Editor's Choice

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href="https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJwqsx4HRA3YGoz3MwK7OxZMJSFpuW1qHv2tRayMNw10XXLU4KSrLYW94GVO0Vv0NVKcHtQ8XE0%2B7g4hCDb5U3DgbjVOJavdcjOEQta3KuntF5uq6I0nz10wElEufO1oY45c%2F57xE34ae1PrUqtJgMkejaiy2ty0z7J2ShR31yI8HTPT9S7&portalId=4846748" class="hs-inline-web-interactive-158750391388 button button--primary " data-hubspot-cta-id="158750391388"> Apply Now </a> </div></span> </div> </div> </div> </div> </div> </header></div> <main id="main-content" class="body-container-wrapper katie.killian@community.co "> <div class="container-fluid body-container body-container--home"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd_area-row-0-force-full-width-section dnd-section dnd_area-row-0-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1734038606626" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="editors-choice blog-hero-container"> <div class="content-wrapper"> <div class="content-wrapper"> <div class="inner"> <h1 class="text--center">Editor's Choice</h1> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd_area-row-1-padding dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1734038912701" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="rich-text" data-aos="" data-aos-duration="1000"> <span id="hs_cos_wrapper_widget_1734038912701_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p class="h4">Forbes Councils offers members the unique opportunity to publish their expertise and insights with a global audience on Forbes.com. By contributing, they can showcase their thought leadership on one of the most influential business platforms, increasing their visibility and professional authority.</p> <p class="h4">Editor's Choice articles represent the best of the best—hand-selected by our editorial team for their thought-provoking and industry-leading content. Congratulations to the members below who have been selected and acknowledged for their exceptional contributions!</p></span> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd_area-row-2-padding dnd_area-row-2-max-width-section-centering dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1737659085463" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1737659085463_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2>Editor’s Choice - February 2025</h2></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-section dnd_area-row-3-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1733770456694" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="editors-choice-srchived-module boom3"> <div class="row-fluid"> <article class=" blog-index__post blog-index__post--large"> <div class="blog-index__post-image blog-index__post-image--large" href="https://councils.forbes.com/editors-choice-archived/from-posters-to-partnerships-what-to-learn-from-movie-marketing"> <img loading="lazy" src="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-alison-bringe.png?width=327&name=fc2-editors-choice-featured-image-alison-bringe.png" alt="Alison Bringé featured image." width="327" srcset="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-alison-bringe.png?width=164&name=fc2-editors-choice-featured-image-alison-bringe.png 164w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-alison-bringe.png?width=327&name=fc2-editors-choice-featured-image-alison-bringe.png 327w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-alison-bringe.png?width=491&name=fc2-editors-choice-featured-image-alison-bringe.png 491w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-alison-bringe.png?width=654&name=fc2-editors-choice-featured-image-alison-bringe.png 654w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-alison-bringe.png?width=818&name=fc2-editors-choice-featured-image-alison-bringe.png 818w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-alison-bringe.png?width=981&name=fc2-editors-choice-featured-image-alison-bringe.png 981w" sizes="(max-width: 327px) 100vw, 327px"> </div> <div class="blog-index__post-content blog-index__post-content--large blog-index__post-content--full-width"> <h2 class="h3">From Posters To Partnerships: What To Learn From Movie Marketing</h2> <p>Movie-brand partnerships have shifted from product placement to creating emotional, immersive experiences that connect with consumers. Strategic collaborations drive brand equity and sales by aligning with cultural moments. Successful campaigns balance authenticity, relevance, and data-driven strategies to engage audiences and leave a lasting impact without oversaturation.</p> <p> <a href="https://www.forbes.com/councils/forbescommunicationscouncil/2025/01/28/from-posters-to-partnerships-what-to-learn-from-movie-marketing/" target="_blank"> Link to full article </a> </p> </div> </article> <article class=" blog-index__post blog-index__post--large"> <div class="blog-index__post-image blog-index__post-image--large" href="https://councils.forbes.com/editors-choice-archived/switching-careers-heres-what-you-need-to-know-to-succeed"> <img loading="lazy" src="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-maria-alonso.png?width=327&name=fc2-editors-choice-featured-image-maria-alonso.png" alt="Maria Alonso featured image." width="327" srcset="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-maria-alonso.png?width=164&name=fc2-editors-choice-featured-image-maria-alonso.png 164w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-maria-alonso.png?width=327&name=fc2-editors-choice-featured-image-maria-alonso.png 327w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-maria-alonso.png?width=491&name=fc2-editors-choice-featured-image-maria-alonso.png 491w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-maria-alonso.png?width=654&name=fc2-editors-choice-featured-image-maria-alonso.png 654w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-maria-alonso.png?width=818&name=fc2-editors-choice-featured-image-maria-alonso.png 818w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-maria-alonso.png?width=981&name=fc2-editors-choice-featured-image-maria-alonso.png 981w" sizes="(max-width: 327px) 100vw, 327px"> </div> <div class="blog-index__post-content blog-index__post-content--large blog-index__post-content--full-width"> <h2 class="h3">Switching Careers? Here’s What You Need To Know To Succeed</h2> <p>Career reinvention is both exciting and challenging. Success requires leveraging transferable skills, strategic upskilling, and strong networking. Economic uncertainty makes pivots harder, but storytelling, freelancing, and continuous learning help build credibility. By aligning passion with practicality, professionals can navigate transitions with resilience, purpose, and a clear path toward long-term career growth.</p> <p> <a href="https://www.forbes.com/councils/forbescommunicationscouncil/2025/01/06/switching-careers-heres-what-you-need-to-know-to-succeed/#:~:text=Moving%20Forward&text=Be%20prepared%20to%20reshape%20your,connect%20the%20dots%20for%20them.&text=Invest%20in%20relationships%2C%20learning%20and,credibility%20in%20your%20new%20industry.&text=Most%20importantly%2C%20approach%20the%20process%20with%20patience%20and%20realistic%20expectations." target="_blank"> Link to full article </a> </p> </div> </article> <article class=" blog-index__post blog-index__post--large"> <div class="blog-index__post-image blog-index__post-image--large" href="https://councils.forbes.com/editors-choice-archived/aspirational-marketing-balancing-dreams-and-reality-in-brand-storytelling"> <img loading="lazy" src="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-salim-gheewalla.png?width=327&name=fc2-editors-choice-featured-image-salim-gheewalla.png" alt="Featured image for Salim Gheewalla." width="327" srcset="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-salim-gheewalla.png?width=164&name=fc2-editors-choice-featured-image-salim-gheewalla.png 164w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-salim-gheewalla.png?width=327&name=fc2-editors-choice-featured-image-salim-gheewalla.png 327w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-salim-gheewalla.png?width=491&name=fc2-editors-choice-featured-image-salim-gheewalla.png 491w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-salim-gheewalla.png?width=654&name=fc2-editors-choice-featured-image-salim-gheewalla.png 654w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-salim-gheewalla.png?width=818&name=fc2-editors-choice-featured-image-salim-gheewalla.png 818w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fc2-editors-choice-featured-image-salim-gheewalla.png?width=981&name=fc2-editors-choice-featured-image-salim-gheewalla.png 981w" sizes="(max-width: 327px) 100vw, 327px"> </div> <div class="blog-index__post-content blog-index__post-content--large blog-index__post-content--full-width"> <h2 class="h3">Aspirational Marketing: Balancing Dreams And Reality In Brand Storytelling</h2> <p>Aspirational marketing taps into consumers’ desires for transformation, selling possibilities rather than just products. By balancing inspiration with attainability, brands create emotional connections that drive engagement. Social media amplifies these messages, shaping buying decisions. The key is to inspire while staying authentic—empowering consumers to see real opportunities, not unattainable ideals.</p> <p> <a href="https://www.forbes.com/councils/forbescommunicationscouncil/2025/01/14/aspirational-marketing-balancing-dreams-and-reality-in-brand-storytelling/" target="_blank"> Link to full article </a> </p> </div> </article> <article class=" blog-index__post blog-index__post--large"> <div class="blog-index__post-image blog-index__post-image--large" href="https://councils.forbes.com/editors-choice-archived/5-ways-to-build-a-thriving-niche-community-in-your-industry"> <img loading="lazy" src="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-veranda-adkins.jpg?width=327&name=fcc-editors-choice-featured-image-veranda-adkins.jpg" alt="Featured image for Veranda Adkins." width="327" srcset="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-veranda-adkins.jpg?width=164&name=fcc-editors-choice-featured-image-veranda-adkins.jpg 164w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-veranda-adkins.jpg?width=327&name=fcc-editors-choice-featured-image-veranda-adkins.jpg 327w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-veranda-adkins.jpg?width=491&name=fcc-editors-choice-featured-image-veranda-adkins.jpg 491w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-veranda-adkins.jpg?width=654&name=fcc-editors-choice-featured-image-veranda-adkins.jpg 654w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-veranda-adkins.jpg?width=818&name=fcc-editors-choice-featured-image-veranda-adkins.jpg 818w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-veranda-adkins.jpg?width=981&name=fcc-editors-choice-featured-image-veranda-adkins.jpg 981w" sizes="(max-width: 327px) 100vw, 327px"> </div> <div class="blog-index__post-content blog-index__post-content--large blog-index__post-content--full-width"> <h2 class="h3">5 Ways To Build A Thriving Niche Community In Your Industry</h2> <p>In a world of constant distractions, niche communities offer deeper, more meaningful connections. Successful communities are built on a shared purpose, inclusivity, and offering real value beyond networking. Using technology to enhance engagement and celebrating member success fosters a thriving, impactful network that empowers professionals to achieve their goals together.</p> <p> <a href="https://www.forbes.com/councils/forbescoachescouncil/2025/01/23/5-ways-to-build-a-thriving-niche-community-in-your-industry/" target="_blank"> Link to full article </a> </p> </div> </article> <article class=" blog-index__post blog-index__post--large"> <div class="blog-index__post-image blog-index__post-image--large" href="https://councils.forbes.com/editors-choice-archived/company-value-alignment-when-to-stay-and-when-to-go"> <img loading="lazy" src="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-adriana-gattermayr.jpg?width=327&name=fcc-editors-choice-featured-image-adriana-gattermayr.jpg" alt="Featured image for Adriana Gattermayr." width="327" srcset="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-adriana-gattermayr.jpg?width=164&name=fcc-editors-choice-featured-image-adriana-gattermayr.jpg 164w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-adriana-gattermayr.jpg?width=327&name=fcc-editors-choice-featured-image-adriana-gattermayr.jpg 327w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-adriana-gattermayr.jpg?width=491&name=fcc-editors-choice-featured-image-adriana-gattermayr.jpg 491w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-adriana-gattermayr.jpg?width=654&name=fcc-editors-choice-featured-image-adriana-gattermayr.jpg 654w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-adriana-gattermayr.jpg?width=818&name=fcc-editors-choice-featured-image-adriana-gattermayr.jpg 818w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-adriana-gattermayr.jpg?width=981&name=fcc-editors-choice-featured-image-adriana-gattermayr.jpg 981w" sizes="(max-width: 327px) 100vw, 327px"> </div> <div class="blog-index__post-content blog-index__post-content--large blog-index__post-content--full-width"> <h2 class="h3">Company Value Alignment: When To Stay And When To Go</h2> <p>Navigating a career in industries that don’t align with your values can be challenging, but it offers a unique opportunity to influence change from within. Whether you aim to transform a company’s culture or start your own, the key is staying true to your principles while cultivating patience, unattachment, and effective communication.</p> <p> <a href="https://www.forbes.com/councils/forbescoachescouncil/2025/01/03/company-value-alignment-when-to-stay-and-when-to-go/" target="_blank"> Link to full article </a> </p> </div> </article> <article class=" blog-index__post blog-index__post--large"> <div class="blog-index__post-image blog-index__post-image--large" href="https://councils.forbes.com/editors-choice-archived/the-neurodynamic-imperative-in-the-ai-era-safeguarding-young-mind"> <img loading="lazy" src="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-dr-adil-dalal.jpg?width=327&name=fcc-editors-choice-featured-image-dr-adil-dalal.jpg" alt="Featured image for Dr. Adil Dalal." width="327" srcset="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-dr-adil-dalal.jpg?width=164&name=fcc-editors-choice-featured-image-dr-adil-dalal.jpg 164w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-dr-adil-dalal.jpg?width=327&name=fcc-editors-choice-featured-image-dr-adil-dalal.jpg 327w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-dr-adil-dalal.jpg?width=491&name=fcc-editors-choice-featured-image-dr-adil-dalal.jpg 491w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-dr-adil-dalal.jpg?width=654&name=fcc-editors-choice-featured-image-dr-adil-dalal.jpg 654w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-dr-adil-dalal.jpg?width=818&name=fcc-editors-choice-featured-image-dr-adil-dalal.jpg 818w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fcc-editors-choice-featured-image-dr-adil-dalal.jpg?width=981&name=fcc-editors-choice-featured-image-dr-adil-dalal.jpg 981w" sizes="(max-width: 327px) 100vw, 327px"> </div> <div class="blog-index__post-content blog-index__post-content--large blog-index__post-content--full-width"> <h2 class="h3">The Neurodynamic Imperative In The AI Era: Safeguarding Young Mind</h2> <p>AI is reshaping human cognition, offering both immense opportunities and potential risks. While it can enhance creativity and learning, overreliance may weaken core cognitive abilities. Leaders must guide responsible AI use, encouraging balanced engagement, preserving neural health, and safeguarding children's development to ensure AI complements, not replaces, critical thinking.</p> <p> <a href="https://www.forbes.com/councils/forbescoachescouncil/2025/01/14/the-neurodynamic-imperative-in-the-ai-era-safeguarding-young-minds/#:~:text=The%20developing%20brain%20is%20especially,problem%2Dsolving%20and%20emotional%20regulation." target="_blank"> Link to full article </a> </p> </div> </article> <article class=" blog-index__post blog-index__post--large"> <div class="blog-index__post-image blog-index__post-image--large" href="https://councils.forbes.com/editors-choice-archived/stories-over-stats-how-to-move-beyond-customer-case-studies"> <img loading="lazy" src="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-nikos-lemanis.png?width=327&name=fac-editors-choice-featured-image-nikos-lemanis.png" alt="Featured image for Nikos Lemanis." width="327" srcset="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-nikos-lemanis.png?width=164&name=fac-editors-choice-featured-image-nikos-lemanis.png 164w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-nikos-lemanis.png?width=327&name=fac-editors-choice-featured-image-nikos-lemanis.png 327w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-nikos-lemanis.png?width=491&name=fac-editors-choice-featured-image-nikos-lemanis.png 491w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-nikos-lemanis.png?width=654&name=fac-editors-choice-featured-image-nikos-lemanis.png 654w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-nikos-lemanis.png?width=818&name=fac-editors-choice-featured-image-nikos-lemanis.png 818w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-nikos-lemanis.png?width=981&name=fac-editors-choice-featured-image-nikos-lemanis.png 981w" sizes="(max-width: 327px) 100vw, 327px"> </div> <div class="blog-index__post-content blog-index__post-content--large blog-index__post-content--full-width"> <h2 class="h3">Stories Over Stats: How To Move Beyond Customer Case Studies</h2> <p>Storytelling is a powerful tool in B2B marketing, driving connection and credibility. Authentic customer success stories—told in their own words—resonate more than technical details. Businesses should carefully craft, refine, and strategically share these stories to engage audiences, build trust, and create lasting brand impact in long and complex buying journeys.</p> <p> <a href="https://www.forbes.com/councils/forbesagencycouncil/2025/01/16/stories-over-stats-how-to-move-beyond-customer-case-studies/" target="_blank"> Link to full article </a> </p> </div> </article> <article class=" blog-index__post blog-index__post--large"> <div class="blog-index__post-image blog-index__post-image--large" href="https://councils.forbes.com/editors-choice-archived/rebuilding-trust-why-businesses-must-invest-in-societal-well-being"> <img loading="lazy" src="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-rebecca-brooks.png?width=327&name=fac-editors-choice-featured-image-rebecca-brooks.png" alt="Featured image for Rebecca Brooks." width="327" srcset="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-rebecca-brooks.png?width=164&name=fac-editors-choice-featured-image-rebecca-brooks.png 164w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-rebecca-brooks.png?width=327&name=fac-editors-choice-featured-image-rebecca-brooks.png 327w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-rebecca-brooks.png?width=491&name=fac-editors-choice-featured-image-rebecca-brooks.png 491w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-rebecca-brooks.png?width=654&name=fac-editors-choice-featured-image-rebecca-brooks.png 654w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-rebecca-brooks.png?width=818&name=fac-editors-choice-featured-image-rebecca-brooks.png 818w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-rebecca-brooks.png?width=981&name=fac-editors-choice-featured-image-rebecca-brooks.png 981w" sizes="(max-width: 327px) 100vw, 327px"> </div> <div class="blog-index__post-content blog-index__post-content--large blog-index__post-content--full-width"> <h2 class="h3">Rebuilding Trust: Why Businesses Must Invest In Societal Well-Being</h2> <p>American sentiment is increasingly pessimistic, driven by economic insecurity, distrust, and disconnection. Businesses can respond by fostering connection, investing in employee well-being, and leading with optimism. Prioritizing societal well-being strengthens communities, rebuilds trust, and creates a stable environment for innovation and growth, ensuring long-term success in an uncertain world.</p> <p> <a href="https://www.forbes.com/councils/forbesagencycouncil/2025/01/08/rebuilding-trust-why-businesses-must-invest-in-societal-well-being/#:~:text=Investing%20in%20societal%20well%2Dbeing,innovation%20and%20commerce%20can%20thrive." target="_blank"> Link to full article </a> </p> </div> </article> <article class=" blog-index__post blog-index__post--large"> <div class="blog-index__post-image blog-index__post-image--large" href="https://councils.forbes.com/editors-choice-archived/ad-agency-hype-chasing-has-led-to-creativitys-demotion"> <img loading="lazy" src="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-ellis-verdi.png?width=327&name=fac-editors-choice-featured-image-ellis-verdi.png" alt="Featured image for Ellis Verdi." width="327" srcset="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-ellis-verdi.png?width=164&name=fac-editors-choice-featured-image-ellis-verdi.png 164w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-ellis-verdi.png?width=327&name=fac-editors-choice-featured-image-ellis-verdi.png 327w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-ellis-verdi.png?width=491&name=fac-editors-choice-featured-image-ellis-verdi.png 491w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-ellis-verdi.png?width=654&name=fac-editors-choice-featured-image-ellis-verdi.png 654w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-ellis-verdi.png?width=818&name=fac-editors-choice-featured-image-ellis-verdi.png 818w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fac-editors-choice-featured-image-ellis-verdi.png?width=981&name=fac-editors-choice-featured-image-ellis-verdi.png 981w" sizes="(max-width: 327px) 100vw, 327px"> </div> <div class="blog-index__post-content blog-index__post-content--large blog-index__post-content--full-width"> <h2 class="h3">Ad Agency Hype Chasing Has Led To Creativity's Demotion</h2> <p>Many agencies have rebranded as “purpose-driven” firms, prioritizing positioning over creativity. The result? Predictable, uninspired ads that prioritize metrics over impact. True creative advertising thrives on the unexpected. To stand out, agencies must break free from rigid frameworks, embrace emotion, and reignite the art of surprising and engaging audiences.</p> <p> <a href="https://www.forbes.com/councils/forbesagencycouncil/2025/01/23/ad-agency-hype-chasing-has-led-to-creativitys-demotion/" target="_blank"> Link to full article </a> </p> </div> </article> <article class=" blog-index__post blog-index__post--large"> <div class="blog-index__post-image blog-index__post-image--large" href="https://councils.forbes.com/editors-choice-archived/deepfakes-are-the-new-frontier-of-cyberattacks-5-steps-to-fight-back"> <img loading="lazy" src="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-rick-hutchinson.jpg?width=327&name=ftc-editors-choice-featured-image-rick-hutchinson.jpg" alt="Featured image for Rick Hutchinson." width="327" srcset="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-rick-hutchinson.jpg?width=164&name=ftc-editors-choice-featured-image-rick-hutchinson.jpg 164w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-rick-hutchinson.jpg?width=327&name=ftc-editors-choice-featured-image-rick-hutchinson.jpg 327w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-rick-hutchinson.jpg?width=491&name=ftc-editors-choice-featured-image-rick-hutchinson.jpg 491w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-rick-hutchinson.jpg?width=654&name=ftc-editors-choice-featured-image-rick-hutchinson.jpg 654w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-rick-hutchinson.jpg?width=818&name=ftc-editors-choice-featured-image-rick-hutchinson.jpg 818w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-rick-hutchinson.jpg?width=981&name=ftc-editors-choice-featured-image-rick-hutchinson.jpg 981w" sizes="(max-width: 327px) 100vw, 327px"> </div> <div class="blog-index__post-content blog-index__post-content--large blog-index__post-content--full-width"> <h2 class="h3">Deepfakes Are The New Frontier of Cyberattacks: 5 Steps To Fight Back</h2> <p>AI-driven deepfakes pose a significant cybersecurity threat, with criminals using them to impersonate executives and trick employees. To protect against this, businesses must strengthen authentication protocols, incorporate deepfake detection, conduct red team testing, and carefully screen vendors. Vigilance and robust security are essential in defending against these evolving attacks.</p> <p> <a href="https://www.forbes.com/councils/forbestechcouncil/2025/01/06/deepfakes-are-the-new-frontier-of-cyberattacks-5-steps-to-fight-back/" target="_blank"> Link to full article </a> </p> </div> </article> <article class=" blog-index__post blog-index__post--large"> <div class="blog-index__post-image blog-index__post-image--large" href="https://councils.forbes.com/editors-choice-archived/building-strong-relationships-with-customers-benefits-everyone"> <img loading="lazy" src="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-fredrik-nilsson.jpg?width=327&name=ftc-editors-choice-featured-image-fredrik-nilsson.jpg" alt="Featured image for Fredrik Nilsson." width="327" srcset="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-fredrik-nilsson.jpg?width=164&name=ftc-editors-choice-featured-image-fredrik-nilsson.jpg 164w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-fredrik-nilsson.jpg?width=327&name=ftc-editors-choice-featured-image-fredrik-nilsson.jpg 327w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-fredrik-nilsson.jpg?width=491&name=ftc-editors-choice-featured-image-fredrik-nilsson.jpg 491w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-fredrik-nilsson.jpg?width=654&name=ftc-editors-choice-featured-image-fredrik-nilsson.jpg 654w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-fredrik-nilsson.jpg?width=818&name=ftc-editors-choice-featured-image-fredrik-nilsson.jpg 818w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-fredrik-nilsson.jpg?width=981&name=ftc-editors-choice-featured-image-fredrik-nilsson.jpg 981w" sizes="(max-width: 327px) 100vw, 327px"> </div> <div class="blog-index__post-content blog-index__post-content--large blog-index__post-content--full-width"> <h2 class="h3">Building Strong Relationships With Customers Benefits Everyone</h2> <p>Building trust with customers is essential for long-term success. By encouraging regular interaction, offering hands-on experiences, and focusing on tailored solutions, businesses can foster stronger relationships. Open communication and feedback help companies adapt and innovate, ensuring they meet customer needs while maintaining trust and providing valuable support.</p> <p> <a href="https://www.forbes.com/councils/forbestechcouncil/2025/01/06/building-strong-relationships-with-customers-benefits-everyone/" target="_blank"> Link to full article </a> </p> </div> </article> <article class=" blog-index__post blog-index__post--large"> <div class="blog-index__post-image blog-index__post-image--large" href="https://councils.forbes.com/editors-choice-archived/the-current-state-of-cloud-security-progress-pitfalls-and-priorities"> <img loading="lazy" src="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-yaamini-barathi-mohan.jpg?width=327&name=ftc-editors-choice-featured-image-yaamini-barathi-mohan.jpg" alt="Featured image for Yaamini Barathi Mohan." width="327" srcset="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-yaamini-barathi-mohan.jpg?width=164&name=ftc-editors-choice-featured-image-yaamini-barathi-mohan.jpg 164w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-yaamini-barathi-mohan.jpg?width=327&name=ftc-editors-choice-featured-image-yaamini-barathi-mohan.jpg 327w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-yaamini-barathi-mohan.jpg?width=491&name=ftc-editors-choice-featured-image-yaamini-barathi-mohan.jpg 491w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-yaamini-barathi-mohan.jpg?width=654&name=ftc-editors-choice-featured-image-yaamini-barathi-mohan.jpg 654w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-yaamini-barathi-mohan.jpg?width=818&name=ftc-editors-choice-featured-image-yaamini-barathi-mohan.jpg 818w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/ftc-editors-choice-featured-image-yaamini-barathi-mohan.jpg?width=981&name=ftc-editors-choice-featured-image-yaamini-barathi-mohan.jpg 981w" sizes="(max-width: 327px) 100vw, 327px"> </div> <div class="blog-index__post-content blog-index__post-content--large blog-index__post-content--full-width"> <h2 class="h3">The Current State Of Cloud Security: Progress, Pitfalls And Priorities</h2> <p>As cloud adoption grows, so do the security risks, with multi-cloud environments, AI-driven threats, and human error increasing vulnerabilities. To stay ahead, businesses must prioritize AI-augmented security, unified multi-cloud tools, a security-first culture, and proactive incident response, ensuring robust defenses against evolving cyber threats.</p> <p> <a href="https://www.forbes.com/councils/forbestechcouncil/2025/01/30/the-current-state-of-cloud-security-progress-pitfalls-and-priorities/#:~:text=Despite%20all%20the%20technological%20advancements,unmonitored%20workloads%20or%20overlooked%20permissions." target="_blank"> Link to full article </a> </p> </div> </article> <article class=" blog-index__post blog-index__post--large"> <div class="blog-index__post-image blog-index__post-image--large" href="https://councils.forbes.com/editors-choice-archived/navigating-crisis-why-proactive-planning-is-a-leaders-best-tool"> <img loading="lazy" src="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-georgia-godfrey.jpg?width=327&name=fbc-editors-choice-featured-image-georgia-godfrey.jpg" alt="Featured image for Georgia Godfrey." width="327" srcset="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-georgia-godfrey.jpg?width=164&name=fbc-editors-choice-featured-image-georgia-godfrey.jpg 164w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-georgia-godfrey.jpg?width=327&name=fbc-editors-choice-featured-image-georgia-godfrey.jpg 327w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-georgia-godfrey.jpg?width=491&name=fbc-editors-choice-featured-image-georgia-godfrey.jpg 491w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-georgia-godfrey.jpg?width=654&name=fbc-editors-choice-featured-image-georgia-godfrey.jpg 654w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-georgia-godfrey.jpg?width=818&name=fbc-editors-choice-featured-image-georgia-godfrey.jpg 818w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-georgia-godfrey.jpg?width=981&name=fbc-editors-choice-featured-image-georgia-godfrey.jpg 981w" sizes="(max-width: 327px) 100vw, 327px"> </div> <div class="blog-index__post-content blog-index__post-content--large blog-index__post-content--full-width"> <h2 class="h3">Navigating Crisis: Why Proactive Planning Is A Leader’s Best Tool</h2> <p>Crisis management is about proactive planning, not just reacting when things go wrong. By preparing ahead, fostering strong relationships, and ensuring clear communication, businesses can navigate crises effectively. A calm, strategic approach allows organizations to manage challenges and minimize damage, turning adversity into opportunity.</p> <p> <a href="https://www.forbes.com/councils/forbesbusinesscouncil/2025/01/21/navigating-crisis-why-proactive-planning-is-a-leaders-best-tool/" target="_blank"> Link to full article </a> </p> </div> </article> <article class=" blog-index__post blog-index__post--large"> <div class="blog-index__post-image blog-index__post-image--large" href="https://councils.forbes.com/editors-choice-archived/7-questions-to-consider-before-you-quit"> <img loading="lazy" src="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-nono-bokete.jpg?width=327&name=fbc-editors-choice-featured-image-nono-bokete.jpg" alt="Featured image for Nono Bokete." width="327" srcset="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-nono-bokete.jpg?width=164&name=fbc-editors-choice-featured-image-nono-bokete.jpg 164w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-nono-bokete.jpg?width=327&name=fbc-editors-choice-featured-image-nono-bokete.jpg 327w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-nono-bokete.jpg?width=491&name=fbc-editors-choice-featured-image-nono-bokete.jpg 491w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-nono-bokete.jpg?width=654&name=fbc-editors-choice-featured-image-nono-bokete.jpg 654w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-nono-bokete.jpg?width=818&name=fbc-editors-choice-featured-image-nono-bokete.jpg 818w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-nono-bokete.jpg?width=981&name=fbc-editors-choice-featured-image-nono-bokete.jpg 981w" sizes="(max-width: 327px) 100vw, 327px"> </div> <div class="blog-index__post-content blog-index__post-content--large blog-index__post-content--full-width"> <h2 class="h3">7 Questions To Consider Before You Quit</h2> <p>Quitting isn’t failure—it’s strategy. The key is knowing when and how to do it. Before making a decision, assess your reasons, explore solutions, plan your exit, and consider long-term impact. Thoughtful quitting leads to growth, not regret. Done right, it’s not an end—it’s the start of something better.</p> <p> <a href="https://www.forbes.com/councils/forbesbusinesscouncil/2025/01/24/7-questions-to-consider-before-you-quit/" target="_blank"> Link to full article </a> </p> </div> </article> <article class=" blog-index__post blog-index__post--large"> <div class="blog-index__post-image blog-index__post-image--large" href="https://councils.forbes.com/editors-choice-archived/what-does-it-mean-to-lead-with-humanity"> <img loading="lazy" src="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-edward-deangelis.jpg?width=327&name=fbc-editors-choice-featured-image-edward-deangelis.jpg" alt="Featured image for Edward DeAngelis." width="327" srcset="https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-edward-deangelis.jpg?width=164&name=fbc-editors-choice-featured-image-edward-deangelis.jpg 164w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-edward-deangelis.jpg?width=327&name=fbc-editors-choice-featured-image-edward-deangelis.jpg 327w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-edward-deangelis.jpg?width=491&name=fbc-editors-choice-featured-image-edward-deangelis.jpg 491w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-edward-deangelis.jpg?width=654&name=fbc-editors-choice-featured-image-edward-deangelis.jpg 654w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-edward-deangelis.jpg?width=818&name=fbc-editors-choice-featured-image-edward-deangelis.jpg 818w, https://councils.forbes.com/hs-fs/hubfs/editors-choice-blog/fbc-editors-choice-featured-image-edward-deangelis.jpg?width=981&name=fbc-editors-choice-featured-image-edward-deangelis.jpg 981w" sizes="(max-width: 327px) 100vw, 327px"> </div> <div class="blog-index__post-content blog-index__post-content--large blog-index__post-content--full-width"> <h2 class="h3">What Does It Mean To Lead With Humanity?</h2> <p>Prioritizing empathy, emotional intelligence, and people-first values fosters trust, strengthens teams, and drives long-term success. By integrating compassion into decision-making, leaders create workplaces where employees thrive, innovation flourishes, and businesses make a meaningful impact beyond profit. Humanity is the key to leadership excellence.</p> <p> <a href="https://www.forbes.com/councils/forbesbusinesscouncil/2025/01/21/what-does-it-mean-to-lead-with-humanity/#:~:text=Leading%20with%20humanity%20as%20a%20strategy%20goes%20beyond%20ethical%20behavior,every%20aspect%20of%20the%20business." target="_blank"> Link to full article </a> </p> </div> </article> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-section dnd_area-row-4-max-width-section-centering dnd_area-row-4-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1737648992108" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="rich-text" data-aos="" data-aos-duration="1000"> <span id="hs_cos_wrapper_widget_1737648992108_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p class="h4">To view previous Editor’s Choice selections, <a href="https://councils.forbes.com/editors-choice-archived">click here</a>.</p></span> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </main> <div data-global-resource-path="forbes-councils-theme/templates/partials/footer.html"><footer class="footer"> <div class="container-fluid footer__container top"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 footer-top-row-0-background-layers dnd-section footer-top-row-0-padding footer-top-row-0-max-width-section-centering footer-top-row-0-background-color"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1708969546172" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="img-wrapper" style="text-align: CENTER; overflow: hidden; "> <div data-aos="" data-aos-duration="2000"> <span id="hs_cos_wrapper_widget_1708969546172_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><a href="https://councils.forbes.com" target="_parent" id="hs-link-widget_1708969546172_" style="border-width:0px;border:0px;"><img src="https://councils.forbes.com/hubfs/forbes-councils-theme/logos/fc-logo-light.svg" class="hs-image-widget " style="width:192px;border-width:0px;border:0px;" width="192" alt="Forbes Councils horizontal logo. 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