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cmi-2023-hp-nav-2023-main-description">Explore trends, gain perspectives, access reports, guides, and more from top solution providers.</div></li></ul></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134205 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134205"><ul class="ubermenu-submenu ubermenu-submenu-id-134205 ubermenu-submenu-type-stack" ><li id="menu-item-134214" class="cmi-nav-item-pt0 cmi-nav-no-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134214 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#"><span class="ubermenu-target-title ubermenu-target-text">How-To Guides</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134214 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134215" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134215 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Build your framework, then scale it with these resource collections</div></li><li id="menu-item-134216" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134216 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/getting-started/"><span class="ubermenu-target-title ubermenu-target-text">Get Started in Content Marketing</span></a></li><li id="menu-item-134221" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134221 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/developing-a-strategy/"><span class="ubermenu-target-title ubermenu-target-text">Develop a Strategy</span></a></li><li id="menu-item-134222" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134222 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/story/"><span class="ubermenu-target-title ubermenu-target-text">Define the Message</span></a></li><li id="menu-item-134223" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134223 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/plan/"><span class="ubermenu-target-title ubermenu-target-text">Plan</span></a></li><li id="menu-item-134224" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134224 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/channels/"><span class="ubermenu-target-title ubermenu-target-text">Choose Channels</span></a></li><li id="menu-item-134225" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134225 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/creating-content/"><span class="ubermenu-target-title ubermenu-target-text">Create Content</span></a></li><li id="menu-item-134226" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134226 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/process/"><span class="ubermenu-target-title ubermenu-target-text">Manage Content Operations</span></a></li><li id="menu-item-134227" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134227 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/measurement/"><span class="ubermenu-target-title ubermenu-target-text">Measure the Impact</span></a></li></ul></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134204 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134204"><ul class="ubermenu-submenu ubermenu-submenu-id-134204 ubermenu-submenu-type-stack" ><li id="menu-item-134228" class="cmi-nav-item-pt0 cmi-nav-no-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134228 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Community</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134228 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134229" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134229 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Get to know fellow content and marketing pros</div></li><li id="menu-item-134230" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134230 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://www.youtube.com/playlist?list=PLQEqAH2tW9cEZOBLsoGPeh7Xm_anX4XPh"><span class="ubermenu-target-title ubermenu-target-text">Live With CMI</span></a></li><li id="menu-item-134231" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134231 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://cmi.media/invitation"><span class="ubermenu-target-title ubermenu-target-text">#CMWorld Slack Group</span></a></li><li id="menu-item-134232" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134232 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://www.linkedin.com/groups/4342574/"><span class="ubermenu-target-title ubermenu-target-text">CMI LinkedIn Group</span></a></li></ul></li></ul></li></ul></li><li id="menu-item-134136" class="cmi-mm-nav-item-track ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134136 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Topics</span><i class='ubermenu-sub-indicator fas fa-angle-down'></i></a><ul class="ubermenu-submenu ubermenu-submenu-id-134136 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width" ><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134254 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-4 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134254"><ul class="ubermenu-submenu ubermenu-submenu-id-134254 ubermenu-submenu-type-stack" ><li id="menu-item-139307" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-139307 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="https://contentmarketinginstitute.com/topic/ai-content-marketing/"><i class="ubermenu-icon fas fa-cog" ></i><span class="ubermenu-target-title ubermenu-target-text">AI in Content Marketing</span></a></li><li id="menu-item-134261" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134261 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/measuring-success/"><i class="ubermenu-icon fas fa-bookmark" ></i><span class="ubermenu-target-title ubermenu-target-text">Analytics and Data</span></a></li><li id="menu-item-134772" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134772 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/building-audience/"><i class="ubermenu-icon fas fa-user" ></i><span class="ubermenu-target-title ubermenu-target-text">Audience Building</span></a></li><li id="menu-item-134264" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134264 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/content-creation/"><i class="ubermenu-icon fas fa-pencil-alt" ></i><span class="ubermenu-target-title ubermenu-target-text">Content Creation</span></a></li><li id="menu-item-134265" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134265 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/content-distribution-promotion/"><i class="ubermenu-icon fas fa-desktop" ></i><span class="ubermenu-target-title ubermenu-target-text">Content Distribution</span></a></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134253 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-4 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134253"><ul class="ubermenu-submenu ubermenu-submenu-id-134253 ubermenu-submenu-type-stack" ><li id="menu-item-134266" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134266 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/operations-teams-process/"><i class="ubermenu-icon fas fa-cog" ></i><span class="ubermenu-target-title ubermenu-target-text">Content Operations</span></a></li><li id="menu-item-134256" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134256 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/content-optimization/"><i class="ubermenu-icon fas fa-plane" ></i><span class="ubermenu-target-title ubermenu-target-text">Content Optimization</span></a></li><li id="menu-item-134259" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134259 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/abm-and-personalization/"><i class="ubermenu-icon fas fa-star" ></i><span class="ubermenu-target-title ubermenu-target-text">Demand Generation</span></a></li><li id="menu-item-134257" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134257 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/industry-news-trends/"><i class="ubermenu-icon fas fa-rss" ></i><span class="ubermenu-target-title ubermenu-target-text">News and Trends</span></a></li><li id="menu-item-134258" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134258 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/seo/"><i class="ubermenu-icon fas fa-search" ></i><span class="ubermenu-target-title ubermenu-target-text">SEO</span></a></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-145532 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-4 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-145532"><ul class="ubermenu-submenu ubermenu-submenu-id-145532 ubermenu-submenu-type-stack" ><li id="menu-item-134260" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134260 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/social-media/"><i class="ubermenu-icon fab fa-linkedin" ></i><span class="ubermenu-target-title ubermenu-target-text">Social Media</span></a></li><li id="menu-item-134262" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134262 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/strategy/"><i class="ubermenu-icon fas fa-map-marker-alt" ></i><span class="ubermenu-target-title ubermenu-target-text">Strategy</span></a></li><li id="menu-item-134263" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134263 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/visual-content/"><i class="ubermenu-icon fas fa-video" ></i><span class="ubermenu-target-title ubermenu-target-text">Video and Visual Content</span></a></li><li id="menu-item-144394" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-144394 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-disable-padding" ><a class="ubermenu-target ubermenu-target-with-image ubermenu-item-layout-image_left" href="/pma-content-hub/"><img loading="lazy" class="ubermenu-image ubermenu-image-size-full" src="https://contentmarketinginstitute.com/wp-content/uploads/2024/07/logo_pma_menu_20.png" width="20" height="16" alt="" /><span class="ubermenu-target-title ubermenu-target-text">Product Marketing</span></a></li><li id="menu-item-146716" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-146716 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-align-left ubermenu-disable-padding" ><a class="ubermenu-target ubermenu-target-with-image ubermenu-item-layout-image_left" href="/brightspot-content-hub/"><img loading="lazy" class="ubermenu-image ubermenu-image-size-full" src="https://contentmarketinginstitute.com/wp-content/uploads/2024/10/Brightspot-O_only_2024_22.png" width="20" height="16" alt="" /><span class="ubermenu-target-title ubermenu-target-text">Content Management</span></a></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134255 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-4 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134255"><ul class="ubermenu-submenu ubermenu-submenu-id-134255 ubermenu-submenu-type-stack" ><li id="menu-item-145528" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-145528 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#"><span class="ubermenu-target-title ubermenu-target-text">From Our Sponsor</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-145528 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-145527" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-145527 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded"><div class="stories-navigation-wrapper"> No Ads Found </div></div></li></ul></li></ul></li></ul></li><li id="menu-item-134137" class="cmi-mm-nav-item-track cmi-nav-item-pt0 cmi-nav-no-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134137 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Research Insights</span><i class='ubermenu-sub-indicator fas fa-angle-down'></i></span><ul class="ubermenu-submenu ubermenu-submenu-id-134137 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width" ><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134267 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134267"><ul class="ubermenu-submenu ubermenu-submenu-id-134267 ubermenu-submenu-type-stack" ><li id="menu-item-134271" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134271 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research/"><span class="ubermenu-target-title ubermenu-target-text">All Research</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134271 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134272" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134272 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Browse a list of every CMI research report (including archive of past years' reports)</div></li></ul></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134270 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack 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elementor-section-height-default elementor-section-height-default" data-particle_enable="false" data-particle-mobile-disabled="false" data-id="0b25ef6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8602f29" data-id="8602f29" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-e7dbc7a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-particle_enable="false" data-particle-mobile-disabled="false" data-id="e7dbc7a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ec8e00c" data-id="ec8e00c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-48c1577 elementor-widget elementor-widget-heading" data-id="48c1577" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">3 Tips To Create Case Studies That Turn Prospects Into Buyers [Examples]</h1> </div> </div> <div class="elementor-element elementor-element-5b43386 elementor-widget elementor-widget-image" data-id="5b43386" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="946" height="521" src="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/case-study-examples-tips.png" class="attachment-full size-full wp-image-133282" alt="" srcset="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/case-study-examples-tips.png 946w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/case-study-examples-tips-390x215.png 390w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/case-study-examples-tips-600x330.png 600w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/case-study-examples-tips-125x69.png 125w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/case-study-examples-tips-768x423.png 768w" sizes="(max-width: 946px) 100vw, 946px" /> </div> </div> <div class="elementor-element elementor-element-cc00a52 elementor-widget elementor-widget-raven-post-meta" data-id="cc00a52" data-element_type="widget" data-widget_type="raven-post-meta.default"> <div class="elementor-widget-container"> <ul class="raven-inline-items raven-icon-list-items raven-post-meta"> <li class="raven-icon-list-item elementor-repeater-item-74cce9e raven-inline-item" itemprop="author"> <a href="https://contentmarketinginstitute.com/articles/author/ann-gynn/"> <span class="raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-author"> <span class="raven-post-meta-item-prefix">by</span> Ann Gynn </span> </a> </li> <li class="raven-icon-list-item elementor-repeater-item-cc1c94e raven-inline-item" itemprop="datePublished"> <span class="raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-date"> <span class="raven-post-meta-item-prefix">| Published: </span> June 14, 2023 </span> </li> <li class="raven-icon-list-item elementor-repeater-item-3952fed raven-inline-item" itemprop="about"> <span class="raven-icon-list-text raven-post-meta-item raven-post-meta-item-type-terms raven-terms-list"> <span class="raven-post-meta-item-prefix"> | </span> <span class="raven-post-meta-terms-list"> <a href="https://contentmarketinginstitute.com/primary-category/content-creation/" class="raven-post-meta-terms-list-item">Content Creation</a> </span> </span> </li> </ul> </div> </div> </div> </div> </div> </section> <section class="has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-1026ca6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-particle_enable="false" data-particle-mobile-disabled="false" data-id="1026ca6" data-element_type="section" id="cmi-post-content-wrapper"> <div class="elementor-container elementor-column-gap-default"> <div class="has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a8c1f35" data-id="a8c1f35" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cdc9f9e elementor-widget elementor-widget-raven-social-share" data-id="cdc9f9e" data-element_type="widget" data-widget_type="raven-social-share.default"> <div class="elementor-widget-container"> <div class="jupiterx-social-share-wrapper jupiterx-social-share-wrapper-col-0 jupiterx-social-share-view-icon" id="jupiterx-social-share-widget-wrapper" > <div class="jupiterx-social-share-skin-gradient" role="button" aria-label="hidden" > <div class="jupiterx-social-share-button jupiterx-social-share-widget-linkedin" data-network="linkedin" > <span class="jupiterx-social-share-button-icon"> <i class="fab fa-linkedin" aria-hidden="true"></i> </span> </div> </div> <div class="jupiterx-social-share-skin-gradient" role="button" aria-label="hidden" > <div class="jupiterx-social-share-button jupiterx-social-share-widget-facebook" data-network="facebook" > <span class="jupiterx-social-share-button-icon"> <i class="fab fa-facebook" aria-hidden="true"></i> </span> </div> </div> <div class="jupiterx-social-share-skin-gradient" role="button" aria-label="hidden" > <div class="jupiterx-social-share-button jupiterx-social-share-widget-email" data-network="email" > <span class="jupiterx-social-share-button-icon"> <i class="fas fa-envelope" aria-hidden="true"></i> </span> </div> </div> <div class="jupiterx-social-share-skin-gradient" role="button" aria-label="hidden" > <div class="jupiterx-social-share-button jupiterx-social-share-widget-twitter" data-network="twitter" > <span class="jupiterx-social-share-button-icon"> <i class="fab fa-x-twitter" aria-hidden="true"></i> </span> </div> </div> <input type="hidden" id="jupiterx-social-share-target" value="https://contentmarketinginstitute.com/articles/tips-create-case-studies-examples" > <input type="hidden" id="jupiterx-social-share-title" value="3 Tips To Create Case Studies That Turn Prospects Into Buyers [Examples]" > <input type="hidden" id="jupiterx-social-share-image" value="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/case-study-examples-tips.png" > </div> </div> </div> <div class="elementor-element elementor-element-9285241 elementor-widget elementor-widget-raven-post-content" data-id="9285241" data-element_type="widget" data-widget_type="raven-post-content.default"> <div class="elementor-widget-container"> <p>Case studies prevent your prospects from getting stuck in the funnel.</p> <p>That’s probably why almost <a href="https://contentmarketinginstitute.com/research" target="_blank" rel="noopener">two-thirds of B2B content marketers use the </a>tactic.</p> <p>Case studies tell the story the prospective customer wants to know. Do you understand their pain points or need? Do you have a solution? Does it really deliver results? And case studies give those answers in a way that communicates credibility that an intrusive ad designed to sell, sell, sell could never do.</p> <span id="more-133279"></span> <p>However, case studies can be a challenge to produce. You must talk to the sales and product teams to know which clients have had the best success stories. Then, you must track down the right person at the client company to get permission to tell their story. Plus, you almost always need numbers to prove the case, and they often aren’t easy to find.</p> <p>But it’s worth the effort. In the <a href="https://contentmarketinginstitute.com/articles/b2b-content-marketing-research-trends-statistics">2023 B2B Content Marketing Benchmark, Budgets, and Trends</a>, 36% of marketers cite case studies as effective – that’s more than long articles, podcasts and other audio content, infographics, livestreaming content, and print magazines and books. (And the number who cited case studies as effective was the same as those who said video – a rapidly growing tactic – was effective.)</p> <span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ftips-create-case-studies-examples&text=36%25%20of%20B2B%20marketers%20say%20case%20studies%20are%20effective%20%E2%80%93%20more%20than%20podcasts%2C%20infographics%2C%20long-form%20articles%2C%20livestreaming%2C%20etc%2C%20according%20to%20%40CMIContent%20research%20via%20%40AnnGynn.&related' target='_blank'rel="noopener noreferrer">36% of B2B marketers say case studies are effective – more than podcasts, infographics, long-form articles, livestreaming, etc, according to @CMIContent research via @AnnGynn. </a></span><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ftips-create-case-studies-examples&text=36%25%20of%20B2B%20marketers%20say%20case%20studies%20are%20effective%20%E2%80%93%20more%20than%20podcasts%2C%20infographics%2C%20long-form%20articles%2C%20livestreaming%2C%20etc%2C%20according%20to%20%40CMIContent%20research%20via%20%40AnnGynn.&related' target='_blank' class='bctt-ctt-btn'rel="noopener noreferrer">Share on X</a></span> <p>Let these three strategies and four examples help you develop case studies that will shake your prospects from the middle of the funnel and turn them into customers.</p> <h2 class="wp-block-heading">1. Tell a story where your client – not your brand – stars</h2> <p>Content marketing should always focus on the audience, not the brand. In case studies, customer-centered storytelling is even more important. After all, <a href="https://contentmarketinginstitute.com/articles/case-study-worth-customers-time/">prospects consume case studies</a> because they want to see what happened with people/companies in similar industries and circumstances engaged with your brand.</p> <p>If the case study sounds too promotional, it will lead the reader to think it’s just another ad where the company positions itself to sound great or, even worse – too good to be true.</p> <span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ftips-create-case-studies-examples&text=Case%20studies%20that%20sound%20too%20promotional%20will%20lead%20readers%20to%20think%20it%E2%80%99s%20just%20another%20ad%2C%20or%20worse%2C%20too%20good%20to%20be%20true%2C%20says%20%40AnnGynn%20via%20%40CMIContent.%20%23ContentMarketing&related' target='_blank'rel="noopener noreferrer">Case studies that sound too promotional will lead readers to think it’s just another ad, or worse, too good to be true, says @AnnGynn via @CMIContent. #ContentMarketing </a></span><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ftips-create-case-studies-examples&text=Case%20studies%20that%20sound%20too%20promotional%20will%20lead%20readers%20to%20think%20it%E2%80%99s%20just%20another%20ad%2C%20or%20worse%2C%20too%20good%20to%20be%20true%2C%20says%20%40AnnGynn%20via%20%40CMIContent.%20%23ContentMarketing&related' target='_blank' class='bctt-ctt-btn'rel="noopener noreferrer">Share on X</a></span> <p>By making your <a href="https://contentmarketinginstitute.com/articles/case-study-writing/">client the hero</a> or star of the story, you make the necessary shift in the narrative and indicate to the reader that your brand is all about the clients and customers.</p> <h3 class="wp-block-heading">Examples</h3> <p>Xerox makes itself a secondary character in both of these case studies. In this <a href="https://www.xerox.com/downloads/gbr/en/f/Financial_Services_Compendium_XE_en.pdf" target="_blank" rel="noopener">PDF compilation of case studies for banking and financial markets</a>, the cover includes the Xerox logo lower right. It also does a nice job of using a high-impact, non-product-related image. Unfortunately, it opted for a boring label-type headline.</p> <div class="wp-block-image"> <figure class="aligncenter"><img fetchpriority="high" fetchpriority="high" decoding="async" width="600" height="432" src="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-banking-and-financial-markets-example-image-1-600x432.png" alt="" class="wp-image-133283" srcset="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-banking-and-financial-markets-example-image-1-600x432.png 600w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-banking-and-financial-markets-example-image-1-320x230.png 320w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-banking-and-financial-markets-example-image-1-125x90.png 125w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-banking-and-financial-markets-example-image-1-768x552.png 768w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-banking-and-financial-markets-example-image-1.png 816w" sizes="(max-width: 600px) 100vw, 600px" /></figure></div> <p>On the next page, the case study collection includes a high-level overview and doesn’t mention Xerox or include the logo. The language emphasizes the client’s importance by using “you” throughout the text and opting for first person (our) in only a single reference.</p> <p>“Customer loyalty is heavily influenced by how effectively you communicate, and that, in turn, depends on how easily you can make information flow …”</p> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" width="600" height="587" src="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-banking-and-financial-markets-next-page-image-2-600x587.png" alt="" class="wp-image-133284" srcset="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-banking-and-financial-markets-next-page-image-2-600x587.png 600w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-banking-and-financial-markets-next-page-image-2-235x230.png 235w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-banking-and-financial-markets-next-page-image-2-125x122.png 125w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-banking-and-financial-markets-next-page-image-2-65x65.png 65w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-banking-and-financial-markets-next-page-image-2.png 710w" sizes="(max-width: 600px) 100vw, 600px" /></figure></div> <p>After this introduction, it shares eight case studies in a simple format that highlights points readers most likely want to know – the challenge, solution, and results. Xerox explains the solutions from the perspective of the client with no mention of its product names. For example, among the bullets in the solution category: “A single provider with dedicated operators to centrally manage the digitalisation (scanning and indexing) and onward distribution of incoming mail.”</p> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" width="600" height="397" src="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-example-image-3-600x397.png" alt="" class="wp-image-133285" srcset="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-example-image-3-600x397.png 600w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-example-image-3-348x230.png 348w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-example-image-3-125x83.png 125w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-example-image-3-768x508.png 768w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-example-image-3-300x200.png 300w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/xerox-example-image-3.png 961w" sizes="(max-width: 600px) 100vw, 600px" /></figure></div> <p><strong>TIP: </strong>Xerox doesn’t even name the “stars” of this case study collection. Many companies can’t identify their clients by name, and these case studies illustrate how to convey the need-to-know information to the readers without disclosing who the customer is.</p> <p>While Xerox did a nice job focusing on the client, not the vendor, it didn’t tell engaging stories. But it did in the <a href="https://youtu.be/-OQyB0Le3s8" target="_blank" rel="noopener">video version</a> of this case study – <a href="https://www.xerox.com/en-us/office/software-solutions/workflow-central/buena-park-case-study" target="_blank" rel="noopener">Buena Park School District: Modernizing communication and today’s classroom with Xerox® Workflow Central</a>.</p> <center><iframe title="How Xerox Helped A School District Communicate Better" src="https://www.youtube.com/embed/-OQyB0Le3s8" width="750" height="423" frameborder="0" allowfullscreen="allowfullscreen"></iframe></center> <p>During the 2.5-minute video, the district’s COO (someone likely involved in the decision-making and who uses the product) and a secretary (a frontline user) tell the story of their school system, its multi-language demographics, and the importance of communication. They also go into detail about how Xerox’s software product enables them to communicate with parents in multiple languages more effectively and efficiently.</p> <p>The B-roll video includes screenshots of the Xerox product in use, but it also showcases the district, teachers, students, and more.</p> <p>By having the school district employees tell their story and their experience, Xerox crafts a more interesting story and fosters a more credible case study. (Mysteriously, it chose not to use those interviews in the <a href="https://www.xerox.com/en-us/office/software-solutions/workflow-central/buena-park-case-study" target="_blank" rel="noopener">text version</a> of the case study.</p> <h2 class="wp-block-heading">2. Create a familiar structure</h2> <p>Case studies aren’t the place for innovative story structures. All readers consume case studies to find the answers to the same questions: Do you know and understand their problem? Do you have a solution for it? Does that solution work?</p> <p>They also may be doing comparison shopping through case studies. If readers have to work harder to figure out what they need to know from a creative story structure, they’re likely to move on to easier-to-read case studies.</p> <h3 class="wp-block-heading">Example</h3> <p>Cognizant, a tech business, hosts a <a href="https://www.cognizant.com/us/en/case-studies/" target="_blank" rel="noopener">plethora of case studies</a> across the industries it serves. It follows a familiar structure – challenge, approach, and business outcomes – for each.</p> <span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ftips-create-case-studies-examples&text=Challenge%2C%20approach%2C%20and%20outcome%20serve%20as%20a%20good%20format%20for%20case%20studies%2C%20says%20%40AnnGynn%20via%20%40CMIContent.%20%23ContentMarketing&related' target='_blank'rel="noopener noreferrer">Challenge, approach, and outcome serve as a good format for case studies, says @AnnGynn via @CMIContent. #ContentMarketing </a></span><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ftips-create-case-studies-examples&text=Challenge%2C%20approach%2C%20and%20outcome%20serve%20as%20a%20good%20format%20for%20case%20studies%2C%20says%20%40AnnGynn%20via%20%40CMIContent.%20%23ContentMarketing&related' target='_blank' class='bctt-ctt-btn'rel="noopener noreferrer">Share on X</a></span> <p>In this <a href="https://www.cognizant.com/us/en/case-studies/modernizing-health-plan-cx-reduces-costs" target="_blank" rel="noopener">example</a>, they tell the story of their client, Planned Administrators, Inc., operating a legacy customer service application that didn’t integrate with its core administrative services. The study explains how that was problematic and details the customer’s goals – “reduce time and costs while improving operational efficiency to deliver a modern customer experience and support new lines of businesses.”</p> <p>Then, it explains how Cognizant provided the solution. But the explanation didn’t stop with the solution’s description; the company also details how it helped Planned Administrators <a href="https://contentmarketinginstitute.com/articles/naysayers-embrace-new-technology/">implement the new technology</a>. That’s an important detail for anyone considering Cognizant’s solutions.</p> <div class="wp-block-image"> <figure class="aligncenter"><img loading="lazy" loading="lazy" decoding="async" width="600" height="550" src="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/cognizant-case-study-example-4-600x550.png" alt="" class="wp-image-133286" srcset="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/cognizant-case-study-example-4-600x550.png 600w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/cognizant-case-study-example-4-251x230.png 251w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/cognizant-case-study-example-4-125x114.png 125w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/cognizant-case-study-example-4.png 690w" sizes="(max-width: 600px) 100vw, 600px" /></figure></div> <p>Though they don’t label it “business outcomes” in the web version of the case study, they clearly detail the impact in the descriptive concluding text and break out the all-important numbers – 10% reduction in call time, $80,000 saved in annual IT maintenance costs, $138,500 in annual fees eliminated.</p> <div class="wp-block-image"> <figure class="aligncenter"><img loading="lazy" loading="lazy" decoding="async" width="600" height="242" src="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/cognizant-case-study-business-outcomes-5-600x242.png" alt="" class="wp-image-133287" srcset="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/cognizant-case-study-business-outcomes-5-600x242.png 600w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/cognizant-case-study-business-outcomes-5-390x157.png 390w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/cognizant-case-study-business-outcomes-5-125x50.png 125w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/cognizant-case-study-business-outcomes-5-768x309.png 768w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/cognizant-case-study-business-outcomes-5.png 827w" sizes="(max-width: 600px) 100vw, 600px" /></figure></div> <p>Cognizant links to a <a href="https://www.cognizant.com/en_us/case-studies/documents/modernizing-customer-experience-reduces-cost.pdf" target="_blank" rel="noopener">four-page PDF of the case study</a> for visitors interested in learning the full story. It includes much of the same information but adds quotes from the client and a sidebar box (shown below) that summarizes key details – industry, location, challenges, products and services, and success highlights. That’s especially helpful for skimming readers.</p> <div class="wp-block-image"> <figure class="aligncenter"><img loading="lazy" loading="lazy" decoding="async" width="276" height="552" src="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/cognizant-full-page-story-pdf-example-6.png" alt="" class="wp-image-133288" srcset="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/cognizant-full-page-story-pdf-example-6.png 276w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/cognizant-full-page-story-pdf-example-6-115x230.png 115w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/cognizant-full-page-story-pdf-example-6-63x125.png 63w" sizes="(max-width: 276px) 100vw, 276px" /></figure></div> <h2 class="wp-block-heading">3. Make it visually engaging</h2> <p>Just because the story structure should be standard doesn’t mean the format must be. Readers usually don’t want to read paragraph after paragraph. It doesn’t stimulate their brain. And some readers might learn better through visuals.</p> <p>So think about how to engage the audience – from <a href="https://contentmarketinginstitute.com/articles/pro-quality-video-smartphone">videos</a> and <a href="https://contentmarketinginstitute.com/articles/visual-design-social-media-research">images</a> to <a href="https://contentmarketinginstitute.com/articles/creating-valuable-content-checklist/">text design</a> (headers, callout boxes, etc.). Create a design that allows the at-a-glance readers to jump around and get the highlights and gives the whole story to readers who want to consume every bit of information.</p> <h3 class="wp-block-heading">Example</h3> <p>Superior Essex, a manufacturer of cables, opted for an interactive case study experience to tell the story of its work for the corporate space of Delos, a wellness real estate firm. (I encourage you to click through the <a href="https://www.ceros.com/inspire/project/superior-essex-case-study-delos" target="_blank" rel="noopener">full interactive case study,</a> as describing it can’t adequately capture the experience.)</p> <p>Superior Essex tells a similar story – explaining the client, its needs/pain points, solutions, results, and a testimonial quote. But it does it in a <a href="https://contentmarketinginstitute.com/articles/interactive-content-experiences-examples/">visually engaging way</a> where readers can opt to move the story along on their own.</p> <p>For example, this screen allows the reader to click through each solution with the product names identified.</p> <div class="wp-block-image"> <figure class="aligncenter"><img loading="lazy" loading="lazy" decoding="async" width="600" height="316" src="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/superior-essex-case-study-example-7-600x316.png" alt="" class="wp-image-133289" srcset="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/superior-essex-case-study-example-7-600x316.png 600w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/superior-essex-case-study-example-7-390x205.png 390w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/superior-essex-case-study-example-7-125x66.png 125w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/superior-essex-case-study-example-7-768x405.png 768w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/superior-essex-case-study-example-7.png 930w" sizes="(max-width: 600px) 100vw, 600px" /></figure></div> <p>On this page, the reader can learn about the impact on the company (as shown below), then simply click on the tabs (or advance the arrow at the bottom) to learn about the impact on the occupants and the environment.</p> <div class="wp-block-image"> <figure class="aligncenter"><img loading="lazy" loading="lazy" decoding="async" width="600" height="303" src="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/superior-essex-company-page-8-600x303.png" alt="" class="wp-image-133290" srcset="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/superior-essex-company-page-8-600x303.png 600w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/superior-essex-company-page-8-390x197.png 390w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/superior-essex-company-page-8-125x63.png 125w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/superior-essex-company-page-8-768x388.png 768w, https://contentmarketinginstitute.com/wp-content/uploads/2023/06/superior-essex-company-page-8.png 911w" sizes="(max-width: 600px) 100vw, 600px" /></figure></div> <p><strong>TIP: </strong>Don’t forget the readers who might need to download the PDF to share with their buying teams or executives. Superior Essex condensed the interactive content into a simpler, more <a href="https://superioressexcommunications.com/wp-content/uploads/2020/01/SPSX_CaseStudy_Delos_2019.pdf" target="_blank" rel="noopener">traditional three-page PDF</a>.</p> <h2 class="wp-block-heading">Create convincing case studies that motivate buyers</h2> <p>Case studies help content marketers achieve some of their most common goals – building/growing credibility/trust, educating audiences, and generating and nurturing leads. But the power of case studies can be maximized if you make your clients the star, give your readers what they want, and throw in a dash of surprise and visual interest.</p> <div class="cmi-cta content-box-green default"><em><a tabindex="-1" title="http://cmi.media/cmworld" href="https://www.contentmarketingworld.com/?_mc=hsad_CMI_blog&utm_medium=referral&utm_source=cmi&utm_campaign=blog" target="_blank" rel="noopener" aria-label="Link Register">Register</a> to attend Content Marketing World in San Diego. Use the code BLOG100 to save $100. Can't attend in person this year? </em><a href="https://www.contentmarketingworld.com/registration/" target="_blank" rel="noopener"><i><span style="font-weight: 400;">Check out the Digital Pass</span></i></a><i><span style="font-weight: 400;"> for access to on-demand session recordings from the live event through January 31, 2025.</span></i></div> <div class="content-box-gray"><strong>HANDPICKED RELATED CONTENT: <a href="https://contentmarketinginstitute.com/cco-digital/systems-issue/teams-targeting/creative-license-case-study/">What’s Killing the Case Study: A Whodunit Mystery</a></strong></div> <p><em>Cover image by Joseph Kalinowski/Content Marketing Institute</em></p> </div> </div> <div class="elementor-element elementor-element-5f59dc6 elementor-widget elementor-widget-raven-social-share" data-id="5f59dc6" data-element_type="widget" data-widget_type="raven-social-share.default"> <div class="elementor-widget-container"> <div class="jupiterx-social-share-wrapper jupiterx-social-share-wrapper-col-0 jupiterx-social-share-view-icon" id="jupiterx-social-share-widget-wrapper" > <div class="jupiterx-social-share-skin-gradient" role="button" aria-label="hidden" > <div class="jupiterx-social-share-button jupiterx-social-share-widget-linkedin" data-network="linkedin" > <span class="jupiterx-social-share-button-icon"> <i class="fab fa-linkedin" aria-hidden="true"></i> </span> </div> </div> <div class="jupiterx-social-share-skin-gradient" role="button" aria-label="hidden" > <div class="jupiterx-social-share-button jupiterx-social-share-widget-facebook" data-network="facebook" > <span class="jupiterx-social-share-button-icon"> <i class="fab fa-facebook" aria-hidden="true"></i> </span> </div> </div> <div class="jupiterx-social-share-skin-gradient" role="button" aria-label="hidden" > <div class="jupiterx-social-share-button jupiterx-social-share-widget-email" data-network="email" > <span class="jupiterx-social-share-button-icon"> <i class="fas fa-envelope" aria-hidden="true"></i> </span> </div> </div> <div class="jupiterx-social-share-skin-gradient" role="button" aria-label="hidden" > <div class="jupiterx-social-share-button jupiterx-social-share-widget-twitter" data-network="twitter" > <span class="jupiterx-social-share-button-icon"> <i class="fab fa-x-twitter" aria-hidden="true"></i> </span> </div> </div> <input type="hidden" id="jupiterx-social-share-target" value="https://contentmarketinginstitute.com/articles/tips-create-case-studies-examples" > <input type="hidden" id="jupiterx-social-share-title" value="3 Tips To Create Case Studies That Turn Prospects Into Buyers [Examples]" > <input type="hidden" id="jupiterx-social-share-image" value="https://contentmarketinginstitute.com/wp-content/uploads/2023/06/case-study-examples-tips.png" > </div> </div> </div> <div class="elementor-element elementor-element-7ddd34c raven-author-box-avatar-yes raven-author-box-name-yes raven-author-box-biography-yes raven-author-box-link-no elementor-widget elementor-widget-raven-author-box" data-id="7ddd34c" data-element_type="widget" data-widget_type="raven-author-box.default"> <div class="elementor-widget-container"> <div class= "raven-author-box"> <div class="raven-author-box-avatar"> <img decoding="async" src="https://secure.gravatar.com/avatar/a836a4e6f949ed0b59e2a70909972095?s=300&r=pg" alt="Ann Gynn"> </div> <div class= "raven-author-box-text"> <div > <h4 class="raven-author-box-name"> Ann Gynn </h4> </div> <div class= "raven-author-box-bio"> Ann Gynn lives up to her high school nickname (Editor Ann) as an editorial consultant for the Content Marketing Institute. As the founder of <a href="http://www.gforcecommunication.com/">G Force Communication</a>, Ann regularly combines words and strategy for B2B, B2C, and nonprofits. Former college adjunct faculty, Ann also helps train professionals in content so they can do it themselves. 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