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Social Media Marketing Strategy | SMSsummit

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style="margin-bottom: 12px;"><div class="row"> <div style="vertical-align:middle; box-sizing:border-box; margin:0 auto; padding: 0 10px; width: 100%; max-width:720px;"> <img src="assets/client_files/images/2017/SMSS Corporate Logo w_horiz.png" alt="meet" class="hero-logo" draggable="false" style="margin-top:0;max-width:700px;"><br> <h2 style="color:#ffffff;margin:0;font-weight:700;font-size:30px;text-transform:uppercase;font-family:'museo-sans','Museo Sans',sans-serif;">VIRTUAL CONFERENCE </h2> <h2 style="color:#ffffff;font-size:26px;margin-top:10px;margin-bottom:0;border-top:1px solid #176DBD;padding:10px 0;font-family:'museo-sans','Museo Sans',sans-serif;font-weight:600;">Join Your Peers at the #1 Social Media Event for Senior-Level Marketing&nbsp;Professionals</h2> </div> </div> </div> <p style="text-align: center; font-size: 24px;">Pre-Summit Workshops: October 23, 2024<br />General Summit: October 24&ndash;25, 2024</p> <a class="button primary" href="virtual-conference-october-2024/summit/agenda-at-a-glance/" style="font-size: 20px;">AGENDA</a> <a class="button primary" href="virtual-conference-october-2024/speakers/presenting-thought-leaders/" style="font-size: 20px;">SPEAKERS</a> <a class="button primary" href="virtual-conference-october-2024/summit/download-the-program.html" style="font-size: 20px;">BROCHURE</a> <a class="button primary" href="https://reg.unityeventsolutions.com/se/SMSSOCT2024M284/ATT" target="_blank" style="font-size: 20px;">REGISTER</a> </div> </section><section class="home-section home-section-text" style="background-color:transparent; "> <div class="container flex-container" style="max-width: 1320px; "><h2 class="home-section-title">Presenting thought leaders you'll meet online</h2><div class="subtext" style="text-align: center; "><div style="max-width: 960px; margin: 0 auto;"> <p style="font-size: 24px;">Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.</p> </div></div><div style="text-align: center; width: 100%;" class="flex-container"> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="virtual-conference-october-2024/speakers/speaker/maya-wasserman" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/WassermanHeadshot5_24.e0f4d30f72d1ce6459b0de7e02ab64e6.1dd04f5dfd265652b6c5a6d5f29e8e72.jpg" style="width:250px;" alt="Maya Wasserman" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="virtual-conference-october-2024/speakers/speaker/maya-wasserman">Maya Wasserman</a></p> <p class="speaker-position" style="line-height: 130%;">Marketing Director<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Sony Electronics</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Sony.332778f249880427709a8e6e953767a5.79f75b7daaa853f5fe0e79394f778c8d.jpg" alt="" class="logo border" style="border-radius:0;"> </div> <!-- <a href="http://www.linkedin.com/in/mayawasserman" target="_blank" class=""><i class="fa fa-linkedin-square light"></i></a> --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="virtual-conference-october-2024/speakers/speaker/david-velez" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/David%20Velez.6118f5778c21890cdd9d06682e648ab6.ba676eb87861bd3d36c120e990df95e1.jpg" style="width:250px;" alt="David Velez" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="virtual-conference-october-2024/speakers/speaker/david-velez">David Velez</a></p> <p class="speaker-position" style="line-height: 130%;">Head of Social<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Amazon Web Services (AWS)</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Amazon%20Web%20Services.6350f38af05dbe93a544146707afa91b.f8006b9930db66fef66d4f3abaf83963.png" alt="" class="logo border" style="border-radius:0;"> </div> <!-- --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="virtual-conference-october-2024/speakers/speaker/katie-yun" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Katie%20Yun%202023.bcda11eb2e1f210904c0ef68cf79aa5f.25050a5d526a55238612f1b4e4a5287b.jpg" style="width:250px;" alt="Katie Yun" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="virtual-conference-october-2024/speakers/speaker/katie-yun">Katie Yun</a></p> <p class="speaker-position" style="line-height: 130%;">Director, Social Media Enablement<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Nationwide</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Nationwide%202023.5aebc7099f512a0179c677c1d1f96a1a.e8ae37ab886562107d49bdd37f26ab98.jpg" alt="" class="logo border" style="border-radius:0;"> </div> <!-- <a href="https://www.linkedin.com/in/katieyun/" target="_blank" class=""><i class="fa fa-linkedin-square light"></i></a> --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="virtual-conference-october-2024/speakers/speaker/byron-stewart" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Byron%20Stewart.4e2ce87a379f81817829402ac9e965e4.531b90261a2f1097959ab8fcdd45326b.jpg" style="width:250px;" alt="Byron Stewart" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="virtual-conference-october-2024/speakers/speaker/byron-stewart">Byron Stewart</a></p> <p class="speaker-position" style="line-height: 130%;">Associate Director of Social Media<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Team Epiphany</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/TE-Branding-Logo-Black.823b90ad8e32352c3a7b68272d27dddd.14347adb73ddaeb7aed55a9aa67306a3.png" alt="" class="logo border" style="border-radius:0;"> </div> <!-- <a href="http://www.linkedin.com/in/byron-stewart" target="_blank" class=""><i class="fa fa-linkedin-square light"></i></a> --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="virtual-conference-october-2024/speakers/speaker/wendy-rubiano" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Wendy_Professional_Headshot.3ccdd2cb60fe069495c9fcc005d5c05f.a0c0112936e12783d292846683beb691.png" style="width:250px;" alt="Wendy Rubiano" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="virtual-conference-october-2024/speakers/speaker/wendy-rubiano">Wendy Rubiano</a></p> <p class="speaker-position" style="line-height: 130%;">Director of Digital Marketing and Social Media<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Vallarta Supermarkets</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Vallarta%20Logo.39f4dde27a4ca3fe20f49c8aa87e7e25.f6e41285ee7b26ed2e46ef866a6ce7fd.png" alt="" class="logo border" style="border-radius:0;"> </div> <!-- <a href="https://www.instagram.com/vallarta.supermarkets/" target="_blank" class=""><i class="fa fa-instagram-square light"></i></a> --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="virtual-conference-october-2024/speakers/speaker/ellen-tseng" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Ellen%20Tseng.85ae56c1f8afaafc13062b743cc065da.5de0496b709db8660156a37f9fa35f66.jpg" style="width:250px;" alt="Ellen Tseng" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="virtual-conference-october-2024/speakers/speaker/ellen-tseng">Ellen Tseng</a></p> <p class="speaker-position" style="line-height: 130%;">Head of Social Listening and Intelligence<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Cash App</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Cash%20App%20logo.7003fd19998a9ee2cf071a8290e37936.c268973c849d9a87704022a24ce5fac1.jpg" alt="" class="logo border" style="border-radius:0;"> </div> <!-- <a href="https://www.linkedin.com/in/ellentseng/" target="_blank" class=""><i class="fa fa-linkedin-square light"></i></a> --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="virtual-conference-october-2024/speakers/speaker/brenton-thomas" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Brenton%20Thomas.080104a779ea9cfc5733ad91ddf5c276.c16cbe2ed4f11591312234704b99d9fb.jpg" style="width:250px;" alt="Brenton Thomas" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="virtual-conference-october-2024/speakers/speaker/brenton-thomas">Brenton Thomas</a></p> <p class="speaker-position" style="line-height: 130%;">Founder<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Twibi</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Twibi.2a854344ca0b0e07efd4de90880cfdf7.2c67e21a062b3a26e3dc3521319a7794.png" alt="" class="logo border" style="border-radius:0;"> </div> <!-- <a href="https://www.linkedin.com/in/brentonthomas/" target="_blank" class=""><i class="fa fa-linkedin-square light"></i></a> --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="virtual-conference-october-2024/speakers/speaker/emily-peterson-2" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Emily%20Peterson1607.d34f418785ee47520c0d5093768a3f14.a6cf69b339673e88df34fefa3a10deee.jpg" style="width:250px;" alt="Emily Peterson" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="virtual-conference-october-2024/speakers/speaker/emily-peterson-2">Emily Peterson</a></p> <p class="speaker-position" style="line-height: 130%;">Sr. Content Solutions Consultant<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">LinkedIn</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Linkedin.b42a213fcd1c543950bdab5e81594bae.bf86368f9419375d7e21a94b52b4565e.png" alt="" class="logo border" style="border-radius:0;"> </div> <!-- <a href="https://www.linkedin.com/in/emilybpeterson/" target="_blank" class=""><i class="fa fa-linkedin-square light"></i></a> --> </div> </div> </div><div style="margin-top:24px;"><p><a class="button primary" style="margin-right: 30px;" href="virtual-conference-october-2024/speakers/presenting-thought-leaders/">View All Speakers</a> <a class="button primary fancy" href="virtual-conference-october-2024/speakers/apply-to-speak.html">Become a Speaker</a></p></div></div></section> <section class="home-section home-section-bullets" style="background-color:#f8fbff; "> <div class="container" style="max-width: 1600px; "><h2 class="home-section-title" style="">Six reasons SMSsummit needs to be your social media conference of&nbsp;the&nbsp;year</h2><div class="subtext" style=""><p style="text-align: center;">Here's what our summit can help you achieve.</p></div><div style="margin-top:30px;" class="row flex-container"><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="ion-trophy"></i></div></div><div class="media-body" style=""><p><strong>Learn the nuts and bolts</strong> of a winning social media strategy to position your brand for success, regardless of team size or budget.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="ion-ios-lightbulb"></i></div></div><div class="media-body" style=""><p><strong>Leverage cross-industry case studies</strong> to help you gauge the best opportunities for your brand across social media platforms.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="fa fa-bolt"></i></div></div><div class="media-body" style=""><p><strong>Audit the efficacy of your brand&rsquo;s social media</strong>, content, advertising, and analytics to stay competitive.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="ion-arrow-graph-up-right"></i></div></div><div class="media-body" style=""><p><strong>Understand how to explore, define, and engage</strong> your unique audiences to improve your brand&rsquo;s online presence.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="ion-person-stalker"></i></div></div><div class="media-body" style=""><p><strong>Take advantage of our speakers' knowledge</strong>, creativity, innovation, and inspiration that will translate to hundreds of new ideas for you to take back to the office.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="ion-wrench"></i></div></div><div class="media-body" style=""><p><strong>Cultivate an arsenal of tools, resources, and networking connections</strong> to keep your social media strategy fresh, timely, and relevant.</p></div></div> </div></div></div></section> <section class="home-section" style="background-color:#ffffff; "> <div class="container"><h2 class="home-section-title">Our Partners</h2><div style="text-align: center; margin-bottom: 30px;"><a class="no-underline" href="https://www.hitedigital.com/norman/" target="_blank"><img src="/assets/components/phpthumbof/cache/Hite%20Digital%20Full%20Logo%20.4c37a20f6560d4bb82ed0755abbd71fd.png" alt="Hite Digital Norman" style="border:10px solid white;outline:1px solid #eee;margin:5px; width:240px; height:123px; box-sizing: content-box;"></a><a class="no-underline" href="https://www.investorbrandnetwork.com/" target="_blank"><img src="/assets/components/phpthumbof/cache/IBN%20logo.a2903a6418a24b62f1266c5092ded6f8.png" alt="Investor Brand Network" style="border:10px solid white;outline:1px solid #eee;margin:5px; width:240px; height:123px; box-sizing: content-box;"></a><a class="no-underline" href="https://hubs.ly/H0HfGBk0" target="_blank"><img src="/assets/components/phpthumbof/cache/Ignite%20Social%20Media.d1958df54e39f04df474d81ab530ab64.png" alt="Ignite Social Media" style="border:10px solid white;outline:1px solid #eee;margin:5px; width:240px; height:123px; box-sizing: content-box;"></a><a class="no-underline" href="http://www.b2bnn.com/" target="_blank"><img src="/assets/components/phpthumbof/cache/B2B%20News%20Network.806876ec7f5a95853beeee4eca50ffd4.jpg" alt="B2B News Network" style="border:10px solid white;outline:1px solid #eee;margin:5px; width:240px; height:123px; box-sizing: content-box;"></a><a class="no-underline" href="https://digitalagencynetwork.com/" target="_blank"><img src="/assets/components/phpthumbof/cache/digital-agency-network-logo.e7b5d6ec39c700bf18cb59a325dfc250.png" alt="DAN" style="border:10px solid white;outline:1px solid #eee;margin:5px; width:240px; height:123px; box-sizing: content-box;"></a><a class="no-underline" href="https://daninstitute.com/" target="_blank"><img src="/assets/components/phpthumbof/cache/Dan%20Institute%20Logo.45e1d7e3e19a9ef26618fc5aa0556ee1.png" alt="Dan Institute" style="border:10px solid white;outline:1px solid #eee;margin:5px; width:240px; height:123px; box-sizing: content-box;"></a><a class="no-underline" href="https://www.socialinsider.io/" target="_blank"><img src="/assets/components/phpthumbof/cache/Socialinsider.ac7d33eac94fb2f8d5cb2d02d097ac2d.png" alt="Socialinsider" style="border:10px solid white;outline:1px solid #eee;margin:5px; width:240px; height:123px; box-sizing: content-box;"></a></div></div></section> <section class="home-section" style="background-color:#f8fbff; "><div class="home-section-screen" style="background-image: url('assets/client_files/images/none')"></div> <div class="container"> <div class="row"> <div class="col-md-12 col-sm-12 clear-after"> <div class="wpb_wrapper text-center" style="margin-bottom: 36px;"> <h2 class="home-section-title" style="">What attendees love about us</h2><div class="subtext" style="text-align: center; "><p>There's a reason attendees continue to choose SMSsummit year after year!</p></div> </div> <div class="card-container" style="justify-content: center;"><div class="card home-testimonial colfour" style="background-color:#none; "><div class="home-testimonial-top"><div class="home-testimonial-logo-container" style="display: inline-block; vertical-align: middle;"><img src="/assets/components/phpthumbof/cache/Peterman%20Brothers.7a936667f486d58d3280056f11ce4547.png" class="home-testimonial-logo"></div></div><div class="home-testimonial-text" style="vertical-align: top; flex-grow: 1;"><p>I learned things from people who are genuinely passionate about social media and sharing their insights. I've already told my boss I want to attend next year.”</p><p class="home-testimonial-author">Peterman Brothers</p></div></div><div class="card home-testimonial colfour" style="background-color:#none; "><div class="home-testimonial-top"><div class="home-testimonial-logo-container" style="display: inline-block; vertical-align: middle;"><img src="/assets/components/phpthumbof/cache/Zendesk-logo-no-text.aed8ab28e210579e1b350dc48c148215.png" class="home-testimonial-logo"></div></div><div class="home-testimonial-text" style="vertical-align: top; flex-grow: 1;"><p>The two days flew by and I can't wait to run back to my team with all the new learnings. I was impressed with the variety of content, from nitty-gritty analytics to TikTok strategies.”</p><p class="home-testimonial-author">Zendesk</p></div></div><div class="card home-testimonial colfour" style="background-color:#none; "><div class="home-testimonial-top"><div class="home-testimonial-logo-container" style="display: inline-block; vertical-align: middle;"><img src="/assets/components/phpthumbof/cache/Vituity-cropped.deec97b95bbba0c16d7b94709a5f45d3.png" class="home-testimonial-logo"></div></div><div class="home-testimonial-text" style="vertical-align: top; flex-grow: 1;"><p>Leaving the SMSsummit, I feel way more up-to-speed on trends and insights than I can keep up with on my own. Carving out time for this to spur ideas and gather learnings has been invaluable.”</p><p class="home-testimonial-author">Vituity</p></div></div><div class="card home-testimonial colfour" style="background-color:#none; "><div class="home-testimonial-top"><div class="home-testimonial-logo-container" style="display: inline-block; vertical-align: middle;"><img src="/assets/components/phpthumbof/cache/RTGmedical.71bfcd4624116edf12223f861d22b21f.png" class="home-testimonial-logo"></div></div><div class="home-testimonial-text" style="vertical-align: top; flex-grow: 1;"><p>The information that was provided during this conference was second to none. All of it was applicable and relevant. I look forward to attending again next year!”</p><p class="home-testimonial-author">RTG Medical</p></div></div> </div> </div> </div> </div></section><a href="/virtual-conference-october-2024/summit/download-the-program.html"> <div style="position:relative; width: 100%; margin:54px 0 0 0; min-height: 220px;"> <section style="background:var(--lightblue);padding:20px;" class="brochure-row"> <div class="container brochure-row"> <div class="col-md-10 brochure-banner-column"> <div class="wpb_wrapper section-title"> <h2 style="margin-bottom:10px; text-transform: none;"><i class="fa fa-download" aria-hidden="true"></i> Download your copy of the brochure today.</h2> <p style="font-size: 30px;"><strong>Take your first step toward becoming a better marketer!</strong></p> </div> </div> <div class="col-md-2 mobile-hide brochure-banner-column" style="position:relative;"> <img src="/assets/components/phpthumbof/cache/brochure-cover-corp-oct-2024.f2f9128cb0fd39fc851e4d8cc796d36d.jpg" style="border:1px solid #ddd; 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align-self: flex-end; width: 100%;flex-grow: 0;"><a href="virtual-conference-october-2024/sponsor/why-sponsor-an-smssummit-virtual-event.html" class="button-silver-sml button primary small">Sponsor</a></div></div><div class="card colthree" style="display: inline-block; vertical-align: top; display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; flex-direction: column; background-color:#dbf3ff; " onclick="window.location='virtual-conference-october-2024/speakers/apply-to-speak.html'"><div style="vertical-align: top; flex-grow: 1;"><p style="font-size: 22px; text-align: center;">If you have an insightful, take-away driven case study to share, we want to hear from you.</p></div><div style="text-align:center; align-self: flex-end; width: 100%;flex-grow: 0;"><a href="virtual-conference-october-2024/speakers/apply-to-speak.html" class="button-silver-sml button primary small">Speak</a></div></div><div class="card colthree" style="display: inline-block; vertical-align: top; display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; flex-direction: column; background-color:#dbf3ff; " onclick="window.location='virtual-conference-october-2024/sponsor/partner-with-us.html'"><div style="vertical-align: top; flex-grow: 1;"><p style="font-size: 22px; text-align: center;">We help our media partners engage with our community of marketing leaders and decision-makers.</p></div><div style="text-align:center; align-self: flex-end; width: 100%;flex-grow: 0;"><a href="virtual-conference-october-2024/sponsor/partner-with-us.html" class="button-silver-sml button primary small">Partner</a></div></div> </div> </div> </div> </div></section><section class="home-section home-section-text" style="background-color:transparent; "><div class="home-section-screen" style="background-image: url('assets/client_files/images/none')"></div><div class="container" style="max-width: 1320px; "><h2 class="home-section-title" style="">Join our community</h2><div class="subtext" style=""><p style="text-align: center;">Sign up to receive updates and exclusive content.</p></div><div class="col-md-12 col-lg-12 col-xs-12 text-left"><div class="row" style="max-width: 900px; 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