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How EU greenwashing laws will affect the financial services sector - Sustainable Views
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data-o-ads-name="tablet-top" aria-hidden="true"></div><div class="o-ads--transition o-ads-mobile" data-o-ads-name="mobile-top" aria-hidden="true"></div><section class="sc-dNckAz cEcnDM"><section class="sc-SSKRe blfTTk"><section><header data-trackable-section="article-header" class="sc-beeQDc hmuqKy"><div><div class="sc-cKXybt bJLIrh"><div data-testid="topper-categories" class="sc-fatcLD kVYKNN"><a href="/category/eu/" data-trackable="topper-tag-link">EU</a><a href="/category/opinion/" data-trackable="topper-tag-link">Opinion</a></div><div class="sc-lgjHQU lkDYmL">November 6, 2024</div></div><h1>How EU greenwashing laws will affect the financial services sector</h1><div class="sc-iNIeMn eydEvF"><span>By <a href="/authors/marcus-navin-jones/" rel="author">Marcus Navin-Jones</a> and <a href="/authors/emily-mcgovern/" rel="author">Emily McGovern</a></span></div></div><figure><img src="https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd2iztrg3kgqpue.cloudfront.net%2Fproduction%2F8e22add0-55b2-47fe-9792-cb87d7f690ed.jpg?source=specialist-content-fe&gravity=faces" alt="The EU’s ECGT and green claims directives are set to form a regulatory system banning certain types of green and social washing © Artjazz/Dreamstime" decoding="async" loading="lazy" class="sc-cgjDci lgdOym"/><figcaption>The EU’s ECGT and green claims directives are set to form a regulatory system banning certain types of green and social washing © Artjazz/Dreamstime</figcaption></figure></header><div class="sc-epRvzc eOFORk"><a target="_blank" href="https://facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.sustainableviews.com%2Fhow-eu-greenwashing-laws-will-affect-the-financial-services-sector-86fa5beb%2F" title="How EU greenwashing laws will affect the financial services sector" class="sc-btwKTd cOlCA-D"></a><a target="_blank" href="https://twitter.com/intent/tweet/?url=https%3A%2F%2Fwww.sustainableviews.com%2Fhow-eu-greenwashing-laws-will-affect-the-financial-services-sector-86fa5beb%2F" title="How EU greenwashing laws will affect the financial services sector" class="sc-btwKTd kOfSGM"></a><a target="_blank" href="https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.sustainableviews.com%2Fhow-eu-greenwashing-laws-will-affect-the-financial-services-sector-86fa5beb%2F" title="How EU greenwashing laws will affect the financial services sector" class="sc-btwKTd dPEgLF"></a><a target="_self" href="mailto:?subject=How EU greenwashing laws will affect the financial services sector&body=https%3A%2F%2Fwww.sustainableviews.com%2Fhow-eu-greenwashing-laws-will-affect-the-financial-services-sector-86fa5beb%2F" title="How EU greenwashing laws will affect the financial services sector" class="sc-btwKTd hkONiI"></a></div><section data-trackable-section="body" class="sc-gFnajm joNZHb"><p><em>Marcus Navin-Jones is a senior counsel in Crowell & Moring’s environment, energy and natural resources group, and Emily McGovern is an associate in the law firm’s corporate practice</em></p><h2>Consumer and green claims legislation will have global impacts</h2><div class="info-box with-title"><div class="info-box-title"><h3>At a glance</h3></div><div class="info-box-body"><ul><li><p>In March, the EU Directive on Empowering Consumers for the Green Transition entered into force. In the coming months, the EU Directive on Green Claims is expected to be finalised and adopted</p></li><li><p>The directives will require certain financial institutions and companies to ensure relevant claims, statements they make and impressions they give are verifiable and verified in accordance with EU law</p></li><li><p>Individuals are increasingly likely to bring successful greenwashing claims against companies and financial institutions</p></li></ul></div></div><p>The EU is adopting laws on greenwashing that will impact financial services globally. The sector — particularly banks, insurers, reinsurers, underwriters and others — in the UK, US and elsewhere should take note.</p><p>While global political leaders and policymakers are seemingly divided on how to address the existential threat posed by climate change, biodiversity loss and pollution, there is one area where most are agreed. That relates to so-called “green” or “social” washing. More specifically, the need to stop companies, organisations and even countries from making untrue or inaccurate statements, or simply giving people the wrong impression on “environmental” or “social” issues. </p><p>Many people agree climate-washing needs to end, but what can be less clear are the specific policies that governments and international bodies should pursue vis-à-vis climate change. </p><h2>EU law</h2><p>Leading in the drive to address green and social washing legally is the EU. </p><p>In March, the EU Directive on Empowering Consumers for the Green Transition entered into force. In the coming months, the EU Directive on Green Claims is expected to be finalised and adopted. These legal instruments will complement the substantial body of EU law already in place that is designed to stop misleading and false statements, particularly in business-to-consumer dealings, and EU law is often layered on top of national laws addressing similar or related issues. </p><p>The ECGT directive and the draft green claims directive are important for a number of reasons: </p><ol><li><p>They will form a regulatory system banning certain types of green and social washing. </p></li><li><p>They will require certain financial institutions and companies to ensure that relevant claims, statements and impressions they make or give are verifiable and verified in accordance with EU law.</p></li><li><p>Perhaps most significantly, they are likely to change the legal onus and burden of proof. Where a person brings a claim before the courts alleging a claim, statement or image is false, misleading or non-compliant with EU law, it is likely to be primarily for the financial institution or company to prove the claim they are making is valid — not for the person bringing the claim to prove it is invalid. This, in essence, increases the likelihood of individuals bringing successful greenwashing claims against companies and financial institutions.</p></li></ol><h2>Legal impact on the financial services sector </h2><p>At first glance, the new EU laws on greenwashing may seem to be of more limited relevance to the financial services sector than others. </p><p>The draft green claims directive looks likely to include a carve-out for sustainability information concerning representations required under relevant law vis-à-vis the financial services sector. It also looks likely to apply primarily in relation to business-to-consumer dealings.</p><p>However, there are a number of points to bear in mind. First, when transposing the draft green claims directive, EU member states may extend the scope. Second, the ECGT directive would generally apply to relevant financial service products. </p><p>Third, there is a complex web of EU law regulating financial services and products vis-à-vis green and social claims. In many cases, these instruments require communications to be “fair, clear and not misleading”. </p><p>When interpreting these types of legal requirements, enforcement authorities and the courts are likely to have regard to the guidance and case law relating to the ECGT directive and the draft green claims directive. </p><p>Both directives may essentially apply indirectly, and by analogy to those financial products, services and organisations that are not specifically intended to be in scope. </p><h2>Increased litigation and enforcement risk</h2><p>According to a number of reports, greenwashing litigation already accounts for a significant portion of the overall volume of environmental and climate change litigation worldwide, and litigants bringing greenwashing cases have a statistically higher chance of winning than in other areas of environmental law. </p><p>The EU laws on greenwashing are likely to continue and amplify these existing trends, but they also likely to lead to increased risk in other areas. </p><p>In the EU, with the establishment of “collective redress” schemes, there may be a further increased risk vis-à-vis litigation. If and when cases are brought in the bloc regarding green and social washing, this may lead to copycat cases in other jurisdictions.</p><p>Information disclosed under EU legal regimes and legal proceedings may be used in court cases brought outside the EU, making it easier to win cases in non-EU jurisdictions. </p><p>Financial institutions and companies should take action now to limit and mitigate litigation and enforcement risk. They should ensure blacklisted greenwashing claims and imagery are identified and removed, and put in place policies and procedures to ensure green and social washing risk is adequately dealt with. </p></section></section><aside data-trackable-section="read-next"><h2 class="sc-eONNys gEWWRd">Read Next:</h2><aside class="sc-djTQaJ bVvmIV"><a href="https://www.sustainableviews.com/vietnamese-coal-plant-cancellation-puts-spotlight-on-jetp-deals-d1cd7f20/" data-trackable="article-card-image-link" class="sc-pKqro cVLQfw"><img src="https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd2iztrg3kgqpue.cloudfront.net%2Fproduction%2Fa3d0bbea-371a-42ff-b6a3-6045661ae7e3.jpg?source=specialist-content-fe&gravity=faces" alt="" decoding="async" loading="lazy" class="sc-cgjDci lgdOym"/></a><div class="sc-gvPdwL eXGISo"><div class="sc-cKXybt bJLIrh"><div data-testid="topper-categories" class="sc-fatcLD kVYKNN"><a href="/category/climate-and-nature-finance/" 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