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<span itemscope itemtype="https://schema.org/BreadcrumbList"><span itemscope itemtype="https://schema.org/ListItem" itemprop="itemListElement"><a itemprop="url" href="https://creativeseo-pl.translate.goog/aplikacje-mobilne-dla-biznesu-opcja-czy-koniecznosc/?_x_tr_sl=pl&_x_tr_tl=lv&_x_tr_hl=en-GB" title="Creative SEO" rel="home" class="trail-begin"><span itemprop="name">Home</span></a><span itemprop="position" class="hidden">1</span></span></span> <span class="sep">/</span> <span itemscope itemtype="https://schema.org/BreadcrumbList"><span itemscope itemtype="https://schema.org/ListItem" itemprop="itemListElement"><a itemprop="url" href="https://creativeseo-pl.translate.goog/blog/?_x_tr_sl=pl&_x_tr_tl=lv&_x_tr_hl=en-GB" title="Blog"><span itemprop="name">Blog</span></a><span itemprop="position" class="hidden">2</span></span></span> <span class="sep">/</span> <span itemscope itemtype="https://schema.org/BreadcrumbList"><span itemscope itemtype="https://schema.org/ListItem" 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Opcja czy konieczność?</span> </div> </div> </div> </div> <div class="container_wrap container_wrap_first main_color sidebar_right"> <div class="container template-blog template-single-blog "> <main class="content units av-content-small alpha av-blog-meta-author-disabled av-main-single" role="main" itemscope itemtype="https://schema.org/Blog"> <article class="post-entry post-entry-type-standard post-entry-354 post-loop-1 post-parity-odd post-entry-last single-big with-slider post-354 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-o-biznesie-i-przedsiebiorczosci" itemscope itemtype="https://schema.org/BlogPosting" itemprop="blogPost"> <div class="blog-meta"></div> <div class="entry-content-wrapper clearfix standard-content"> <header class="entry-content-header" aria-label="Post: Aplikacje mobilne dla biznesu. Opcja czy konieczność?"> <div class="av-heading-wrapper"> <span class="blog-categories minor-meta"><a href="https://creativeseo-pl.translate.goog/blog-o-biznesie-i-przedsiebiorczosci/?_x_tr_sl=pl&_x_tr_tl=lv&_x_tr_hl=en-GB" rel="tag">Biznes</a></span> <h1 class="post-title entry-title " itemprop="headline">Aplikacje mobilne dla biznesu. Opcja czy konieczność?<span class="post-format-icon minor-meta"></span></h1> </div> </header><span class="av-vertical-delimiter"></span> <div class="big-preview single-big" itemprop="image" itemscope itemtype="https://schema.org/ImageObject"> <a href="https://creativeseo-pl.translate.goog/wp-content/uploads/2020/04/aplikacje-mobilne-dla-biznesu-696x348-1.jpg?_x_tr_sl=pl&_x_tr_tl=lv&_x_tr_hl=en-GB" data-srcset="https://creativeseo.pl/wp-content/uploads/2020/04/aplikacje-mobilne-dla-biznesu-696x348-1.jpg 696w, https://creativeseo.pl/wp-content/uploads/2020/04/aplikacje-mobilne-dla-biznesu-696x348-1-300x150.jpg 300w" data-sizes="(max-width: 696px) 100vw, 696px" title="Aplikacje mobilne dla biznesu"><img loading="lazy" width="696" height="321" src="https://creativeseo.pl/wp-content/uploads/2020/04/aplikacje-mobilne-dla-biznesu-696x348-1-696x321.jpg" class="wp-image-355 avia-img-lazy-loading-355 attachment-entry_with_sidebar size-entry_with_sidebar wp-post-image" alt="Aplikacje mobilne dla biznesu" decoding="async"></a> </div> <div class="entry-content" itemprop="text"> <p>Prawie każda dorosła osoba na planecie ma smartfona. To wystarczający argument za tym, by również Twoja firma miała aplikację mobilną. Dzisiaj trudno sobie wyobrazić, że oferta firmowa jest udostępniana tylko w jednym kanale informacyjnym. Szeroki dostęp i dystrybucja informacji o Twoje firmie i produktach oznacza, że więcej osób będzie wybierało właśnie Twoją markę wśród wielu innych, a to jest klucz do sukcesu.<span id="more-354"></span></p> <h2>Korzyści z posiadania aplikacji mobilnej</h2> <p>Aplikacja mobilna jest potężnym narzędziem w komunikacji Twojej firmy z tzw. odbiorcą docelowym. Jeśli jeszcze zastanawiasz się, czy w ogólne stworzyć swoją aplikację firmową, nie wahaj się. Nie ma chwili do stracenia. Młodsze pokolenia konsumentów, które niebawem będą zarabiały i wydawały swoje pieniądze, najpierw szukają nazwy Twojej firmy w sklepie z aplikacjami, a dopiero potem w wyszukiwarce. Jeśli nie masz aplikacji, już na starcie jesteś na gorszej pozycji niż konkurencja. Pamiętaj, że aplikacja to jeden z gwarantów większego wzrostu sprzedaży lub wzmożonego zainteresowania Twoimi usługami. Za tym wszystkim idą zyski.</p> <p>Aplikacja mobilna sprawi, że Twoja marka może lepiej i szybciej komunikować się z potencjalnym klientem. Możesz do tego celu wykorzystywać komunikaty aktywizujące konsumentów do działania. Co więcej, dzięki nowoczesnym technologiom lokalizacji możesz adresować swój przekaz bardzo precyzyjnie, np. do klientów znajdujących się akurat w pobliżu Twojego sklepu, czy biura. Takie możliwości były wcześniej nieosiągalne dla stron internetowych. Nie wspominając o możliwościach uruchomienia płatności mobilnych. Dzisiaj płacenie telefonem, czy realizowanie programów lojalnościowych jest obowiązkowym elementem budowania trwałej bazy klientów i podtrzymywania ich lojalności.</p> <p>Aplikacja jest też znakomitym pretekstem do uruchomienia kampanii marketingowej. Jeśli w Twojej firmie pojawi się nowość i będzie nią aplikacja mobilna, będziesz mógł podzielić się tą informacją ze światem. Zrobisz wokół niej wiele szumu, ludzie zaczną o Tobie rozmawiać i szukać aplikacji w Internecie. Nie rezygnuj z tej naturalnej możliwości promocji. Powiadomienia aplikacji dadzą Ci możliwość stałego informowania klientów o nowej ofercie i usługach. Aplikacja mobilna to już tzw. must have dla nowoczesnego biznesu.</p> <h2>Jak zaprojektować aplikację mobilną</h2> <p>Najbezpieczniejszym rozwiązaniem jest zlecenie tego zadania wykwalifikowanym programistom, którzy wiedzą nie tylko jak projektować i budować aplikacje, ale mają też doświadczenie. Godziny spędzone na analizie zachowań użytkowników to specjalistyczna wiedza, której sam nie posiądziesz. Gdy już podejmiesz współpracę z deweloperem “apek”, możesz jednak określić kim są Twoi klienci i być świadomym jakie rozwiązania można zastosować.</p> <p>Warto poznać kilka sprawdzonych faktów związanych z budową aplikacji, aby nikt Cię nie wyprowadził w pole. Pamiętaj o tych kilku zasadach:</p> <ul> <li>Zwróć uwagę na projektowanie zgodne z nawykami użytkowników. Decydującą rolę odgrywają tutaj przyzwyczajenia odbiorców związane z interakcją, zachowaniami i intuicją. Badania oczekiwań klientów są wskazane, jeśli chcesz celnie trafić w ich zapotrzebowanie.</li> <li>Pamiętaj o użyteczności. Cokolwiek zaprojektujesz w swojej aplikacji mobilnej, musi być podporządkowane tej zasadzie. To klucz do sukcesu w cyfrowym i mobilnym świecie.</li> <li>Warto zachować proporcjonalne kształty klawiszy. Pomyśl o tym, aby były regularne. To wpłynie korzystnie na ogólny wygląd aplikacji. Dostosuj również ich wielkość do fizycznych możliwości użytkowników. Zbyt małe klawisze, w które trudno trafić palcem szybko zniechęcają użytkowników.</li> <li>Kolorystyka ma znaczenie. Odcienie i intensywność kolorów sugerują, które elementy są ważniejsze od innych. Przyjrzyj się jak inne, popularne aplikacje używają przyjętych kolorów do wyróżniania elementów aktywnych. Nie musisz wyważać otwartych drzwi.</li> <li>Nie lekceważ znaczenia słów: komunikatów, nazw poszczególnych segmentów. Użytkownik aplikacji mobilnej nie może się nawet przez chwilę zastanawiać, o co chodzi. Konkurencja jest duża dlatego przekaz musi być czytelny, angażujący i pozytywny.</li> </ul> <h2>W jakiej technologii stworzyć aplikację?</h2> <p>Masz już zebrane najważniejsze założenia aplikacji mobilnej dla Twojego biznesu? Czas przystąpić do jej budowy. Możesz wybrać 3 metody:</p> <ol> <li>Pierwsza to <strong>aplikacja natywna</strong>, której stworzenie jest najbardziej czasochłonne i najdroższe. Powstaje ona od podstaw i jest projektowana przez programistę zgodnie z wynikami analizy doświadczenia użytkownika.</li> <li><strong>Aplikacje sieciowe</strong> to druga metoda. Są znacznie tańsze i łatwiej dostępne. Można je rozwijać i wdrażać na wielu platformach, a powstają w oparciu o kody HTML5, CSS czy JavaScript. Przy ich zaletach, należy pamiętać, że nie są one tak funkcjonalne jak aplikacje natywne.</li> <li>Wreszcie rozwiązanie kompromisowe: <strong>aplikacja hybrydowa</strong>, która łączy najlepsze cechy obu wcześniejszych rozwiązań. Istniejące technologie internetowe są w takim przypadku wzbogacone wbudowanymi przez dewelopera elementami natywnymi, spełniającymi indywidualne oczekiwania każdego biznesu.</li> </ol> <p>Kto zbuduje Twoją aplikację? Masz do wyboru dwa rozwiązania. Możesz wykorzystać istniejące platformy do budowania aplikacji. Jest ich w internecie co najmniej kilkadziesiąt: Appery.io, TheAppBuilder, BiznessApps, App Machine i wiele innych. Drugie rozwiązanie to wynajęcie firmy programistycznej, która zajmuje się budowaniem aplikacji. Bądź jednak gotowy na długi proces uzgodnień, wdrażania, analizowania i rozwoju. To spore wyzwanie dla Ciebie, ale na końcu tej drogi czeka komercyjny sukces.</p> <h2>Jakie branże najwięcej zyskują na rozwoju aplikacji mobilnych</h2> <p>Nie dla każda firma marzy o aplikacji mobilnej. Są branże, które nie wymagają kontaktu z jak największą liczbą klientów. Nie wszyscy muszą też informować o swoich nowościach i być na wyciągnięcie ręki dla swoich przyszłych klientów. Jednak w większości biznesów, pojawienie się aplikacji mobilnych stało się prawdziwą rewolucją z uwagi na sprzężone zalety smartfonów, tabletów, mierzalnego kontaktu z klientem, analityki internetowej i lokalizacji.</p> <p>Z pewnością branża turystyczna jest jedną z tych, które czerpią korzyści z posiadania aplikacji mobilnych. Dzięki nim można wyszukiwać noclegi, rezerwować pokoje i lokalizować atrakcyjne miejsca. Gastronomia już czerpie garściami z dobrodziejstw aplikacji mobilnych. Konsument szybko sprawdzi, czy jego ulubiona restauracja jest otwarta, co dzisiaj ma w menu, a nawet może zamówić jedzenie do domu, jeśli nie ma ochoty ruszać się z miejsca.</p> <p>Rezerwacje i dostępność sprawdzamy w wielu miejscach każdego dnia. Dla takich branży gospodarki jak: serwisy samochodowe, salony urody, gabinety lekarskie, sektor usług, branża zdrowie i uroda, aplikacje mobilne do rewelacyjne narzędzie do kontaktu i porządkowania relacji z klientami. Jeśli działasz w tych branżach, nie zwlekaj z tworzeniem aplikacji mobilnej, ponieważ ilość danych zebranych przy jej pomocy pozwoli Ci na dokładne przeanalizowanie i zoptymalizowanie Twoich procesów biznesowych.</p> </div><span class="post-meta-infos"><time class="date-container minor-meta updated" itemprop="datePublished" datetime="2018-09-28T14:52:10+02:00">28 września 2018</time><span class="text-sep">/</span><span class="comment-container minor-meta"><a href="https://creativeseo-pl.translate.goog/aplikacje-mobilne-dla-biznesu-opcja-czy-koniecznosc/?_x_tr_sl=pl&_x_tr_tl=lv&_x_tr_hl=en-GB#respond" class="comments-link">0 Komentarze</a></span></span> <footer class="entry-footer"> <div class="av-social-sharing-box av-social-sharing-box-default av-social-sharing-box-fullwidth"> <div class="av-share-box"> <h5 class="av-share-link-description av-no-toc ">Doceń i poleć nas</h5> <ul class="av-share-box-list noLightbox"> <li class="av-share-link av-social-link-facebook"><a target="_blank" 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