CINXE.COM
AboutPoliticalAds.org | Transparency in Online Political Advertising Promotes Voter Trust
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML+RDFa 1.0//EN" "http://www.w3.org/MarkUp/DTD/xhtml-rdfa-1.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" version="XHTML+RDFa 1.0" dir="ltr" xmlns:fb="http://www.facebook.com/2008/fbml" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/terms/" xmlns:foaf="http://xmlns.com/foaf/0.1/" xmlns:og="http://ogp.me/ns#" xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#" xmlns:sioc="http://rdfs.org/sioc/ns#" xmlns:sioct="http://rdfs.org/sioc/types#" xmlns:skos="http://www.w3.org/2004/02/skos/core#" xmlns:xsd="http://www.w3.org/2001/XMLSchema#"> <head profile="http://www.w3.org/1999/xhtml/vocab"> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="Generator" content="Drupal 7 (http://drupal.org)" /> <link rel="canonical" href="/advertiser" /> <link rel="shortlink" href="/node/172" /> <link rel="shortcut icon" href="https://aboutpoliticalads.org/./DAA_style/POL/icon.png" type="image/png" /> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=3, minimum-scale=1, user-scalable=yes" /> <title>AboutPoliticalAds.org | Transparency in Online Political Advertising Promotes Voter Trust</title> <style type="text/css" media="all"> @import url("https://aboutpoliticalads.org/modules/system/system.base.css?sqklqm"); @import url("https://aboutpoliticalads.org/modules/system/system.menus.css?sqklqm"); @import url("https://aboutpoliticalads.org/modules/system/system.messages.css?sqklqm"); @import url("https://aboutpoliticalads.org/modules/system/system.theme.css?sqklqm"); </style> <style type="text/css" media="all"> @import url("https://aboutpoliticalads.org/profiles/openpublic/modules/contrib/comment_notify/comment_notify.css?sqklqm"); @import url("https://aboutpoliticalads.org/modules/comment/comment.css?sqklqm"); @import url("https://aboutpoliticalads.org/modules/field/theme/field.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/all/modules/contrib/logintoboggan/logintoboggan.css?sqklqm"); @import url("https://aboutpoliticalads.org/modules/node/node.css?sqklqm"); @import url("https://aboutpoliticalads.org/modules/search/search.css?sqklqm"); @import url("https://aboutpoliticalads.org/modules/user/user.css?sqklqm"); @import url("https://aboutpoliticalads.org/profiles/openpublic/modules/contrib/views/css/views.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/all/modules/contrib/ckeditor/css/ckeditor.css?sqklqm"); </style> <style type="text/css" media="all"> @import url("https://aboutpoliticalads.org/profiles/openpublic/modules/contrib/colorbox/styles/default/colorbox_style.css?sqklqm"); @import url("https://aboutpoliticalads.org/profiles/openpublic/modules/contrib/ctools/css/ctools.css?sqklqm"); @import url("https://aboutpoliticalads.org/profiles/openpublic/modules/custom/openpublic_splash/openpublic_splash.css?sqklqm"); @import url("https://aboutpoliticalads.org/profiles/openpublic/modules/contrib/panels/css/panels.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/all/modules/contrib/rate/rate.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/politic/files/css/follow.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/all/libraries/fontawesome/css/font-awesome.css?sqklqm"); </style> <link type="text/css" rel="stylesheet" href="https://fonts.googleapis.com/css?family=Montserrat:100,200,300,400,500,600,700,800,900" media="all" /> <link type="text/css" rel="stylesheet" href="https://use.typekit.net/jup2fxr.css" media="all" /> <style type="text/css" media="all"> @import url("https://aboutpoliticalads.org/sites/all/themes/omega/alpha/css/alpha-reset.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/all/themes/omega/alpha/css/alpha-mobile.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/all/themes/omega/alpha/css/alpha-alpha.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/all/themes/omega/omega/css/formalize.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/all/themes/omega/omega/css/omega-text.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/all/themes/omega/omega/css/omega-branding.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/all/themes/omega/omega/css/omega-menu.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/all/themes/omega/omega/css/omega-forms.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/all/themes/omega/omega/css/omega-visuals.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/politic/themes/polomega/css/global.css?sqklqm"); </style> <!--[if (lt IE 9)&(!IEMobile)]> <style type="text/css" media="all"> @import url("https://aboutpoliticalads.org/sites/politic/themes/polomega/css/polomega-alpha-default.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/politic/themes/polomega/css/polomega-alpha-default-normal.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/all/themes/omega/alpha/css/grid/alpha_default/normal/alpha-default-normal-12.css?sqklqm"); </style> <![endif]--> <!--[if gte IE 9]><!--> <style type="text/css" media="all and (min-width: 740px) and (min-device-width: 740px), (max-device-width: 800px) and (min-width: 740px) and (orientation:landscape)"> @import url("https://aboutpoliticalads.org/sites/politic/themes/polomega/css/polomega-alpha-default.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/politic/themes/polomega/css/polomega-alpha-default-narrow.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/all/themes/omega/alpha/css/grid/alpha_default/narrow/alpha-default-narrow-12.css?sqklqm"); </style> <!--<![endif]--> <!--[if gte IE 9]><!--> <style type="text/css" media="all and (min-width: 980px) and (min-device-width: 980px), all and (max-device-width: 1024px) and (min-width: 1024px) and (orientation:landscape)"> @import url("https://aboutpoliticalads.org/sites/politic/themes/polomega/css/polomega-alpha-default.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/politic/themes/polomega/css/polomega-alpha-default-normal.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/all/themes/omega/alpha/css/grid/alpha_default/normal/alpha-default-normal-12.css?sqklqm"); </style> <!--<![endif]--> <!--[if gte IE 9]><!--> <style type="text/css" media="all and (min-width: 1220px)"> @import url("https://aboutpoliticalads.org/sites/politic/themes/polomega/css/polomega-alpha-default.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/politic/themes/polomega/css/polomega-alpha-default-wide.css?sqklqm"); @import url("https://aboutpoliticalads.org/sites/all/themes/omega/alpha/css/grid/alpha_default/wide/alpha-default-wide-12.css?sqklqm"); </style> <!--<![endif]--> <script type="text/javascript" src="https://aboutpoliticalads.org/misc/jquery.js?v=1.4.4"></script> <script type="text/javascript" src="https://aboutpoliticalads.org/misc/jquery-extend-3.4.0.js?v=1.4.4"></script> <script type="text/javascript" src="https://aboutpoliticalads.org/misc/jquery-html-prefilter-3.5.0-backport.js?v=1.4.4"></script> <script type="text/javascript" src="https://aboutpoliticalads.org/misc/jquery.once.js?v=1.2"></script> <script type="text/javascript" src="https://aboutpoliticalads.org/misc/drupal.js?sqklqm"></script> <script type="text/javascript" src="https://aboutpoliticalads.org/profiles/openpublic/modules/contrib/comment_notify/comment_notify.js?sqklqm"></script> <script type="text/javascript" src="https://aboutpoliticalads.org/profiles/openpublic/libraries/colorbox/jquery.colorbox-min.js?sqklqm"></script> <script type="text/javascript" src="https://aboutpoliticalads.org/profiles/openpublic/modules/contrib/colorbox/js/colorbox.js?sqklqm"></script> <script type="text/javascript" src="https://aboutpoliticalads.org/profiles/openpublic/modules/contrib/colorbox/styles/default/colorbox_style.js?sqklqm"></script> <script type="text/javascript" src="https://aboutpoliticalads.org/profiles/openpublic/modules/contrib/colorbox/js/colorbox_load.js?sqklqm"></script> <script type="text/javascript" src="https://aboutpoliticalads.org/profiles/openpublic/modules/custom/openpublic_accessibility/openpublic_accessibility.js?sqklqm"></script> <script type="text/javascript" src="https://aboutpoliticalads.org/profiles/openpublic/modules/contrib/google_analytics/googleanalytics.js?sqklqm"></script> <script type="text/javascript"> <!--//--><![CDATA[//><!-- (function(i,s,o,g,r,a,m){i["GoogleAnalyticsObject"]=r;i[r]=i[r]||function(){(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)})(window,document,"script","https://www.google-analytics.com/analytics.js","ga");ga("create", "G-L88N2JWG5J", {"cookieDomain":"auto"});ga("set", "anonymizeIp", true);ga("send", "pageview"); //--><!]]> </script> <script type="text/javascript" src="https://aboutpoliticalads.org/sites/all/themes/omega/omega/js/jquery.formalize.js?sqklqm"></script> <script type="text/javascript" src="https://aboutpoliticalads.org/sites/all/themes/omega/omega/js/omega-mediaqueries.js?sqklqm"></script> <script type="text/javascript"> <!--//--><![CDATA[//><!-- jQuery.extend(Drupal.settings, {"basePath":"\/","pathPrefix":"","setHasJsCookie":0,"ajaxPageState":{"theme":"polomega","theme_token":"wxZVIx9prUvZGrrLGfRam7OAeoiYR3lnt8dDF1vT15E","js":{"profiles\/openpublic\/modules\/contrib\/addthis\/addthis.js":1,"misc\/jquery.js":1,"misc\/jquery-extend-3.4.0.js":1,"misc\/jquery-html-prefilter-3.5.0-backport.js":1,"misc\/jquery.once.js":1,"misc\/drupal.js":1,"profiles\/openpublic\/modules\/contrib\/comment_notify\/comment_notify.js":1,"profiles\/openpublic\/libraries\/colorbox\/jquery.colorbox-min.js":1,"profiles\/openpublic\/modules\/contrib\/colorbox\/js\/colorbox.js":1,"profiles\/openpublic\/modules\/contrib\/colorbox\/styles\/default\/colorbox_style.js":1,"profiles\/openpublic\/modules\/contrib\/colorbox\/js\/colorbox_load.js":1,"profiles\/openpublic\/modules\/custom\/openpublic_accessibility\/openpublic_accessibility.js":1,"profiles\/openpublic\/modules\/contrib\/google_analytics\/googleanalytics.js":1,"0":1,"sites\/all\/themes\/omega\/omega\/js\/jquery.formalize.js":1,"sites\/all\/themes\/omega\/omega\/js\/omega-mediaqueries.js":1},"css":{"modules\/system\/system.base.css":1,"modules\/system\/system.menus.css":1,"modules\/system\/system.messages.css":1,"modules\/system\/system.theme.css":1,"profiles\/openpublic\/modules\/contrib\/comment_notify\/comment_notify.css":1,"modules\/comment\/comment.css":1,"modules\/field\/theme\/field.css":1,"sites\/all\/modules\/contrib\/logintoboggan\/logintoboggan.css":1,"modules\/node\/node.css":1,"modules\/search\/search.css":1,"modules\/user\/user.css":1,"profiles\/openpublic\/modules\/contrib\/views\/css\/views.css":1,"sites\/all\/modules\/contrib\/ckeditor\/css\/ckeditor.css":1,"profiles\/openpublic\/modules\/contrib\/colorbox\/styles\/default\/colorbox_style.css":1,"profiles\/openpublic\/modules\/contrib\/ctools\/css\/ctools.css":1,"profiles\/openpublic\/modules\/custom\/openpublic_splash\/openpublic_splash.css":1,"profiles\/openpublic\/modules\/contrib\/panels\/css\/panels.css":1,"sites\/all\/modules\/contrib\/rate\/rate.css":1,"sites\/politic\/files\/css\/follow.css":1,"sites\/all\/libraries\/fontawesome\/css\/font-awesome.css":1,"https:\/\/fonts.googleapis.com\/css?family=Montserrat:100,200,300,400,500,600,700,800,900":1,"https:\/\/use.typekit.net\/jup2fxr.css":1,"sites\/all\/themes\/omega\/alpha\/css\/alpha-reset.css":1,"sites\/all\/themes\/omega\/alpha\/css\/alpha-mobile.css":1,"sites\/all\/themes\/omega\/alpha\/css\/alpha-alpha.css":1,"sites\/all\/themes\/omega\/omega\/css\/formalize.css":1,"sites\/all\/themes\/omega\/omega\/css\/omega-text.css":1,"sites\/all\/themes\/omega\/omega\/css\/omega-branding.css":1,"sites\/all\/themes\/omega\/omega\/css\/omega-menu.css":1,"sites\/all\/themes\/omega\/omega\/css\/omega-forms.css":1,"sites\/all\/themes\/omega\/omega\/css\/omega-visuals.css":1,"sites\/politic\/themes\/polomega\/css\/global.css":1,"ie::normal::sites\/politic\/themes\/polomega\/css\/polomega-alpha-default.css":1,"ie::normal::sites\/politic\/themes\/polomega\/css\/polomega-alpha-default-normal.css":1,"ie::normal::sites\/all\/themes\/omega\/alpha\/css\/grid\/alpha_default\/normal\/alpha-default-normal-12.css":1,"narrow::sites\/politic\/themes\/polomega\/css\/polomega-alpha-default.css":1,"narrow::sites\/politic\/themes\/polomega\/css\/polomega-alpha-default-narrow.css":1,"sites\/all\/themes\/omega\/alpha\/css\/grid\/alpha_default\/narrow\/alpha-default-narrow-12.css":1,"normal::sites\/politic\/themes\/polomega\/css\/polomega-alpha-default.css":1,"normal::sites\/politic\/themes\/polomega\/css\/polomega-alpha-default-normal.css":1,"sites\/all\/themes\/omega\/alpha\/css\/grid\/alpha_default\/normal\/alpha-default-normal-12.css":1,"wide::sites\/politic\/themes\/polomega\/css\/polomega-alpha-default.css":1,"wide::sites\/politic\/themes\/polomega\/css\/polomega-alpha-default-wide.css":1,"sites\/all\/themes\/omega\/alpha\/css\/grid\/alpha_default\/wide\/alpha-default-wide-12.css":1}},"colorbox":{"opacity":"0.85","current":"{current} of {total}","previous":"\u00ab Prev","next":"Next \u00bb","close":"Close","maxWidth":"98%","maxHeight":"98%","fixed":true,"mobiledetect":true,"mobiledevicewidth":"480px","file_public_path":"\/sites\/politic\/files","specificPagesDefaultValue":"admin*\nimagebrowser*\nimg_assist*\nimce*\nnode\/add\/*\nnode\/*\/edit\nprint\/*\nprintpdf\/*\nsystem\/ajax\nsystem\/ajax\/*"},"googleanalytics":{"trackOutbound":1,"trackMailto":1,"trackDownload":1,"trackDownloadExtensions":"7z|aac|arc|arj|asf|asx|avi|bin|csv|doc(x|m)?|dot(x|m)?|exe|flv|gif|gz|gzip|hqx|jar|jpe?g|js|mp(2|3|4|e?g)|mov(ie)?|msi|msp|pdf|phps|png|ppt(x|m)?|pot(x|m)?|pps(x|m)?|ppam|sld(x|m)?|thmx|qtm?|ra(m|r)?|sea|sit|tar|tgz|torrent|txt|wav|wma|wmv|wpd|xls(x|m|b)?|xlt(x|m)|xlam|xml|z|zip","trackColorbox":1},"omega":{"layouts":{"primary":"normal","order":["narrow","normal","wide"],"queries":{"narrow":"all and (min-width: 740px) and (min-device-width: 740px), (max-device-width: 800px) and (min-width: 740px) and (orientation:landscape)","normal":"all and (min-width: 980px) and (min-device-width: 980px), all and (max-device-width: 1024px) and (min-width: 1024px) and (orientation:landscape)","wide":"all and (min-width: 1220px)"}}},"password":{"strengthTitle":"Password compliance:"},"type":"setting"}); //--><!]]> </script> <!--[if lt IE 9]><script src="http://html5shiv.googlecode.com/svn/trunk/html5.js"></script><![endif]--> <!-- Google tag (gtag.js) --> <script async src="https://www.googletagmanager.com/gtag/js?id=G-L88N2JWG5J"> </script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-L88N2JWG5J'); </script> </head> <body class="html not-front not-logged-in page-node page-node- page-node-172 node-type-site-page i18n-en context-advertiser"> <div id="skip-link"> <a href="#main-content" class="element-invisible element-focusable">Skip to main content</a> </div> <div class="region region-page-top" id="region-page-top"> <div class="region-inner region-page-top-inner"> </div> </div> <div class="page clearfix" id="page"> <header id="section-header" class="section section-header"> <div id="zone-branding-wrapper" class="zone-wrapper zone-branding-wrapper clearfix"> <div id="zone-branding" class="zone zone-branding clearfix container-12"> <div class="grid-12 region region-branding" id="region-branding"> <div class="region-inner region-branding-inner"> </div> </div> </div> </div><div id="zone-menu-wrapper" class="zone-wrapper zone-menu-wrapper clearfix"> <div id="zone-menu" class="zone zone-menu clearfix container-12"> <div class="grid-12 region region-menu" id="region-menu"> <div class="region-inner region-menu-inner"> <div class="branding-data clearfix"> <div class="logo-img"> <a class="active" href="/advertiser" rel="home" title=""> <img id="logo" src="/./DAA_style/POL/PA_Logo_DAA.png" alt="logo"> </a> </div> </div> <div class="block block-boxes block-boxes-simple block-nav-block-mobile block-boxes-nav-block-mobile odd block-without-title" id="block-boxes-nav-block-mobile"> <div class="block-inner clearfix"> <div class="content clearfix"> <div id='boxes-box-nav_block_mobile' class='boxes-box'><div class="boxes-box-content"><style type="text/css">#menuBtn { font-size: 16px; padding: 5px 0px 5px 0px; background: #735192; color: #FFFFFF; text-shadow: none; } #menuBtn.toggled {background: #00AECD;} .show {display:block;} .fa-bars {padding: 0px 20px 0px 20px;} .freeze {overflow:hidden; position:fixed;} .highlight { border: 2px solid #735192; background: #FFFFFF; width: 90%; } /* NOTE: text editor sometimes removes <i> tag?? */ /* the following HTML line should be: */ /* <div><button id="menuBtn"><i class="fa fa-bars"></i></button></div> */ </style> <div><button id="menuBtn"><i class="fa fa-bars"></i></button></div> <script> // Get the button, and when the user clicks on it, execute myFunction document.getElementById("menuBtn").onclick = function() {toggleFunction()}; /* toggleFunction toggles between adding and removing the show class, which is used to hide and show the dropdown content */ function toggleFunction() { document.getElementById("nav-menu").classList.toggle("show"); document.getElementsByTagName("body")[0].classList.toggle("freeze"); document.getElementsByTagName("html")[0].classList.toggle("freeze"); document.getElementById("region-menu").classList.toggle("highlight"); var toggleButton = document.getElementById("menuBtn"); if ( toggleButton.className != 'toggled' ) { toggleButton.className = 'toggled'; } else { toggleButton.className = ''; } } </script></div></div> </div> </div> </div><div class="block block-boxes block-boxes-simple block-login-link block-boxes-login-link even block-without-title" id="block-boxes-login-link"> <div class="block-inner clearfix"> <div class="content clearfix"> <div id='boxes-box-login_link' class='boxes-box'><div class="boxes-box-content"><div class="learn-more"><a href="https://daa.fwdcompliance.com/">LOG IN</a></div> </div></div> </div> </div> </div><div class="block block-boxes block-boxes-simple block-get-started-link block-boxes-get-started-link odd block-without-title" id="block-boxes-get-started-link"> <div class="block-inner clearfix"> <div class="content clearfix"> <div id='boxes-box-get_started_link' class='boxes-box'><div class="boxes-box-content"><div class="learn-more"><a href="/license">GET STARTED</a></div> </div></div> </div> </div> </div> <nav id="nav-menu" class="navigation"> <h2 class="element-invisible">Secondary menu</h2><ul id="secondary-menu" class="links inline clearfix secondary-menu"><li class="menu-2271 first"><a href="/license" title="">Participate</a></li><li class="menu-2272"><a href="/resources" title="">Resources</a></li><li class="menu-2273"><a href="/press-releases" title="">News</a></li><li class="menu-2274 last"><a href="/advertisers/report-complaint" title="">Report a Complaint</a></li></ul> </nav> </div> </div> </div> </div><div id="zone-header-wrapper" class="zone-wrapper zone-header-wrapper clearfix"> <div id="zone-header" class="zone zone-header clearfix container-12"> </div> </div></header> <section id="section-content" class="section section-content"> <div id="zone-preface1-wrapper" class="zone-wrapper zone-preface1-wrapper clearfix"> <div id="zone-preface1" class="zone zone-preface1 clearfix container-12"> <div class="grid-12 region region-preface-first" id="region-preface-first"> <div class="region-inner region-preface-first-inner"> <div class="block block-boxes block-boxes-simple block-ad-transparency block-boxes-ad-transparency odd block-without-title" id="block-boxes-ad-transparency"> <div class="block-inner clearfix"> <div class="content clearfix"> <div id='boxes-box-ad_transparency' class='boxes-box'><div class="boxes-box-content"><div id="ad-trans-left"> <h1>Transparency in Online Political Advertising Promotes Voter Trust</h1> <p>The DAA鈥檚 Political Ads Program helps advertisers and their agency partners easily satisfy regulations, meet ethics obligations, and manage their election campaign ads.</p> </div> <div id="ad-trans-right"><img alt="icon" src="/DAA_style/POL/icon250.png" /></div> </div></div> </div> </div> </div> </div> </div> </div> </div><div id="zone-preface2-wrapper" class="zone-wrapper zone-preface2-wrapper clearfix"> <div id="zone-preface2" class="zone zone-preface2 clearfix container-12"> <div class="grid-12 region region-preface-second" id="region-preface-second"> <div class="region-inner region-preface-second-inner"> <div class="block block-boxes block-boxes-simple block-ad-icon block-boxes-ad-icon odd block-without-title" id="block-boxes-ad-icon"> <div class="block-inner clearfix"> <div class="content clearfix"> <div id='boxes-box-ad_icon' class='boxes-box'><div class="boxes-box-content"><div id="ad-icon-left"> <div id="ad-icon-left-top-left"> <h2>About the Political Ad Icon</h2> </div> <div id="ad-icon-left-top-right"><img alt="icon" src="/DAA_style/POL/Icon_Circle.png" /></div> <div id="ad-icon-left-top-clear"> </div> <p>The Political Ad icon serves as an immediate, simple, and intuitive tool for voters to get information about the political ads they鈥檙e seeing. It is a FREE option for all political advertisers to use.</p> <p>You鈥檝e seen the ubiquitous YourAdChoices icon for privacy information in online advertising. Now you can use a similar icon-based mechanism to deliver required disclosures for political ad transparency.</p> <p>By clicking on the purple icon, voters can discern which candidate or party is behind a particular ad and get access to public disclosures that give them information about the political advertiser such as, but not limited to:</p> <ul> <li>Name of advertiser and/or campaign,</li> <li>Contact phone number,</li> <li>Contact address,</li> <li>Campaign website, and</li> <li>other reliable contact information for the advertiser as well as any disclaimers required by state or federal law</li> </ul> <p>An added benefit is that the ad has more space for content and creativity without the clutter of disclosures on the initial display of the digital or mobile ad itself.</p> <p>By using the icon, you are self-certifying your adherence to <a href="/resources">DAA Principles and Guidelines</a> for political advertising transparency and accountability. More important, you are doing right by voters!</p> <div id="ad-icon-left-bottom"> <div id="ad-icon-left-bottom-left"> <div class="learn-more"><a href="/license">LICENSE POLITICAL ADS ICON</a></div> </div> <div id="ad-icon-left-bottom-right"> </div> <div id="ad-icon-left-bottom-clear"> </div> </div> </div> <div id="ad-icon-right"><img alt="example" src="/DAA_style/POL/Ad_Overlay_Graphic2.png" /></div> </div></div> </div> </div> </div> </div> </div> </div> </div><div id="zone-preface3-wrapper" class="zone-wrapper zone-preface3-wrapper clearfix"> <div id="zone-preface3" class="zone zone-preface3 clearfix container-12"> <div class="grid-12 region region-preface-third" id="region-preface-third"> <div class="region-inner region-preface-third-inner"> <div class="block block-boxes block-boxes-simple block-ad-program block-boxes-ad-program odd block-without-title" id="block-boxes-ad-program"> <div class="block-inner clearfix"> <div class="content clearfix"> <div id='boxes-box-ad_program' class='boxes-box'><div class="boxes-box-content"><div id="ad-program-left"> <h2>Participate in the Political Ads Platform</h2> <h5>The DAA Political Ads Program provides mechanisms to comply with various regulations and transparency programs for digital political advertising. Our goal is to help you easily satisfy regulations, meet ethics obligations, and provide transparency to voters.</h5> <h5>Candidates and agencies create a login, provide all the expected disclosures, and the system creates the code. This code then serves the Political Ad icon and ad marker that delivers customized overlay information that links to the appropriate disclosure landing pages. This works for any ad size ad unit and for mobile, desktop, or video political ads. The code works for both programmatic and direct sales.</h5> <h5>The tags you receive from the platform can be sent to your advertising agency, the publishers you鈥檙e working with, or to third-party advertising companies running campaigns on your behalf.</h5> <div class="learn-more"><a href="/license">GET STARTED TODAY</a></div> </div> <div id="ad-program-right"> <h2>PLATFORM CAPABILITIES</h2> <div class="ad-program-item"><img alt="Tags" src="/DAA_style/POL/Tags.png" /> <h5>Easily update disclosures on all ads using the same tags</h5> </div> <div class="ad-program-item-clear"> </div> <div class="ad-program-item"><img alt="Reporting" src="/DAA_style/POL/Reporting.png" /> <h5>Generate visual-based reports</h5> </div> <div class="ad-program-item-clear"> </div> <div class="ad-program-item"><img alt="Landing" src="/DAA_style/POL/Landing_Page.png" /> <h5>Design landing pages with expected disclosures</h5> </div> <div class="ad-program-item-clear"> </div> <div class="ad-program-item"><img alt="Survey" src="/DAA_style/POL/Custom_Survey.png" /> <h5>Create custom surveys</h5> </div> <div class="ad-program-item-clear"> </div> <div class="ad-program-item"><img alt="Registry" src="/DAA_style/POL/Registry.png" /> <h5>Access a political ads registry</h5> </div> <div class="ad-program-item-clear"> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> </div><div id="zone-content-wrapper" class="zone-wrapper zone-content-wrapper clearfix"> <div id="zone-content" class="zone zone-content clearfix container-12"> <div class="grid-12 region region-content" id="region-content"> <div class="region-inner region-content-inner"> <a id="main-content"></a> <h1 class="title" id="page-title">Transparency in Online Political Advertising Promotes Voter Trust</h1> <div class="block block-system block-main block-system-main odd block-without-title" id="block-system-main"> <div class="block-inner clearfix"> <div class="content clearfix"> <article about="/advertiser" typeof="sioc:Item foaf:Document" class="node node-site-page node-published node-not-promoted node-not-sticky author-admin odd clearfix" id="node-site-page-172"> <span property="dc:title" content="Transparency in Online Political Advertising Promotes Voter Trust" class="rdf-meta element-hidden"></span><span property="sioc:num_replies" content="0" datatype="xsd:integer" class="rdf-meta element-hidden"></span> <div class="content clearfix"> <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p> </p></div></div></div> </div> <div class="clearfix"> <nav class="links node-links clearfix"></nav> </div> </article> </div> </div> </div> </div> </div> </div> </div></section> <footer id="section-footer" class="section section-footer"> <div id="zone-footer-wrapper" class="zone-wrapper zone-footer-wrapper clearfix"> <div id="zone-footer" class="zone zone-footer clearfix container-12"> <div class="grid-12 region region-footer-first" id="region-footer-first"> <div class="region-inner region-footer-first-inner"> <div class="block block-boxes block-boxes-simple block-default-footer-advertiser block-boxes-default-footer-advertiser odd block-without-title" id="block-boxes-default-footer-advertiser"> <div class="block-inner clearfix"> <div class="content clearfix"> <div id='boxes-box-default_footer_advertiser' class='boxes-box'><div class="boxes-box-content"><h4><a href="/about">About the DAA</a> <a href="https://youradchoices.com" target="_blank">About YourAdChoices</a> <a href="/?language=en">Political Ads for Voters</a> <a href="/privacy-policy">Privacy Policy</a> <a href="/terms-of-use">Terms of Use</a> <a href="/contact">Contact</a></h4> <div class="copyright"><span>漏</span> 2025 Digital Advertising Alliance. All rights reserved.</div> </div></div> </div> </div> </div> </div> </div> </div> </div></footer> </div> <div class="region region-page-bottom" id="region-page-bottom"> <div class="region-inner region-page-bottom-inner"> <a href="#skip-link" class="element-invisible element-focusable">Back to Top</a> </div> </div><script type="text/javascript" src="https://aboutpoliticalads.org/profiles/openpublic/modules/contrib/addthis/addthis.js?sqklqm"></script> </body> </html>