How Startup Estonia's Creating E-Societies of the Future

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class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="podcasts-mega-menu-submenu" aria-expanded="false"> <h6>Podcasts</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="podcasts-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Podcasts</h3> <p>HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/3iN6uLVq" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > My First Million" data-navigation-params="blognavcard-podcasts-myfirstmillion"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MFM_Podcast_Art_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> My First Million </h4> <p class="blog-nav-card-description -small">Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/RzH0FxKT" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Goal Digger " 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src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/Another%20Bite%20cover%20artwork_Small.jpg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Another Bite </h4> <p class="blog-nav-card-description -small">Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/5BUTJJYi" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Business Made Simple" data-navigation-params="blognavcard-podcasts-businessmadesimple"> <div class="blog-nav-card-thumbnail"> <img 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src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MAT%20-%20Show%20Tile%20Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Against the Grain </h4> <p class="blog-nav-card-description -small">HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/tbteICG8" target="_blank">Online Marketing Made Easy</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/tbteICG8" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Online Marketing Made Easy </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/kLhOjV53" target="_blank">The Product Boss</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/kLhOjV53" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Product Boss </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/LJaBwFPi" target="_blank">Nudge</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/LJaBwFPi" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Nudge </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/t2kxrrUM" target="_blank">Side Hustle Pro</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/t2kxrrUM" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Side Hustle Pro </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/RYM8mDQs" target="_blank">Outbound Squad</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/RYM8mDQs" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Outbound Squad </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> <a href="https://blog.hubspot.com/podcasts" class="blog-nav-media-dropdown-cta cl-button -primary ga_nav_link " data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > See all podcasts"> See all podcasts </a> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="resources-mega-menu-submenu" aria-expanded="false"> <h6>Resources</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="resources-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Resources</h3> <p>Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://academy.hubspot.com" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Academy" data-navigation-params="blognavcard-resources-freecoursesandcertifications"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_academy_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Academy </h4> <p class="blog-nav-card-description -small">Learn and get certified in the latest business trends from leading experts</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/template" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Templates"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_templates_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Templates </h4> <p class="blog-nav-card-description -small">Interactive documents and spreadsheets to customize for your business's needs</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/ebook" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Ebooks"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_ebooks_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Ebooks </h4> <p class="blog-nav-card-description -small">In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/kit" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Kits"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_kits_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Kits </h4> <p class="blog-nav-card-description -small">Multi-use content bundled into one download to inform and empower you and your team</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/free-business-tools" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Tools"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_tools_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Tools </h4> <p class="blog-nav-card-description -small">Customized assets for better branding, strategy, and insights</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item -site-search"> <button class="blog-nav-site-search-trigger" aria-expanded="false" data-cl-modal="blog-search-modal"> <span class="visually-hidden">Search...</span> <svg class="cl-icon -search" aria-hidden="true"> <use href="#cl-icon-search"></use> </svg> </button> </li> <li class="blog-nav-primary-menu-item -hubspot-products"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="hubspot-products-mega-menu-submenu" aria-expanded="false"> <h6>HubSpot Products</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="hubspot-products-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-hubspot-products-dropdown cl-page-width"> <div class="blog-nav-menu-header blog-nav-hubspot-products-dropdown-header"> <h3>The HubSpot Customer Platform</h3> <p>All of HubSpot's marketing, sales, customer service, CMS, operations, and commerce software on one platform. <a class="hsg-nav__subheader-highlight" href="https://www.hubspot.com/pricing/marketing/enterprise?products=marketing-hub-professional_1&term=annual" target="_blank" rel="noopener noreferrer">See pricing</a></p> </div> <div class="blog-nav-hubspot-products-dropdown-links"> <ul class="blog-nav-menu-list blog-nav-hubspot-product-cards-list"> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-info-card ga_nav_link" href="//www.hubspot.com/products/crm" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Free HubSpot CRM"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Free HubSpot CRM </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-info-card ga_nav_link" href="//www.hubspot.com/products/get-started" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Overview of all products"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Overview of all products </h4> </div> <div 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id="marketing-linear1" gradientunits="userSpaceOnUse" x1="481.9" y1="607.34" x2="1438.1" y2="1312.66" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.18" style="stop-color:rgb(100%,50.980392%,30.588235%);stop-opacity:1;" /> <stop offset="0.82" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> </lineargradient> </defs> <g id="marketing-surface1"> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 12 9 C 10.34375 9 9 10.34375 9 12 L 9 20 C 9 21.3125 9.855469 22.476562 11.109375 22.867188 C 12.363281 23.253906 13.726562 22.78125 14.472656 21.699219 L 19.972656 13.699219 C 20.601562 12.785156 20.675781 11.59375 20.15625 10.609375 C 19.640625 9.621094 18.621094 9.003906 17.507812 9 Z M 12 9 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#marketing-linear0);" d="M 12 15 C 13.65625 15 15 13.65625 15 12 L 15 4 C 15 2.6875 14.144531 1.523438 12.890625 1.132812 C 11.636719 0.746094 10.273438 1.21875 9.527344 2.300781 L 4.027344 10.300781 C 3.394531 11.21875 3.324219 12.410156 3.84375 13.398438 C 4.363281 14.382812 5.386719 15 6.5 15 Z M 12 15 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 15 4 C 15 5.65625 13.65625 7 12 7 C 10.34375 7 9 5.65625 9 4 C 9 2.34375 10.34375 1 12 1 C 13.65625 1 15 2.34375 15 4 Z M 15 4 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#marketing-linear1);" d="M 17.5 15 L 6.5 15 C 4.84375 15 3.5 13.65625 3.5 12 C 3.5 10.34375 4.84375 9 6.5 9 L 17.5 9 C 19.15625 9 20.5 10.34375 20.5 12 C 20.5 13.65625 19.15625 15 17.5 15 Z M 17.5 15 " /> </g> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Hub </h4> <p class="blog-nav-card-description -small">Marketing automation software. <span class="hsg-nav__subheader-highlight">Free and premium plans</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use 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It kind of sounds like another half-baked buzzword you’d hear dropped in a middle-of-the-road TED Talk, but I swear there's a lot to it.</p><div class="blog-post-body-featured-image"><img src="https://www.hubspot.com/hs-fs/hubfs/estonia-671faddac7071.webp?width=595&height=400&name=estonia-671faddac7071.webp" alt="estonia being a model e-society" width="595" height="400" srcset="https://www.hubspot.com/hs-fs/hubfs/estonia-671faddac7071.webp?width=298&height=200&name=estonia-671faddac7071.webp 298w, https://www.hubspot.com/hs-fs/hubfs/estonia-671faddac7071.webp?width=595&height=400&name=estonia-671faddac7071.webp 595w, https://www.hubspot.com/hs-fs/hubfs/estonia-671faddac7071.webp?width=893&height=600&name=estonia-671faddac7071.webp 893w, https://www.hubspot.com/hs-fs/hubfs/estonia-671faddac7071.webp?width=1190&height=800&name=estonia-671faddac7071.webp 1190w, https://www.hubspot.com/hs-fs/hubfs/estonia-671faddac7071.webp?width=1488&height=1000&name=estonia-671faddac7071.webp 1488w, https://www.hubspot.com/hs-fs/hubfs/estonia-671faddac7071.webp?width=1785&height=1200&name=estonia-671faddac7071.webp 1785w" sizes="(max-width: 595px) 100vw, 595px"></div> <p>At a high level, an e-society is a society that leans on electronic information and communication technologies to streamline interactions with the state, facilitate private innovation, and improve quality of life for citizens — and there are few (if any) nations that have executed on that premise better than Estonia.</p> <p>The country has digitized its bureaucracy. <a href="https://e-estonia.com/%23:~:text%3DThe%2520role%2520model%2520for%2520governments,world's%2520most%2520digitally%2520advanced%2520society.%26sa=D%26source=editors%26ust=1730133140301881%26usg=AOvVaw1qCTVkJlWoHzzunkmhOwbq" rel="noopener" target="_blank">Almost any bureaucratic task can be done virtually</a>, including safe <a href="https://e-estonia.com/wp-content/uploads/factsheet_i-voting.pdf" rel="noopener" target="_blank">online elections</a> and <a href="https://ec.europa.eu/regional_policy/en/projects/estonia/estonia-leads-the-way-with-advanced-e-services-for-citizens%23:~:text%3DAn%2520e%252Dsociety%2520for%2520citizens,mobile%252DID%2520is%2520also%2520available." rel="noopener" target="_blank">online income tax declarations</a> — making it the world's second leader in e-government development, <a href="https://complexdiscovery.com/estonias-digital-strategy-shines-in-the-2024-un-e-government-report/" rel="noopener" target="_blank">according to the UN's E-government Development Index (EGDI)</a>.</p> <p>However, its digital commitment extends beyond the public sector. Estonia has also pursued programs and implemented policies to make the nation a hub for global business and private innovation, housing the <a href="https://investinestonia.com/estonia-leads-europe-in-startups-unicorns-and-investments-per-capita/" rel="noopener" target="_blank">highest number of startups, investments, and unicorns per capita in Europe</a>.</p> <p>Here, we'll take a closer look at how Estonia has landed on the cutting edge of digital transformation and positioned itself as a benchmark for future e-societies — along with some key lessons and takeaways its model offers.</p> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-e9d2eacb-6b01-423a-bf7a-19d42ba77eaa"><span class="hs-cta-node hs-cta-e9d2eacb-6b01-423a-bf7a-19d42ba77eaa" id="hs-cta-e9d2eacb-6b01-423a-bf7a-19d42ba77eaa"><a href="https://cta-redirect.hubspot.com/cta/redirect/53/e9d2eacb-6b01-423a-bf7a-19d42ba77eaa" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-e9d2eacb-6b01-423a-bf7a-19d42ba77eaa" style="border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px" height="59" width="428" src="https://no-cache.hubspot.com/cta/default/53/e9d2eacb-6b01-423a-bf7a-19d42ba77eaa.png" alt="→ Download Now: Free Business Plan Template" align="middle"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js" nonce="EE2rJSOHw9WHNLuqLq0Egw=="></script><script type="text/javascript" nonce="EE2rJSOHw9WHNLuqLq0Egw=="> hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'e9d2eacb-6b01-423a-bf7a-19d42ba77eaa', {"useNewLoader":"true","region":"na1"}); </script></span></p> <h2>Tips & Takeaways from Estonia</h2> <h3>1. Innovation isn't insular.</h3> <p>Estonia‘s position at the forefront of digital transformation is a direct byproduct of its willingness to involve contributors beyond its population. It’s “friendly” on a lot of fronts — whether that be to foreign entrepreneurs, startups, or digital nomads.</p> <p>In 2014, <a href="https://etradeforall.org/news/e-%25E2%2581%25A0residency-of-estonia-vs-palau-digital-residency/" rel="noopener" target="_blank">it became the first country to offer digital residency</a> to non-Estonians living anywhere in the world. As part of the program, nonresidents are given a smart ID card that gives them access to many of the same e-services available to Estonians (including the ability to open and operate an Estonian company and business bank account).</p> <p>As of 2023, Estonia had granted e-residency to roughly <a href="https://www.e-resident.gov.ee/blog/posts/eresidency-reports-40million-state-revenue/" rel="noopener" target="_blank">105k people, generating an estimated 183M euros</a> in economic impact for the country.</p> <p>It also took other strides to fold more tech innovators into its population, including its pandemic-prompted <a href="https://www.e-resident.gov.ee/nomadvisa/" rel="noopener" target="_blank">Digital Nomad Visa</a> — allowing foreign remote workers to stay in Estonia for up to one year.</p> <p>Estonia has also worked to become a hub for global tech entrepreneurship by starting its special <a href="https://startupestonia.ee/start-up-in-estonia/startup-visa/" rel="noopener" target="_blank">Startup Visa program</a> in 2017, helping non-EU founders grow their tech startups in the country and easing the process for Estonian startups to hire non-EU talent.</p> <h4>The Takeaway</h4> <p>If there‘s any lesson to be pulled from how Estonia has leveraged virtual resources and accessibility to establish itself as a blueprint for e-societies, it’s that a thriving digital society can't be insular.</p> <p>Overseeing <a href="https://www.worldometers.info/world-population/estonia-population/" rel="noopener" target="_blank">a population of less than 1.4 million</a>, Estonia's government seems to recognize that its ability to develop forward-thinking tech on its own is inherently limited. The country has been able to expand its reach and reputation as a hub for innovation through its e-residency programs and expedited avenues for establishing and growing businesses.</p> <p>Digital transformation is a democratizing force, so naturally, countries that stake their identities on staying on top of it can't be too restrictive of external influence.</p> <div id="hs_cos_wrapper_widget_0fc44ee1-467e-4600-b404-e8d80a3bd613" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section class="blog-fwcta" data-state="offer"> <div class="blog-fwcta-offer"> <div class="blog-fwcta-offer-content"> <div class="blog-fwcta-offer-img"> <img src="https://www.hubspot.com/hubfs/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/modules/full-width-cta/Image%20Hackathon%20%E2%80%93%20Vertical%20(54).webp" loading="lazy" alt=""> </div> <div class="blog-fwcta-offer-text"> <h3 class="blog-fwcta-offer-title">Free Business Plan Template</h3> <p class="blog-fwcta-offer-subtitle">The essential document for starting a business -- custom built for your needs.</p> <ul class="blog-fwcta-offer-value-prop-list"> <li class="blog-fwcta-offer-value-prop"> <svg class="blog-fwcta-offer-value-prop-icon cl-icon" role="presentation"> <use href="#cl-icon-check-circle"></use> </svg> Outline your idea. </li> <li class="blog-fwcta-offer-value-prop"> <svg class="blog-fwcta-offer-value-prop-icon cl-icon" role="presentation"> <use href="#cl-icon-check-circle"></use> </svg> Pitch to investors. </li> <li class="blog-fwcta-offer-value-prop"> <svg class="blog-fwcta-offer-value-prop-icon cl-icon" role="presentation"> <use href="#cl-icon-check-circle"></use> </svg> Secure funding. </li> <li class="blog-fwcta-offer-value-prop"> <svg class="blog-fwcta-offer-value-prop-icon cl-icon" role="presentation"> <use href="#cl-icon-check-circle"></use> </svg> Get to work! </li> </ul> <div class="blog-fwcta-offer-cta-container"><button class="blog-fwcta-form-initiation-button blog-fwcta-offer-cta">Download for free</button> <a class="blog-fwcta-offer-cta -learn-more-text" href="https://offers.hubspot.com/business-plan-template?hubs_post-cta=fwcta&hubs_post=blog.hubspot.com/sales/e-societies" target="_blank"> Learn more <svg class="blog-fwcta-offer-external-link cl-icon cl-textLink-icon -large" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> <span class="visually-hidden"></span> </a> <a class="blog-fwcta-offer-cta -form-text" href="https://offers.hubspot.com/business-plan-template?hubs_post-cta=fwcta&hubs_post=blog.hubspot.com/sales/e-societies" target="_blank"> Download for free <span class="visually-hidden"></span> </a> </div> </div> </div> </div> <div class="blog-fwcta-form"> <div class="blog-fwcta-form-content"> <style>@keyframes msf-progress { 0% { transform: scaleX(0); 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Invest in a sound, forward-thinking edtech infrastructure.</h3> <p>Estonia was ahead of the game on e-learning solutions, going into the pandemic — like <em>really </em>ahead of it. <a href="https://e-estonia.com/solutions/education/" rel="noopener" target="_blank">100% of Estonian schools</a> were using e-schooling solutions long before the coronavirus forced pretty much every student, teacher, and (if we're being real) parent on the planet to adapt to remote learning.</p> <p>Estonia has had computers in every classroom in the country <a href="https://www.educationnation.ee/how-did-estonia-become-a-new-role-model-in-digital-education/" rel="noopener" target="_blank">since 2000</a>, and as early as 2015, the Estonian government pledged to <a href="https://e-estonia.com/solutions/education/e-schoolbag/" rel="noopener" target="_blank">digitize all education materials</a>. When the pandemic hit, Estonia became both a role model and an invaluable resource for the international community when it made its ed-tech solutions for distance learning <a href="https://tech.eu/brief/estonia-edtech-for-free/" rel="noopener" target="_blank">available to all countries for free</a>.</p> <p>But Estonia‘s contributions to e-learning don’t begin and end with its government. Private Estonian edtech companies built solutions to help remedy issues teachers were facing. Those included <a href="https://www.clanbeat.com/teachers/" rel="noopener" target="_blank">Clanbeat</a> — a virtual teachers’ lounge and well-being resource that enables school staff to connect at a distance.</p> <p>The product started as a teacher onboarding tool and place for principals to conduct personal development reviews and has evolved into a community platform where teachers can share their successes and challenges — and crowdsource help from colleagues.</p> <h4>The Takeaway</h4> <p>Saying that education systems need to remain adaptable in the digital age isn‘t revolutionary. The fact that so many struggled in the mid-pandemic is evidence of that. And it’s even <em>less </em>revolutionary to point out that a sound education infrastructure is foundational to a country's future.</p> <p>Still, where several governments have lost sight of those facts, Estonia has made a point of doubling down on both. Education is one of the main areas where the country has stayed on the cutting edge, and it shows.</p> <p>Estonian children are the most knowledgeable in Europe according to <a href="https://www.hm.ee/en/ministry/statistics-and-analysis/pisa%23:~:text%3DEstonia%2520ranks%25201st%2520among%2520European,1st%252D2nd%2520position%2520with%2520Ireland." rel="noopener" target="_blank">results from the 2022 PISA test</a>: a global standardized test that gauges students' proficiency in key subjects. They rank first on the continent in natural sciences and mathematics and second in reading.</p> <p>Estonia, as a reference point for future e-societies, demonstrates the value of investing in innovative education solutions — showing future digital-first societies where their priorities should lie.</p> <h3>3. Don't let cyber threats undermine your commitment to digitalization.</h3> <p>Cybercrime is big business. It's an industry in itself — expected to impose an annual cost of <a href="https://www.statista.com/chart/28878/expected-cost-of-cybercrime-until-2027/" rel="noopener" target="_blank">$13.28</a> <em><a href="https://www.statista.com/chart/28878/expected-cost-of-cybercrime-until-2027/" rel="noopener" target="_blank">trillion</a> </em><a href="https://www.statista.com/chart/28878/expected-cost-of-cybercrime-until-2027/" rel="noopener" target="_blank">globally by 2028</a>, and Estonia is no stranger to its impact. In 2007, the country fell victim to the <a href="https://www.bbc.com/news/39655415" rel="noopener" target="_blank">first-known cyberattack on an entire nation</a>.</p> <p>The attack impacted or fully took down online services across the board for weeks, disrupting everything from banking to public institutions to media outlets.</p> <p>It was a wakeup call for a country with such massive digital aspirations — a real put up or shut up moment for a country looking to stay at the forefront of digital transformation — and it's safe to say Estonia woke up.</p> <p>In the wake of the attack, the country has established itself as an international heavyweight in cybersecurity. Estonia currently has the <a href="https://investinestonia.com/business-opportunities/cyber-security/" rel="noopener" target="_blank">number one global cybersecurity index in the EU</a> and the third best in the world as a whole. It's also home to one of the <a href="https://clutch.co/ee/it-services/cybersecurity" rel="noopener" target="_blank">wider ranges</a> of cybersecurity startups and consulting firms worldwide.</p> <h4>The Takeaway</h4> <p>Cybersecurity might be <em>the</em> main concern most people would have about living in an e-society, and that's perfectly reasonable. The prospect of having everything from elections to tax declarations to education securely shifted online is inherently nerve-racking.</p> <p>It takes a lot of trust to sell your population on digitizing pretty much every aspect of society, so a massive cybersecurity breach that upends that process isn't <em>super</em> ideal.</p> <p>But Estonia didn't let the attack undermine its goals — instead, the country demonstrated its capacity to adapt again. It took the strides necessary to establish itself as a cybersecurity powerhouse and bolster its position as a model e-society.</p> <p>Ultimately, Estonia kept its legs moving to remain at the forefront of digital transformation in Europe — showing aspiring e-societies that cybersecurity threats don't have to derail their digital ambitions.</p> <h2>Adaptability and persistence make an e-society.</h2> <p>If there‘s anything to take away from Estonia’s push towards becoming a bonafide e-society, it's that adaptability and persistence are key. If you want to be at the forefront of digital transformation, you have to <em>commit</em> to being forward-thinking.</p> <p>Successful e-societies are going to address social, economic, and political challenges with digital solutions — above all others — and Estonia has been a model for that kind of prioritization.</p> <p>From bolstering its education infrastructure to fostering innovation in the private sector, the country has consistently thought digital-first. 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