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id="main" class="site-main hfeed" itemscope="itemscope" itemtype="https://schema.org/CreativeWork"> <div class="ct-container-full" data-content="narrow" data-vertical-spacing="top"> <article id="post-44560" class="post-44560 post type-post status-publish format-standard has-post-thumbnail hentry category-ecommerce tag-lulu-api tag-selling"> <figure class="ct-featured-image "><div class="ct-media-container"><img width="1200" height="631" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/071624-ScalingBusinessAPI-FB-Blog.png?fit=1200%2C631&ssl=1" class="attachment-full size-full wp-post-image" alt="Learn how Lulu's free print API can help you scale and grow your business" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/071624-ScalingBusinessAPI-FB-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/071624-ScalingBusinessAPI-FB-Blog.png?resize=500%2C263&ssl=1 500w, 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data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="071624-ScalingBusinessAPI-FB-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/071624-ScalingBusinessAPI-FB-Blog.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/071624-ScalingBusinessAPI-FB-Blog.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 1200/631;" /></div></figure> <div class="hero-section ct-constrained-width" data-type="type-1"> <header class="entry-header"> <h1 class="page-title" title="Scaling Your Business with Custom Books Using the Print API" itemprop="headline">Scaling Your Business with Custom Books Using the Print API</h1><ul class="entry-meta" data-type="label:none" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a href="https://blog.lulu.com/author/paulhlulu/" tabindex="-1" class="ct-media-container-static"><img decoding="async" src="https://blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png" width="30" height="30" style="height:30px" alt="Paul H"></a><span>By</span><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url" data-label="By"><span itemprop="name">Paul H</span></a></li></ul> </header> </div> <div class="entry-content is-layout-flow"> <div class="shared-counts-wrap before_content style-classic"><a href="https://www.facebook.com/sharer/sharer.php?u=https://blog.lulu.com/scaling-your-business-with-custom-print-api/&display=popup&ref=plugin&src=share_button" title="Share on Facebook" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button facebook shared-counts-no-count" data-postid="44560" data-social-network="Facebook" 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data-social-target="https://blog.lulu.com/scaling-your-business-with-custom-print-api/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="27.4375" height="32" viewBox="0 0 878 1024"><path d="M199.429 357.143v566.286h-188.571v-566.286h188.571zM211.429 182.286q0.571 41.714-28.857 69.714t-77.429 28h-1.143q-46.857 0-75.429-28t-28.571-69.714q0-42.286 29.429-70t76.857-27.714 76 27.714 29.143 70zM877.714 598.857v324.571h-188v-302.857q0-60-23.143-94t-72.286-34q-36 0-60.286 19.714t-36.286 48.857q-6.286 17.143-6.286 46.286v316h-188q1.143-228 1.143-369.714t-0.571-169.143l-0.571-27.429h188v82.286h-1.143q11.429-18.286 23.429-32t32.286-29.714 49.714-24.857 65.429-8.857q97.714 0 157.143 64.857t59.429 190z"></path></svg></span><span class="shared-counts-label">LinkedIn</span></span></a><a href="https://pinterest.com/pin/create/button/?url=https://blog.lulu.com/scaling-your-business-with-custom-print-api/&media=https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/071624-ScalingBusinessAPI-FB-Blog.png?fit=1200%2C631&ssl=1&description=Scaling%20Your%20Business%20with%20Custom%20Books%20Using%20the%20Print%20API" title="Share on Pinterest" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button pinterest shared-counts-no-count" data-postid="44560" data-pin-do="none" data-social-network="Pinterest" data-social-action="Pin" data-social-target="https://blog.lulu.com/scaling-your-business-with-custom-print-api/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="22.84375" height="32" viewBox="0 0 731 1024"><path d="M0 341.143q0-61.714 21.429-116.286t59.143-95.143 86.857-70.286 105.714-44.571 115.429-14.857q90.286 0 168 38t126.286 110.571 48.571 164q0 54.857-10.857 107.429t-34.286 101.143-57.143 85.429-82.857 58.857-108 22q-38.857 0-77.143-18.286t-54.857-50.286q-5.714 22.286-16 64.286t-13.429 54.286-11.714 40.571-14.857 40.571-18.286 35.714-26.286 44.286-35.429 49.429l-8 2.857-5.143-5.714q-8.571-89.714-8.571-107.429 0-52.571 12.286-118t38-164.286 29.714-116q-18.286-37.143-18.286-96.571 0-47.429 29.714-89.143t75.429-41.714q34.857 0 54.286 23.143t19.429 58.571q0 37.714-25.143 109.143t-25.143 106.857q0 36 25.714 59.714t62.286 23.714q31.429 0 58.286-14.286t44.857-38.857 32-54.286 21.714-63.143 11.429-63.429 3.714-56.857q0-98.857-62.571-154t-163.143-55.143q-114.286 0-190.857 74t-76.571 187.714q0 25.143 7.143 48.571t15.429 37.143 15.429 26 7.143 17.429q0 16-8.571 41.714t-21.143 25.714q-1.143 0-9.714-1.714-29.143-8.571-51.714-32t-34.857-54-18.571-61.714-6.286-60.857z"></path></svg></span><span class="shared-counts-label">Pin</span></span></a></div> <p>Growing any business requires developing new revenue streams. For authors, publishers, and content creators, that usually means supplementing one content product (like paid coaching sessions) with another (like a book).</p> <p>But for businesses that rely on customizable books or need to provide printed books at scale without storing books on hand, a <a href="https://blog.lulu.com/understanding-api/">Book Printing API</a> (Application Programming Interface) provides the best solution.</p> <p>If you’re part of a medium to large business, connecting <a href="https://www.lulu.com/sell/sell-on-your-site/print-api" target="_blank" rel="noopener" title="">Lulu’s API printing</a> is the perfect solution for several use cases:</p> <ol class="wp-block-list" data-block-type="core"> <li data-block-type="core">Printing high-quantities of books with no upfront fees or inventory management</li> <li data-block-type="core">Offering custom books, journals, or manuals that require unique printing for each book</li> <li data-block-type="core">Selling books without the need for a third-party retail site or distributor</li> <li data-block-type="core">Printing internal manuals and reports that are updated regularly </li> </ol> <p>Let’s look at how Lulu’s API works and how you can use it for your business printing needs.</p> <div class="alignwide wp-block-ugb-container ugb-container ugb-8be1981 ugb-container--v2 ugb-container--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile" data-block-type="core"><style>.ugb-8be1981-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-8be1981-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-8be1981-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-8be1981-content-wrapper"> <div class="klaviyo-form-VGjbty"></div> </div></div></div></div></div></div> <div class="wp-block-ugb-container ugb-container ugb-6f8b560 ugb-container--v2 ugb-container--design-plain ugb-main-block ugb--hide-desktop"><style>.ugb-6f8b560-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-6f8b560-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-6f8b560-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-6f8b560-content-wrapper"> <div class="klaviyo-form-RQ2psk"></div> </div></div></div></div></div></div> <h2 class="wp-block-heading" data-block-type="core">What is a Book Printing API?</h2> <p>The Lulu API is a RESTful API that communicates with JSON-encoded messages. We secure communication with OpenID Connect and transport layer security (HTTPS).</p> <p>Our API is a set of instructions that allows our software to connect with and work harmoniously with your business site’s software. This connection enables a sale on your website to trigger a printing request through our print network.</p> <p>By integrating our API, you fully automate book production and order fulfillment. Because each order through the Lulu API is a unique request, you can offer various customization options for your users. </p> <p>That can include varying Lulu product specifications, like ink or paper type. Most importantly, you can allow your readers to input information reflected in the print file. </p> <p>Each order is printed using custom PDF files for the book’s interior and cover. By programmatically generating your PDF for each order, the door opens to various customizations!</p> <p>Some typical customizations include:</p> <ul class="wp-block-list" data-block-type="core"> <li data-block-type="core">Adding a child’s name to a children’s book</li> <li data-block-type="core">Creating custom planners for meals, exercise, and more</li> <li data-block-type="core">Applying up-to-date charts, graphs, or other data</li> </ul> <p>You can access the book printing API in a <em>production</em> and in a <em>sandbox</em> environment. The sandbox can be used for development and testing purposes. Sandbox jobs will not be forwarded to a Lulu production facility, and you will not be charged for them.</p> <div class="wp-block-stackable-columns alignwide stk-block-columns stk-block stk-cc18ad1 stk-block-background" data-block-id="cc18ad1" data-block-type="core"><style>.stk-cc18ad1{background-color:var(--ast-global-color-5) !important;border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;box-shadow:0 0 0 1px #7878781a !important;margin-bottom:20px !important}.stk-cc18ad1:before{background-color:var(--ast-global-color-5) !important}</style><div class="stk-row stk-inner-blocks stk-block-content stk-content-align stk-cc18ad1-column alignwide"> <div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-5101ea6" data-v="4" data-block-id="5101ea6"><div class="stk-column-wrapper stk-block-column__content stk-container stk-5101ea6-container stk--no-background stk--no-padding"><div class="stk-block-content stk-inner-blocks stk-5101ea6-inner-blocks"> <div class="wp-block-ugb-feature ugb-feature ugb-cf7f663 ugb-feature--v2 ugb-feature--design-plain ugb-main-block"><style>.ugb-cf7f663 .ugb-feature__description{font-size:14px !important}.ugb-cf7f663 .ugb-button{background-color:#000083}.ugb-cf7f663 .ugb-button .ugb-button--inner,.ugb-cf7f663 .ugb-button svg:not(.ugb-custom-icon){color:#ffffff !important}@media screen and (min-width:768px){.ugb-cf7f663 .ugb-img{width:889px;height:auto !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-feature__item ugb-container-link"><div class="ugb-feature__content"><h2 class="ugb-feature__title">API Quickstart Guide</h2><p class="ugb-feature__description">A free guide to integrating Lulu’s Print API with your site, including details and documentation to ensure a successful connection. </p><div class="ugb-button-container"><a class="ugb-button ugb-button--size-normal" href="https://assets.lulu.com/media/guides/en/lulu-api-getting-started-guide.pdf" target="_blank" rel="noopener noreferrer" title=""><span class="ugb-button--inner">Download Free Guide</span></a></div></div><div class="ugb-feature__image-side"><img data-recalc-dims="1" width="1280" decoding="async" data-attachment-id="44611" data-permalink="https://blog.lulu.com/lulu-print-api-getting-started-guide-card-2x/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?fit=960%2C540&ssl=1" data-orig-size="960,540" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="lulu-print-api-getting-started-guide-card-2x" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?fit=500%2C281&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?fit=889%2C500&ssl=1" class="ugb-feature__image ugb-img wp-image-44611 ugb-image--shape-stretch" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?fit=1280%2C500&ssl=1" alt="Lulu's API starter guide with information to set up your API connection" title="" height="500" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?resize=889%2C500&ssl=1 889w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?resize=500%2C281&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?resize=100%2C56&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?resize=768%2C432&ssl=1 768w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?resize=150%2C84&ssl=1 150w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?w=960&ssl=1 960w" sizes="(max-width: 889px) 100vw, 889px" /></div><a tabindex="-1" aria-hidden="true" href="https://assets.lulu.com/media/guides/en/lulu-api-getting-started-guide.pdf" target="_blank" rel="noopener noreferrer"></a></div></div></div></div> </div></div></div> </div></div> <h2 class="wp-block-heading" data-block-type="core">Key Benefits of Using Lulu’s Print API for Businesses</h2> <p>We’ve talked about the usefulness of customization for your customers and print-on-demand to save your business money, but there are other important benefits. </p> <p>Lulu’s print API works with our distribution network, allowing us to print your books as close to the destination as possible. That means we can ship to over 150 countries worldwide and keep the shipping costs and times low. </p> <p>Another crucial benefit of Lulu’s API print-on-demand service is the high-quality printing you’ve come to expect from Lulu. Our API uses the exact same printers and the same printing processes we use for all of Lulu’s printed products.</p> <p>Integrating a book printing API offers distinct advantages for various stakeholders in the publishing industry.</p> <div class="alignwide wp-block-ugb-cta ugb-cta ugb-932b6bc ugb-cta ugb-cta--v2 ugb-main-block ugb--hide-tablet ugb--hide-mobile" data-block-type="core"><style>.ugb-932b6bc .ugb-cta__item{border-radius:8px !important;background-image:url(https://blog.lulu.com/wp-content/uploads/2021/06/lulu-account-registration-content-banner.jpeg)}.ugb-932b6bc .ugb-cta__item:before{opacity:0.5}.ugb-932b6bc .ugb-cta__title{font-size:24px !important;font-weight:900 !important;color:var(--stk-global-color-76670,#ffffff);text-align:left !important}.ugb-932b6bc .ugb-cta__description{margin-bottom:40px !important;color:var(--stk-global-color-76670,#ffffff);text-align:left !important}.ugb-932b6bc .ugb-button-container{text-align:left !important}.ugb-932b6bc .ugb-button{background-color:#000083}.ugb-932b6bc .ugb-button .ugb-button--inner,.ugb-932b6bc .ugb-button svg:not(.ugb-custom-icon){color:var(--stk-global-color-76670,#ffffff) !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-cta__item ugb-container-link ugb--has-background-overlay"><h2 class="ugb-cta__title">Your Free Lulu Account</h2><p class="ugb-cta__description"><meta charset="utf-8">Create a Lulu account today to print and <br>publish your book for readers all over the world.</p><div class="ugb-button-container"><a class="ugb-button ugb-button--size-normal" href="https://lulu.com/register&ui_locales=en" target="_blank" rel="noopener noreferrer" title=""><span class="ugb-button--inner">Create a Free Account</span></a></div><a tabindex="-1" aria-hidden="true" href="https://lulu.com/register&ui_locales=en" target="_blank" rel="noopener noreferrer"></a></div></div></div></div> <div class="aligncenter wp-block-ugb-cta ugb-cta ugb-300cd93 ugb-cta ugb-cta--v2 ugb-main-block ugb--has-custom-content-width ugb--hide-desktop ugb--hide-tablet"><style>.ugb-300cd93 .ugb-cta__item{border-radius:8px !important;background-image:url(https://blog.lulu.com/wp-content/uploads/2021/06/lulu-account-registration-content-banner.jpeg);background-position:top left;background-size:cover}.ugb-300cd93 .ugb-cta__item:before{opacity:0.5}.ugb-300cd93 .ugb-cta__title{font-weight:900 !important;color:var(--stk-global-color-76670,#ffffff);text-align:center !important}.ugb-300cd93 .ugb-cta__description{color:var(--stk-global-color-76670,#ffffff);text-align:center !important}.ugb-300cd93 .ugb-button-container{text-align:center !important}.ugb-300cd93 .ugb-button{background-color:#000083}.ugb-300cd93 .ugb-button .ugb-button--inner,.ugb-300cd93 .ugb-button svg:not(.ugb-custom-icon){color:var(--stk-global-color-76670,#ffffff) !important}.ugb-300cd93.ugb-cta > .ugb-inner-block{max-width:350px !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-cta__item ugb-container-link ugb--has-background-overlay"><h2 class="ugb-cta__title">Your Free Lulu Account</h2><p class="ugb-cta__description">Create a Lulu account today to print and publish your book.</p><div class="ugb-button-container"><a class="ugb-button ugb-button--size-normal" href="https://lulu.com/register&ui_locales=en" target="_blank" rel="noopener noreferrer" title=""><span class="ugb-button--inner">Create a Free Account</span></a></div><a tabindex="-1" aria-hidden="true" href="https://lulu.com/register&ui_locales=en" target="_blank" rel="noopener noreferrer"></a></div></div></div></div> <h3 class="wp-block-heading" data-block-type="core">For Creators & Businesses</h3> <p>Individual creators and small businesses that sell books as part of their product offerings generally use API printing for customization options. Lulu’s print API is designed to allow you to offer unique products tailored to your business niche and your audience’s needs!</p> <p>As your business grows, your printing needs will also grow. This is another area where the print API shines; adding additional products or expanding your existing product line simply means uploading a PDF file for printing. </p> <h3 class="wp-block-heading" data-block-type="core">For Authors & Publishers</h3> <p>The print API’s key benefits for individual authors and small publishers are cost, time to market, and scalability.</p> <p>While the complexity of implementing an API connection is a deterrent, if you’re selling an increasing number of your books, it’s worth it. You’ll save time once you’re set up with a simple process for providing your book’s files. And you’ll save money with on-demand printing, removing the expense of large orders, warehousing those books, and fulfilling orders.</p> <div class="alignwide wp-block-ugb-cta ugb-cta ugb-1b1abf6 ugb-cta ugb-cta--v2 ugb-main-block ugb--hide-tablet ugb--hide-mobile" data-block-type="core"><style>.ugb-1b1abf6 .ugb-cta__item{border-radius:8px !important;background-image:url(https://blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-main-banner-desktop.jpg);background-position:center center}.ugb-1b1abf6 .ugb-cta__item:before{opacity:0.5}.ugb-1b1abf6 .ugb-cta__title{font-size:24px !important;font-weight:700 !important;color:var(--ast-global-color-5);text-align:left !important}.ugb-1b1abf6 .ugb-cta__description{color:var(--ast-global-color-5);text-align:left !important}.ugb-1b1abf6 .ugb-button-container{text-align:left !important}.ugb-1b1abf6 .ugb-button{background-color:#000083}.ugb-1b1abf6 .ugb-button .ugb-button--inner,.ugb-1b1abf6 .ugb-button svg:not(.ugb-custom-icon){color:#ffffff !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-cta__item ugb--has-background-overlay"><h2 class="ugb-cta__title">Book Printing and Fulfillment for Your Website</h2><p class="ugb-cta__description">Lulu’s free printing API makes it simple to print workbooks, manuals, magazines, or any custom book for your business. </p><div class="ugb-button-container"><a class="ugb-button ugb-button--size-normal" href="https://www.lulu.com/sell/sell-on-your-site/print-api" target="_blank" rel="noopener noreferrer" title=""><span class="ugb-button--inner">Discover API Printing</span></a></div></div></div></div></div> <div class="wp-block-ugb-cta ugb-cta ugb-ed27bf2 ugb-cta ugb-cta--v2 ugb-main-block ugb--has-custom-content-width ugb--hide-desktop"><style>.ugb-ed27bf2 .ugb-cta__title,.ugb-ed27bf2 .ugb-cta__description,.ugb-ed27bf2 .ugb-button-container{text-align:center !important}.ugb-ed27bf2 .ugb-cta__item{border-radius:8px !important;background-image:url(https://blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-main-banner-desktop.jpg);background-position:bottom right}.ugb-ed27bf2 .ugb-cta__item:before{opacity:0.5}.ugb-ed27bf2 .ugb-cta__title{color:var(--ast-global-color-5)}.ugb-ed27bf2 .ugb-cta__description{color:var(--ast-global-color-5)}.ugb-ed27bf2 .ugb-button{background-color:#000083}.ugb-ed27bf2 .ugb-button .ugb-button--inner,.ugb-ed27bf2 .ugb-button svg:not(.ugb-custom-icon){color:#ffffff !important}.ugb-ed27bf2 .ugb-inner-block{text-align:center}.ugb-ed27bf2.ugb-cta > .ugb-inner-block{max-width:350px !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-cta__item ugb-container-link ugb--has-background-overlay"><h2 class="ugb-cta__title">Book Printing and Fulfillment for Your Website</h2><p class="ugb-cta__description">Lulu’s free printing API makes it simple to print workbooks, manuals, magazines, or any custom book for your business. </p><div class="ugb-button-container"><a class="ugb-button ugb-button--size-normal" href="https://www.lulu.com/sell/sell-on-your-site/print-api" target="_blank" rel="noopener noreferrer" title=""><span class="ugb-button--inner">Discover API Printing</span></a></div><a tabindex="-1" aria-hidden="true" href="https://www.lulu.com/sell/sell-on-your-site/print-api" target="_blank" rel="noopener noreferrer"></a></div></div></div></div> <h2 class="wp-block-heading" data-block-type="core">Examples of Custom Book Printing</h2> <p>The options are, more or less, endless. Because every print order is a unique call to our print API, you can use a unique print file. That means endless customization options for your book’s interior.</p> <p>Some examples include custom astrology books—because you can customize each file, you can use your readers’ data (like date of birth or their astrological sign) to personalize the book’s contents for that individual reader.</p> <p>Health, nutrition, and diet planning books are another great example of customization. You can collect lots of data from your readers, like their weight, age, and other physical attributes, as well as their diet and exercise habits, then use all the information to personalize their fitness plan</p> <p>Another popular example of customization is for children’s books. With your young reader’s name, you could personalize the story to make them the main character! </p> <p>These are just a few popular examples, but with Lulu’s variety of print options and the ability to supply a unique file for each print order, the possibilities are endless.</p> <div class="alignwide wp-block-ugb-container ugb-container ugb-a95bd11 ugb-container--v2 ugb-container--design-plain ugb-main-block"><style>.ugb-a95bd11-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-a95bd11-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-a95bd11-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-a95bd11-content-wrapper"> <iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/6wlhnR2eL3CJJ86TgDAPzW?utm_source=generator" width="100%" height="252" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe> </div></div></div></div></div></div> <h2 class="wp-block-heading" data-block-type="core">Scaling Your Business With the Lulu Book Printing API</h2> <p>You might have noticed something in common for businesses, creators, and authors: scalability. </p> <p>If your products or services lend themselves to books, and your customer base is constantly growing, using a direct connection for your books is always the best option. When you manage your own site and your products, you completely control your customers’ experience. </p> <p>You’ll also control costs—Lulu’s API is free to use and only charges you the print cost + shipping. Pricing information <a href="https://developers.lulu.com/price-calculator" target="_blank" rel="noopener" title="">is readily available</a>, so knowing your profit margins and planning your revenue is easy.</p> <p>Finally, customization options allow you to offer new products and options for your growing audience easily, as well as revise or update existing products. </p> <h2 class="wp-block-heading" data-block-type="core">Integrating Lulu’s Print API with Your Business</h2> <p>For most developers, implementing an API <a href="https://api.lulu.com/docs/" target="_blank" rel="noopener" title="">starts with the developer documentation</a>. </p> <p>You can also read our in-depth guide to using the Lulu API to know everything you need to start. </p> <div class="wp-block-stackable-columns alignwide stk-block-columns stk-block stk-rutzzh9 stk-block-background" data-block-id="rutzzh9" data-block-type="core"><style>.stk-rutzzh9{background-color:var(--ast-global-color-5) !important;border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;box-shadow:0 0 0 1px #7878781a !important;margin-bottom:20px !important}.stk-rutzzh9:before{background-color:var(--ast-global-color-5) !important}</style><div class="stk-row stk-inner-blocks stk-block-content stk-content-align stk-rutzzh9-column alignwide"> <div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-0rh4w7r" data-v="4" data-block-id="0rh4w7r"><div class="stk-column-wrapper stk-block-column__content stk-container stk-0rh4w7r-container stk--no-background stk--no-padding"><div class="stk-block-content stk-inner-blocks stk-0rh4w7r-inner-blocks"> <div class="wp-block-ugb-feature ugb-feature ugb-cf7f663 ugb-feature--v2 ugb-feature--design-plain ugb-main-block"><style>.ugb-cf7f663 .ugb-feature__description{font-size:14px !important}.ugb-cf7f663 .ugb-button{background-color:#000083}.ugb-cf7f663 .ugb-button .ugb-button--inner,.ugb-cf7f663 .ugb-button svg:not(.ugb-custom-icon){color:#ffffff !important}@media screen and (min-width:768px){.ugb-cf7f663 .ugb-img{width:889px;height:auto !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-feature__item ugb-container-link"><div class="ugb-feature__content"><h2 class="ugb-feature__title">API Quickstart Guide</h2><p class="ugb-feature__description">A free guide to integrating Lulu’s Print API with your site, including details and documentation to ensure a successful connection. </p><div class="ugb-button-container"><a class="ugb-button ugb-button--size-normal" href="https://assets.lulu.com/media/guides/en/lulu-api-getting-started-guide.pdf" target="_blank" rel="noopener noreferrer" title=""><span class="ugb-button--inner">Download Free Guide</span></a></div></div><div class="ugb-feature__image-side"><img data-recalc-dims="1" width="1280" decoding="async" data-attachment-id="44611" data-permalink="https://blog.lulu.com/lulu-print-api-getting-started-guide-card-2x/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?fit=960%2C540&ssl=1" data-orig-size="960,540" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="lulu-print-api-getting-started-guide-card-2x" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?fit=500%2C281&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?fit=889%2C500&ssl=1" class="ugb-feature__image ugb-img wp-image-44611 ugb-image--shape-stretch" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?fit=1280%2C500&ssl=1" alt="Lulu's API starter guide with information to set up your API connection" title="" height="500" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?resize=889%2C500&ssl=1 889w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?resize=500%2C281&ssl=1 500w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?resize=100%2C56&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?resize=768%2C432&ssl=1 768w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?resize=150%2C84&ssl=1 150w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/07/lulu-print-api-getting-started-guide-card-2x.webp?w=960&ssl=1 960w" sizes="(max-width: 889px) 100vw, 889px" /></div><a tabindex="-1" aria-hidden="true" href="https://assets.lulu.com/media/guides/en/lulu-api-getting-started-guide.pdf" target="_blank" rel="noopener noreferrer"></a></div></div></div></div> </div></div></div> </div></div> <p>To cover it briefly here, there are four steps to implementing the Lulu API:</p> <ol class="wp-block-list" data-block-type="core"> <li data-block-type="core"><a href="https://api.lulu.com/auth/realms/glasstree/protocol/openid-connect/registrations?client_id=developer-portal-ui&redirect_uri=https%3A%2F%2Fdevelopers.lulu.com%2Fhome&state=2584c086-8a67-449d-8e85-b55b193e1e72&response_mode=fragment&response_type=code&scope=openid&nonce=d2a47f3f-70cb-4e09-8311-86bd90642f01" target="_blank" rel="noopener" title="">Create a Lulu account</a> through our Developer’s Portal.</li> <li data-block-type="core">Create print book SKUs from our <a href="https://developers.lulu.com/price-calculator" target="_blank" rel="noopener" title="">pricing calculator</a> to match the size and specifications of your books.</li> <li data-block-type="core">Using the sandbox environment, connect the API endpoints and test the connection with your ecommerce platform.</li> <li data-block-type="core">Create a test order and verify the API is working.</li> </ol> <h3 class="wp-block-heading" data-block-type="core">File Storage</h3> <p>Unlike publishing on Lulu, the print API uses files you provide for every print order. To access these files, we use a URL to download the interior and cover PDFs. </p> <p>Using encoded basic authentication in the URL is ok. </p> <p>We validate and normalize your files (basically, we make sure we can print them) before sending them to production. If problems with the file occur, the order will be rejected or canceled, and an error message will be displayed.</p> <h2 class="wp-block-heading" data-block-type="core">Future-Proof Your Business with Lulu’s Print API</h2> <p>Lulu’s print API offers a range of benefits for authors, publishers, and developers. Customization, affordability, and control are important when you’re working to grow your audience and business. If you’re interested in learning more about Lulu’s print API and all the ways our print-on-demand can help your business, you can <a href="https://www.lulu.com/sell/sell-on-your-site/print-api" target="_blank" rel="noopener" title="">contact our team for more information</a>.</p> <div class="wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-125a54c" data-block-id="125a54c" data-block-type="core"><style>.stk-125a54c{height:24px !important}</style></div> <div class="wp-block-stackable-team-member stk-block-team-member stk--hide-tablet stk--hide-mobile stk-block stk-e08eb55 is-style-horizontal-2" data-v="2" data-block-id="e08eb55"><style>.stk-e08eb55{align-self:center !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:none !important;padding-top:0px !important}.stk-e08eb55-inner-blocks{column-gap:0px !important}.stk-e08eb55-container{background-color:var(--stk-global-color-94000,#f2f4fa) !important;border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;box-shadow:0 0 0 2px #7878781a !important}.stk-e08eb55-container:before{background-color:var(--stk-global-color-94000,#f2f4fa) !important}.stk-e08eb55 .stk-block-team-member__content{padding-top:10px !important;padding-right:10px !important;padding-bottom:10px !important;padding-left:10px !important}</style><div class="stk-block-team-member__content stk-content-align stk-e08eb55-column stk-container stk-e08eb55-container"><div class="stk-block-content stk-inner-blocks has-text-align-center stk--block-horizontal-flex stk--block-align-e08eb55 stk-e08eb55-inner-blocks"> <div class="wp-block-stackable-columns aligncenter stk-block-columns stk--hide-tablet stk--hide-mobile stk-block stk-3b63545" data-block-id="3b63545"><style>.stk-3b63545{align-self:center !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;margin-bottom:6px !important}</style><div class="stk-row stk-inner-blocks stk-block-content stk-content-align stk-3b63545-column"> <div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-22f9b65" data-v="4" data-block-id="22f9b65"><style>@media screen and (min-width:768px){.stk-22f9b65{flex:var(--stk-flex-grow,1) 1 calc(18% - var(--stk-column-gap,0px) * 1 / 2 ) !important}}</style><div class="stk-column-wrapper stk-block-column__content stk-container stk-22f9b65-container stk--no-background stk--no-padding"><div class="stk-block-content stk-inner-blocks stk-22f9b65-inner-blocks"> <div class="wp-block-stackable-image aligncenter stk-block-image stk-block stk-5b83324" data-block-id="5b83324"><style>.stk-5b83324{border-radius:5px !important;overflow:hidden !important;top:10px !important}.stk-5b83324 .stk-img-wrapper{width:110px !important;height:110px !important}.stk-5b83324 .stk-img-wrapper img{border-radius:5px !important}</style><figure><span class="stk-img-wrapper stk-image--shape-stretch"><img data-recalc-dims="1" decoding="async" data-attachment-id="34334" data-permalink="https://blog.lulu.com/paul-h/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?fit=301%2C301&ssl=1" data-orig-size="301,301" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Paul H" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?fit=300%2C300&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?fit=301%2C301&ssl=1" class="stk-img wp-image-34334" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?resize=301%2C301&ssl=1" width="301" height="301" alt="Paul H, Content Marketing Manager" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?w=301&ssl=1 301w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?resize=80%2C80&ssl=1 80w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?resize=150%2C150&ssl=1 150w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?resize=70%2C70&ssl=1 70w" sizes="(max-width: 301px) 100vw, 301px" /></span></figure></div> </div></div></div> <div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-ab58ae3" data-v="4" data-block-id="ab58ae3"><style>.stk-ab58ae3-container{margin-top:1px !important;margin-right:1px !important;margin-bottom:1px !important;margin-left:1px !important}.stk-ab58ae3-inner-blocks{row-gap:15px !important}.stk-ab58ae3{padding-top:10px !important;padding-right:10px !important;padding-bottom:10px !important;padding-left:10px !important;bottom:-10px !important}@media screen and (min-width:768px){.stk-ab58ae3{flex:var(--stk-flex-grow,1) 1 calc(82% - var(--stk-column-gap,0px) * 1 / 2 ) !important}}</style><div class="stk-column-wrapper stk-block-column__content stk-container stk-ab58ae3-container stk--no-background stk--no-padding"><div class="has-text-align-left stk-block-content stk-inner-blocks stk-ab58ae3-inner-blocks"> <div class="wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-84a69c8" id="paul-h" data-block-id="84a69c8"><style>.stk-84a69c8{margin-bottom:0px !important}</style><h3 class="stk-block-heading__text">Paul H</h3></div> <div class="wp-block-stackable-text stk-block-text stk-block stk-89fe2c1" data-block-id="89fe2c1"><style>.stk-89fe2c1 .stk-block-text__text{font-size:14px !important}@media screen and (max-width:1023px){.stk-89fe2c1 .stk-block-text__text{font-size:14px !important}}</style><p class="stk-block-text__text">Paul is the Senior Content Manager at <a href="https://www.lulu.com/" target="_blank" rel="noopener" title="">Lulu.com</a>. When he’s not entrenched in the publishing and print-on-demand world, he likes to hike the scenic North Carolina landscape, read, sample the fanciest micro-brewed beer, and collect fountain pens. Paul is a dog person but considers himself cat-tolerant.</p></div> </div></div></div> </div></div> </div></div></div> <div class="wp-block-stackable-team-member stk-block-team-member stk--hide-desktop stk-block stk-f7fc62e alignfull is-style-horizontal-2" data-v="2" data-block-id="f7fc62e"><style>.stk-f7fc62e{align-self:center !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:none !important;margin-bottom:20px !important}.stk-f7fc62e-inner-blocks{column-gap:0px !important}.stk-f7fc62e-container{background-color:var(--stk-global-color-94000,#f2f4fa) !important;border-top-left-radius:1px !important;border-top-right-radius:1px !important;border-bottom-right-radius:1px !important;border-bottom-left-radius:1px !important;overflow:hidden !important;box-shadow:0 0 0 1px #7878781a !important}.stk-f7fc62e-container:before{background-color:var(--stk-global-color-94000,#f2f4fa) !important}.stk-f7fc62e .stk-block-team-member__content{padding-top:15px !important;padding-right:15px !important;padding-bottom:15px !important;padding-left:15px !important}</style><div class="stk-block-team-member__content stk-content-align stk-f7fc62e-column stk-container stk-f7fc62e-container stk-hover-parent"><div class="stk-block-content stk-inner-blocks has-text-align-center stk--block-horizontal-flex stk--block-align-f7fc62e stk-f7fc62e-inner-blocks"> <div class="wp-block-stackable-columns stk-block-columns stk-block stk-60ee3e3" data-block-id="60ee3e3"><style>.stk-60ee3e3{align-self:center !important;margin-bottom:6px !important}</style><div class="stk-row stk-inner-blocks stk-block-content stk-content-align stk-60ee3e3-column"> <div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-47aa719" data-v="4" data-block-id="47aa719"><div class="stk-column-wrapper stk-block-column__content stk-container stk-47aa719-container stk--no-background stk--no-padding"><div class="has-text-align-left stk-block-content stk-inner-blocks stk-47aa719-inner-blocks"> <div class="wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-cd79f44" id="paul-h" data-block-id="cd79f44"><style>.stk-cd79f44{margin-bottom:8px !important}</style><h3 class="stk-block-heading__text">Paul H</h3></div> <div class="wp-block-stackable-text stk-block-text stk-block stk-8eb66f5" data-block-id="8eb66f5"><style>.stk-8eb66f5 .stk-block-text__text{font-size:14px !important}@media screen and (max-width:1023px){.stk-8eb66f5 .stk-block-text__text{font-size:14px !important}}</style><p class="stk-block-text__text">Paul is the Senior Content Manager at <a href="https://www.lulu.com/" target="_blank" rel="noopener" title="">Lulu.com</a>. When he’s not entrenched in the publishing and print-on-demand world, he likes to hike the scenic North Carolina landscape, read, sample the fanciest micro-brewed beer, and collect fountain pens. Paul is a dog person but considers himself cat-tolerant.</p></div> </div></div></div> </div></div> </div></div></div> <div class="shared-counts-wrap after_content style-classic"><a href="https://www.facebook.com/sharer/sharer.php?u=https://blog.lulu.com/scaling-your-business-with-custom-print-api/&display=popup&ref=plugin&src=share_button" title="Share on Facebook" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button facebook shared-counts-no-count" data-postid="44560" data-social-network="Facebook" data-social-action="Share" data-social-target="https://blog.lulu.com/scaling-your-business-with-custom-print-api/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="18.8125" height="32" viewBox="0 0 602 1024"><path d="M548 6.857v150.857h-89.714q-49.143 0-66.286 20.571t-17.143 61.714v108h167.429l-22.286 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