Just say hello

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The Saturday after Thanksgiving, I headed up to Akron, Ohio for the Missing Falls Brewery Holiday Bazaar."> <meta property="og:title" content="Just say hello"> <meta property="og:description" content="For me, convention season is coming to an end. The Saturday after Thanksgiving, I headed up to Akron, Ohio for the Missing Falls Brewery Holiday Bazaar."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/D4E12AQGyCUnZAXoAJA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1701089176890?e=2147483647&v=beta&t=42mc1kGK-7p9N-c2UbtS8p7IFiV1GIUZsYd9LytUeBo"> <meta property="og:type" content="article"> <meta property="og:url" content="https://www.linkedin.com/pulse/just-say-hello-karen-m-smith-u9c9e"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@LinkedInEditors"> <meta name="twitter:title" content="Just say hello"> <meta name="twitter:description" content="For me, convention season is coming to an end. The Saturday after Thanksgiving, I headed up to Akron, Ohio for the Missing Falls Brewery Holiday Bazaar."> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D4E12AQGyCUnZAXoAJA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1701089176890?e=2147483647&v=beta&t=42mc1kGK-7p9N-c2UbtS8p7IFiV1GIUZsYd9LytUeBo"> <meta name="appId"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Karen M. Smith"> <meta name="twitter:label2" content="Reading time"> <meta name="twitter:data2" content="3 min read"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/pulse/api/ingraphs/gauge" data-counter-metric-endpoint="/pulse/api/ingraphs/counter"> <script type="application/ld+json"> {"@context":"http://schema.org","@type":"Article","headline":"For me, convention season is coming to an end. The Saturday after Thanksgiving, I headed up to Akron, Ohio for the Missing Falls Brewery Holiday Bazaar.","url":"https://www.linkedin.com/pulse/just-say-hello-karen-m-smith-u9c9e","publisher":null,"name":"Just say hello","commentCount":0,"interactionStatistic":[{"interactionType":"http://schema.org/LikeAction","userInteractionCount":3,"@type":"InteractionCounter"},{"interactionType":"http://schema.org/CommentAction","userInteractionCount":0,"@type":"InteractionCounter"}],"datePublished":"2023-11-27T13:17:55.000+00:00","mainEntityOfPage":"https://www.linkedin.com/pulse/just-say-hello-karen-m-smith-u9c9e","isAccessibleForFree":true,"image":{"url":"https://media.licdn.com/dms/image/v2/D4E12AQGyCUnZAXoAJA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1701089176890?e=2147483647&v=beta&t=42mc1kGK-7p9N-c2UbtS8p7IFiV1GIUZsYd9LytUeBo","@type":"ImageObject"},"dateModified":"2023-11-27T13:17:56.000+00:00","author":{"@type":"Person","url":"https://www.linkedin.com/in/henhousepublishing","name":"Karen M. 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href="https://www.linkedin.com/in/henhousepublishing" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Karen M. Smith </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQG-jrsjJtZqcA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1712589242206?e=2147483647&v=beta&t=HC8PgiR2dfA4rsb_eY8shbY3mQUSPrafmrJXPLk5J0o" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Karen M. Smith"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Karen M. Smith </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> GHOSTWRITER, EDITOR & PAGE DESIGNER – If your content fails to engage the reader, then it fails its purpose to inform, educate, or entertain. I can transform your ideas and content into engaging, appealing documents. </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Nov 27, 2023 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fjust-say-hello-karen-m-smith-u9c9e&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For me, convention season is coming to an end. The Saturday after Thanksgiving, I headed up to Akron, Ohio for the Missing Falls Brewery Holiday Bazaar. (I participated as a vendor at their spring bazaar in April.)</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The results of this event exceeded my expectations after the spring event. I believe the better results were due to multiple factors:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Time of year.</span><span class> Christmas shopping starts with a bang the day after Thanksgiving, so the whole weekend goes by in a shopping frenzy.</span></li> <li><span class="font-[700]">Proximity to other events</span><span class>. Missing Falls Brewery is located within a complex of other connected buildings and businesses, some of which were holding their own holiday arts and crafts shows that same day. Shoppers naturally appreciate not having to drive to multiple locations when they can stroll from booth to booth to see a large variety of merchandise within a compact area. The MFB event piggybacked off the others which benefited from those shoppers coming to the MFB event.</span></li> <li><span class="font-[700]">Lack of direct competition.</span><span class> Go to any arts and crafts event and you'll find perhaps a few authors selling their books. The uniqueness of the merchandise (books) stands out from the plethora of baked goods (which always do well) and other craft items. At a book fair, the competition among authors is fierce and may be overwhelming.</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Other variables factor, too, but those are the big ones. I'm getting better at judging which events have the most potential for profit, because I can't continue to participate as a vendor at events where I make no money.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For many authors, profit is not the primary motive for participation. They focus on marketing: building aweness of their brand and making personal connections with the reading public. This is valuable and not to be dismissed.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>I don't go to compete with other authors. I realize that what I write does not appeal to everyone. I realize that what they write may appeal more to readers than my own books. I also know that my books are not suitable for all readers, if only because I write for adults, not children.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In-person events work best in marketing when the author </span><span class="italic">engages</span><span class> with people. This is one factor I can control. Engagement doesn't result in a sale every time, not by any means. But without initiating a conversation with a simple greeting, then I guarantee no sale will be made. Any vendor who focuses on his or her cell phone or handiwork or something other than the potential customers deters those customers.</span> </p> </div> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__after"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/reflecting-last-12-months-celebrating-100-years-city-business-plype"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEmOpjEda5P9w/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1716028639449?e=2147483647&v=beta&t=GdVek0tRyoBRl4Ixg9B2LH2FC6w2GeZcCrDxN-S55Pg"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Reflecting on the last 12 months and celebrating 100…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Deborah Labbate </span> <span class="before:middot pt-0.5 inline-article-published-date"> 6 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/wnba-all-star-drives-107m-spending-phoenix-businesses-predicthq-x4oje"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQH7egnS-5IE7w/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1722357995623?e=2147483647&v=beta&t=4MgQ1jb_vojy0KeDyA9z3mJZEcWs2WquR3YYusWzPXE"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">WNBA All-Star drives $1.07M+ in spending for Phoenix…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> PredictHQ </span> <span class="before:middot pt-0.5 inline-article-published-date"> 3 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/bump-road-kam-kaila-2xv2e"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQF4g1XNHi9oNg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1711562490438?e=2147483647&v=beta&t=RavxSuZw8ycMToqR-h32THg6fRC8VNyhPeNU9dU5C2I"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">A Bump in the Road</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Kam Kaila </span> <span class="before:middot pt-0.5 inline-article-published-date"> 8 months ago </span> </div> </a>  </div> </div> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For example: When speaking to another vendor at another event, I suggested she exercise patience and pay attention to the attendees rather than work on her craft.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>"But I think they'll find what I'm doing interesting," she said.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>"They'll see you working and not want to interrupt you," I countered.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>She agreed to set her work aside and focus on the people rather than making another item. The rest of the afternoon, her business vastly improved.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A simple greeting breaks the distance. It's friendly and neutral; there's no pressure beyond good manners to do more than respond in kind. A smile helps, too. For diehard introverts like me, this may be difficult. It's definitely uncomfortable; however, practice breeds familiarity and reduces the unease of initiating interaction with strangers.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>We all want to be seen and welcomed. A vendor can do with a simple greeting.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>#booksales #events #henhousepublishing #hollybargobooks</span> </p> </div>  </div>   </article>  <code id="ugcPostUrl" style="display: none"></code> <code id="ugcPost" style="display: none"></code> <code id="disableLinkedinShareRedirectLink" style="display: none"></code> <code id="ugcPostUrn" style="display: none"></code> <code id="signInUrl" style="display: none"></code>  <div class="article-social-activity z-[201] x-social-activity-wrapper xs:sticky bottom-0 flex justify-center border-t-1 border-solid border-color-border-faint bg-color-background-container " data-impression-id="article-ssr-frontend-pulse_x-social-details">  <div class="x-social-activity social-details x-social-activity-left flex flex-wrap w-full max-w-x-article-width-small justify-between lg:max-w-x-article-width"> <div class="flex x-social-activity-left flex-wrap"> 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