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class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/articles/cmi-white-paper/"><span class="ubermenu-target-title ubermenu-target-text">Featured Marketing Resources</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134212 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134213" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134213 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Explore trends, gain perspectives, access reports, guides, and more from top solution providers.</div></li></ul></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134205 ubermenu-item-level-1 ubermenu-column 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ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Build your framework, then scale it with these resource collections</div></li><li id="menu-item-134216" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134216 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/getting-started/"><span class="ubermenu-target-title ubermenu-target-text">Get Started in Content Marketing</span></a></li><li id="menu-item-134221" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134221 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target 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href="/plan/"><span class="ubermenu-target-title ubermenu-target-text">Plan</span></a></li><li id="menu-item-134224" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134224 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/channels/"><span class="ubermenu-target-title ubermenu-target-text">Choose Channels</span></a></li><li id="menu-item-134225" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134225 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/creating-content/"><span class="ubermenu-target-title ubermenu-target-text">Create Content</span></a></li><li id="menu-item-134226" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134226 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/process/"><span class="ubermenu-target-title ubermenu-target-text">Manage Content Operations</span></a></li><li id="menu-item-134227" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134227 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/measurement/"><span class="ubermenu-target-title ubermenu-target-text">Measure the Impact</span></a></li></ul></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134204 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134204"><ul class="ubermenu-submenu ubermenu-submenu-id-134204 ubermenu-submenu-type-stack" ><li id="menu-item-134228" class="cmi-nav-item-pt0 cmi-nav-no-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134228 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Community</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134228 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134229" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134229 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Get to know fellow content and marketing pros</div></li><li id="menu-item-134230" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134230 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://www.youtube.com/playlist?list=PLQEqAH2tW9cEZOBLsoGPeh7Xm_anX4XPh"><span class="ubermenu-target-title ubermenu-target-text">Live With CMI</span></a></li><li id="menu-item-134231" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134231 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://cmi.media/invitation"><span class="ubermenu-target-title ubermenu-target-text">#CMWorld Slack Group</span></a></li><li id="menu-item-134232" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134232 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" target="_blank" href="https://www.linkedin.com/groups/4342574/"><span class="ubermenu-target-title ubermenu-target-text">CMI LinkedIn Group</span></a></li></ul></li></ul></li></ul></li><li id="menu-item-134136" class="cmi-mm-nav-item-track ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134136 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Topics</span><i class='ubermenu-sub-indicator fas fa-angle-down'></i></a><ul class="ubermenu-submenu ubermenu-submenu-id-134136 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width" ><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134254 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-4 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134254"><ul class="ubermenu-submenu ubermenu-submenu-id-134254 ubermenu-submenu-type-stack" ><li 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fa-plane" ></i><span class="ubermenu-target-title ubermenu-target-text">Content Optimization</span></a></li><li id="menu-item-134259" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134259 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/abm-and-personalization/"><i class="ubermenu-icon fas fa-star" ></i><span class="ubermenu-target-title ubermenu-target-text">Demand Generation</span></a></li><li id="menu-item-134257" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134257 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/industry-news-trends/"><i class="ubermenu-icon fas fa-rss" ></i><span class="ubermenu-target-title ubermenu-target-text">News and Trends</span></a></li><li id="menu-item-134258" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134258 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/seo/"><i class="ubermenu-icon fas fa-search" ></i><span class="ubermenu-target-title ubermenu-target-text">SEO</span></a></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-145532 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-4 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-145532"><ul class="ubermenu-submenu ubermenu-submenu-id-145532 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class="ubermenu-target-title ubermenu-target-text">Strategy</span></a></li><li id="menu-item-134263" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134263 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-target-with-icon ubermenu-item-layout-default ubermenu-item-layout-icon_left" href="/topic/visual-content/"><i class="ubermenu-icon fas fa-video" ></i><span class="ubermenu-target-title ubermenu-target-text">Video and Visual Content</span></a></li><li id="menu-item-144394" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-144394 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-disable-padding" ><a class="ubermenu-target ubermenu-target-with-image ubermenu-item-layout-image_left" href="/pma-content-hub/"><img class="ubermenu-image 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ubermenu-item-has-children ubermenu-item-134255 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-4 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134255"><ul class="ubermenu-submenu ubermenu-submenu-id-134255 ubermenu-submenu-type-stack" ><li id="menu-item-145528" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-145528 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#"><span class="ubermenu-target-title ubermenu-target-text">From Our Sponsor</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-145528 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-145527" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-145527 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded"><div class="stories-navigation-wrapper"> <div class="navigation-ad ad-a device-desktop"><div class="ad-content"><a href="https://news.contentinstitute.com/cmi-subscribe" target="_blank"><img src="https://contentmarketinginstitute.com/wp-content/uploads/2024/09/CMI_Subscribe_Buttons248.-500.png" ></a></div></div> </div></div></li></ul></li></ul></li></ul></li><li id="menu-item-134137" class="cmi-mm-nav-item-track cmi-nav-item-pt0 cmi-nav-no-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134137 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Research Insights</span><i class='ubermenu-sub-indicator fas fa-angle-down'></i></span><ul class="ubermenu-submenu ubermenu-submenu-id-134137 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width" ><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134267 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134267"><ul class="ubermenu-submenu ubermenu-submenu-id-134267 ubermenu-submenu-type-stack" ><li id="menu-item-134271" class="cmi-nav-item-pt0 ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134271 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research/"><span class="ubermenu-target-title ubermenu-target-text">All Research</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-134271 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134272" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-134272 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Browse a list of every CMI research report (including archive of past years' reports)</div></li></ul></li></ul></li><li class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134270 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-134270"><ul class="ubermenu-submenu ubermenu-submenu-id-134270 ubermenu-submenu-type-stack" ><li id="menu-item-134391" class="cmi-nav-item-pt0 cmi-nav-no-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-134391 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Research by Topic</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-134391 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134392" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-134392 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><div class="ubermenu-content-block ubermenu-custom-content ubermenu-custom-content-padded cmi-2023-hp-nav-2023-main-description">Go directly to the latest report on each of these subjects</div><ul class="ubermenu-submenu ubermenu-submenu-id-134392 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-134395" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134395 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/articles/b2b-content-marketing-trends-research/"><span class="ubermenu-target-title ubermenu-target-text">B2B Content Marketing</span></a></li><li id="menu-item-134565" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134565 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research#research-134376"><span class="ubermenu-target-title ubermenu-target-text">B2C Content Marketing</span></a></li><li id="menu-item-134566" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134566 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research#research-134379"><span class="ubermenu-target-title ubermenu-target-text">Content Marketing Career & Salary Outlook</span></a></li><li id="menu-item-134567" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134567 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research#research-134049"><span class="ubermenu-target-title ubermenu-target-text">Demand Generation & Content Marketing</span></a></li><li id="menu-item-134568" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134568 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research#research-134377"><span class="ubermenu-target-title ubermenu-target-text">Enterprise Content Marketing</span></a></li><li id="menu-item-134569" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134569 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/research#research-134375"><span class="ubermenu-target-title ubermenu-target-text">Manufacturing Content Marketing</span></a></li><li id="menu-item-134570" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134570 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/articles/content-marketing-technology-research/"><span class="ubermenu-target-title ubermenu-target-text">Tech Content Marketing</span></a></li><li id="menu-item-134571" class="cmi-nav-item-pt0 cmi-nav-indent-left ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-134571 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-4 ubermenu-column 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srcset="https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-scaled.jpg 2560w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-390x204.jpg 390w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-600x314.jpg 600w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-125x65.jpg 125w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-768x402.jpg 768w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-1536x804.jpg 1536w, https://contentmarketinginstitute.com/wp-content/uploads/2024/09/content-marketing-career-outlook-2048x1072.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" width="2560" height="1340" alt="2025 Career Outlook for Content and Marketing Professionals [New Research]" /></a><ul 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