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class="et_close_search_field"></span> </div> </div> </header> <!-- #main-header --> <div id="et-main-area"> <div id="main-content"> <article id="post-20423" class="post-20423 page type-page status-publish hentry"> <div class="entry-content"> <div id="sidebar-divibar" class="hiddenMainDiviBarsContainer"><script type="text/javascript">var divibars_settings = {};</script></div> <script type="text/javascript"> var ajaxurl = "https://nismonline.org/wp-admin/admin-ajax.php" , diviAjaxUrl = 'https://nismonline.org/wp-content/plugins/divi-bars/includes/ajax-handler-wp.php'; </script> <div id="et-boc" class="et-boc"> <div class="et-l et-l--post"> <div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_0 et_animated et_section_regular" > <div class="et_pb_row et_pb_row_0"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_image et_pb_image_0"> <span class="et_pb_image_wrap "><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" title="sms-1-600x600-1 - NISM Online" height="auto" width="auto" data-lazy-srcset="https://nismonline.org/wp-content/uploads/2020/03/sms-1-600x600-1.png 600w, https://nismonline.org/wp-content/uploads/2020/03/sms-1-600x600-1-480x480.png 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw" class="wp-image-18411" data-lazy-src="https://nismonline.org/wp-content/uploads/2020/03/sms-1-600x600-1.png" /><noscript><img decoding="async" src="https://nismonline.org/wp-content/uploads/2020/03/sms-1-600x600-1.png" alt="" title="sms-1-600x600-1 - NISM Online" height="auto" width="auto" srcset="https://nismonline.org/wp-content/uploads/2020/03/sms-1-600x600-1.png 600w, https://nismonline.org/wp-content/uploads/2020/03/sms-1-600x600-1-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw" class="wp-image-18411" /></noscript></span> </div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_1 et_section_regular" > <div class="et_pb_row et_pb_row_1 et_animated"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h1>Social Media Strategist (SMS) Certification</h1> <p>The NISM Social Media Strategist Certification is the industry leading standard for practitioners to develop skills to develop and execute social media strategies that expand brand awareness, enhance your customer experience and maximize revenue potential.</p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_2 et_section_regular" > <div class="et_pb_row et_pb_row_2 et_animated"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_image et_pb_image_1"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" title="sms-individual-header-2 - NISM Online" height="auto" width="auto" data-lazy-srcset="https://nismonline.org/wp-content/uploads/2020/03/sms-individual-header-2-scaled.jpg 2560w, https://nismonline.org/wp-content/uploads/2020/03/sms-individual-header-2-1280x853.jpg 1280w, https://nismonline.org/wp-content/uploads/2020/03/sms-individual-header-2-980x653.jpg 980w, https://nismonline.org/wp-content/uploads/2020/03/sms-individual-header-2-480x320.jpg 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw" class="wp-image-18528" data-lazy-src="https://nismonline.org/wp-content/uploads/2020/03/sms-individual-header-2-scaled.jpg" /><noscript><img decoding="async" src="https://nismonline.org/wp-content/uploads/2020/03/sms-individual-header-2-scaled.jpg" alt="" title="sms-individual-header-2 - NISM Online" height="auto" width="auto" srcset="https://nismonline.org/wp-content/uploads/2020/03/sms-individual-header-2-scaled.jpg 2560w, https://nismonline.org/wp-content/uploads/2020/03/sms-individual-header-2-1280x853.jpg 1280w, https://nismonline.org/wp-content/uploads/2020/03/sms-individual-header-2-980x653.jpg 980w, https://nismonline.org/wp-content/uploads/2020/03/sms-individual-header-2-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw" class="wp-image-18528" /></noscript></span> </div> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_2 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Developed by social media thought leaders, practitioners and industry experts, it is a multiple-choice exam that covers the following 6 content domains:</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><ul> <li>Strategic planning</li> <li>Compliance and governance</li> <li>Social media marketing</li> <li>Project and campaign management</li> <li>Community management</li> <li>Research and Analysis</li> </ul></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_3 et_section_regular section_has_divider et_pb_top_divider" > <div class="et_pb_top_inside_divider et-no-transition"></div> <div class="et_pb_row et_pb_row_3 et_animated"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3>Benefits of Certification</h3></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>NISM sets a new standard of excellence for leaders and practitioners who excel in social media communications. The NISM certification process raises the level of sophistication and expertise for practitioners while increasing the confidence for the companies that hire them.</p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_4 et_animated et_pb_equal_columns"> <div class="et_pb_with_border et_pb_column_1_3 et_pb_column et_pb_column_5 custom-hover et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Stand Out Ahead of The Crowd</strong></h3></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>You will learn the skills to increase brand awareness, maximize your earnings and revenue potential.</p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --><div class="et_pb_with_border et_pb_column_1_3 et_pb_column et_pb_column_6 custom-hover et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Master Proven Strategies and Tactics</strong></h3></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner">You will learn how to successfully plan, execute, measure and analyze high-ROI social media campaigns.</div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --><div class="et_pb_with_border et_pb_column_1_3 et_pb_column et_pb_column_7 custom-hover et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3><strong>Use The Right Tools for The Right Audience</strong></h3></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_10 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner">You will learn to use the right strategies and techniques for the right audiences driving growth and loyalty.</div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --><div id="individual-faq" class="et_pb_section et_pb_section_4 et_pb_with_background et_section_regular" > <div id="custom_accordion" class="et_pb_row et_pb_row_5 et_animated"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>FAQ</h2></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_accordion et_pb_accordion_0"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_0 et_pb_toggle_open"> <h4 class="et_pb_toggle_title">What is the purpose of the exam?</h4> <div class="et_pb_toggle_content clearfix">The purpose of the NISM certification exams are to assess a candidate’s knowledge in the six content domains of general social media practitioners as defined by the current NISM Industry Advisory Committee (IAC) social media vocation studies. The questions are written, validated and reviewed by a panel of content experts in coordination with independent psychometricians, and are referenced in student manuals and other recommended study materials in an effort to obtain future accreditation.</div> <!-- .et_pb_toggle_content --> </div> <!-- .et_pb_toggle --><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_1 et_pb_toggle_close"> <h4 class="et_pb_toggle_title">Who developed the exam?</h4> <div class="et_pb_toggle_content clearfix">Questions for the certification exam are prepared by the NISM Industry Advisory Committee made up of social media industry experts. Each question is validated by independent psychometricians, referenced to current resources from literature on or related to social media, and repeatedly edited for clarity and content. Questions also satisfy the exam specifications of the current IAC Job Study. Questions are developed to assess the candidate’s knowledge on subject matter from the six professional roles of the social media practitioner. Each question is also subjected to editing for grammar and technical adequacy by experts from the IAC’s testing agency. Thus, content experts write the questions and validate their appropriateness for the exam, and experts in testing review the questions to ensure that the questions perform as intended.</div> <!-- .et_pb_toggle_content --> </div> <!-- .et_pb_toggle --><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_2 et_pb_toggle_close"> <h4 class="et_pb_toggle_title">How much does it cost to take the exam?</h4> <div class="et_pb_toggle_content clearfix">Exam Vouchers – $395 (includes proctor fee) At the end of the application, each candidate is required to purchase an Exam Registration Voucher. The price of this voucher is $395. Additional Fees & Information There are additional fees for denied applications, missing a scheduled exam date, and important information for those who fail their examination and wish to re-test that you can learn more about by reviewing the NISM Candidate Handbook.</div> <!-- .et_pb_toggle_content --> </div> <!-- .et_pb_toggle --><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_3 et_pb_toggle_close"> <h4 class="et_pb_toggle_title">How do I apply to take the exam?</h4> <div class="et_pb_toggle_content clearfix">The NISM Social Media Strategist exam applications are accepted continuously on a year-round basis. Candidates will be required to test at a proctored testing site that is selected during the application process. Candidates must apply online, and pay via credit card. Once a candidate has submitted an application, and it has been approved, the candidate will receive an Exam Voucher, along with instructions on how to schedule an examination appointment and other pertinent information about the examination. </div> <!-- .et_pb_toggle_content --> </div> <!-- .et_pb_toggle --><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_4 et_pb_toggle_close"> <h4 class="et_pb_toggle_title">How has the passing point been established?</h4> <div class="et_pb_toggle_content clearfix">The passing point for our certification exams is determined by a criterion-referenced approach called the Angof-Modified technique. This technique is currently considered by testing professionals to be one of the most defensible criterion referenced methods available for setting passing points. It relies on the pooled judgments of content experts. The criterion used to judge each item is, “What is the probability that a minimally acceptable candidate will answer this item correctly?” This question prompts the judges to consider a group of minimally acceptable candidates and what proportion of that group will answer each item correctly. The average determined probabilities are then multiplied by the total number of questions on the exam. The result then represents the “minimally acceptable” score for passing. The final passing point for the exam is based on this pooled judgment and the calculation of the standard error of the mean. Item analysis for each question and reliability indexes are also calculated for each section of the exam.</div> <!-- .et_pb_toggle_content --> </div> <!-- .et_pb_toggle --><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_5 et_pb_toggle_close"> <h4 class="et_pb_toggle_title">What score do I need to pass?</h4> <div class="et_pb_toggle_content clearfix">Candidates are scored only on those items that have been aligned to the exam specifications of the current IAC Job Study and validated for scoring. The exact point value for each question is determined as a function of the weight assigned to its content category as well as the number of questions in that content category. Pass/Fail results are provided to the examiner immediately upon completion of the examination. Certificates for those who pass are mailed to candidates via USPS mail within 2-4 weeks from the day of the examination. The score report indicates the maximum possible score for the exam, the minimum score needed to pass and the actual score obtained by the candidate. Candidates may use their unique student identification number to contact NISM and verify their Pass/Fail status. Exam scores are not posted on the NISM website.</div> <!-- .et_pb_toggle_content --> </div> <!-- .et_pb_toggle --><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_6 et_pb_toggle_close"> <h4 class="et_pb_toggle_title">Will my score be kept private?</h4> <div class="et_pb_toggle_content clearfix">The exam score is confidential and will not be disclosed unless the IAC receives a written request to do so from a candidate or is directed to do so by subpoena or court order. A candidate wanting scores released to another entity must indicate in writing which particular scores may be disclosed and identify specifically the person or organization to which the scores should be revealed. No candidate scores will be given to a third party by telephone, fax or electronic means for any reason.</div> <!-- .et_pb_toggle_content --> </div> <!-- .et_pb_toggle --><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_7 et_pb_toggle_close"> <h4 class="et_pb_toggle_title">Can I review or appeal my exam results?</h4> <div class="et_pb_toggle_content clearfix">For security reasons, the exam material is not available for review. Candidates who have comments about an exam question should mail their comments, Attn: Exam Processing, National Institute for Social Media, PO Box 431, Farmington, MN 55024. When advisory committees meet to revise the exam, they wiBass ll have available to them information provided by candidates. The committee will not respond to comments individually.</div> <!-- .et_pb_toggle_content --> </div> <!-- .et_pb_toggle --> </div> <!-- .et_pb_accordion --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_5 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_6 et_animated"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_12 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Take the Next Step</h2></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_7 et_animated"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_10 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_tabs et_pb_tabs_0 sms-tabs " > <ul class="et_pb_tabs_controls clearfix"> <li class="et_pb_tab_0 et_pb_tab_active"><a href="#">Download the Candidate Handbook</a></li><li class="et_pb_tab_1"><a href="#">Determine your path to preparation</a></li><li class="et_pb_tab_2"><a href="#">Schedule your exam</a></li> </ul> <div class="et_pb_all_tabs"> <div class="et_pb_tab et_pb_tab_0 clearfix et_pb_active_content"> <div class="et_pb_tab_content"><p>This FREE copy of the Candidate Handbook is designed to help you understand the NISM Social Media Strategist (SMS) certification. It outlines how the exam was created, how it is scored, requirements to sit for the exam, and what content you should be familiar with before taking your exam. Make sure you read this to ensure you know what you will need to know before you apply.</p></div> </div> <!-- .et_pb_tab --><div class="et_pb_tab et_pb_tab_1 clearfix"> <div class="et_pb_tab_content"><p>There are many different types of learners and we want to make sure that you have the tools you need to be successful in earning your SMS certification. Take our Readiness Assessment or contact a representative to talk about your skill level and preferred learning style. They will guide you to the right preparation materials for your specific needs.</p></div> </div> <!-- .et_pb_tab --><div class="et_pb_tab et_pb_tab_2 clearfix"> <div class="et_pb_tab_content"><p>Once you have followed this path and studied the materials it is time to take your exam. 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