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Council Post: Deepfakes Are The New Frontier Of Cyberattacks: 5 Steps To Fight Back
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yF_7D"><div class="Na3NTglQ _51GWpoAk CF_dd"><span class="ujvJmzbB LfmqX">By</span><a class="_4tin10wS _9xFYp" href="https://www.forbes.com/councils/forbestechcouncil/people/rickhutchinson/" rel="noreferrer" target="_self">Rick Hutchinson</a><span class="AtUb4gy8 LfmqX DHzQR">, Forbes Councils Member. </span></div><div class="VdIFC"><span class="YDyVA">for<!-- --> </span><a href="https://www.forbes.com/councils/forbestechcouncil/" rel="noreferrer" target="_blank" class="iOnj7">Forbes Technology Council</a><div class="_LpKe"><span class="zkbhIIYL msuaQ" style="color:#931E1E" tabindex="0">COUNCIL POST<div class="LjRUXB48 KHW7iZYa FlEs-i3G msuaQ wPb_f" data-testid="tooltip">Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.</div></span> <!-- -->| Membership (fee-based)</div></div></div></div></div></div><span class="ycHdAQ4U _0th4g">Jan 06, 2025, 08:45am EST</span></div><div class="YHOim KpLaT jOjL0"><div class="WkaGZ"><div class="e9YVP"><div class="rwK2G"><div class="socialShareContainer"><button type="button" aria-label="open share menu" class="sTVDLFT0 AYwaD CKkMh"><svg class="fs-icon fs-icon--share" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill-rule="evenodd" clip-rule="evenodd" d="M18 16.1c-.8 0-1.4.3-2 .8l-7.1-4.2c.1-.2.1-.5.1-.7s0-.5-.1-.7L16 7.2c.5.5 1.2.8 2 .8 1.7 0 3-1.3 3-3s-1.3-3-3-3-3 1.3-3 3c0 .2 0 .5.1.7L8 9.8C7.5 9.3 6.8 9 6 9c-1.7 0-3 1.3-3 3s1.3 3 3 3c.8 0 1.5-.3 2-.8l7.1 4.2c-.1.2-.1.4-.1.6 0 1.6 1.3 2.9 2.9 2.9s2.9-1.3 2.9-2.9-1.2-2.9-2.8-2.9z"></path></svg></button></div><button disabled="" type="button" aria-label="save article" class="sElHJWe4 CKkMh RbOxY _0YX29K8j"><svg class="fs-icon fs-icon--saved-article" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20"><path d="M13.9 3c.7 0 1.3.6 1.3 1.3V17L10 13.9 4.8 17V4.3c0-.7.5-1.3 1.3-1.3h7.8z"></path></svg><span class="ktx_b IHojBFcO">Save Article</span></button></div><span id="highlight-wrapper"></span><div class="p5_3X"><div class="b6Cr_ article-body-container"><div class="fs-article fs-responsive-text current-article article-body"><p><em>Rick Hutchinson is the CTO at </em><a href="https://www.vikingcloud.com/" rel="nofollow noopener noreferrer" target="_blank" class="color-link" title="https://www.vikingcloud.com/" data-ga-track="ExternalLink:https://www.vikingcloud.com/" aria-label="VikingCloud"><em data-ga-track="ExternalLink:https://www.vikingcloud.com/">VikingCloud</em></a><em>. He has 17-plus years of experience as an accomplished executive and visionary leader.</em></p> <div class="halfway_hardwall_1"></div><figure class="embed-base image-embed embed-0" role="presentation"><div style="padding-top:66.67%;position:relative" class="image-embed__placeholder"><progressive-image src="https://specials-images.forbesimg.com/imageserve/5fd8bff049e58c7220248800/Network-forming-AI-robot-face/960x0.jpg?fit=scale" alt="Network forming AI robot face" data-height="3800" data-width="5700"></progressive-image></div><figcaption><p class="color-body light-text"> </p><small class="color-body light-text">getty</small></figcaption></figure> <div class="article_paragraph_2"></div> <p>Businesses are struggling to keep up with cybercriminals’ pace of innovation. According to my company's report, <a href="https://www.businesswire.com/news/home/20240516122004/en/40-of-Cyber-Teams-Have-Not-Reported-Cyber-Attacks-Over-Fear-of-Losing-Jobs-According-to-New-VikingCloud-Research" rel="nofollow noopener noreferrer" target="_blank" class="color-link" title="https://www.businesswire.com/news/home/20240516122004/en/40-of-Cyber-Teams-Have-Not-Reported-Cyber-Attacks-Over-Fear-of-Losing-Jobs-According-to-New-VikingCloud-Research" data-ga-track="ExternalLink:https://www.businesswire.com/news/home/20240516122004/en/40-of-Cyber-Teams-Have-Not-Reported-Cyber-Attacks-Over-Fear-of-Losing-Jobs-According-to-New-VikingCloud-Research" aria-label="53% of companies">53% of companies</a> admit they’re unprepared to defend against new AI-based cyberattack methods.</p> <div class="halfway_hardwall_2"></div> <p>With the rise of deepfakes, the skills gap is widening even more—creating a new level of unpreparedness and risk.</p> <div class="halfway_hardwall_3"></div> <p>As cybercriminals' most potent new weapon, deepfakes can impersonate anyone—from presidential candidates to C-suite executives. They can spread misinformation or proliferate high-value fraud scams. And they are becoming harder to detect and easier to develop.</p> <div class="halfway_hardwall_4"></div> <div class="vestpocket nsO6K"></div> <p>To protect their organizations, business leaders must rethink their approach to cyber training and defense. It will be mission-critical to surviving—and thriving—amid the new demands in an AI-first cybersecurity landscape.</p><div style="min-height:0" class="d-none"><div class="G9049W9y _1apm68B5 L996f vKVY8 inlineAdContainer" aria-hidden="true" role="presentation" tabindex="-1" data-testid="ad-container"></div></div> <!-- --> <h2 class="subhead-embed color-accent bg-base font-accent font-size text-align"><strong>The Secret To Deepfake Proliferation</strong></h2> <p>Deepfakes rely on social engineering, capitalizing on human emotions to elicit their desired response.</p> <p>If a worker receives an email from their boss asking them to transfer money, the employee has likely been trained to identify it as a scam. But what happens when an employee receives a phone call with their "boss’ voice" or "sees" them on a Zoom call? This level of hacker sophistication leads employees to let their guard down.</p> <div class="article_paragraph_7"></div> <p>A finance worker recently learned the hard way when he was <a href="https://www.cnn.com/2024/02/04/asia/deepfake-cfo-scam-hong-kong-intl-hnk/index.html" rel="nofollow noopener noreferrer" target="_blank" class="color-link" title="https://www.cnn.com/2024/02/04/asia/deepfake-cfo-scam-hong-kong-intl-hnk/index.html" data-ga-track="ExternalLink:https://www.cnn.com/2024/02/04/asia/deepfake-cfo-scam-hong-kong-intl-hnk/index.html" aria-label="tricked into transferring $25 million to fraudsters">tricked into transferring $25 million to fraudsters</a> who posed as the company’s CEO. The employee suspected a phishing scam but was put at ease after hopping on a call with other company employees—all of whom were deepfakes.</p> <script> function loadConnatixScript(document) { if (!window.cnxel) { window.cnxel = {}; window.cnxel.cmd = []; var iframe = document.createElement('iframe'); iframe.style.display = 'none'; iframe.onload = function() { var iframeDoc = iframe.contentWindow.document; var script = iframeDoc.createElement('script'); script.src = '//cd.elements.video/player.js' + '?cid=' + '62cec241-7d09-4462-afc2-f72f8d8ef40a'; script.setAttribute('defer', '1'); script.setAttribute('type', 'text/javascript'); iframeDoc.body.appendChild(script); }; document.head.appendChild(iframe); const preloadResourcesEndpoint = 'https://cds.elements.video/a/preload-resources-ovp.json'; fetch(preloadResourcesEndpoint, { priority: 'low' }) .then(response => { if (!response.ok) { throw new Error('Network response was not ok', preloadResourcesEndpoint); } return response.json(); }) .then(data => { const cssUrl = data.css; const cssUrlLink = document.createElement('link'); cssUrlLink.rel = 'stylesheet'; cssUrlLink.href = cssUrl; cssUrlLink.as = 'style'; cssUrlLink.media = 'print'; cssUrlLink.onload = function() { this.media = 'all'; }; document.head.appendChild(cssUrlLink); const hls = data.hls; const hlsScript = document.createElement('script'); hlsScript.src = hls; hlsScript.setAttribute('defer', '1'); hlsScript.setAttribute('type', 'text/javascript'); document.head.appendChild(hlsScript); }).catch(error => { console.error('There was a problem with the fetch operation:', error); }); } } loadConnatixScript(document); </script> <script class="fbs-cnx"></script> <p>It could happen to anyone—including Ferrari. The company <a href="https://fortune.com/2024/07/27/ferrari-deepfake-attempt-scammer-security-question-ceo-benedetto-vigna-cybersecurity-ai/" rel="nofollow noopener noreferrer" target="_blank" class="color-link" title="https://fortune.com/2024/07/27/ferrari-deepfake-attempt-scammer-security-question-ceo-benedetto-vigna-cybersecurity-ai/" data-ga-track="ExternalLink:https://fortune.com/2024/07/27/ferrari-deepfake-attempt-scammer-security-question-ceo-benedetto-vigna-cybersecurity-ai/" aria-label="narrowly avoided">narrowly avoided</a> falling victim to deepfake fraud because the savvy executive being targeted asked the scammer a question only the real CEO would know based on an offline conversation. But others haven’t been so lucky. The CEO of a British energy company was <a href="https://www.wsj.com/articles/fraudsters-use-ai-to-mimic-ceos-voice-in-unusual-cybercrime-case-11567157402" rel="nofollow noopener noreferrer" target="_blank" class="color-link" title="https://www.wsj.com/articles/fraudsters-use-ai-to-mimic-ceos-voice-in-unusual-cybercrime-case-11567157402" data-ga-track="ExternalLink:https://www.wsj.com/articles/fraudsters-use-ai-to-mimic-ceos-voice-in-unusual-cybercrime-case-11567157402" aria-label="duped into transferring €220,000">duped into transferring €220,000 </a>($238,000) after a scammer used AI to mimic the voice of his parent company’s CEO.</p> <p>The problem is that deepfakes are designed to be undetectable <a href="https://www.turing.ac.uk/blog/what-are-deepfakes-and-how-can-we-detect-them" rel="nofollow noopener noreferrer" target="_blank" class="color-link" title="https://www.turing.ac.uk/blog/what-are-deepfakes-and-how-can-we-detect-them" data-ga-track="ExternalLink:https://www.turing.ac.uk/blog/what-are-deepfakes-and-how-can-we-detect-them" aria-label="using generative adversarial networks (GANs)">using generative adversarial networks (GANs)</a>. In a GAN, one AI model generates a fake image or audio, while another detects whether or not it's real. This cat-and-mouse game between AI models continues until the fake content becomes indistinguishable from reality—helping criminals bypass other AI detection systems.</p> <p>By the time a deepfake reaches its target, it has already gone through thousands of iterations to become as strong as possible. The result: an arms race between deepfake creators and those trying to stop them.</p> <p>What’s worse? Today, anyone with a basic gaming PC can create a deepfake. Criminals don’t need special technology or expertise, and the impact is staggering. Face swap attacks <a href="https://thenextweb.com/news/deepfake-face-swap-attacks-increase" rel="nofollow noopener noreferrer" target="_blank" class="color-link" title="https://thenextweb.com/news/deepfake-face-swap-attacks-increase" data-ga-track="ExternalLink:https://thenextweb.com/news/deepfake-face-swap-attacks-increase" aria-label="increased 704%">increased 704%</a> in the second half of 2023 alone. The scale of this problem will continue to grow as barriers to entry for cybercriminals continue to fall.</p> <h2 class="subhead-embed color-accent bg-base font-accent font-size text-align"><strong>How To Defend Against Deepfakes</strong></h2> <p>With the rise of deepfake technology, companies must strengthen their defenses against AI-based attacks. Here are five essential steps to fight back:</p> <p><strong>1. Distrust secrecy and urgency.</strong> Requests that stress secrecy and urgency are red flags. Train employees to question whether the communication fits within normal company protocols and to verify information from multiple trusted sources. Don’t be afraid to ask for authorization, even when the request comes from higher up the chain. Humans are the weakest link in cybersecurity. They will continue to be as these attacks grow more sophisticated and leverage social engineering tactics.</p> <p><strong>2. Strengthen authentication protocols.</strong> Simple phone calls, emails or face IDs can no longer be trusted for identity verification. Implement additional security protocols, such as multi-factor authentication. Also, use private, verifiable information. Think of how the Ferrari exec used personal intel from an offline conversation. The deepfake would never have access to that.</p> <p><strong>3. Integrate deepfake mitigation into security policies.</strong> Incorporate deepfake detection technology and establish protocols for swift identification and response. Deepfake detection tools use AI to spot subtle inconsistencies in manipulated media, like irregularities in facial movements or pixel artifacts that may escape human detection. Beyond technology, security policies must be regularly updated to address the latest deepfake threats, and employees should receive ongoing training to recognize and respond effectively to potential attacks.</p> <p><strong>4. Implement red team testing.</strong> Have red teams leverage deepfake tools to test company defenses. This can help identify weaknesses in security protocols so leaders can better educate employees on how to spot and respond to potential threats.</p> <p><strong>5. Screen vendors carefully.</strong> Cybercriminals often target third-party vendors and platforms as a way to access larger organizations. The annual cost of supply chain cyberattacks to businesses is<a href="https://cybersecurityventures.com/software-supply-chain-attacks-to-cost-the-world-60-billion-by-2025/" rel="nofollow noopener noreferrer" target="_blank" class="color-link" title="https://cybersecurityventures.com/software-supply-chain-attacks-to-cost-the-world-60-billion-by-2025/" data-ga-track="ExternalLink:https://cybersecurityventures.com/software-supply-chain-attacks-to-cost-the-world-60-billion-by-2025/" aria-label="expected to reach $138 billion"> expected to reach $138 billion</a> by 2031. Ensure all vendors are taking steps to protect themselves from deepfakes and other AI-based attacks. Early detection is key. A breach in a third-party’s system could easily cascade into a wider cyberattack.</p> <h2 class="subhead-embed color-accent bg-base font-accent font-size text-align"><strong>Looking Forward</strong></h2> <p>The message to business leaders is clear: The threat of AI deepfakes is real, and it’s accelerating.</p> <p>With the right defenses in place—vigilance, advanced authentication protocols, updated security policies and thorough vendor screening—business leaders can safeguard their organizations from becoming the next victim. 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The company ","attributes":{},"parsedChildNodes":[],"key":39},{"nodeType":1,"nodeName":"A","nodeValue":null,"id":"","attributes":{"href":"https://fortune.com/2024/07/27/ferrari-deepfake-attempt-scammer-security-question-ceo-benedetto-vigna-cybersecurity-ai/","rel":"nofollow noopener noreferrer","target":"_blank","className":"color-link","title":"https://fortune.com/2024/07/27/ferrari-deepfake-attempt-scammer-security-question-ceo-benedetto-vigna-cybersecurity-ai/","data-ga-track":"ExternalLink:https://fortune.com/2024/07/27/ferrari-deepfake-attempt-scammer-security-question-ceo-benedetto-vigna-cybersecurity-ai/","aria-label":"narrowly avoided"},"href":"https://fortune.com/2024/07/27/ferrari-deepfake-attempt-scammer-security-question-ceo-benedetto-vigna-cybersecurity-ai/","parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"narrowly avoided","attributes":{},"parsedChildNodes":[],"key":40}],"key":40},{"nodeType":3,"nodeName":"#text","nodeValue":" falling victim to deepfake fraud because the savvy executive being targeted asked the scammer a question only the real CEO would know based on an offline conversation. But others haven’t been so lucky. The CEO of a British energy company was ","attributes":{},"parsedChildNodes":[],"key":41},{"nodeType":1,"nodeName":"A","nodeValue":null,"id":"","attributes":{"href":"https://www.wsj.com/articles/fraudsters-use-ai-to-mimic-ceos-voice-in-unusual-cybercrime-case-11567157402","rel":"nofollow noopener noreferrer","target":"_blank","className":"color-link","title":"https://www.wsj.com/articles/fraudsters-use-ai-to-mimic-ceos-voice-in-unusual-cybercrime-case-11567157402","data-ga-track":"ExternalLink:https://www.wsj.com/articles/fraudsters-use-ai-to-mimic-ceos-voice-in-unusual-cybercrime-case-11567157402","aria-label":"duped into transferring €220,000"},"href":"https://www.wsj.com/articles/fraudsters-use-ai-to-mimic-ceos-voice-in-unusual-cybercrime-case-11567157402","parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"duped into transferring €220,000 ","attributes":{},"parsedChildNodes":[],"key":42}],"key":42},{"nodeType":3,"nodeName":"#text","nodeValue":"($238,000) after a scammer used AI to mimic the voice of his parent company’s CEO.","attributes":{},"parsedChildNodes":[],"key":43}],"key":39},{"nodeType":3,"nodeName":"#text","nodeValue":"\n","attributes":{},"parsedChildNodes":[],"key":40},{"nodeType":1,"nodeName":"P","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"The problem is that deepfakes are designed to be undetectable ","attributes":{},"parsedChildNodes":[],"key":41},{"nodeType":1,"nodeName":"A","nodeValue":null,"id":"","attributes":{"href":"https://www.turing.ac.uk/blog/what-are-deepfakes-and-how-can-we-detect-them","rel":"nofollow noopener noreferrer","target":"_blank","className":"color-link","title":"https://www.turing.ac.uk/blog/what-are-deepfakes-and-how-can-we-detect-them","data-ga-track":"ExternalLink:https://www.turing.ac.uk/blog/what-are-deepfakes-and-how-can-we-detect-them","aria-label":"using generative adversarial networks (GANs)"},"href":"https://www.turing.ac.uk/blog/what-are-deepfakes-and-how-can-we-detect-them","parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"using generative adversarial networks (GANs)","attributes":{},"parsedChildNodes":[],"key":42}],"key":42},{"nodeType":3,"nodeName":"#text","nodeValue":". In a GAN, one AI model generates a fake image or audio, while another detects whether or not it's real. This cat-and-mouse game between AI models continues until the fake content becomes indistinguishable from reality—helping criminals bypass other AI detection systems.","attributes":{},"parsedChildNodes":[],"key":43}],"key":41},{"nodeType":3,"nodeName":"#text","nodeValue":"\n","attributes":{},"parsedChildNodes":[],"key":42},{"nodeType":1,"nodeName":"P","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"By the time a deepfake reaches its target, it has already gone through thousands of iterations to become as strong as possible. The result: an arms race between deepfake creators and those trying to stop them.","attributes":{},"parsedChildNodes":[],"key":43}],"key":43},{"nodeType":3,"nodeName":"#text","nodeValue":"\n","attributes":{},"parsedChildNodes":[],"key":44},{"nodeType":1,"nodeName":"P","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"What’s worse? Today, anyone with a basic gaming PC can create a deepfake. Criminals don’t need special technology or expertise, and the impact is staggering. Face swap attacks ","attributes":{},"parsedChildNodes":[],"key":45},{"nodeType":1,"nodeName":"A","nodeValue":null,"id":"","attributes":{"href":"https://thenextweb.com/news/deepfake-face-swap-attacks-increase","rel":"nofollow noopener noreferrer","target":"_blank","className":"color-link","title":"https://thenextweb.com/news/deepfake-face-swap-attacks-increase","data-ga-track":"ExternalLink:https://thenextweb.com/news/deepfake-face-swap-attacks-increase","aria-label":"increased 704%"},"href":"https://thenextweb.com/news/deepfake-face-swap-attacks-increase","parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"increased 704%","attributes":{},"parsedChildNodes":[],"key":46}],"key":46},{"nodeType":3,"nodeName":"#text","nodeValue":" in the second half of 2023 alone. The scale of this problem will continue to grow as barriers to entry for cybercriminals continue to fall.","attributes":{},"parsedChildNodes":[],"key":47}],"key":45},{"nodeType":3,"nodeName":"#text","nodeValue":"\n","attributes":{},"parsedChildNodes":[],"key":46},{"nodeType":1,"nodeName":"H2","nodeValue":null,"id":"","attributes":{"className":"subhead-embed color-accent bg-base font-accent font-size text-align"},"parsedChildNodes":[{"nodeType":1,"nodeName":"STRONG","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"How To Defend Against Deepfakes","attributes":{},"parsedChildNodes":[],"key":47}],"key":47}],"key":47},{"nodeType":3,"nodeName":"#text","nodeValue":"\n","attributes":{},"parsedChildNodes":[],"key":48},{"nodeType":1,"nodeName":"P","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"With the rise of deepfake technology, companies must strengthen their defenses against AI-based attacks. Here are five essential steps to fight back:","attributes":{},"parsedChildNodes":[],"key":49}],"key":49},{"nodeType":3,"nodeName":"#text","nodeValue":"\n","attributes":{},"parsedChildNodes":[],"key":50},{"nodeType":1,"nodeName":"P","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":1,"nodeName":"STRONG","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"1. Distrust secrecy and urgency.","attributes":{},"parsedChildNodes":[],"key":51}],"key":51},{"nodeType":3,"nodeName":"#text","nodeValue":" Requests that stress secrecy and urgency are red flags. Train employees to question whether the communication fits within normal company protocols and to verify information from multiple trusted sources. Don’t be afraid to ask for authorization, even when the request comes from higher up the chain. Humans are the weakest link in cybersecurity. They will continue to be as these attacks grow more sophisticated and leverage social engineering tactics.","attributes":{},"parsedChildNodes":[],"key":52}],"key":51},{"nodeType":3,"nodeName":"#text","nodeValue":"\n","attributes":{},"parsedChildNodes":[],"key":52},{"nodeType":1,"nodeName":"P","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":1,"nodeName":"STRONG","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"2. Strengthen authentication protocols.","attributes":{},"parsedChildNodes":[],"key":53}],"key":53},{"nodeType":3,"nodeName":"#text","nodeValue":" Simple phone calls, emails or face IDs can no longer be trusted for identity verification. Implement additional security protocols, such as multi-factor authentication. Also, use private, verifiable information. Think of how the Ferrari exec used personal intel from an offline conversation. The deepfake would never have access to that.","attributes":{},"parsedChildNodes":[],"key":54}],"key":53},{"nodeType":3,"nodeName":"#text","nodeValue":"\n","attributes":{},"parsedChildNodes":[],"key":54},{"nodeType":1,"nodeName":"P","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":1,"nodeName":"STRONG","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"3. Integrate deepfake mitigation into security policies.","attributes":{},"parsedChildNodes":[],"key":55}],"key":55},{"nodeType":3,"nodeName":"#text","nodeValue":" Incorporate deepfake detection technology and establish protocols for swift identification and response. Deepfake detection tools use AI to spot subtle inconsistencies in manipulated media, like irregularities in facial movements or pixel artifacts that may escape human detection. Beyond technology, security policies must be regularly updated to address the latest deepfake threats, and employees should receive ongoing training to recognize and respond effectively to potential attacks.","attributes":{},"parsedChildNodes":[],"key":56}],"key":55},{"nodeType":3,"nodeName":"#text","nodeValue":"\n","attributes":{},"parsedChildNodes":[],"key":56},{"nodeType":1,"nodeName":"P","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":1,"nodeName":"STRONG","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"4. Implement red team testing.","attributes":{},"parsedChildNodes":[],"key":57}],"key":57},{"nodeType":3,"nodeName":"#text","nodeValue":" Have red teams leverage deepfake tools to test company defenses. This can help identify weaknesses in security protocols so leaders can better educate employees on how to spot and respond to potential threats.","attributes":{},"parsedChildNodes":[],"key":58}],"key":57},{"nodeType":3,"nodeName":"#text","nodeValue":"\n","attributes":{},"parsedChildNodes":[],"key":58},{"nodeType":1,"nodeName":"P","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":1,"nodeName":"STRONG","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"5. Screen vendors carefully.","attributes":{},"parsedChildNodes":[],"key":59}],"key":59},{"nodeType":3,"nodeName":"#text","nodeValue":" Cybercriminals often target third-party vendors and platforms as a way to access larger organizations. The annual cost of supply chain cyberattacks to businesses is","attributes":{},"parsedChildNodes":[],"key":60},{"nodeType":1,"nodeName":"A","nodeValue":null,"id":"","attributes":{"href":"https://cybersecurityventures.com/software-supply-chain-attacks-to-cost-the-world-60-billion-by-2025/","rel":"nofollow noopener noreferrer","target":"_blank","className":"color-link","title":"https://cybersecurityventures.com/software-supply-chain-attacks-to-cost-the-world-60-billion-by-2025/","data-ga-track":"ExternalLink:https://cybersecurityventures.com/software-supply-chain-attacks-to-cost-the-world-60-billion-by-2025/","aria-label":"expected to reach $138 billion"},"href":"https://cybersecurityventures.com/software-supply-chain-attacks-to-cost-the-world-60-billion-by-2025/","parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":" expected to reach $138 billion","attributes":{},"parsedChildNodes":[],"key":61}],"key":61},{"nodeType":3,"nodeName":"#text","nodeValue":" by 2031. Ensure all vendors are taking steps to protect themselves from deepfakes and other AI-based attacks. Early detection is key. A breach in a third-party’s system could easily cascade into a wider cyberattack.","attributes":{},"parsedChildNodes":[],"key":62}],"key":59},{"nodeType":3,"nodeName":"#text","nodeValue":"\n","attributes":{},"parsedChildNodes":[],"key":60},{"nodeType":1,"nodeName":"H2","nodeValue":null,"id":"","attributes":{"className":"subhead-embed color-accent bg-base font-accent font-size text-align"},"parsedChildNodes":[{"nodeType":1,"nodeName":"STRONG","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"Looking Forward","attributes":{},"parsedChildNodes":[],"key":61}],"key":61}],"key":61},{"nodeType":3,"nodeName":"#text","nodeValue":"\n","attributes":{},"parsedChildNodes":[],"key":62},{"nodeType":1,"nodeName":"P","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"The message to business leaders is clear: The threat of AI deepfakes is real, and it’s accelerating.","attributes":{},"parsedChildNodes":[],"key":63}],"key":63},{"nodeType":3,"nodeName":"#text","nodeValue":"\n","attributes":{},"parsedChildNodes":[],"key":64},{"nodeType":1,"nodeName":"P","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"With the right defenses in place—vigilance, advanced authentication protocols, updated security policies and thorough vendor screening—business leaders can safeguard their organizations from becoming the next victim. It’s possible to outmaneuver cybercriminals in this high-stakes arms race.","attributes":{},"parsedChildNodes":[],"key":65}],"key":65},{"nodeType":3,"nodeName":"#text","nodeValue":"\n","attributes":{},"parsedChildNodes":[],"key":66},{"nodeType":1,"nodeName":"P","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"In the fight between deepfake creators and cyber teams, let's equip the good guys to win.","attributes":{},"parsedChildNodes":[],"key":67}],"key":67},{"nodeType":1,"nodeName":"HR","nodeValue":null,"id":"","attributes":{"className":"embed-base rule-embed color-accent border-solid weight-light"},"parsedChildNodes":[],"key":68},{"nodeType":3,"nodeName":"#text","nodeValue":" \n","attributes":{},"parsedChildNodes":[],"key":69},{"nodeType":1,"nodeName":"P","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":1,"nodeName":"STRONG","nodeValue":null,"id":"","attributes":{},"parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":" ","attributes":{},"parsedChildNodes":[],"key":70}],"key":70},{"nodeType":1,"nodeName":"A","nodeValue":null,"id":"","attributes":{"href":"https://councils.forbes.com/forbestechcouncil?utm_source=forbes.com\u0026utm_medium=referral\u0026utm_campaign=forbes-links\u0026utm_content=in-article-ad-links","target":"_self","className":"color-link","title":"https://councils.forbes.com/forbestechcouncil?utm_source=forbes.com\u0026utm_medium=referral\u0026utm_campaign=forbes-links\u0026utm_content=in-article-ad-links","data-ga-track":"InternalLink:https://councils.forbes.com/forbestechcouncil?utm_source=forbes.com\u0026utm_medium=referral\u0026utm_campaign=forbes-links\u0026utm_content=in-article-ad-links","aria-label":"Forbes Technology Council"},"href":"https://councils.forbes.com/forbestechcouncil?utm_source=forbes.com\u0026utm_medium=referral\u0026utm_campaign=forbes-links\u0026utm_content=in-article-ad-links","parsedChildNodes":[{"nodeType":3,"nodeName":"#text","nodeValue":"Forbes Technology Council","attributes":{},"parsedChildNodes":[],"key":71}],"key":71},{"nodeType":3,"nodeName":"#text","nodeValue":" is an invitation-only community for world-class CIOs, CTOs and technology executives. 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