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site--ticker"><div class="breadcrumb"><div class="page__inner"><ol class="breadcrumb__list" itemscope itemtype="https://schema.org/BreadcrumbList"><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <a itemprop="item" href="/resources/"> <span itemprop="name">Resources</span></a><meta itemprop="position" content="1" /></li> ›<li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <span itemprop="name">Get the Most out of Your Leadership Program</span><meta itemprop="position" content="2" /></li></ol></div></div><main id="primary"><article id="post-4499" class="post-4499 library type-library status-publish has-post-thumbnail hentry library-category-leadership-development library-media-type-articles"><div class="image"><div class="image-header"><div class="image-header__content"><div class="image-header__img"> <img width="1520" height="718" src="https://www.impactfactory.com/wp-content/uploads/2022/10/senior-manager-holding-business-training-2021-10-20-00-43-52-utc-1520x718.jpg" class="attachment-library-fullsize size-library-fullsize wp-post-image" alt="leadership program" decoding="async" fetchpriority="high" srcset="https://www.impactfactory.com/wp-content/uploads/2022/10/senior-manager-holding-business-training-2021-10-20-00-43-52-utc-1520x718.jpg 1520w, https://www.impactfactory.com/wp-content/uploads/2022/10/senior-manager-holding-business-training-2021-10-20-00-43-52-utc-447x211.jpg 447w" sizes="(max-width: 1520px) 100vw, 1520px" /></div><div class="image-header__inner"><h1>Get the Most out of Your Leadership Program</h1><p>Companies spend millions every year to send top managers to multi-day, off-site leadership training programs.</p></div></div></div><div class="page__inner"><div class="image-content"><p><br><strong>Getting the Most from Your Leadership Progra</strong>m</p><p>Marshall Goldsmith reviewed how <a href="/resources/what-is-leadership/">effective leadership</a> training programs were for 86,000 participants.</p><p>He found that the people who went home talked about the learning and worked, deliberately to implement new behaviours learnt best.</p><p>But those who just went back home and did no follow-up showed no improvement at all.</p><h2 class="wp-block-heading" id="h-top-leadership-program">Top Leadership Program</h2><p>A group of senior executives are finishing up a three-day program at a top leadership training centre.</p><p>They’ve already filled out evaluations of the courses they took and the instructors.</p><p>Now they’re grading the facilities and meals.</p><p>Soon they’ll be heading back home to see what work has piled up while they were gone.</p><p>This scene is played out countless times every day, all across the country.</p><div class="teaser teaser--16197"><div class="teaser__inner"><div class="teaser__img teaser__img--right teaser__img--25"> <noscript><img decoding="async" width="640" height="427" src="https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg-768x512.webp" class="attachment-medium_large size-medium_large wp-post-image" alt="Leadership Course" srcset="https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg-768x512.webp 768w, https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg-300x200.webp 300w, https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg-470x313.webp 470w, https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg-806x538.webp 806w, https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg-400x267.webp 400w, https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg-670x447.webp 670w, https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg-500x333.webp 500w, https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg.webp 1024w" sizes="(max-width: 640px) 100vw, 640px" /></noscript><img decoding="async" width="640" height="427" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20640%20427%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg-768x512.webp" class="lazyload attachment-medium_large size-medium_large wp-post-image" alt="Leadership Course" data-srcset="https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg-768x512.webp 768w, https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg-300x200.webp 300w, https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg-470x313.webp 470w, https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg-806x538.webp 806w, https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg-400x267.webp 400w, https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg-670x447.webp 670w, https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg-500x333.webp 500w, https://www.impactfactory.com/wp-content/uploads/2024/01/Impact-Factory-3_MJP-46-1024x683.jpg.webp 1024w" data-sizes="(max-width: 640px) 100vw, 640px" /></div><div class="teaser__content teaser__content--right"><p><em>Book individuals on our:</em></p><div class="teaser__action"><div class="btn btn--orange-solid"> <a href="/programmes/leadership-skills-training/open-courses/leadership-course/" target="_self">Two-Day Leadership Open Course</a></div></div></div></div></div><h2 class="wp-block-heading" id="h-leadership-mistakes">Leadership Mistakes</h2><p>It also tells you a lot about the <a href="https://www.imd.org/research-knowledge/articles/10-people-mistakes-leaders-make/" rel="noreferrer noopener" target="_blank">mistakes companies make with leadership training</a>.</p><p>Companies spend millions every year to send top managers to multi-day, off-site leadership training programs.</p><p>At the same time, they spend only about 7 percent of the training budget on first-line supervisors.</p><h2 class="wp-block-heading" id="h-first-line-supervisors">First-Line Supervisors</h2><p>But it’s those <a href="/resources/how-to-be-an-effective-and-inspiring-line-manager/">first-line supervisors and managers that make most of the difference</a>.</p><p>Jeff Immelt, the current CEO at General Electric, says that when he was a boy, he always knew the name of his father’s supervisor, but rarely knew the name of the CEO.</p><p>That’s normal.</p><p>First-line supervisors determine whether workers are engaged or not.</p><h2 class="wp-block-heading" id="h-first-line-leaders">First Line Leaders</h2><p>They’re the leaders who assure that teams have both high morale and high productivity.</p><p>Why not spend some training money on them to help them do a better job?</p><p>The other thing wrong with spending leadership training money on senior managers is that they’re not likely to change much.</p><div class="teaser teaser--16177"><div class="teaser__inner"><div class="teaser__img teaser__img--right teaser__img--33"> <noscript><img decoding="async" width="640" height="302" src="https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team-768x362.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="ethical leadership" srcset="https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team-768x362.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team-300x142.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team-1024x483.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team-447x211.jpg 447w, https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team-1200x566.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team-806x380.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team-400x189.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team.jpg 1520w" sizes="(max-width: 640px) 100vw, 640px" /></noscript><img decoding="async" width="640" height="302" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20640%20302%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team-768x362.jpg" class="lazyload attachment-medium_large size-medium_large wp-post-image" alt="ethical leadership" data-srcset="https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team-768x362.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team-300x142.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team-1024x483.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team-447x211.jpg 447w, https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team-1200x566.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team-806x380.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team-400x189.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2022/05/leadership-team.jpg 1520w" data-sizes="(max-width: 640px) 100vw, 640px" /></div><div class="teaser__content teaser__content--right"><p>Looking for In-House Leadership Skills Training for a group or teams? Please see our</p><div class="teaser__action"><div class="btn btn--orange-solid"> <a href="/programmes/leadership-skills-training/in-house-solutions/leadership-skills-training/" target="_self">Leadership Skills Training Page</a></div></div></div></div></div><h2 class="wp-block-heading" id="h-spend-where-it-will-stick">Spend Where It Will Stick</h2><p>A manager who’s been plying the leadership trade for a couple of decades isn’t likely to make a big, effective behavioural change because of a couple of classes.</p><p>To make matters worse, <a href="/resources/leading-change-leadership-in-times-of-uncertainty/">most leadership programs use ineffective methods</a>.</p><p>Companies spend millions every year on classroom-based training that isn’t much different from what you’d see if you could go back in time to almost any Medieval University.</p><p>In both cases, there’s one person in front of the room talking to a bunch of other people.</p><p>Oh sure, today there would be PowerPoint slides and the seats might be more comfortable, but Martin Luther would have no trouble recognising what’s going on.</p><h2 class="wp-block-heading" id="h-non-engaged-training">Non-Engaged Training</h2><p>In this medieval training model, the instructor lays out some basic principles and then works down to specific applications.</p><p>That might be great for the teacher, but it’s not the way that most human beings learn best.</p><p>Think about any baby you’ve been around.</p><p>There’s not a general principle in sight.</p><p>The baby sees things, touches things, runs into things, and tastes things, and then turns all those experiences into general principles.</p><p>That’s how most adults learn, too.</p><p>The most effective sequence is from a specific point or experience to a general principle.</p><h2 class="wp-block-heading" id="h-experiential-training">Experiential Training</h2><p>What we need are more leadership programs that use methods that are more effective than a lecture, or even a lecture with PowerPoint and handouts.</p><p>We need to use more methods that offer opportunities to learn from specific, relevant situations.</p><p>And we need to use more methods that allow for reflection.</p><p>But, just because training is different from our Medieval model doesn’t automatically make it effective.</p><div class="teaser teaser--16825"><div class="teaser__inner"><div class="teaser__img teaser__img--right teaser__img--33"> <noscript><img decoding="async" width="640" height="428" src="https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-768x513.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Communicate with Impact Training in London" srcset="https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-768x513.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-300x200.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-1024x683.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-1536x1025.jpg 1536w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-2048x1367.jpg 2048w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-1200x801.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-470x313.jpg 470w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-806x538.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-400x267.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-670x447.jpg 670w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-500x333.jpg 500w" sizes="(max-width: 640px) 100vw, 640px" /></noscript><img decoding="async" width="640" height="428" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20640%20428%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-768x513.jpg" class="lazyload attachment-medium_large size-medium_large wp-post-image" alt="Communicate with Impact Training in London" data-srcset="https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-768x513.jpg 768w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-300x200.jpg 300w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-1024x683.jpg 1024w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-1536x1025.jpg 1536w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-2048x1367.jpg 2048w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-1200x801.jpg 1200w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-470x313.jpg 470w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-806x538.jpg 806w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-400x267.jpg 400w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-670x447.jpg 670w, https://www.impactfactory.com/wp-content/uploads/2023/04/formally-dressed-group-of-happy-employees-communic-2023-04-14-18-51-58-utc-500x333.jpg 500w" data-sizes="(max-width: 640px) 100vw, 640px" /></div><div class="teaser__content teaser__content--right"><p>If you are looking for a 5 Day Intensive Communication Skills Training for a group or teams, <br>please see our</p><div class="teaser__action"><div class="btn btn--orange-solid"> <a href="/programmes/communication-skills-training/communicate-with-impact/" target="_self">Communicate With Impact Training Page</a></div></div></div></div></div><h2 class="wp-block-heading" id="h-different-is-not-necessarily-better">Different Is Not Necessarily Better</h2><p>There are a lot of programs out there based on the principle that we have to do something special to make learning fun.</p><p>Other programs grow from the need for trainers and consultants to sell something “new.”</p><p>That’s why you have leadership programs that aren’t training at all, at least not in leadership.</p><p>Executives can try outdoor adventure training which can be lots of fun or they can learn leadership by cooking, which probably helps the executive be more helpful at parties.</p><p>But how do either of these <a href="/resources/how-can-i-become-a-better-leader/">make you a better leader?</a></p><p>None of these trendy methods seem to do much about helping you learn leadership, but they’re a fun way to spend the training budget.</p><h2 class="wp-block-heading" id="h-transfer-to-the-workplace">Transfer To The Workplace</h2><p>Here’s another really important thing.</p><p>A lot of great classroom training never finds its way back to the workplace.</p><p>It never seems to make any difference in what the leader-trainee does.</p><p>That’s because companies spend their time and money on the training and forget about the learning.</p><h2 class="wp-block-heading" id="h-learning-expectations">Learning Expectations</h2><p>That’s up to the individual, but companies usually don’t even bother to set learning expectations or check to see whether a trainee is using what they were taught.</p><p>They should.</p><p>Marshall Goldsmith reviewed how well 86,000 leadership training program participants actually learned from the experience.</p><p>He found that the people who went home talked about the learning and worked, deliberately to implement new behaviours learned best.</p><p>But those who just went back home and did no follow-up showed no improvement at all.</p><h2 class="wp-block-heading" id="h-good-leadership-programs">Good Leadership Programs</h2><p>The sad fact is that we know <a href="/resources/tailored-training-getting-the-best-from-your-people/">how to run a good leadership program</a>; we’re just not doing it.</p><p>Here are some things your company should consider. Spend time and money <a href="/resources/management-training-for-new-managers-essential-skills-guide/">training your first-line supervisors and new managers.</a></p><p>Help them put together a self-development plan that will help them learn on the job.</p><p>You’ll get the most bang for your buck that way.</p><p>Make sure the leadership program you choose addresses specific skills and uses effective instructional techniques.</p><h2 class="wp-block-heading" id="h-specific-learning-objectives">Specific Learning Objectives</h2><p><a href="/resources/effective-training/">Set specific learning objectives </a>for everyone you send to training.</p><p>Make sure that people who go through training get help and encouragement when they get back on the job.</p><p>Follow-up to see that they’re working to implement what they learnt.</p><p>This article was contributed by Wally Bock</p><h2 class="wp-block-heading" id="h-leadership-program">Leadership Program</h2><p>Impact Factory runs</p><p><a href="/programmes/leadership-skills-training/open-courses/leadership-course/"><strong>Open Leadership Development Courses</strong></a></p><p><strong><a href="/programmes/leadership-skills-training/in-house-solutions/leadership-skills-training/">Tailored Leadership Training</a></strong></p><p><a href="/programmes/communication-skills-training/communicate-with-impact/"><strong>Five-Day Immersive Communicate With Impact Workshops</strong></a></p><p>and personalised</p><p><a href="/one-to-one-skills-training/"><strong>One-to-One Leadership Skills Training</strong></a></p><p>for anyone who is interested in</p><h2 class="wp-block-heading" id="h-leadership-issues">Leadership Issues</h2></div></div></div><div class="library-related"><div class="page__inner"><h2>Related Articles</h2><ul class="library-related__list"><li class="library-related__item"> <a class="library-related__link" href="https://www.impactfactory.com/resources/mastering-the-human-element-emotional-intelligence-for-leaders/"> <noscript><img width="447" height="211" src="https://www.impactfactory.com/wp-content/uploads/2024/06/Mastering-the-Human-Element-Emotional-Intelligence-for-Leaders-447x211.webp" class="attachment-library-thumbnail size-library-thumbnail wp-post-image" alt="Mastering-the-Human-Element--Emotional-Intelligence-for-Leaders" decoding="async" /></noscript><img width="447" height="211" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20447%20211%22%3E%3C/svg%3E' data-src="https://www.impactfactory.com/wp-content/uploads/2024/06/Mastering-the-Human-Element-Emotional-Intelligence-for-Leaders-447x211.webp" class="lazyload attachment-library-thumbnail size-library-thumbnail wp-post-image" alt="Mastering-the-Human-Element--Emotional-Intelligence-for-Leaders" decoding="async" /><div class="library-related__details"><h3>Mastering the Human Element: Emotional Intelligence for Leaders</h3><ul class="library-related__category"><li> <span>Leadership Development</span></li><li> <span>Leadership Skills</span></li></ul><p>Emotional intelligence in leadership is key to creating high-performing, satisfied teams. 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It does not store any personal data.</td></tr></tbody></table></div></div></div></div><div class="cli-tab-section"><div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab"> Functional </a><div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-functional" class="cli-user-preference-checkbox" data-id="checkbox-functional" /> <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Functional</span></label></div></div><div class="cli-tab-content"><div class="cli-tab-pane cli-fade" data-id="functional"><div class="wt-cli-cookie-description"> Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.<table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__cf_bm</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">Cloudflare set the cookie to support Cloudflare Bot Management.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjAbsoluteSessionInProgress</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to detect a user's first pageview session, which is a True/False flag set by the cookie.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">locale</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">Facebook sets this cookie to enhance the user's browsing experience on the website, and to provide the user with relevant advertising while using Facebook’s social media platforms.</td></tr></tbody></table></div></div></div></div><div class="cli-tab-section"><div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab"> Performance </a><div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-performance" class="cli-user-preference-checkbox" data-id="checkbox-performance" /> <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Performance</span></label></div></div><div class="cli-tab-content"><div class="cli-tab-pane cli-fade" data-id="performance"><div class="wt-cli-cookie-description"> Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.<table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">countryCode</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">This cookie is used for storing country code selected from country selector.</td></tr></tbody></table></div></div></div></div><div class="cli-tab-section"><div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab"> Analytics </a><div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-analytics" class="cli-user-preference-checkbox" data-id="checkbox-analytics" /> <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Analytics</span></label></div></div><div class="cli-tab-content"><div class="cli-tab-pane cli-fade" data-id="analytics"><div class="wt-cli-cookie-description"> Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.<table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">__hstc</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_*</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store and count page views.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gat_gtag_UA_*</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store a unique user ID.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjFirstSeen</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjRecordingEnabled</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">Hotjar sets this cookie when a Recording starts and is read when the recording module is initialized, to see if the user is already in a recording in a particular session.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjRecordingLastActivity</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">Hotjar sets this cookie when a user recording starts and when data is sent through the WebSocket.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_*</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_*</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjTLDTest</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CONSENT</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">hubspotutk</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">UID</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">Scorecard Research sets this cookie for browser behaviour research.</td></tr></tbody></table></div></div></div></div><div class="cli-tab-section"><div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab"> Advertisement </a><div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-advertisement" class="cli-user-preference-checkbox" data-id="checkbox-advertisement" /> <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Advertisement</span></label></div></div><div class="cli-tab-content"><div class="cli-tab-pane cli-fade" data-id="advertisement"><div class="wt-cli-cookie-description"> Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.<table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cto_bundle</td><td class="cookielawinfo-column-3">1 year 24 days</td><td class="cookielawinfo-column-4">Criterio sets this cookie to provide functions across pages.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">Facebook sets this cookie to show relevant advertisements by tracking user behaviour across the web, on sites with Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">i</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by OpenX to record anonymized user data, such as IP address, geographical location, websites visited, ads clicked by the user etc., for relevant advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">1 year 24 days</td><td class="cookielawinfo-column-4">Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">doubleclick.net sets this cookie to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Youtube sets this cookie to track the views of embedded videos on Youtube pages.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::nextId</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt.innertube::requests</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.</td></tr></tbody></table></div></div></div></div><div class="cli-tab-section"><div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="others" data-toggle="cli-toggle-tab"> Others </a><div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-others" class="cli-user-preference-checkbox" data-id="checkbox-others" /> <label for="wt-cli-checkbox-others" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Others</span></label></div></div><div class="cli-tab-content"><div class="cli-tab-pane cli-fade" data-id="others"><div class="wt-cli-cookie-description"> Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.<table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjIncludedInSessionSample_3525404</td><td class="cookielawinfo-column-3">2 minutes</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSession_3525404</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjSessionUser_3525404</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">country_id</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">country_tsp</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">countryId</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">i18n_tsp</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">libsyn-paywall-s</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">location</td><td class="cookielawinfo-column-3">31 years 8 months 7 days 2 hours</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">loglevel</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">m</td><td class="cookielawinfo-column-3">1 year 1 month 4 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">optout</td><td class="cookielawinfo-column-3">past</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_PRIVACY_METADATA</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">Description is currently not available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">visitor-id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description available.</td></tr></tbody></table></div></div></div></div></div></div></div></div><div class="cli-modal-footer"><div class="wt-cli-element cli-container-fluid cli-tab-container"><div class="cli-row"><div class="cli-col-12 cli-align-items-stretch cli-px-0"><div class="cli-tab-footer wt-cli-privacy-overview-actions"> <a id="wt-cli-privacy-save-btn" role="button" 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