38 Facebook Statistics and Facts for Every Marketer

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data-action="link" data-label="Platform" onclick="return false;">Platform </a> <div class="media-hide mega-menu"> <div class="mega-menu-wrap"> <div class="menu_row"> <div class="left_menu menu_pb-md-0"> <div class="menu_gird_list"> <ul class="menu_box_grid"> <li> <a href="https://www.socialpilot.co/" data-event="ev" data-category="Header Menu" data-action="link" data-label="Social Media"> <div class="__menu_card"> <div class="menu_card_icon setting"></div> <div class="menu_card_text"> <span class="title">Social Media</span> <span>Manage social media at scale effortlessly.</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/reviews" data-event="ev" data-category="Header Menu" data-action="link" data-label="Reviews"> <div class="__menu_card"> <div class="menu_card_icon star"></div> <div class="menu_card_text"> <span class="title">Review Management</span> <span>Improve your star ratings of online listings.</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/features/ai-pilot" data-event="ev" data-category="Header Menu" data-action="link" data-label="AI Pilot Features"> <div class="__menu_card"> <div class="menu_card_icon ai"></div> <div class="menu_card_text"> <span class="title">AI Pilot</span> <span>Generate fresh content in your brand tone.</span> </div> </div> </a> </li> </ul> </div> <hr class="header_line"> <div class="menu_list_gird_"> <div class="list_gird_col"> <p class="ist_gird_col_title">Capabilities</p> <ul> <li><a href="https://www.socialpilot.co/social-media-publishing" data-event="ev" data-category="Header Menu" data-action="link" data-label="Publishing and Scheduling">Publishing and Scheduling</a></li> <li><a href="https://www.socialpilot.co/social-media-analytics" data-event="ev" data-category="Header Menu" data-action="link" data-label="Analytics and Reporting">Analytics and Reporting</a></li> <li><a href="https://www.socialpilot.co/reviews/review-generation" data-event="ev" data-category="Header Menu" data-action="link" data-label="Review Generation">Review Generation</a></li> <li><a href="https://www.socialpilot.co/social-media-inbox" data-event="ev" data-category="Header Menu" data-action="link" data-label="Engagement">Engagement</a></li> <li><a href="https://www.socialpilot.co/social-media-collaboration" data-event="ev" data-category="Header Menu" data-action="link" data-label="Collaboration">Collaboration</a></li> <li><a href="https://www.socialpilot.co/white-label-solution" data-event="ev" data-category="Header Menu" data-action="link" data-label="White Label">White Label</a></li> </ul> </div> <div class="list_gird_col"> <p class="ist_gird_col_title">Core Features</p> <ul> <li><a href="https://www.socialpilot.co/features/social-media-content-calendar" data-event="ev" data-category="Header Menu" data-action="link" data-label="Social Media Calendar">Social Media Calendar</a></li> <li><a href="https://www.socialpilot.co/features/advanced-reports" data-event="ev" data-category="Header Menu" data-action="link" data-label="Advanced Reports">Advanced Reports</a></li> <li><a href="https://www.socialpilot.co/features/bulk-scheduling-mass-planner" data-event="ev" data-category="Header Menu" data-action="link" data-label="Bulk Import">Bulk Import</a></li> <li><a href="https://www.socialpilot.co/features/content-library" data-event="ev" data-category="Header Menu" data-action="link" data-label="Content Library">Content Library</a></li> <li><a href="https://www.socialpilot.co/features/teams-management" data-event="ev" data-category="Header Menu" data-action="link" data-label="Team Management">Team Management</a></li> <li><a href="https://www.socialpilot.co/features/client-management" data-event="ev" data-category="Header Menu" data-action="link" data-label="Client Management">Client Management</a></li> </ul> </div> <div class="list_gird_col"> <p class="ist_gird_col_title">Top Features</p> <ul> <li><a href="https://www.socialpilot.co/features/approvals-on-the-go" data-event="ev" data-category="Header Menu" data-action="link" data-label="Approvals On-the-Go">Approvals On-the-Go</a></li> <li><a href="https://www.socialpilot.co/reviews/review-management" data-event="ev" data-category="Header Menu" data-action="link" data-label="Review Management">Review Management</a></li> <li><a href="https://www.socialpilot.co/reviews/review-marketing" data-event="ev" data-category="Header Menu" data-action="link" data-label="Review Marketing">Review Marketing</a></li> <li><a href="https://www.socialpilot.co/features/share-schedule-post-browser-extension" data-event="ev" data-category="Header Menu" data-action="link" data-label="Browser Extension">Browser Extension</a></li> <li><a href="https://www.socialpilot.co/use-case/content-bank" data-event="ev" data-category="Header Menu" data-action="link" data-label="Content Bank">Content Bank</a></li> </ul> </div> </div> </div> <div class="right_menu menu-hlight"> <div class="hlight_product media-md-none"> <div class="hlight_product_img"> <a href="#spvideo_menu" id="spvideo_menu_video"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20278%20159'%3E%3C/svg%3E" title="SocialPilot Overview Video" alt="SocialPilot Overview Video" width="278" height="159" data-lazy-src="https://www.socialpilot.co/wp-content/uploads/2025/01/SocialPilot-Overview-Video.webp"><noscript><img src="https://www.socialpilot.co/wp-content/uploads/2025/01/SocialPilot-Overview-Video.webp" title="SocialPilot Overview Video" alt="SocialPilot Overview Video" width="278" height="159"></noscript></a> </div> <div class="hlight_product_text"> <div class="hlight_product_title">SocialPilot Overview Video</div> <p>Discover how SocialPilot simplifies workflows, helps in scaling up and delivers the results you need.</p> </div> </div> <div class="hlight_product_links mt-auto"> <ul> <li><a href="https://www.socialpilot.co/features" class="features" data-event="ev" data-category="Header Menu" data-action="link" data-label="All Features">All Features</a></li> <li><a href="https://www.socialpilot.co/product-update" class="latest" data-event="ev" data-category="Header Menu" data-action="link" data-label="Latest Feature Releases">Latest Feature Releases</a></li> <li><a href="https://www.socialpilot.co/integrations" class="integrations" data-event="ev" data-category="Header Menu" data-action="link" data-label="Integrations">Integrations</a></li> </ul> </div> </div> </div> </div> </div> </li> <li class="mega-drop-down first-4-menu menu-lst"> <a class="second media-down" href="https://www.socialpilot.co/solutions/agencies" onclick="return false;" data-event="ev" data-category="Header Menu" data-action="link" data-label="Solutions" class="menu-d">Solutions </a> <div class="animated mega-menu"> <div class="mega-menu-wrap"> <div class="menu_row"> <div class="left_menu"> <div class="menu_gird_list"> <ul class="menu_box_grid"> <li> <a href="https://www.socialpilot.co/solutions/agencies" data-event="ev" data-category="Header Menu" data-action="link" data-label="Agencies"> <div class="__menu_card"> <div class="menu_card_icon agency"></div> <div class="menu_card_text"> <span class="title">Agency</span> <span>Manage 100+ social media accounts effortlessly.</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/solutions/small-business" data-event="ev" data-category="Header Menu" data-action="link" data-label="Small Business" > <div class="__menu_card"> <div class="menu_card_icon brands"></div> <div class="menu_card_text"> <span class="title">Brands</span> <span>Generate a high ROI with automation.</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/solutions/multi-location-brands" data-event="ev" data-category="Header Menu" data-action="link" data-label="Multi-Location Brands" > <div class="__menu_card"> <div class="menu_card_icon location"></div> <div class="menu_card_text"> <span class="title">Multi-location Brands</span> <span>Onboard and market local businesses quickly.</span> </div> </div> </a> </li> </ul> </div> <hr class="header_line"> <div class="menu_gird_list mt-24"> <p class="ist_gird_col_title">Industries</p> <ul class="menu_box_grid"> <li> <a href="https://www.socialpilot.co/industry/real-estate-marketing-agency" data-event="ev" data-category="Header Menu" data-action="link" data-label="Real Estate Marketing Agency"> <div class="__menu_card"> <div class="menu_card_icon real_estate"></div> <div class="menu_card_text"> <span class="title">Real Estate</span> <span>Sell more properties</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/blog/social-media-for-plumbers" data-event="ev" data-category="Header Menu" data-action="link" data-label="Social Media for Plumbers"> <div class="__menu_card"> <div class="menu_card_icon plumber"></div> <div class="menu_card_text"> <span class="title">Plumber</span> <span>Get clients faster than ever</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/blog/social-media-for-doctors" data-event="ev" data-category="Header Menu" data-action="link" data-label="Social Media for Doctors"> <div class="__menu_card"> <div class="menu_card_icon doctor"></div> <div class="menu_card_text"> <span class="title">Doctor</span> <span>Showcase your practice online</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/industry/restaurant-marketing-agency" data-event="ev" data-category="Header Menu" data-action="link" data-label="Restaurant Marketing Agency"> <div class="__menu_card"> <div class="menu_card_icon restaurant"></div> <div class="menu_card_text"> <span class="title">Restaurant</span> <span>Wow your culinary clients</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/blog/social-media-for-lawyers" data-event="ev" data-category="Header Menu" data-action="link" data-label="Social Media for Lawyers"> <div class="__menu_card"> <div class="menu_card_icon law"></div> <div class="menu_card_text"> <span class="title">Law</span> <span>Attract and serve more clients</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/blog/social-media-marketing-for-photographers" data-event="ev" data-category="Header Menu" data-action="link" data-label="Social Media Marketing for Photographers"> <div class="__menu_card"> <div class="menu_card_icon photography"></div> <div class="menu_card_text"> <span class="title">Photography</span> <span>Manage posts, grow bookings</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/blog/social-media-marketing-for-hvac" data-event="ev" data-category="Header Menu" data-action="link" data-label="Social Media Marketing for HVAC"> <div class="__menu_card"> <div class="menu_card_icon hvac"></div> <div class="menu_card_text"> <span class="title">HVAC</span> <span>Get leads and grow your business</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/blog/social-media-for-nonprofits" data-event="ev" data-category="Header Menu" data-action="link" data-label="Social Media for Nonprofits"> <div class="__menu_card"> <div class="menu_card_icon non_profit"></div> <div class="menu_card_text"> <span class="title">Non Profit</span> <span>Empower your mission online</span> </div> </div> </a> </li> </ul> </div> </div> <div class="right_menu menu-hlight media-md-none"> <div class="hlight_product"> <div class="user_testm_box"> <div class="user_avtar"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2080%2080'%3E%3C/svg%3E" class="img-fluid" width="80" height="80" alt="Jenna D." title="Jenna D." data-lazy-src="https://www.socialpilot.co/wp-content/uploads/2025/01/Jenna-D.webp"><noscript><img src="https://www.socialpilot.co/wp-content/uploads/2025/01/Jenna-D.webp" class="img-fluid" width="80" height="80" alt="Jenna D." title="Jenna D."></noscript> </div> <div class="user_stars"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20150%2027'%3E%3C/svg%3E" width="150" height="27" alt="5 Start User Review" title="5 Start User Review" data-lazy-src="https://www.socialpilot.co/wp-content/uploads/2024/03/5star.svg"><noscript><img loading="lazy" decoding="async" src="https://www.socialpilot.co/wp-content/uploads/2024/03/5star.svg" width="150" height="27" alt="5 Start User Review" title="5 Start User Review"></noscript> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2024%2024'%3E%3C/svg%3E" class="g2_icon" width="24" height="24" alt="G2 Review" title="G2 Review" data-lazy-src="https://www.socialpilot.co/wp-content/uploads/2024/05/g2-review.webp"><noscript><img src="https://www.socialpilot.co/wp-content/uploads/2024/05/g2-review.webp" class="g2_icon" width="24" height="24" alt="G2 Review" title="G2 Review"></noscript> </div> <div class="user_review"> <p>After spending 3 weeks comparing social media scheduling tools, SocialPilot emerged as the best option. It surpasses Hootsuite and Buffer in value, cost, and exceptional customer support.</p> </div> <div class="user_auth"> <span class="name">Jenna D.</span> <span class="pos">Founder & Community Explorer | Life in Düsseldorf</span> </div> </div> </div> <div class="full_link mt-auto"> <a href="https://www.socialpilot.co/wall-of-love" class="bold-600 font-16" data-event="ev" data-category="Header Menu" data-action="link" data-label="Wall of Love">Explore Wall of Love ❤️</a> </div> </div> </div> </div> </div> </li> <li class="mega-drop-down first-4-menu menu-lst"> <a class="third media-down" href="https://www.socialpilot.co/blog" onclick="return false;" data-event="ev" data-category="Header Menu" data-action="link" data-label="Resources" class="menu-d">Resources </a> <div class="animated mega-menu"> <div class="mega-menu-wrap"> <div class="menu_row"> <div class="left_menu"> <div class="menu_gird_list"> <ul class="menu_box_grid"> <li> <a href="https://www.socialpilot.co/blog" data-event="ev" data-category="Header Menu" data-action="link" data-label="Blog"> <div class="__menu_card"> <div class="menu_card_icon blog"></div> <div class="menu_card_text"> <span class="title">Blog</span> <span>All you need to know about social media marketing</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/social-media-holiday-calendar" data-event="ev" data-category="Header Menu" data-action="link" data-label="Holiday Calendar"> <div class="__menu_card"> <div class="menu_card_icon holiday"></div> <div class="menu_card_text"> <span class="title">Holiday Calendar</span> <span>Plan your posts in advance with Holiday Calendar</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/agency-success-guide" data-event="ev" data-category="Header Menu" data-action="link" data-label="Agency Success Guide"> <div class="__menu_card"> <div class="menu_card_icon guide"></div> <div class="menu_card_text"> <span class="title">Agency Success Guide</span> <span>Expert advice for agency growth</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/webinars" data-event="ev" data-category="Header Menu" data-action="link" data-label="Webinar"> <div class="__menu_card"> <div class="menu_card_icon webinar"></div> <div class="menu_card_text"> <span class="title">Webinar</span> <span>Stay up-to-date with on-demand webinars</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/social-media-templates" data-event="ev" data-category="Header Menu" data-action="link" data-label="Templates"> <div class="__menu_card"> <div class="menu_card_icon templates"></div> <div class="menu_card_text"> <span class="title">Templates</span> <span>Multiple options to choose from</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/videos" data-event="ev" data-category="Header Menu" data-action="link" data-label="Podcasts"> <div class="__menu_card"> <div class="menu_card_icon podcasts"></div> <div class="menu_card_text"> <span class="title">Podcasts</span> <span>Latest podcasts with tips and tricks</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/downloadables" data-event="ev" data-category="Header Menu" data-action="link" data-label="Downloadables"> <div class="__menu_card"> <div class="menu_card_icon downloadables"></div> <div class="menu_card_text"> <span class="title">Downloadables</span> <span>A free resource hub for marketers</span> </div> </div> </a> </li> <li> <a href="https://help.socialpilot.co" target="_blank" data-event="ev" data-category="Header Menu" data-action="link" data-label="Help Center"> <div class="__menu_card"> <div class="menu_card_icon help_doc"></div> <div class="menu_card_text"> <span class="title">Help Center</span> <span>Your guide to mastering SocialPilot</span> </div> </div> </a> </li> <li> <a href="https://www.socialpilot.co/newsroom" data-event="ev" data-category="Header Menu" data-action="link" data-label="Newsroom"> <div class="__menu_card"> <div 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style="margin-bottom: 0px !important;">38 Facebook Statistics and Facts for Every Marketer</p> </div> <div class="innerpage-bg" id="blogfirstfld"> <div class="container"> <div class="row align-items-center"> <div class="col-lg-7"> <div class="subcategory"> <div class="taglistbox "><div class="taglist facebook-marketing"><a href="https://www.socialpilot.co/facebook/tags/facebook-marketing">Facebook Marketing</a></div></div> <h1 class="entry-title mt-4 shsxx"> 38 Facebook Statistics and Facts for Every Marketer</h1> <div class="custom-short-content"><p><p>Unlock the latest Facebook marketing statistics and trends to optimize your social media presence. Gain valuable insights to elevate your strategy.</p> </p></div> <nav class="fToplist"> <ol class="breadcrumb"> <li class="breadcrumb-item"><strong> <a href="https://www.socialpilot.co/author/jimit-bagadiya" title="Jimit Bagadiya">Jimit Bagadiya</a> </strong></li> <li class="breadcrumb-item">Apr 6, 2024</li> <li class="breadcrumb-item">13 Mins. to read</li> </ol> </nav> </div> </div> <div class="col-lg-5 text-center"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" data-lazy-srcset="https://www.socialpilot.co/wp-content/uploads/2023/10/Facebook-Statistics-Marketers-Need.webp 1200w, https://www.socialpilot.co/wp-content/uploads/2023/10/Facebook-Statistics-Marketers-Need-300x170.webp 300w, https://www.socialpilot.co/wp-content/uploads/2023/10/Facebook-Statistics-Marketers-Need-1024x579.webp 1024w, https://www.socialpilot.co/wp-content/uploads/2023/10/Facebook-Statistics-Marketers-Need-768x434.webp 768w, https://www.socialpilot.co/wp-content/uploads/2023/10/Facebook-Statistics-Marketers-Need-359x203.webp 359w, https://www.socialpilot.co/wp-content/uploads/2023/10/Facebook-Statistics-Marketers-Need-748x423.webp 748w" data-lazy-sizes="(max-width: 1024px) 100vw, 50vw" alt="Facebook Statistics Marketers Need" title="Facebook Statistics Marketers Need" class="blgtp-img xactive" data-lazy-src="https://www.socialpilot.co/wp-content/uploads/2023/10/Facebook-Statistics-Marketers-Need.webp" /><noscript><img src="https://www.socialpilot.co/wp-content/uploads/2023/10/Facebook-Statistics-Marketers-Need.webp" srcset="https://www.socialpilot.co/wp-content/uploads/2023/10/Facebook-Statistics-Marketers-Need.webp 1200w, https://www.socialpilot.co/wp-content/uploads/2023/10/Facebook-Statistics-Marketers-Need-300x170.webp 300w, https://www.socialpilot.co/wp-content/uploads/2023/10/Facebook-Statistics-Marketers-Need-1024x579.webp 1024w, https://www.socialpilot.co/wp-content/uploads/2023/10/Facebook-Statistics-Marketers-Need-768x434.webp 768w, https://www.socialpilot.co/wp-content/uploads/2023/10/Facebook-Statistics-Marketers-Need-359x203.webp 359w, https://www.socialpilot.co/wp-content/uploads/2023/10/Facebook-Statistics-Marketers-Need-748x423.webp 748w" sizes="(max-width: 1024px) 100vw, 50vw" alt="Facebook Statistics Marketers Need" title="Facebook Statistics Marketers Need" class="blgtp-img xactive" /></noscript> </div>  </div> </div> </div> <div class="container pb-5"> <div class="row"> <div class="col w-menu m991-hide"> <div class="sticky-top sticky-inner"> <div class="sidebar_v2 "> <div class="lwptoc lwptoc-autoWidth lwptoc-baseItems lwptoc-transparent lwptoc-notInherit" data-smooth-scroll="0"><div class="lwptoc_i"> <div class="lwptoc_header"> <b class="lwptoc_title">Table of Contents</b> </div> <div class="lwptoc_items lwptoc_items-visible"> <ul class="lwptoc_itemWrap"><li class="lwptoc_item"> <a href="#general-facebook-facts"> <span class="lwptoc_item_label">General Facebook Facts</span> </a> </li><li class="lwptoc_item"> <a href="#1-facebook-has-3070-billion-monthly-active-users-maus"> <span class="lwptoc_item_label">1. Facebook has 3.070 billion monthly active users (MAUs)</span> </a> </li><li class="lwptoc_item"> <a href="#2-facebook-has-211-billion-daily-active-users-daus"> <span class="lwptoc_item_label">2. Facebook has 2.11 billion daily active users (DAUs)</span> </a> </li><li class="lwptoc_item"> <a href="#3-387-of-the-global-population-uses-facebook-monthly"> <span class="lwptoc_item_label">3. 38.7% of the global population uses Facebook monthly</span> </a> </li><li class="lwptoc_item"> <a href="#4-facebook-is-the-third-most-popular-app-in-the-world"> <span class="lwptoc_item_label">4. Facebook is the third most popular app in the world</span> </a> </li><li class="lwptoc_item"> <a href="#5-meta-generated-a-whopping-13490-billion-in-revenue-in-2023"> <span class="lwptoc_item_label">5. Meta generated a whopping $134.90 billion in revenue in 2023</span> </a> </li><li class="lwptoc_item"> <a href="#facebook-usage-statistics"> <span class="lwptoc_item_label">Facebook Usage Statistics</span> </a> </li><li class="lwptoc_item"> <a href="#6-us-users-spend-an-average-of-309-minutes-per-day-on-facebook"> <span class="lwptoc_item_label">6. U.S. users spend an average of 30.9 minutes per day on Facebook</span> </a> </li><li class="lwptoc_item"> <a href="#7-818-of-facebooks-mobile-app-users-use-android-devices"> <span class="lwptoc_item_label">7. 81.8 of Facebook’s mobile app users use Android devices</span> </a> </li><li class="lwptoc_item"> <a href="#8-31-of-american-users-regularly-get-news-on-facebook"> <span class="lwptoc_item_label">8. 31% of American users regularly get news on Facebook</span> </a> </li><li class="lwptoc_item"> <a href="#9-facebook-use-among-teens-in-the-us-dropped-from-71-to-32"> <span class="lwptoc_item_label">9. Facebook use among teens in the US dropped from 71% to 32%</span> </a> </li><li class="lwptoc_item"> <a href="#facebook-demographics-statistics"> <span class="lwptoc_item_label">Facebook Demographics Statistics</span> </a> </li><li class="lwptoc_item"> <a href="#10-the-25-34-age-group-makes-up-the-largest-audience-on-facebook"> <span class="lwptoc_item_label">10. The 25 – 34 age group makes up the largest audience on Facebook</span> </a> </li><li class="lwptoc_item"> <a href="#11-7213-of-internet-users-in-the-united-states-use-facebook-regularly"> <span class="lwptoc_item_label">11. 72.13% of internet users in the United States use Facebook regularly</span> </a> </li><li class="lwptoc_item"> <a href="#12-only-18-of-americans-think-the-platform-protects-their-privacy-and-data"> <span class="lwptoc_item_label">12. Only 18% of Americans think the platform protects their privacy and data</span> </a> </li><li class="lwptoc_item"> <a href="#13-indians-make-up-the-largest-user-base-on-facebook-with-315-million-users"> <span class="lwptoc_item_label">13. Indians make up the largest user base on Facebook, with 315 million users</span> </a> </li><li class="lwptoc_item"> <a href="#14-563-of-the-population-of-facebook-is-male"> <span class="lwptoc_item_label">14. 56.3% of the population of Facebook is Male</span> </a> </li><li class="lwptoc_item"> <a href="#15-7-of-gen-z-users-plan-to-quit-facebook-in-2023"> <span class="lwptoc_item_label">15. 7% of Gen Z users plan to quit Facebook in 2023</span> </a> </li><li class="lwptoc_item"> <a href="#16-teens-are-less-likely-to-be-using-facebook"> <span class="lwptoc_item_label">16. Teens are less likely to be using Facebook</span> </a> </li><li class="lwptoc_item"> <a href="#facebook-engagement-statistics"> <span class="lwptoc_item_label">Facebook Engagement Statistics</span> </a> </li><li class="lwptoc_item"> <a href="#17-over-1-billion-stories-get-shared-across-facebook-apps-daily"> <span class="lwptoc_item_label">17. Over 1 billion Stories get shared across Facebook apps daily</span> </a> </li><li class="lwptoc_item"> <a href="#18-the-average-facebook-page-fan-engagement-rate-is-007"> <span class="lwptoc_item_label">18. The Average Facebook page fan engagement rate is 0.07%</span> </a> </li><li class="lwptoc_item"> <a href="#19-the-median-engagement-rate-for-brands-on-facebook-is-0060"> <span class="lwptoc_item_label">19. The median engagement rate for brands on Facebook is 0.060%</span> </a> </li><li class="lwptoc_item"> <a href="#20-more-than-18-billion-people-interact-on-facebook-groups-every-month"> <span class="lwptoc_item_label">20. More than 1.8 billion people interact on Facebook Groups every month</span> </a> </li><li class="lwptoc_item"> <a href="#21-facebook-photo-posts-have-the-highest-engagement-at-012"> <span class="lwptoc_item_label">21. Facebook photo posts have the highest engagement at 0.12%</span> </a> </li><li class="lwptoc_item"> <a href="#22-62-of-users-in-the-us-plan-to-watch-facebook-stories-more-than-they-do-today"> <span class="lwptoc_item_label">22. 62% of users in the US plan to watch Facebook stories more than they do today</span> </a> </li><li class="lwptoc_item"> <a href="#23-facebook-gaming-now-accumulates-382-million-hours-of-live-streaming"> <span class="lwptoc_item_label">23. Facebook Gaming now accumulates 382 million hours of live-streaming</span> </a> </li><li class="lwptoc_item"> <a href="#24-facebook-is-the-second-most-popular-platform-for-streaming-live-videos-in-the-us"> <span class="lwptoc_item_label">24. Facebook is the second-most popular platform for streaming Live videos in the U.S.</span> </a> </li><li class="lwptoc_item"> <a href="#facebook-business-statistics"> <span class="lwptoc_item_label">FACEBOOK BUSINESS STATISTICS</span> </a> </li><li class="lwptoc_item"> <a href="#25-more-than-200-million-businesses-use-facebook-apps-to-reach-customers"> <span class="lwptoc_item_label">25. More than 200 million businesses use Facebook apps to reach customers</span> </a> </li><li class="lwptoc_item"> <a href="#26-over-70-of-facebook-users-view-local-business-pages-at-least-once-every-week"> <span class="lwptoc_item_label">26. Over 70% of Facebook users view local business pages at least once every week</span> </a> </li><li class="lwptoc_item"> <a href="#27-people-are-53-more-likely-to-shop-from-a-business-they-can-message"> <span class="lwptoc_item_label">27. People are 53% more likely to shop from a business they can message</span> </a> </li><li class="lwptoc_item"> <a href="#28-facebook-shops-have-more-than-1-million-monthly-global-users"> <span class="lwptoc_item_label">28. Facebook Shops have more than 1 million monthly global users</span> </a> </li><li class="lwptoc_item"> <a href="#29-19-of-us-shoppers-start-their-search-on-facebook"> <span class="lwptoc_item_label">29. 19% of US shoppers start their search on Facebook</span> </a> </li><li class="lwptoc_item"> <a href="#facebook-advertising-statistics"> <span class="lwptoc_item_label">Facebook Advertising Statistics</span> </a> </li><li class="lwptoc_item"> <a href="#30-marketers-can-reach-2249-billion-users-with-facebook-ads"> <span class="lwptoc_item_label">30. Marketers can reach 2.249 billion users with Facebook ads</span> </a> </li><li class="lwptoc_item"> <a href="#31-facebook-reels-has-a-potential-advertising-audience-of-6971-million-users"> <span class="lwptoc_item_label">31. Facebook Reels has a potential advertising audience of 697.1 million users</span> </a> </li><li class="lwptoc_item"> <a href="#32-ad-impressions-increased-by-28"> <span class="lwptoc_item_label">32. Ad impressions increased by 28%</span> </a> </li><li class="lwptoc_item"> <a href="#33-facebook-garnered-33-ad-impressions-from-reels-in-2022"> <span class="lwptoc_item_label">33. Facebook garnered 3.3% ad impressions from Reels in 2022</span> </a> </li><li class="lwptoc_item"> <a href="#34-average-cost-per-click-of-facebook-ads-is-172"> <span class="lwptoc_item_label">34. Average Cost-per-click of Facebook ads is $1.72</span> </a> </li><li class="lwptoc_item"> <a href="#35-facebook-ads-have-an-average-ctr-of-09-and-cvr-of-921"> <span class="lwptoc_item_label">35. Facebook Ads have an average CTR of 0.9% and CVR of 9.21%</span> </a> </li><li class="lwptoc_item"> <a href="#36-facebooks-global-average-revenue-per-user-reached-962"> <span class="lwptoc_item_label">36. Facebook’s global average revenue per user reached $9.62</span> </a> </li><li class="lwptoc_item"> <a href="#37-facebook-ads-can-reach-637-of-americans-aged-13-years"> <span class="lwptoc_item_label">37. Facebook ads can reach 63.7% of Americans aged 13+ years</span> </a> </li><li class="lwptoc_item"> <a href="#38-an-average-facebook-user-clicks-12-ads-monthly"> <span class="lwptoc_item_label">38. An average Facebook user clicks 12 ads monthly</span> </a> </li></ul></div> </div></div> </div> </div> </div> <div class="col"> <div class="row "> <div class="col-lg-12 m991-pt0 post-body blog-section pt-lg-5 pt-0"> <p>Two decades after its founding, Facebook is still as relevant as it was back then.</p> <p>The latest Facebook statistics paint a picture of Facebook’s dominance in the social media landscape.</p> <p>Despite mounting competition from recently emerged platforms like TikTok, the network has grown to an unparalleled 3.07 billion monthly active users. In other words, it is the world’s most used social media platform.</p> <p>But that’s just the tip of the iceberg!</p> <p>Dive in with us as we unravel 36 intriguing Facebook statistics neatly categorized to aid your Facebook marketing strategy.</p> <p>What sort of Facebook statistics are covered? Here they are:</p> <ul> <li>General Facebook facts</li> <li>Facebook usage statistics</li> <li>Facebook demographics statistics</li> <li>Facebook engagement statistics</li> <li>Facebook business statistics</li> <li>Facebook advertising statistics</li> </ul> <p>Whether you’re a marketer, a business owner, or just a curious social media enthusiast, these Facebook statistics will offer a deeper understanding of the world’s most popular social network.</p> <div class="new-stats fb"> <div class="new-stats-header"> <h2><span id="general-facebook-facts"><span id="general-facebook-facts" class="ez-toc-section"></span>General Facebook Facts</span></h2> </div> </div> <p>There is a saying that if Facebook were a country, it would be the largest country in the world by population.</p> <p>This shows just how many users are on Facebook.</p> <p>Here are some amazing general Facebook statistics that showcase this giant social media platform’s tremendous reach, influence, and continued relevance.</p> <div class="image-border"><img decoding="async" class="img-fluid wp-image-694379" title="General Facebook Facts" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20700%20391'%3E%3C/svg%3E" alt="General Facebook Facts" width="700" height="391" data-lazy-src="https://www.socialpilot.co/wp-content/uploads/2024/02/General-Facebook-Statistics.webp"><noscript><img decoding="async" class="img-fluid wp-image-694379" title="General Facebook Facts" src="https://www.socialpilot.co/wp-content/uploads/2024/02/General-Facebook-Statistics.webp" alt="General Facebook Facts" width="700" height="391"></noscript></div> <h3><span id="1-facebook-has-3070-billion-monthly-active-users-maus"><strong>1. Facebook has 3.070 billion monthly active users (MAUs)</strong></span></h3> <p>As of Q4 2023, Facebook has over <a title="Results Initiates Quarterly Dividend" href="https://investor.fb.com/investor-news/press-release-details/2024/Meta-Reports-Fourth-Quarter-and-Full-Year-2023-Results-Initiates-Quarterly-Dividend/" target="_blank" rel="nofollow noopener noreferrer">3.070 billion</a> monthly active users (MAUs), making it the largest social media app in the world. This is an increase of +81 million from 2.989 billion in Q1 2023 and an increase of 3% Y-O-Y.</p> <h3><span id="2-facebook-has-211-billion-daily-active-users-daus"><strong>2. Facebook has 2.11 billion daily active users (DAUs)</strong></span></h3> <p>What’s interesting is that almost more than half a percentage of Facebook decide to log in to Facebook every single day. In the fourth quarter of 2023, the daily active users of Facebook (DAU) reached 2.011 billion, an increase of 6% Y-O-Y.</p> <h3><span id="3-387-of-the-global-population-uses-facebook-monthly"><strong>3. 38.7% of the global population uses Facebook monthly</strong></span></h3> <p>To put things in a new perspective, roughly 38.7% of the global audience uses Facebook monthly. To put things in a new perspective, roughly 38.47% of the global audience uses Facebook monthly. So, no surprise that it is the most used social media platform in the world, with a growth of 6% year-over-year.</p> <h3><span id="4-facebook-is-the-third-most-popular-app-in-the-world"><strong>4. Facebook is the third most popular app in the world</strong></span></h3> <p>Facebook is the third <a title="List of most popular Android apps" href="https://en.wikipedia.org/wiki/List_of_most_popular_Android_apps" target="_blank" rel="nofollow noopener noreferrer">most popular app</a> among Android users in the US, while Google Chrome and Google hold the first and second positions. Facebook is also the third most visited website in the world.</p> <h3><span id="5-meta-generated-a-whopping-13490-billion-in-revenue-in-2023"><strong>5. Meta generated a whopping $134.90 billion in revenue in 2023</strong></span></h3> <p>Meta generated a total revenue of $134.90 billion in 2024, and $40.11 billion of that came in the final quarter of 2023. When compared to 2022, the revenue increased by 25% Q-o-Q and 16% Y-o-Y.</p> <div class="new-stats fb"> <div class="new-stats-header"> <h2><span id="facebook-usage-statistics"><span id="facebook-usage-statistics" class="ez-toc-section"></span>Facebook Usage Statistics</span></h2> </div> </div> <p>The average number of time people spend on Facebook has gradually decreased.</p> <p>While people are spending less time on Facebook lately compared to newer, flashier apps, the platform still receives 30.8 minutes of undivided attention daily.</p> <p>This remains a strong number and good news, especially for marketers hoping to reach Facebook’s vast audiences.</p> <p>Here are some of the key Facebook usage statistics that will help you understand how people are using the platform.</p> <div class="image-border"><img decoding="async" class="img-fluid wp-image-694384" title="Facebook Usage Statistics" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20700%20391'%3E%3C/svg%3E" alt="Facebook Usage Statistics" width="700" height="391" data-lazy-src="https://www.socialpilot.co/wp-content/uploads/2024/02/Facebook-Usage-Statistics.webp"><noscript><img decoding="async" class="img-fluid wp-image-694384" title="Facebook Usage Statistics" src="https://www.socialpilot.co/wp-content/uploads/2024/02/Facebook-Usage-Statistics.webp" alt="Facebook Usage Statistics" width="700" height="391"></noscript></div> <h3><span id="6-us-users-spend-an-average-of-309-minutes-per-day-on-facebook"><strong>6. U.S. users spend an average of 30.9 minutes per day on Facebook</strong></span></h3> <p>An average Facebook user in the United States spent <a title="time spent social media platform" href="https://www.statista.com/statistics/1301075/us-daily-time-spent-social-media-platforms/" target="_blank" rel="nofollow noopener noreferrer">30.9 minutes</a> daily or 15.45 hours monthly on the platform in 2023, making it the fifth most engaging social media app. TikTok holds the first spot with 53.8 minutes, while YouTube comes second with 48.7 minutes daily.</p> <h3><span id="7-818-of-facebooks-mobile-app-users-use-android-devices"><strong>7. 81.8 of Facebook’s mobile app users use Android devices</strong></span></h3> <p>As of July 2021, <a href="https://datareportal.com/essential-facebook-stats">81.8% of Facebook’s mobile users</a> aged 18+ accessed the platform via an app from an Android device. While 14.8% of users accessed Facebook via an app on an iOS device, and 3.4% of users used the platform from a mobile web browser.</p> <h3><span id="8-31-of-american-users-regularly-get-news-on-facebook"><strong>8. 31% of American users regularly get news on Facebook</strong></span></h3> <p>Regarding where Americans get regular news updates, Facebook outpaces almost all social media websites. A whopping <a title="social media and news fact shee" href="https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/" target="_blank" rel="nofollow noopener noreferrer">31% of users</a> say they regularly get news from Facebook.</p> <h3><span id="9-facebook-use-among-teens-in-the-us-dropped-from-71-to-32"><strong>9. Facebook use among teens in the US dropped from 71% to 32%</strong></span></h3> <p>Over the years, Facebook has witnessed a significant downfall in its popularity. According to a report, Facebook use among teenagers in the US dropped from 71% in 2014 – 2015 to 32% in 2022. This Facebook trend displays a 39% drop in teen usage.</p> <div class="new-stats fb"> <div class="new-stats-header"> <h2><span id="facebook-demographics-statistics"><span id="facebook-demographics-statistics" class="ez-toc-section"></span>Facebook Demographics Statistics</span></h2> </div> </div> <p>Facebook isn’t just a social media giant; it’s a demographic powerhouse. Ever wondered who’s really behind those billions of likes, shares, and posts on Facebook?</p> <p>Did you know that Facebook, the social media behemoth, boasts a whopping 315 million active monthly users in India or that 7% of Gen Z users plan to quit the platform?</p> <p>Hold tight and read on because all the numbers on demographics are nothing short of fascinating!</p> <div class="image-border"><img decoding="async" class="img-fluid wp-image-694386" title="Facebook Demographics Statistics" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20700%20391'%3E%3C/svg%3E" alt="Facebook Demographics Statistics" width="700" height="391" data-lazy-src="https://www.socialpilot.co/wp-content/uploads/2024/02/Facebook-Demographics-Statistics.webp"><noscript><img decoding="async" class="img-fluid wp-image-694386" title="Facebook Demographics Statistics" src="https://www.socialpilot.co/wp-content/uploads/2024/02/Facebook-Demographics-Statistics.webp" alt="Facebook Demographics Statistics" width="700" height="391"></noscript></div> <h3><span id="10-the-25-34-age-group-makes-up-the-largest-audience-on-facebook"><strong>10. The 25 – 34 age group makes up the largest audience on Facebook</strong></span></h3> <p>A recent study of Facebook age demographics shows that the 25 to 34 age group has the highest number of Facebook users. <a href="https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/">29.9% of all active Facebook users</a> fall within this range.</p> <p>This is followed by the 18 – 24 age group, which makes up 21.5% of all Facebook users worldwide. Together, these two biggest age demographics of Facebook users make up 51.4% of all active Facebook users.</p> <div class="image-border"><img decoding="async" class="img-fluid wp-image-694388" title="popular among males" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20700%20391'%3E%3C/svg%3E" alt="popular among males" width="700" height="391" data-lazy-src="https://www.socialpilot.co/wp-content/uploads/2024/02/popular-among-males.webp"><noscript><img decoding="async" class="img-fluid wp-image-694388" title="popular among males" src="https://www.socialpilot.co/wp-content/uploads/2024/02/popular-among-males.webp" alt="popular among males" width="700" height="391"></noscript></div> <h3><span id="11-7213-of-internet-users-in-the-united-states-use-facebook-regularly"><strong>11. 72.13% of internet users in the United States use Facebook regularly</strong></span></h3> <p>Approximately <a href="https://www.statista.com/statistics/183460/share-of-the-us-population-using-facebook/">72.13% of internet users</a> in the United States used Facebook regularly, a jump from 2022’s 71.43%.</p> <h3><span id="12-only-18-of-americans-think-the-platform-protects-their-privacy-and-data"><strong>12. Only 18% of Americans think the platform protects their privacy and data</strong></span></h3> <p>When it comes to trust, social media users don’t trust Facebook. In 2022, only 18% of Facebook users thought the platform protected their privacy and data, down from 27% in 2021. This is the lowest among all the social media platforms, with Twitter at 23% and TikTok at 24%.</p> <h3><span id="13-indians-make-up-the-largest-user-base-on-facebook-with-315-million-users"><strong>13. Indians make up the largest user base on Facebook, with 315 million users</strong></span></h3> <p>The countries with the <a title="countries based on number of facebook users" href="https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/" target="_blank" rel="nofollow noopener noreferrer">largest numbers of Facebook users</a>:</p> <ul> <li>India: 315 million</li> <li>USA: 175 million</li> <li>Indonesia: 119.9 million</li> <li>Brazil: 109.05 million</li> <li>Mexico: 83.75 million</li> </ul> <h3><span id="14-563-of-the-population-of-facebook-is-male"><strong>14. 56.3% of the population of Facebook is Male</strong></span></h3> <p>Men make up the majority of Facebook’s user base. As of January 2023, 53.6% of all active Facebook users are male, compared to 43.7% who are female.</p> <div class="grey-alert"> <p><strong>Note</strong>: The research data set did not account for non-binary or gender non-conforming users.</p> </div> <div class="image-border"><img decoding="async" class="img-fluid wp-image-694390" title="population of Facebook" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20650%20391'%3E%3C/svg%3E" alt="population of Facebook" width="650" height="391" data-lazy-src="https://www.socialpilot.co/wp-content/uploads/2024/02/population-of-Facebook.webp"><noscript><img decoding="async" class="img-fluid wp-image-694390" title="population of Facebook" src="https://www.socialpilot.co/wp-content/uploads/2024/02/population-of-Facebook.webp" alt="population of Facebook" width="650" height="391"></noscript></div> <h3><span id="15-7-of-gen-z-users-plan-to-quit-facebook-in-2023"><strong>15. 7% of Gen Z users plan to quit Facebook in 2023</strong></span></h3> <p>About <a title="meta is losing itself in the metaverse" href="https://www.forrester.com/blogs/meta-is-losing-itself-in-the-metaverse/" target="_blank" rel="nofollow noopener noreferrer">25% of Gen Z users</a> in America intend to use the network less frequently in 2023. 7% of users between the ages of 18 and 25 intend to quit the platform. If marketers know their target group, Facebook still offers a wealth of marketing opportunities.</p> <h3><span id="16-teens-are-less-likely-to-be-using-facebook"><strong>16. Teens are less likely to be using Facebook</strong></span></h3> <p>With new social media platforms catering specifically to young audiences, Facebook no longer enjoys the loyal teen following it commanded a decade ago. Recent research reveals that only 33% of surveyed teenagers reported using Facebook today, a steep drop from 71% in 2014-2015.</p> <p>The research also shows that only 19% of teens use Facebook daily, lagging far behind YouTube, which is at the top, getting daily visits from 71% of its teen users daily.</p> <div class="new-stats fb"> <div class="new-stats-header"> <h2><span id="facebook-engagement-statistics"><span id="facebook-engagement-statistics" class="ez-toc-section"></span>Facebook Engagement Statistics</span></h2> </div> </div> <p>Engagement is the most precious currency on any social media platform.</p> <p>It’s not just about people signing up; it’s about them showing up and interacting with other posts genuinely. Facebook’s engagement stats will make you rethink how you see online interaction.</p> <p>Our Facebook engagement statistics will shed light on the kind of content that resonates with Facebook’s audience.</p> <div class="image-border"><img decoding="async" class="img-fluid wp-image-694392" title="Facebook Engagement Statistics" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20700%20391'%3E%3C/svg%3E" alt="Facebook Engagement Statistics" width="700" height="391" data-lazy-src="https://www.socialpilot.co/wp-content/uploads/2024/02/Facebook-Engagement-Statistics.webp"><noscript><img decoding="async" class="img-fluid wp-image-694392" title="Facebook Engagement Statistics" src="https://www.socialpilot.co/wp-content/uploads/2024/02/Facebook-Engagement-Statistics.webp" alt="Facebook Engagement Statistics" width="700" height="391"></noscript></div> <h3><span id="17-over-1-billion-stories-get-shared-across-facebook-apps-daily"><strong>17. Over 1 billion Stories get shared across Facebook apps daily</strong></span></h3> <p>Story creation and consumption have increased since they launched, with over <a title="business help" href="https://www.facebook.com/business/help/329494947852688#:~:text=One%20billion%20stories%20are%20shared,not%20disappear%20after%2024%20hours." target="_blank" rel="nofollow noopener noreferrer">1 billion Stories</a> shared every day across the Facebook network of apps.</p> <h3><span id="18-the-average-facebook-page-fan-engagement-rate-is-007"><strong>18. The Average Facebook page fan engagement rate is 0.07%</strong></span></h3> <p>You are not the only one dealing with low engagement horrors on Facebook. The average Facebook page fan engagement with posts on a page was <a title="average facebook page user engagement rates" href="https://www.statista.com/statistics/934749/average-facebook-page-user-engagement-rates-selected-posts-worldwide/" target="_blank" rel="nofollow noopener noreferrer">0.07 </a>percent.</p> <h3><span id="19-the-median-engagement-rate-for-brands-on-facebook-is-0060"><strong>19. The median engagement rate for brands on Facebook is 0.060%</strong></span></h3> <p>The brands see a median engagement rate of 0.060% across all industries, which is higher than 0.47%, the median engagement rate of all industries on Instagram.</p> <h3><span id="20-more-than-18-billion-people-interact-on-facebook-groups-every-month"><strong>20. More than 1.8 billion people interact on Facebook Groups every month</strong></span></h3> <p>More than <a title="power virtual communities" href="https://www.facebook.com/community/whats-new/power-virtual-communities/" target="_blank" rel="nofollow noopener noreferrer">1.8 billion people</a> use Facebook Groups every month. There are roughly 70 million admins and moderators running active Facebook groups, and more than half of all users are in five or more groups.</p> <h3><span id="21-facebook-photo-posts-have-the-highest-engagement-at-012"><strong>21. Facebook photo posts have the highest engagement at 0.12%</strong></span></h3> <p>This latest Facebook fact will get you hyped up. The photo posts on Facebook get the highest engagement rate at 0.12%, followed by:</p> <ul> <li>Status posts: 0.11%</li> <li>Video posts: 0.08%</li> <li>Link posts: 0.03%</li> </ul> <h3><span id="22-62-of-users-in-the-us-plan-to-watch-facebook-stories-more-than-they-do-today"><strong>22. 62% of users in the US plan to watch Facebook stories more than they do today</strong></span></h3> <p>62% of people in the US say that they plan to use stories even more in the future than they do today. 57% of people say <a title="Facebook stories" href="https://www.socialpilot.co/facebook-marketing/facebook-stories" rel="dofollow">Facebook stories</a> make them feel part of a larger community, and 65% say stories help them feel closer to their friends.</p> <h3><span id="23-facebook-gaming-now-accumulates-382-million-hours-of-live-streaming"><strong>23. Facebook Gaming now accumulates 382 million hours of live-streaming</strong></span></h3> <p>In Q3 2022, Facebook Gaming accumulated <a title="active streamers facebook gaming" href="https://www.statista.com/statistics/992404/active-streamers-facebook-gaming/" target="_blank" rel="nofollow noopener noreferrer">382 million hours</a> of live streams watched, down from an all-time high of 1.29 billion hours of streaming in Q3 2021.</p> <h3><span id="24-facebook-is-the-second-most-popular-platform-for-streaming-live-videos-in-the-us"><strong>24. Facebook is the second-most popular platform for streaming Live videos in the U.S.</strong></span></h3> <p>Facebook is in the <a title="us video stream download consumption" href="https://www.statista.com/statistics/294573/us-video-stream-download-consumption/" target="_blank" rel="nofollow noopener noreferrer">second position</a>, right behind YouTube, in gaining the attention of U.S. livestream viewers. Here’s the breakdown of the live viewers in the U.S by age who flock to Facebook to watch the live streams:</p> <ul> <li>28 % of people between the ages of 18-34</li> <li>39% of people between the ages of 35-54</li> <li>19% of people above the age of 55</li> </ul> <div class="new-stats fb"> <div class="new-stats-header"> <h2><span id="facebook-business-statistics"><span id="facebook-business-statistics" class="ez-toc-section"></span>FACEBOOK BUSINESS STATISTICS</span></h2> </div> </div> <p>More and more people are already using Facebook to find and buy from brands and stores. it’s a no-brainer to <a title="create a Facebook marketplace" href="https://www.socialpilot.co/facebook-marketing/facebook-marketplace-ads" rel="dofollow">create a Facebook marketplace</a> or a <a title="Facebook Shop" href="https://www.socialpilot.co/facebook-marketing/facebook-shop" rel="dofollow">Facebook Shop</a> for your products as well.</p> <p>But ensure you don’t put the engagement part at bay while selling your products. Facebook is inherently a community-building platform and people shop with the business they can talk to and trust.</p> <p>Here are some Facebook business statistics to encourage you:</p> <div class="image-border"><img decoding="async" class="img-fluid wp-image-694394" title="Facebook Business Statistics" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20700%20391'%3E%3C/svg%3E" alt="Facebook Business Statistics" width="700" height="391" data-lazy-src="https://www.socialpilot.co/wp-content/uploads/2024/02/Facebook-Business-Statistics.webp"><noscript><img decoding="async" class="img-fluid wp-image-694394" title="Facebook Business Statistics" src="https://www.socialpilot.co/wp-content/uploads/2024/02/Facebook-Business-Statistics.webp" alt="Facebook Business Statistics" width="700" height="391"></noscript></div> <h3><span id="25-more-than-200-million-businesses-use-facebook-apps-to-reach-customers"><strong>25. More than 200 million businesses use Facebook apps to reach customers</strong></span></h3> <p>Meta has helped several businesses make the transition online since the start of the COVID-19 pandemic. More than <a title="national small business week new resources" href="https://about.fb.com/news/2022/05/national-small-business-week-new-resources/" target="_blank" rel="nofollow noopener noreferrer">200 million</a> businesses use Meta apps every month to create virtual storefronts and reach customers.</p> <h3><span id="26-over-70-of-facebook-users-view-local-business-pages-at-least-once-every-week"><strong>26. Over 70% of Facebook users view local business pages at least once every week</strong></span></h3> <p>On Facebook, the largest social media platform, 70% of users visit local business pages at least once a week</p> <h3><span id="27-people-are-53-more-likely-to-shop-from-a-business-they-can-message"><strong>27. People are 53% more likely to shop from a business they can message</strong></span></h3> <p>Conversation is the key to any business. Conversational Commerce already contributes to Southeast Asia’s cross-channel revenue and is expected to grow exponentially. People who message a business are more likely to shop with that business, and customers in emerging markets are <a title="let your conversations deliver brand love" href="https://www.facebook.com/business/news/let-your-conversations-deliver-brand-love" target="_blank" rel="nofollow noopener noreferrer">2.4x more likely</a> to message a business.</p> <h3><span id="28-facebook-shops-have-more-than-1-million-monthly-global-users"><strong>28. Facebook Shops have more than 1 million monthly global users</strong></span></h3> <p>The tech giant bet again on e-commerce by adding Facebook Shops. From January to March 2021, Facebook Shops reported an average of one million monthly global users and around 250 million active stores worldwide.</p> <h3><span id="29-19-of-us-shoppers-start-their-search-on-facebook"><strong>29. 19% of US shoppers start their search on Facebook</strong></span></h3> <p>This statistic indicates that a considerable number of US consumers start their initial product search on Facebook. This underlines the fact that prioritizing SEO strategies on Facebook can help you get fruitful results. So, with the right marketing strategy and a efficient <a title="Facebook tools" href="https://www.socialpilot.co/facebook-scheduler" rel="dofollow">Facebook post scheduler</a>, you can drive sales through the platform.</p> <div class="new-stats fb"> <div class="new-stats-header"> <h2><span id="facebook-advertising-statistics"><span id="facebook-advertising-statistics" class="ez-toc-section"></span>Facebook Advertising Statistics</span></h2> </div> </div> <p>Imagine launching an ad and, within moments, it’s displayed on the screens of thousands, if not millions, of potential customers. Intriguing, isn’t it? But what does it really take to create a ripple in the vast ocean of Facebook advertising?</p> <p>Did you know that 2.249 billion individuals are potentially reachable through Facebook advertising? Or that a staggering 93% of marketers regularly invest in Facebook ads?</p> <p>Check out more of these Facebook advertising statistics:</p> <h3><span id="30-marketers-can-reach-2249-billion-users-with-facebook-ads"><strong>30. Marketers can reach 2.249 billion users with Facebook ads</strong></span></h3> <p>Marketers can reach a total potential audience of 2.249 billion users through Facebook ads – as of April 2023. Thats an increase of 108 million from 1.983 billion in April 2022.</p> <p>Indeed, the latest data shows that just 75.3% of Facebook’s monthly active users were shown an ad on the platform in the past 30 days up to the start of April 2023. This latest Facebook ad fact shows you how wide the scope is for advertisers.</p> <h3><span id="31-facebook-reels-has-a-potential-advertising-audience-of-6971-million-users"><strong>31. Facebook Reels has a potential advertising audience of 697.1 million users</strong></span></h3> <p>Another popular Facebook advertising trend….</p> <p>In comparison to other Facebook surfaces, the following represents the possible advertising audience for different Facebook placement locations:</p> <ul> <li>Stories: 1.25 billion users</li> <li>Search results: 733.1 million</li> <li>Facebook Marketplace: 495.7 million</li> </ul> <p>Although the audience for Reels ads is now lower than that of Stories ads, Facebook is strongly promoting Reels. Things get really fascinating when you look at the following Facebook statistics…</p> <h3><span id="32-ad-impressions-increased-by-28"><strong>32. Ad impressions increased by 28% </strong></span></h3> <p>The Ad impression across all Meta apps has increased by by 28% year-over-year in 2023. But here’s good news for every advertiser – the average price per ad decreased by 9% year-over-year.</p> <h3><span id="33-facebook-garnered-33-ad-impressions-from-reels-in-2022"><strong>33. Facebook garnered 3.3% ad impressions from Reels in 2022</strong></span></h3> <p>While this number might seem relatively small to you, this was a big jump from 2021. Facebook Reels is steadily gaining popularity and opening new opportunities for advertisers.</p> <h3><span id="34-average-cost-per-click-of-facebook-ads-is-172"><strong>34. Average Cost-per-click of Facebook ads is $1.72</strong></span></h3> <p>A study shows that Facebook ads have a CPC of $1.72 across all industries. Financial advertisers have the highest CPC on Facebook $3.77, followed by consumer services, home improvement, and employment and job training with $3.08, $2.93, and $2.72, respectively.</p> <h3><span id="35-facebook-ads-have-an-average-ctr-of-09-and-cvr-of-921"><strong>35. Facebook Ads have an average CTR of 0.9% and CVR of 9.21%</strong></span></h3> <p>The average CTR for Facebook ads is 0.9% across all industries. The industries with the highest Facebook CTR are:</p> <ul> <li>Legal advertisers – 1.61%</li> <li>Retail – 1.59%</li> <li>Apparel – 1.24%</li> <li>Beauty – 1.16%</li> <li>Fitness – 1.01%</li> </ul> <p>The average Conversion Rate (CVR) on Facebook ads is 9.21%. The industries with the highest CVR are:</p> <ul> <li>Fitness – 14.29%</li> <li>Education – 13.58%</li> <li>Employment & job training – 11.73%</li> <li>Healthcare – 11.00%</li> <li>Real Estate – 10.68%</li> <li>B2B – 10.63%</li> </ul> <div class="grey-alert"><strong>Bonus:</strong> The formula to calculate Facebook CTR is:<br> Number of ad clicks ÷ number of ad impressions x 100 = click-through rate</div> <h3><span id="36-facebooks-global-average-revenue-per-user-reached-962"><strong>36. Facebook’s global average revenue per user reached $9.62</strong></span></h3> <p>Facebook, now called Meta, uses the ARPU (average revenue per user) metric to track its success. In April 2023, its <a title="essential facebook stats" href="https://datareportal.com/essential-facebook-stats" target="_blank" rel="nofollow noopener noreferrer">ARPU reached $9.62</a>. If you look at the quarterly change, the ARPU dropped by 11% (January – April 2023). The annual change in its ARPU was +0.8 (April 2022 – April 2023).</p> <h3><span id="37-facebook-ads-can-reach-637-of-americans-aged-13-years"><strong>37. Facebook ads can reach 63.7% of Americans aged 13+ years</strong></span></h3> <p>Facebook restricts the usage of its platform for people aged below 13 years. In 2022, <a title="digital 2022 united states of america" href="https://datareportal.com/reports/digital-2022-united-states-of-america" target="_blank" rel="nofollow noopener noreferrer">63.7% of Americans aged 13+</a> were reachable through Facebook ads. At the start of 2022, 54.8% of Facebook’s ad audience in the USA was females, while 45.2% were males.</p> <h3><span id="38-an-average-facebook-user-clicks-12-ads-monthly"><strong>38. An average Facebook user clicks 12 ads monthly</strong></span></h3> <p>Based on the numbers published by Facebook’s ‘Insights tool in June 2021, the typical Facebook user aged 18+:</p> <ul> <li>Clicked or tapped a media of 12 Facebook ads (including sponsored posts) in the previous 30 days.</li> <li>The numbers also showcased a typical female user clicked 14 ads in June 2021, while male only clicked 10 ads.</li> <li>Male users aged 18-24 clicked 8 ads per month, and male users aged 25-34 clicked 10 ads/mo.</li> </ul> <p class="h2">Conclusion</p> <p>So, there you have it, folks! A quick tour of the extensive world of Facebook statistics.</p> <p>But why do these numbers matter?</p> <p>The stakes are high, with 3 billion monthly active users, and the opportunities are boundless. The demographic, engagement, business, and advertising insights we’ve explored here are not just numbers. Together with <a href="https://www.socialpilot.co/facebook-automation-tools">Facebook automation tools</a>, they form a compass guiding businesses toward a meaningful presence and lucrative growth.</p> <p>By leveraging these insights, businesses can craft strategies that resonate, campaigns that captivate, and posts that stick.</p> <p>Ready to turn these stats into success stories? The digital realm of Facebook awaits, and with these insights in hand, the horizon has never looked brighter!</p> <p>Want to know more?</p> <p>Take a look at these <a title="social media statistics" href="https://www.socialpilot.co/blog/social-media-statistics" rel="dofollow">social media statistics</a> for 2024.</p> <p>And if that’s not enough, we have curated statistics by individual social media platforms:</p> <ul> <li><a title="instagram stats" href="https://www.socialpilot.co/instagram-marketing/instagram-stats" rel="dofollow">Instagram statistics</a></li> <li><a title="twitter statistics" href="https://www.socialpilot.co/blog/twitter-statistics" rel="dofollow">Twitter statistics</a></li> <li><a title="linkedin statistics" href="https://www.socialpilot.co/blog/linkedin-statistics" rel="dofollow">LinkedIn statistics</a></li> <li><a title="tiktok statistics" href="https://www.socialpilot.co/tiktok-marketing/tiktok-statistics" rel="dofollow">TikTok statistics</a></li> <li><a title="pinterest statistics" href="https://www.socialpilot.co/blog/pinterest-statistics" rel="dofollow">Pinterest statistics</a></li> <li><a title="snapchat statistics" href="https://www.socialpilot.co/blog/snapchat-statistics" rel="dofollow">Snapchat statistics</a></li> </ul> </div> <div class="col-md-12"> <div class="faq"> <div class="innerpage innerpage-faq faqny mt-24 v3 "> <div class=""> <div class="row"> <div class="col-md-12"> <p class="h2">Frequently Asked Questions</p> </div> </div> <div class="row"> <div class="col-md-12 mx-auto"> <div class="wp-faq-schema-wrap wp-faq-schema-accordion"> <div class="wp-faq-schema-items"> <h3>What is a good Facebook engagement rate?</h3> <div class=""> <div class="faq_inner_ans_space"> <p>A good Facebook engagement rate can vary depending on the industry and audience. However, according to industry experts, a general benchmark is a 1-3% engagement rate. This means that for every 100 people who see your post, 1-3 engage with it (like, comment, share, etc.). Keep in mind that the higher the engagement rate, the better. </p> </div> </div> <h3>How do I find Facebook statistics?</h3> <div class=""> <div class="faq_inner_ans_space"> <p>To find Facebook statistics, you can go to the Insights section of your Facebook page. From there, you can access your page's performance data, including likes, reach, engagement, and more. The best way to get detailed insights would be to use a social media management platform like <a href="https://www.socialpilot.co/plans" title="SocialPilot plans" rel="dofollow">SocialPilot</a>. This all-in-one tool provides comprehensive and consolidated analytics reports for multiple networks and accounts.</p> </div> </div> <h3>How many Facebook posts are published per day?</h3> <div class=""> <div class="faq_inner_ans_space"> <p>On average, 350 million photos are uploaded on Facebook daily, and 1 billion stories are shared every day. About 4.75 billion items are shared by Facebook users each day.</p> </div> </div> <h3>What are some Facebook statistics for the USA?</h3> <div class=""> <div class="faq_inner_ans_space"> <p>Here are the top trends for the US:</p> <ol> <li>Facebook has over 175 million monthly active users in North America.</li> <li>About 71% of the internet users use Facebook regularly.</li> <li>An average user spends 33 minutes on the platform.</li> <li>Facebook age demographics show that the 25-34 age group has the highest number of Facebook users, constituting 23.6% of the total base.</li> <li>More than 50% of older adults (65+) in the US are on Facebook.</li> </ol> </div> </div> <h3>How successful is Facebook advertising?</h3> <div class=""> <div class="faq_inner_ans_space"> <p>Facebook ads can be pretty successful depending on their development and management. With an average <strong>cost-per-click (CPC) of $0.97</strong> and an average cost-per-thousand-impressions (CPM) of about $11, Facebook ads provide an avenue of substantial ROI for businesses.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col-lg-12 mt-lg-5 mt-4 about-author-blk"> <div class="page-template-page-listicles v2"> <div class="nstyle"> <p class="h2">About the Author</p> <div class="mx-auto mt-4 about-author-blk p-lg-0 auth"> <div class="author-box"> <div class="d-flex flex-row"> <div class="authorboximg"> <img class="img-circle" width="200" height="200" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20200%20200'%3E%3C/svg%3E" alt="Picture of Jimit Bagadiya" data-lazy-src="https://secure.gravatar.com/avatar/0cd95a90b9cd662c8782ce04aee80ef5?s=200&d=mm&r=g" /><noscript><img class="img-circle" width="200" height="200" src="https://secure.gravatar.com/avatar/0cd95a90b9cd662c8782ce04aee80ef5?s=200&d=mm&r=g" alt="Picture of Jimit Bagadiya" /></noscript> </div> <div class="authorboxtxt"> <p class="mt-0 h3 " style="margin-bottom: 4px !important;"> <a href="https://www.socialpilot.co/author/jimit-bagadiya" title="Jimit Bagadiya">Jimit Bagadiya</a> </p> <div id="biolink"> <span style="font-weight: 400;">Jimit Bagadiya is the co-founder and CEO at SocialPilot. Jimit brings more than 15 years of leadership experience in building social media-specific SaaS tools. </span> <span style="font-weight: 400;">An avid social media enthusiast, Jimit spends countless hours evaluating & testing different social media tools for usability & functionality. His deep understanding of social media tools has helped SocialPilot to become one of the Best Social Media Management Tools.</span> You can find Jimit on <a href="https://www.linkedin.com/in/jimitbagadiya/" target="_blank" rel="nofollow noopener">LinkedIn</a> & <a href="https://twitter.com/jimit_ab" target="_blank" rel="nofollow noopener">Twitter</a>. </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="shx-bx"> <div class="shx-bxfd"> <ul> <li><a href="http://www.linkedin.com/shareArticle?mini=true&url=https://www.socialpilot.co/facebook-marketing/facebook-statistics" rel="nofollow noopener noreferrer" target="_blank" title="linkedin"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2040%2040'%3E%3C/svg%3E" title="linkedin" alt="linkedin" width="40" height="40" data-lazy-src="https://www.socialpilot.co/wp-content/uploads/2022/12/linkedin.svg"><noscript><img 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rel=" nofollow noopener noreferrer" target="_blank" title="facebook"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2040%2040'%3E%3C/svg%3E" title="Facebook" alt="Facebook" width="40" height="40" data-lazy-src="https://www.socialpilot.co/wp-content/uploads/2022/12/Facebook.svg"><noscript><img src="https://www.socialpilot.co/wp-content/uploads/2022/12/Facebook.svg" title="Facebook" alt="Facebook" width="40" height="40"></noscript></a></li> </ul> </div> </div> </div> <div class="col-lg-12 col-md-12 text-center mt-lg-5 mt-4"> <div class="related-posts"> <h3 class="crp-list-title">Related Posts</h3><div class="crp-list"><div class="crp-list-item crp-list-item-image-above crp-list-item-has-image"><div class="crp-list-item-image"><a href="https://www.socialpilot.co/blog/facebook-metrics-track"><img data-pin-nopin="true" style="max-width: 332px; height: auto;" width="332" height="174" 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