Search - Twitter Marketing

<!doctype html>  <html data-behavior="i18n" data-nal="false" dir="ltr" lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://marketing.twitter.com/na/en/search?tag=content%2Findustry%2Fb2c","20200418025719","https://web.archive.org/","web","/_static/", "1587178639"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <meta charset="utf-8"/> <meta name="viewport" content="width=device-width, initial-scale=1"/> <title>Search - Twitter Marketing</title> <meta name="description"/> <link rel="canonical" href="https://web.archive.org/web/20200418025719/https://marketing.twitter.com/na/en/search.html"/> <meta property="og:url" content="https://web.archive.org/web/20200418025719/https://marketing.twitter.com/na/en/search.html"/> <meta property="og:type" content="article"/> <meta property="og:title" content="Search"/> <meta property="og:image" content="https://web.archive.org/web/20200418025719im_/https://marketing.twitter.com/content/dam/marketing-twitter/global/icon.png"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:site" content="TwitterMktg"/> <meta name="twitter:image" content="https://web.archive.org/web/20200418025719im_/https://marketing.twitter.com/content/dam/marketing-twitter/na/en/homepage/twitter-marketing-cultural-conversations-insights-placeholder.jpg"/> <meta name="twitter:widgets:new-embed-design" content="on"/> <meta 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href="https://web.archive.org/web/20200418025719/https://marketing.twitter.com/apac/ja/search.html"/> <link rel="alternate" hreflang="ko" href="https://web.archive.org/web/20200418025719/https://marketing.twitter.com/apac/ko/search.html"/> </head> <body class="page search "> <div id="page-wrapper"> <header> <div id="loader-container"> <div id="loader" class="active"></div> </div> <div class="comp-wrapper nav-drawer mu01-marketing-header no-interaction is-no-masthead is-progress-bar-disabled" data-component-universal="mu01-marketing-header" data-component-common="masthead"> <div class="comp-container mu01-marketing-header__item"> <div class="header-main__decoration"></div> <div data-component-common="navigation" class="nav-wrapper"> <header class="header-main"> <div class="header-main__yin header-left"> <div class="header-main__logo"> <div class="header-main__logo_wrap"> <i class="header-main__logo_icon icon-logo_sml" aria-hidden="true"></i> <span class="screen-reader">Twitter logo icon</span> </div> <h4 class="header-main__title mtc-font__headline--sm is-bold"><a href="/web/20200418025719/https://marketing.twitter.com/">Marketing</a></h4> </div>  <nav class="nav-main header-center" data-component-universal="mu02-header-navigation"> <div class="nav-main__menu">  <ul class="nav-main__list is-static"> <li class="nav-main__list-item mtc-font__headline--sm"><a href="/web/20200418025719/https://marketing.twitter.com/na/en/insights.html">Insights</a></li> <li class="nav-main__list-item mtc-font__headline--sm"><a href="/web/20200418025719/https://marketing.twitter.com/na/en/success-stories.html">Success Stories</a></li> <li class="nav-main__list-item mtc-font__headline--sm"><a href="/web/20200418025719/https://marketing.twitter.com/na/en/solutions.html">Solutions</a></li> <li class="nav-main__list-item mtc-font__headline--sm"><a href="/web/20200418025719/https://marketing.twitter.com/na/en/collections.html">Collections</a></li> </ul> </div>  </nav> </div> <div 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Stories </a> </dd> <dd class="nav-drawer-menu__item mtc-font__headline--lg is-bold"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/solutions.html" title="Solutions"> Solutions </a> </dd> <dd class="nav-drawer-menu__item mtc-font__headline--lg is-bold"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/collections.html" title="Collections"> Collections </a> </dd> </dl> <dl class="nav-drawer-menu__list nav-drawer-menu__list--utility"> <dt class="nav-drawer-menu__term"> <span class="nav-drawer-menu__term--label mtc-font__headline--sm">Choose Region:</span> </dt> <dd class="nav-drawer-menu__item nav-drawer-menu__item--lang js-nav-drawer-lang"> <select class="nav-drawer-menu__item--select js-lang-select"> <option value="https://marketing.twitter.com/na/en/search.html" data-region-home-path="/content/marketing-twitter/na/en" selected="selected"> English - North America </option> <option value="https://marketing.twitter.com/emea/en_gb/search.html" data-region-home-path="/content/marketing-twitter/emea/en_gb"> English – United Kingdom </option> <option value="https://marketing.twitter.com/emea/fr/search.html" data-region-home-path="/content/marketing-twitter/emea/fr"> Français </option> <option value="https://marketing.twitter.com/emea/ar/search.html" data-region-home-path="/content/marketing-twitter/emea/ar"> العربيّة </option> <option value="https://marketing.twitter.com/emea/de/search.html" data-region-home-path="/content/marketing-twitter/emea/de"> German </option> <option value="https://marketing.twitter.com/emea/es_es/search.html" data-region-home-path="/content/marketing-twitter/emea/es_es"> Español - España </option> <option value="https://marketing.twitter.com/latam/pt/search.html" data-region-home-path="/content/marketing-twitter/latam/pt"> ‎Português - Brasil‎ </option> <option value="https://marketing.twitter.com/latam/es/search.html" data-region-home-path="/content/marketing-twitter/latam/es"> Español - América 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href="https://web.archive.org/web/20200418025719/https://twitter.com/login?redirect_after_login=https://marketing.twitter.com/na/en/search.html" class="js-track-event js-track-event--cta " data-track-label="Login" data-track-action="click"> Sign in </a> </p> </div> </dd> </dl> </div> </div> </div> <progress class="progress-bar" value="0" max="100"></progress> </div> <script type="application/ld+json"> { "@context": "https://web.archive.org/web/20200418025719/http://schema.org", "@type": "WPHeader", "isPartOf": "https://web.archive.org/web/20200418025719/https://marketing.twitter.com/na/en/search.html" } </script> </header> <main id="main-content" class="clearfix"> <div class="mc18-paragraph"> <div class="mc18-paragraph__item mtc-section container" data-component="mc18-paragraph"> <div class="mc18-paragraph__wrapper t-row"> <div class="col col-12" data-behavior="viewport-transition" data-transition="bottom" data-delay="300" data-percent-visible="50"> <div class="mu07-search-results u07-search-results"> <div class="comp-wrapper mu07-search-results__item mtc-section"> <div> <h1 class="mu07-search-results__subhead mtc-font__headline--xl"> Search results for: <span class="mtc-font">All B2C content</span> </h1> </div> <div> <h4 class="mu07-search-results__hit-count mtc-font__headline--sm">29 Results</h4> </div> <div class="mu07-search-results__content"> <div class="mu07-search-results__list mtc-section"> <div class="mc14-article-tile__item mtc-tile mtc-tile-view--list mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mu07-search-results__item--wrap mtc-tile--medium"> <div class="mu07-search-results__media mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mu07-search-results__media--wrap mtc-tile__media_wrap" style="background-image: url(https://web.archive.org/web/20200418025719im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/fortnite/twitter-marketing-north-america-fortnite-case-study.jpg)"> </div> </div> <div class="mu07-search-results__copy mtc-tile__copy"> <div class="mu07-search-results__copy--wrap mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mu07-search-results__category mtc-tag--default grey"> Case Study </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title mu07-search-results__title"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/success-stories/inside-epic-games-groundbreaking-launch-of-fortnite-chapter-2.html"> Inside Epic Games’ groundbreaking launch of Fortnite Chapter 2 </a> </h4> <p class="mu07-search-results__description"> Epic Games and Twitter’s strategy for launching Fortnite Chapter 2 was nothing short of brilliant: By making fans stare at a live stream of a black hole for 36 hours, the launch generated millions of Tweets, produced 500,000 new followers, and showed the world a new way to go viral. </p> <ul class="mu07-search-results__tags mtc-tile__tags"> <li class="mtc-font__copy--mini mu07-search-results__tag-item mtc-tile__tag-item"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?tag=content%2Findustry%2Fb2c"> B2C </a> </li> <li class="mtc-font__copy--mini mu07-search-results__tag-item mtc-tile__tag-item"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?tag=content%2Fmarketing-objective%2Fcreate-engagement"> Create Engagement </a> </li> </ul> </div> </div> </div> </div> <div class="mc14-article-tile__item mtc-tile mtc-tile-view--list mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mu07-search-results__item--wrap mtc-tile--medium"> <div class="mu07-search-results__media mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mu07-search-results__media--wrap mtc-tile__media_wrap" style="background-image: url(https://web.archive.org/web/20200418025719im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/bain/twitter-marketing-bain-research-insights-article-header-image.jpg)"> </div> </div> <div class="mu07-search-results__copy mtc-tile__copy"> <div class="mu07-search-results__copy--wrap mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mu07-search-results__category mtc-tag--default grey"> Research </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title mu07-search-results__title"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/insights/5-successful-strategies-for-launching-something-new.html"> Five successful strategies for launching something new </a> </h4> <p class="mu07-search-results__description"> How companies launch new products has a huge impact on their overall success, new research by Bain & Co. shows. In our survey, brands that deployed comprehensive launch playbooks enjoyed higher revenue growth than those that didn’t. Smart firms rely on social platforms to identify customer priorities and take advantage of their most passionate supporters. </p> <ul class="mu07-search-results__tags mtc-tile__tags"> <li class="mtc-font__copy--mini mu07-search-results__tag-item mtc-tile__tag-item"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?tag=content%2Findustry%2Fautomotive"> Automotive </a> </li> </ul> </div> </div> </div> </div> <div class="mc14-article-tile__item mtc-tile mtc-tile-view--list mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mu07-search-results__item--wrap mtc-tile--medium"> <div class="mu07-search-results__media mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mu07-search-results__media--wrap mtc-tile__media_wrap" style="background-image: url(https://web.archive.org/web/20200418025719im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/popsicle/twitter-marketing-popsicle-case-study.jpg)"> </div> </div> <div class="mu07-search-results__copy mtc-tile__copy"> <div class="mu07-search-results__copy--wrap mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mu07-search-results__category mtc-tag--default grey"> Case Study </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title mu07-search-results__title"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/success-stories/how-popsicles-bringbackthedouble-campaign-turned-a-celebrity-tweet-into-a-viral-sensation.html"> How Twitter got Popsicle to <span class="twitter-entity hashtag">‎#BringBackTheDouble</span> </a> </h4> <p class="mu07-search-results__description"> When a Twitter celebrity with 100 million followers Tweeted about how he missed Double Pop popsicles, Unilever used it to create a viral sensation and relaunch an old fan favorite with <span class="twitter-entity hashtag">‎#BringBackTheDouble</span>. Learn how Popsicle used Twitter to turn an organic conversation into a winning campaign. </p> <ul class="mu07-search-results__tags mtc-tile__tags"> <li class="mtc-font__copy--mini mu07-search-results__tag-item mtc-tile__tag-item"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?tag=content%2Findustry%2Fb2c"> B2C </a> </li> <li class="mtc-font__copy--mini mu07-search-results__tag-item mtc-tile__tag-item"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?tag=content%2Fmarketing-objective%2Fcreate-engagement"> Create Engagement </a> </li> </ul> </div> </div> </div> </div> <div class="mc14-article-tile__item mtc-tile mtc-tile-view--list mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mu07-search-results__item--wrap mtc-tile--medium"> <div class="mu07-search-results__media mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mu07-search-results__media--wrap mtc-tile__media_wrap" style="background-image: url(https://web.archive.org/web/20200418025719im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/heinz/Heinz_Maychup_Hero_V1.1_YD.png)"> </div> </div> <div class="mu07-search-results__copy mtc-tile__copy"> <div class="mu07-search-results__copy--wrap mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mu07-search-results__category mtc-tag--default grey"> Case Study </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title mu07-search-results__title"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/success-stories/how-heinz-harnessed-the-power-of-twitter-and-got-one-billion-impressions.html"> How Heinz harnessed the power of Twitter and got 1 billion impressions in 48 hours </a> </h4> <p class="mu07-search-results__description"> HEINZ used Twitter to raise awareness for HEINZ Mayonnaise. By making a Twitter poll asking if they should release Mayochup in the US, HEINZ built excitement, energy, and visibility while creating a positive association with their ketchup. Thanks in part to Twitter, it was one of the most effective new launches in the HEINZ company’s history. </p> <ul class="mu07-search-results__tags mtc-tile__tags"> <li class="mtc-font__copy--mini mu07-search-results__tag-item mtc-tile__tag-item"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?tag=content%2Findustry%2Fb2c"> B2C </a> </li> <li class="mtc-font__copy--mini mu07-search-results__tag-item mtc-tile__tag-item"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?tag=content%2Fmarketing-objective%2Fcreate-engagement"> Create Engagement </a> </li> </ul> </div> </div> </div> </div> <div class="mc14-article-tile__item mtc-tile mtc-tile-view--list mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mu07-search-results__item--wrap mtc-tile--medium"> <div class="mu07-search-results__media mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mu07-search-results__media--wrap mtc-tile__media_wrap" style="background-image: url(https://web.archive.org/web/20200418025719im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/brand-studio/twitter-marketing-north-america-insights-header-image.jpg)"> </div> </div> <div class="mu07-search-results__copy mtc-tile__copy"> <div class="mu07-search-results__copy--wrap mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mu07-search-results__category mtc-tag--default grey"> Research </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title mu07-search-results__title"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/insights/how-twitter-fuels-product-launches-and-generates-buzz.html"> How Twitter fuels product launches and generates buzz </a> </h4> <p class="mu07-search-results__description"> Twitter Insights Surveys show that Twitter’s plugged-in and receptive audiences that view live streams during new tech product launches have 4 to 40 percentage points higher product awareness than others. The more engaged viewers are, the greater the incremental lift. </p> <ul class="mu07-search-results__tags mtc-tile__tags"> <li class="mtc-font__copy--mini mu07-search-results__tag-item mtc-tile__tag-item"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?tag=content%2Findustry%2Falcohol"> Alcohol </a> </li> <li class="mtc-font__copy--mini mu07-search-results__tag-item mtc-tile__tag-item"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?tag=content%2Fmarketing-objective%2Fcreate-engagement"> Create Engagement </a> </li> </ul> </div> </div> </div> </div> <div class="mc14-article-tile__item mtc-tile mtc-tile-view--list mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mu07-search-results__item--wrap mtc-tile--medium"> <div class="mu07-search-results__media mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mu07-search-results__media--wrap mtc-tile__media_wrap" style="background-image: url(https://web.archive.org/web/20200418025719im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/subaru/twitter-marketing-make-a-dogs-day-header-image.jpg)"> </div> </div> <div class="mu07-search-results__copy mtc-tile__copy"> <div class="mu07-search-results__copy--wrap mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mu07-search-results__category mtc-tag--default grey"> Case Study </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title mu07-search-results__title"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/success-stories/go-ahead-subaru-make-a-dogs-day.html"> Go ahead, Subaru, <span class="twitter-entity hashtag">‎#MakeADogsDay</span> </a> </h4> <p class="mu07-search-results__description"> One of Subaru USA’s core values is love of animals — and its national <span class="twitter-entity hashtag">‎#MakeADogsDay</span> promotion on Twitter amplified that. Using Promoted Trends, Videos, Spotlights, and other ad products, Subaru built a campaign that resulted in more than 10 million video views and thousands of donations to animal rescue organizations. </p> <ul class="mu07-search-results__tags mtc-tile__tags"> <li class="mtc-font__copy--mini mu07-search-results__tag-item mtc-tile__tag-item"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?tag=content%2Findustry%2Fautomotive"> Automotive </a> </li> <li class="mtc-font__copy--mini mu07-search-results__tag-item mtc-tile__tag-item"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?tag=content%2Fmarketing-objective%2Fdrive-performance"> Drive Performance </a> </li> </ul> </div> </div> </div> </div> <div class="mc14-article-tile__item mtc-tile mtc-tile-view--list mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mu07-search-results__item--wrap mtc-tile--medium"> <div class="mu07-search-results__media mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mu07-search-results__media--wrap mtc-tile__media_wrap" style="background-image: url(https://web.archive.org/web/20200418025719im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/lego/twitter-marketing-lego-case-study-header-image-dragon.jpg)"> </div> </div> <div class="mu07-search-results__copy mtc-tile__copy"> <div class="mu07-search-results__copy--wrap mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mu07-search-results__category mtc-tag--default grey"> Case Study </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title mu07-search-results__title"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/success-stories/how-lego-brand-used-twitter-to-rebuildtheworld.html"> How LEGO Group used Twitter to <span class="twitter-entity hashtag">‎#RebuildTheWorld</span> </a> </h4> <p class="mu07-search-results__description"> LEGO brand turned to Twitter to help create its 2019 global ad campaign. Using Twitter takeover ad products including Promoted Trend Spotlight, LEGO brand’s <span class="twitter-entity hashtag">‎#RebuildTheWorld</span> campaign inspired creativity and imagination for people of all ages. Find out how this iconic brand used Twitter advertising products to boost positive sentiment among LEGO bricks lovers. </p> <ul class="mu07-search-results__tags mtc-tile__tags"> <li class="mtc-font__copy--mini mu07-search-results__tag-item mtc-tile__tag-item"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?tag=content%2Findustry%2Fb2b"> B2B </a> </li> <li class="mtc-font__copy--mini mu07-search-results__tag-item mtc-tile__tag-item"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?tag=content%2Fmarketing-objective%2Fcreate-engagement"> Create Engagement </a> </li> </ul> </div> </div> </div> </div> <div class="mc14-article-tile__item mtc-tile mtc-tile-view--list mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mu07-search-results__item--wrap mtc-tile--medium"> <div class="mu07-search-results__media mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mu07-search-results__media--wrap mtc-tile__media_wrap" style="background-image: url(https://web.archive.org/web/20200418025719im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/skin-deep/twitter-marketing-insights-beauty-cover-photo.jpg)"> </div> </div> <div class="mu07-search-results__copy mtc-tile__copy"> <div class="mu07-search-results__copy--wrap mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mu07-search-results__category mtc-tag--default grey"> Perspective </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title mu07-search-results__title"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/insights/more-than-skin-deep-how-brands-like-pantene-are-redefining-the-word-beautiful.html"> More than skin deep: How brands like Pantene are redefining the word ‘beautiful’ </a> </h4> <p class="mu07-search-results__description"> Today, savvy beauty brands like Pantene are redefining the word “beautiful” to mean something much more inclusive. Pantene’s <span class="twitter-entity hashtag">‎#beautifuLGBTQ</span> campaign encourages the LGBTQ+ community to share their stories of personal transformation on Twitter. </p> <ul class="mu07-search-results__tags mtc-tile__tags"> <li class="mtc-font__copy--mini mu07-search-results__tag-item mtc-tile__tag-item"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?tag=content%2Findustry%2Fhealthcare-pharma"> Healthcare & Pharma </a> </li> <li class="mtc-font__copy--mini mu07-search-results__tag-item mtc-tile__tag-item"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?tag=content%2Fmarketing-objective%2Fcreate-engagement"> Create Engagement </a> </li> </ul> </div> </div> </div> </div> <div class="mc14-article-tile__item mtc-tile mtc-tile-view--list mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mu07-search-results__item--wrap mtc-tile--medium"> <div class="mu07-search-results__media mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mu07-search-results__media--wrap mtc-tile__media_wrap" style="background-image: url(https://web.archive.org/web/20200418025719im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/success-stories/pandora/twitter-marketing-north-america-pandora-success-story-header-image.jpg)"> </div> </div> <div class="mu07-search-results__copy mtc-tile__copy"> <div class="mu07-search-results__copy--wrap mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mu07-search-results__category mtc-tag--default grey"> Case Study </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title mu07-search-results__title"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/success-stories/pandora-jewelry-launches-a-new-jewelry-collection-on-twitter-and-achieves-remarkable-results.html"> How Pandora launched a new jewelry collection on Twitter and achieved remarkable results </a> </h4> <p class="mu07-search-results__description"> Learn how Pandora turned to Twitter to launch its new jewelry line and used Twitter Brand Surveys to prove its campaign was a phenomenal success. </p> <ul class="mu07-search-results__tags mtc-tile__tags"> <li class="mtc-font__copy--mini mu07-search-results__tag-item mtc-tile__tag-item"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?tag=content%2Findustry%2Fretail"> Retail </a> </li> </ul> </div> </div> </div> </div> <div class="mc14-article-tile__item mtc-tile mtc-tile-view--list mtc-tile__item cq-dd-page" data-component="mc14-article-tile" data-emptytext="Article Tile"> <div class="mu07-search-results__item--wrap mtc-tile--medium"> <div class="mu07-search-results__media mtc-tile__media mtc-icon--lazy-load is-background"> <div class="mu07-search-results__media--wrap mtc-tile__media_wrap" style="background-image: url(https://web.archive.org/web/20200418025719im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/na/en/insights/impact-of-discovery/twitter-marketing-north-america-header-image.jpg)"> </div> </div> <div class="mu07-search-results__copy mtc-tile__copy"> <div class="mu07-search-results__copy--wrap mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mu07-search-results__category mtc-tag--default grey"> Research </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title mu07-search-results__title"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/insights/inside-the-discovery-mindset-on-twitter-and-what-it-means-for-brands.html"> Inside the discovery mindset on Twitter — and what it means for brands </a> </h4> <p class="mu07-search-results__description"> Surveys conducted by Publicis Media and Twitter find that Twitter exceeds other social media platforms for content discovery and brand perception. People on Twitter remember more ads and are more likely to act upon them. </p> <ul class="mu07-search-results__tags mtc-tile__tags"> <li class="mtc-font__copy--mini mu07-search-results__tag-item mtc-tile__tag-item"> <a href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?tag=content%2Findustry%2Falcohol"> Alcohol </a> </li> </ul> </div> </div> </div> </div> </div> <ul class="mu07-search-results__pagination pagination">   <li class="mu07-search-results__pagination--item"> <span class="mtc-font__copy--sm">1</span> </li> <li class="mu07-search-results__pagination--item"> <a class="mtc-font__copy--sm" href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?q=&start=10&tag=content/industry/b2c">2</a> </li> <li class="mu07-search-results__pagination--item"> <a class="mtc-font__copy--sm" href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?q=&start=20&tag=content/industry/b2c">3</a> </li> <li class="mu07-search-results__pagination--item"> <a class="mtc-font__copy--sm" href="/web/20200418025719/https://marketing.twitter.com/na/en/search.html?q=&start=10&tag=content/industry/b2c">Next</a>  </li> </ul> <div> <h4 class="mu07-search-results__hit-index mtc-font__headline--sm">Results 1 - 10 of 29</h4> </div> </div> </div> </div> </div> </div> </div></div>  </main> <footer class="mu06-footer comp-wrapper nav-footer" data-component-universal="mu06-footer"> <div class="mu09-promo-lockup"> <div class="mu09-promo-lockup__wrap"> <div class="mu09-promo-lockup__item">  <div class="mu09-promo-lockup__copy"> <h3 class="mu09-promo-lockup__title mtc-font__headline--deca is-bold">The latest marketing insights from Twitter. 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