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How to use Twitter analytics
<!doctype html> <html lang="en" prefix="og: http://ogp.me/ns#"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://business.twitter.com/en/analytics.html","20200418031509","https://web.archive.org/","web","/_static/", "1587179709"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <meta charset="utf-8"/> <meta name="viewport" content="width=device-width, initial-scale=1"/> <title>How to use Twitter analytics</title> <meta name="description" content="Understand how every Tweet, like, and follower matters. Learn about where to access, and how to use, your free Twitter data."/> <link rel="canonical" href="https://web.archive.org/web/20200418031509/https://business.twitter.com/en/analytics.html"/> <meta property="og:url" content="https://web.archive.org/web/20200418031509/https://business.twitter.com/en/analytics.html"/> <meta property="og:type" content="article"/> <meta property="og:title" content="How to use Twitter analytics"/> <meta property="og:description" content="Understand how every Tweet, like, and follower matters. Learn about where to access, and how to use, your free Twitter data."/> <meta name="twitter:card" content="summary"/> <link rel="alternate" hreflang="de" href="https://web.archive.org/web/20200418031509/https://business.twitter.com/de/analytics.html"/> <link rel="alternate" hreflang="en" href="https://web.archive.org/web/20200418031509/https://business.twitter.com/en/analytics.html"/> <link rel="alternate" hreflang="es" href="https://web.archive.org/web/20200418031509/https://business.twitter.com/es/analytics.html"/> <link rel="alternate" hreflang="fr" href="https://web.archive.org/web/20200418031509/https://business.twitter.com/fr/analytics.html"/> <link rel="alternate" hreflang="pt" href="https://web.archive.org/web/20200418031509/https://business.twitter.com/pt/analytics.html"/> <link rel="alternate" hreflang="ja" href="https://web.archive.org/web/20200418031509/https://business.twitter.com/ja/analytics.html"/> <link rel="alternate" hreflang="ar" 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id="analytics-settings">{"google":{"accounts":["UA-30775-61"],"options":{"customVars":{"dimension2":"2"},"domains":["business.twitter.com"],"displayAdvertisingFeatures":false,"trackerUrl":"https://web.archive.org/web/20200418031509/https://business.twitter.com/etc/designs/common-twitter/analytics/js/google-analytics.js"}},"scribe":{"client":"gazebo","scribeSectionWithImpression":true},"trackingPixel":{"pixel_ids":["num2q"]},"bing":{"trackingId":"4064013"}}</script> <link rel="stylesheet" href="https://web.archive.org/web/20200418031509cs_/https://cdn.cms-twdigitalassets.com/business.twitter.com/etc/designs/common-twitter/clientlib-site.cdnversion.min.1586992320.css" type="text/css"> <link rel="stylesheet" href="https://web.archive.org/web/20200418031509cs_/https://cdn.cms-twdigitalassets.com/business.twitter.com/etc/designs/business-twitter/clientlib-site.cdnversion.min.1586303784.css" type="text/css"> <script type="text/javascript" src="/web/20200418031509js_/https://business.twitter.com/etc/clientlibs/dtm/business-twitter/ac0b17d7a4556cd264c3df3fac5054e8fd5023f8/satelliteLib-c641d765c8bd84a9a8db4b00ab8992770d4d5d8c.js"></script> </head> <body class="page landing-page " data-analytics-page="business" data-analytics-section="analytics" data-analytics-element="page"> <div id="page-wrapper"> <div id="loader-container"> <div id="loader" class="active"></div> </div> <div class="comp-wrapper nav-drawer animate "> <div class="comp-container"> <div class="nav-wrapper"> <header> <div class="header-left"> <a href="/web/20200418031509/https://business.twitter.com/" class="twtr-scribe-clicks logo" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="twitter-logo-icon"> <i class="icon-logo_sml" aria-hidden="true"></i> <span class="screen-reader">Twitter logo icon</span> </a> <div class="nav-drawer-link"> <div class="property-title">Business</div> <div class="arrow-down"> <i class="icon-navigation_down_arrow" aria-hidden="true"></i> <span class="screen-reader">Arrow down icon</span> </div> </div> </div> <div class="header-right"> <a class="nav-icon" href="#"><span></span></a> <form class="search" action="/web/20200418031509/https://business.twitter.com/content/business-twitter/en/search.html" method="get" autocomplete="off"> <div class="input-container"> <div class="input"> <input type="text" name="q" maxlength="40"/> </div> </div> <div class="search-icon"> <i class="icon-navigation_search" aria-hidden="true"></i> <span class="screen-reader">Search icon</span> </div> </form> </div> </header> <div class="nav-drawer-menu"> <dl> <dt> <a href="/web/20200418031509/https://business.twitter.com/en/old-btc/basics.html" title="Basics" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="basics"> Basics </a> </dt> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/basics/create-a-twitter-business-profile.html" title="Create a Twitter business profile" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="create-a-profile"> Create a profile </a> </dd> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/basics/twitter-followers.html" title="Twitter followers" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="twitter-followers"> Twitter followers </a> </dd> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/basics/what-to-tweet.html" title="What to Tweet" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="what-to-tweet"> What to Tweet </a> </dd> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/basics/manage-your-business-account.html" title="Connect with your customers on Twitter" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="connect-with-customers"> Connect with customers </a> </dd> </dl> <dl> <dt> <a href="/web/20200418031509/https://business.twitter.com/en/solutions.html" title="Solutions" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="solutions"> Solutions </a> </dt> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/solutions/agency.html" title="Twitter Ads for agencies" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="twitter-ads-for-agencies"> Twitter Ads for agencies </a> </dd> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/targeting.html" title="Targeting" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="targeting"> Targeting </a> </dd> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/analytics.html" title="Analytics" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="analytics"> Analytics </a> </dd> </dl> <dl> <dt> <a href="/web/20200418031509/https://business.twitter.com/en/resources.html" title="Resources and guides" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="resources-and-guides"> Resources and guides </a> </dt> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/blog.html" title="Twitter Business Outlook" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="blog"> Blog </a> </dd> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/success-stories.html" title="Success stories" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="success-stories"> Success stories </a> </dd> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/resources/workbook-for-live-tweeting.html" title="Workbook for live Tweeting" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="workbook-for-live-tweeting"> Workbook for live Tweeting </a> </dd> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/resources/twitter-marketing-calendar.html" title="Twitter marketing calendar" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="2020-twitter-marketing-calendar"> 2020 Twitter marketing calendar </a> </dd> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/resources/agency-playbook.html" title="Agency Playbook for Twitter Ads" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="agency-playbook"> Agency Playbook </a> </dd> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/resources/character-count-podcast.html" title="Character Count podcast" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="character-count-podcast"> Character Count podcast </a> </dd> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/resources/video.html" title="Video resources" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="video-resources"> Video resources </a> </dd> </dl> <dl> <dt> <a href="/web/20200418031509/https://business.twitter.com/en/help.html" title="Ads Help Center" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="ads-help-center"> Ads Help Center </a> </dt> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/help/overview.html" title="Overview" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="overview"> Overview </a> </dd> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/help/account-setup.html" title="Get started in your ads account" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="get-started-in-your-ads-account"> Get started in your ads account </a> </dd> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/help/campaign-setup.html" title="Campaign setup" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="campaign-setup"> Campaign setup </a> </dd> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/help/campaign-editing-and-optimization.html" title="Campaign editing and optimization" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="editing-and-optimization"> Editing and optimization </a> </dd> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/help/campaign-measurement-and-analytics.html" title="Campaign measurement and analytics" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="measurement"> Measurement </a> </dd> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/help/troubleshooting.html" title="Troubleshooting and FAQs" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="troubleshooting-and-faqs"> Troubleshooting and FAQs </a> </dd> <dd> <a href="/web/20200418031509/https://business.twitter.com/en/ads-support-help-redirect.html" title="Ads Support Help Redirect" class="twtr-scribe-clicks" data-twtr-scribe-section="u01-header" data-twtr-scribe-element="TE54" data-twtr-scribe-component="contact-us"> Contact us </a> </dd> </dl> </div> </div> </div> </div> <div id="main-content"> <div class="c24-sticky-cta"> </div> <div class="c04-large-masthead"> <div class="comp-wrapper masthead medium side overlay-on cq-dd-image animate" style="background-image: url(https://web.archive.org/web/20200418031509im_/https://cdn.cms-twdigitalassets.com/content/business-twitter/en/analytics/jcr:content/par/c04_large_masthead_368681100.img.fullhd.medium.1586225259329.jpg);"> <div class="overlay"></div> <div class="comp-container"> <div class="copy-wrapper"> <div class="copy-container"> <h1>How to use Twitter analytics</h1> </div> </div> </div> </div> <div class="comp-wrapper nav-contextual-mobile"> <div class="comp-container"> <ul class="back-main"> <li> <a href="/web/20200418031509/https://business.twitter.com/" class="twtr-scribe-clicks" data-twtr-scribe-section="u08-mobile-nav" data-twtr-scribe-element="X0IS" data-twtr-scribe-component="business"> <i class="icon-navigation_side_back_arrow_mobile"></i> <span>Business</span> </a> </li> </ul> <ul> <li> <a href="/web/20200418031509/https://business.twitter.com/en/basics.html" class="twtr-scribe-clicks" data-twtr-scribe-section="u08-mobile-nav" data-twtr-scribe-element="X0IS" data-twtr-scribe-component="basics"> Basics </a> </li> <li> <a href="/web/20200418031509/https://business.twitter.com/en/solutions.html" class="twtr-scribe-clicks" data-twtr-scribe-section="u08-mobile-nav" data-twtr-scribe-element="X0IS" data-twtr-scribe-component="solutions"> Solutions </a> </li> <li> <a href="/web/20200418031509/https://business.twitter.com/en/resources.html" class="twtr-scribe-clicks" data-twtr-scribe-section="u08-mobile-nav" data-twtr-scribe-element="X0IS" data-twtr-scribe-component="resources-and-guides"> Resources and guides </a> </li> <li> <a href="/web/20200418031509/https://business.twitter.com/en/help.html" class="twtr-scribe-clicks" data-twtr-scribe-section="u08-mobile-nav" data-twtr-scribe-element="X0IS" data-twtr-scribe-component="ads-help-center"> Ads Help Center </a> </li> <li> <a href="/web/20200418031509/https://business.twitter.com/en/old-btc.html" class="twtr-scribe-clicks" data-twtr-scribe-section="u08-mobile-nav" data-twtr-scribe-element="X0IS"> </a> </li> <li> <a href="/web/20200418031509/https://business.twitter.com/en/help-old.html" class="twtr-scribe-clicks" data-twtr-scribe-section="u08-mobile-nav" data-twtr-scribe-element="X0IS"> </a> </li> </ul> </div> </div> </div> <div class="c01-column"> <div class="container "> <div class="t-row"> <div class="col col-3"> <div class="u02-left-nav"><div class="comp-wrapper nav-contextual-desktop"> <div class="comp-container"> <ul class="back-main"> <li> <a href="/web/20200418031509/https://business.twitter.com/" class="twtr-scribe-clicks" data-twtr-scribe-section="u02-left-nav" data-twtr-scribe-element="PIAK" data-twtr-scribe-component="business"> <i class="icon-navigation_side_back_arrow_mobile"></i> <span>Business</span> </a> </li> </ul> <ul> <li> <a href="/web/20200418031509/https://business.twitter.com/en/analytics/account-home.html" class="twtr-scribe-clicks" data-twtr-scribe-section="u02-left-nav" data-twtr-scribe-element="PIAK" data-twtr-scribe-component="account-home"> Account home </a> </li> <li> <a href="/web/20200418031509/https://business.twitter.com/en/analytics/tweet-activity-dashboard.html" class="twtr-scribe-clicks" data-twtr-scribe-section="u02-left-nav" data-twtr-scribe-element="PIAK" data-twtr-scribe-component="tweet-activity-dashboard"> Tweet activity dashboard </a> </li> <li> <a href="/web/20200418031509/https://business.twitter.com/en/analytics/audience-insights.html" class="twtr-scribe-clicks" data-twtr-scribe-section="u02-left-nav" data-twtr-scribe-element="PIAK" data-twtr-scribe-component="audience-insights"> Audience insights </a> </li> <li> <a href="/web/20200418031509/https://business.twitter.com/en/analytics/campaign-dashboard.html" class="twtr-scribe-clicks" data-twtr-scribe-section="u02-left-nav" data-twtr-scribe-element="PIAK" data-twtr-scribe-component="campaign-dashboard"> Campaign dashboard </a> </li> </ul> </div> </div> </div> <div class="c13-spacer"> <div class="comp-wrapper spacer margin-small"> </div> </div> <div class="c09-small-module"> <div class="comp-wrapper module cq-dd-image no-img background "> <div class="copy-container"> <h4>Ready to launch your ad campaign?</h4> <div class="copy-inner"> <div class="link-cont button"> <a href="https://web.archive.org/web/20200418031509/https://ads.twitter.com/" target="_blank" rel="noopener noreferrer" class="twtr-scribe-clicks" data-twtr-scribe-section="c09-small-module" data-twtr-scribe-element="6Q3L" data-twtr-scribe-component="create-an-ad">Create an ad</a> </div> </div> </div> </div> </div> </div> <div class="col col-6"> <div class="c02-rich-text-editor text parbase"> <div class=" twtr-scribe-clicks-within" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="7H2L"> <h2>Analyze your Tweets and understand your followers</h2> </div> </div> <div class="c29-introduction"> <div class="comp-wrapper introduction text "> <p>Every word, photo, video, and follower can have an impact.<br/> </p> </div> </div> <div class="c02-rich-text-editor text parbase"> <div class=" twtr-scribe-clicks-within" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="KJLU"> <p>Twitter’s analytics help you understand how the content you share on Twitter grows your business. Here’s what you can learn — and where:<br/> </p> </div> </div> <div class="c01-column"> <div class="container "> <div class="t-row"> <div class="col col-12 center"> <div class="c21-image"> <div class="comp-wrapper comp-img cq-dd-image"> <picture> <source srcset="https://web.archive.org/web/20200418031509im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/analytics/Analytics_nav.png" media="(min-width: 901px)"/> <img srcset="https://web.archive.org/web/20200418031509im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/analytics/Analytics_nav.png"/> </picture> </div> </div> </div> </div> </div> </div> <div class="c19-numbered-list"> <div class="comp-wrapper numbered-list"> <div class="comp-container"> <div class="numbered-col"> <ol> <li> <div class="item-content"> <div> <div class="c02-rich-text-editor text parbase"> <div class=" twtr-scribe-clicks-within" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="FAF6"> <p><b>Account home</b> is your Twitter report card, with high-level statistics tracked from month to month. It’s also a gallery of your greatest hits: we’ll spotlight your top-performing Tweets and introduce you to the influencers in your network. <br/> <br/> <i><a href="https://web.archive.org/web/20200418031509/https://analytics.twitter.com/" title="Account Home">Visit your Account home</a> today or <a href="/web/20200418031509/https://business.twitter.com/en/analytics/account-home.html" title="Learn more account home">learn more</a>.</i><br/> </p> </div> </div> </div> </div> </li> <li> <div class="item-content"> <div> <div class="c02-rich-text-editor text parbase"> <div class=" twtr-scribe-clicks-within" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="A599"> <p>Your <b>Tweet activity dashboard</b> is where you’ll find metrics for every single one of your Tweets. You’ll know exactly how many times Twitter users have seen, Retweeted, liked and replied to each Tweet.<br/> <br/> <i><a href="https://web.archive.org/web/20200418031509/https://analytics.twitter.com/user/*/tweets" title="Tweet Activity Dashboard">Visit your Tweet activity dashboard</a> today or <a href="/web/20200418031509/https://business.twitter.com/en/analytics/tweet-activity-dashboard.html" title="Learn more Tweet activity dashboard">learn more</a>.</i><br/> </p> </div> </div> </div> </div> </li> </ol> </div> </div> </div> </div> <div class="c02-rich-text-editor text parbase"> <div class=" twtr-scribe-clicks-within" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="S3EP"> <h2>Quickly promote your Tweets</h2> <p>Quick Promote allows you to share your best Tweets with a relevant audience in just a few clicks, from your analytics dashboards, Twitter timeline, or your mobile phone.</p> <p><i><a href="https://web.archive.org/web/20200418031509/https://analytics.twitter.com/user/*/tweets?filter=top">Explore your top Tweets</a> and quickly promote them from your dashboard, or learn more about <a href="/web/20200418031509/https://business.twitter.com/en/advertising/campaign-types/quick-promote.html" title="Quick Promote">Quick Promote</a>.</i></p> </div> </div> </div> <div class="col col-3"> </div> </div> </div> </div> <div class="c01-column"> <div class="container equal-heights "> <div class="t-row"> <div class="col col-1"> </div> <div class="col col-10"> <div class="c23-related-content"> <div class="container related-content"> <div class="t-row"> <div class="col col-12"> <h3 class="center headline-2">Measure your Twitter campaigns</h3> </div> </div> <div class="t-row"> <div class="col col-4"> <div class="comp-wrapper module img cq-dd-image1 center-copy background"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20200418031509im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/analytics/campaigns_dashboard-image.png/jcr:content/renditions/cq5dam.thumbnail.500.242.png);"> <a href="/web/20200418031509/https://business.twitter.com/en/analytics/campaign-dashboard.html" rel="noopener noreferrer" class="twtr-scribe-clicks" data-twtr-scribe-section="c23-related-content" data-twtr-scribe-element="R511" data-twtr-scribe-component="campaign-dashboard"> Campaign dashboard </a> </div> </div> <div class="copy-container"> <h4> <a href="/web/20200418031509/https://business.twitter.com/en/analytics/campaign-dashboard.html" rel="noopener noreferrer" class="twtr-scribe-clicks" data-twtr-scribe-section="c23-related-content" data-twtr-scribe-element="R511" data-twtr-scribe-component="campaign-dashboard"> Campaign dashboard </a> </h4> <div class="copy-inner"> <span><p>You can track your impressions, results, and cost-per-result across all your different campaign 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