New Ways to Get Even More Out of Your LinkedIn Ads

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article-meta__hairline"> <div class="article-meta__byline-container"> <div class="author-profile__author-container">  <div class="author-profile__author-text-container"> <a href="https://www.linkedin.com/in/nicholas-hassebrock-35801371" target="_blank" class="t-14 t-bold"><span class="screen-reader">Authored by</span>Nicholas Hassebrock</a> <p class="t-14">Product Marketing Manager @ LinkedIn | MBA, MA</p> <p class="t-14 t-black--light" data-published-date="2024-9-17"> September 17, 2024 </p> </div> </div>  </div> <div class="social-share"> <ul class="social-share__list share-list" title="Share via" data-share-list> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_linkedin_share" data-share-type="linkedin" aria-label="Share on LinkedIn, New window will open"> <li-icon class="share-item__icon" type="linkedin-icon"></li-icon> </a> </li> <li class="share-list__item share-item"> <a 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data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQEAj7XW9epgdA/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1726583897002?e=2147483647&v=beta&t=o7sX3t2yKs9JVBJpPELUzshBn5t5xK0WHeQf-29rfDs" alt="Two people laughing and smiling while looking at a laptop.">  </figure> </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <p>Marketing continues to evolve, becoming more specialized, streamlined and integrated. LinkedIn’s advertising platform is at the forefront of this evolution, offering tools and features that help your brand thrive in a competitive environment. Our latest product updates for LinkedIn Ads open up a wealth of new capabilities and efficiencies for marketers, enabling you to maximize your resources and achieve stellar results.</p><p>Here’s a quick rundown of what you need to know about Newsletters for Thought Leader Ads, Monthly Invoicing Experience and Qualified Leads.</p><h2>Newsletters for Thought Leader Ads</h2><p><strong>What it is</strong>: Brands can now sponsor member-authored newsletters through Thought Leader Ads, enabling them to promote rich, long-form content directly to their target audiences. This feature is designed for businesses looking to establish credibility by associating with both external thought leaders and their own employees who publish newsletters. By sponsoring newsletters, companies can amplify high-quality, in-depth content from industry experts or their internal leaders.<br> </p><p><strong>Why it’s helpful</strong>: Ideal for marketers looking to establish thought leadership and differentiate their brands, this feature helps expand the reach of long-form content while also growing the thought leader’s subscriber base.<br> </p><p><strong>Key benefits:</strong></p><ul><li><strong>Build credibility: </strong>Share authentic, native content to foster trust in your brand.</li><li><strong>Expand reach:</strong> Promote newsletters to targeted audiences and gain subscribers.</li><li><strong>Position as an authority: </strong>Showcase expertise on relevant industry topics, driving engagement and follower growth.</li></ul><h2>Monthly Invoicing Experience</h2><p><strong>What it is</strong>: An enhanced self-serve invoicing system that simplifies how businesses manage their LinkedIn advertising payments. Customers can apply for monthly invoicing once, and then link all relevant ad accounts to that payment method. In addition, users can directly edit invoice settings such as PO numbers or recipients, all without needing to file support tickets, streamlining the billing process from start to finish.<br> </p><p><strong>Why it’s helpful</strong>: This is a must-have for billing and Business Manager admins, helping them reduce manual tasks, and giving them control over invoicing to save time. <br> </p><p><strong>Key benefits</strong>:</p><ul><li><strong>Simplified billing: </strong>Apply once for invoicing and easily add accounts.</li><li><strong>Hassle-free editing:</strong> Make changes to invoice details or recipients directly in the product.</li><li><strong>Centralized control: </strong>View, sort and download invoices in a single location, making reporting easier.</li></ul><h2>Qualified Leads</h2><p><strong>What it is:</strong> This new feature allows advertisers to optimize lead generation campaigns for qualified leads by integrating their CRM's definition of a "qualified lead" through CAPI. Advertisers can now target leads who meet their specific criteria pulled directly from their CRM data. This level of optimization helps companies better align their marketing and sales efforts by focusing on high-quality leads most likely to convert. <em>(This product is currently in Beta testing, and will be available to all clients soon.) </em><br> </p><p><strong>Why it’s helpful</strong>: Perfect for marketers struggling with low-quality leads, this feature enhances campaign targeting, ensuring sales and marketing teams are aligned, driving better ROI.<br> </p><p><strong>Key benefits:</strong></p><p><strong>Higher-quality leads: </strong>Optimize campaigns to reach those who are most likely to convert.</p><p><strong>Boost conversion rates: </strong>Prioritize bottom-of-funnel outcomes and improve sales-marketing alignment.</p><p><strong>Improve ROI: </strong>Focus on members who meet your qualified lead criteria, driving better campaign efficiency.</p><p>Stay ahead in the ever-evolving marketing landscape with these innovative LinkedIn Ads features, designed to enhance your campaigns and drive meaningful results.</p><p><em>Ready to take advantage of all LinkedIn has to offer? <a rel="" href="https://www.linkedin.com/campaignmanager?trk=lms-blog-liproduct&src=bl-po" target="_blank">Log into Campaign Manager</a> and find your audience.</em><br> </p> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <a class="standalone-image-component__link" href="https://www.linkedin.com/campaignmanager?trk=lms-blog-banner-reach&src=bl-po" target="_blank"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQEQlyzoNo-Pvw/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1659563527112?e=2147483647&v=beta&t=tMBIRPWuf6O8F9UO0QJEg21-BftuCTGQNeMjSNt_JDg" alt="Reach professional audiences on LinkedIn - Create ad">  </figure> </a> </div> </div> <div id class="component component-banner" data-component-type="banner"> <div class="banner banner--v3 banner--full-width banner--light-background banner--center banner-height-desktop--default banner-height-tablet--default banner-height-mobile--default" data-banner> <div class="banner__image-container banner__image-container--background-amber-30" aria-hidden="true"> <img class="banner__image image-pin--middle-center">  </div> <div class="banner__headline-container"> <div class="banner__position"> <p class="banner__headline t-32"> Get the latest on B2B marketing right in your inbox </p>  <p class="banner__subheadline t-18"> </p>  <div class="banner__button-container">  <a class="banner__button button__mainButton button__primary" href="https://forms.feedblitz.com/ea4?src=topnavbutton" target="_self"> Subscribe </a> </div> </div> </div> </div> </div> <div id class="component component-postList" data-component-type="postList"> <section id="postList0FocusPoint" class="component__content-container list-layout" data-post-list> <section class="simple-topic-list"> <p class="t-14 t-bold">Topics: <a class="simple-topic-list__topic" href="https://www.linkedin.com/business/marketing/blog/linkedin-ads"> LinkedIn Ads </a> </p> </section> <hr class="artdeco-divider"> <section class="list-layout__headline-container"> <p class="list-layout__headline t-32 t-sans">Related articles</p>  </section> <ul class="list-layout__posts"> <li class="post-list__item list-post"> <div class="list-post__content-container">  <div class="list-post__content-container__title"> <a class="list-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/linkedin-ads/how-nextiva-grew-revenue-using-video-thought-leadership-on-linkedin"> How Nextiva Grew Revenue Using Video Thought Leadership on Lin... </a> </div> <div class="list-post__content-container__byline"> <p class="list-post__content-container__author t-14 t-bold t-black"> Scott Munekawa </p> <p class="list-post__content-container__date t-14 t-black--light"> Nov 20, 2024 </p> </div> </div> <div class="list-post__image-container"> <figure class="post__image-figure"> <img class="post__image" alt="Learn how the use of LinkedIn Thought Leader ads enabled Nextiva to grow their audience with a higher level of engagement and affinity toward the brand, earn trust, engage quali..." data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQHWUb4JFpGerQ/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1731122955925?e=2147483647&v=beta&t=bQD_gftAiVagQes2Ow_p-FhdXuXfJVfXJYAK3fsjQ-4" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/8pouyb1ly746xtru0x7p2axm0" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 480px"> </figure> </div> </li> <li class="post-list__item list-post"> <div class="list-post__content-container"> <p class="list-post__content-container__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/business/marketing/blog/research-and-insights"> Research and insights </a> </p> <div class="list-post__content-container__title"> <a class="list-post__link t-20 t-black" href="https://www.linkedin.com/business/marketing/blog/marketing-collective/become-an-expert-in-linkedin-advertising-with-these-tips"> Become an Expert in LinkedIn Advertising with These 6.5 Creati... </a> </div> <div class="list-post__content-container__byline"> <p class="list-post__content-container__author t-14 t-bold t-black"> Wensy A. </p> <p class="list-post__content-container__date t-14 t-black--light"> Nov 18, 2024 </p> </div> </div> <div class="list-post__image-container"> <figure class="post__image-figure"> <img class="post__image" alt="The path from boring to brilliant is clear in B2B advertising is clear. 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role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full 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