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} #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 42px; } .header-title h2 { font-size: 32px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; 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ga('create', 'UA-18008-2', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=3390965&zx=c496e330-1eab-4e53-bf29-007a1ee84b19' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=3390965&zx=c496e330-1eab-4e53-bf29-007a1ee84b19' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>  <div class='butter-bar'> We've moved! <a href='https://blog.google/products/ads/' target='_blank'>Check out the new Google Ads blog.</a> </div> <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://adwords.googleblog.com/'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/.'> <h2> Inside AdWords </h2> </a> </div> <div class='header-desc'> Google's official blog for news, tips and information on AdWords </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'>  <h2 class='title'>We've moved!</h2> <p class='feature-desc'>Check out and subscribe to the <a href='https://blog.google/products/ads/' title='Livestream form'><strong>new Google Ads blog</strong></a>.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='5195594888852987570' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2014/10/new-study-impact-of-digital-on-in-store.html' itemprop='url' title='New Study: The Impact of Digital on In-Store Shopping'> New Study: The Impact of Digital on In-Store Shopping </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, October 23, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> We've all heard the theories that people who do research online no longer care about the in-store experience … or don't even go to physical stores any more. Or that shoppers who use a smartphone in a store are looking to buy elsewhere.<br /> <br /> Google decided to find out how much of this is true. We've just run a research study<sup>1</sup> with Ipsos MediaCT and Sterling Brands with the goal of discovering how smartphones and online information have changed the in-store experience.<br /> <br /> The results, as they say, may surprise you.<br /> <br /> The full details are <a href="http://www.thinkwithgoogle.com/articles/how-digital-connects-shoppers-to-local-stores.html">available at Think With Google</a>. But here's a sneak peek at what we learned.<br /> <br /> First, the study confirmed two things most of us have suspected:<br /> <ul style="text-align: left;"> <li>Yes, today's consumers are better-informed than ever before. </li> <li>They crave information throughout the shopping process, and often use smartphones to get it.</li> </ul> But we also learned that three pieces of "common wisdom" were really more like myths:<br /> <br /> <b>Myth #1</b>: Search results only send consumers to e-commerce sites.<br /> <br /> <b>The reality</b>: The things people find in search results actually can send them to local stores. In fact, <b>3 in 4</b> people who said they found local information in search results helpful also said what they learned made them <i>more likely</i> to visit a store.<br /> <br /> <b>Myth #2:</b> Once an in-store shopper starts looking at her smartphone, the store has lost her attention and her sale.<br /> <br /> <b>The reality</b>: In-store smartphone moments are actually a good opportunity for brick-and-mortar stores to connect with shoppers and to help them make a decision. <b>46%</b> of those shoppers say they look at the retailer's own site or app for information. Only 30% look up details from a different retailer’s web site or app.<br /> <br /> <b>Myth #3</b>: With so much information available online, shoppers only go to stores to transact.<br /> <br /> The reality: Shoppers actually want more, not less, out of their in-store experience. They want informed, customized experiences. <b>69%</b> of shoppers said they gathered information from physical stores at some point in their shopping cycle. The catch is that 2 out of 3 shoppers said they didn't find all the info they wanted.<br /> <br /> What does it all mean? Simply this: smartphones are a friend, not an enemy, to in-store shopping. <br /> <br /> There are new opportunities for brands and stores to engage with customers in creative ways before, during, and after the customer’s shopping journey — one that may begin online and end up in-store. Search results, mobile ads, and mobile sites and apps can be magnets that draw consumers into stores and engage them while they're there. Smartphones and online information can also be a powerful way to create customized experiences for the consumer.<br /> <br /> We discovered plenty of surprising insights in our study. <a href="http://www.thinkwithgoogle.com/articles/how-digital-connects-shoppers-to-local-stores.html">See all the details at Think With Google</a>. Plus, check out videos of Macy's, REI, and Sephora marketing execs sharing their approach for linking digital to store <a href="http://www.thinkwithgoogle.com/collections/local-retail-playbook.html">here</a>.<br /> <div> <br /></div> <div> <i>Posted by Bao Lam, Product Marketing Manager, Adwords</i></div> <hr width="80%" /> <div> <sup>1</sup>Google/Ipsos MediaCT/Sterling Brands, Digital Impact on In-Store Shopping, October 2014.</div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> We've all heard the theories that people who do research online no longer care about the in-store experience … or don't even go to physical stores any more. Or that shoppers who use a smartphone in a store are looking to buy elsewhere.<br /> <br /> Google decided to find out how much of this is true. We've just run a research study<sup>1</sup> with Ipsos MediaCT and Sterling Brands with the goal of discovering how smartphones and online information have changed the in-store experience.<br /> <br /> The results, as they say, may surprise you.<br /> <br /> The full details are <a href="http://www.thinkwithgoogle.com/articles/how-digital-connects-shoppers-to-local-stores.html">available at Think With Google</a>. But here's a sneak peek at what we learned.<br /> <br /> First, the study confirmed two things most of us have suspected:<br /> <ul style="text-align: left;"> <li>Yes, today's consumers are better-informed than ever before. </li> <li>They crave information throughout the shopping process, and often use smartphones to get it.</li> </ul> But we also learned that three pieces of "common wisdom" were really more like myths:<br /> <br /> <b>Myth #1</b>: Search results only send consumers to e-commerce sites.<br /> <br /> <b>The reality</b>: The things people find in search results actually can send them to local stores. In fact, <b>3 in 4</b> people who said they found local information in search results helpful also said what they learned made them <i>more likely</i> to visit a store.<br /> <br /> <b>Myth #2:</b> Once an in-store shopper starts looking at her smartphone, the store has lost her attention and her sale.<br /> <br /> <b>The reality</b>: In-store smartphone moments are actually a good opportunity for brick-and-mortar stores to connect with shoppers and to help them make a decision. <b>46%</b> of those shoppers say they look at the retailer's own site or app for information. Only 30% look up details from a different retailer’s web site or app.<br /> <br /> <b>Myth #3</b>: With so much information available online, shoppers only go to stores to transact.<br /> <br /> The reality: Shoppers actually want more, not less, out of their in-store experience. They want informed, customized experiences. <b>69%</b> of shoppers said they gathered information from physical stores at some point in their shopping cycle. The catch is that 2 out of 3 shoppers said they didn't find all the info they wanted.<br /> <br /> What does it all mean? Simply this: smartphones are a friend, not an enemy, to in-store shopping. <br /> <br /> There are new opportunities for brands and stores to engage with customers in creative ways before, during, and after the customer’s shopping journey — one that may begin online and end up in-store. Search results, mobile ads, and mobile sites and apps can be magnets that draw consumers into stores and engage them while they're there. Smartphones and online information can also be a powerful way to create customized experiences for the consumer.<br /> <br /> We discovered plenty of surprising insights in our study. <a href="http://www.thinkwithgoogle.com/articles/how-digital-connects-shoppers-to-local-stores.html">See all the details at Think With Google</a>. Plus, check out videos of Macy's, REI, and Sephora marketing execs sharing their approach for linking digital to store <a href="http://www.thinkwithgoogle.com/collections/local-retail-playbook.html">here</a>.<br /> <div> <br /></div> <div> <i>Posted by Bao Lam, Product Marketing Manager, Adwords</i></div> <hr width="80%" /> <div> <sup>1</sup>Google/Ipsos MediaCT/Sterling Brands, Digital Impact on In-Store Shopping, October 2014.</div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2014/10/new-study-impact-of-digital-on-in-store.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:New Study: The Impact of Digital on In-Store Shopping&url=https://adwords.googleblog.com/2014/10/new-study-impact-of-digital-on-in-store.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2014/10/new-study-impact-of-digital-on-in-store.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2014/10/new-study-impact-of-digital-on-in-store.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Best%20practices' rel='tag'> Best practices </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Mobile' rel='tag'> Mobile </a> , <a class='label' href='https://adwords.googleblog.com/search/label/research' rel='tag'> research </a> </span> </div> </div> </div> <div class='post' data-id='5030104235046644999' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2013/07/new-research-shows-that-88-of-ad-clicks.html' itemprop='url' title='New research shows that 88% of ad clicks from mobile search are incremental to organic clicks'> New research shows that 88% of ad clicks from mobile search are incremental to organic clicks </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, July 16, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> This year, for the first time, the majority of people in the US (56%<sup>1</sup>) own a smartphone.  In this constantly connected world, people use mobile search throughout the day to find information, shop, and stay connected.  Businesses, therefore, are making mobile a central part of their business and marketing strategy: from building better websites across screens to optimizing mobile ads.  When speaking with advertisers we often hear questions like “What would happen to my organic clicks if my mobile search ads were paused?” They want to know how much of a role their ads play in driving people to their website.<br /> <br /> In 2011, we ran the “<a href="http://adwords.blogspot.com/2011/08/studies-show-search-ads-drive-89.html" target="_blank">Search Ads Pause Studies</a>,” and learned that an average of 89% of clicks on search ads are incremental - meaning that this traffic is not replaced by organic clicks when ads are paused, and therefore is missed.<br /> <br /> This year, we carried out the same studies on mobile search and learned that 88% of site visitors driven by mobile search ads would not otherwise click on the business’s organic listing when ads are paused. From March 2012 - April 2013, we conducted Mobile Search Ads Pause studies on more than 300 US AdWords accounts from 12 key verticals. The research focused on search terms that had an organic listing on the first page and adjusted for factors like seasonality. Similar to our previous study of search ads across all devices, we found that an average of 88% of clicks generated by mobile ads were incremental. <br /> <br /> Results were consistently high across all verticals: 97% of mobile ads clicks are incremental for classified and local advertisers, 86% for retail advertisers, and 90% for technology brands, just to name a few.  Today consumers use mobile search to connect with businesses across a wide variety of industries and trust both organic and paid results to help accomplish their goals. The infographic below shows the percentages across all 12 verticals.<br /> <br /> <div style="text-align: center;"> <img src="https://lh5.googleusercontent.com/RTbkccOAE-oQlMDBpcxn99iIbAn4LyNMxUKv0u_R_8eGB9A1DI9_XMZGW4fOsEOTn2TRs4nMwTX4b-TMvQrO6IDDK5SpYT0VJkcRsd8SwP9tQapxHQMmQfzL" /></div> <div style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMAFFLiF6ST2UyI5zHDjnDmxv96Q0X66Ef9WpQQQ956oECto9-wol4x0OBMYtDOqen8Ue9YM1kHHsQahTinKA7UJSBV4foEMMOcB0_5gkR-Vdc1A0FZHtKHrYsOHZE3bYYscC1kQ/s1600/Screen+Shot+2013-07-12+at+3.45.08+PM.png" target="_blank"><i><span style="font-size: x-small;">Click here to enlarge</span></i></a></div> <div style="text-align: center;"> <br /></div> Mobile ads can help consumers connect with all types of businesses. This study continues to show the importance of advertising on mobile whether you are a restaurant owner, a sporting goods retailer or automobile brand.  People are searching all the time, across devices.  Therefore, it’s more important than ever before to make sure that your message is where people are looking. <a href="//www.google.com/adwords/enhancedcampaigns/" target="_blank">AdWords enhanced campaigns</a> makes this easy for advertisers.  By upgrading to enhanced campaigns, advertisers can effectively reach consumers using mobile devices based on contextual signals like their location and time of day. <br /> <br /> <i>Posted by Andy Miller, Head of Global Mobile Search Solutions</i><br /> <i><br /></i></div> <sup>1</sup><a href="http://www.thinkwithgoogle.com/mobileplanet/en/" target="_blank">Our Mobile Planet 2013</a></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="text-align: left;" trbidi="on"> This year, for the first time, the majority of people in the US (56%<sup>1</sup>) own a smartphone.  In this constantly connected world, people use mobile search throughout the day to find information, shop, and stay connected.  Businesses, therefore, are making mobile a central part of their business and marketing strategy: from building better websites across screens to optimizing mobile ads.  When speaking with advertisers we often hear questions like “What would happen to my organic clicks if my mobile search ads were paused?” They want to know how much of a role their ads play in driving people to their website.<br /> <br /> In 2011, we ran the “<a href="http://adwords.blogspot.com/2011/08/studies-show-search-ads-drive-89.html" target="_blank">Search Ads Pause Studies</a>,” and learned that an average of 89% of clicks on search ads are incremental - meaning that this traffic is not replaced by organic clicks when ads are paused, and therefore is missed.<br /> <br /> This year, we carried out the same studies on mobile search and learned that 88% of site visitors driven by mobile search ads would not otherwise click on the business’s organic listing when ads are paused. From March 2012 - April 2013, we conducted Mobile Search Ads Pause studies on more than 300 US AdWords accounts from 12 key verticals. The research focused on search terms that had an organic listing on the first page and adjusted for factors like seasonality. Similar to our previous study of search ads across all devices, we found that an average of 88% of clicks generated by mobile ads were incremental. <br /> <br /> Results were consistently high across all verticals: 97% of mobile ads clicks are incremental for classified and local advertisers, 86% for retail advertisers, and 90% for technology brands, just to name a few.  Today consumers use mobile search to connect with businesses across a wide variety of industries and trust both organic and paid results to help accomplish their goals. The infographic below shows the percentages across all 12 verticals.<br /> <br /> <div style="text-align: center;"> <img src="https://lh5.googleusercontent.com/RTbkccOAE-oQlMDBpcxn99iIbAn4LyNMxUKv0u_R_8eGB9A1DI9_XMZGW4fOsEOTn2TRs4nMwTX4b-TMvQrO6IDDK5SpYT0VJkcRsd8SwP9tQapxHQMmQfzL" /></div> <div style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMAFFLiF6ST2UyI5zHDjnDmxv96Q0X66Ef9WpQQQ956oECto9-wol4x0OBMYtDOqen8Ue9YM1kHHsQahTinKA7UJSBV4foEMMOcB0_5gkR-Vdc1A0FZHtKHrYsOHZE3bYYscC1kQ/s1600/Screen+Shot+2013-07-12+at+3.45.08+PM.png" target="_blank"><i><span style="font-size: x-small;">Click here to enlarge</span></i></a></div> <div style="text-align: center;"> <br /></div> Mobile ads can help consumers connect with all types of businesses. This study continues to show the importance of advertising on mobile whether you are a restaurant owner, a sporting goods retailer or automobile brand.  People are searching all the time, across devices.  Therefore, it’s more important than ever before to make sure that your message is where people are looking. <a href="//www.google.com/adwords/enhancedcampaigns/" target="_blank">AdWords enhanced campaigns</a> makes this easy for advertisers.  By upgrading to enhanced campaigns, advertisers can effectively reach consumers using mobile devices based on contextual signals like their location and time of day. <br /> <br /> <i>Posted by Andy Miller, Head of Global Mobile Search Solutions</i><br /> <i><br /></i></div> <sup>1</sup><a href="http://www.thinkwithgoogle.com/mobileplanet/en/" target="_blank">Our Mobile Planet 2013</a></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2013/07/new-research-shows-that-88-of-ad-clicks.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:New research shows that 88% of ad clicks from mobile search are incremental to organic clicks&url=https://adwords.googleblog.com/2013/07/new-research-shows-that-88-of-ad-clicks.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2013/07/new-research-shows-that-88-of-ad-clicks.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2013/07/new-research-shows-that-88-of-ad-clicks.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/enhanced%20campaigns' rel='tag'> enhanced campaigns </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Mobile' rel='tag'> Mobile </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Multi-Screen' rel='tag'> Multi-Screen </a> , <a class='label' href='https://adwords.googleblog.com/search/label/research' rel='tag'> research </a> </span> </div> </div> </div> <div class='post' data-id='716088851427936348' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2013/07/introducing-google-databoard-new-way-to.html' itemprop='url' title='Introducing the Google Databoard: A new way to explore research'> Introducing the Google Databoard: A new way to explore research </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, July 09, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> It’s important for businesses to stay up to date about the most recent research and insights related to their industry. Unfortunately -- with so many new studies and with data being updated so often -- it can difficult to keep up. To make life a bit easier, we created the <a href="//www.google.com/think/tools/databoard.html" target="_blank">Databoard for Research Insights</a>, which allows people to explore and interact with some of Google’s recent research in a unique and immersive way.<br /> <div style="text-align: center;"> <br /></div> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/NkoCRckNZhI" width="560"></iframe> </div> <div style="text-align: center;"> <br /></div> The Databoard is our response to three big challenges facing the vast majority of research released today.<br /> <ol style="text-align: left;"> <li><b>Ease of consumption</b>: The databoard introduces a new way of sharing data, with all of the information presented in a simple and beautiful way. Users can explore an entire study or jump straight to the topics or datapoints that they care about. The Databoard is also optimized for all devices so you can comfortably explore the research on your computer, tablet, or smartphone.</li> <li><b>Shareability</b>: Most people, when they find a compelling piece of data, want to share it! Whether its with a colleague, client, or a community on a blog or social network, compelling insights and data are meant to be shared. The databoard is designed for shareability, allowing users to share individual charts and insights or collections of data with anyone through email or social networks.</li> <li><b>A cohesive story</b>: Most research studies set out to answer a specific question, like how people use their smartphones in store, or how a specific type of consumer shops. This means that businesses need to look across multiple pieces of research to craft a comprehensive business or marketing strategy. To address this need, the Databoard allows users to curate a customized infographic out of the charts or data points you find important across multiple Google research studies. Creating an infographic is quick and easy, and you can share the finished product with your friends or colleagues.</li> </ol> The databoard is currently home to four research studies including <i><a href="http://googlemobileads.blogspot.com/2012/08/navigating-new-multi-screen-world.html" target="_blank">The New Multi-screen World</a>, <a href="http://googlemobileads.blogspot.com/2013/05/understanding-smartphone-use-in-stores.html" target="_blank">Mobile In-store shopper research</a>, <a href="http://googlemobileads.blogspot.com/2013/03/mobiles-immediacy-effect-half-of-mobile.html" target="_blank">Mobile search moments</a></i>, and more. New studies will be added frequently so be sure to check back often. To get started exploring the Databoard and creating your own infographic visit <a href="//google.com/think/databoard">google.com/think/databoard</a>.<br /> <br /> <i>Posted by Adam Grunewald, Mobile Marketing Manager</i><br /> <div> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> It’s important for businesses to stay up to date about the most recent research and insights related to their industry. Unfortunately -- with so many new studies and with data being updated so often -- it can difficult to keep up. To make life a bit easier, we created the <a href="//www.google.com/think/tools/databoard.html" target="_blank">Databoard for Research Insights</a>, which allows people to explore and interact with some of Google’s recent research in a unique and immersive way.<br /> <div style="text-align: center;"> <br /></div> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/NkoCRckNZhI" width="560"></iframe> </div> <div style="text-align: center;"> <br /></div> The Databoard is our response to three big challenges facing the vast majority of research released today.<br /> <ol style="text-align: left;"> <li><b>Ease of consumption</b>: The databoard introduces a new way of sharing data, with all of the information presented in a simple and beautiful way. Users can explore an entire study or jump straight to the topics or datapoints that they care about. The Databoard is also optimized for all devices so you can comfortably explore the research on your computer, tablet, or smartphone.</li> <li><b>Shareability</b>: Most people, when they find a compelling piece of data, want to share it! Whether its with a colleague, client, or a community on a blog or social network, compelling insights and data are meant to be shared. The databoard is designed for shareability, allowing users to share individual charts and insights or collections of data with anyone through email or social networks.</li> <li><b>A cohesive story</b>: Most research studies set out to answer a specific question, like how people use their smartphones in store, or how a specific type of consumer shops. This means that businesses need to look across multiple pieces of research to craft a comprehensive business or marketing strategy. To address this need, the Databoard allows users to curate a customized infographic out of the charts or data points you find important across multiple Google research studies. Creating an infographic is quick and easy, and you can share the finished product with your friends or colleagues.</li> </ol> The databoard is currently home to four research studies including <i><a href="http://googlemobileads.blogspot.com/2012/08/navigating-new-multi-screen-world.html" target="_blank">The New Multi-screen World</a>, <a href="http://googlemobileads.blogspot.com/2013/05/understanding-smartphone-use-in-stores.html" target="_blank">Mobile In-store shopper research</a>, <a href="http://googlemobileads.blogspot.com/2013/03/mobiles-immediacy-effect-half-of-mobile.html" target="_blank">Mobile search moments</a></i>, and more. New studies will be added frequently so be sure to check back often. To get started exploring the Databoard and creating your own infographic visit <a href="//google.com/think/databoard">google.com/think/databoard</a>.<br /> <br /> <i>Posted by Adam Grunewald, Mobile Marketing Manager</i><br /> <div> <br /></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2013/07/introducing-google-databoard-new-way-to.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Introducing the Google Databoard: A new way to explore research&url=https://adwords.googleblog.com/2013/07/introducing-google-databoard-new-way-to.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2013/07/introducing-google-databoard-new-way-to.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2013/07/introducing-google-databoard-new-way-to.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Mobile' rel='tag'> Mobile </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Multi-Screen' rel='tag'> Multi-Screen </a> , <a class='label' href='https://adwords.googleblog.com/search/label/research' rel='tag'> research </a> </span> </div> </div> </div> <div class='post' data-id='6401295996774247234' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2013/06/quantifying-movie-magic-with-google.html' itemprop='url' title='Quantifying Movie Magic with Google Search'> Quantifying Movie Magic with Google Search </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, June 06, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> It’s a typical Friday night quandary—you want to see a movie, but the question is, what movie should you watch? The decision to see a specific film actually involves quite a bit of research, and as moviegoers are increasingly turning to search to learn more about various titles, we have been able to identify general search patterns that give us insight into awareness and intent levels. In ‘<a href="//www.google.com/think/research-studies/quantifying-movie-magic.html" target="_blank">Quantifying Movie Magic with Google Search</a>,’ we examine how Google search and paid ad click patterns can predict box office revenue, and what digital engagement can tell us about the moviegoer decision-making process.<br /> <br /> We took a look at 99 of the top box office hits in 2012, and drew these key findings about the way people search for movies:<br /> <ul style="text-align: left;"> <li><b>The decision to see a movie is a very highly-considered research process.</b> On average, moviegoers consult 13 sources before they make a decision.* And people are now searching more than before - while overall new movie releases were down last year, searches in the movie category on Google are up 56% from 2011 to 2012, signaling an increase in digital engagement and appetite for more information.</li> <li><b>Trailer-related search trends four weeks out from a movie release provide strong predictive power for opening weekend box office revenue.</b> Interestingly, while we see more search volume in weeks closer to the release week, the Google and YouTube search patterns four weeks out from the release have the strongest link to moviegoer intent. At four weeks out, trailer search volume on Google coupled with both the franchise status of the movie and seasonality can predict opening weekend box office revenue with <i>94% accuracy.</i></li> <li><b>Opening weekend prediction modeling shows high correlation between search volume / paid click volume and box office revenue.</b> In the seven day window prior to a film’s release date, if a film receives 250,000 search queries more than a similar film, the film with more queries is likely to perform up to $4.3M better during opening weekend. When looking at search ad click volume, if a film has 20,000 more paid clicks than a similar film, it is expected to bring in up to $7.5M more during opening weekend.</li> <li><b>Moviegoers search differently for big movie releases.</b> During slower box office weeks, we see more searches on generic terms (such as "new movies" or “movie tickets”), whereas during the week of a tentpole movie release we see more searches on movie titles (such as "The Hunger Games" or "Avengers"). For tentpole film releases, marketers have the ability to capture more interest by advertising on title-related search terms, whereas for non-tentpole releases it is important to advertise on more generic terms.</li> <li><b>48% of moviegoers decide what film to watch the day they purchase their ticket</b>, so it’s important to have a continued search presence through opening weekend and beyond.*</li> </ul> By understanding how and when moviegoers search for information, movie marketers have the opportunity to adjust their strategies to further engage, and more importantly, convince moviegoers to choose their film. To learn more, <a href="//www.google.com/think/research-studies/quantifying-movie-magic.html" target="_blank">download the full whitepaper</a> from Think with Google.<br /> <br /> <i>Posted by Andrea Chen, Principal Industry Analyst, Media and Entertainment</i><br /> <br /> *Source: Google Social Research Study, December 2012</div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> It’s a typical Friday night quandary—you want to see a movie, but the question is, what movie should you watch? The decision to see a specific film actually involves quite a bit of research, and as moviegoers are increasingly turning to search to learn more about various titles, we have been able to identify general search patterns that give us insight into awareness and intent levels. In ‘<a href="//www.google.com/think/research-studies/quantifying-movie-magic.html" target="_blank">Quantifying Movie Magic with Google Search</a>,’ we examine how Google search and paid ad click patterns can predict box office revenue, and what digital engagement can tell us about the moviegoer decision-making process.<br /> <br /> We took a look at 99 of the top box office hits in 2012, and drew these key findings about the way people search for movies:<br /> <ul style="text-align: left;"> <li><b>The decision to see a movie is a very highly-considered research process.</b> On average, moviegoers consult 13 sources before they make a decision.* And people are now searching more than before - while overall new movie releases were down last year, searches in the movie category on Google are up 56% from 2011 to 2012, signaling an increase in digital engagement and appetite for more information.</li> <li><b>Trailer-related search trends four weeks out from a movie release provide strong predictive power for opening weekend box office revenue.</b> Interestingly, while we see more search volume in weeks closer to the release week, the Google and YouTube search patterns four weeks out from the release have the strongest link to moviegoer intent. At four weeks out, trailer search volume on Google coupled with both the franchise status of the movie and seasonality can predict opening weekend box office revenue with <i>94% accuracy.</i></li> <li><b>Opening weekend prediction modeling shows high correlation between search volume / paid click volume and box office revenue.</b> In the seven day window prior to a film’s release date, if a film receives 250,000 search queries more than a similar film, the film with more queries is likely to perform up to $4.3M better during opening weekend. When looking at search ad click volume, if a film has 20,000 more paid clicks than a similar film, it is expected to bring in up to $7.5M more during opening weekend.</li> <li><b>Moviegoers search differently for big movie releases.</b> During slower box office weeks, we see more searches on generic terms (such as "new movies" or “movie tickets”), whereas during the week of a tentpole movie release we see more searches on movie titles (such as "The Hunger Games" or "Avengers"). For tentpole film releases, marketers have the ability to capture more interest by advertising on title-related search terms, whereas for non-tentpole releases it is important to advertise on more generic terms.</li> <li><b>48% of moviegoers decide what film to watch the day they purchase their ticket</b>, so it’s important to have a continued search presence through opening weekend and beyond.*</li> </ul> By understanding how and when moviegoers search for information, movie marketers have the opportunity to adjust their strategies to further engage, and more importantly, convince moviegoers to choose their film. To learn more, <a href="//www.google.com/think/research-studies/quantifying-movie-magic.html" target="_blank">download the full whitepaper</a> from Think with Google.<br /> <br /> <i>Posted by Andrea Chen, Principal Industry Analyst, Media and Entertainment</i><br /> <br /> *Source: Google Social Research Study, December 2012</div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2013/06/quantifying-movie-magic-with-google.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Quantifying Movie Magic with Google Search&url=https://adwords.googleblog.com/2013/06/quantifying-movie-magic-with-google.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2013/06/quantifying-movie-magic-with-google.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2013/06/quantifying-movie-magic-with-google.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/research' rel='tag'> research </a> </span> </div> </div> </div> <div class='post' data-id='7504971019221892501' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2013/03/mobiles-immediacy-effect-half-of-mobile.html' itemprop='url' title='Mobile’s immediacy effect: Half of mobile search conversions happen in one hour'> Mobile’s immediacy effect: Half of mobile search conversions happen in one hour </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, March 13, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <b id="internal-source-marker_0.8127374935429543" style="font-weight: normal;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">In this era of mobility, our smartphones are always with us, keeping us connected anytime and anywhere. With this constant connectivity, we’ve come to expect information (literally) right at our fingertips just a search away - whether it’s locating the nearest sushi restaurant or booking flights for your upcoming trip. In </span><span style="font-family: Arial; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">“Mobile Search Moments: </span><span style="background-color: white; color: #222222; font-family: Arial; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Understanding How Mobile Drives Conversions”</span><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">, we set out to understand when and why people turn to mobile search, the actions they take as a result, and how marketers can capitalize on every mobile search moment. We found that there’s an immediacy effect of mobile search, with more than half of the resulting conversions (going into a store, calling a business, or making a purchase) happening within just one hour. </span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Working with Nielsen, we also wanted to push the standard of mobile research. It’s traditionally been difficult to quantify mobile’s full impact on driving conversions, particularly since consumer surveys are often constrained to broad recall questions. Instead, we asked participants to log their mobile searches over two weeks in a diary smartphone app - logging more than 6,000 mobile searches in total. We followed up to ask them what actions resulted from those searches, helping us draw more precise, measurable connections between mobile searches and the conversions that they drive online and offline. </span></b><br /> <div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;"> <b id="internal-source-marker_0.8310373034328222" style="font-weight: normal;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> <span style="font-size: x-small;"><br class="kix-line-break" /></span></span><a href="http://services.google.com/fh/files/misc/mobile-search-infographic.pdf"><img height="480px;" src="https://lh4.googleusercontent.com/tYKFT6nZOEsC-rFt9tdqHiie25gggYfvhslPUv7k7qQ-eug5TBivS0_zli1gxkAuIwWysI6rSoE0bcqyFi0DXJ-5CnJYw8Y0xwd6gxAy-2YlFvK772ix5R_g" width="367px;" /></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b></div> <div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;"> <b id="internal-source-marker_0.8310373034328222" style="font-weight: normal;"><i style="background-color: white; font-family: Arial, Helvetica, sans-serif; line-height: 15.59375px;"><span style="font-size: x-small;">click to expand</span></i></b></div> <div> <b id="internal-source-marker_0.8310373034328222" style="font-weight: normal;"><br /></b></div> <div> <b id="internal-source-marker_0.8127374935429543" style="font-weight: normal;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Here are the highlights of the research: </span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> </span><br /><span style="font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Mobile search is both always-on and on-the-go</span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Mobile has traditionally been considered an out-and-about or on-the-go context, used on the bus or while in a store. While that’s certainly true, the research showed that mobile’s role is also much more than that. People turn to mobile devices throughout the day to find information because of its speed and convenience, with 77% of mobile searches happening at home or at work. What does this mean for marketers? Mobile is always-on for consumers, so marketers should make sure their mobile search strategies are reaching people in these different customer contexts. </span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Mobile searchers take a variety of actions... and they act quickly</span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">We also found that three of four mobile searches trigger additional actions. These range from open-ended actions like additional research (36%) or a website visit (25%), to more concrete conversions like a store visit (17%), a purchase (17%), or a phone call (7%). On average, each mobile search triggers nearly two actions, so in order to understand the full value of mobile, marketers must evaluate the different ways that their customers convert, both online and offline, and measure accordingly.</span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Most interestingly, not only do mobile searchers take action - they act fast. In fact, 55% of conversions from mobile searches happen within one hour. We see this immediacy effect with mobile because not only are people potentially closer in physical proximity to a purchase, but they’re also closer to the crucial decision moments. Forty-five percent of mobile searches are conducted to help make a decision, and that number jumps to two-thirds when happening in a store. And when people use mobile search to help make a decision, they’re more likely to convert. So it’s important for marketers to be present during those searches, while also creating ads and experiences that are relevant to this immediacy. </span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Context is key to mobile searches</span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">The research also showed that the types of searches people conduct on mobile are strongly tied to their specific context, like location and time of day. For instance, shopping searches are twice as likely to be done in-store. Mobile searches made in stores are a key opportunity for marketers to reach someone who’s looking to take action. And since searchers are also 55% more likely to notice ads when they’re in a store, there’s a huge opportunity for marketers to capitalize on these mobile-led moments.</span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Mobility continues to change the way that we search, explore and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Check out all of our findings by downloading the full report </span><span style="color: #1155cc; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><a href="http://www.thinkwithgoogle.com/insights/library/studies/mobile-search-moments/" target="_blank">here</a></span><b id="internal-source-marker_0.8127374935429543" style="font-weight: normal;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">.</span></b><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">  </span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><i>Posted by: Ben Chung, Product Marketing Manager, Mobile Ads </i></span></b></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <b id="internal-source-marker_0.8127374935429543" style="font-weight: normal;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">In this era of mobility, our smartphones are always with us, keeping us connected anytime and anywhere. With this constant connectivity, we’ve come to expect information (literally) right at our fingertips just a search away - whether it’s locating the nearest sushi restaurant or booking flights for your upcoming trip. In </span><span style="font-family: Arial; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">“Mobile Search Moments: </span><span style="background-color: white; color: #222222; font-family: Arial; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Understanding How Mobile Drives Conversions”</span><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">, we set out to understand when and why people turn to mobile search, the actions they take as a result, and how marketers can capitalize on every mobile search moment. We found that there’s an immediacy effect of mobile search, with more than half of the resulting conversions (going into a store, calling a business, or making a purchase) happening within just one hour. </span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Working with Nielsen, we also wanted to push the standard of mobile research. It’s traditionally been difficult to quantify mobile’s full impact on driving conversions, particularly since consumer surveys are often constrained to broad recall questions. Instead, we asked participants to log their mobile searches over two weeks in a diary smartphone app - logging more than 6,000 mobile searches in total. We followed up to ask them what actions resulted from those searches, helping us draw more precise, measurable connections between mobile searches and the conversions that they drive online and offline. </span></b><br /> <div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;"> <b id="internal-source-marker_0.8310373034328222" style="font-weight: normal;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> <span style="font-size: x-small;"><br class="kix-line-break" /></span></span><a href="http://services.google.com/fh/files/misc/mobile-search-infographic.pdf"><img height="480px;" src="https://lh4.googleusercontent.com/tYKFT6nZOEsC-rFt9tdqHiie25gggYfvhslPUv7k7qQ-eug5TBivS0_zli1gxkAuIwWysI6rSoE0bcqyFi0DXJ-5CnJYw8Y0xwd6gxAy-2YlFvK772ix5R_g" width="367px;" /></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b></div> <div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;"> <b id="internal-source-marker_0.8310373034328222" style="font-weight: normal;"><i style="background-color: white; font-family: Arial, Helvetica, sans-serif; line-height: 15.59375px;"><span style="font-size: x-small;">click to expand</span></i></b></div> <div> <b id="internal-source-marker_0.8310373034328222" style="font-weight: normal;"><br /></b></div> <div> <b id="internal-source-marker_0.8127374935429543" style="font-weight: normal;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Here are the highlights of the research: </span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> </span><br /><span style="font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Mobile search is both always-on and on-the-go</span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Mobile has traditionally been considered an out-and-about or on-the-go context, used on the bus or while in a store. While that’s certainly true, the research showed that mobile’s role is also much more than that. People turn to mobile devices throughout the day to find information because of its speed and convenience, with 77% of mobile searches happening at home or at work. What does this mean for marketers? Mobile is always-on for consumers, so marketers should make sure their mobile search strategies are reaching people in these different customer contexts. </span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Mobile searchers take a variety of actions... and they act quickly</span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">We also found that three of four mobile searches trigger additional actions. These range from open-ended actions like additional research (36%) or a website visit (25%), to more concrete conversions like a store visit (17%), a purchase (17%), or a phone call (7%). On average, each mobile search triggers nearly two actions, so in order to understand the full value of mobile, marketers must evaluate the different ways that their customers convert, both online and offline, and measure accordingly.</span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Most interestingly, not only do mobile searchers take action - they act fast. In fact, 55% of conversions from mobile searches happen within one hour. We see this immediacy effect with mobile because not only are people potentially closer in physical proximity to a purchase, but they’re also closer to the crucial decision moments. Forty-five percent of mobile searches are conducted to help make a decision, and that number jumps to two-thirds when happening in a store. And when people use mobile search to help make a decision, they’re more likely to convert. So it’s important for marketers to be present during those searches, while also creating ads and experiences that are relevant to this immediacy. </span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Context is key to mobile searches</span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">The research also showed that the types of searches people conduct on mobile are strongly tied to their specific context, like location and time of day. For instance, shopping searches are twice as likely to be done in-store. Mobile searches made in stores are a key opportunity for marketers to reach someone who’s looking to take action. And since searchers are also 55% more likely to notice ads when they’re in a store, there’s a huge opportunity for marketers to capitalize on these mobile-led moments.</span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Mobility continues to change the way that we search, explore and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Check out all of our findings by downloading the full report </span><span style="color: #1155cc; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><a href="http://www.thinkwithgoogle.com/insights/library/studies/mobile-search-moments/" target="_blank">here</a></span><b id="internal-source-marker_0.8127374935429543" style="font-weight: normal;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">.</span></b><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">  </span><br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><i>Posted by: Ben Chung, Product Marketing Manager, Mobile Ads </i></span></b></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2013/03/mobiles-immediacy-effect-half-of-mobile.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Mobile’s immediacy effect: Half of mobile search conversions happen in one hour&url=https://adwords.googleblog.com/2013/03/mobiles-immediacy-effect-half-of-mobile.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2013/03/mobiles-immediacy-effect-half-of-mobile.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2013/03/mobiles-immediacy-effect-half-of-mobile.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Measurement' rel='tag'> Measurement </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Mobile' rel='tag'> Mobile </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Multi-Screen' rel='tag'> Multi-Screen </a> , <a class='label' href='https://adwords.googleblog.com/search/label/research' rel='tag'> research </a> </span> </div> </div> </div> <div class='post' data-id='8358503070457939499' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2012/05/younger-viewers-say-hello-to-online.html' itemprop='url' title='Younger viewers say hello to online video in 2012'> Younger viewers say hello to online video in 2012 </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, May 16, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <br /> As more consumers reach for their smartphones, tablets and laptops for news and entertainment, there’s a new segment of viewers that watch less than two hours of TV per day - the “light TV viewer.” Around 31% of adults 18 to 49 are light TV viewers. And this segment is growing - households that opted for broadband internet instead of cable TV grew 22.8 percent over the past year, according to the latest <a href="http://www.slideshare.net/nielsen/crossplatform-report-q3-2011">Cross Platform Report from Nielsen</a>.<br /> <br /> To understand how this trend will impact advertisers in 2012, we partnered with Nielsen to conduct six cross-media studies looking at viewership patterns and campaign effectiveness across TV, <a href="//www.google.com/ads/video/#subid=ww-ww-et-canal-gdn">YouTube</a> and the <a href="//www.google.com/ads/displaynetwork/#subid=ww-ww-et-canal-gdn">Google Display Network</a> (GDN). The conclusion? The light TV viewer is more efficiently reached with cross media campaigns on YouTube and the GDN than with TV alone.<br /> <br /> <b id="internal-source-marker_0.8853042048867792"><a href="//1.bp.blogspot.com/-UhBGrVweSVk/T7PPXzRf5BI/AAAAAAAAADY/bW07arNfDHU/s1600/viewerinfographic.jpg"><img height="421px;" src="https://lh5.googleusercontent.com/F1Ph_g8v41ZsJj0XdjNXr3vVZJpMOZ9jtnbnezdQdN14byDMZChoP-lCJGfEey7QQeUt21AxbNBfS3Ppdeod4LhItOrStdPax0_iZZKNInhpQkwSe7o" width="572px;" /></a></b> <br /> <br /> <b>The Light TV viewer</b><br /> Consumers in this group tend to be younger (49 years old and below), diverse, college-educated, high-income, social-networking, and influential consumers. Our research found that light TV viewers overall averaged only 39 minutes of TV a day. Since this audience watches significantly less TV than the general population, they can be difficult to reach with TV advertising alone. <br /> <br /> <b>Additional reach, lower cost</b><br /> On average, YouTube and GDN campaigns added 4 percentage points of incremental reach to light TV viewers - and it cost 92 percent less to achieve these results online than it would have on TV. The research also showed that TV failed to reach 63 percent of light TV viewers.<br /> <br /> By shifting budget from TV networks that primarily reach the “heavy TV viewer” audience to YouTube and the GDN, you could more efficiently reach light TV viewers. In our study, a projection done for Reebok found that advertiser could decrease impressions to heavy TV viewers by 40 percent and increase impressions delivered to light TV viewers by 76 percent, showing more ads to a valuable, hard-to-reach audience.<br /> <br /> <b>Increased frequency and recall</b><br /> Finally, our research showed that online campaigns added much-needed frequency to help increase brand recall for the light TV viewer. Combining YouTube and GDN drove a 27 percent increase in impressions, since even light TV viewers exposed to both TV and online ads saw more online ads than TV.<br /> <br /> Overall, the results suggest that adding YouTube and the GDN to your TV network campaigns improves effectiveness in several powerful ways, helping to:<br /> <ul> <li>Reach a valuable, complementary, younger audience</li> <li>Add much-needed frequency to light TV viewers</li> <li>Deliver media more evenly across light and heavy TV viewers, reducing waste</li> <li>Do all of this both efficiently and affordably</li> </ul> <br /> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/rD_WcGtA3C4" width="560"></iframe> <br /> <br /> To learn more about how to reach the lightest TV viewer, visit <a href="http://www.thinkwithgoogle.com/insights/uploads/469402.pdf">Think Insights</a> to view more findings from the full study.<br /> <br /> <i>Posted by Sheethal Shobowale, Advertising Research Manager</i><br /> <i><br /></i><br /> <i>*MediaMark</i><br /> <i>**Nielsen</i> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <br /> As more consumers reach for their smartphones, tablets and laptops for news and entertainment, there’s a new segment of viewers that watch less than two hours of TV per day - the “light TV viewer.” Around 31% of adults 18 to 49 are light TV viewers. And this segment is growing - households that opted for broadband internet instead of cable TV grew 22.8 percent over the past year, according to the latest <a href="http://www.slideshare.net/nielsen/crossplatform-report-q3-2011">Cross Platform Report from Nielsen</a>.<br /> <br /> To understand how this trend will impact advertisers in 2012, we partnered with Nielsen to conduct six cross-media studies looking at viewership patterns and campaign effectiveness across TV, <a href="//www.google.com/ads/video/#subid=ww-ww-et-canal-gdn">YouTube</a> and the <a href="//www.google.com/ads/displaynetwork/#subid=ww-ww-et-canal-gdn">Google Display Network</a> (GDN). The conclusion? The light TV viewer is more efficiently reached with cross media campaigns on YouTube and the GDN than with TV alone.<br /> <br /> <b id="internal-source-marker_0.8853042048867792"><a href="//1.bp.blogspot.com/-UhBGrVweSVk/T7PPXzRf5BI/AAAAAAAAADY/bW07arNfDHU/s1600/viewerinfographic.jpg"><img height="421px;" src="https://lh5.googleusercontent.com/F1Ph_g8v41ZsJj0XdjNXr3vVZJpMOZ9jtnbnezdQdN14byDMZChoP-lCJGfEey7QQeUt21AxbNBfS3Ppdeod4LhItOrStdPax0_iZZKNInhpQkwSe7o" width="572px;" /></a></b> <br /> <br /> <b>The Light TV viewer</b><br /> Consumers in this group tend to be younger (49 years old and below), diverse, college-educated, high-income, social-networking, and influential consumers. Our research found that light TV viewers overall averaged only 39 minutes of TV a day. Since this audience watches significantly less TV than the general population, they can be difficult to reach with TV advertising alone. <br /> <br /> <b>Additional reach, lower cost</b><br /> On average, YouTube and GDN campaigns added 4 percentage points of incremental reach to light TV viewers - and it cost 92 percent less to achieve these results online than it would have on TV. The research also showed that TV failed to reach 63 percent of light TV viewers.<br /> <br /> By shifting budget from TV networks that primarily reach the “heavy TV viewer” audience to YouTube and the GDN, you could more efficiently reach light TV viewers. In our study, a projection done for Reebok found that advertiser could decrease impressions to heavy TV viewers by 40 percent and increase impressions delivered to light TV viewers by 76 percent, showing more ads to a valuable, hard-to-reach audience.<br /> <br /> <b>Increased frequency and recall</b><br /> Finally, our research showed that online campaigns added much-needed frequency to help increase brand recall for the light TV viewer. Combining YouTube and GDN drove a 27 percent increase in impressions, since even light TV viewers exposed to both TV and online ads saw more online ads than TV.<br /> <br /> Overall, the results suggest that adding YouTube and the GDN to your TV network campaigns improves effectiveness in several powerful ways, helping to:<br /> <ul> <li>Reach a valuable, complementary, younger audience</li> <li>Add much-needed frequency to light TV viewers</li> <li>Deliver media more evenly across light and heavy TV viewers, reducing waste</li> <li>Do all of this both efficiently and affordably</li> </ul> <br /> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/rD_WcGtA3C4" width="560"></iframe> <br /> <br /> To learn more about how to reach the lightest TV viewer, visit <a href="http://www.thinkwithgoogle.com/insights/uploads/469402.pdf">Think Insights</a> to view more findings from the full study.<br /> <br /> <i>Posted by Sheethal Shobowale, Advertising Research Manager</i><br /> <i><br /></i><br /> <i>*MediaMark</i><br /> <i>**Nielsen</i> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2012/05/younger-viewers-say-hello-to-online.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Younger viewers say hello to online video in 2012&url=https://adwords.googleblog.com/2012/05/younger-viewers-say-hello-to-online.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2012/05/younger-viewers-say-hello-to-online.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2012/05/younger-viewers-say-hello-to-online.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/research' rel='tag'> research </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Think%20Insights' rel='tag'> Think Insights </a> </span> </div> </div> </div> <div class='post' data-id='1914619671227135717' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2012/04/better-results-still-early-adoption.html' itemprop='url' title='Better results, (still) early adoption: Marketing attribution in a complex digital landscape'> Better results, (still) early adoption: Marketing attribution in a complex digital landscape </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, April 03, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div class="post-body"><p><i>Originally <a href="http://analytics.blogspot.com/2012/04/better-results-still-early-adoption.html">posted</a> on the <a href="http://analytics.blogspot.com/">Google Analytics blog</a></i></p><p style="font-style: normal; ">Today, we’re sharing some research on marketing attribution that we conducted in partnership with <a href="http://econsultancy.com/us" target="_blank">Econsultancy</a>, a leading digital market research firm. The insights -- <a href="http://services.google.com/fh/files/misc/marketing_attribution_whitepaper.pdf" target="_blank">Marketing Attribution: Valuing the Customer Journey</a> -- provide a snapshot of how marketers and agencies are conducting attribution, the impact it has, and the barriers holding them back.<br /><br />If you’re not familiar with digital attribution, it’s about distributing credit to all of the elements of your digital marketing program, so you can gauge the impact of customer marketing interactions on your sales results and make more accurate investment decisions. Here are a few snippets from the report that we found interesting:<br /><br /><b>It’s still a new craft, but early results show positive impact</b><br />Although digital attribution is still relatively new -- 83% of practitioners we surveyed have been using it for less than 2 years -- it clearly has a positive impact on businesses that employ it. 72% agree that it leads to better budget allocations, 63% gained a better understanding of how digital channels work together, and 58% had clearer insights into their audience:<b> </b><br /></p><div style="font-style: normal; text-align: center; "><b>Attribution leads to improved ROI, better budgeting</b></div><br /><center style="font-style: normal; "> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc8RGev_YEAsphpHpYZRbdseWiwbz_13Te8THPgEhSNJQtXu97At83pYS2AJp-sOwjEfJs0i2fA4jqWdBqxXYLUcCyyJ5JdeGVXPaQO0xcFfhEJoPQWTwqLAzJrcfMhyphenhyphenvEiZrv/s1600/Screen+shot+2012-04-02+at+2.59.04+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc8RGev_YEAsphpHpYZRbdseWiwbz_13Te8THPgEhSNJQtXu97At83pYS2AJp-sOwjEfJs0i2fA4jqWdBqxXYLUcCyyJ5JdeGVXPaQO0xcFfhEJoPQWTwqLAzJrcfMhyphenhyphenvEiZrv/s400/Screen+shot+2012-04-02+at+2.59.04+PM.png" width="400" /></a></center><br /><b style="font-style: normal; ">Last click attribution dominates; agencies are leading the way in experimentation</b><br />Most digital marketers run multiple campaigns, each with different strategies and objectives. For instance, display campaigns that are designed to generate awareness will have a different impact on sales than paid search campaigns designed to bring in buyers. Yet most marketers today still use attribution models that do not account for these differences in strategy. Although only 14% of respondents consider “last click” attribution to be “very effective,” it remains common; most likely because marketers haven't yet found or mastered the right attribution tools. Digital marketing agencies have done more with sophisticated attribution methods and technologies:<br /><br /><center style="font-style: normal; "> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ2iZamygDyEeE7xP2-A3gcKxrPDps81V9LiebzjbtSiXUn8DpmvxrK38j93T2Q1czURAt0KMju3RgKOSm2brZf2RIzA1WCbGB3D7dt4l0g7ThIaHi899ORcKe4irN95vZLZWz/s1600/Screen+shot+2012-04-01+at+10.17.57+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ2iZamygDyEeE7xP2-A3gcKxrPDps81V9LiebzjbtSiXUn8DpmvxrK38j93T2Q1czURAt0KMju3RgKOSm2brZf2RIzA1WCbGB3D7dt4l0g7ThIaHi899ORcKe4irN95vZLZWz/s400/Screen+shot+2012-04-01+at+10.17.57+PM.png" width="400" /></a></center><br /><b style="font-style: normal; ">Robust attribution leads to confident digital decisions</b><br />For organizations that use attribution, it often leads to greater confidence in marketing choices: if you know the impact of your programs, it’s easier to budget for them. As one online retailer commented, “Attribution was the missing piece to our campaign analysis. Now we don’t run a campaign without learning something about how our marketing affects the buying cycle, and then testing to see whether it applies in the long run.”<br /><br /><b style="font-style: normal; ">Performing marketing attribution with Google</b><br />Here at Google we spend our time building intuitive tools to make measurement easier, so that you can really use your data to make smarter decisions. That’s why we provide several important tools for marketing attribution, including <a href="//www.google.com/ads/innovations/searchfunnels.html?utm_medium=blog&utm_source=gablog&utm_campaign=attribution&utm_content=launch" target="_blank" style="font-style: normal; ">Search Funnels</a> in AdWords and <a href="//www.google.com/analytics/features/multichannel-funnels.html?utm_medium=blog&utm_source=gablog&utm_campaign=attribution&utm_content=launch" target="_blank" style="font-style: normal; ">Multi-Channel Funnels</a> in Google Analytics. And check out our <a href="//www.google.com/analytics/features/attribution.html?utm_medium=blog&utm_source=gablog&utm_campaign=attribution&utm_content=launch" target="_blank" style="font-style: normal; ">Attribution Modeling</a> tool in Google Analytics Premium, which includes five standard attribution models plus a custom model builder, so you can create and customize attribution models in minutes, and see data instantly. Learn more in our <a href="http://services.google.com/fh/files/misc/attribution_playbook.pdf" target="_blank" style="font-style: normal; ">Attribution Playbook</a>.<br /><br /><b style="font-style: normal; ">Join us for an Attribution Hangout</b><br />If you’re available this <b style="font-style: normal; ">Friday, April 6, at 9:00am PDT</b>, please join Bill Kee, Product Manager for Attribution, and Justin Cutroni, Analytics Advocate, for a Google+ Hangout. Bill will talk about the research and give a demo of the Attribution tool in Google Analytics Premium, as well as discussing Multi-Channel Funnels and AdWords Search Funnels, two complementary features.<br /><br />To watch the Hangout on Air, tune into Justin’s <a href="https://plus.google.com/u/0/104725678129478369928/posts" target="_blank" style="font-style: normal; ">Google+ Page</a> on Friday. If you have a question that you would like us to discuss, please enter it in this <a href="https://docs.google.com/a/google.com/spreadsheet/viewform?formkey=dDdIR3EyRkZmbUFUUmZvdU11VDJudlE6MQ#gid=0" target="_blank" style="font-style: normal; ">this form</a> -- and we’ll invite five of you to join the Hangout live to ask your questions.<br /><br />We look forward to seeing you at the Hangout on Friday!<br /><br /><span class="byline-author" style="font-style: normal; ">Posted by </span>Sara Jablon Moked, Product Marketing Manager, Conversion and Attribution<br /></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div class="post-body"><p><i>Originally <a href="http://analytics.blogspot.com/2012/04/better-results-still-early-adoption.html">posted</a> on the <a href="http://analytics.blogspot.com/">Google Analytics blog</a></i></p><p style="font-style: normal; ">Today, we’re sharing some research on marketing attribution that we conducted in partnership with <a href="http://econsultancy.com/us" target="_blank">Econsultancy</a>, a leading digital market research firm. The insights -- <a href="http://services.google.com/fh/files/misc/marketing_attribution_whitepaper.pdf" target="_blank">Marketing Attribution: Valuing the Customer Journey</a> -- provide a snapshot of how marketers and agencies are conducting attribution, the impact it has, and the barriers holding them back.<br /><br />If you’re not familiar with digital attribution, it’s about distributing credit to all of the elements of your digital marketing program, so you can gauge the impact of customer marketing interactions on your sales results and make more accurate investment decisions. Here are a few snippets from the report that we found interesting:<br /><br /><b>It’s still a new craft, but early results show positive impact</b><br />Although digital attribution is still relatively new -- 83% of practitioners we surveyed have been using it for less than 2 years -- it clearly has a positive impact on businesses that employ it. 72% agree that it leads to better budget allocations, 63% gained a better understanding of how digital channels work together, and 58% had clearer insights into their audience:<b> </b><br /></p><div style="font-style: normal; text-align: center; "><b>Attribution leads to improved ROI, better budgeting</b></div><br /><center style="font-style: normal; "> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc8RGev_YEAsphpHpYZRbdseWiwbz_13Te8THPgEhSNJQtXu97At83pYS2AJp-sOwjEfJs0i2fA4jqWdBqxXYLUcCyyJ5JdeGVXPaQO0xcFfhEJoPQWTwqLAzJrcfMhyphenhyphenvEiZrv/s1600/Screen+shot+2012-04-02+at+2.59.04+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc8RGev_YEAsphpHpYZRbdseWiwbz_13Te8THPgEhSNJQtXu97At83pYS2AJp-sOwjEfJs0i2fA4jqWdBqxXYLUcCyyJ5JdeGVXPaQO0xcFfhEJoPQWTwqLAzJrcfMhyphenhyphenvEiZrv/s400/Screen+shot+2012-04-02+at+2.59.04+PM.png" width="400" /></a></center><br /><b style="font-style: normal; ">Last click attribution dominates; agencies are leading the way in experimentation</b><br />Most digital marketers run multiple campaigns, each with different strategies and objectives. For instance, display campaigns that are designed to generate awareness will have a different impact on sales than paid search campaigns designed to bring in buyers. Yet most marketers today still use attribution models that do not account for these differences in strategy. Although only 14% of respondents consider “last click” attribution to be “very effective,” it remains common; most likely because marketers haven't yet found or mastered the right attribution tools. Digital marketing agencies have done more with sophisticated attribution methods and technologies:<br /><br /><center style="font-style: normal; "> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ2iZamygDyEeE7xP2-A3gcKxrPDps81V9LiebzjbtSiXUn8DpmvxrK38j93T2Q1czURAt0KMju3RgKOSm2brZf2RIzA1WCbGB3D7dt4l0g7ThIaHi899ORcKe4irN95vZLZWz/s1600/Screen+shot+2012-04-01+at+10.17.57+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ2iZamygDyEeE7xP2-A3gcKxrPDps81V9LiebzjbtSiXUn8DpmvxrK38j93T2Q1czURAt0KMju3RgKOSm2brZf2RIzA1WCbGB3D7dt4l0g7ThIaHi899ORcKe4irN95vZLZWz/s400/Screen+shot+2012-04-01+at+10.17.57+PM.png" width="400" /></a></center><br /><b style="font-style: normal; ">Robust attribution leads to confident digital decisions</b><br />For organizations that use attribution, it often leads to greater confidence in marketing choices: if you know the impact of your programs, it’s easier to budget for them. As one online retailer commented, “Attribution was the missing piece to our campaign analysis. Now we don’t run a campaign without learning something about how our marketing affects the buying cycle, and then testing to see whether it applies in the long run.”<br /><br /><b style="font-style: normal; ">Performing marketing attribution with Google</b><br />Here at Google we spend our time building intuitive tools to make measurement easier, so that you can really use your data to make smarter decisions. That’s why we provide several important tools for marketing attribution, including <a href="//www.google.com/ads/innovations/searchfunnels.html?utm_medium=blog&utm_source=gablog&utm_campaign=attribution&utm_content=launch" target="_blank" style="font-style: normal; ">Search Funnels</a> in AdWords and <a href="//www.google.com/analytics/features/multichannel-funnels.html?utm_medium=blog&utm_source=gablog&utm_campaign=attribution&utm_content=launch" target="_blank" style="font-style: normal; ">Multi-Channel Funnels</a> in Google Analytics. And check out our <a href="//www.google.com/analytics/features/attribution.html?utm_medium=blog&utm_source=gablog&utm_campaign=attribution&utm_content=launch" target="_blank" style="font-style: normal; ">Attribution Modeling</a> tool in Google Analytics Premium, which includes five standard attribution models plus a custom model builder, so you can create and customize attribution models in minutes, and see data instantly. Learn more in our <a href="http://services.google.com/fh/files/misc/attribution_playbook.pdf" target="_blank" style="font-style: normal; ">Attribution Playbook</a>.<br /><br /><b style="font-style: normal; ">Join us for an Attribution Hangout</b><br />If you’re available this <b style="font-style: normal; ">Friday, April 6, at 9:00am PDT</b>, please join Bill Kee, Product Manager for Attribution, and Justin Cutroni, Analytics Advocate, for a Google+ Hangout. Bill will talk about the research and give a demo of the Attribution tool in Google Analytics Premium, as well as discussing Multi-Channel Funnels and AdWords Search Funnels, two complementary features.<br /><br />To watch the Hangout on Air, tune into Justin’s <a href="https://plus.google.com/u/0/104725678129478369928/posts" target="_blank" style="font-style: normal; ">Google+ Page</a> on Friday. If you have a question that you would like us to discuss, please enter it in this <a href="https://docs.google.com/a/google.com/spreadsheet/viewform?formkey=dDdIR3EyRkZmbUFUUmZvdU11VDJudlE6MQ#gid=0" target="_blank" style="font-style: normal; ">this form</a> -- and we’ll invite five of you to join the Hangout live to ask your questions.<br /><br />We look forward to seeing you at the Hangout on Friday!<br /><br /><span class="byline-author" style="font-style: normal; ">Posted by </span>Sara Jablon Moked, Product Marketing Manager, Conversion and Attribution<br /></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2012/04/better-results-still-early-adoption.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Better results, (still) early adoption: Marketing attribution in a complex digital landscape&url=https://adwords.googleblog.com/2012/04/better-results-still-early-adoption.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2012/04/better-results-still-early-adoption.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2012/04/better-results-still-early-adoption.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Analytics' rel='tag'> Google Analytics </a> , <a class='label' href='https://adwords.googleblog.com/search/label/research' rel='tag'> research </a> </span> </div> </div> </div> <div class='post' data-id='4039868473979495192' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2012/03/new-research-organic-search-results-and.html' itemprop='url' title='New research: Organic search results and their impact on search ads'> New research: Organic search results and their impact on search ads </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, March 27, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <b id="internal-source-marker_0.6222136546857655" style="font-weight: normal; text-align: -webkit-auto; "><span ><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">The Google Research team has a new study out today that examines how organic search results and ranking impact ad impressions and ad clicks. The team analyzed 390 Search Ads Pause studies and found, on average:</span></span></b><div><span ><span style="font-weight: normal; text-align: -webkit-auto; "><span ><span style="white-space: pre-wrap;"><br /></span><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap; "></span><ul style="font-weight: bold; margin-top: 0pt; margin-bottom: 0pt; "><li style="list-style-type: disc; vertical-align: baseline; "><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">81% of ad impressions and 66% of ad clicks occur in the absence of an associated organic result on the first page of search results. All ad clicks in these situations are incremental.</span></li><li style="list-style-type: disc; vertical-align: baseline; "><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">On average, for advertisers who appear in the top rank organic slot, 50% of ad clicks are incremental. This means that half of all ad clicks are not replaced by organic clicks when search ads are paused.</span></li><li style="list-style-type: disc; vertical-align: baseline; "><span style="background-color: rgb(255, 255, 255); font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">For advertisers whose organic search results are in the 2nd to 4th position, 81% of ad clicks are incremental. For advertisers appearing in organic position of 5 or lower, 96% of ad clicks are incremental.</span></li></ul><span style="background-color: rgb(255, 255, 255); font-weight: normal; vertical-align: baseline; white-space: pre-wrap; "></span><div><br /></div><span style="background-color: rgb(255, 255, 255); font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">The numbers reported here are averages. As always, we encourage advertisers to experiment with their own accounts to determine their individual incrementality rate. This rate should be factored into ROI calculations.</span><br /><span style="background-color: rgb(255, 255, 255); font-weight: normal; vertical-align: baseline; white-space: pre-wrap; "></span><br /></span></span><b id="internal-source-marker_0.6222136546857655" style="text-align: -webkit-auto; "><span style="font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">You can read more about it and see the infographic on the Google Research blog <a href="http://googleresearch.blogspot.com/2012/03/impact-of-organic-ranking-on-ad-click.html">here</a>.</span></b></span></div><div><span ><span style="font-weight: normal; text-align: -webkit-auto; "><span ><span style="white-space: pre-wrap;"><br /></span></span><span style="font-family: arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">Posted by Christina Park, Product Marketing Manager</span></span></span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <b id="internal-source-marker_0.6222136546857655" style="font-weight: normal; text-align: -webkit-auto; "><span ><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">The Google Research team has a new study out today that examines how organic search results and ranking impact ad impressions and ad clicks. The team analyzed 390 Search Ads Pause studies and found, on average:</span></span></b><div><span ><span style="font-weight: normal; text-align: -webkit-auto; "><span ><span style="white-space: pre-wrap;"><br /></span><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap; "></span><ul style="font-weight: bold; margin-top: 0pt; margin-bottom: 0pt; "><li style="list-style-type: disc; vertical-align: baseline; "><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">81% of ad impressions and 66% of ad clicks occur in the absence of an associated organic result on the first page of search results. All ad clicks in these situations are incremental.</span></li><li style="list-style-type: disc; vertical-align: baseline; "><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">On average, for advertisers who appear in the top rank organic slot, 50% of ad clicks are incremental. This means that half of all ad clicks are not replaced by organic clicks when search ads are paused.</span></li><li style="list-style-type: disc; vertical-align: baseline; "><span style="background-color: rgb(255, 255, 255); font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">For advertisers whose organic search results are in the 2nd to 4th position, 81% of ad clicks are incremental. For advertisers appearing in organic position of 5 or lower, 96% of ad clicks are incremental.</span></li></ul><span style="background-color: rgb(255, 255, 255); font-weight: normal; vertical-align: baseline; white-space: pre-wrap; "></span><div><br /></div><span style="background-color: rgb(255, 255, 255); font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">The numbers reported here are averages. As always, we encourage advertisers to experiment with their own accounts to determine their individual incrementality rate. This rate should be factored into ROI calculations.</span><br /><span style="background-color: rgb(255, 255, 255); font-weight: normal; vertical-align: baseline; white-space: pre-wrap; "></span><br /></span></span><b id="internal-source-marker_0.6222136546857655" style="text-align: -webkit-auto; "><span style="font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">You can read more about it and see the infographic on the Google Research blog <a href="http://googleresearch.blogspot.com/2012/03/impact-of-organic-ranking-on-ad-click.html">here</a>.</span></b></span></div><div><span ><span style="font-weight: normal; text-align: -webkit-auto; "><span ><span style="white-space: pre-wrap;"><br /></span></span><span style="font-family: arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">Posted by Christina Park, Product Marketing Manager</span></span></span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2012/03/new-research-organic-search-results-and.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:New research: Organic search results and their impact on search ads&url=https://adwords.googleblog.com/2012/03/new-research-organic-search-results-and.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2012/03/new-research-organic-search-results-and.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2012/03/new-research-organic-search-results-and.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/research' rel='tag'> research </a> </span> </div> </div> </div> <div class='post' data-id='2561141434142957110' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2011/11/think-insights-with-google-is-out-of.html' itemprop='url' title='Think Insights with Google is out of beta and packing a data punch'> Think Insights with Google is out of beta and packing a data punch </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, November 11, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div style="text-align: left;">Quick pop quiz:</div><div><br />1. Based on search history, in what month does consumer demand for pretzels peak?<br /><br />2. Search adds how much (in $) to the world’s GDP?<br /><br />3. In 2011, what percent of people dreamed and brainstormed about their next vacation?<br /><br />4. What percent of the daily queries on Google.com have never been seen before?<br /><br />These are just a few of the questions that can be answered on the new <a href="http://www.thinkwithgoogle.com/insights/#utm_medium=blog&utm_campaign=InsdieAdwords">Think Insights with Google</a>, our information and resource hub for marketers. The site is fresh out of beta and sports a playful new look, helpful tools, more studies, the latest trends and exciting videos. We invite you to visit the site, take a look around and see what’s new.<br /><br />If you only have a few minutes to spare, try playing with our new <a href="http://www.thinkwithgoogle.com/insights/tools/real-time-insights/#utm_medium=blog&utm_campaign=OGB">Real Time Insights Finder tool</a>. With just a few clicks you can spot emerging trends and gain valuable consumer insights, all in real time. For example, the most popular video in common among males 25-34 in Italy and the U.S. is the <a href="//www.youtube.com/trendsdashboard#mode=compare&loc1=ita&age1=25-34&highlight=common&gen1=male&gen0=male&age0=25-34&feed=views">Official Call of Duty: Modern Warfare 3 game trailer</a>.<br /><br /><img alt="" border="0" id="BLOGGER_PHOTO_ID_5673798148826278178" src="//1.bp.blogspot.com/-et3K9Hlw5Is/Tr1hWvQPKSI/AAAAAAAAAC0/uEJKUyd6aaI/s320/rolloverforOGB.jpg" style="color: rgb(0, 0, 238); text-decoration: underline; display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 320px; height: 275px; "></div><div>To stay informed on updates to the site, add our <a href="https://plus.google.com/101698568710409127237">Think with Google page on G+</a> to one of your circles or subscribe to our <a href="https://www.google.com/appserve/fb/forms/subscribethinkinsights/">newsletter</a>.<br /><br />Use Think Insights as a one-stop shop for consumer trends, marketing insights and industry research that is forward-thinking and rooted in data. We look forward to hearing your feedback and working to make your Think Insights experience as useful as possible.<br /><br /><span class="byline-author">Posted by Laura McClung, Ads Marketing</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div style="text-align: left;">Quick pop quiz:</div><div><br />1. Based on search history, in what month does consumer demand for pretzels peak?<br /><br />2. Search adds how much (in $) to the world’s GDP?<br /><br />3. In 2011, what percent of people dreamed and brainstormed about their next vacation?<br /><br />4. What percent of the daily queries on Google.com have never been seen before?<br /><br />These are just a few of the questions that can be answered on the new <a href="http://www.thinkwithgoogle.com/insights/#utm_medium=blog&utm_campaign=InsdieAdwords">Think Insights with Google</a>, our information and resource hub for marketers. The site is fresh out of beta and sports a playful new look, helpful tools, more studies, the latest trends and exciting videos. We invite you to visit the site, take a look around and see what’s new.<br /><br />If you only have a few minutes to spare, try playing with our new <a href="http://www.thinkwithgoogle.com/insights/tools/real-time-insights/#utm_medium=blog&utm_campaign=OGB">Real Time Insights Finder tool</a>. With just a few clicks you can spot emerging trends and gain valuable consumer insights, all in real time. For example, the most popular video in common among males 25-34 in Italy and the U.S. is the <a href="//www.youtube.com/trendsdashboard#mode=compare&loc1=ita&age1=25-34&highlight=common&gen1=male&gen0=male&age0=25-34&feed=views">Official Call of Duty: Modern Warfare 3 game trailer</a>.<br /><br /><img alt="" border="0" id="BLOGGER_PHOTO_ID_5673798148826278178" src="//1.bp.blogspot.com/-et3K9Hlw5Is/Tr1hWvQPKSI/AAAAAAAAAC0/uEJKUyd6aaI/s320/rolloverforOGB.jpg" style="color: rgb(0, 0, 238); text-decoration: underline; display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 320px; height: 275px; "></div><div>To stay informed on updates to the site, add our <a href="https://plus.google.com/101698568710409127237">Think with Google page on G+</a> to one of your circles or subscribe to our <a href="https://www.google.com/appserve/fb/forms/subscribethinkinsights/">newsletter</a>.<br /><br />Use Think Insights as a one-stop shop for consumer trends, marketing insights and industry research that is forward-thinking and rooted in data. We look forward to hearing your feedback and working to make your Think Insights experience as useful as possible.<br /><br /><span class="byline-author">Posted by Laura McClung, Ads Marketing</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2011/11/think-insights-with-google-is-out-of.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Think Insights with Google is out of beta and packing a data punch&url=https://adwords.googleblog.com/2011/11/think-insights-with-google-is-out-of.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2011/11/think-insights-with-google-is-out-of.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2011/11/think-insights-with-google-is-out-of.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/research' rel='tag'> research </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Think%20Insights' rel='tag'> Think Insights </a> </span> </div> </div> </div> <div class='post' data-id='354647438132585335' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2011/08/latest-display-benchmarks-now-available.html' itemprop='url' title='Latest Display benchmarks now available'> Latest Display benchmarks now available </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, August 16, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="Apple-style-span" ><span class="Apple-style-span" style="background-color: rgb(255, 255, 255); "><span class="Apple-style-span"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Evaluating the success of display campaigns can be an exercise in relativity. You gauge current campaigns against past performance or compare across multiple campaigns and advertisers within your roster of brands or clients.</span> <br /><span style="font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; background-color: transparent; "></span> <br /><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">But in seeking more comprehensive benchmarks that reflect trends going on in the display industry, you might find yourself falling short. Advertisers and agencies alike are looking for more data to answer the basic questions of "How do I know if my display ad campaigns are doing well?" and "Are there credible benchmarks can I use to compare the results on my current campaign?"</span> <br /><span style="font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; background-color: transparent; "></span> <br /><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">It’s no surprise then that our display benchmarks have met with much enthusiasm since we first </span><a href="http://doubleclickadvertisers.blogspot.com/2009/06/introducing-doubleclick-display.html" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">started publishing the data in 2009</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">. We’re pleased to introduce a dedicated space for display benchmarks data on the </span><a href="//www.google.com/adwords/watchthisspace/tools/" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Watch This Space website</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">. The first set of metrics you’ll see available are the latest display benchmarks, which cover a breadth of data: from CTR metrics to engagement metrics for rich media ads such as interaction and expansion rate, video complete rates and average interaction times -- all across a broad range of ad sizes, creative types and industry verticals. </span> <br /><span style="font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; background-color: transparent; "></span> <br /><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Some interesting observations from these latest benchmarks are below:</span><ul><li style="margin-left: 15px; list-style-type: disc; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; "><span style="background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Use of rich media ad formats have doubled.</span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> We saw a two-fold increase in the proportion of </span><a href="//www.google.com/adwords/watchthisspace/tools/click-through-rates/#graph-0" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">impressions</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> going to Rich Media ads. In 2010, simple flash ads accounted for 54% of all global formats served via the DoubleClick for Advertisers platform, down from 74% in 2009. Image ads, in comparison, experienced an uptick with 28% of formats served in 2010 up from 17% in 2009. That leaves rich media ad formats growing to 18% of all the impressions served in 2010 up from 9% globally in 2009.</span></li></ul><ul><li style="margin-left: 15px; list-style-type: disc; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; "><span style="background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Response and engagement rates have been holding steady since 2009. </span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">In the past two years, the o</span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">verall click-through rate has remained steady at around 0.09%.</span></li></ul></span></span><span class="Apple-style-span" style="background-color: rgb(255, 255, 255); "><img height="351px;" src="https://lh4.googleusercontent.com/iDpyXVCNzPYUiCRjV851tTvj7n4ncnJL00kugUbMhG83V-EeZATevTKrn_uEv2G9rfSTwDNgK9201Y2VfBrQeWDyiXmAjdMamj8VE6YPKCQjfeMCAbE" width="640px;" /></span><span class="Apple-style-span" style="background-color: rgb(255, 255, 255); "><span class="Apple-style-span"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> </span></span></span><span class="Apple-style-span" style="background-color: rgb(255, 255, 255); "><span class="Apple-style-span"><p dir="ltr" style="text-align: center; margin-top: 0pt; margin-bottom: 0pt; "> <br /></p><p dir="ltr" style="text-align: center; margin-top: 0pt; margin-bottom: 0pt; "><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; "><a href="https://lh6.googleusercontent.com/-K2LpEbWcWB4/Tkpz497oomI/AAAAAAAAAHY/CbCnnTSF7MA/CTR%252520IR%252520ER.jpg" target="_blank">(click for full-size image)</a></span></p><ul><li style="margin-left: 15px; list-style-type: disc; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; "><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Interaction rates trended slightly lower when comparing Q4 2010 to Q4 2009, but in general this measure of engagement has remained relatively steady over the course of 2010 after coming down from its peak in early 2009. (</span><span style="background-color: transparent; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Note: Due to a change in the DFA methodology for interaction rates back in April 2008, we only reflect benchmarking data for interaction rates from then onward.</span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">)</span></li></ul><ul><li style="margin-left: 15px; list-style-type: disc; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; "><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Expansion rates have fallen considerably since early 2009 but now we are seeing rates leveling off with a slight uptick towards the end of 2010.</span></li></ul><ul><li style="margin-left: 15px; list-style-type: disc; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; "><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Video completion rates on rich media ads have generally remained consistent except for a several month peak towards the later half of 2008.</span></li></ul></span></span><span class="Apple-style-span" style="background-color: rgb(255, 255, 255); "><img height="351px;" src="https://lh5.googleusercontent.com/TNfWLkrPCJ7i8e5MhlTY0AnXanUVr2jcFyAHarJvJwGVYd0DIUiw54TWK3pKEwBpAbSJj3wo7pkc0s_bt_eyxl3HxjUtoBk_AeCKaakqQMduyNqErE8" width="640px;" /></span><span class="Apple-style-span" style="background-color: rgb(255, 255, 255); "><span class="Apple-style-span"><p dir="ltr" style="text-align: center; margin-top: 0pt; margin-bottom: 0pt; "><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> </span></p><p dir="ltr" style="text-align: center; margin-top: 0pt; margin-bottom: 0pt; "><a href="https://lh3.googleusercontent.com/-d3OhUoCwkUY/Tkp0YKE4NkI/AAAAAAAAAHo/u7eGb2LvzOU/VC.jpg" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">(click for full-size image)</span></a></p><span style="font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; background-color: transparent; "></span><ul><li style="margin-left: 15px; list-style-type: disc; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; "><span style="background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Larger ad sizes tend to generate greater response</span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">. Size does matter apparently. As we have seen in years past, bigger ads perform better. We observed this with the latest set of metrics in which the half-page ad unit (300x600) which had the </span><a href="//www.google.com/adwords/watchthisspace/tools/click-through-rates/#graph-1" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">highest CTR</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">, interaction rate (for both </span><a href="//www.google.com/adwords/watchthisspace/tools/rich-media/#graph-7" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">in-page</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> and </span><a href="//www.google.com/adwords/watchthisspace/tools/rich-media/#graph-8" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">expandable</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> formats) and </span><a href="//www.google.com/adwords/watchthisspace/tools/rich-media/#graph-9" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">expansion rates</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> of all the available creative sizes we tracked for the benchmarks.</span></li></ul><ul><li style="margin-left: 15px; list-style-type: disc; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; "><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Although the U.S. had one of the lowest </span><a href="//www.google.com/adwords/watchthisspace/tools/rich-media/#graph-2" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">expansion rates</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">, this market showed the highest </span><a href="//www.google.com/adwords/watchthisspace/tools/rich-media/#graph-6" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">expansion time</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">. So Americans seem to expand ads less but when they do spend more time engaging with the ads themselves.</span></li></ul><ul><li style="margin-left: 15px; list-style-type: disc; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; "><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">In terms of industry verticals, auto advertisers performed the best in terms of </span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; "><a href="//www.google.com/adwords/watchthisspace/tools/click-through-rates/#graph-4">CTR</a></span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> (0.13% for flash ads) but conversely had the </span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; "><a href="//www.google.com/adwords/watchthisspace/tools/rich-media/#graph-10">lowest interaction</a></span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> (1.9%) and </span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; "><a href="//www.google.com/adwords/watchthisspace/tools/rich-media/#graph-10">expansion rates</a></span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> (0.2%). For interaction rate, telecom (9.4%) and B2B (9.2%) advertisers were the highest while B2B stood out in terms of expansion rate (7.5%) benchmarks.</span></li></ul><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">A couple of notes about this latest set of online advertising benchmarks. The data for these benchmarks are derived from a robust data set across </span><a href="//www.google.com/doubleclick/advertisers/dfa.html" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">DoubleClick for Advertisers</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">, based on rigorous methodology with input from the </span><a href="http://www.thearf.org/" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Advertising Research Foundation</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">. The charts cover global benchmark figures for the entirety of 2010 by ad format, ad size and industry vertical. The benchmarks are normalized across hundreds of advertisers, thousands of campaigns, and tens of billions of ad impressions.</span> <br /><span style="font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; background-color: transparent; "></span> <br /><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">For additional insights and access to the full set of available benchmarks, visit the benchmarks section on the </span><a href="//www.google.com/adwords/watchthisspace/tools" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Watch This Space</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> website. More in-depth benchmarks by i</span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">ndustry are available exclusively to DoubleClick clients so contact your account manager to discuss further.</span> <br /><span style="font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; background-color: transparent; "></span> <br /><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Posted by Pamela Eng, Product Marketing Manager</span></span></span></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span class="Apple-style-span" ><span class="Apple-style-span" style="background-color: rgb(255, 255, 255); "><span class="Apple-style-span"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Evaluating the success of display campaigns can be an exercise in relativity. You gauge current campaigns against past performance or compare across multiple campaigns and advertisers within your roster of brands or clients.</span> <br /><span style="font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; background-color: transparent; "></span> <br /><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">But in seeking more comprehensive benchmarks that reflect trends going on in the display industry, you might find yourself falling short. Advertisers and agencies alike are looking for more data to answer the basic questions of "How do I know if my display ad campaigns are doing well?" and "Are there credible benchmarks can I use to compare the results on my current campaign?"</span> <br /><span style="font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; background-color: transparent; "></span> <br /><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">It’s no surprise then that our display benchmarks have met with much enthusiasm since we first </span><a href="http://doubleclickadvertisers.blogspot.com/2009/06/introducing-doubleclick-display.html" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">started publishing the data in 2009</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">. We’re pleased to introduce a dedicated space for display benchmarks data on the </span><a href="//www.google.com/adwords/watchthisspace/tools/" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Watch This Space website</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">. The first set of metrics you’ll see available are the latest display benchmarks, which cover a breadth of data: from CTR metrics to engagement metrics for rich media ads such as interaction and expansion rate, video complete rates and average interaction times -- all across a broad range of ad sizes, creative types and industry verticals. </span> <br /><span style="font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; background-color: transparent; "></span> <br /><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Some interesting observations from these latest benchmarks are below:</span><ul><li style="margin-left: 15px; list-style-type: disc; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; "><span style="background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Use of rich media ad formats have doubled.</span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> We saw a two-fold increase in the proportion of </span><a href="//www.google.com/adwords/watchthisspace/tools/click-through-rates/#graph-0" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">impressions</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> going to Rich Media ads. In 2010, simple flash ads accounted for 54% of all global formats served via the DoubleClick for Advertisers platform, down from 74% in 2009. Image ads, in comparison, experienced an uptick with 28% of formats served in 2010 up from 17% in 2009. That leaves rich media ad formats growing to 18% of all the impressions served in 2010 up from 9% globally in 2009.</span></li></ul><ul><li style="margin-left: 15px; list-style-type: disc; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; "><span style="background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Response and engagement rates have been holding steady since 2009. </span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">In the past two years, the o</span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">verall click-through rate has remained steady at around 0.09%.</span></li></ul></span></span><span class="Apple-style-span" style="background-color: rgb(255, 255, 255); "><img height="351px;" src="https://lh4.googleusercontent.com/iDpyXVCNzPYUiCRjV851tTvj7n4ncnJL00kugUbMhG83V-EeZATevTKrn_uEv2G9rfSTwDNgK9201Y2VfBrQeWDyiXmAjdMamj8VE6YPKCQjfeMCAbE" width="640px;" /></span><span class="Apple-style-span" style="background-color: rgb(255, 255, 255); "><span class="Apple-style-span"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> </span></span></span><span class="Apple-style-span" style="background-color: rgb(255, 255, 255); "><span class="Apple-style-span"><p dir="ltr" style="text-align: center; margin-top: 0pt; margin-bottom: 0pt; "> <br /></p><p dir="ltr" style="text-align: center; margin-top: 0pt; margin-bottom: 0pt; "><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; "><a href="https://lh6.googleusercontent.com/-K2LpEbWcWB4/Tkpz497oomI/AAAAAAAAAHY/CbCnnTSF7MA/CTR%252520IR%252520ER.jpg" target="_blank">(click for full-size image)</a></span></p><ul><li style="margin-left: 15px; list-style-type: disc; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; "><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Interaction rates trended slightly lower when comparing Q4 2010 to Q4 2009, but in general this measure of engagement has remained relatively steady over the course of 2010 after coming down from its peak in early 2009. (</span><span style="background-color: transparent; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Note: Due to a change in the DFA methodology for interaction rates back in April 2008, we only reflect benchmarking data for interaction rates from then onward.</span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">)</span></li></ul><ul><li style="margin-left: 15px; list-style-type: disc; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; "><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Expansion rates have fallen considerably since early 2009 but now we are seeing rates leveling off with a slight uptick towards the end of 2010.</span></li></ul><ul><li style="margin-left: 15px; list-style-type: disc; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; "><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Video completion rates on rich media ads have generally remained consistent except for a several month peak towards the later half of 2008.</span></li></ul></span></span><span class="Apple-style-span" style="background-color: rgb(255, 255, 255); "><img height="351px;" src="https://lh5.googleusercontent.com/TNfWLkrPCJ7i8e5MhlTY0AnXanUVr2jcFyAHarJvJwGVYd0DIUiw54TWK3pKEwBpAbSJj3wo7pkc0s_bt_eyxl3HxjUtoBk_AeCKaakqQMduyNqErE8" width="640px;" /></span><span class="Apple-style-span" style="background-color: rgb(255, 255, 255); "><span class="Apple-style-span"><p dir="ltr" style="text-align: center; margin-top: 0pt; margin-bottom: 0pt; "><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> </span></p><p dir="ltr" style="text-align: center; margin-top: 0pt; margin-bottom: 0pt; "><a href="https://lh3.googleusercontent.com/-d3OhUoCwkUY/Tkp0YKE4NkI/AAAAAAAAAHo/u7eGb2LvzOU/VC.jpg" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">(click for full-size image)</span></a></p><span style="font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; background-color: transparent; "></span><ul><li style="margin-left: 15px; list-style-type: disc; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; "><span style="background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Larger ad sizes tend to generate greater response</span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">. Size does matter apparently. As we have seen in years past, bigger ads perform better. We observed this with the latest set of metrics in which the half-page ad unit (300x600) which had the </span><a href="//www.google.com/adwords/watchthisspace/tools/click-through-rates/#graph-1" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">highest CTR</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">, interaction rate (for both </span><a href="//www.google.com/adwords/watchthisspace/tools/rich-media/#graph-7" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">in-page</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> and </span><a href="//www.google.com/adwords/watchthisspace/tools/rich-media/#graph-8" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">expandable</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> formats) and </span><a href="//www.google.com/adwords/watchthisspace/tools/rich-media/#graph-9" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">expansion rates</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> of all the available creative sizes we tracked for the benchmarks.</span></li></ul><ul><li style="margin-left: 15px; list-style-type: disc; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; "><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Although the U.S. had one of the lowest </span><a href="//www.google.com/adwords/watchthisspace/tools/rich-media/#graph-2" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">expansion rates</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">, this market showed the highest </span><a href="//www.google.com/adwords/watchthisspace/tools/rich-media/#graph-6" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">expansion time</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">. So Americans seem to expand ads less but when they do spend more time engaging with the ads themselves.</span></li></ul><ul><li style="margin-left: 15px; list-style-type: disc; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; "><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">In terms of industry verticals, auto advertisers performed the best in terms of </span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; "><a href="//www.google.com/adwords/watchthisspace/tools/click-through-rates/#graph-4">CTR</a></span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> (0.13% for flash ads) but conversely had the </span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; "><a href="//www.google.com/adwords/watchthisspace/tools/rich-media/#graph-10">lowest interaction</a></span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> (1.9%) and </span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; "><a href="//www.google.com/adwords/watchthisspace/tools/rich-media/#graph-10">expansion rates</a></span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> (0.2%). For interaction rate, telecom (9.4%) and B2B (9.2%) advertisers were the highest while B2B stood out in terms of expansion rate (7.5%) benchmarks.</span></li></ul><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">A couple of notes about this latest set of online advertising benchmarks. The data for these benchmarks are derived from a robust data set across </span><a href="//www.google.com/doubleclick/advertisers/dfa.html" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">DoubleClick for Advertisers</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">, based on rigorous methodology with input from the </span><a href="http://www.thearf.org/" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Advertising Research Foundation</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">. The charts cover global benchmark figures for the entirety of 2010 by ad format, ad size and industry vertical. The benchmarks are normalized across hundreds of advertisers, thousands of campaigns, and tens of billions of ad impressions.</span> <br /><span style="font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; background-color: transparent; "></span> <br /><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">For additional insights and access to the full set of available benchmarks, visit the benchmarks section on the </span><a href="//www.google.com/adwords/watchthisspace/tools" target="_blank"><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Watch This Space</span></a><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> website. More in-depth benchmarks by i</span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">ndustry are available exclusively to DoubleClick clients so contact your account manager to discuss further.</span> <br /><span style="font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; background-color: transparent; "></span> <br /><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Posted by Pamela Eng, Product Marketing Manager</span></span></span></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2011/08/latest-display-benchmarks-now-available.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Latest Display benchmarks now available&url=https://adwords.googleblog.com/2011/08/latest-display-benchmarks-now-available.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2011/08/latest-display-benchmarks-now-available.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2011/08/latest-display-benchmarks-now-available.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/DoubleClick%20for%20Advertisers' rel='tag'> DoubleClick for Advertisers </a> , <a class='label' href='https://adwords.googleblog.com/search/label/research' rel='tag'> research </a> </span> </div> </div> </div> <div class='post' data-id='6839097134982356079' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2011/08/studies-show-search-ads-drive-89.html' itemprop='url' title='Studies show search ads drive 89% incremental traffic'> Studies show search ads drive 89% incremental traffic </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, August 09, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="Apple-style-span" ><span class="Apple-style-span" style="background-color: rgb(255, 255, 255); "><span class="Apple-style-span"><div>Advertisers often wonder whether search ads cannibalize their organic traffic. If search ads were paused, would clicks on organic results increase and make up for the loss in paid traffic? Google statisticians recently ran over 400 studies on paused accounts to answer this question. <br /> <br />In what we call "Search Ads Pause Studies," our group of researchers observed organic click volume in the absence of search ads. Then they built a statistical model to predict click volume for given levels of ad spend. This model generates estimates for the incremental clicks attributable to search ads or, in other words, the percentage of paid clicks that are not made up for by organic clicks when search ads are paused. <br /> <br />On average, the incremental ad clicks (IAC) percentage across verticals is 89%. This means that a full 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused. This number was consistently high <span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">across verticals. You can find a video on the study <a href="//www.youtube.com/watch?v=hGVMdtRxZH4" target="_blank">here</a></span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">. The full study can be found on </span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; "><a href="http://research.google.com/" target="_blank">research.google.com</a></span><span style="background-color: transparent; white-space: pre-wrap; ">.</span></div><div><span style="background-color: transparent; white-space: pre-wrap; "> <br /></span></div></span></span><span class="Apple-style-span" style="white-space: pre-wrap; background-color: rgb(255, 255, 255); ">Posted by Lauren Barbato, <i>Inside AdWords</i> crew</span></span><div><span class="Apple-style-span" ><span class="Apple-style-span" style="white-space: pre-wrap; background-color: rgb(255, 255, 255); "> <br /></span></span></div><div><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: arial, sans-serif; background-color: rgb(255, 255, 255); "><i><span ><span style="line-height: 15px; background-color: rgb(255, 255, 255); ">Editor's note (Tuesday, August 9, 2011, 11:17 am): </span></span><span ><span style="color: rgb(51, 51, 51); background-color: rgb(255, 255, 255); ">The analysis is based on studies conducted on 446 advertiser accounts between October 2010 and March 2011.</span></span></i></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span class="Apple-style-span" ><span class="Apple-style-span" style="background-color: rgb(255, 255, 255); "><span class="Apple-style-span"><div>Advertisers often wonder whether search ads cannibalize their organic traffic. If search ads were paused, would clicks on organic results increase and make up for the loss in paid traffic? Google statisticians recently ran over 400 studies on paused accounts to answer this question. <br /> <br />In what we call "Search Ads Pause Studies," our group of researchers observed organic click volume in the absence of search ads. Then they built a statistical model to predict click volume for given levels of ad spend. This model generates estimates for the incremental clicks attributable to search ads or, in other words, the percentage of paid clicks that are not made up for by organic clicks when search ads are paused. <br /> <br />On average, the incremental ad clicks (IAC) percentage across verticals is 89%. This means that a full 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused. This number was consistently high <span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">across verticals. You can find a video on the study <a href="//www.youtube.com/watch?v=hGVMdtRxZH4" target="_blank">here</a></span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">. The full study can be found on </span><span style="background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; "><a href="http://research.google.com/" target="_blank">research.google.com</a></span><span style="background-color: transparent; white-space: pre-wrap; ">.</span></div><div><span style="background-color: transparent; white-space: pre-wrap; "> <br /></span></div></span></span><span class="Apple-style-span" style="white-space: pre-wrap; background-color: rgb(255, 255, 255); ">Posted by Lauren Barbato, <i>Inside AdWords</i> crew</span></span><div><span class="Apple-style-span" ><span class="Apple-style-span" style="white-space: pre-wrap; background-color: rgb(255, 255, 255); "> <br /></span></span></div><div><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: arial, sans-serif; background-color: rgb(255, 255, 255); "><i><span ><span style="line-height: 15px; background-color: rgb(255, 255, 255); ">Editor's note (Tuesday, August 9, 2011, 11:17 am): </span></span><span ><span style="color: rgb(51, 51, 51); background-color: rgb(255, 255, 255); ">The analysis is based on studies conducted on 446 advertiser accounts between October 2010 and March 2011.</span></span></i></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2011/08/studies-show-search-ads-drive-89.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Studies show search ads drive 89% incremental traffic&url=https://adwords.googleblog.com/2011/08/studies-show-search-ads-drive-89.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2011/08/studies-show-search-ads-drive-89.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2011/08/studies-show-search-ads-drive-89.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/research' rel='tag'> research </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Search%20Ads' rel='tag'> Search Ads </a> </span> </div> </div> </div> <div class='post' data-id='847934350705010568' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2011/05/because-data-beats-opinion-introducing.html' itemprop='url' title='Because Data Beats Opinion: Introducing Think Insights with Google'> Because Data Beats Opinion: Introducing Think Insights with Google </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, May 12, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="byline-author"><div><span class="byline-author"><div>It’s one of our company’s guiding principles that data beats opinion. And as such, we’ve put a lot of effort into asking some interesting questions—<i>How do new mothers use the Internet? When do people really start their holiday shopping? What trends typify today’s Hispanic web user?—</i>and answering them with concrete information.</div><div><br /></div><div><a href="//3.bp.blogspot.com/-GF8w7O-mSX0/TcwIMqn2mkI/AAAAAAAAAD0/FPwldVqYk9A/s1600/image00.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5605864649862322754" src="//3.bp.blogspot.com/-GF8w7O-mSX0/TcwIMqn2mkI/AAAAAAAAAD0/FPwldVqYk9A/s400/image00.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 107px;"></a></div><div style="text-align: center;"><a href="//3.bp.blogspot.com/-GF8w7O-mSX0/TcwIMqn2mkI/AAAAAAAAAD0/FPwldVqYk9A/s1600/image00.jpg">(click for full-size image)</a></div><div><br /></div><div>We’re now pleased to share this knowledge at <a href="//www.google.com/think/insights/#utm_medium=social&utm_campaign=post_on_adwords_google_blog+5/4&utm_source=adwords.blogspot.com">Think Insights with Google</a>, the website where we’ll be publishing our learnings and insights about digital marketing trends. From papers to case studies to videos, Think Insights' content represents the ongoing work we’re doing to better understand how web users are embracing new media platforms and how marketers are adapting to this changing terrain. We’ll be updating this site frequently, so if you'd like to keep up with our latest news, <a href="https://www.google.com/appserve/fb/forms/subscribethinkinsights/">sign up here</a> for your monthly Think Insights fix.</div></span></div><div><span class="byline-author"><br /></span></div>Posted by Lisa Shieh, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span class="byline-author"><div><span class="byline-author"><div>It’s one of our company’s guiding principles that data beats opinion. And as such, we’ve put a lot of effort into asking some interesting questions—<i>How do new mothers use the Internet? When do people really start their holiday shopping? What trends typify today’s Hispanic web user?—</i>and answering them with concrete information.</div><div><br /></div><div><a href="//3.bp.blogspot.com/-GF8w7O-mSX0/TcwIMqn2mkI/AAAAAAAAAD0/FPwldVqYk9A/s1600/image00.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5605864649862322754" src="//3.bp.blogspot.com/-GF8w7O-mSX0/TcwIMqn2mkI/AAAAAAAAAD0/FPwldVqYk9A/s400/image00.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 107px;"></a></div><div style="text-align: center;"><a href="//3.bp.blogspot.com/-GF8w7O-mSX0/TcwIMqn2mkI/AAAAAAAAAD0/FPwldVqYk9A/s1600/image00.jpg">(click for full-size image)</a></div><div><br /></div><div>We’re now pleased to share this knowledge at <a href="//www.google.com/think/insights/#utm_medium=social&utm_campaign=post_on_adwords_google_blog+5/4&utm_source=adwords.blogspot.com">Think Insights with Google</a>, the website where we’ll be publishing our learnings and insights about digital marketing trends. From papers to case studies to videos, Think Insights' content represents the ongoing work we’re doing to better understand how web users are embracing new media platforms and how marketers are adapting to this changing terrain. We’ll be updating this site frequently, so if you'd like to keep up with our latest news, <a href="https://www.google.com/appserve/fb/forms/subscribethinkinsights/">sign up here</a> for your monthly Think Insights fix.</div></span></div><div><span class="byline-author"><br /></span></div>Posted by Lisa Shieh, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2011/05/because-data-beats-opinion-introducing.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Because Data Beats Opinion: Introducing Think Insights with Google&url=https://adwords.googleblog.com/2011/05/because-data-beats-opinion-introducing.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2011/05/because-data-beats-opinion-introducing.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2011/05/because-data-beats-opinion-introducing.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/research' rel='tag'> research </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Think%20Insights' rel='tag'> Think Insights </a> </span> </div> </div> </div> <div class='post' data-id='6321440197172275419' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2011/04/smartphone-user-study-shows-mobile.html' itemprop='url' title='Smartphone User Study Shows Mobile Movement Under Way'> Smartphone User Study Shows Mobile Movement Under Way </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, April 26, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div class="post-body"> Cross posted from the <a href="http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html">Google Mobile Ads Blog</a>:<br /><p><i>71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.</i><br /><br /></p><div style="text-align: center;"><div style="text-align: left;">These are some of the key findings from “The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 US adult smartphone Internet users at the end of 2010. Join us in tomorrow’s <a href="//www.google.com/url?q=https://googleonline.webex.com/mw0306lc/mywebex/default.do?nomenu%3Dtrue%26siteurl%3Dgoogleonline%26service%3D6%26main_url%3Dhttps%253A%252F%252Fgoogleonline.webex.com%252Fec0605lc%252Feventcenter%252Fevent%252FeventAction.do%253FtheAction%253Ddetail%2526confViewID%253D773396021%2526siteurl%253Dgoogleonline%2526%2526%2526&sa=D&sntz=1&usg=AFQjCNE7_q758WelYqws1HbEiqCcF2tjFQ">webinar</a> where we’ll present the full research findings. In the meantime, enjoy this research highlights video and read on for a summary of our main section findings:</div></div><div style="text-align: center;"><br /></div><div style="text-align: center;"><iframe allowfullscreen="" src="//www.youtube.com/embed/CjUcq_E4I-s" title="YouTube video player" frameborder="0" height="360" width="500"></iframe><br /><br /><div style="text-align: left;"><b>General Smartphone Usage:</b> Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media.</div><div style="text-align: left;"></div><ul><li style="text-align: left;">81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone</li> <li style="text-align: left;">72% use their smartphones while consuming other media, with a third while watching TV</li> <li style="text-align: left;">93% of smartphone owners use their smartphones while at home </li><br /></ul><div style="text-align: left;"><b>Action-Oriented Searchers:</b> Mobile search is heavily used to find a wide variety of information and to navigate the mobile Internet. </div><div style="text-align: left;"></div><ul><li style="text-align: left;">Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites </li> <li style="text-align: left;">Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.)</li> <li style="text-align: left;">24% recommended a brand or product to others as a result of a smartphone search</li><br /></ul><div style="text-align: left;"><b>Local Information Seekers:</b> Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find. </div><div style="text-align: left;"></div><ul><li style="text-align: left;">95% of smartphone users have looked for local information</li> <li style="text-align: left;">88% of these users take action within a day, indicating these are immediate information needs</li> <li style="text-align: left;">77% have contacted a business, with 61% calling and 59% visiting the local business</li><br /></ul><div style="text-align: left;"><b>Purchase-driven Shoppers:</b> Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process. </div><div style="text-align: left;"></div><ul><li style="text-align: left;">79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer</li> <li style="text-align: left;">74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones</li> <li style="text-align: left;">70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store</li><br /></ul><div style="text-align: left;"><b>Reaching Mobile Consumers:</b> Cross-media exposure influences smartphone user behavior and a majority notice mobile ads which leads to taking action on it.</div><div style="text-align: left;"></div><ul><li style="text-align: left;">71% search on their phones because of an ad exposure, whether from traditional media (68%) to online ads (18%) to mobile ads (27%)</li> <li style="text-align: left;">82% notice mobile ads, especially mobile display ads and a third notice mobile search ads</li> <li style="text-align: left;">Half of those who see a mobile ad take action, with 35% visiting a website and 49% making a purchase</li> </ul><div><div style="text-align: left;"><b>Implications</b></div><div style="text-align: left;">The findings of the study have strong implications for businesses and mobile advertisers. Make sure you can be found via mobile search as consumers regularly use their phones to find and act on information. Incorporate location based products and services and make it easy for mobile customers to reach you because local information seeking is common among smartphone users. Develop a comprehensive cross-channel strategy as mobile shoppers use their phones in-store, online and via mobile website and apps to research and make purchase decisions. Last, implement an integrated marketing strategy with mobile advertising that takes advantage of the knowledge that people are using their smartphones while consuming other media and are influenced by it.<br /><br /></div><div style="text-align: left;"><b>Learn More</b></div><div style="text-align: left;"><i>To learn more about the study, please join us in a webinar tomorrow where we will present and discuss the research findings in-depth. <a href="//www.google.com/url?q=https://googleonline.webex.com/mw0306lc/mywebex/default.do?nomenu%3Dtrue%26siteurl%3Dgoogleonline%26service%3D6%26main_url%3Dhttps%253A%252F%252Fgoogleonline.webex.com%252Fec0605lc%252Feventcenter%252Fevent%252FeventAction.do%253FtheAction%253Ddetail%2526confViewID%253D773396021%2526siteurl%253Dgoogleonline%2526%2526%2526&sa=D&sntz=1&usg=AFQjCNE7_q758WelYqws1HbEiqCcF2tjFQ">Register</a> for “The Mobile Movement: Understanding Smartphone Users” webinar on Wednesday, April 27th at 11am PST/ 2pm EST. To receive the research report, please visit the <a href="//www.google.com/url?q=http://googlemobileads.blogspot.com/">Google Mobile Ads</a> blog after April 27th to download a complimentary copy of the study.<br /><br /></i></div></div><div style="text-align: left;">Posted by Dai Pham, Google Mobile Ads Marketing Team</div><br /></div></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div class="post-body"> Cross posted from the <a href="http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html">Google Mobile Ads Blog</a>:<br /><p><i>71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.</i><br /><br /></p><div style="text-align: center;"><div style="text-align: left;">These are some of the key findings from “The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 US adult smartphone Internet users at the end of 2010. Join us in tomorrow’s <a href="//www.google.com/url?q=https://googleonline.webex.com/mw0306lc/mywebex/default.do?nomenu%3Dtrue%26siteurl%3Dgoogleonline%26service%3D6%26main_url%3Dhttps%253A%252F%252Fgoogleonline.webex.com%252Fec0605lc%252Feventcenter%252Fevent%252FeventAction.do%253FtheAction%253Ddetail%2526confViewID%253D773396021%2526siteurl%253Dgoogleonline%2526%2526%2526&sa=D&sntz=1&usg=AFQjCNE7_q758WelYqws1HbEiqCcF2tjFQ">webinar</a> where we’ll present the full research findings. In the meantime, enjoy this research highlights video and read on for a summary of our main section findings:</div></div><div style="text-align: center;"><br /></div><div style="text-align: center;"><iframe allowfullscreen="" src="//www.youtube.com/embed/CjUcq_E4I-s" title="YouTube video player" frameborder="0" height="360" width="500"></iframe><br /><br /><div style="text-align: left;"><b>General Smartphone Usage:</b> Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media.</div><div style="text-align: left;"></div><ul><li style="text-align: left;">81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone</li> <li style="text-align: left;">72% use their smartphones while consuming other media, with a third while watching TV</li> <li style="text-align: left;">93% of smartphone owners use their smartphones while at home </li><br /></ul><div style="text-align: left;"><b>Action-Oriented Searchers:</b> Mobile search is heavily used to find a wide variety of information and to navigate the mobile Internet. </div><div style="text-align: left;"></div><ul><li style="text-align: left;">Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites </li> <li style="text-align: left;">Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.)</li> <li style="text-align: left;">24% recommended a brand or product to others as a result of a smartphone search</li><br /></ul><div style="text-align: left;"><b>Local Information Seekers:</b> Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find. </div><div style="text-align: left;"></div><ul><li style="text-align: left;">95% of smartphone users have looked for local information</li> <li style="text-align: left;">88% of these users take action within a day, indicating these are immediate information needs</li> <li style="text-align: left;">77% have contacted a business, with 61% calling and 59% visiting the local business</li><br /></ul><div style="text-align: left;"><b>Purchase-driven Shoppers:</b> Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process. </div><div style="text-align: left;"></div><ul><li style="text-align: left;">79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer</li> <li style="text-align: left;">74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones</li> <li style="text-align: left;">70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store</li><br /></ul><div style="text-align: left;"><b>Reaching Mobile Consumers:</b> Cross-media exposure influences smartphone user behavior and a majority notice mobile ads which leads to taking action on it.</div><div style="text-align: left;"></div><ul><li style="text-align: left;">71% search on their phones because of an ad exposure, whether from traditional media (68%) to online ads (18%) to mobile ads (27%)</li> <li style="text-align: left;">82% notice mobile ads, especially mobile display ads and a third notice mobile search ads</li> <li style="text-align: left;">Half of those who see a mobile ad take action, with 35% visiting a website and 49% making a purchase</li> </ul><div><div style="text-align: left;"><b>Implications</b></div><div style="text-align: left;">The findings of the study have strong implications for businesses and mobile advertisers. Make sure you can be found via mobile search as consumers regularly use their phones to find and act on information. Incorporate location based products and services and make it easy for mobile customers to reach you because local information seeking is common among smartphone users. Develop a comprehensive cross-channel strategy as mobile shoppers use their phones in-store, online and via mobile website and apps to research and make purchase decisions. Last, implement an integrated marketing strategy with mobile advertising that takes advantage of the knowledge that people are using their smartphones while consuming other media and are influenced by it.<br /><br /></div><div style="text-align: left;"><b>Learn More</b></div><div style="text-align: left;"><i>To learn more about the study, please join us in a webinar tomorrow where we will present and discuss the research findings in-depth. <a href="//www.google.com/url?q=https://googleonline.webex.com/mw0306lc/mywebex/default.do?nomenu%3Dtrue%26siteurl%3Dgoogleonline%26service%3D6%26main_url%3Dhttps%253A%252F%252Fgoogleonline.webex.com%252Fec0605lc%252Feventcenter%252Fevent%252FeventAction.do%253FtheAction%253Ddetail%2526confViewID%253D773396021%2526siteurl%253Dgoogleonline%2526%2526%2526&sa=D&sntz=1&usg=AFQjCNE7_q758WelYqws1HbEiqCcF2tjFQ">Register</a> for “The Mobile Movement: Understanding Smartphone Users” webinar on Wednesday, April 27th at 11am PST/ 2pm EST. To receive the research report, please visit the <a href="//www.google.com/url?q=http://googlemobileads.blogspot.com/">Google Mobile Ads</a> blog after April 27th to download a complimentary copy of the study.<br /><br /></i></div></div><div style="text-align: left;">Posted by Dai Pham, Google Mobile Ads Marketing Team</div><br /></div></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2011/04/smartphone-user-study-shows-mobile.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Smartphone User Study Shows Mobile Movement Under Way&url=https://adwords.googleblog.com/2011/04/smartphone-user-study-shows-mobile.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2011/04/smartphone-user-study-shows-mobile.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2011/04/smartphone-user-study-shows-mobile.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Mobile' rel='tag'> Mobile </a> , <a class='label' href='https://adwords.googleblog.com/search/label/research' rel='tag'> research </a> </span> </div> </div> </div> <div class='post' data-id='4869937293891365308' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2011/04/think-with-google-search-ads-affect.html' itemprop='url' title='Think with Google: Search Ads Affect Offline Sales Too'> Think with Google: Search Ads Affect Offline Sales Too </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, April 06, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Do online search campaigns lead to in-store sales? Controlled studies we call ‘Online-to-Store’ experiments prove time and again that they do! Check out this <a href="//www.youtube.com/v/Xpay_ckRpIU?hl=en&fs=1">video</a> for results from large advertisers that tested the effects of using keywords targeted to products and categories, generic keywords and online coupons. Highlights include in-store sales lift, return on ad spend (15:1 in some cases) and halo effects on overall sales. Understanding the effect of search ads on offline sales is a large part of accurately defining the full value of search campaigns, beyond direct conversion.<br /><br /><div style="text-align: center;"> <object height="344" width="425"><param name="movie" value="//www.youtube.com/v/Xpay_ckRpIU?hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/Xpay_ckRpIU?hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><br /></div><span class="byline-author">Posted by Dan Friedman, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Do online search campaigns lead to in-store sales? Controlled studies we call ‘Online-to-Store’ experiments prove time and again that they do! Check out this <a href="//www.youtube.com/v/Xpay_ckRpIU?hl=en&fs=1">video</a> for results from large advertisers that tested the effects of using keywords targeted to products and categories, generic keywords and online coupons. Highlights include in-store sales lift, return on ad spend (15:1 in some cases) and halo effects on overall sales. Understanding the effect of search ads on offline sales is a large part of accurately defining the full value of search campaigns, beyond direct conversion.<br /><br /><div style="text-align: center;"> <object height="344" width="425"><param name="movie" value="//www.youtube.com/v/Xpay_ckRpIU?hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/Xpay_ckRpIU?hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><br /></div><span class="byline-author">Posted by Dan Friedman, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' 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</li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Geo-targeting'> Geo-targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Go%20Mobile%20Series'> Go Mobile Series </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/GoMo'> GoMo </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google'> Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20AdWords%20Certification%20Program'> Google AdWords Certification Program </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Analytics'> Google Analytics </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network'> Google Display Network </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Maps'> Google Maps </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Merchant%20Center'> Google Merchant Center </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20My%20Business'> Google My Business </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/google%20play'> google play </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Shopping'> Google Shopping </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Trends'> Google Trends </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/google%2B'> google+ </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%2B%20Pages'> Google+ Pages </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/googlenew'> googlenew </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Hangout%20on%20Air'> Hangout on Air </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Help%20Desk%20Hangouts'> Help Desk Hangouts </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Help%20Forum'> Help Forum </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/holiday%20shopping'> holiday shopping </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Hotel%20Ads'> Hotel Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/html5'> html5 </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Impression%20Share'> Impression Share </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Insights'> Insights </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Interest%20Category%20Targeting'> Interest Category Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Invalid%20clicks'> Invalid clicks </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Keywords'> Keywords </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Landing%20Page%20Quality'> Landing Page Quality </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Learn%20with%20Google'> Learn with Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Learning%20resources'> Learning resources </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/local'> local </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Local%20Inventory%20Ads'> Local Inventory Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/location'> location </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Location%20Extensions'> Location Extensions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Location%20targeting'> Location targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/maps'> maps </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Measurement'> Measurement </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/measuremore'> measuremore </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Micro-Moments'> Micro-Moments </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Mobile'> Mobile </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/mobile%20sites'> mobile sites </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Multi-Screen'> Multi-Screen </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/My%20Business%20Story'> My Business Story </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/My%20Client%20Center'> My Client Center </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20Ad%20Formats'> New Ad Formats </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20features'> New features </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20Interface'> New Interface </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/offer%20extensions'> offer extensions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/offline%20results'> offline results </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/omni-channel%20retailers'> omni-channel retailers </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Opportunities%20tab'> Opportunities tab </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Optimization'> Optimization </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/pages%20for%20businesses'> pages for businesses </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Paused%20Ads'> Paused Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/placement%20exclusion%20lists'> placement exclusion lists </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Policy'> Policy </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Product%20Ads'> Product Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Product%20Listing%20Ads'> Product Listing Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/programmatic%20remarketing'> programmatic remarketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Promoted%20Places'> Promoted Places </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Promoted%20Videos'> Promoted Videos </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Quality%20Score'> Quality Score </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Related%20products'> Related products </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Remarketing'> Remarketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Remarketing%20Lists%20for%20Search%20Ads'> Remarketing Lists for Search Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Reporting'> Reporting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Reporting%20and%20Analytics'> Reporting and Analytics </a> </li> <li> <span dir='ltr'> research </span> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/RLSA'> RLSA </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Ads'> Search Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Engine%20Strategies%20conference'> Search Engine Strategies conference </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20for%20Brands'> Search for Brands </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Funnels'> Search Funnels </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Seasonal'> Seasonal </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Security'> Security </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Series'> Series </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/shared%20library'> shared library </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/sitelinks'> sitelinks </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Smart%20Phones'> Smart Phones </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/SMX%20East'> SMX East </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Social'> Social </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Step%20Inside%20Adwords'> Step Inside Adwords </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Success%20Stories'> Success Stories </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/System%20updates'> System updates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tablet'> Tablet </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Targeting'> Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Testing%20opportunities'> Testing opportunities </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20Insights'> Think Insights </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20Marketing'> Think Marketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20With%20Google'> Think With Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think2010'> Think2010 </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tips'> Tips </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tools'> Tools </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Top%20Contributors'> Top Contributors </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/top%20of%20page%20bid%20estimates'> top of page bid estimates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tracking'> Tracking </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/TrueView'> TrueView </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/TV%20Ads'> TV Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Updates'> Updates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/User%20Experience'> User Experience </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/ValueTrack'> ValueTrack </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Viewability'> Viewability </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Webinars'> Webinars </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Website%20Optimizer'> Website Optimizer </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/YouTube'> YouTube </a> </li> </ul> <div class='clear'></div> </div> </div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'> <div class='tab'> <i class='material-icons icon'>  </i> <h2> Archive </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content'> <div id='ArchiveList'> <div id='BlogArchive1_ArchiveList'> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2018/'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2017/'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul 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href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2009/'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2008/'> 2008 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2007/'> 2007 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' 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