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class="ct-text-block" >We provide custom PR services in Munich</div></div><div id="div_block-2045-23" class="ct-div-block menu-link-2" ><a id="link_text-2046-23" class="ct-link-text link-menu" href="https://prlab.co/locations/austin/" target="_self" >Austin</a><div id="text_block-2047-23" class="ct-text-block" >We provide custom PR services in Austin</div></div><div id="div_block-2407-23" class="ct-div-block menu-link-2" ><a id="link_text-2408-23" class="ct-link-text link-menu" href="https://prlab.co/locations/madrid/" target="_self" >Madrid</a><div id="text_block-2409-23" class="ct-text-block" >We provide custom PR services in Madrid</div></div></div></div><div id="div_block-2183-23" class="ct-div-block oxel_megamenu__wrapper--hidden oxel_megamenu__wrapper" megamenu-link-id="4"><div id="div_block-2184-23" class="ct-div-block" ><div id="div_block-2197-23" class="ct-div-block menu-link-2" ><a id="link_text-2198-23" class="ct-link-text link-menu" 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custom PR services in USA</div></div></div></div><div id="div_block-2060-23" class="ct-div-block oxel_megamenu__wrapper oxel_megamenu__wrapper--hidden" megamenu-link-id="5"><div id="div_block-2061-23" class="ct-div-block" ><div id="div_block-2062-23" class="ct-div-block menu-link-2" ><a id="link_text-2063-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/clients/" target="_self" >Our Clients</a><div id="text_block-2064-23" class="ct-text-block" >We work with different clients across multiple industries</div></div><div id="div_block-2065-23" class="ct-div-block menu-link-2" ><a id="link_text-2066-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/#philosophy-prlab" target="_self" >Our Philosophy</a><div id="text_block-2067-23" class="ct-text-block" >We like to do things differently at PRlab</div></div><div id="div_block-2068-23" class="ct-div-block menu-link-2" ><a id="link_text-2069-23" class="ct-link-text link-menu" href="https://prlab.co/blog/" target="_self" >PR Blog</a><div id="text_block-2070-23" class="ct-text-block" >Our blog shares knowledge across the marketing spectrum</div></div><div id="div_block-2071-23" class="ct-div-block menu-link-2" ><a id="link_text-2072-23" class="ct-link-text link-menu" href="https://prlab.co/resources/case-studies/" target="_self" >Case Studies</a><div id="text_block-2073-23" class="ct-text-block" >See how we develop custom PR strategies</div></div><div id="div_block-2077-23" class="ct-div-block menu-link-2" ><a id="link_text-2078-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/the-pr-paradox-by-matias-rodsevich/" >The PR Paradox</a><div id="text_block-2079-23" class="ct-text-block" >"The PR Paradox" looks in depth at PR today</div></div><div id="div_block-2176-23" class="ct-div-block menu-link-2" ><a id="link_text-2177-23" class="ct-link-text link-menu" href="https://prlab.co/resources/" >PR Resources</a><div id="text_block-2178-23" class="ct-text-block" >Become a master of public relations.</div></div></div></div></div><div id='inner_content-19-225' class='ct-inner-content'><div id="nestable_shortcode-3856-5176" class="ct-nestable-shortcode" ><script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Service", "name": "Digital PR Services", "url": "https://prlab.co/pr-services/digital-pr-agency/", "description": "If you’re a startup or scaleup, then you’ve probably reached the point of needing a PR campaign. Digital PR strategies provide the best exposure. We’ll show you what digital PR is and how we help companies and startups like yours.", "slogan": "The best digital PR agency", "serviceType": [ "Digital public relations", "Digital pr agency" ], "keywords": "digital pr services, digital pr company, digial pr firm, digital pr agency, digital pr specialist, digital pr consultant", "brand": { "@type": "Organization", "name": "PRLab | PR Agency - PR Firm", "url": "https://prlab.co", "description": "Global PR Firm with offices in Amsterdam, Stockholm, Austin & Munich. The leading global PR agency. We operate on an international scale, providing specialized global PR services for tech startups and corporates", "email": "hello@prlab.co", "telephone": "+31202443748", "sameAs": [ "https://clutch.co/profile/prlab#summary", "https://twitter.com/PRLab_Hub", "https://instagram.com/prlabhub", "https://www.facebook.com/PRLabHub/", "https://www.linkedin.com/company/prlab-hub/" ], "address": { "@type": "PostalAddress", "streetAddress": "Herengracht 252", "addressLocality": "Amsterdam", "postalCode": "1016 BV", "addressCountry": "Netherlands" }, "logo": "https://prlab.co/wp-content/uploads/2023/04/prlab-logo-global-technology-pr-agency.svg", "image": "https://prlab.co/wp-content/uploads/2023/04/prlab-logo-global-technology-pr-agency.svg" }, "provider": { "@type": "Organization", "name": "PRLab | PR Agency - PR Firm", "url": "https://prlab.co" }, "offers": { "@type": "Offer", "url": "https://prlab.co/pr-services/digital-pr-agency/", "price": "Upon Request", "priceCurrency": "USD" }, "additionalType": "https://en.wikipedia.org/wiki/Online_public_relations" } </script> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why should I use PRLab as my digital PR agency?", "acceptedAnswer": { "@type": "Answer", "text": "You need a marketing team that understands your goals to create a comprehensive digital PR strategy. PRLab has the skills to navigate the complex media landscape. We have a proven track record of success in gaining brand exposure for clients in various industries. Our experienced team's vast knowledge and passion for digital marketing allows us to create compelling stories, achieve media coverage, and establish strong relationships with editors at the outlets most relevant to you. Our aim is to drive growth for your business. You are in good hands. Our methods work." } },{ "@type": "Question", "name": "How Can Digital PR Benefit My Business?", "acceptedAnswer": { "@type": "Answer", "text": "Companies and consumers go online to buy what they need. Your online PR efforts have, therefore, never been more important. An effective digital PR campaign can drive traffic to a website and turn those visitors into actual customers. Online PR is important to brands for several other reasons, including earning new links that take users to your website, which boosts SEO performance and increases organic traffic (see above). It is also important to communicate expert knowledge to the general public and search engines, which is made possible through the relevant placements of your thoughts and opinions in journalists’ articles. It also helps build a community through thought-out and planned on-site assets and engagement." } },{ "@type": "Question", "name": "How will I know how successful a digital PR campaign has been?", "acceptedAnswer": { "@type": "Answer", "text": "One wonderful thing about digital PR (there are many of course) is that it shines a powerful light on your ROI. This is because it presents the best opportunities and clarity when it comes to tracking your leads, where sales come from, and how long people spend on your website and its pages. There are different tools for measuring different platforms. Put simply, it is better for measuring results, thus making it easier to tailor strategies or make adjustments. We’ll work with you to determine the key success metrics you’re looking for, what you want to achieve and when." } },{ "@type": "Question", "name": "How do you decide which Digital PR tactics to use?", "acceptedAnswer": { "@type": "Answer", "text": "This depends on the nature of your organization, where you’re up to so far, and what you want to achieve. For example, if you are aiming for more website traffic, content marketing and link-building might be a priority. Launching a new product? Then, press release coverage in certain outlets may be your goal. Looking to attract investment? Then, thought leadership, perhaps, or maybe all of the above. It also depends on where your target audience is and how you hope to reach them. There are a handful of tactics we may employ. We’ll have a chat about these." } },{ "@type": "Question", "name": "How Do We Get Started with Your Digital PR Services?", "acceptedAnswer": { "@type": "Answer", "text": "To make the first step, click ‘contact us’ to send us a message using our contact form, or drop us a call if you’re based in The Netherlands. Tell us what you want to achieve with your digital PR campaign. Every business has unique challenges and specific needs. We want you to tell us about yours. This will give us the best chance of understanding what you want to achieve and how we’ll go about this." } },{ "@type": "Question", "name": "What kind of digital PR do you specialize in?", "acceptedAnswer": { "@type": "Answer", "text": "We cover the full spectrum of digital PR, from SEO, crisis management, internal communications, media training, and PR funding. Our highly specialized and talented team is focused on delivering you the results you need. We can track influence and digital mentions, creating engaging and tailored content to enhance your brand’s visibility. We focus on leveraging the power of PR to build and maintain a strong, positive public perception of your business." } },{ "@type": "Question", "name": "What is the level of involvement expected from my business?", "acceptedAnswer": { "@type": "Answer", "text": "Before we begin, we sit down to work with you to develop SMART goals (specific, measurable, achievable, realistic, and time-bound) and what KPIs we will use. At PRLab, we take a different approach and don't sit around waiting for our clients to send us news. We ensure our clients' visibility by constantly creating news and placing them in well-known outlets within their field. Our goal is to become an extension of your team functions." } },{ "@type": "Question", "name": "Who will work on my business’s campaign?", "acceptedAnswer": { "@type": "Answer", "text": "We’ll assess your needs and assemble a team of experts based on your goals and market. You’ll get a team member who you can reach out to as a point of contact. Plus, our other experts depending on your needs. We’re always open and transparent about what we’re doing, when, and why." } }] } </script></div><section id="section-4644-5176" class=" ct-section" ><div class="ct-section-inner-wrap"><h1 id="headline-4645-5176" class="ct-headline title-1-new">Digital PR agency with <span id="span-4646-5176" class="ct-span" >proven ROI</span><br></h1><div id="text_block-4647-5176" class="ct-text-block text-new" >If you’re a leading tech player, then you need to measure all your efforts' ROI. Digital PR strategies provide the best exposure while allowing you to measure many metrics. We’ll show you what digital PR is and how we help companies and startups like yours.<br></div><div id="div_block-4648-5176" class="ct-div-block" ><a id="link_text-4649-5176" class="ct-link-text button-new" href="https://prlab.co/contact/" >Contact us</a><a id="link-4650-5176" class="ct-link button-new-white" href="https://prlab.co/resources/case-studies/" ><div id="text_block-4651-5176" class="ct-text-block" >Case Studies<br></div><img id="image-4652-5176" alt="Arrow" src="https://prlab.co/wp-content/uploads/2022/09/up-right-arrow.png" class="ct-image"/></a></div><div id="div_block-4653-5176" class="ct-div-block" ><img id="image-4654-5176" alt="Logo of Unifonic, client of our digital pr agency" src="https://prlab.co/wp-content/uploads/2022/07/logo-of-unifonic-client-of-PRLab.png" class="ct-image"/><img id="image-4655-5176" alt="Logo of Wayflyer, client of our digital pr firm" src="https://prlab.co/wp-content/uploads/2022/07/logo-of-wayflyer-blue-client-of-PRLab.png" class="ct-image"/><img id="image-4656-5176" alt="Logo of Chargebee, client of our digital PR services" src="https://prlab.co/wp-content/uploads/2022/07/logo-of-chargebee-client-of-PRLab.png" class="ct-image"/><img id="image-4657-5176" alt="Logo of TomTom, client of our digital public relations agency" src="https://prlab.co/wp-content/uploads/2023/11/TomTom_logo.svg" class="ct-image"/><img id="image-4658-5176" alt="Logo of meltwater, client of our digital" src="https://prlab.co/wp-content/uploads/2022/07/logo-of-meltwater-client-of-PRLab.png" class="ct-image"/><img id="image-4659-5176" alt="Logo of Moss, client of our digital pr agency" src="https://prlab.co/wp-content/uploads/2023/03/logo-moss-client-of-prlab.svg" class="ct-image"/><img id="image-4660-5176" alt="Logo of Recruitee, client of our digital PR firm" src="https://prlab.co/wp-content/uploads/2023/07/recruitee-logo.svg" class="ct-image"/></div></div></section><section id="section-4662-5176" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-4663-5176" class="ct-headline title-2-new">Some <span id="span-4664-5176" class="ct-span" >Top-tier media coverage</span> that we constantly achieve thanks to our Digital PR strategies</h2></div></section><div id="div_block-4666-5176" class="ct-div-block slider" ><div id="div_block-4667-5176" class="ct-div-block track" ></div></div><section id="section-4669-5176" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-4670-5176" class="ct-headline title-2-new">How we help you grow with digital PR</h2><div id="text_block-4671-5176" class="ct-text-block text-new" >As a leading digital PR agency we provide custom-made strategies to meet you at the stage of your growth you're at.<br></div><div id="div_block-4672-5176" class="ct-div-block" ><div id="div_block-4673-5176" class="ct-div-block" ><h3 id="headline-4674-5176" class="ct-headline title-block-new">Boost your brand with global digital PR</h3><div id="text_block-4675-5176" class="ct-text-block text-block-new" >Enhance brand awareness, attract clients, form partnerships, and secure investments through a dynamic digital PR campaign. As a top-tier global PR firm, we strategically position native teams worldwide, spanning key regions and time zones.</div></div><div id="div_block-4676-5176" class="ct-div-block" ><div id="div_block-4677-5176" class="ct-div-block" ><div id="div_block-4678-5176" class="ct-div-block" ></div><div id="div_block-4679-5176" class="ct-div-block" ><div id="div_block-4680-5176" class="ct-div-block" ></div><div id="text_block-4681-5176" class="ct-text-block testimonials-text" >"PRLab created content that even won a prize for us. Their understanding of our philosophy resulted in great content and top tier coverage. The team delivered on time and was responsive, demonstrating professionalism, and attentiveness. "</div><div id="div_block-4682-5176" class="ct-div-block" ><div id="text_block-4683-5176" class="ct-text-block title-name" >Natalie Dzigciot<br></div><div id="text_block-4684-5176" class="ct-text-block" >Communications Director, CoreZero<br></div></div></div></div></div></div><div id="div_block-4685-5176" class="ct-div-block" ><div id="div_block-4686-5176" class="ct-div-block" ><div id="div_block-4687-5176" class="ct-div-block" ><div id="div_block-4688-5176" class="ct-div-block" ></div><div id="div_block-4689-5176" class="ct-div-block" ><div id="div_block-4690-5176" class="ct-div-block" ></div><div id="text_block-4691-5176" class="ct-text-block testimonials-text" >"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "</div><div id="div_block-4692-5176" class="ct-div-block" ><div id="text_block-4693-5176" class="ct-text-block title-name" >Frida Fors Wallsbeck<br></div><div id="text_block-4694-5176" class="ct-text-block" >Marketing Manager Nordics, Meltwater<br></div></div></div></div></div><div id="div_block-4695-5176" class="ct-div-block" ><h3 id="headline-4696-5176" class="ct-headline title-block-new">Establish thought leadership and foster trust in the digital landscape</h3><div id="text_block-4697-5176" class="ct-text-block text-block-new" >In the competitive and saturated digital space, relying solely on press releases via wires won't suffice. What you need is a robust thought leadership strategy to carve out your position as an industry leader. This approach is crucial for building trust among key stakeholders, including investors, partners, and clients in the realm of digital PR.</div></div></div></div></section><section id="section-4699-5176" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-4700-5176" class="ct-div-block" ><div id="div_block-4701-5176" class="ct-div-block" ><div id="text_block-4702-5176" class="ct-text-block banner-home" >Our digital PR approach explained</div><div id="_rich_text-4703-5176" class="oxy-rich-text testimonials-text" ><p>Our digital PR approach seamlessly blends traditional PR and SEO, using engaging storytelling to boost brand visibility and improve search engine presence. Unlike traditional PR, our digital strategy incorporates metrics that go beyond media coverage, providing measurable insights into online impact and audience engagement. This data-driven approach ensures a more precise and accountable strategy tailored to your brand's success.</p></div></div><div id="div_block-4704-5176" class="ct-div-block" ><img id="image-4705-5176" alt="The digital PR aproach of our firm, combining SEO and PR" src="https://prlab.co/wp-content/uploads/2023/12/digital-pr-seo-pr.jpg" class="ct-image"/></div></div></div></section><section id="section-4707-5176" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-4708-5176" class="ct-headline title-2-new">Our <span id="span-4709-5176" class="ct-span" >digital PR</span> strategy</h2><div id="text_block-4710-5176" class="ct-text-block text-new" >Our model is very straight forward and optimized for results.<br></div><div id="div_block-4711-5176" class="ct-div-block" ><div id="_tabs_contents-4712-5176" class="oxy-tabs-contents-wrapper oxy-tabs-contents" ><div id="_tab_content-4713-5176" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-4714-5176" class="ct-div-block" ><img id="image-4715-5176" alt="Photo for the step "Research and Data"" src="https://prlab.co/wp-content/uploads/2022/09/pr-strategy-guide-definition-examples-and-tactics.jpg" class="ct-image"/></div><h3 id="headline-4716-5176" class="ct-headline title-block-new">Research and data</h3><div id="text_block-4717-5176" class="ct-text-block text-block-new" >We conduct a solid media and competitor analysis to come up with solid data points to understand where to position you and optimize those stories for results such as traffic and increased domain authority. All our efforts will be fueled by measurable KPIs. We don't get you featured in any outlet, we carefully select the ones that wil have the biggest impact on your organization and opitmize the strategy for that.</div></div><div id="_tab_content-4718-5176" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-4719-5176" class="ct-div-block" ><img id="image-4720-5176" alt="Photo for the section "Lean brainstorming & strategy ideation"" src="https://prlab.co/wp-content/uploads/2023/12/brainstorming.jpg" class="ct-image"/></div><h3 id="headline-4721-5176" class="ct-headline title-block-new">Lean brainstorming & strategy ideation</h3><div id="text_block-4722-5176" class="ct-text-block text-block-new" >Our team of digital PR experts will come up with a number of different approaches to your specific PR campaign. We explore the stories we need to tell, and provide you with options on the ways to tell these stories, and the journalists and media outlets to share them with. All based on data<br><br>You will of course express your preferences and land on the one approach that best suits your company's needs.<br></div></div><div id="_tab_content-4723-5176" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-4724-5176" class="ct-div-block" ><img id="image-4725-5176" alt="Photo for the step "Editorial content & Digital PR calendar"" src="https://prlab.co/wp-content/uploads/2022/11/article-what-is-crisis-management-and-why-is-it-important.jpg" class="ct-image"/></div><h3 id="headline-4726-5176" class="ct-headline title-block-new">Editorial content & PR calendar</h3><div id="text_block-4727-5176" class="ct-text-block text-block-new" >Campaign ideas have different characteristics, with some focusing on the idea or content, while others focus on the spread, reach, values, or steps in your company’s progress. But the best campaign for you will be chosen, with the potential for the highest return on investment for you. We will present those relevant ideas and KPIs based on your business goals and once we get your approval we move onto the next step</div></div><div id="_tab_content-4728-5176" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-4729-5176" class="ct-div-block" ><img id="image-4730-5176" alt="Photo for the step "Execution and Iteration"" src="https://prlab.co/wp-content/uploads/2023/12/pr.jpg" class="ct-image"/></div><h3 id="headline-4731-5176" class="ct-headline title-block-new">Execution and iteration</h3><div id="text_block-4732-5176" class="ct-text-block text-block-new" >Now that your content is up and running, it is time to pass it on to relevant media outlets that will publish it for your target audience to see. Our wide network of connections with media outlets and journalists allows us to pick out the most relevant platforms that are appropriate for your type of content and the industry you operate in.</div></div><div id="_tab_content-4733-5176" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-4734-5176" class="ct-div-block" ><img id="image-4735-5176" alt="Photo for the step "Analysis and Iteration"" src="https://prlab.co/wp-content/uploads/2021/02/thought-leadership-and-technology.jpg" class="ct-image"/></div><h3 id="headline-4736-5176" class="ct-headline title-block-new">Analysis and iteration</h3><div id="text_block-4737-5176" class="ct-text-block text-block-new" >Because of the built trust and reliance on journalists, it is important to pick the right ones, since a campaign is a long-term story that will be maintained and followed up on. So the right journalists are essential, and we make sure that we score you the perfect outlet for your needs and industry. Once we have initial results, we study the ones that brought solid impact and iterate the strategy accordingly</div></div></div><div id="div_block-4738-5176" class="ct-div-block" ><div id="_tabs-4739-5176" class="oxy-tabs-wrapper oxy-tabs" data-oxy-tabs-active-tab-class='tabs-9037-tab-active' data-oxy-tabs-contents-wrapper='_tabs_contents-4712-5176' ><div id="_tab-4740-5176" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-4741-5176" class="ct-text-block" >Research and data</div></div><div id="_tab-4742-5176" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-4743-5176" class="ct-text-block" >Lean brainstorming & strategy ideation</div></div><div id="_tab-4744-5176" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-4745-5176" class="ct-text-block" >Editorial content & PR calendar</div></div><div id="_tab-4746-5176" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-4747-5176" class="ct-text-block" >Execution and iteration</div></div><div id="_tab-4748-5176" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-4749-5176" class="ct-text-block" >Analysis and iteration</div></div></div><div id="div_block-4750-5176" class="ct-div-block" ><div id="div_block-4751-5176" class="ct-div-block" ><img id="image-4752-5176" alt="Logo of Nupay, a client of our digital PR agency" src="https://prlab.co/wp-content/uploads/2021/12/nupay-prlab-client.png" class="ct-image"/></div><div id="_rich_text-4753-5176" class="oxy-rich-text testimonials-text" ><p>NuPay needed a solid digital PR strategy in place to position the brand as a leading player in their field. Read about how PRLab made that happen in record time.</p></div><a id="link_text-4754-5176" class="ct-link-text" href="https://prlab.co/about-us/clients/chargebee/" >Success Study</a></div></div></div></div></section><section id="section-4756-5176" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-4757-5176" class="ct-div-block" ><div id="div_block-4758-5176" class="ct-div-block" ><h2 id="headline-4759-5176" class="ct-headline title-block-new">Digital PR is an SEO gamechanger</h2><div id="_rich_text-4760-5176" class="oxy-rich-text testimonials-text" ><p>"Digital PR is a straightforward winner in SEO. It cuts through the noise, securing backlinks from major media sites, a task often unachievable with just traditional SEO. These links are crucial for better search rankings, plain and simple."</p></div></div><div id="div_block-4761-5176" class="ct-div-block" ><img id="image-4762-5176" alt="Photo of Genaro Palma, SEO expert giving quote about Digital PR." src="https://prlab.co/wp-content/uploads/2023/04/marco-genaro-palma-seo-consultant-in-amsterdam.png" class="ct-image"/><div id="div_block-4763-5176" class="ct-div-block" ><div id="text_block-4764-5176" class="ct-text-block" >Genaro Palma<br></div><div id="text_block-4765-5176" class="ct-text-block" >Head SEO at PRLab<br></div></div></div></div></div></section><section id="section-4767-5176" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-4768-5176" class="ct-headline title-2-new">What our customers have to say</h2><div id="div_block-4769-5176" class="ct-div-block" ><div id="div_block-4770-5176" class="ct-div-block" ><div id="div_block-4771-5176" class="ct-div-block" ><img id="image-4772-5176" alt="Logo of Nupay, client of PRLab" src="https://prlab.co/wp-content/uploads/2021/12/nupay-prlab-client.png" class="ct-image"/></div><div id="text_block-4773-5176" class="ct-text-block testimonials-new-2" >"We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."<br></div><div id="div_block-4774-5176" class="ct-div-block" ><img id="image-4775-5176" alt="Photo of Joshua Bell, SVP of Nupay" src="https://prlab.co/wp-content/uploads/2023/11/Joshua-Bell.jpg" class="ct-image" lazy="load"/><div id="div_block-4776-5176" class="ct-div-block" ><div id="text_block-4777-5176" class="ct-text-block" >Joshua Bell<br></div><div id="text_block-4778-5176" class="ct-text-block" >SVP of Marketing, NuPay<br></div></div></div></div><div id="div_block-4779-5176" class="ct-div-block" ><div id="div_block-4780-5176" class="ct-div-block" ><img id="image-4781-5176" alt="Logo of Splashtop, client of PRLab" src="https://prlab.co/wp-content/uploads/2023/11/splashtop.webp" class="ct-image"/></div><div id="text_block-4782-5176" class="ct-text-block testimonials-new-2" >"PRLab was able to get several stories published, bringing Splashtop closer to our goals. The organized team led regular meetings and utilized various tools to keep track of the results and ongoing tasks. Their efficiency, excellent follow-through, and structured approach definitely stood out."<br></div><div id="div_block-4783-5176" class="ct-div-block" ><img id="image-4784-5176" alt="Photo of Daniela Itro, Head of PR at Splashtop" src="https://prlab.co/wp-content/uploads/2023/11/Daniela-Itro.jpeg" class="ct-image" lazy="load"/><div id="div_block-4785-5176" class="ct-div-block" ><div id="text_block-4786-5176" class="ct-text-block" >Daniela Itro<br></div><div id="text_block-4787-5176" class="ct-text-block" >Head of PR, Splashtop<br></div></div></div></div><div id="div_block-4788-5176" class="ct-div-block" ><div id="div_block-4789-5176" class="ct-div-block" ><img id="image-4790-5176" alt="Logo of Recruitee, client of PRLab" src="https://prlab.co/wp-content/uploads/2022/09/logo-of-recruitee-client-of-PRLab.png" class="ct-image"/></div><div id="text_block-4791-5176" class="ct-text-block testimonials-new-2" >"I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."<br></div><div id="div_block-4792-5176" class="ct-div-block" ><img id="image-4793-5176" alt="Photo" src="https://prlab.co/wp-content/uploads/2023/11/Monica-Ciovica.jpeg" class="ct-image" lazy="load"/><div id="div_block-4794-5176" class="ct-div-block" ><div id="text_block-4795-5176" class="ct-text-block" >Monica Ciovică<br></div><div id="text_block-4796-5176" class="ct-text-block" >Community Marketer, Recruitee<br></div></div></div></div></div></div></section><section id="section-4798-5176" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-4799-5176" class="ct-headline title-2-new">Related services</h2><div id="text_block-4800-5176" class="ct-text-block text-new" >Covering all areas of the PR journey<br></div><div id="div_block-4801-5176" class="ct-div-block" ><div id="div_block-4802-5176" class="ct-div-block" ><div id="div_block-4803-5176" class="ct-div-block" ><a id="link-4804-5176" class="ct-link" href="https://prlab.co/pr-services/internal-communications/" target="_self" ><h3 id="headline-4805-5176" class="ct-headline title-3-new">Internal comms<br></h3></a><div id="text_block-4806-5176" class="ct-text-block text-div-new" >Internal communication services for corporates<br></div></div></div><div id="div_block-4807-5176" class="ct-div-block" ><div id="div_block-4808-5176" class="ct-div-block" ><a id="link-4809-5176" class="ct-link" href="https://prlab.co/pr-services/tech-pr-agency-for-startups/" target="_self" ><h3 id="headline-4810-5176" class="ct-headline title-3-new">Tech PR<br></h3></a><div id="text_block-4811-5176" class="ct-text-block text-div-new" >Specializing in PR for tech companies and startups<br></div></div></div><div id="div_block-4812-5176" class="ct-div-block" ><div id="div_block-4813-5176" class="ct-div-block" ><a id="link-4814-5176" class="ct-link" href="https://prlab.co/pr-services/pr-funding-announcements/" target="_self" ><h3 id="headline-4815-5176" class="ct-headline title-3-new">Funding PR<br></h3></a><div id="text_block-4816-5176" class="ct-text-block text-div-new" >Helping you secure funding from investors<br></div></div></div><div id="div_block-4817-5176" class="ct-div-block" ><div id="div_block-4818-5176" class="ct-div-block" ><a id="link-4819-5176" class="ct-link" href="https://prlab.co/pr-services/media-training/" target="_self" ><h3 id="headline-4820-5176" class="ct-headline title-3-new">Media training<br></h3></a><div id="text_block-4821-5176" class="ct-text-block text-div-new" >We build media relationships and train your team<br></div></div></div></div></div></section><section id="section-4823-5176" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-4824-5176" class="ct-headline title-2-new">Still have questions?</h2><div id="div_block-4825-5176" class="ct-div-block oxel_accordion" ><div id="code_block-4826-5176" class="ct-code-block" ></div><button id="div_block-4827-5176" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-4828-5176" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-4829-5176" class="ct-headline title-faq">Why should I use PRLab as my digital PR agency?</h3></div><div id="fancy_icon-4830-5176" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-4830-5176"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-4831-5176" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-4832-5176" class="ct-div-block" ><div id="_rich_text-4833-5176" class="oxy-rich-text text-faq" ><p>You need a marketing team that understands your goals to create a comprehensive digital PR strategy. PRLab has the skills to navigate the complex media landscape. We have a proven track record of success in gaining brand exposure for clients in various industries. Our experienced team's vast knowledge and passion for digital marketing allows us to create compelling stories, achieve media coverage, and establish strong relationships with editors at the outlets most relevant to you. Our aim is to drive growth for your business. You are in good hands. Our methods work.</p></div></div></div><button id="div_block-4834-5176" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-4835-5176" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-4836-5176" class="ct-headline title-faq">How can digital PR benefit my business?</h3></div><div id="fancy_icon-4837-5176" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-4837-5176"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-4838-5176" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-4839-5176" class="ct-div-block" ><div id="_rich_text-4840-5176" class="oxy-rich-text text-faq" ><p>Companies and consumers go online to buy what they need. Your online PR efforts have, therefore, never been more important. An effective digital PR campaign can drive traffic to a website and turn those visitors into actual customers. Online PR is important to brands for several other reasons, including earning new links that take users to your website, which boosts SEO performance and increases organic traffic (see above). It is also important to communicate expert knowledge to the general public and search engines, which is made possible through the relevant placements of your thoughts and opinions in journalists’ articles. It also helps build a community through thought-out and planned on-site assets and engagement.</p></div></div></div><button id="div_block-4841-5176" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-4842-5176" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-4843-5176" class="ct-headline title-faq">How will I know how successful a digital PR campaign has been?<br></h3></div><div id="fancy_icon-4844-5176" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-4844-5176"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-4845-5176" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-4846-5176" class="ct-div-block" ><div id="_rich_text-4847-5176" class="oxy-rich-text text-faq" ><p>One wonderful thing about digital PR (there are many of course) is that it shines a powerful light on your ROI. This is because it presents the best opportunities and clarity when it comes to tracking your leads, where sales come from, and how long people spend on your website and its pages. There are different tools for measuring different platforms. Put simply, it is better for measuring results, thus making it easier to tailor strategies or make adjustments. We’ll work with you to determine the key success metrics you’re looking for, what you want to achieve and when.</p></div></div></div><button id="div_block-4848-5176" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-4849-5176" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-4850-5176" class="ct-headline title-faq">How do you decide which digital PR tactics to use?<br></h3></div><div id="fancy_icon-4851-5176" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-4851-5176"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-4852-5176" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-4853-5176" class="ct-div-block" ><div id="_rich_text-4854-5176" class="oxy-rich-text text-faq" ><p>This depends on the nature of your organization, where you’re up to so far, and what you want to achieve. For example, if you are aiming for more website traffic, content marketing and link-building might be a priority. Launching a new product? Then, press release coverage in certain outlets may be your goal. Looking to attract investment? Then, thought leadership, perhaps, or maybe all of the above. It also depends on where your target audience is and how you hope to reach them. There are a handful of tactics we may employ. We’ll have a chat about these.</p></div></div></div><button id="div_block-4855-5176" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-4856-5176" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-4857-5176" class="ct-headline title-faq">How do we get started with your digital PR services?<br></h3></div><div id="fancy_icon-4858-5176" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-4858-5176"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-4859-5176" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-4860-5176" class="ct-div-block" ><div id="_rich_text-4861-5176" class="oxy-rich-text text-faq" ><p>To make the first step, click ‘contact us’ to send us a message using our contact form, or drop us a call if you’re based in The Netherlands. Tell us what you want to achieve with your digital PR campaign. Every business has unique challenges and specific needs. We want you to tell us about yours. This will give us the best chance of understanding what you want to achieve and how we’ll go about this.</p></div></div></div><button id="div_block-4862-5176" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-4863-5176" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-4864-5176" class="ct-headline title-faq">What kind of digital PR do you specialize in? <br></h3></div><div id="fancy_icon-4865-5176" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-4865-5176"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-4866-5176" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-4867-5176" class="ct-div-block" ><div id="_rich_text-4868-5176" class="oxy-rich-text text-faq" ><p>We cover the full spectrum of digital PR, from SEO, crisis management, internal communications, media training, and PR funding. Our highly specialized and talented team is focused on delivering you the results you need. We can track influence and digital mentions, creating engaging and tailored content to enhance your brand’s visibility. We focus on leveraging the power of PR to build and maintain a strong, positive public perception of your business.</p></div></div></div><button id="div_block-4869-5176" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-4870-5176" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-4871-5176" class="ct-headline title-faq">What is the level of involvement expected from my business?<br></h3></div><div id="fancy_icon-4872-5176" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-4872-5176"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-4873-5176" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-4874-5176" class="ct-div-block" ><div id="_rich_text-4875-5176" class="oxy-rich-text text-faq" ><p>Before we begin, we sit down to work with you to develop SMART goals (specific, measurable, achievable, realistic, and time-bound) and what KPIs we will use. At PRLab, we take a different approach and don't sit around waiting for our clients to send us news. We ensure our clients' visibility by constantly creating news and placing them in well-known outlets within their field. Our goal is to become an extension of your team functions.</p></div></div></div><button id="div_block-4883-5176" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-4884-5176" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-4885-5176" class="ct-headline title-faq">Who will work on my business’s campaign?<br></h3></div><div id="fancy_icon-4886-5176" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-4886-5176"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-4887-5176" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-4888-5176" class="ct-div-block" ><div id="_rich_text-4889-5176" class="oxy-rich-text text-faq" ><p>We’ll assess your needs and assemble a team of experts based on your goals and market. You’ll get a team member who you can reach out to as a point of contact. Plus, our other experts depending on your needs. We’re always open and transparent about what we’re doing, when, and why.</p></div></div></div></div></div></section></div><section id="section-1819-23" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-1820-23" class="ct-div-block" ><div id="div_block-1821-23" class="ct-div-block" ><img loading="lazy" id="image-1822-23" alt="Logo of PRLab, an international tech PR firm" src="https://prlab.co/wp-content/uploads/2023/04/prlab-logo-global-technology-pr-agency.svg" class="ct-image"/><div id="text_block-1823-23" class="ct-text-block banner-home" >Do you want to boost your growth with PR?<br></div><div id="_rich_text-1824-23" class="oxy-rich-text testimonials-text" >We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.</div><div id="div_block-2419-23" class="ct-div-block" ><a id="link_text-2420-23" class="ct-link-text button-new" href="https://prlab.co/contact/" >Grow your brand</a><a id="link-2421-23" class="ct-link button-new-white" href="https://www.linkedin.com/newsletters/7208789491539439616/?displayConfirmation=true" target="_blank" ><div id="text_block-2422-23" class="ct-text-block" >Subscribe to newsletter</div></a></div></div></div></div></section><section id="section-1828-23" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="new_columns-1829-23" class="ct-new-columns" ><div id="div_block-1830-23" class="ct-div-block" ><div id="text_block-1831-23" class="ct-text-block" >About</div><a id="link_text-1832-23" class="ct-link-text link-footer" href="https://prlab.co/about-us/" >About Us</a><a id="link_text-1834-23" class="ct-link-text link-footer" href="https://prlab.co/about-us/clients/" >Clients<br></a><a id="link_text-1835-23" class="ct-link-text link-footer" href="https://prlab.co/about-us/events/" >Events</a><a id="link_text-1836-23" class="ct-link-text link-footer" href="https://prlab.co/careers/" >Careers</a><a id="link_text-1837-23" class="ct-link-text link-footer" href="https://prlab.co/blog/" >Blog<br></a><a id="link_text-1838-23" class="ct-link-text link-footer" href="https://prlab.co/about-us/the-pr-paradox-by-matias-rodsevich/" >The PR Paradox<br></a><a id="link_text-1839-23" class="ct-link-text link-footer" href="https://prlab.co/awards/" >Awards</a><a id="link_text-1840-23" class="ct-link-text link-footer" href="https://prlab.co/convoy-pr-network/" >Convoy PR Network</a><a id="link_text-2182-23" class="ct-link-text link-footer" href="https://prlab.co/resources/" >PR Resources</a></div><div id="div_block-1841-23" class="ct-div-block" ><div id="text_block-1842-23" class="ct-text-block" >PR Services</div><a id="link_text-1843-23" class="ct-link-text link-footer" href="https://prlab.co/pr-services/tech-pr-agency-for-startups/" >Tech PR Agency</a><a id="link_text-1844-23" class="ct-link-text link-footer" href="https://prlab.co/pr-services/digital-pr-agency/" >Digital PR Agency<br></a><a id="link_text-1845-23" class="ct-link-text link-footer" href="https://prlab.co/pr-services/media-training/" >Media Training & PR Courses<br></a><a id="link_text-1846-23" class="ct-link-text link-footer" href="https://prlab.co/pr-services/seo-agency-amsterdam/" >SEO Agency in Amsterdam</a><a id="link_text-1847-23" class="ct-link-text link-footer" href="https://prlab.co/pr-services/pr-funding-announcements/" >PR Funding Announcements<br></a><a id="link_text-1848-23" class="ct-link-text link-footer" href="https://prlab.co/pr-services/strategic-brand-agency/" >Strategic brand agency<br></a><a id="link_text-1849-23" class="ct-link-text link-footer" href="https://prlab.co/pr-services/internal-communications/" >Internal communications Agency<br></a></div><div id="div_block-1850-23" class="ct-div-block" ><div id="text_block-1851-23" class="ct-text-block" >Sectors</div><a id="link_text-1852-23" class="ct-link-text link-footer" href="https://prlab.co/sectors/fintech-pr-agency/" >Fintech PR Agency<br></a><a id="link_text-1853-23" class="ct-link-text link-footer" href="https://prlab.co/sectors/saas-pr-agency/" >SaaS PR Company<br></a><a id="link_text-1854-23" class="ct-link-text link-footer" href="https://prlab.co/sectors/financial-pr-agency/" >Financial PR Agency<br></a><a id="link_text-1855-23" class="ct-link-text link-footer" href="https://prlab.co/sectors/healthcare-pr-agency/" >Healthcare PR<br></a><a id="link_text-1856-23" class="ct-link-text link-footer" href="https://prlab.co/sectors/nft-pr-agency/" >NFT PR Agency<br></a><a id="link_text-1857-23" class="ct-link-text link-footer" href="https://prlab.co/sectors/crypto-pr-agency/" >Crypto PR Agency<br></a><a id="link_text-1858-23" class="ct-link-text link-footer" 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