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more with Hotjar<img src="/images/arrow-down-ember.svg" alt=""/></a><a href="#website-analytics-and-user-behavior-insights" class="sc-12dktbk-7 bMpFSo">Website analytics and user behavior insights<img src="/images/arrow-down-ember.svg" alt=""/></a><a href="#marketing-ecommerce-and-web-performance-tips" class="sc-12dktbk-7 bMpFSo">Marketing, ecommerce, and web performance tips<img src="/images/arrow-down-ember.svg" alt=""/></a></div></div></div><a class="sc-1rmt31m-2 hFbnZY" layout="" href="https://www.hotjar.com/heatmaps"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.640625%"></span><img alt="Illustration visualizing user behavior on a website using Hotjar Heatmaps" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/7ddUqkRHENLp65ybfpxC27/ac88f31a04b5509ecdcc512c85347b23/Heatmaps-guide-hero.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/7ddUqkRHENLp65ybfpxC27/ac88f31a04b5509ecdcc512c85347b23/Heatmaps-guide-hero.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/7ddUqkRHENLp65ybfpxC27/ac88f31a04b5509ecdcc512c85347b23/Heatmaps-guide-hero.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/7ddUqkRHENLp65ybfpxC27/ac88f31a04b5509ecdcc512c85347b23/Heatmaps-guide-hero.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/7ddUqkRHENLp65ybfpxC27/ac88f31a04b5509ecdcc512c85347b23/Heatmaps-guide-hero.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/7ddUqkRHENLp65ybfpxC27/ac88f31a04b5509ecdcc512c85347b23/Heatmaps-guide-hero.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/7ddUqkRHENLp65ybfpxC27/ac88f31a04b5509ecdcc512c85347b23/Heatmaps-guide-hero.svg" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/></span></div><p class="sc-167aua0-7 sc-1rmt31m-6 gRsvEv czOUJq">Featured</p></div><div class="sc-1rmt31m-0 fKvvQv"><h2 class="sc-1rmt31m-1 jRRRkd">The complete guide to heatmaps</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Heatmaps are a powerful way to understand what users do on your website pages—where they click, how far they scroll, and what they look at or ignore.</p></div></div></div></a><a class="sc-1rmt31m-2 hFbnZY" layout="" href="https://www.hotjar.com/website-tracking/how-to-track-user-activity"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6PeanfF6Qb1C1hxp0PLFTd%2F94972514afdcd875fa7182c5f500d7cc%2FPXinsights-Placeholder4__1_.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6PeanfF6Qb1C1hxp0PLFTd%2F94972514afdcd875fa7182c5f500d7cc%2FPXinsights-Placeholder4__1_.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6PeanfF6Qb1C1hxp0PLFTd%2F94972514afdcd875fa7182c5f500d7cc%2FPXinsights-Placeholder4__1_.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6PeanfF6Qb1C1hxp0PLFTd%2F94972514afdcd875fa7182c5f500d7cc%2FPXinsights-Placeholder4__1_.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6PeanfF6Qb1C1hxp0PLFTd%2F94972514afdcd875fa7182c5f500d7cc%2FPXinsights-Placeholder4__1_.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6PeanfF6Qb1C1hxp0PLFTd%2F94972514afdcd875fa7182c5f500d7cc%2FPXinsights-Placeholder4__1_.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6PeanfF6Qb1C1hxp0PLFTd%2F94972514afdcd875fa7182c5f500d7cc%2FPXinsights-Placeholder4__1_.jpg&w=946&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/></span></div><p class="sc-167aua0-7 sc-1rmt31m-6 gRsvEv czOUJq">Featured</p></div><div class="sc-1rmt31m-0 fKvvQv"><h2 class="sc-1rmt31m-1 jRRRkd">How to track user activity on your website</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>User activity tracking is the process of monitoring, collecting, and analyzing visitor browsing behavior on a website or app.</p><p>The easiest and most popular way to start tracking website users is to set up Google Analytics (we'll show you how below). But Google Analytics (GA) can be equal parts overwhelming and limited: it’s packed with options but will only show you what happens on your site, not why.</p><p>Read on to learn how you can track user activity on your website with visually engaging behavior analytics tools like heatmaps and session recordings to understand what’s happening, fix functionality issues, and spot those all-important optimization opportunities.</p></div></div></div></a></div><div id="hotjar-tools" class="sc-341qbk-0 sc-1oqe8ji-0 iEiGUx UAbyt"><h2 class="sc-167aua0-7 sc-1oqe8ji-2 gRsvEv dmHbKy">Hotjar tools</h2></div><div class="sc-341qbk-0 sc-1oqe8ji-1 iEiGUx kRkAXK"><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/feedback"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AbbrlsOhA47Hya5y8N8Vv%2Fe7e157d8200f9443d37b9154fb18c5a5%2FHotjar-Tools-Placeholder2.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AbbrlsOhA47Hya5y8N8Vv%2Fe7e157d8200f9443d37b9154fb18c5a5%2FHotjar-Tools-Placeholder2.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AbbrlsOhA47Hya5y8N8Vv%2Fe7e157d8200f9443d37b9154fb18c5a5%2FHotjar-Tools-Placeholder2.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AbbrlsOhA47Hya5y8N8Vv%2Fe7e157d8200f9443d37b9154fb18c5a5%2FHotjar-Tools-Placeholder2.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AbbrlsOhA47Hya5y8N8Vv%2Fe7e157d8200f9443d37b9154fb18c5a5%2FHotjar-Tools-Placeholder2.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AbbrlsOhA47Hya5y8N8Vv%2Fe7e157d8200f9443d37b9154fb18c5a5%2FHotjar-Tools-Placeholder2.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2AbbrlsOhA47Hya5y8N8Vv%2Fe7e157d8200f9443d37b9154fb18c5a5%2FHotjar-Tools-Placeholder2.jpg&w=946&q=75"/></noscript></span></div><p class="sc-167aua0-7 sc-1rmt31m-6 gRsvEv czOUJq">New</p></div><div class="sc-1rmt31m-0 fKvvQv"><h2 class="sc-1rmt31m-1 jRRRkd">User feedback 101: the complete guide</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Have you ever wished you could just ask your users what they think about your website? Get straight to the root of their behavior? Find out why they decided not to convert at the last second?</p><p>With user feedback, you can. </p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/funnels"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7qjULGBthdG3u2lcSdoEdh%2Faba228db71a63a2bc2d1e721431eac71%2FHotjar-Tools-Placeholder2__1_.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7qjULGBthdG3u2lcSdoEdh%2Faba228db71a63a2bc2d1e721431eac71%2FHotjar-Tools-Placeholder2__1_.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7qjULGBthdG3u2lcSdoEdh%2Faba228db71a63a2bc2d1e721431eac71%2FHotjar-Tools-Placeholder2__1_.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7qjULGBthdG3u2lcSdoEdh%2Faba228db71a63a2bc2d1e721431eac71%2FHotjar-Tools-Placeholder2__1_.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7qjULGBthdG3u2lcSdoEdh%2Faba228db71a63a2bc2d1e721431eac71%2FHotjar-Tools-Placeholder2__1_.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7qjULGBthdG3u2lcSdoEdh%2Faba228db71a63a2bc2d1e721431eac71%2FHotjar-Tools-Placeholder2__1_.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7qjULGBthdG3u2lcSdoEdh%2Faba228db71a63a2bc2d1e721431eac71%2FHotjar-Tools-Placeholder2__1_.jpg&w=946&q=75"/></noscript></span></div><p class="sc-167aua0-7 sc-1rmt31m-6 gRsvEv czOUJq">New</p></div><div class="sc-1rmt31m-0 fKvvQv"><h2 class="sc-1rmt31m-1 jRRRkd">The complete guide to funnels</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Every potential customer is on a journey. While you may want them to go straight from awareness (the moment they learn about your brand) to conversion (the moment they become a loyal paying customer), it’s rarely that simple. Instead, they need to be nurtured, guided, and convinced at crucial moments of the journey before they arrive at that final destination.</p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/heatmaps"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.640625%"></span><img alt="Illustration visualizing user behavior on a website using Hotjar Heatmaps" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Illustration visualizing user behavior on a website using Hotjar Heatmaps" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/7ddUqkRHENLp65ybfpxC27/ac88f31a04b5509ecdcc512c85347b23/Heatmaps-guide-hero.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/7ddUqkRHENLp65ybfpxC27/ac88f31a04b5509ecdcc512c85347b23/Heatmaps-guide-hero.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/7ddUqkRHENLp65ybfpxC27/ac88f31a04b5509ecdcc512c85347b23/Heatmaps-guide-hero.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/7ddUqkRHENLp65ybfpxC27/ac88f31a04b5509ecdcc512c85347b23/Heatmaps-guide-hero.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/7ddUqkRHENLp65ybfpxC27/ac88f31a04b5509ecdcc512c85347b23/Heatmaps-guide-hero.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/7ddUqkRHENLp65ybfpxC27/ac88f31a04b5509ecdcc512c85347b23/Heatmaps-guide-hero.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/7ddUqkRHENLp65ybfpxC27/ac88f31a04b5509ecdcc512c85347b23/Heatmaps-guide-hero.svg"/></noscript></span></div><p class="sc-167aua0-7 sc-1rmt31m-6 gRsvEv czOUJq">Featured</p></div><div class="sc-1rmt31m-0 fKvvQv"><h2 class="sc-1rmt31m-1 jRRRkd">The complete guide to heatmaps</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Heatmaps are a powerful way to understand what users do on your website pages—where they click, how far they scroll, and what they look at or ignore.</p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/net-promoter-score"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.640625%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/v4sBfYhcw3H2h8PHjGiSe/b0504b112c8faee857700749f6096047/NPS-guide-hero.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/v4sBfYhcw3H2h8PHjGiSe/b0504b112c8faee857700749f6096047/NPS-guide-hero.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/v4sBfYhcw3H2h8PHjGiSe/b0504b112c8faee857700749f6096047/NPS-guide-hero.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/v4sBfYhcw3H2h8PHjGiSe/b0504b112c8faee857700749f6096047/NPS-guide-hero.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/v4sBfYhcw3H2h8PHjGiSe/b0504b112c8faee857700749f6096047/NPS-guide-hero.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/v4sBfYhcw3H2h8PHjGiSe/b0504b112c8faee857700749f6096047/NPS-guide-hero.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/v4sBfYhcw3H2h8PHjGiSe/b0504b112c8faee857700749f6096047/NPS-guide-hero.svg"/></noscript></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><h2 class="sc-1rmt31m-1 jRRRkd">What is Net Promoter Score®? 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between analytics platforms to make sense of the information you’re looking at, not to mention worrying about how to communicate findings to your team.</p><p>Whether you’re A/B testing new designs or researching areas to improve the user experience, Hotjar enables you and your team to understand and adapt to your users’ evolving needs by connecting product metrics to qualitative insights on a single platform. </p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/dashboards"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="Hotjar’s Dashboards what they are and why 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Maybe you’d rather monitor page issues to fix them as soon as they pop up? Or are you looking for a way to report on the performance of your most recent marketing campaign?</p><p>The Hotjar Dashboards tool is your new command center, providing a visual overview to help you do all of the above. Discover everything you need to know about the tool and how it works right here!</p><p> </p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/highlights-guide"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="Hotjar Features Spotlight: What Is Hotjar Highlights?" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" 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src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3qMmeJ88S9ztDJZhGTwXML%2F256850d48bec335ff17afcdb8ed5dd61%2FHotjar___s_Highlights_what_is_it_and_what_does_it_do_1.5x.png&w=946&q=75"/></noscript></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><h2 class="sc-1rmt31m-1 jRRRkd">Hotjar’s Highlights: what is it and what does it do?</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>With Highlights, a Hotjar feature that facilitates and simplifies team collaboration, teams can easily sort through, categorize, and share valuable insights.</p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/user-attributes"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span 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src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Ay3gh3K2SAuLb6HUrMBfn%2F74b7a3e7c4b34f852547c9c1a31eb50d%2FPXinsights-Placeholder4__1_.jpg&w=946&q=75"/></noscript></span></div><p class="sc-167aua0-7 sc-1rmt31m-6 gRsvEv czOUJq">New</p></div><div class="sc-1rmt31m-0 fKvvQv"><h2 class="sc-1rmt31m-1 jRRRkd">Mixpanel glossary: everything you need to know to build better products</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Building better products for your users is all about tracking and optimizing your digital strategy—setting up metrics, measuring your key performance indicators (KPIs), and making data-driven decisions. But things get complicated as you dive deeper into these insights and start to act on them. </p><p>That’s where Mixpanel comes in, offering simple workflows that enable you to effortlessly build powerful funnels, gain valuable insights into your top user flows, and create custom cohorts in just a few clicks. You won't need to waste hours writing SQL or wait for someone else to do it.</p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/product-experience-insights"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.640625%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/5FTM6xaUDTT4zDxqcgTEH5/a68a0b1e353050da6d1bcf005933ed0a/PX-guide-hero.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/5FTM6xaUDTT4zDxqcgTEH5/a68a0b1e353050da6d1bcf005933ed0a/PX-guide-hero.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/5FTM6xaUDTT4zDxqcgTEH5/a68a0b1e353050da6d1bcf005933ed0a/PX-guide-hero.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/5FTM6xaUDTT4zDxqcgTEH5/a68a0b1e353050da6d1bcf005933ed0a/PX-guide-hero.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/5FTM6xaUDTT4zDxqcgTEH5/a68a0b1e353050da6d1bcf005933ed0a/PX-guide-hero.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/5FTM6xaUDTT4zDxqcgTEH5/a68a0b1e353050da6d1bcf005933ed0a/PX-guide-hero.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/5FTM6xaUDTT4zDxqcgTEH5/a68a0b1e353050da6d1bcf005933ed0a/PX-guide-hero.svg"/></noscript></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><h2 class="sc-1rmt31m-1 jRRRkd">What are product experience insights? (and why every product team needs them)</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Product experience insights help teams see how customers really use their products, making it easier to remove bugs, delight users, and reduce churn. </p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/product-discovery"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="Product discovery" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" 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class="sc-1rmt31m-1 jRRRkd">What is product discovery and why does it matter?</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>When you start working on a new product—or a new initiative on an existing product—do you already know exactly which problem your product needs to solve for your customer?</p><p>Probably not.</p><p>At the start, you work with assumptions and hypotheses about what you need to do and whether it makes sense for your customer.</p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/product-management-101"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span 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guide</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Your introduction to product management: what it is, what a product manager does, and best practices.</p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/product-management-glossary"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" 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management teams.</p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/product-research"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="Product research" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Product research" loading="lazy" decoding="async" 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the key to leading your business to success through data-backed insights and smart, customer-centric product decisions.</p><p>But how can you make sure your product research is effective, and that it will benefit your customers and business? 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As a marketer, or a UX or product person, tracking is what helps you optimize a site, fix bugs, improve UX, and achieve business growth. When done right (and we’ll show you how), website tracking can be beneficial to both users and businesses. </p><p>In this guide, we explore website tracking from both sides and cover what it is, how it works, and how to use a privacy-focused approach to tracking website activity.</p></div></div></div></a></div><div id="marketing-ecommerce-and-web-performance-tips" class="sc-341qbk-0 sc-1oqe8ji-0 iEiGUx UAbyt"><h2 class="sc-167aua0-7 sc-1oqe8ji-2 gRsvEv dmHbKy">Marketing, ecommerce, and web performance tips</h2></div><div class="sc-341qbk-0 sc-1oqe8ji-1 iEiGUx kRkAXK"><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/ab-testing"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2s3JO2KdmlErr1LBYCeYDK%2Ffe4e5da311290cc03ebe0ae9bd0f278f%2FBest-Practices-Placeholder1.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2s3JO2KdmlErr1LBYCeYDK%2Ffe4e5da311290cc03ebe0ae9bd0f278f%2FBest-Practices-Placeholder1.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2s3JO2KdmlErr1LBYCeYDK%2Ffe4e5da311290cc03ebe0ae9bd0f278f%2FBest-Practices-Placeholder1.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2s3JO2KdmlErr1LBYCeYDK%2Ffe4e5da311290cc03ebe0ae9bd0f278f%2FBest-Practices-Placeholder1.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2s3JO2KdmlErr1LBYCeYDK%2Ffe4e5da311290cc03ebe0ae9bd0f278f%2FBest-Practices-Placeholder1.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2s3JO2KdmlErr1LBYCeYDK%2Ffe4e5da311290cc03ebe0ae9bd0f278f%2FBest-Practices-Placeholder1.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2s3JO2KdmlErr1LBYCeYDK%2Ffe4e5da311290cc03ebe0ae9bd0f278f%2FBest-Practices-Placeholder1.jpg&w=946&q=75"/></noscript></span></div><p class="sc-167aua0-7 sc-1rmt31m-6 gRsvEv czOUJq">New</p></div><div class="sc-1rmt31m-0 fKvvQv"><h2 class="sc-1rmt31m-1 jRRRkd">The A/B testing handbook: understanding the basics and optimizing results</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>To build a website your customers love, you need to understand which features give them a thrill—and which put them to sleep. A/B testing takes the guesswork out of engaging with users, providing real insights to help you identify and optimize your website’s best features.</p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/concept-testing"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1V6ZxkJ50RaPy7JsTTfi1S%2F2d847108caa8d776f3e1652073714c39%2FBest-Practices-Placeholder4__1_.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1V6ZxkJ50RaPy7JsTTfi1S%2F2d847108caa8d776f3e1652073714c39%2FBest-Practices-Placeholder4__1_.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1V6ZxkJ50RaPy7JsTTfi1S%2F2d847108caa8d776f3e1652073714c39%2FBest-Practices-Placeholder4__1_.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1V6ZxkJ50RaPy7JsTTfi1S%2F2d847108caa8d776f3e1652073714c39%2FBest-Practices-Placeholder4__1_.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1V6ZxkJ50RaPy7JsTTfi1S%2F2d847108caa8d776f3e1652073714c39%2FBest-Practices-Placeholder4__1_.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1V6ZxkJ50RaPy7JsTTfi1S%2F2d847108caa8d776f3e1652073714c39%2FBest-Practices-Placeholder4__1_.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1V6ZxkJ50RaPy7JsTTfi1S%2F2d847108caa8d776f3e1652073714c39%2FBest-Practices-Placeholder4__1_.jpg&w=946&q=75"/></noscript></span></div><p class="sc-167aua0-7 sc-1rmt31m-6 gRsvEv czOUJq">New</p></div><div class="sc-1rmt31m-0 fKvvQv"><h2 class="sc-1rmt31m-1 jRRRkd">Concept testing: what it is and why it matters</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Imagine you’re in the midst of a long-awaited rebrand, and your graphic designer has just sent you two logo options to review. </p><p>If you don’t decide soon, you’ll throw the entire project off its timeline. And it’s too important to just go with your gut, but you don’t have time to plan and run an A/B test. </p><p>Your best bet? Concept testing.</p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/conversion-rate-optimization"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.82316118935837%"></span><img alt="Two humans high-fiving, happily, while showing items of a digital journey." src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Two humans high-fiving, happily, while showing items of a digital journey." loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/2snFbDiooTuC4fgzFK8ixe/046bfa1c24ab070a5f1ac6e1786cdd3d/CRO-guide-hero.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/2snFbDiooTuC4fgzFK8ixe/046bfa1c24ab070a5f1ac6e1786cdd3d/CRO-guide-hero.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/2snFbDiooTuC4fgzFK8ixe/046bfa1c24ab070a5f1ac6e1786cdd3d/CRO-guide-hero.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/2snFbDiooTuC4fgzFK8ixe/046bfa1c24ab070a5f1ac6e1786cdd3d/CRO-guide-hero.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/2snFbDiooTuC4fgzFK8ixe/046bfa1c24ab070a5f1ac6e1786cdd3d/CRO-guide-hero.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/2snFbDiooTuC4fgzFK8ixe/046bfa1c24ab070a5f1ac6e1786cdd3d/CRO-guide-hero.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/2snFbDiooTuC4fgzFK8ixe/046bfa1c24ab070a5f1ac6e1786cdd3d/CRO-guide-hero.svg"/></noscript></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><h2 class="sc-1rmt31m-1 jRRRkd">Conversion rate optimization 101: the user-centric approach to CRO</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Whether you own an ecommerce website, manage an online marketing team, or are responsible for your brand’s SEO efforts, you’ll know how vital conversions are to your business. Conversion rate optimization practices maximize your potential for drawing in customers.</p><p>This 10-chapter guide dispels a few myths about conversion optimization, shares tips from 20+ conversion experts, and gives you a free, three-step CRO plan to help you gather the high-quality data you need to improve your conversion rates over and over again. It all starts here in Chapter 1, with an in-depth introduction to user-centric CRO.</p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/customer-activation"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kKNr4M7itWewCY3a5999t%2Fd597f181a51af8310a55b7778d3d88b6%2FBest-Practices-Placeholder1__2_.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kKNr4M7itWewCY3a5999t%2Fd597f181a51af8310a55b7778d3d88b6%2FBest-Practices-Placeholder1__2_.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kKNr4M7itWewCY3a5999t%2Fd597f181a51af8310a55b7778d3d88b6%2FBest-Practices-Placeholder1__2_.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kKNr4M7itWewCY3a5999t%2Fd597f181a51af8310a55b7778d3d88b6%2FBest-Practices-Placeholder1__2_.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kKNr4M7itWewCY3a5999t%2Fd597f181a51af8310a55b7778d3d88b6%2FBest-Practices-Placeholder1__2_.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kKNr4M7itWewCY3a5999t%2Fd597f181a51af8310a55b7778d3d88b6%2FBest-Practices-Placeholder1__2_.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2kKNr4M7itWewCY3a5999t%2Fd597f181a51af8310a55b7778d3d88b6%2FBest-Practices-Placeholder1__2_.jpg&w=946&q=75"/></noscript></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><h2 class="sc-1rmt31m-1 jRRRkd">What is customer activation and why does it matter?</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Businesses often find themselves with customers who pay the subscription fee, yet never (or rarely) use their product, users who are technically active but only use the basic features, or shoppers who add items to their cart but don’t become paying customers. </p><p>If your customers aren’t getting the full value of your product, you risk high churn, low conversions, and dissatisfied users.</p><p>The good news? Customer activation helps you re-engage existing customers and makes sure new ones are engaging with your product from the get-go. </p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/customer-acquisition"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5POmnyDHlQPsufCclQdeVv%2F547ef58824490d229e5477894e981017%2Fcustomer_acquisition_guide-01.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5POmnyDHlQPsufCclQdeVv%2F547ef58824490d229e5477894e981017%2Fcustomer_acquisition_guide-01.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5POmnyDHlQPsufCclQdeVv%2F547ef58824490d229e5477894e981017%2Fcustomer_acquisition_guide-01.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5POmnyDHlQPsufCclQdeVv%2F547ef58824490d229e5477894e981017%2Fcustomer_acquisition_guide-01.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5POmnyDHlQPsufCclQdeVv%2F547ef58824490d229e5477894e981017%2Fcustomer_acquisition_guide-01.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5POmnyDHlQPsufCclQdeVv%2F547ef58824490d229e5477894e981017%2Fcustomer_acquisition_guide-01.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5POmnyDHlQPsufCclQdeVv%2F547ef58824490d229e5477894e981017%2Fcustomer_acquisition_guide-01.png&w=946&q=75"/></noscript></span></div><p class="sc-167aua0-7 sc-1rmt31m-6 gRsvEv czOUJq">New</p></div><div class="sc-1rmt31m-0 fKvvQv"><h2 class="sc-1rmt31m-1 jRRRkd">Customer acquisition: how to attract and win new customers </h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>You can’t have a stable, profitable business without a steady stream of new customers. </p><p>Where customer acquisition ranks on your list of priorities can define how much—and how fast—your company grows. But for many business owners, gaining new customers can feel like a game of chance. And maintaining a consistent and effective customer acquisition rate is easier said than done. </p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/customer-journey-map"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.640625%"></span><img alt="Person using a compass finding their way through digital paths." src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" 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That very problem also troubles SaaS and ecommerce businesses, but they call it customer retention. </p><p>If you don’t capture your users’ attention early and solve their problems, they’ll drift away. 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You need to know how potential customers will react to a product or if there’s market demand—all before you even start designing. </p><p>But without a crystal ball, it can be hard to keep sight of shifting customer and stakeholder needs—while creating a market-viable product that helps users accomplish their tasks and goals. </p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/product-experimentation"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:65.21739130434783%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1b4xwSWxf2tGbG66GPN0YK%2Fd26a06219dc5af6b909a070c0f7abb8e%2FProduct_experimentation.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1b4xwSWxf2tGbG66GPN0YK%2Fd26a06219dc5af6b909a070c0f7abb8e%2FProduct_experimentation.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1b4xwSWxf2tGbG66GPN0YK%2Fd26a06219dc5af6b909a070c0f7abb8e%2FProduct_experimentation.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1b4xwSWxf2tGbG66GPN0YK%2Fd26a06219dc5af6b909a070c0f7abb8e%2FProduct_experimentation.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1b4xwSWxf2tGbG66GPN0YK%2Fd26a06219dc5af6b909a070c0f7abb8e%2FProduct_experimentation.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1b4xwSWxf2tGbG66GPN0YK%2Fd26a06219dc5af6b909a070c0f7abb8e%2FProduct_experimentation.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1b4xwSWxf2tGbG66GPN0YK%2Fd26a06219dc5af6b909a070c0f7abb8e%2FProduct_experimentation.png&w=946&q=75"/></noscript></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><h2 class="sc-1rmt31m-1 jRRRkd">Product experimentation: what is it and why does it matter?</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>In the world of product—the world of continuous discovery, learning, and feedback—there is no ‘end’. </p><p>Product managers, designers, researchers, and engineers are constantly making development decisions, each of them ultimately coming down to one question: will this change have the intended effect? </p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/product-managers"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1W9oH8SxivgvwvOBklVBw%2F5490e43bd80d841f69ab96b4eee061cb%2FBest-Practices-Placeholder1.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1W9oH8SxivgvwvOBklVBw%2F5490e43bd80d841f69ab96b4eee061cb%2FBest-Practices-Placeholder1.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1W9oH8SxivgvwvOBklVBw%2F5490e43bd80d841f69ab96b4eee061cb%2FBest-Practices-Placeholder1.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1W9oH8SxivgvwvOBklVBw%2F5490e43bd80d841f69ab96b4eee061cb%2FBest-Practices-Placeholder1.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1W9oH8SxivgvwvOBklVBw%2F5490e43bd80d841f69ab96b4eee061cb%2FBest-Practices-Placeholder1.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1W9oH8SxivgvwvOBklVBw%2F5490e43bd80d841f69ab96b4eee061cb%2FBest-Practices-Placeholder1.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1W9oH8SxivgvwvOBklVBw%2F5490e43bd80d841f69ab96b4eee061cb%2FBest-Practices-Placeholder1.jpg&w=946&q=75"/></noscript></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><h2 class="sc-1rmt31m-1 jRRRkd">What makes a great product manager: a guide for top-performing teams</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>A product manager (PM) advocates for users, effortlessly collaborates across teams, and puts out metaphorical fires—all before lunch. </p><p>Overseeing a product development cycle is no easy feat. But with the right combination of skills, a good product manager juggles their responsibilities with ease and ensures their product’s success. </p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/product-marketing"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.66666666666666%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5pHJQBstpBI87S0cy6TjWi%2F6b6d231d285eec046f3d656a8d6b99d7%2Fproduct-marketing-homepage-hero-visual.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5pHJQBstpBI87S0cy6TjWi%2F6b6d231d285eec046f3d656a8d6b99d7%2Fproduct-marketing-homepage-hero-visual.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5pHJQBstpBI87S0cy6TjWi%2F6b6d231d285eec046f3d656a8d6b99d7%2Fproduct-marketing-homepage-hero-visual.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5pHJQBstpBI87S0cy6TjWi%2F6b6d231d285eec046f3d656a8d6b99d7%2Fproduct-marketing-homepage-hero-visual.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5pHJQBstpBI87S0cy6TjWi%2F6b6d231d285eec046f3d656a8d6b99d7%2Fproduct-marketing-homepage-hero-visual.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5pHJQBstpBI87S0cy6TjWi%2F6b6d231d285eec046f3d656a8d6b99d7%2Fproduct-marketing-homepage-hero-visual.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5pHJQBstpBI87S0cy6TjWi%2F6b6d231d285eec046f3d656a8d6b99d7%2Fproduct-marketing-homepage-hero-visual.png&w=946&q=75"/></noscript></span></div></div><div class="sc-1rmt31m-0 fKvvQv"><h2 class="sc-1rmt31m-1 jRRRkd">Product marketing: what it is and why it matters</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Product marketing propels your product to market—and ensures it has a long, successful run once there.</p><p>But it’s complicated. Product marketing requires a deep understanding of your customers, a strong grasp of the competitive landscape, and a mastery of strategic storytelling.</p><p> </p></div></div></div></a><a class="sc-1rmt31m-2 XQDFt" layout="splitLayout" href="https://www.hotjar.com/product-planning"><div class="sc-1rmt31m-3 kPnXsq"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.68147490004442%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" 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guide for product managers</h2><div class="sc-167aua0-6 sc-1rmt31m-4 ielDY gEeIIO"><div class="sc-bppd0a-0 iVDwa"><p>Excellent products don’t appear out of thin air. </p><p>Even the simplest, most intuitive products were meticulously planned by a product manager and product team who developed an intimate understanding of their customers and the market. </p></div></div></div></a><div class="sc-1gqa40i-0 dusHxG sc-1oqe8ji-3 eSAzLy"><button>Load more guides</button></div></div></main><footer class="sc-110qyy0-0 iLbMmI"><div class="sc-341qbk-0 sc-1l1rr80-0 iEiGUx kfiUvs dark-mode"><div class="sc-341qbk-0 sc-1l1rr80-1 iEiGUx ktDrYh"><div class="sc-1l1rr80-4 jtUgWQ"><h2 class="sc-167aua0-1 sc-1l1rr80-2 cltmLY fXIBze">Looking for more wisdom?</h2><div class="sc-1l1rr80-3 STEoT"><div class="sc-bppd0a-0 iVDwa"><p>Sign up for Hotjar content straight to your inbox.</p></div></div><form name="footer-email-subscription" novalidate="" class="sc-1l1rr80-12 enWaaL"><div class="sc-1l1rr80-15 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gJgqjM"><div class="sc-110qyy0-12 kTYxrK"><img src="/images/hotjar-logo-small.svg" alt=""/></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Products</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/tour">Tour the product</a></li><li><a class="" href="https://www.hotjar.com/product/heatmaps">Heatmaps</a></li><li><a class="" href="https://www.hotjar.com/product/recordings">Recordings</a></li><li><a class="" href="https://www.hotjar.com/product/feedback">Feedback Button</a></li><li><a class="" href="https://www.hotjar.com/product/surveys">Surveys</a></li><li><a class="" href="https://www.hotjar.com/product/engage">User interviews</a></li></ul><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/integrations">Integrations</a></li><li><a class="" href="https://help.hotjar.com/hc/en-us/articles/12945616576919-What-Is-the-Hotjar-API-" target="_self">Hotjar API</a></li><li><a class="" 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