The HubSpot Marketing Blog

<!doctype html><html lang="en-us"><head> <meta charset="utf-8"> <title>The HubSpot Marketing Blog </title> <link rel="shortcut icon" href="https://www.hubspot.com/hubfs/HubSpot_Logos/HubSpot-Inversed-Favicon.png"> <meta name="description" content="HubSpot’s Marketing Blog – attracting over 4.5 million monthly readers – covers everything you need to know to master inbound marketing."> <link rel="preload" href="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/LexendDeca-Medium.woff2" as="font" type="font/woff2" crossorigin="anonymous"> <link rel="preload" href="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/LexendDeca-SemiBold.woff2" as="font" type="font/woff2" crossorigin="anonymous"> <link rel="preload" href="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/LexendDeca-Light.woff2" as="font" type="font/woff2" crossorigin="anonymous"> <script type="application/ld+json" nonce="nGXFt47WbTqNUzCdtZr9ow=="> { "@context": "http://schema.org", 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Subscribe for little revelations across business and tech</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/@HubSpotMarketing" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > Marketing with HubSpot"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/HubSpotLogo_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing with HubSpot <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Learn marketing strategies and skills straight from the HubSpot experts</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable 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data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > Marketing Against the Grain"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MAT%20-%20Show%20Tile%20Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Against the Grain <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Watch two cerebral CMOs tackle strategy, tactics, and trends</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/channel/UCaAx1xeTgF3rs4rBPDq6-Kw" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > HubSpot"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/HubSpotLogo_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> HubSpot <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Everything you need to know about building your business on HubSpot</p> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> <a href="https://blog.hubspot.com/videos" class="blog-nav-media-dropdown-cta cl-button -primary ga_nav_link " data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > See all videos"> See all videos </a> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="podcasts-mega-menu-submenu" aria-expanded="false"> <h6>Podcasts</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="podcasts-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Podcasts</h3> <p>HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/3iN6uLVq" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > My First Million" data-navigation-params="blognavcard-podcasts-myfirstmillion"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MFM_Podcast_Art_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> My First Million </h4> <p class="blog-nav-card-description -small">Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/RzH0FxKT" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Goal Digger " data-navigation-params="blognavcard-podcasts-goaldigger"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/Goal_Digger_Podcast_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Goal Digger </h4> <p class="blog-nav-card-description -small">Redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/D_hLI7EZ" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > The Hustle Daily Show" data-navigation-params="blognavcard-podcasts-theshustledaily"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/DailyShow_Art_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Hustle Daily Show </h4> <p class="blog-nav-card-description -small">A daily dose of irreverent, offbeat, and informative takes on business and tech news</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/K4VKqLWV" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Another Bite" data-navigation-params="blognavcard-podcasts-onlinemarketingmadeeasy"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/Another%20Bite%20cover%20artwork_Small.jpg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Another Bite </h4> <p class="blog-nav-card-description -small">Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/5BUTJJYi" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Business Made Simple" data-navigation-params="blognavcard-podcasts-businessmadesimple"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/Business_Made_Simple_Art_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Business Made Simple </h4> <p class="blog-nav-card-description -small">Build your business for far and fast success </p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/5Mfokbsx" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Marketing Against the Grain" data-navigation-params="blognavcard-podcasts-beingboss"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MAT%20-%20Show%20Tile%20Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Against the Grain </h4> <p class="blog-nav-card-description -small">HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/tbteICG8" target="_blank">Online Marketing Made Easy</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/tbteICG8" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Online Marketing Made Easy </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/kLhOjV53" target="_blank">The Product Boss</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/kLhOjV53" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Product Boss </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/LJaBwFPi" target="_blank">Nudge</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/LJaBwFPi" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Nudge </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/t2kxrrUM" target="_blank">Side Hustle Pro</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/t2kxrrUM" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Side Hustle Pro </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/RYM8mDQs" target="_blank">Outbound Squad</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/RYM8mDQs" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Outbound Squad </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> <a href="https://blog.hubspot.com/podcasts" class="blog-nav-media-dropdown-cta cl-button -primary ga_nav_link " data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > See all podcasts"> See all podcasts </a> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="resources-mega-menu-submenu" aria-expanded="false"> <h6>Resources</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="resources-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Resources</h3> <p>Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://academy.hubspot.com" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Academy" data-navigation-params="blognavcard-resources-freecoursesandcertifications"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_academy_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Academy </h4> <p class="blog-nav-card-description -small">Learn and get certified in the latest business trends from leading experts</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/template" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Templates"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_templates_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Templates </h4> <p class="blog-nav-card-description -small">Interactive documents and spreadsheets to customize for your business's needs</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/ebook" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Ebooks"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_ebooks_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Ebooks </h4> <p class="blog-nav-card-description -small">In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/kit" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Kits"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_kits_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Kits </h4> <p class="blog-nav-card-description -small">Multi-use content bundled into one download to inform and empower you and your team</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/free-business-tools" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Tools"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_tools_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Tools </h4> <p class="blog-nav-card-description -small">Customized assets for better branding, strategy, and insights</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item -site-search"> <button class="blog-nav-site-search-trigger" aria-expanded="false" data-cl-modal="blog-search-modal"> <span class="visually-hidden">Search...</span> <svg class="cl-icon -search" aria-hidden="true"> <use href="#cl-icon-search"></use> </svg> </button> </li> <li class="blog-nav-primary-menu-item -hubspot-products"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="hubspot-products-mega-menu-submenu" aria-expanded="false"> <h6>HubSpot Products</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="hubspot-products-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-hubspot-products-dropdown cl-page-width"> <div class="blog-nav-menu-header blog-nav-hubspot-products-dropdown-header"> <h3>The HubSpot Customer Platform</h3> <p>All of HubSpot's marketing, sales, customer service, CMS, operations, and commerce software on one platform. <a class="hsg-nav__subheader-highlight" href="https://www.hubspot.com/pricing/marketing/enterprise?products=marketing-hub-professional_1&term=annual" target="_blank" rel="noopener noreferrer">See pricing</a></p> </div> <div class="blog-nav-hubspot-products-dropdown-links"> <ul class="blog-nav-menu-list blog-nav-hubspot-product-cards-list"> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-info-card ga_nav_link" href="//www.hubspot.com/products/crm" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Free HubSpot CRM"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Free HubSpot CRM </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-info-card ga_nav_link" href="//www.hubspot.com/products/get-started" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Overview of all products"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Overview of all products </h4> </div> <div 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data-ga_nav_tree_text="Tiktok"> <svg class="cl-icon"> <use href="#cl-icon-tiktok" /> </svg> <span class="hidden-social">Tiktok</span> </a> </li></ul> </section> <section class="hsg-footer__bottom"> <div class="hsg-footer__apps"><a class="ga_nav_link hsg-footer__app" href="https://apps.apple.com/us/app/hubspot/id1107711722" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Download on the App Store"> <img class="en-homepage-mobile-footer-apple" src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/app%20store%20high%20res.png?width=136&height=45&name=app%20store%20high%20res.png" alt="Download on the App Store" width="136" height="45" loading="lazy" srcset="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/app%20store%20high%20res.png?width=68&height=23&name=app%20store%20high%20res.png 68w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/app%20store%20high%20res.png?width=136&height=45&name=app%20store%20high%20res.png 136w, 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