> <p><a target="_blank" href="https://assets.ctfassets.net/oggad6svuzkv/6DH1M3pZJtm7mbAQ8LpfQI/37383e14bf60ebe2e5becd2d9e4e0313/P_G_Responsible_Beauty_Advisory_Council_accessible.pdf" style="display: inline-block;">Responsible Beauty Advisory Council Members</a></p> </div></div></div></div></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%"><div><div class="slide-card shadow" style="--card-bg:#ffffff"><div class="slide-card__wrapper"><div class="image slide-card__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/4z8SgHdepFaDCTyLFjY7jg/9df89a2e779875704fc83d7dd07c240a/Ambition_2030_Goals.jpeg.png?fm=webp&q=90" alt="Our Action Plan" height="300" width="300" class="image__file lazyload"/></div><div class="slide-card__body"><div class="formatted-text slide-card__desc"><p>P&G’s Ambition 2030 Goals are the foundational goals of P&G Beauty. For our P&G Responsible Beauty platform, we have established a broad-reaching action plan which represents our vision to be a positive force for beauty in the world. Together with our partners, we will evolve and update our plans and progress as we continue to learn.</p> <p><a target="_blank" href="https://assets.ctfassets.net/oggad6svuzkv/5F3KKYcU88PbQzMNTRPTkx/8d5f1702cb09a816aa2838f06a224d55/P_G_Responsible_Beauty_Action_Plan.pdf" style="display: inline-block;">P&G Responsible Beauty Action Plan</a></p> </div></div></div></div></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%"><div><div class="slide-card shadow" style="--card-bg:#ffffff"><div class="slide-card__wrapper"><div class="image slide-card__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/5XgxTwLribxmo1uAYeboHR/4621f9b0f9c765fbdd068d2d6c3262ec/Responsible_Sourcing_Key_Image.png?fm=webp&q=90" alt="Responsible Sourcing" height="300" width="300" class="image__file lazyload"/></div><div class="slide-card__body"><div class="formatted-text slide-card__desc"><p>Responsible Beauty extends through our global supply chain, and we are committed to the responsible sourcing of feedstocks of natural origin in a manner that respects human rights, conserves resources, and protects natural ecosystems.</p> <p><a target="_blank" href="https://downloads.ctfassets.net/oggad6svuzkv/3laIoVGsGlZaHO5lTF0rBv/161051dc9badc335e7091002bb87dd3c/PGBeauty_ResponsibleSourcing.pdf" style="display: inline-block;">Responsible Sourcing Defined and Specified</a></p> <p><a target="_blank" href="https://assets.ctfassets.net/oggad6svuzkv/01yjhscMnfegQl74TLey2U/5ea672e61f285ad8c6a6b3c702f21dcd/pgbeauty-responsible-sourcing-update-5-2024.pdf" style="display: inline-block;">Responsible Sourcing of Priority Materials Update 5/24</a></p> </div></div></div></div></div></div></div></div><button class="arrow arrow-next" type="button" data-action-detail="SliderArrow, next" aria-label="next"><span style="color:transparent"></span></button><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li></ul></div></div></div></section><div class="initiative-slider"><div class="initiative-slider__container"><div class="initiative-slider__children"><div class="initiative-slider__header"><h2>Latest News</h2></div><div class="slick-slider slick-initialized" dir="ltr"><button class="arrow arrow-prev" type="button" data-action-detail="SliderArrow, previous" aria-label="previous"><span style="color:transparent"></span></button><div class="slick-list"><div class="slick-track" style="width:900%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:11.11111111111111%"><div><div class="initiative" style="--border-color:#0f5780"><div class="initiative__header"><div class="initiative__header__title"><h3>Activity</h3><h2>Guide for Assessing the Safe use of Botanicals in Beauty Products</h2></div><div class="initiative__header__info"></div></div><div class="initiative__description"><div class="image initiative__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/3sDz2OLBP2ReUm3ttuJFvf/70f9390c26f9c7f51459a2eb94b09921/OurContributions_-_Copy__1_.png?fm=webp&q=90" alt="safe use of BOTANICALS in BEAUTY PRODUCTS" height="350" width="1000" class="image__file lazyload"/></div><div class="formatted-text "><p>As part of P&G Responsible Beauty we are committed to help inspire others, advance progress, and speed positive change by making technologies, programs, and processes publicly available. </p> <p>Our first such contribution is a comprehensive guide for assessing the safe use of botanicals in beauty products, with historical case examples, practical tools and background knowledge, incorporating learnings from over a decade of published research including more than 40 published manuscripts in respected journals and more than 50 abstracts, posters and presentations submitted to professional scientific congresses and meetings. </p> <p><a target="_blank" href="https://downloads.ctfassets.net/oggad6svuzkv/62gV40Bn4rYVq4agaFQEJ6/99afd591532ce5f4141b985a457b95d8/P_G_BEAUTY_SAFE-USE-OF-BOTANICALS-IN-BEAUTY-PRODUCTS-WHITE-PAPER.pdf" style="display: inline-block;">Safe use of botanicals in beauty products</a></p> </div></div></div></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:11.11111111111111%"><div><div class="initiative" style="--border-color:#0f5780"><div class="initiative__header"><div class="initiative__header__title"><h3>Activity</h3><h2>The EcoBeauty Score Consortium Enables More Sustainable Consumer Choices</h2></div><div class="initiative__header__info"><div class="initiative__partnership"><h3>PARTNERSHIP</h3><div class="initiative__partnership__organization"><p>EccoBeauty Score Consortium</p></div></div><div class="initiative__location"><h3>LOCATION</h3><p>Global</p></div></div></div><div class="initiative__description"><div class="image initiative__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/5YsaS0aGBvdO2NIMUFSd96/d421233c56d26c5905023783df158c7d/EcoBeautyScore_Consortium_-_42_members.jpg?q=90" alt="EcoBeautyScore Consortium - 42 members" height="350" width="1000" class="image__file lazyload"/></div><div class="formatted-text "><p>P&G is one of 42 cosmetics and personal care companies, as well as professional associations, that have joined forces to form the EcoBeautyScore Consortium, aiming to develop an industry-wide environmental impact assessment and scoring system for cosmetics products. The objective is to provide consumers with clear, transparent and comparable environmental impact information, based on a common science-based methodology, to enable more sustainable consumer choices. This will contribute to meet growing consumer demand for greater transparency about the environmental impact of cosmetics products (formula, packaging and usage). This is a global initiative with companies and associations from four continents involved. </p> <p><a target="_blank" href="https://assets.ctfassets.net/oggad6svuzkv/4j2qKtFFbTlwz4VFmUzB8i/3b4f618858e4927575bd45acac87f131/2022_02_22_EcoBeautyScore_Consortium_-_PR_accessible.pdf" style="display: inline-block;">2022 EcoBeauty Score Consortium</a></p> </div></div></div></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:11.11111111111111%"><div><div class="initiative" style="--border-color:#0f5780"><div class="initiative__header"><div class="initiative__header__title"><h3>Activity</h3><h2>The Sustainable Guar Initiative (SGI) Accelerates Sustainable Growth of Guar at Scale</h2></div><div class="initiative__header__info"><div class="initiative__partnership"><h3>PARTNERSHIP</h3><div class="initiative__partnership__organization"><div class="image initiative__partnership__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/4bYfjazilwQeW8nBBVuTS1/820515c0d57dbd8fb09cea381cc1c2ac/4856dc1f62f7908f21b2393451f9584f.jpg?q=90" alt="Solvay logo" height="300" width="253" class="image__file lazyload"/></div><p>Solvay</p></div></div><div class="initiative__location"><h3>LOCATION</h3><p>India</p></div></div></div><div class="initiative__description"><div class="image initiative__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/4l5RDwOrOyMKs5gl19Vv6k/79ac6c48a5c5d35bb805c7b48300a8b2/Sustainable_Guar_Inititiative_SGI_Key_Image_.png?fm=webp&q=90" alt="Two Indian women" height="300" width="1000" class="image__file lazyload"/></div><div class="formatted-text "><p>P&G Beauty has joined forces with Solvay and TechnoServe India in the Sustainable Guar Initiative (SGI), an industry-leading program that will positively impact the lives of more than 21,000 people and promote sustainable guar production within the Bikaner district of Rajasthan, India—one of the world’s largest resources for guar. What is guar? The guar or cluster bean, is a natural polymer that is derived to provide conditioning and softening benefits in beauty products like shampoos and body washes, and a priority ingredient for many of our beauty products. <a aria-label="Watch Procter & Gamble | Responsible Beauty: Sustainable Guar Initiative video on youtube.com" class="event_outbound_link" target="_blank" href="https://www.youtube.com/watch?v=-zHC5yQms8E">This short video</a> shows how the Guar initiative is making a difference. </p> <p>Through this program, P&G Beauty will help to improve the livelihoods of smallholder guar bean farmers and their families across 24 farming villages, providing support to more than 5,200 farmers in the adoption of good agricultural practices, including doubling the reach and scale of the program with 1,800 additional women farmers, as well as building a new johad (community-owned rainwater storage pond) to supply water for household and irrigation purposes. <a aria-label="Visit website: solvay.com" class="event_outbound_link" target="_blank" href="https://www.solvay.com/en/press-release/solvay-and-pg-join-forces-guar-initiative">Learn more about the partnership</a>.</p></div></div></div></div></div><div data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:11.11111111111111%"><div><div class="initiative" style="--border-color:#0f5780"><div class="initiative__header"><div class="initiative__header__title"><h3>Activity</h3><h2>Blois, France Manufacturing Site Implements Energy Management and GHG Reduction Best Practices</h2></div><div class="initiative__header__info"><div class="initiative__partnership"><h3>PARTNERSHIP</h3><div class="initiative__partnership__organization"><div class="image initiative__partnership__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/1OULZwxLIbqi3ZMiUIUlQG/22c41969693c76c5451dda30d3fc01ef/Sustainable_Guar_Initiative_ISO50001_logo.png?fm=webp&q=90" alt="ISO50001 logo" height="200" width="216" class="image__file lazyload"/></div><p>ISO 50001</p></div></div><div class="initiative__location"><h3>LOCATION</h3><p>France</p></div></div></div><div class="initiative__description"><div class="image initiative__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/2WijDBSmha8KUjfgefQyof/b618851163000ad8cec019d7c2fd5d9e/Manufacturing_-_Energy_-_Blois.png?fm=webp&q=90" alt="Manufacturing - Energy - Blois" height="300" width="1000" class="image__file lazyload"/></div><div class="formatted-text "><p>The P&G Beauty manufacturing site in Blois, France has been certified ISO 50001 for 7 years, most recently in 2022. The demanding ISO 5001 standard provides a framework for establishing energy management best practices that help to improve energy performance, including energy efficiency, use, and consumption. </p> <p>As a result of this work, the Blois operations has reduced its Green House Gas footprint by 51% since 2009 and have plans in place to reduce a further 20% in the coming years. </p></div></div></div></div></div><div data-index="4" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:11.11111111111111%"><div><div class="initiative" style="--border-color:#0f5780"><div class="initiative__header"><div class="initiative__header__title"><h3>ACTIVITY</h3><h2>Mariscala, Mexico Manufacturing Site Commits to a Water Saving Program</h2></div><div class="initiative__header__info"><div class="initiative__location"><h3>LOCATION</h3><p>Mexico</p></div></div></div><div class="initiative__description"><div class="image initiative__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/4a2SMzbz3vOEYGE8kwNrjS/afa0d6c704869e1a60bb421dd25ffef0/Manufacturing_-_Energy_Water_-_Mariscala.jpg.png?fm=webp&q=90" alt="Manufacturing - Energy Water - Mariscala" height="300" width="1000" class="image__file lazyload"/></div><div class="formatted-text "><p>Our Mexico Hair Care plant is in an area that has been experiencing water stress. They are committed to reducing their use of freshwater and are leveraging innovative data analytics to drive actionable insights from water meters installed throughout the site. The analysis of this data provides the plant with a daily understanding of water consumption so they can act immediately to eliminate losses. The plant can also benchmark their water efficiency performance with other sites. </p> <p>In the first month of operation, the site identified five projects that can improve their production adjusted water efficiency by 10%. </p></div></div></div></div></div><div data-index="5" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:11.11111111111111%"><div><div class="initiative" style="--border-color:#0f5780"><div class="initiative__header"><div class="initiative__header__title"><h3>ACTIVITY</h3><h2>P&G Beauty Thailand supports local community with Upcycled Plastic Houses for people with disabilities</h2></div><div class="initiative__header__info"><div class="initiative__partnership"><h3>PARTNERSHIP</h3><div class="initiative__partnership__organization"><div class="image initiative__partnership__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/7CyAbwWbOlEBXXh6uHE7JU/512eb4c1b6af8c2c38dde174569766d9/Habitat_for_Humanity_Thailand.png?fm=webp&q=90" alt="Habitat for Humanity Thailand logo" height="225" width="225" class="image__file lazyload"/></div><p>Habitat for Humanity</p></div></div><div class="initiative__location"><h3>LOCATION</h3><p>Thailand</p></div></div></div><div class="initiative__description"><div class="image initiative__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/7hed0VGaF9iwVi8P6YlomE/3d08f57a2cb210d18bcaeced3080a033/P_G_Thailand_Upcycle.png?fm=webp&q=90" alt="P&G Thailand Upcycle" height="300" width="1000" class="image__file lazyload"/></div><div class="formatted-text "><p>In 2021, P&G Beauty Thailand worked in partnership with Habitat for Humanity and the institute of civil engineering from Thanyaburi Technology University to build five homes and a sanitary facility for people with disabilities in a local community of Chachoengsao Province, Thailand. All homes and the facility were made from 10 tons of plastic waste that was upcycled into Eco Bricks, including a pilot work to upcycle waste sachet laminates into doors. </p> <p>The results were that P&G Beauty and its Upcycled Plastic House project in Chachoengsao was recognized by Thailand’s Ministry of Social Development and Human Security (MSDHS) together with the Chachoengsao Governor as “Best in Class Organization” supporting People with Disabilities. The Minister of National Resources and Environmental also recognized this project for helping to emphasize the need to reduce plastic waste into the ocean. </p></div></div></div></div></div><div data-index="6" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:11.11111111111111%"><div><div class="initiative" style="--border-color:#0f5780"><div class="initiative__header"><div class="initiative__header__title"><h3>Activity</h3><h2>Diversity Beyond Numbers: A Guide to Authentically Connecting with Diverse Consumers</h2></div><div class="initiative__header__info"></div></div><div class="initiative__description"><div class="image initiative__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/24iLfS1FKpYEAKpTUmpEGA/154018b0cda2e1c2edd4a8f15894f14a/PAG_21_007_Industry_Gift-V12-Aternative_Text.jpg__1_.png?fm=webp&q=90" alt="A Guide to Authentically Connecting with Diverse Consumers" height="300" width="1000" class="image__file lazyload"/></div><div class="formatted-text "><p>As part of our Responsible Beauty mission to build a more sustainable, inclusive & resilient future, we are openly sharing P&G Beauty’s 4R Framework, developed by our own <a aria-label="Visit website: linkedin.com/in/lelacoffey" class="event_outbound_link" target="_blank" href="https://www.linkedin.com/in/lelacoffey/">Lela Coffey</a>. This guideline is designed to help any brand or business authentically connect with diverse groups. While we’re still learning in this space ourselves, we hope that sharing our insights will support others in their own journeys. The more that any brand – from any company or industry – can meaningfully engage in supporting equality, the better our world will be. </p> <p><a target="_blank" href="https://downloads.ctfassets.net/oggad6svuzkv/24FvdY2Mxw9rs4goTu50Vh/f4de916e37e4cfb66161dfe52764e46a/P_G_Beauty_Guide_To_Authentically_Connecting_With_Diverse_Consumers.pdf" style="display: inline-block;">P&G Beauty Guide To Authentically Connecting With Diverse Consumers</a></p></div></div></div></div></div><div data-index="7" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:11.11111111111111%"><div><div class="initiative" style="--border-color:#0f5780"><div class="initiative__header"><div class="initiative__header__title"><h3>Activity</h3><h2>Olay #DecodeTheBias Tackles Beauty Bias in Search Algorithms</h2></div><div class="initiative__header__info"><div class="initiative__partnership"><h3>PARTNERSHIP</h3><div class="initiative__partnership__organization"><div class="image initiative__partnership__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/33kTEQrRP0vgwdh0kF0daH/31baf25e2ef5a2e593ccce2f435c0fc8/Olay_-DecodeTheBias_partnership_logo.png?fm=webp&q=90" alt="Olay #DecodeTheBias partnership logo" height="275" width="250" class="image__file lazyload"/></div><p>Joy Buolamwini, founder of the Algorithmic Justice League (AJL)</p></div></div><div class="initiative__location"><h3>LOCATION</h3><p>Global</p></div></div></div><div class="initiative__description"><div class="image initiative__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/iNWYaqF30KlhBkwJeN21n/1a3bc84b6c8fc3536e1e978e3172e629/Olay__DecodeTheBias_key_image.png?fm=webp&q=90" alt="Olay DecodeTheBias" height="300" width="1000" class="image__file lazyload"/></div><div class="formatted-text "><p>As part of its #FacetheSTEMGap movement—whereby Olay is committed to helping double the number of women in STEM and triple the number of women of color in STEM—the brand launched the <a aria-label="Visit website: olay.com/decodethebias" class="event_outbound_link" target="_blank" href="https://www.olay.com/why-olay">#DecodeTheBias campaign</a>, in partnership with Algorithmic Justice League (AJL) and its founder Joy Buolamwini to help raise awareness about coded bias in the beauty industry, highlighting how data, computer code and AI reinforce narrow beauty standards that exclude women of color. </p> <p>With computer science—like so many STEM fields—lacking diversity, the coders who create the algorithms we use are building technology that reflects themselves, which is reinforcing an exclusionary standard of beauty. These algorithmic systems rule our world and Olay’s efforts aim to ensure these systems are not continuing to perpetuate harmful forms of bias and discrimination. </p> <p><a aria-label="Visit website: olay.com/decodethebias/guide" class="event_outbound_link" target="_blank" href="https://www.olay.com/why-olay">Learn more about steps you can start taking</a> to help influence search results to be more inclusive of all types of beauty. </p></div></div></div></div></div><div data-index="8" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:11.11111111111111%"><div><div class="initiative" style="--border-color:#0f5780"><div class="initiative__header"><div class="initiative__header__title"><h3>ACTIVITY</h3><h2>SK-II STUDIO First Film "The Center Lane" Celebrates the Story of Swimmer Rikako Ikee</h2></div><div class="initiative__header__info"><div class="initiative__location"><h3>LOCATION</h3><p>Global</p></div></div></div><div class="initiative__description"><div class="image initiative__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/1klMkUN4YJYbqPGahsFPos/97a9c53f58d64517510b875d8a9e2f01/SKII_Studio_Key_Image.png?fm=webp&q=90" alt="Rikako Ikee" height="300" width="1000" class="image__file lazyload"/></div><div class="formatted-text "><p>In 2021, prestige skincare brand SK-II released its debut SK-II STUDIO film “<a aria-label="Watch the video on youtube.com" class="event_outbound_link" target="_blank" href="https://www.youtube.com/watch?v=SNMpmEMptMM">The Center Lane</a>” about the destiny-changing story of Rikako Ikee's return to competitive swimming. Directed by award-winning Japanese film director Hirokazu Koreeda, the film is the first of eight SK-II STUDIO films that explores what it means to change destiny and how destiny is not a matter of chance, it's a matter of choice. </p> <p>Japanese swimmer Rikako Ikee was the Most Valued Player (MVP) of the 2018 Asian Games and a gold medal candidate for the 2020 Tokyo Olympics before she was diagnosed with leukemia in February 2019. During her journey to recovery in May 2020, she partnered with SK-II to show a new side of her, without her wig. Her story of hope and strength touched the heart of the nation, reaching top news on Twitter, LINE and Yahoo in Japan and sparking an outpour of encouragement and support from netizens all over the country. This made history as the first time in 28 years where a solo female athlete was featured as frontpage news in Japan. Rikako Ikee has since returned to competitive swimming with a phenomenal comeback at the Japan Open, clinching second in the 50-meter freestyle. </p> <p><i>The Center Lane</i> is also the newest installment of the global skincare brand’s #ChangeDestiny campaign, which launched in 2016 and is dedicated to tackling social pressures impacting women today and inspiring them to take control of their own destiny.</p></div></div></div></div></div></div></div><button class="arrow arrow-next" type="button" data-action-detail="SliderArrow, next" aria-label="next"><span style="color:transparent"></span></button><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li><li class=""><button>5</button></li><li class=""><button>6</button></li><li class=""><button>7</button></li><li class=""><button>8</button></li><li class=""><button>9</button></li></ul></div></div></div></div><div class="wrapper" style="--wrapper-bg:#f2f7ff;"><div class="wrapper__body"><section class="fade-wrapper section" style="--fade-delay:200ms"><div class="section__body"><div class="formatted-text text-left"><h2>Our Five Interconnected Guiding Principles</h2> <p>Action is urgent and innovation is critical. We must think and do things differently, to enable the people we serve to make positive choices for their lives and the health of the planet. To make meaningful progress we need a total systems approach and avoid “problem switching”—solving one issue but creating another down the road.</p> <p>For beauty, this means going beyond environmental practices to address the interdependence of all aspects of product development and corporate behavior—all activities that matter to you when choosing a beauty product and the world in which we live.</p> </div></div></section><div class="card-list arrows-dt dots-mb dots-dt flex-dt"><div class="slick-slider slick-initialized" dir="ltr"><button class="arrow arrow-prev" type="button" data-action-detail="SliderArrow, previous" aria-label="previous"><span style="color:transparent"></span></button><div class="slick-list"><div class="slick-track" style="width:500%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:20%"><div><div class="slide-card shadow" style="--card-bg:#ffffff"><div class="slide-card__wrapper"><div class="image slide-card__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/2EBh9JQLfR708W78AFryNG/bbe9d1da685c647ca62e900c40eb9bff/image__1_.png?fm=webp&q=90" alt="Safety cream" height="600" width="600" class="image__file lazyload"/></div><div class="slide-card__body"><div class="formatted-text slide-card__desc"><h3>Quality and performance</h3> <p>It all starts with understanding the diverse beauty needs and desires of women and men all over the world. Our products deliver outstanding and noticeable benefits. We use high-quality ingredients from both science and nature, and our product testing goes far beyond industry standards.</p></div></div></div></div></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:20%"><div><div class="slide-card shadow" style="--card-bg:#ffffff"><div class="slide-card__wrapper"><div class="image slide-card__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/L1PM8i1Gjmof9jWgLqzLd/3df7deadb7e583bf860de62a552df2b2/P_G__Japan_RINGREDIENTS.png?fm=webp&q=90" alt="Safety" height="600" width="600" class="image__file lazyload"/></div><div class="slide-card__body"><div class="formatted-text slide-card__desc"><h3>Safety</h3> <p>For over 181 years, safety has been at the heart of what P&G does. Before considering an ingredient or marketing a product, we apply the highest scientific safety standards, often exceeding those of leading independent and regulatory authorities, to ensure every ingredient’s safety and that all products are safe and recognized as safe by scientists, NGOs, and consumers.</p></div></div></div></div></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:20%"><div><div class="slide-card shadow" style="--card-bg:#ffffff"><div class="slide-card__wrapper"><div class="image slide-card__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/6AGPS016l749XumpxV8S0y/e16fdb879747ff8634b9a3a862044b1c/100319_HE_LOOP_KV_1_.jpg.png?fm=webp&q=90" alt="Sustainability" height="600" width="600" class="image__file lazyload"/></div><div class="slide-card__body"><div class="formatted-text slide-card__desc"><h3>Sustainability</h3> <p>We use our brands and our scale as a positive force for beauty in the world to benefit people and the planet. We focus on the greatest opportunities for environmental, social and economic impact. We hold our business partners to the same high standards we have set for ourselves: to use resources responsibly, to preserve the environment, act with social responsibility, respect human rights, and to reduce environmental footprint.</p></div></div></div></div></div></div><div data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:20%"><div><div class="slide-card shadow" style="--card-bg:#ffffff"><div class="slide-card__wrapper"><div class="image slide-card__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/6xcrAWz0jcHb8Hf7TKtdNg/e50301fad6498d00428eed3cb1022014/secondaryvitamins.jpg.png?fm=webp&q=90" alt="Transparency" height="600" width="600" class="image__file lazyload"/></div><div class="slide-card__body"><div class="formatted-text slide-card__desc"><h3>Transparency</h3> <p>It’s simple. Our goal is to answer your questions about what’s in the products by providing product ingredient information that is clear, reliable, and accessible. In other words, if you don’t find what you’re looking for here or on P&G brand sites, please let us know so that we can live up to our promise.</p></div></div></div></div></div></div><div data-index="4" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:20%"><div><div class="slide-card shadow" style="--card-bg:#ffffff"><div class="slide-card__wrapper"><div class="image slide-card__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/4Mn3GeNO499rqAJ3btx9yc/2ab1ee30c5a5b1fe23ebd404823bfb1d/image__1_.png?fm=webp&q=90" alt="Equality, Inclusion & Wellbeing" height="600" width="600" class="image__file lazyload"/></div><div class="slide-card__body"><div class="formatted-text slide-card__desc"><h3>Equality, Inclusion & Wellbeing</h3> <p>We are elevating diversity & inclusion beyond female representation to drive Equality, Inclusion and Wellbeing for all people of different races, ethnicities, cultures, spirituality, sexual orientations, gender identities, abilities and backgrounds, within our teams, through our products, in our communication, and across our supply chain.</p></div></div></div></div></div></div></div></div><button class="arrow arrow-next" type="button" data-action-detail="SliderArrow, next" aria-label="next"><span style="color:transparent"></span></button><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li><li class=""><button>5</button></li></ul></div></div></div></div><section class="fade-wrapper section" style="--fade-delay:200ms"><a class="item-anchor " id="Our-Partners"></a><div class="section__body"><div class="formatted-text text-left"><h2>Our Partners</h2> <p>Long-term collaboration and partnerships are instrumental to being future-fit and taking responsible growth to the next level. We are proud to partner and collaborate with many of the world’s top experts in diverse fields, from biodiversity to responsible sourcing, packaging sustainability and skin safety as part of our P&G Responsible Beauty Advisory Council (RBAC).</p> </div><div class="award"><div class="image award__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/71jp4Zdq9F2UB08UellQbO/63de67a580e22495eb7aa1de9bef782a/Rainforest_Alliance.png?fm=webp&q=90" alt="Rainforest Alliance logo" height="250" width="250" class="image__file lazyload"/></div><h3 class="award__label">Rainforest Alliance</h3><div class="formatted-text award__text"><p>"<a class="event_outbound_link" target="_blank" href="https://www.rainforest-alliance.org/">Rainforest Alliance</a> is all about changing the way the world produces, sources and consumes, and we recognize strong partnerships are key to realizing this change. Through the RBAC, P&G Beauty is leveraging the power of partnerships to brainstorm innovative solutions and explore opportunities in sustainability."<br> <em><strong>—Samantha Morrissey, Sector Lead, Forest Products</strong></em></p> </div></div><div class="award"><div class="image award__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/6i8ltUGSqX3scQqb0XC5u0/59af358b2ae242cecdbe37c8b175a785/Kew_Logo.jpg.png?fm=webp&q=90" alt="Royal Botanic Gardens - Kew logo" height="250" width="250" class="image__file lazyload"/></div><h3 class="award__label">Royal Botanic Gardens, Kew</h3><div class="formatted-text award__text"><p>"<a class="event_outbound_link" target="_blank" href="https://www.kew.org/">Royal Botanic Gardens, Kew</a> partnership with P&G has been scientifically very productive, bringing together the energy of scientists from different disciplines with a common aim of unlocking the chemistry of plants to provide effective beauty products—with added importance that these plants must be sustainability supplied and help support the lives of the communities that care for them."<br> <em><strong>—Monique Simmonds, PhD, Deputy Director of Science</strong></em></p> </div></div><div class="award"><div class="image award__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/6szrutGfvQvGmEwv4trIPt/b190beb67306b912ab643748346f7a3a/WWF_circle.png?fm=webp&q=90" alt="WWF logo" height="250" width="250" class="image__file lazyload"/></div><h3 class="award__label">World Wildlife Fund</h3><div class="formatted-text award__text"><p>"<a class="event_outbound_link" target="_blank" href="https://www.worldwildlife.org/">World Wildlife Fund</a> has had a longstanding, wide-ranging partnership with P&G, valuing innovation, trust, and transparency. The RBAC brings together diverse thought leadership to build a responsible global supply chain. When the challenges to protect our planet are so complex, solutions are also inherently complex. The RBAC offers a proactive approach to knowledge seeking and knowledge sharing."<br> <em><strong>—Mary Ta, Program Officer, Sustainability R&D</strong></em></p> </div></div><div class="award"><div class="image award__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/4YukJpaUCV4QMogGiMVK3t/18208bf91aaec1e9ebd623b7840e00da/Skin_health_alliance__2_.png?fm=webp&q=90" alt="Skin Health Alliance - logo" height="250" width="250" class="image__file lazyload"/></div><h3 class="award__label">Skin Health Alliance</h3><div class="formatted-text award__text"><p>“Consumers’ well-being and the environmental impact of the products they use lie at the very core of the <a class="event_outbound_link" target="_blank" href="https://www.skinhealthalliance.org/">Skin Health Alliance’s</a> ethos. Our relationship with P&G Beauty stretches back over a decade, during which time P&G has consistently proven their rigorous health and environmental standards are aligned with our own.”<br> <em><strong>—Matthew Patey OBE, Managing Director at the Skin Health Alliance</strong></em></p> </div></div><div class="award"><div class="image award__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/01jEdqWhiX4eXEcHyJjml5/d87d97b616410a52653bd591c0a0031e/RSB.png?fm=webp&q=90" alt="RSB logo" height="250" width="250" class="image__file lazyload"/></div><h3 class="award__label">Roundtable on Sustainable Biomaterials</h3><div class="formatted-text award__text"><p>“<a class="event_outbound_link" target="_blank" href="https://rsb.org/">The Roundtable on Sustainable Biomaterials</a> is proud to be a technical partner of P&G, providing advice and guidance related to the sourcing of materials. The RBAC, a diverse partnership of organizations, brings together an invaluable knowledge base that will enable decisions to be made based on the whole spectrum of sustainability aspects.”<br> <em><strong>—Nicola Noponen, Global Technical Advisor</strong></em></p> </div></div></div></section><section class="cross-link-list"><div class="cross-link-list__content"><h2 class="cross-link-list__headline">Learn about our Citizenship efforts</h2><div class="cross-link-list__items"><div class="cross-link"><a target="" href="/environmental-sustainability/" class="cross-link__link event_internal_link" data-action-detail="us.pg.com/environmental-sustainability/"><div class="image cross-link__image"><img data-src="//images.ctfassets.net/oggad6svuzkv/7nSGYxIyL4q6DLLjjuApVp/b78774e8873e7e79233430fce18140c1/cross_link_sustainability.png?fm=webp&q=90" alt="""" height="372" width="372" class="image__file lazyload"/></div><p style="color:#fff" class="cross-link__label"><span>Sustainability</span><span 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href="https://us.pg.com/environmental-sustainability/">Sustainability</a></li></ul><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-N94XXFB" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"content":[{"type":"section","children":[{"type":"formattedText","props":{"text":"We believe in a future where beauty products offer superior value to people and are sustainable; where no one should have to make trade-offs between products that are good for themselves, for society, or for the planet."}},{"type":"quote","props":{"quote":"P\u0026G Responsible Beauty is not a separate thing we do on the side — it’s how we do business every day around the world.","subQuote":"**– Alex Keith,** \nCEO, P\u0026G Beauty"}},{"type":"cardList","props":{"isMobileOnly":true,"showDotsMobile":true,"isMobileInfinite":true,"slidesDesktop":3},"children":[{"type":"slideUpCard","props":{"description":{"props":{"text":"P\u0026G Beauty established the P\u0026G Responsible Beauty Advisory Council (RBAC) consisting of six NGOs, each selected for their expertise in nature, health, and human rights. RBAC members inform the P\u0026G Beauty team about latest research, best practices, and new technologies that help advance the Responsible Beauty Action Plan.\n\n\u003ca style=\"display: inline-block;\" href=\"https://assets.ctfassets.net/oggad6svuzkv/6DH1M3pZJtm7mbAQ8LpfQI/37383e14bf60ebe2e5becd2d9e4e0313/P_G_Responsible_Beauty_Advisory_Council_accessible.pdf\" \ntarget=\"_blank\"\u003eResponsible Beauty Advisory Council Members\u003c/a\u003e"}},"image":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/1GHcEeLgRzkJEoBZaOuPzi/c7bcdfb0866062e2b74ed9c88503dc0e/Our_Approach_Image.jpg.png","alternativeText":"Our Approach","width":300,"height":300}},"backgroundColor":"#ffffff","dropShadow":true,"disableAnimation":true}},{"type":"slideUpCard","props":{"description":{"props":{"text":"P\u0026G’s Ambition 2030 Goals are the foundational goals of P\u0026G Beauty. For our P\u0026G Responsible Beauty platform, we have established a broad-reaching action plan which represents our vision to be a positive force for beauty in the world. Together with our partners, we will evolve and update our plans and progress as we continue to learn.\n\n\u003ca style=\"display: inline-block;\" href=\"https://assets.ctfassets.net/oggad6svuzkv/5F3KKYcU88PbQzMNTRPTkx/8d5f1702cb09a816aa2838f06a224d55/P_G_Responsible_Beauty_Action_Plan.pdf\" \ntarget=\"_blank\"\u003eP\u0026G Responsible Beauty Action Plan\u003c/a\u003e"}},"image":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/4z8SgHdepFaDCTyLFjY7jg/9df89a2e779875704fc83d7dd07c240a/Ambition_2030_Goals.jpeg.png","alternativeText":"Our Action Plan","width":300,"height":300}},"backgroundColor":"#ffffff","dropShadow":true,"disableAnimation":true}},{"type":"slideUpCard","props":{"description":{"props":{"text":"Responsible Beauty extends through our global supply chain, and we are committed to the responsible sourcing of feedstocks of natural origin in a manner that respects human rights, conserves resources, and protects natural ecosystems.\n\n\u003ca style=\"display: inline-block;\" href=\"https://downloads.ctfassets.net/oggad6svuzkv/3laIoVGsGlZaHO5lTF0rBv/161051dc9badc335e7091002bb87dd3c/PGBeauty_ResponsibleSourcing.pdf\" \ntarget=\"_blank\"\u003eResponsible Sourcing Defined and Specified\u003c/a\u003e\n\n\u003ca style=\"display: inline-block;\" href=\"https://assets.ctfassets.net/oggad6svuzkv/01yjhscMnfegQl74TLey2U/5ea672e61f285ad8c6a6b3c702f21dcd/pgbeauty-responsible-sourcing-update-5-2024.pdf\" \ntarget=\"_blank\"\u003eResponsible Sourcing of Priority Materials Update 5/24\u003c/a\u003e"}},"image":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/5XgxTwLribxmo1uAYeboHR/4621f9b0f9c765fbdd068d2d6c3262ec/Responsible_Sourcing_Key_Image.png","alternativeText":"Responsible Sourcing","width":300,"height":300}},"backgroundColor":"#ffffff","dropShadow":true,"disableAnimation":true}}]}]},{"type":"initiativeSlider","props":{"heading":"Latest News"},"children":[{"type":"initiative","props":{"borderColor":"#0f5780","initiative":"Activity","initiativeHeading":"Guide for Assessing the Safe use of Botanicals in Beauty Products","mainImage":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/3sDz2OLBP2ReUm3ttuJFvf/70f9390c26f9c7f51459a2eb94b09921/OurContributions_-_Copy__1_.png","alternativeText":"safe use of BOTANICALS in BEAUTY PRODUCTS","width":1000,"height":350}},"description":"\u003cp\u003eAs part of P\u0026G Responsible Beauty we are committed to help inspire others, advance progress, and speed positive change by making technologies, programs, and processes publicly available.\n\n\u003c/p\u003e\n\u003cp\u003eOur first such contribution is a comprehensive guide for assessing the safe\nuse of botanicals in beauty products, with historical case examples, practical tools and background knowledge, incorporating learnings from over a decade of published research including more than 40 published manuscripts in respected journals and more than 50 abstracts, posters and presentations submitted to professional scientific congresses and meetings.\n\u003c/p\u003e\n\n\u003ca style=\"display: inline-block;\" href=\"https://downloads.ctfassets.net/oggad6svuzkv/62gV40Bn4rYVq4agaFQEJ6/99afd591532ce5f4141b985a457b95d8/P_G_BEAUTY_SAFE-USE-OF-BOTANICALS-IN-BEAUTY-PRODUCTS-WHITE-PAPER.pdf\" target=\"_blank\"\u003eSafe use of botanicals in beauty products\u003c/a\u003e"}},{"type":"initiative","props":{"borderColor":"#0f5780","initiative":"Activity","initiativeHeading":"The EcoBeauty Score Consortium Enables More Sustainable Consumer Choices","partnership":"PARTNERSHIP","partnershipOrganization":"EccoBeauty Score Consortium","location":"LOCATION","locationName":"Global","mainImage":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/5YsaS0aGBvdO2NIMUFSd96/d421233c56d26c5905023783df158c7d/EcoBeautyScore_Consortium_-_42_members.jpg","alternativeText":"EcoBeautyScore Consortium - 42 members","width":1000,"height":350}},"description":"\u003cp\u003eP\u0026G is one of 42 cosmetics and personal care companies, as well as professional associations, that have joined forces to form the EcoBeautyScore Consortium, aiming to develop an industry-wide environmental impact assessment and scoring system for cosmetics products. The objective is to provide consumers with clear, transparent and comparable environmental impact information, based on a common science-based methodology, to enable more sustainable consumer choices. This will contribute to meet growing consumer demand for greater transparency about the environmental impact of cosmetics products (formula, packaging and usage). This is a global initiative with companies and associations from four continents involved.\n\u003c/p\u003e\n\n\u003ca style=\"display: inline-block;\" href=\"https://assets.ctfassets.net/oggad6svuzkv/4j2qKtFFbTlwz4VFmUzB8i/3b4f618858e4927575bd45acac87f131/2022_02_22_EcoBeautyScore_Consortium_-_PR_accessible.pdf\" \ntarget=\"_blank\"\u003e2022 EcoBeauty Score Consortium\u003c/a\u003e"}},{"type":"initiative","props":{"borderColor":"#0f5780","initiative":"Activity","initiativeHeading":"The Sustainable Guar Initiative (SGI) Accelerates Sustainable Growth of Guar at Scale","partnership":"PARTNERSHIP","partnershipOrganization":"Solvay","organizationImage":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/4bYfjazilwQeW8nBBVuTS1/820515c0d57dbd8fb09cea381cc1c2ac/4856dc1f62f7908f21b2393451f9584f.jpg","alternativeText":"Solvay logo","width":253,"height":300}},"location":"LOCATION","locationName":"India","mainImage":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/4l5RDwOrOyMKs5gl19Vv6k/79ac6c48a5c5d35bb805c7b48300a8b2/Sustainable_Guar_Inititiative_SGI_Key_Image_.png","alternativeText":"Two Indian women","width":1000,"height":300}},"description":"\u003cp\u003eP\u0026G Beauty has joined forces with Solvay and TechnoServe India in the Sustainable Guar Initiative (SGI), an industry-leading program that will positively impact the lives of more than 21,000 people and promote sustainable guar production within the Bikaner district of Rajasthan, India—one of the world’s largest resources for guar. What is guar? The guar or cluster bean, is a natural polymer that is derived to provide conditioning and softening benefits in beauty products like shampoos and body washes, and a priority ingredient for many of our beauty products. \u003ca href=\" https://www.youtube.com/watch?v=-zHC5yQms8E\" target=\"_blank\" class=\"event_outbound_link\" aria-label=\"Watch Procter \u0026 Gamble | Responsible Beauty: Sustainable Guar Initiative video on youtube.com\"\u003eThis short video\u003c/a\u003e shows how the Guar initiative is making a difference.\n\u003c/p\u003e\n\n\u003cp\u003eThrough this program, P\u0026G Beauty will help to improve the livelihoods of smallholder guar bean farmers and their families across 24 farming villages, providing support to more than 5,200 farmers in the adoption of good agricultural practices, including doubling the reach and scale of the program with 1,800 additional women farmers, as well as building a new johad (community-owned rainwater storage pond) to supply water for household and irrigation purposes. \u003ca href=\" https://www.solvay.com/en/press-release/solvay-and-pg-join-forces-guar-initiative\" target=\"_blank\" class=\"event_outbound_link\" aria-label=\"Visit website: solvay.com\"\u003eLearn more about the partnership\u003c/a\u003e.\u003c/p\u003e"}},{"type":"initiative","props":{"borderColor":"#0f5780","initiative":"Activity","initiativeHeading":"Blois, France Manufacturing Site Implements Energy Management and GHG Reduction Best Practices","partnership":"PARTNERSHIP","partnershipOrganization":"ISO 50001","organizationImage":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/1OULZwxLIbqi3ZMiUIUlQG/22c41969693c76c5451dda30d3fc01ef/Sustainable_Guar_Initiative_ISO50001_logo.png","alternativeText":"ISO50001 logo","width":216,"height":200}},"location":"LOCATION","locationName":"France","mainImage":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/2WijDBSmha8KUjfgefQyof/b618851163000ad8cec019d7c2fd5d9e/Manufacturing_-_Energy_-_Blois.png","alternativeText":"Manufacturing - Energy - Blois","width":1000,"height":300}},"description":"\u003cp\u003eThe P\u0026G Beauty manufacturing site in Blois, France has been certified ISO 50001 for 7 years, most recently in 2022. The demanding ISO 5001 standard provides a framework for establishing energy management best practices that help to improve energy performance, including energy efficiency, use, and consumption.\n\u003c/p\u003e\n\n\u003cp\u003eAs a result of this work, the Blois operations has reduced its Green House Gas footprint by 51% since 2009 and have plans in place to reduce a further 20% in the coming years.\n\u003c/p\u003e"}},{"type":"initiative","props":{"borderColor":"#0f5780","initiative":"ACTIVITY","initiativeHeading":"Mariscala, Mexico Manufacturing Site Commits to a Water Saving Program","location":"LOCATION","locationName":"Mexico","mainImage":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/4a2SMzbz3vOEYGE8kwNrjS/afa0d6c704869e1a60bb421dd25ffef0/Manufacturing_-_Energy_Water_-_Mariscala.jpg.png","alternativeText":"Manufacturing - Energy Water - Mariscala","width":1000,"height":300}},"description":"\u003cp\u003eOur Mexico Hair Care plant is in an area that has been experiencing water stress. They are committed to reducing their use of freshwater and are leveraging innovative data analytics to drive actionable insights from water meters installed throughout the site. The analysis of this data provides the plant with a daily understanding of water consumption so they can act immediately to eliminate losses. The plant can also benchmark their water efficiency performance with other sites.\n\u003c/p\u003e\n\n\u003cp\u003eIn the first month of operation, the site identified five projects that can improve their production adjusted water efficiency by 10%.\n\u003c/p\u003e"}},{"type":"initiative","props":{"borderColor":"#0f5780","initiative":"ACTIVITY","initiativeHeading":"P\u0026G Beauty Thailand supports local community with Upcycled Plastic Houses for people with disabilities","partnership":"PARTNERSHIP","partnershipOrganization":"Habitat for Humanity","organizationImage":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/7CyAbwWbOlEBXXh6uHE7JU/512eb4c1b6af8c2c38dde174569766d9/Habitat_for_Humanity_Thailand.png","alternativeText":"Habitat for Humanity Thailand logo","width":225,"height":225}},"location":"LOCATION","locationName":"Thailand","mainImage":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/7hed0VGaF9iwVi8P6YlomE/3d08f57a2cb210d18bcaeced3080a033/P_G_Thailand_Upcycle.png","alternativeText":"P\u0026G Thailand Upcycle","width":1000,"height":300}},"description":"\u003cp\u003eIn 2021, P\u0026G Beauty Thailand worked in partnership with Habitat for Humanity and the institute of civil engineering from Thanyaburi Technology University to build five homes and a sanitary facility for people with disabilities in a local community of Chachoengsao Province, Thailand. All homes and the facility were made from 10 tons of plastic waste that was upcycled into Eco Bricks, including a pilot work to upcycle waste sachet laminates into doors.\n\u003c/p\u003e\n\n\u003cp\u003eThe results were that P\u0026G Beauty and its Upcycled Plastic House project in Chachoengsao was recognized by Thailand’s Ministry of Social Development and Human Security (MSDHS) together with the Chachoengsao Governor as “Best in Class Organization” supporting People with Disabilities. The Minister of National Resources and Environmental also recognized this project for helping to emphasize the need to reduce plastic waste into the ocean.\n\u003c/p\u003e"}},{"type":"initiative","props":{"borderColor":"#0f5780","initiative":"Activity","initiativeHeading":"Diversity Beyond Numbers: A Guide to Authentically Connecting with Diverse Consumers","mainImage":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/24iLfS1FKpYEAKpTUmpEGA/154018b0cda2e1c2edd4a8f15894f14a/PAG_21_007_Industry_Gift-V12-Aternative_Text.jpg__1_.png","alternativeText":"A Guide to Authentically Connecting with Diverse Consumers","width":1000,"height":300}},"description":"\u003cp\u003eAs part of our Responsible Beauty mission to build a more sustainable, inclusive \u0026 resilient future, we are openly sharing P\u0026G Beauty’s 4R Framework, developed by our own \u003ca href=\" https://www.linkedin.com/in/lelacoffey/\" target=\"_blank\" class=\"event_outbound_link\" aria-label=\"Visit website: linkedin.com/in/lelacoffey\"\u003eLela Coffey\u003c/a\u003e. This guideline is designed to help any brand or business authentically connect with diverse groups. While we’re still learning in this space ourselves, we hope that sharing our insights will support others in their own journeys. The more that any brand – from any company or industry – can meaningfully engage in supporting equality, the better our world will be.\n\u003c/p\u003e\n\n\u003cp\u003e\u003ca style=\"display: inline-block;\" href=\" https://downloads.ctfassets.net/oggad6svuzkv/24FvdY2Mxw9rs4goTu50Vh/f4de916e37e4cfb66161dfe52764e46a/P_G_Beauty_Guide_To_Authentically_Connecting_With_Diverse_Consumers.pdf\" \ntarget=\"_blank\"\u003eP\u0026G Beauty Guide To Authentically Connecting With Diverse Consumers\u003c/a\u003e\u003c/p\u003e"}},{"type":"initiative","props":{"borderColor":"#0f5780","initiative":"Activity","initiativeHeading":"Olay #DecodeTheBias Tackles Beauty Bias in Search Algorithms","partnership":"PARTNERSHIP","partnershipOrganization":"Joy Buolamwini, founder of the Algorithmic Justice League (AJL)","organizationImage":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/33kTEQrRP0vgwdh0kF0daH/31baf25e2ef5a2e593ccce2f435c0fc8/Olay_-DecodeTheBias_partnership_logo.png","alternativeText":"Olay #DecodeTheBias partnership logo","width":250,"height":275}},"location":"LOCATION","locationName":"Global","mainImage":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/iNWYaqF30KlhBkwJeN21n/1a3bc84b6c8fc3536e1e978e3172e629/Olay__DecodeTheBias_key_image.png","alternativeText":"Olay DecodeTheBias","width":1000,"height":300}},"description":"\u003cp\u003eAs part of its #FacetheSTEMGap movement—whereby Olay is committed to helping double the number of women in STEM and triple the number of women of color in STEM—the brand launched the \u003ca href=\" https://www.olay.com/why-olay\" target=\"_blank\" class=\"event_outbound_link\" aria-label=\"Visit website: olay.com/decodethebias\"\u003e#DecodeTheBias campaign\u003c/a\u003e, in partnership with Algorithmic Justice League (AJL) and its founder Joy Buolamwini to help raise awareness about coded bias in the beauty industry, highlighting how data, computer code and AI reinforce narrow beauty standards that exclude women of color.\n\u003c/p\u003e\n\n\u003cp\u003eWith computer science—like so many STEM fields—lacking diversity, the coders who create the algorithms we use are building technology that reflects themselves, which is reinforcing an exclusionary standard of beauty. These algorithmic systems rule our world and Olay’s efforts aim to ensure these systems are not continuing to perpetuate harmful forms of bias and discrimination.\n\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\" https://www.olay.com/why-olay\" target=\"_blank\" class=\"event_outbound_link\" aria-label=\"Visit website: olay.com/decodethebias/guide\"\u003eLearn more about steps you can start taking\u003c/a\u003e to help influence search results to be more inclusive of all types of beauty.\n\u003c/p\u003e"}},{"type":"initiative","props":{"borderColor":"#0f5780","initiative":"ACTIVITY","initiativeHeading":"SK-II STUDIO First Film \"The Center Lane\" Celebrates the Story of Swimmer Rikako Ikee","location":"LOCATION","locationName":"Global","mainImage":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/1klMkUN4YJYbqPGahsFPos/97a9c53f58d64517510b875d8a9e2f01/SKII_Studio_Key_Image.png","alternativeText":"Rikako Ikee","width":1000,"height":300}},"description":"\u003cp\u003eIn 2021, prestige skincare brand SK-II released its debut SK-II STUDIO film “\u003ca href=\" https://www.youtube.com/watch?v=SNMpmEMptMM\" target=\"_blank\" class=\"event_outbound_link\" aria-label=\"Watch the video on youtube.com\"\u003eThe Center Lane\u003c/a\u003e” about the destiny-changing story of Rikako Ikee's return to competitive swimming. Directed by award-winning Japanese film director Hirokazu Koreeda, the film is the first of eight SK-II STUDIO films that explores what it means to change destiny and how destiny is not a matter of chance, it's a matter of choice.\n\u003c/p\u003e\n\n\u003cp\u003eJapanese swimmer Rikako Ikee was the Most Valued Player (MVP) of the 2018 Asian Games and a gold medal candidate for the 2020 Tokyo Olympics before she was diagnosed with leukemia in February 2019. During her journey to recovery in May 2020, she partnered with SK-II to show a new side of her, without her wig. Her story of hope and strength touched the heart of the nation, reaching top news on Twitter, LINE and Yahoo in Japan and sparking an outpour of encouragement and support from netizens all over the country. This made history as the first time in 28 years where a solo female athlete was featured as frontpage news in Japan. Rikako Ikee has since returned to competitive swimming with a phenomenal comeback at the Japan Open, clinching second in the 50-meter freestyle.\n\u003c/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Center Lane\u003c/i\u003e is also the newest installment of the global skincare brand’s #ChangeDestiny campaign, which launched in 2016 and is dedicated to tackling social pressures impacting women today and inspiring them to take control of their own destiny.\u003c/p\u003e"}}]},{"type":"wrapper","children":[{"type":"section","children":[{"type":"formattedText","props":{"text":"## Our Five Interconnected Guiding Principles\n\nAction is urgent and innovation is critical. We must think and do things differently, to enable the people we serve to make positive choices for their lives and the health of the planet. To make meaningful progress we need a total systems approach and avoid “problem switching”—solving one issue but creating another down the road.\n\nFor beauty, this means going beyond environmental practices to address the interdependence of all aspects of product development and corporate behavior—all activities that matter to you when choosing a beauty product and the world in which we live.","identifier":["text-left"]}}]},{"type":"cardList","props":{"isMobileOnly":true,"showArrowsDesktop":true,"showDotsMobile":true,"showDotsDesktop":true,"isMobileInfinite":true,"slidesDesktop":3},"children":[{"type":"slideUpCard","props":{"description":{"props":{"text":"\u003ch3\u003eQuality and performance\u003c/h3\u003e\n\u003cp\u003eIt all starts with understanding the diverse beauty needs and desires of women and men all over the world. Our products deliver outstanding and noticeable benefits. We use high-quality ingredients from both science and nature, and our product testing goes far beyond industry standards.\u003c/p\u003e"}},"image":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/2EBh9JQLfR708W78AFryNG/bbe9d1da685c647ca62e900c40eb9bff/image__1_.png","alternativeText":"Safety cream","width":600,"height":600}},"backgroundColor":"#ffffff","dropShadow":true,"disableAnimation":true}},{"type":"slideUpCard","props":{"description":{"props":{"text":"\u003ch3\u003eSafety\u003c/h3\u003e\n\u003cp\u003eFor over 181 years, safety has been at the heart of what P\u0026G does. Before considering an ingredient or marketing a product, we apply the highest scientific safety standards, often exceeding those of leading independent and regulatory authorities, to ensure every ingredient’s safety and that all products are safe and recognized as safe by scientists, NGOs, and consumers.\u003c/p\u003e"}},"image":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/L1PM8i1Gjmof9jWgLqzLd/3df7deadb7e583bf860de62a552df2b2/P_G__Japan_RINGREDIENTS.png","alternativeText":"Safety","width":600,"height":600}},"backgroundColor":"#ffffff","dropShadow":true,"disableAnimation":true}},{"type":"slideUpCard","props":{"description":{"props":{"text":"\u003ch3\u003eSustainability\u003c/h3\u003e\n\u003cp\u003eWe use our brands and our scale as a positive force for beauty in the world to benefit people and the planet. We focus on the greatest opportunities for environmental, social and economic impact. We hold our business partners to the same high standards we have set for ourselves: to use resources responsibly, to preserve the environment, act with social responsibility, respect human rights, and to reduce environmental footprint.\u003c/p\u003e"}},"image":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/6AGPS016l749XumpxV8S0y/e16fdb879747ff8634b9a3a862044b1c/100319_HE_LOOP_KV_1_.jpg.png","alternativeText":"Sustainability","width":600,"height":600}},"backgroundColor":"#ffffff","dropShadow":true,"disableAnimation":true}},{"type":"slideUpCard","props":{"description":{"props":{"text":"\u003ch3\u003eTransparency\u003c/h3\u003e\n\u003cp\u003eIt’s simple. Our goal is to answer your questions about what’s in the products by providing product ingredient information that is clear, reliable, and accessible. In other words, if you don’t find what you’re looking for here or on P\u0026G brand sites, please let us know so that we can live up to our promise.\u003c/p\u003e"}},"image":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/6xcrAWz0jcHb8Hf7TKtdNg/e50301fad6498d00428eed3cb1022014/secondaryvitamins.jpg.png","alternativeText":"Transparency","width":600,"height":600}},"backgroundColor":"#ffffff","dropShadow":true,"disableAnimation":true}},{"type":"slideUpCard","props":{"description":{"props":{"text":"\u003ch3\u003eEquality, Inclusion \u0026 Wellbeing\u003c/h3\u003e\n\u003cp\u003eWe are elevating diversity \u0026 inclusion beyond female representation to drive Equality, Inclusion and Wellbeing for all people of different races, ethnicities, cultures, spirituality, sexual orientations, gender identities, abilities and backgrounds, within our teams, through our products, in our communication, and across our supply chain.\u003c/p\u003e"}},"image":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/4Mn3GeNO499rqAJ3btx9yc/2ab1ee30c5a5b1fe23ebd404823bfb1d/image__1_.png","alternativeText":"Equality, Inclusion \u0026 Wellbeing","width":600,"height":600}},"backgroundColor":"#ffffff","dropShadow":true,"disableAnimation":true}}]}]},{"type":"section","props":{"anchorId":"Our-Partners"},"children":[{"type":"formattedText","props":{"text":"## Our Partners\n\nLong-term collaboration and partnerships are instrumental to being future-fit and taking responsible growth to the next level. We are proud to partner and collaborate with many of the world’s top experts in diverse fields, from biodiversity to responsible sourcing, packaging sustainability and skin safety as part of our P\u0026G Responsible Beauty Advisory Council (RBAC).","identifier":["text-left"]}},{"type":"award","props":{"image":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/71jp4Zdq9F2UB08UellQbO/63de67a580e22495eb7aa1de9bef782a/Rainforest_Alliance.png","alternativeText":"Rainforest Alliance logo","width":250,"height":250}},"label":"Rainforest Alliance","text":"\"\u003ca href=\" https://www.rainforest-alliance.org/\" target=\"_blank\" class=\"event_outbound_link\"\u003eRainforest Alliance\u003c/a\u003e is all about changing the way the world produces, sources and consumes, and we recognize strong partnerships are key to realizing this change. Through the RBAC, P\u0026G Beauty is leveraging the power of partnerships to brainstorm innovative solutions and explore opportunities in sustainability.\" \n*__—Samantha Morrissey, Sector Lead, Forest Products__*"}},{"type":"award","props":{"image":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/6i8ltUGSqX3scQqb0XC5u0/59af358b2ae242cecdbe37c8b175a785/Kew_Logo.jpg.png","alternativeText":"Royal Botanic Gardens - Kew logo","width":250,"height":250}},"label":"Royal Botanic Gardens, Kew","text":"\"\u003ca href=\" https://www.kew.org/\" target=\"_blank\" class=\"event_outbound_link\"\u003eRoyal Botanic Gardens, Kew\u003c/a\u003e partnership with P\u0026G has been scientifically very productive, bringing together the energy of scientists from different disciplines with a common aim of unlocking the chemistry of plants to provide effective beauty products—with added importance that these plants must be sustainability supplied and help support the lives of the communities that care for them.\" \n*__—Monique Simmonds, PhD, Deputy Director of Science__*"}},{"type":"award","props":{"image":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/6szrutGfvQvGmEwv4trIPt/b190beb67306b912ab643748346f7a3a/WWF_circle.png","alternativeText":"WWF logo","width":250,"height":250}},"label":"World Wildlife Fund","text":"\"\u003ca href=\" https://www.worldwildlife.org/\" target=\"_blank\" class=\"event_outbound_link\"\u003eWorld Wildlife Fund\u003c/a\u003e has had a longstanding, wide-ranging partnership with P\u0026G, valuing innovation, trust, and transparency. The RBAC brings together diverse thought leadership to build a responsible global supply chain. When the challenges to protect our planet are so complex, solutions are also inherently complex. The RBAC offers a proactive approach to knowledge seeking and knowledge sharing.\" \n*__—Mary Ta, Program Officer, Sustainability R\u0026D__*"}},{"type":"award","props":{"image":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/4YukJpaUCV4QMogGiMVK3t/18208bf91aaec1e9ebd623b7840e00da/Skin_health_alliance__2_.png","alternativeText":"Skin Health Alliance - logo","width":250,"height":250}},"label":"Skin Health Alliance","text":"“Consumers’ well-being and the environmental impact of the products they use lie at the very core of the \u003ca href=\" https://www.skinhealthalliance.org/\" target=\"_blank\" class=\"event_outbound_link\"\u003eSkin Health Alliance’s\u003c/a\u003e ethos. Our relationship with P\u0026G Beauty stretches back over a decade, during which time P\u0026G has consistently proven their rigorous health and environmental standards are aligned with our own.” \n*__—Matthew Patey OBE, Managing Director at the Skin Health Alliance__*"}},{"type":"award","props":{"image":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/01jEdqWhiX4eXEcHyJjml5/d87d97b616410a52653bd591c0a0031e/RSB.png","alternativeText":"RSB logo","width":250,"height":250}},"label":"Roundtable on Sustainable Biomaterials","text":"“\u003ca href=\" https://rsb.org/\" target=\"_blank\" class=\"event_outbound_link\"\u003eThe Roundtable on Sustainable Biomaterials\u003c/a\u003e is proud to be a technical partner of P\u0026G, providing advice and guidance related to the sourcing of materials. The RBAC, a diverse partnership of organizations, brings together an invaluable knowledge base that will enable decisions to be made based on the whole spectrum of sustainability aspects.” \n*__—Nicola Noponen, Global Technical Advisor__*"}}]},{"type":"crossLinkList","props":{"headline":"Learn about our Citizenship efforts"},"children":[{"type":"crossLink","props":{"label":"Sustainability","image":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/7nSGYxIyL4q6DLLjjuApVp/b78774e8873e7e79233430fce18140c1/cross_link_sustainability.png","alternativeText":"\"\"","width":372,"height":372}},"url":"/environmental-sustainability/"}},{"type":"crossLink","props":{"label":"Equality \u0026 inclusion","image":{"props":{"url":"//images.ctfassets.net/oggad6svuzkv/5NVAHTiYAJO5znlfpo0QHs/1724e1add732ace48ab847586ce15187/cross_link_equality_and_inclusion.png","alternativeText":"\"\"","width":400,"height":400}},"url":"/equality-and-inclusion/"}},{"type":"crossLink","props":{"label":"Community 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