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class="ct-text-block" >We provide custom PR services in Munich</div></div><div id="div_block-2045-23" class="ct-div-block menu-link-2" ><a id="link_text-2046-23" class="ct-link-text link-menu" href="https://prlab.co/locations/austin/" target="_self" >Austin</a><div id="text_block-2047-23" class="ct-text-block" >We provide custom PR services in Austin</div></div><div id="div_block-2407-23" class="ct-div-block menu-link-2" ><a id="link_text-2408-23" class="ct-link-text link-menu" href="https://prlab.co/locations/madrid/" target="_self" >Madrid</a><div id="text_block-2409-23" class="ct-text-block" >We provide custom PR services in Madrid</div></div></div></div><div id="div_block-2183-23" class="ct-div-block oxel_megamenu__wrapper--hidden oxel_megamenu__wrapper" megamenu-link-id="4"><div id="div_block-2184-23" class="ct-div-block" ><div id="div_block-2197-23" class="ct-div-block menu-link-2" ><a id="link_text-2198-23" class="ct-link-text link-menu" 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custom PR services in USA</div></div></div></div><div id="div_block-2060-23" class="ct-div-block oxel_megamenu__wrapper oxel_megamenu__wrapper--hidden" megamenu-link-id="5"><div id="div_block-2061-23" class="ct-div-block" ><div id="div_block-2062-23" class="ct-div-block menu-link-2" ><a id="link_text-2063-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/clients/" target="_self" >Our Clients</a><div id="text_block-2064-23" class="ct-text-block" >We work with different clients across multiple industries</div></div><div id="div_block-2065-23" class="ct-div-block menu-link-2" ><a id="link_text-2066-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/#philosophy-prlab" target="_self" >Our Philosophy</a><div id="text_block-2067-23" class="ct-text-block" >We like to do things differently at PRlab</div></div><div id="div_block-2068-23" class="ct-div-block menu-link-2" ><a id="link_text-2069-23" class="ct-link-text link-menu" href="https://prlab.co/blog/" target="_self" >PR Blog</a><div id="text_block-2070-23" class="ct-text-block" >Our blog shares knowledge across the marketing spectrum</div></div><div id="div_block-2071-23" class="ct-div-block menu-link-2" ><a id="link_text-2072-23" class="ct-link-text link-menu" href="https://prlab.co/resources/case-studies/" target="_self" >Case Studies</a><div id="text_block-2073-23" class="ct-text-block" >See how we develop custom PR strategies</div></div><div id="div_block-2077-23" class="ct-div-block menu-link-2" ><a id="link_text-2078-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/the-pr-paradox-by-matias-rodsevich/" >The PR Paradox</a><div id="text_block-2079-23" class="ct-text-block" >"The PR Paradox" looks in depth at PR today</div></div><div id="div_block-2176-23" class="ct-div-block menu-link-2" ><a id="link_text-2177-23" class="ct-link-text link-menu" href="https://prlab.co/resources/" >PR Resources</a><div id="text_block-2178-23" class="ct-text-block" >Become a master of public relations.</div></div></div></div></div><div id='inner_content-19-225' class='ct-inner-content'><section id="section-3868-2565" class=" ct-section" ><div class="ct-section-inner-wrap"><h1 id="headline-3869-2565" class="ct-headline title-1-new">HealthTech &<br>MedTech <span id="span-3870-2565" class="ct-span" >PR Agency</span> <br></h1><div id="text_block-3871-2565" class="ct-text-block text-new" >As a healthtech PR company, we have the knowledge and experience to get your startup or scaleup off the ground and into orbit. Whether it’s greater adoption, higher brand recall, or increased sales, we can help you stand out in the healthtech crowd.<br></div><div id="div_block-3872-2565" class="ct-div-block" ><a id="link_text-3873-2565" class="ct-link-text button-new" href="https://prlab.co/contact/" >Contact us</a><a id="link-3874-2565" class="ct-link button-new-white" href="https://prlab.co/resources/case-studies/" ><div id="text_block-3875-2565" class="ct-text-block" >Case Studies<br></div><img id="image-3876-2565" alt="Arrow" src="https://prlab.co/wp-content/uploads/2022/09/up-right-arrow.png" class="ct-image"/></a></div><div id="div_block-3877-2565" class="ct-div-block" ><div id="div_block-3878-2565" class="ct-div-block" ></div><img id="image-3879-2565" alt="Logo of Siilo, client of our healthtech PR agency" src="https://prlab.co/wp-content/uploads/2023/12/siilo-logo.png" class="ct-image"/><img id="image-3880-2565" alt="Logo of Neurosoft, client of our healthtech PR firm" src="https://prlab.co/wp-content/uploads/2023/07/logo-neurosoft-bio-client-of-prlab.svg" class="ct-image"/><img id="image-3881-2565" alt="Logo of Care to Translate, client of our healthtech PR company" src="https://prlab.co/wp-content/uploads/2022/10/care-to-translate-logo-client-prlab.svg" class="ct-image"/><img id="image-3882-2565" alt="Logo of Hybrigenics Pharma, client of our medtech PR agency" src="https://prlab.co/wp-content/uploads/2022/10/logo-of-hybrigenics.svg" class="ct-image"/><img id="image-3883-2565" alt="Logo of Napiferyn, client of our medtech public relations agency" src="https://prlab.co/wp-content/uploads/2024/02/napiferyn-biotech-prlab-client-logo-2.png" class="ct-image"/><div id="div_block-3884-2565" class="ct-div-block" ></div></div></div></section><section id="section-3886-2565" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3887-2565" class="ct-headline title-2-new">We consistently get our <span id="span-3888-2565" class="ct-span" >HealthTech</span> clients top tier global media coverage</h2></div></section><div id="div_block-3890-2565" class="ct-div-block slider" ><div id="div_block-3891-2565" class="ct-div-block track effect" ></div></div><section id="section-3893-2565" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3894-2565" class="ct-headline title-2-new">No fluff. <span id="span-3895-2565" class="ct-span" >We get results</span>. And we can prove it.<br></h2><div id="text_block-3896-2565" class="ct-text-block text-new" >In a competitive healthtech market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.<br></div><div id="div_block-3897-2565" class="ct-div-block" ><div id="div_block-3898-2565" class="ct-div-block" ><h3 id="headline-3899-2565" class="ct-headline title-block-new">Boost your HealthTech brand awareness</h3><div id="text_block-3900-2565" class="ct-text-block text-block-new" >Differentiate yourself in the crowded HealthTech sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.</div></div><div id="div_block-3901-2565" class="ct-div-block" ><div id="div_block-3902-2565" class="ct-div-block" ><div id="div_block-3903-2565" class="ct-div-block" ></div><div id="div_block-3904-2565" class="ct-div-block" ><div id="div_block-3905-2565" class="ct-div-block" ></div><div id="text_block-3906-2565" class="ct-text-block testimonials-text" >"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "</div><div id="div_block-3907-2565" class="ct-div-block" ><div id="text_block-3908-2565" class="ct-text-block title-name" >Frida Fors Wallsbeck<br></div><div id="text_block-3909-2565" class="ct-text-block" >Marketing Manager Nordics, Meltwater<br></div></div></div></div></div></div><div id="div_block-3910-2565" class="ct-div-block" ><div id="div_block-3911-2565" class="ct-div-block" ><div id="div_block-3912-2565" class="ct-div-block" ><div id="div_block-3913-2565" class="ct-div-block" ></div><div id="div_block-3914-2565" class="ct-div-block" ><div id="div_block-3915-2565" class="ct-div-block" ></div><div id="text_block-3916-2565" class="ct-text-block testimonials-text" >"We needed a tech PR firm to help us build our brand awareness. By partnering with PRLab, we were able to reach new publications and audiences across the Netherlands and Belgium. As a result, now Siilo is uniquely positioned as a solution to the problem of inefficiency in clinical collaborations between doctors and patients."</div><div id="div_block-3917-2565" class="ct-div-block" ><div id="text_block-3918-2565" class="ct-text-block title-name" >Joost Bruggeman<br></div><div id="text_block-3919-2565" class="ct-text-block" >CEO of Siilo<br></div></div></div></div></div><div id="div_block-3920-2565" class="ct-div-block" ><h3 id="headline-3921-2565" class="ct-headline title-block-new">HealthTech thought leadership & trust building</h3><div id="text_block-3922-2565" class="ct-text-block text-block-new" >In the fiercely competitive HealthTech landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field..<br></div></div></div></div></section><section id="section-3924-2565" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3925-2565" class="ct-headline title-2-new">Why trust us as your HealthTech PR agency<br></h2><div id="text_block-3926-2565" class="ct-text-block text-new" >We are a HealthTech PR firm specializing in startups, scaleups and corporations, and we’re on a mission to revamp a broken PR industry<br></div><div id="_tabs-3927-2565" class="oxy-tabs-wrapper oxy-tabs" data-oxy-tabs-active-tab-class='tabs-7144-tab-active' data-oxy-tabs-contents-wrapper='_tabs_contents-3936-2565' ><div id="_tab-3928-2565" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-3929-2565" class="ct-text-block" >Measuring success</div></div><div id="_tab-3930-2565" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-3931-2565" class="ct-text-block" >Real-time updates</div></div><div id="_tab-3932-2565" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-3933-2565" class="ct-text-block" >An integrated PR model</div></div><div id="_tab-3934-2565" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-3935-2565" class="ct-text-block" >HealthTech knowledge</div></div></div><div id="_tabs_contents-3936-2565" class="oxy-tabs-contents-wrapper oxy-tabs-contents" ><div id="_tab_content-3937-2565" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3938-2565" class="ct-div-block" ><div id="div_block-3939-2565" class="ct-div-block" ><h3 id="headline-3940-2565" class="ct-headline title-block-new">Measuring success</h3><div id="text_block-3941-2565" class="ct-text-block text-block-new" >Let’s face it. There is no point in putting in place a public relations strategy if you don’t measure if it’s working or not. No two organizations are the same. We take an individualized approach when looking at businesses. We discuss metrics with you and then look to implement them.<br></div></div><div id="div_block-3942-2565" class="ct-div-block" ><img id="image-3943-2565" alt="Image for "Measuring success", a reason to trust us" src="https://prlab.co/wp-content/uploads/2024/01/We-focus-on-outcomes.jpg" class="ct-image"/></div></div></div><div id="_tab_content-3944-2565" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3945-2565" class="ct-div-block" ><div id="div_block-3946-2565" class="ct-div-block" ><h3 id="headline-3947-2565" class="ct-headline title-block-new">Real-time updates</h3><div id="text_block-3948-2565" class="ct-text-block text-block-new" >We use the latest innovations to monitor progress, competitor movements, site traffic, keyword searches, and more, to see if our actions impact your target audience. This means you won’t have to wait for arduous monthly reports with lots of text and irrelevant bar charts.<br></div></div><div id="div_block-3949-2565" class="ct-div-block" ><img id="image-3950-2565" alt="Image for "Real-time updates", a reason to trust us" src="https://prlab.co/wp-content/uploads/2024/01/Value-creation.jpg" class="ct-image"/></div></div></div><div id="_tab_content-3951-2565" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3952-2565" class="ct-div-block" ><div id="div_block-3953-2565" class="ct-div-block" ><h3 id="headline-3954-2565" class="ct-headline title-block-new">An integrated PR model</h3><div id="text_block-3955-2565" class="ct-text-block text-block-new" >We think the marketing funnels need to be aligned. A robust brand message and delivery are only possible when the various funnels harmonize their messaging and purpose. We get to know your organization, its backstory, its goals, and where it wants to go in the future.<br></div></div><div id="div_block-3956-2565" class="ct-div-block" ><img id="image-3957-2565" alt="Image for "An integrated PR model", a reason to trust us" src="https://prlab.co/wp-content/uploads/2023/09/internal-communication-strategy-in-six-steps.jpg" class="ct-image"/></div></div></div><div id="_tab_content-3958-2565" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3959-2565" class="ct-div-block" ><div id="div_block-3960-2565" class="ct-div-block" ><h3 id="headline-3961-2565" class="ct-headline title-block-new">HealthTech knowledge</h3><div id="text_block-3962-2565" class="ct-text-block text-block-new" >We’ve helped firms in the industry expand and reach their potential through our tailored PR strategies, expertize, and products. We have huge insight and knowledge into healthtech and MedTech. We offer a range of PR products and services tailored to each client's needs.<br></div></div><div id="div_block-3963-2565" class="ct-div-block" ><img id="image-3964-2565" alt="Image for "HealthTech knowledge", a reason to trust us" src="https://prlab.co/wp-content/uploads/2024/01/Media-management.jpg" class="ct-image"/></div></div></div></div></div></section><section id="section-3967-2565" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3968-2565" class="ct-headline title-2-new">How do our HealthTech PR services work?</h2><div id="text_block-3969-2565" class="ct-text-block text-new" >PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that will ensure we get you the results we want.<br></div><div id="div_block-3970-2565" class="ct-div-block" ><div id="_tabs_contents-3971-2565" class="oxy-tabs-contents-wrapper oxy-tabs-contents" ><div id="_tab_content-3972-2565" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3973-2565" class="ct-div-block" ><img id="image-3974-2565" alt="Image for the step "We build trust", from our medtech pr services" src="https://prlab.co/wp-content/uploads/2022/09/pr-strategy-guide-definition-examples-and-tactics.jpg" class="ct-image"/></div><h3 id="headline-3975-2565" class="ct-headline title-block-new">We build trust</h3><div id="text_block-3976-2565" class="ct-text-block text-block-new" >Trust is essential in the health industry, as customers must feel confident that their health information is handled ethically. Therefore, effective messaging that builds trust and demonstrates the reliability and integrity of a health brand can be an important factor in its success.<br><br>The public relations efforts of a HealthCare brand need to be transparent, accurate, and consistent with the values and goals of the brand. It's also important to be responsive to customer questions or concerns, and to handle sensitive information, such as personal health data, with care and respect.</div></div><div id="_tab_content-3977-2565" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3978-2565" class="ct-div-block" ><img id="image-3979-2565" alt="Image for the step "Leading-edge technology", from our healthtech pr services" src="https://prlab.co/wp-content/uploads/2023/11/50-leading-media-outlets-for-news-coverage-in-2024.jpg" class="ct-image"/></div><h3 id="headline-3980-2565" class="ct-headline title-block-new">Leading-edge technology</h3><div id="text_block-3981-2565" class="ct-text-block text-block-new" >We make the most of AI to spot trends in the market to know what is coming next. This could be the next medical device or the latest trends in big data that can spot predictive analytics. AI and leading-edge technologies can be a powerful way for a PR firm to stay ahead of market trends and identify client opportunities.<br><br>We can gain valuable insights into what is coming next by using AI and other technologies to analyze data and spot trends.</div></div><div id="_tab_content-3982-2565" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3983-2565" class="ct-div-block" ><img id="image-3984-2565" alt="Image for the step "We listen", from our medtech public relations agency" src="https://prlab.co/wp-content/uploads/2021/01/public-relations-breakfasts-amsterdam-2-1.jpg" class="ct-image"/></div><h3 id="headline-3985-2565" class="ct-headline title-block-new">We listen</h3><div id="text_block-3986-2565" class="ct-text-block text-block-new" >Listening to the customer is an essential aspect of any PR strategy. We invest in surveys of your customers to understand what is important to them. We build campaigns to meet customer needs this way, your communications strategy can deliver your objectives.<br><br>By regularly conducting customer surveys and other research to understand what is important to them, we gain valuable insights into the needs and preferences of the target audience. This can ensure that communications efforts are more relevant and effective and are more likely to achieve the desired results.</div></div><div id="_tab_content-3987-2565" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3988-2565" class="ct-div-block" ><img id="image-3989-2565" alt="Image for the step "We believe in HealthTech PR"" src="https://prlab.co/wp-content/uploads/2024/01/team.jpg" class="ct-image"/></div><h3 id="headline-3990-2565" class="ct-headline title-block-new">We believe in HealthTech PR</h3><div id="text_block-3991-2565" class="ct-text-block text-block-new" >We are proud of what we do. We work with you to reimagine health PR and what it should be. What kind of approach should be used to raise awareness for a public health campaign? In what ways can we turn new clinical data into an advocacy campaign? All this requires a clear identity.<br><br>Our efforts include stakeholder relations, events, educational content, social media, outreach, and compelling arguments. Your company can count on us for proactive, innovative, agile, results-driven work.</div></div><div id="_tab_content-3992-2565" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3993-2565" class="ct-div-block" ><img id="image-3994-2565" alt="Image for the step "360 degree PR", from our healthtech pr services" src="https://prlab.co/wp-content/uploads/2021/02/thought-leadership-and-technology.jpg" class="ct-image"/></div><h3 id="headline-3995-2565" class="ct-headline title-block-new">360 degree PR</h3><div id="text_block-3996-2565" class="ct-text-block text-block-new" >Our expertise in health communications, social media, and digital technology allows us to impact the digital health landscape. We use various digital platforms and social media channels to influence conversations to meet your business objectives. We understand medical and regulatory social media codes of conduct in the health field.<br><br>From websites, infographics, videos, and animations, to apps, augmented reality, and social media, we help pharmaceutical marketers and healthcare communicators to effectively harness digital technologies to analyze, engage in, and shape conversations.</div></div></div><div id="div_block-3997-2565" class="ct-div-block" ><div id="_tabs-3998-2565" class="oxy-tabs-wrapper oxy-tabs" data-oxy-tabs-active-tab-class='tabs-9037-tab-active' data-oxy-tabs-contents-wrapper='_tabs_contents-3971-2565' ><div id="_tab-3999-2565" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-4000-2565" class="ct-text-block" >We build trust</div></div><div id="_tab-4001-2565" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-4002-2565" class="ct-text-block" >Leading-edge technology</div></div><div id="_tab-4003-2565" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-4004-2565" class="ct-text-block" >We listen</div></div><div id="_tab-4005-2565" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-4006-2565" class="ct-text-block" >We believe in HealthTech PR</div></div><div id="_tab-4007-2565" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-4008-2565" class="ct-text-block" >360 degree PR</div></div></div><div id="div_block-4009-2565" class="ct-div-block" ><div id="div_block-4010-2565" class="ct-div-block" ><img id="image-4011-2565" alt="Logo of Siilo, client of our healthtech public relations firm" src="https://prlab.co/wp-content/uploads/2023/12/siilo-logo.png" class="ct-image"/></div><div id="_rich_text-4012-2565" class="oxy-rich-text testimonials-text" ><p>PRLab first worked with Siiilo when they approached PRLab with the goal to launch funding news in the Dutch and Belgian markets, and boost their global visibility as a brand. The intrepid company wanted to build foundational brand awareness as well as their thought leadership credentials.</p></div><a id="link_text-4013-2565" class="ct-link-text" href="https://prlab.co/about-us/clients/siilo/" >Success Study</a></div></div></div></div></section><section id="section-4015-2565" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-4016-2565" class="ct-div-block" ><div id="div_block-4017-2565" class="ct-div-block" ><h2 id="headline-4018-2565" class="ct-headline title-block-new">We're experts in HealthTech and we can prove it</h2><div id="_rich_text-4019-2565" class="oxy-rich-text testimonials-text" ><p>"HealthTech is growing as further advancements in tech are empowering patient-centric care. Partner with us – having collaborated with plenty of HealthTech brands, we understand the industry nuances and what it takes to stand out ."</p></div></div><div id="div_block-4020-2565" class="ct-div-block" ><img id="image-4021-2565" alt="Photo of Matias Rodsevich, PR consultant specialized in MedTech and HealthTech companies" src="https://prlab.co/wp-content/uploads/2023/05/matias-rodsevich-international-pr-expert.webp" class="ct-image"/><div id="div_block-4022-2565" class="ct-div-block" ><div id="text_block-4023-2565" class="ct-text-block" >Matias Rodsevich<br></div><div id="text_block-4024-2565" class="ct-text-block" >Founder & CEO of PRLab,<br>a pioneer in HealthTech PR</div></div></div></div></div></section><section id="section-4026-2565" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-4027-2565" class="ct-headline title-2-new">Related services</h2><div id="text_block-4028-2565" class="ct-text-block text-new" >Covering all areas of the PR journey<br></div><div id="div_block-4029-2565" class="ct-div-block" ><div id="div_block-4030-2565" class="ct-div-block" ><div id="div_block-4031-2565" class="ct-div-block" ><a id="link-4032-2565" class="ct-link" href="https://prlab.co/pr-services/digital-pr-agency/" target="_self" ><h3 id="headline-4033-2565" class="ct-headline title-3-new">Digital PR<br></h3></a><div id="text_block-4034-2565" class="ct-text-block text-div-new" >We apply core PR principles in digital environments<br></div></div></div><div id="div_block-4035-2565" class="ct-div-block" ><div id="div_block-4036-2565" class="ct-div-block" ><a id="link-4037-2565" class="ct-link" href="https://prlab.co/pr-services/internal-communications/" target="_self" ><h3 id="headline-4038-2565" class="ct-headline title-3-new">Internal comms<br></h3></a><div id="text_block-4039-2565" class="ct-text-block text-div-new" >Internal communication services for corporates<br></div></div></div><div id="div_block-4040-2565" class="ct-div-block" ><div id="div_block-4041-2565" class="ct-div-block" ><a id="link-4042-2565" class="ct-link" href="https://prlab.co/pr-services/tech-pr-agency-for-startups/" target="_self" ><h3 id="headline-4043-2565" class="ct-headline title-3-new">Tech PR services<br></h3></a><div id="text_block-4044-2565" class="ct-text-block text-div-new" >Specializing in PR for tech companies and startups<br></div></div></div><div id="div_block-4045-2565" class="ct-div-block" ><div id="div_block-4046-2565" class="ct-div-block" ><a id="link-4047-2565" class="ct-link" href="https://prlab.co/pr-services/media-training/" target="_self" ><h3 id="headline-4048-2565" class="ct-headline title-3-new">Media training<br></h3></a><div id="text_block-4049-2565" class="ct-text-block text-div-new" >We build media relationships and train your team<br></div></div></div></div></div></section><section id="section-4051-2565" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-4052-2565" class="ct-headline title-2-new">Related sectors</h2><div id="text_block-4053-2565" class="ct-text-block text-new" >Covering all tech and related industries<br></div><div id="div_block-4054-2565" class="ct-div-block" ><div id="div_block-4055-2565" class="ct-div-block" ><div id="div_block-4056-2565" class="ct-div-block" ><a id="link-4057-2565" class="ct-link" href="https://prlab.co/sectors/biotech-pr-firm/" target="_self" ><h3 id="headline-4058-2565" class="ct-headline title-3-new">BioTech PR Firm<br></h3></a><div id="text_block-4059-2565" class="ct-text-block text-div-new" >Trust PRLab as your BioTech PR agency<br></div></div></div><div id="div_block-4060-2565" class="ct-div-block" ><div id="div_block-4061-2565" class="ct-div-block" ><a id="link-4062-2565" class="ct-link" href="https://prlab.co/sectors/healthcare-pr-agency/" target="_self" ><h3 id="headline-4063-2565" class="ct-headline title-3-new">Healthcare PR<br></h3></a><div id="text_block-4064-2565" class="ct-text-block text-div-new" >Trust PRLab as your Healthcare PR agency<br></div></div></div><div id="div_block-4065-2565" class="ct-div-block" ><div id="div_block-4066-2565" class="ct-div-block" ><a id="link-4067-2565" class="ct-link" href="https://prlab.co/sectors/cleantech-and-renewable-energy-pr/" target="_self" ><h3 id="headline-4068-2565" class="ct-headline title-3-new">CleanTech PR<br></h3></a><div id="text_block-4069-2565" class="ct-text-block text-div-new" >Trust PRLab as your CleanTech PR agency<br></div></div></div></div></div></section><section id="section-4071-2565" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-4072-2565" class="ct-headline title-2-new">Still have questions?</h2><div id="div_block-4073-2565" class="ct-div-block oxel_accordion" ><div id="code_block-4074-2565" class="ct-code-block" ></div><button id="div_block-4075-2565" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-4076-2565" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-4077-2565" class="ct-headline title-faq">What is MedTech?</h3></div><div id="fancy_icon-4078-2565" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-4078-2565"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-4079-2565" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-4080-2565" class="ct-div-block" ><div id="_rich_text-4081-2565" class="oxy-rich-text text-faq" ><p>Short for <dfn title="definition-medical-technology">medical technology</dfn>, MedTech is the term used when referring to products, services, and solutions, as well as technological advancements in the eHealth industry. MedTech can further be understood as a specialized area within healthcare, specifically in the digital medical scope of things. MedTech products and services makes use of technological advancements to improve people’s quality of life and to improve health standards. With new technologies on the rise, the medical sector is fast changing to adapting a digital-first mindset. Hence, the rise of MedTech as a valuable industry to benefit the well-being of society.</p></div></div></div><button id="div_block-4082-2565" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-4083-2565" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-4084-2565" class="ct-headline title-faq">What is HealthTech?</h3></div><div id="fancy_icon-4085-2565" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-4085-2565"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-4086-2565" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-4087-2565" class="ct-div-block" ><div id="_rich_text-4088-2565" class="oxy-rich-text text-faq" ><p><dfn title="definition-healthtech">HealthTech</dfn>, or health technology, is recognized as the application of healthcare knowledge and skills to advance the healthcare sector. Due to evolutions, HealthTech is the fastest growing devision within the healthcare sector. HealthTech refers to many services and sectors related to digital health, such as delivery systems, payments, health applications and more. Key drivers of HealthTech's evolution has been digital consumer behavior and technological disruption across multiple industries and sectors, feeding into healthcare and medical support systems.</p></div></div></div><button id="div_block-4089-2565" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-4090-2565" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-4091-2565" class="ct-headline title-faq">What does PR mean for MedTech?</h3></div><div id="fancy_icon-4092-2565" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-4092-2565"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-4093-2565" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-4094-2565" class="ct-div-block" ><div id="_rich_text-4095-2565" class="oxy-rich-text text-faq" ><p>As with any other industry, MedTech asks for news and publicity. What makes PR for MedTech unique is communications need to keep up with a continuously innovating industry. That’s why PR for MedTech sets out to ensure the company at hand stays relevant and up-to-date with the quality of news and content pieces. With next-gen technologies adding to the complexity of the MedTech scope, public relations is tasked with ensuring valuable coverage across new media sites. Every PR effort amounts to a positive market position and secured media publications.</p></div></div></div><button id="div_block-4096-2565" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-4097-2565" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-4098-2565" class="ct-headline title-faq">Why is PR needed in MedTech and HealthTech?</h3></div><div id="fancy_icon-4099-2565" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-4099-2565"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-4100-2565" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-4101-2565" class="ct-div-block" ><div id="_rich_text-4102-2565" class="oxy-rich-text text-faq" ><p>As both industries continue to expand and develop, public relations has proved invaluable in drawing attention to new technologies impacting the market and people’s daily lives. PR can help differentiate you in this ever-evolving field, demonstrating your credibility and uniqueness in the market and giving your company’s mission a starring role in your brand narrative. Having a great product alone won't cut it. People need to know about it. From statistics to successful user stories and thought leadership, you must showcase your successes and expertise. This is where PR comes in. A winning PR strategy can get your message in front of the stakeholders that will make the difference to succeeding or not.</p></div></div></div><button id="div_block-4110-2565" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-4111-2565" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-4112-2565" class="ct-headline title-faq">What makes an effective PR campaign in MedTech and HealthTech?</h3></div><div id="fancy_icon-4113-2565" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-4113-2565"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-4107-2565" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-4108-2565" class="ct-div-block" ><div id="_rich_text-4109-2565" class="oxy-rich-text text-faq" ><p>While there are differences in both sectors, an effective campaign is well-researched and conveys perfectly what your organization is trying to achieve. You need a cohesive message that defines and separates you from the others. This will help you create riveting content to win leads, engage people, and inspire them to take positive action. Find where your target audiences go and what they are searching for. Use Digital PR through social media, video, and insightful blogs. Depending on goals, you may target niche industry-specific outlets or platforms, for instance, when reaching professional audiences and communities. If you target the general public, it's important to keep your message as simple as possible to amplify it, so lose the jargon here.</p></div></div></div><button id="div_block-4116-2565" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-4117-2565" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-4118-2565" class="ct-headline title-faq">What are some of the key challenges in MedTech and HealthTech PR?</h3></div><div id="fancy_icon-4119-2565" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-4119-2565"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-4120-2565" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-4121-2565" class="ct-div-block" ><div id="_rich_text-4122-2565" class="oxy-rich-text text-faq" ><p>One key issue impacting these industries is the time to market of products. The critical nature of healthcare means very often approval is needed from professional bodies before a product can be used, and there are strong regulatory processes attached and strict rules on what can and can’t be said. This makes the execution of campaigns harder, leading to missed opportunities for reaching people and maintaining peak media interest. It can also give competitors a jumpstart. You need a flexible PR strategy to help you navigate regulatory landscapes, ethical concerns, and manage stakeholder expectations. Staying informed about industry changes, data management, and security also present challenges we can help with.</p></div></div></div><button id="div_block-4125-2565" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-4126-2565" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-4127-2565" class="ct-headline title-faq">Why choose us as your PR agency?</h3></div><div id="fancy_icon-4128-2565" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-4128-2565"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-4129-2565" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-4130-2565" class="ct-div-block" ><div id="_rich_text-4131-2565" class="oxy-rich-text text-faq" ><p>Momentous advances for both patients and the public have come about via these sectors. Our expertise puts us in an excellent place to help both. We pride ourselves on getting it right and creating messages that your target audiences need to hear so we get the desired results for clients in the greatest timescale possible. We help businesses grow. We seek long-term business relationships, which is why we promote two-way communication with our clients to make sure we’re on track and achieving what we both set out to. This is how we work with clients.</p></div></div></div><button id="div_block-4137-2565" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-4138-2565" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-4139-2565" class="ct-headline title-faq">Who have you worked with in the space?</h3></div><div id="fancy_icon-4140-2565" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-4140-2565"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-4134-2565" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-4135-2565" class="ct-div-block" ><div id="_rich_text-4136-2565" class="oxy-rich-text text-faq" ><p>After closing a Series A funding round, Siilo wanted to communicate this to elevate themselves as leaders in MedTech. The idea was to boost Siilo's brand awareness and thought leadership credentials with a long-term PR plan. We used stories, interviews, and carefully timed pitches to attain consistent and beneficial media coverage in selected outlets over time. After doing keyword research, we designed a winning press release and placed it under embargo for maximum impact. Coverage was landed in tier 1 Belgian and Dutch outlets (the market they were targeting) by this and newsjacking techniques, and an interview was secured to position Siilo and its execs as thought leaders. By the end of the collaboration, we had landed eight pieces of valuable coverage.</p></div></div></div></div></div></section><div id="shortcode-3490-2565" class="ct-shortcode" ><script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Service", "name": "Healthtech and MedTech PR agency", "url": "https://prlab.co/sectors/medtech-healthtech-pr-agency/", "description": "As a healthtech PR company, we have the knowledge and experience to get your startup or scaleup off the ground and into orbit. 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By the end of the collaboration, we had landed eight pieces of valuable coverage." } }] } </script></div></div><section id="section-1819-23" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-1820-23" class="ct-div-block" ><div id="div_block-1821-23" class="ct-div-block" ><img loading="lazy" id="image-1822-23" alt="Logo of PRLab, an international tech PR firm" src="https://prlab.co/wp-content/uploads/2023/04/prlab-logo-global-technology-pr-agency.svg" class="ct-image"/><div id="text_block-1823-23" class="ct-text-block banner-home" >Do you want to boost your growth with PR?<br></div><div id="_rich_text-1824-23" class="oxy-rich-text testimonials-text" >We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. 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