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//images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/573c9d53-3747-4aeb-ac63-0f38b78e1e7b/DataReportal.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> </div> <div data-nc-container="bottom-right"> <nav class="Header-nav Header-nav--secondary" data-nc-element="secondary-nav" data-content-field="navigation"> </nav> </div> </div> </header> <div class="Content-outer"> <main class="Main Main--blog-item" > <section class="Main-content" data-content-field="main-content"> <article id="post-61fe2d2abe5d011ed70fe080" class="BlogItem hentry category-digital tag-digital tag-digital-2022 tag-northern-america tag-americas tag-local tag-united-states-of-america tag-usa tag-united-states tag-america author-simon-kemp post-type-text has-categories has-tags has-comments" data-item-id="61fe2d2abe5d011ed70fe080"> <h1 class="BlogItem-title" data-content-field="title">Digital 2022: The United States of America</h1> <div class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1644047808967" id="item-61fe2d2abe5d011ed70fe080"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-yui_3_17_2_1_1644026054502_387868"><div class="sqs-block-content"><p>This page contains all the data, insights, and trends you need to help you understand how people in <b>the United States of America</b> use connected devices and services in 2022.</p><p>You’ll find our complete <a href='https://datareportal.com/reports/?tag=Digital+2022&utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Digital_2022_Tag_Link'>Digital 2022</a> report on <a href='https://datareportal.com/digital-in-the-united-states-of-america?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Country_Page_Link'>the United States of America</a> in the “full report” section below, but let’s start by taking a look at the essential headlines for digital adoption and use in the USA this year.</p><div class="adHolder">ADVERTISEMENT<div class="adUnit"><script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1871114127846517" crossorigin="anonymous"></script><ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-1871114127846517" data-ad-slot="8779232868" data-ad-format="auto" data-full-width-responsive="true"></ins><script>(adsbygoogle = window.adsbygoogle || []).push({});</script></div></div><h2>The United States of America’s population in 2022</h2><p>The United States’s total population was <b>333.9 million</b> in January 2022.</p><p>Data show that the USA’s population <b>increased</b> by <b>1.9 million</b> (+0.6 percent) between 2021 and 2022.</p><p><b>50.5 percent</b> of the United States’s population is <b>female</b>, while <b>49.5 percent</b> of the population is <b>male</b>.</p><p>At the start of 2022, <b>83.1 percent</b> of the United States’s population lived in <b>urban centres</b>, while <b>16.9 percent</b> lived in <b>rural areas</b>.</p><p><i><span class='goldText'>Note:</span> gender data are currently only available for “female” and “male”.</i></p><h2>The United States of America’s population by age </h2><p>The median age of the population in the United States is <b>38.6</b>.</p><p>For additional context, here’s a look at how the population in the United States breaks down by age group:</p><ul><li><p><b>6.0 percent</b> of the USA’s population is between the ages of <span class='goldText'>0 and 4</span>.</p></li><li><p><b>9.6 percent</b> of the USA’s population is between the ages of <span class='goldText'>5 and 12</span>.</p></li><li><p><b>6.4 percent</b> of the USA’s population is between the ages of <span class='goldText'>13 and 17</span>.</p></li><li><p><b>9.2 percent</b> of the USA’s population is between the ages of <span class='goldText'>18 and 24</span>.</p></li><li><p><b>14.1 percent</b> of the USA’s population is between the ages of <span class='goldText'>25 and 34</span>.</p></li><li><p><b>12.8 percent</b> of the USA’s population is between the ages of <span class='goldText'>35 and 44</span>.</p></li><li><p><b>12.0 percent</b> of the USA’s population is between the ages of <span class='goldText'>45 and 54</span>.</p></li><li><p><b>12.5 percent</b> of the USA’s population is between the ages of <span class='goldText'>55 and 64</span>.</p></li><li><p><b>17.4 percent</b> of the USA’s population is aged <span class='goldText'>65 and above</span>.</p></li></ul><p><i><span class='goldText'>Note:</span> percentages may not sum to 100 percent due to rounding.</i></p><div class="adHolder">ADVERTISEMENT<div class="adUnit"><div data-fuse="22412547450"></div></div></div><h2>Internet use in the United States of America in 2022</h2><p>There were <b>307.2 million</b> internet users in the United States in January 2022.</p><p>The United States’s internet penetration rate stood at <b>92.0 percent</b> of the total population at the start of 2022.</p><p><a href='https://kepios.com/?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Kepios_Home_Link'>Kepios</a> analysis indicates that internet users in the USA <b>increased</b> by <b>8.4 million</b> (+2.8 percent) between 2021 and 2022.</p><p>For perspective, these user figures reveal that <b>26.71 million</b> people in the USA did <i><b>not</b></i> use the internet at the start of 2022, meaning that <b>8.0 percent</b> of the population remained offline at the beginning of the year.</p><p>However, issues relating to COVID-19 continue to impact research into internet adoption, so actual internet user figures may be higher than these published numbers suggest (<a href='https://datareportal.com/notes-on-data?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Notes_On_Data'>see here</a> for further details).</p><p>For the latest insights into internet adoption and use around the world, follow our regular <a href='https://datareportal.com/reports/?tag=Statshot&utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Statshot_Tag_Link'>Global Statshot</a> reports.</p><br><div class='SeeAlsoBlock'><span class='SeeAlsoTitle'>Go global:</span> see how the United States of America’s current “state of digital” compares with connectivity in other countries by reading our flagship <a target='_blank' href='https://datareportal.com/reports/digital-2022-global-overview-report?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Global_Promo_Block'>Digital 2022 Global Overview Report</a>, which includes hundreds of slides of global digital data, and our in-depth analysis of what these numbers might mean for you. </div><br><h2>Internet connection speeds in the United States of America in 2022</h2><p>Data published by <a href='https://www.ookla.com/?utm_source=DataReportal'>Ookla</a> indicate that internet users in the USA could have expected the following internet connection speeds at the start of 2022:</p><ul><li><p>Median <span class='goldText'>mobile</span> internet connection speed via cellular networks: <b>53.31 Mbps</b>.</p></li><li><p>Median <span class='goldText'>fixed</span> internet connection speed: <b>134.10 Mbps</b>.</p></li></ul><p>Ookla’s data reveals that the median <span class='goldText'>mobile</span> internet connection speed in the United States <b>increased</b> by <b>10.55 Mbps</b> (+24.7 percent) in the twelve months to the start of 2022.</p><p>Meanwhile, Ookla’s data shows that <span class='goldText'>fixed</span> internet connection speeds in the USA <b>increased</b> by <b>32.68 Mbps</b> (+32.2 percent) during the same period.</p><div class="adHolder">ADVERTISEMENT<div class="adUnit"><div id="amzn-assoc-ad-7c5cd9bb-ca22-4e76-84fd-0b0a9304302f"></div><script async src="//z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US&adInstanceId=7c5cd9bb-ca22-4e76-84fd-0b0a9304302f"></script></div></div><h2>Social media statistics for the United States of America in 2022</h2><p>There were <b>270.1 million</b> social media users in the United States of America in January 2022.</p><p>The number of social media users in the USA at the start of 2022 was equivalent to <b>80.9 percent</b> of the total population, but it’s important to note that social media users may <b>not</b> represent unique individuals (see our detailed <a href='https://datareportal.com/notes-on-data?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Notes_On_Data'>notes on data</a> to learn why).</p><p><a href='https://kepios.com/?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Kepios_Home_Link'>Kepios</a> analysis reveals that social media users in the United States <b>increased</b> by <b>30 million</b> (+12.5 percent) between 2021 and 2022.</p><br><div class='SeeAlsoBlock'><span class='SeeAlsoTitle'>Get fresh insights:</span> our handy social media <a target='_blank' href='https://datareportal.com/social-media-users?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Social_Media_Overview_Promo'>overview page</a> helps you stay up to date with social media trends, offering essential headlines for social media adoption, as well as the latest user figures for the world’s most widely used social media platforms.</div><br><h2>Facebook users in the United States of America in 2022</h2><p>Data published in Meta’s advertising resources indicates that <b>Facebook</b> had <b>179.7 million</b> users in the United States in early 2022.</p><p>However, Meta made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to its base audience data for Facebook – so the figures shown here are <span class='goldText'>not directly comparable</span> with figures published in our previous reports. </p><p>To learn more about these changes, please see <a href='https://datareportal.com/reports/digital-2022-changes-in-metas-reporting?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Meta_Reporting_Changes'>this article</a>, as well as our comprehensive <a href='https://datareportal.com/notes-on-data?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Notes_On_Data'>notes on data</a>.<p>The company’s revised audience figures mean that Facebook’s ad reach in the USA was equivalent to <b>53.8 percent</b> of the total population at the start of 2022.</p><p>However, Facebook restricts the use of its platform to people aged 13 and above, so it’s also worth highlighting that <b>63.7 percent</b> of the “eligible” audience in the USA uses Facebook in 2022.</p><p>For additional context, Facebook’s ad reach in the United States was equivalent to <b>58.5 percent</b> of the local internet user base (regardless of age) in January 2022.</p><p>At the start of 2022, <b>54.8 percent</b> of Facebook’s ad audience in the USA was <b>female</b>, while <b>45.2 percent</b> was <b>male</b>.</p><p><i><span class='goldText'>Note:</span> Meta’s advertising resources only publish audience gender data for “female” and “male” users.</i></p><p>Looking for more <b>Facebook</b> stats? <a href='https://datareportal.com/essential-facebook-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Facebook_Stats_Link'>Click here</a> to explore our in-depth Facebook data for every country in the world.</p><div class="adHolder">ADVERTISEMENT<div class="adUnit"><script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1871114127846517" crossorigin="anonymous"></script><ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-1871114127846517" data-ad-slot="1700153037" data-ad-format="auto" data-full-width-responsive="true"></ins><script>(adsbygoogle = window.adsbygoogle || []).push({});</script></div></div><h2>YouTube users in the United States of America in 2022</h2><p>Updates to Google’s advertising resources indicate that <b>YouTube</b> had <b>247.0 million</b> users in the United States in early 2022.</p><p>This figure means that YouTube’s 2022 ad reach was equivalent to <b>74.0 percent</b> of the United States’s total population at the start of the year.</p><p>To put those figures in perspective, YouTube ads reached <b>80.4 percent</b> of the USA’s total internet user base (regardless of age) in January 2022.</p><p>At that time, <b>51.7 percent</b> of YouTube’s ad audience in the USA was <b>female</b>, while <b>48.3 percent</b> was <b>male</b>.</p><p><i><span class='goldText'>Note:</span> Google’s advertising resources only publish audience gender data for “female” and “male” users</i>.</p><br><div class='SeeAlsoBlock'><span class='SeeAlsoTitle'>Need more social media numbers?</span> Our <a target='_blank' href='https://datareportal.com/social-media-platforms?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Social_Media_Platforms_Promo'>platform guides</a> help you make sense of all the latest stats for the world’s biggest social media platforms.</div><br><h2>Instagram users in the United States of America in 2022</h2><p>Numbers published in Meta’s advertising tools indicate that <b>Instagram</b> had <b>159.8 million</b> users in the United States in early 2022.</p><p>This figure suggests that Instagram’s ad reach in the USA was equivalent to <b>47.8 percent</b> of the total population at the start of the year.</p><p>However, Instagram restricts the use of its platform to people aged 13 and above, so it’s helpful to know that <b>56.7 percent</b> of the “eligible” audience in the United States uses Instagram in 2022.</p><p>It’s also worth noting that Instagram’s ad reach in the USA at the start of 2022 was equivalent to <b>52.0 percent</b> of the local internet user base (regardless of age).</p><p>In early 2022, <b>57.2 percent</b> of Instagram’s ad audience in the United States was <b>female</b>, while <b>42.8 percent</b> was <b>male</b>.</p><p><i><span class='goldText'>Note:</span> Meta’s advertising resources only publish audience gender data for “female” and “male” users</i>.</p><p>Looking for more <b>Instagram</b> stats? <a href='https://datareportal.com/essential-instagram-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Facebook_Stats_Link'>Click here</a> to explore our in-depth Instagram data for every country in the world.</p><div class="adHolder">ADVERTISEMENT<div class="adUnit"><div data-fuse="22412547453"></div></div></div><h2>TikTok users in the United States of America in 2022</h2><p>Figures published in ByteDance’s advertising resources indicate that <b>TikTok</b> had <b>131.0 million</b> users aged 18 and above in the United States in early 2022.</p><p>Note that ByteDance allows marketers to target TikTok ads to users aged <i>13 and above</i> via its advertising tools, but these tools only show audience data for users aged <i>18 and above</i>.</p><p>For context, ByteDance’s figures indicate that TikTok ads reached <b>50.3 percent</b> of all adults aged 18 and above in the USA at the start of 2022.</p><p>Meanwhile, TikTok’s ad reach in the United States was equivalent to <b>42.6 percent</b> of the local internet user base at the beginning of the year, regardless of age.</p><p>In early 2022, <b>62.1 percent</b> of TikTok’s ad audience in the USA was <b>female</b>, while <b>37.9 percent</b> was <b>male</b>.</p><p><i><span class='goldText'>Note:</span> ByteDance’s advertising resources only publish audience gender data for “female” and “male” users</i>.</p><p>Looking for more <b>TikTok</b> stats? <a href='https://datareportal.com/essential-tiktok-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Facebook_Stats_Link'>Click here</a> to explore our in-depth TikTok data for every country in the world.</p><br><div class='SeeAlsoBlock'><span class='SeeAlsoTitle'>Want to stay up to date with digital trends?</span> Our <a target='_blank' href='https://kepios.com/briefings?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Kepios_Briefings_Promo'>quarterly briefings</a> and <a target='_blank' href='https://kepios.com/advisory?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Kepios_Briefings_Promo'>custom advisory services</a> help you make sense of all the latest digital trends, enabling you to turn data into insights, action, and results. Learn more at <a target='_blank' href='https://kepios.com/?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Kepios_Briefings_Promo'>kepios.com</a>.</div><br><h2>Facebook Messenger users in the United States of America in 2022</h2><p>Data published in Meta’s advertising resources indicate that ads on <b>Facebook Messenger</b> reached <b>6.75 million</b> users in the United States in early 2022.</p><p>However, Meta made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to its base audience data for Facebook Messenger – so the figures shown here are <span class='goldText'>not directly comparable</span> with figures published in our previous reports. </p><p>To learn more about these changes, please see <a href='https://datareportal.com/reports/digital-2022-changes-in-metas-reporting?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Meta_Reporting_Changes'>this article</a>, as well as our comprehensive <a href='https://datareportal.com/notes-on-data?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Notes_On_Data'>notes on data</a>.<p><i><span class='goldText'><b>Important note:</b></span> in addition to the reporting changes detailed above, some of Facebook Messenger’s ad formats are currently unavailable to marketers in the USA, so the platform’s ad reach figures may be <b>considerably lower</b> than the platform’s total active user base in the country.</i></p><p>The company’s revised audience numbers suggest that Facebook Messenger’s ad reach in the United States was equivalent to <b>2.0 percent</b> of the total population at the start of the year.</p><p>Facebook Messenger restricts the use of its platform to people aged 13 and above though, so it’s also worth highlighting that ads reach <b>2.4 percent</b> of Facebook Messenger’s “eligible” audience in the USA in 2022.</p><p>For additional context, Facebook Messenger’s ad reach in the United States is equivalent to <b>2.2 percent</b> of the local internet user base (regardless of age).</p><p>At the start of 2022, <b>49.6 percent</b> of Facebook Messenger’s ad audience in the USA was <b>female</b>, while <b>50.4 percent</b> was <b>male</b>.</p><p><i><span class='goldText'>Notes:</span> Meta’s advertising resources only publish audience gender data for “female” and “male” users.</i></p><p>Looking for more <b>Facebook Messenger</b> stats? <a href='https://datareportal.com/essential-facebook-messenger-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Facebook_Stats_Link'>Click here</a> to explore our in-depth Facebook Messenger data for every country in the world.</p><div class="adHolder">ADVERTISEMENT<div class="adUnit"><div data-fuse="22412558959"></div></div></div><h2>LinkedIn users in the United States of America in 2022</h2><p>Figures published in LinkedIn’s advertising resources indicate that <b>LinkedIn</b> had <b>180.0 million</b> “members” in the United States in early 2022.</p><p>However, note that LinkedIn’s advertising tools publish audience reach data based on <i>total registered members</i>, rather than the <i>monthly active users</i> that form the basis of the ad reach figures published by most other social media platforms.</p><p>As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or in our <a href='https://datareportal.com/reports/?tag=Digital+2022&utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Digital_2022_Tag_Link'>Digital 2022</a> reports.</p><p>The company’s advertising reach figures suggest that LinkedIn’s audience in the USA was equivalent to <b>53.9 percent</b> of the total population at the start of 2022.</p><p>LinkedIn restricts the use of its platform to people aged 18 and above though, so it’s also helpful to know that <b>69.1 percent</b> of the “eligible” audience in the United States uses LinkedIn in 2022.</p><p>For additional context, LinkedIn’s ad reach in the USA was equivalent to <b>58.6 percent</b> of the local internet user base (regardless of age) at the start of the year.</p><p>In early 2022, <b>47.9 percent</b> of LinkedIn’s ad audience in the United States was <b>female</b>, while <b>52.1 percent</b> was <b>male</b>.</p><p><i><span class='goldText'>Note:</span> LinkedIn’s advertising resources only publish audience gender data for “female” and “male” users</i>.</p><p>Looking for more <b>LinkedIn</b> stats? <a href='https://datareportal.com/essential-linkedin-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Facebook_Stats_Link'>Click here</a> to explore our in-depth LinkedIn data for every country in the world.</p><br><div class='SeeAlsoBlock'><span class='SeeAlsoTitle'>Get data for every country on Earth:</span> visit our online <a target='_blank' href='https://datareportal.com/library?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Library_Promo_Block'>library</a> to browse all of our reports, including the latest digital data for every country in the world, and more than a decade of historical numbers, trends, and insights.</div><br><h2>Snapchat users in the United States of America in 2022</h2><p>Data published in Snap’s advertising resources indicate that <b>Snapchat</b> had <b>107.1 million</b> users in the United States in early 2022.</p><p>This figure means that Snapchat’s ad reach in the United States of America was equivalent to <b>32.1 percent</b> of the total population at the start of the year.</p><p>However, Snapchat restricts the use of its platform to people aged 13 and above, so it’s also worth noting that <b>38.0 percent</b> of the “eligible” audience in the USA uses Snapchat in 2022.</p><p>For additional context, Snapchat’s ad reach in the United States was equivalent to <b>34.9 percent</b> of the local internet user base (regardless of age) at the start of the year.</p><p>In early 2022, <b>55.1 percent</b> of Snapchat’s ad audience in the USA was <b>female</b>, while <b>44.9 percent</b> was <b>male</b>.</p><p>Snap’s advertising resources only publish audience gender data for “female” and “male” users, but the figures published for these demographics don’t always add up to the total user figure, so percentages shown here may not sum to 100 percent.</p><p>Looking for more <b>Snapchat</b> stats? <a href='https://datareportal.com/essential-snapchat-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Facebook_Stats_Link'>Click here</a> to explore our in-depth Snapchat data for every country in the world.</p><div class="adHolder">ADVERTISEMENT<div class="adUnit"><div data-fuse="22412558959"></div></div></div><h2>Twitter users in the United States of America in 2022</h2><p>Numbers published in Twitter’s advertising resources indicate that <b>Twitter</b> had <b>76.90 million</b> users in the United States of America in early 2022.</p><p>This figure means that Twitter’s ad reach in the USA was equivalent to <b>23.0 percent</b> of the total population at the time.</p><p>However, Twitter restricts the use of its platform to people aged 13 and above, so it may be helpful to know that <b>27.3 percent</b> of the “eligible” audience in the United States uses Twitter in 2022.</p><p>For additional context, Twitter’s ad reach in the USA was equivalent to <b>25.0 percent</b> of the local internet user base (regardless of age) at the start of the year.</p><p><i><span class='goldText'>Note:</span> due to anomalies in the source data, we regret that we’re currently unable to provide insights into Twitter’s ad audience by gender.</i></p><p>Looking for more <b>Twitter</b> stats? <a href='https://datareportal.com/essential-twitter-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Facebook_Stats_Link'>Click here</a> to explore our in-depth Twitter data for every country in the world.</p><br><div class='SeeAlsoBlock'><span class='SeeAlsoTitle'>Dig deeper:</span> <a target='_blank' href='https://datareportal.com/reports/?tag=Digital+2022&utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Current_Year_Promo_Block'>click here</a> to access all of the reports in our <b>Digital 2022</b> series.</div><br><h2>Pinterest users in the United States of America in 2022</h2><p>Data published in Pinterest’s advertising resources indicate that <b>Pinterest</b> had <b>86.35 million</b> users in the United States in early 2022.</p><p>This figure means that Pinterest’s ad reach in the USA was equivalent to <b>25.9 percent</b> of the total population at the start of the year.</p><p>However, Pinterest restricts the use of its platform to people aged 13 and above, so it may be helpful to know that <b>30.6 percent</b> of the “eligible” audience in the United States uses Pinterest in 2022.</p><p>Meanwhile, Pinterest’s ad reach in the United States was equivalent to <b>28.1 percent</b> of the local internet user base at that time, regardless of age.</p><p>At the start of 2022, <b>77.3 percent</b> of Pinterest’s ad audience in the USA was <b>female</b>, while <b>11.9 percent</b> was <b>male</b>.</p><p>Pinterest’s tools also publish audience data for users of “unspecified” gender, and these users accounted for <b>10.8 percent</b> of Pinterest’s total ad audience in the United States at the start of 2022.</p><p>Looking for more <b>Pinterest</b> stats? <a href='https://datareportal.com/essential-pinterest-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Facebook_Stats_Link'>Click here</a> to explore our in-depth Pinterest data for every country in the world.</p><div class="adHolder">ADVERTISEMENT<div class="adUnit"><div data-fuse="22412558959"></div></div></div><h2>Mobile connections in the United States of America in 2022</h2><p>Data from <a href='https://www.gsmaintelligence.com/?utm_source=DataReportal&utm_medium=article&utm_campaign=State_Internet_Connectivity'>GSMA Intelligence</a> shows that there were <b>353.5 million</b> cellular mobile connections in the United States at the start of 2022.</p><p>However, note that many people around the world make use of more than one mobile connection – for example, they might have one connection for personal use, and another one for work – so it’s not unusual for mobile connection figures to significantly exceed figures for total population.</p><p>GSMA Intelligence’s numbers indicate that mobile connections in the USA were equivalent to <b>106 percent</b> of the total population in January 2022.</p><p>The number of mobile connections in the United States <b>increased</b> by <b>9.5 million</b> (+2.8 percent) between 2021 and 2022.</p><br><div class='SeeAlsoBlock'><span class='SeeAlsoTitle'>Need quick stats for other countries?</span> <a target='_blank' href='https://datareportal.com/reports/digital-2022-local-country-headlines?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Yearbook_Promo'>Click here</a> to read our <b>Digital 2022 Country Headlines Report</b>, with essential digital data for every country in the world.</div><br><h2>Additional resources</h2><p>Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of <b>Digital 2022</b> numbers for the United States of America:</p><ul><li><p>Read our complete <a href='https://datareportal.com/reports/digital-2022-global-overview-report?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Global_Overview_Link'>Digital 2022 Global Overview Report</a> to get a comprehensive overview of the “state of digital” around the world in 2022.</p></li><li><p><a href='https://datareportal.com/digital-in-the-united-states-of-america?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Country_Page_Link'>Click here</a> to see all of the Global Digital Reports we’ve published on <b>the United States of America</b> over the past decade.</p></li><li><p>Explore all of our reports on countries in <b> Northern America</b> by <a href='https://datareportal.com/reports/?tag=Northern America&utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Regional_Reports_Tag_Link'>clicking here</a>.</p></li><li><p>Visit our complete online <a href='https://datareportal.com/library?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Library_Link'>reports library</a> to find all of the <i>(free!)</i> reports in the <b>Global Digital Reports</b> series.</p></li><li><p>If you’d like to receive updates when we publish new reports, <a href='https://datareportal.com/newsletter-signup?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Newsletter_Signup'>click here</a> to sign up for our newsletter.</p></li></ul><br><h2>Full report</h2><p>You’ll find our complete <b>Digital 2022: The United States Of America</b> report in the SlideShare embed below (<a href='https://datareportal.com/slideshare-embed-issues/?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=United_States_Of_America&utm_content=Slideshare_Issues_Link'>click here</a> if that’s not working for you).</p><div class="adHolder">ADVERTISEMENT<div class="adUnit"><div data-fuse="22642069240"></div></div></div></div></div><div class="sqs-block embed-block sqs-block-embed" 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