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IT PR Agency - PR Information Technology Industry | PRLab

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target="_self" >Munich</a><div id="text_block-2044-23" class="ct-text-block" >We provide custom PR services in Munich</div></div><div id="div_block-2045-23" class="ct-div-block menu-link-2" ><a id="link_text-2046-23" class="ct-link-text link-menu" href="https://prlab.co/locations/austin/" target="_self" >Austin</a><div id="text_block-2047-23" class="ct-text-block" >We provide custom PR services in Austin</div></div><div id="div_block-2407-23" class="ct-div-block menu-link-2" ><a id="link_text-2408-23" class="ct-link-text link-menu" href="https://prlab.co/locations/madrid/" target="_self" >Madrid</a><div id="text_block-2409-23" class="ct-text-block" >We provide custom PR services in Madrid</div></div></div></div><div id="div_block-2183-23" class="ct-div-block oxel_megamenu__wrapper--hidden oxel_megamenu__wrapper" megamenu-link-id="4"><div id="div_block-2184-23" class="ct-div-block" ><div id="div_block-2197-23" class="ct-div-block menu-link-2" ><a id="link_text-2198-23" 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class="ct-text-block" >We provide custom PR services in USA</div></div></div></div><div id="div_block-2060-23" class="ct-div-block oxel_megamenu__wrapper oxel_megamenu__wrapper--hidden" megamenu-link-id="5"><div id="div_block-2061-23" class="ct-div-block" ><div id="div_block-2062-23" class="ct-div-block menu-link-2" ><a id="link_text-2063-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/clients/" target="_self" >Our Clients</a><div id="text_block-2064-23" class="ct-text-block" >We work with different clients across multiple industries</div></div><div id="div_block-2065-23" class="ct-div-block menu-link-2" ><a id="link_text-2066-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/#philosophy-prlab" target="_self" >Our Philosophy</a><div id="text_block-2067-23" class="ct-text-block" >We like to do things differently at PRlab</div></div><div id="div_block-2068-23" class="ct-div-block menu-link-2" ><a id="link_text-2069-23" class="ct-link-text link-menu" href="https://prlab.co/blog/" target="_self" >PR Blog</a><div id="text_block-2070-23" class="ct-text-block" >Our blog shares knowledge across the marketing spectrum</div></div><div id="div_block-2071-23" class="ct-div-block menu-link-2" ><a id="link_text-2072-23" class="ct-link-text link-menu" href="https://prlab.co/resources/case-studies/" target="_self" >Case Studies</a><div id="text_block-2073-23" class="ct-text-block" >See how we develop custom PR strategies</div></div><div id="div_block-2077-23" class="ct-div-block menu-link-2" ><a id="link_text-2078-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/the-pr-paradox-by-matias-rodsevich/" >The PR Paradox</a><div id="text_block-2079-23" class="ct-text-block" >"The PR Paradox" looks in depth at PR today</div></div><div id="div_block-2176-23" class="ct-div-block menu-link-2" ><a id="link_text-2177-23" class="ct-link-text link-menu" href="https://prlab.co/resources/" >PR Resources</a><div id="text_block-2178-23" class="ct-text-block" >Become a master of public relations.</div></div></div></div></div><div id='inner_content-19-225' class='ct-inner-content'><section id="section-3670-4943" class=" ct-section" ><div class="ct-section-inner-wrap"><h1 id="headline-3671-4943" class="ct-headline title-1-new">IT <span id="span-3672-4943" class="ct-span" >PR Agency</span><br></h1><div id="text_block-3673-4943" class="ct-text-block text-new" >We operate internationally as an IT PR agency, providing specialized global PR services for tech startups, scaleups and corporates. The IT sector presents unique challenges and opportunities. We are an innovative, forward-thinking PR agency that can help you achieve top-tier press coverage and your wider business goals.<br></div><div id="div_block-3674-4943" class="ct-div-block" ><a id="link_text-3675-4943" class="ct-link-text button-new" href="https://prlab.co/contact/" >Contact us</a><a id="link-3676-4943" class="ct-link button-new-white" href="https://prlab.co/resources/case-studies/" ><div id="text_block-3677-4943" class="ct-text-block" >Case Studies<br></div><img id="image-3678-4943" alt="Arrow" src="https://prlab.co/wp-content/uploads/2022/09/up-right-arrow.png" class="ct-image"/></a></div></div></section><section id="section-3680-4943" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3681-4943" class="ct-headline title-2-new">We consistently get our <span id="span-3682-4943" class="ct-span" >IT</span> clients top tier global media coverage</h2></div></section><div id="div_block-3684-4943" class="ct-div-block slider" ><div id="div_block-3685-4943" class="ct-div-block track effect" ></div></div><section id="section-3687-4943" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3688-4943" class="ct-headline title-2-new">No fluff. <span id="span-3689-4943" class="ct-span" >We get results</span>. And we can prove it.<br></h2><div id="text_block-3690-4943" class="ct-text-block text-new" >In a competitive IT market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.<br></div><div id="div_block-3691-4943" class="ct-div-block" ><div id="div_block-3692-4943" class="ct-div-block" ><h3 id="headline-3693-4943" class="ct-headline title-block-new">Boost your IT brand awareness</h3><div id="text_block-3694-4943" class="ct-text-block text-block-new" >We can create instantly shareable content that drives curiosity among audiences, helping to create a buzz, attract attention and drive brand awareness. When it comes to building awareness of your brand, a long-term strategy is needed.</div></div><div id="div_block-3695-4943" class="ct-div-block" ><div id="div_block-3696-4943" class="ct-div-block" ><img id="image-3697-4943" alt="People discussing how to "Boost your manufacturing brand awareness"" src="https://prlab.co/wp-content/uploads/2024/01/Internal-communications.jpg" class="ct-image"/></div></div></div><div id="div_block-3698-4943" class="ct-div-block" ><div id="div_block-3699-4943" class="ct-div-block" ><div id="div_block-3700-4943" class="ct-div-block" ><img id="image-3701-4943" alt="People planifying "Manufacturing thought leadership & trust building"" src="https://prlab.co/wp-content/uploads/2024/01/Media-management.jpg" class="ct-image"/></div></div><div id="div_block-3702-4943" class="ct-div-block" ><h3 id="headline-3703-4943" class="ct-headline title-block-new">IT thought leadership &amp; trust building</h3><div id="text_block-3704-4943" class="ct-text-block text-block-new" > In today’s age, you need to strategically engage with audiences and the media to build your reputation and kickstart business growth. True thought leadership is about the conversations you drive and the uniqueness of your input to the industry.</div></div></div></div></section><section id="section-3706-4943" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3707-4943" class="ct-headline title-2-new">Why trust us as your IT PR agency</h2><div id="text_block-3708-4943" class="ct-text-block text-new" >We are a IT PR firm specialized in startups, scaleups and corporations on a mission to revamp a broken industry<br></div><div id="_tabs-3709-4943" class="oxy-tabs-wrapper oxy-tabs" data-oxy-tabs-active-tab-class='tabs-7144-tab-active' data-oxy-tabs-contents-wrapper='_tabs_contents-3720-4943' ><div id="_tab-3710-4943" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-3711-4943" class="ct-text-block" >Brand awareness</div></div><div id="_tab-3712-4943" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-3713-4943" class="ct-text-block" >Value creation<br></div></div><div id="_tab-3714-4943" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-3715-4943" class="ct-text-block" >Marketing spectrum<br></div></div><div id="_tab-3716-4943" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-3717-4943" class="ct-text-block" >Differentiation<br></div></div><div id="_tab-3718-4943" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-3719-4943" class="ct-text-block" >Agile approach<br></div></div></div><div id="_tabs_contents-3720-4943" class="oxy-tabs-contents-wrapper oxy-tabs-contents" ><div id="_tab_content-3721-4943" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3722-4943" class="ct-div-block" ><div id="div_block-3723-4943" class="ct-div-block" ><h3 id="headline-3724-4943" class="ct-headline title-block-new">Raising your brand’s awareness</h3><div id="text_block-3725-4943" class="ct-text-block text-block-new" >At PRLab, we use various tools, techniques, and strategies to help you establish a powerful brand image and gain the brand recognition you need. This, in turn leads to more exposure in your market, to the industry as a whole, and your customers. Trust us to raise your profile in the information technology sphere.<br></div></div><div id="div_block-3726-4943" class="ct-div-block" ><img id="image-3727-4943" alt="" src="https://prlab.co/wp-content/uploads/2024/01/Wellbeing.jpg" class="ct-image"/></div></div></div><div id="_tab_content-3728-4943" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3729-4943" class="ct-div-block" ><div id="div_block-3730-4943" class="ct-div-block" ><h3 id="headline-3731-4943" class="ct-headline title-block-new">Value creation<br></h3><div id="text_block-3732-4943" class="ct-text-block text-block-new" >PR is about communication, building trust, and establishing a strong brand image. PRLab is proud to have worked with some of the most successful startups and scaleups industry-wide. Working with our IT PR agency ensures that whatever your goal, we can help you achieve it using our industry knowledge paired with our expert strategies.<br></div></div><div id="div_block-3733-4943" class="ct-div-block" ><img id="image-3734-4943" alt="" src="https://prlab.co/wp-content/uploads/2024/01/We-focus-on-outcomes.jpg" class="ct-image"/></div></div></div><div id="_tab_content-3735-4943" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3736-4943" class="ct-div-block" ><div id="div_block-3737-4943" class="ct-div-block" ><h3 id="headline-3738-4943" class="ct-headline title-block-new">Full marketing spectrum<br></h3><div id="text_block-3739-4943" class="ct-text-block text-block-new" >We believe that PR sits at the top of the marketing funnel. Our integrated services cover the whole marketing spectrum. Building long lasting relationships with your target audience is one of the most important goals. Our public relations go beyond that of an ordinary agency.<br></div></div><div id="div_block-3740-4943" class="ct-div-block" ><img id="image-3741-4943" alt="" src="https://prlab.co/wp-content/uploads/2024/01/image-Brand-identity.jpg" class="ct-image"/></div></div></div><div id="_tab_content-3742-4943" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3743-4943" class="ct-div-block" ><div id="div_block-3744-4943" class="ct-div-block" ><h3 id="headline-3745-4943" class="ct-headline title-block-new">Differentiation<br></h3><div id="text_block-3746-4943" class="ct-text-block text-block-new" >We help differentiate you. At PRLab, we strive to differentiate you from the crowd so you can cut through the noise. With our authentic PR approach, we can help you stay ahead of your competitors and thrive in the fast-paced world of IT technologies.<br></div></div><div id="div_block-3747-4943" class="ct-div-block" ><img id="image-3748-4943" alt="" src="https://prlab.co/wp-content/uploads/2024/01/Communicate-with-the-media.jpg" class="ct-image"/></div></div></div><div id="_tab_content-3749-4943" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3750-4943" class="ct-div-block" ><div id="div_block-3751-4943" class="ct-div-block" ><h3 id="headline-3752-4943" class="ct-headline title-block-new">Agile approach<br></h3><div id="text_block-3753-4943" class="ct-text-block text-block-new" >We continuously adjust our approach based on the latest industry trends and best practices to ensure that all our client's strategies remain effective. We use data analytics to measure the success of our tactics. This way, we can immediately see what works, what does not, and what may need tweaking.<br></div></div><div id="div_block-3754-4943" class="ct-div-block" ><img id="image-3755-4943" alt="" src="https://prlab.co/wp-content/uploads/2024/01/team.jpg" class="ct-image"/></div></div></div></div></div></section><section id="section-3758-4943" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3759-4943" class="ct-headline title-2-new">How do our IT PR services work?</h2><div id="text_block-3760-4943" class="ct-text-block text-new" >PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that will ensure we get you the results you want.<br></div><div id="div_block-3761-4943" class="ct-div-block" ><div id="_tabs_contents-3762-4943" class="oxy-tabs-contents-wrapper oxy-tabs-contents" ><div id="_tab_content-3763-4943" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3764-4943" class="ct-div-block" ><img id="image-3765-4943" alt="Image for the step "measurable objectives"" src="https://prlab.co/wp-content/uploads/2024/01/Internal-communications-audit.jpg" class="ct-image"/></div><h3 id="headline-3766-4943" class="ct-headline title-block-new">High-quality content</h3><div id="text_block-3767-4943" class="ct-text-block text-block-new" >With our ability to take complex stories and create meaningful content, we differentiate ourselves from other PR agencies. We employ compelling brand storytelling methods to help deliver your brand message. This is critical in getting your story noticed by journalists constantly looking for the next significant news item to cover. PR is about building relationships with journalists and the press and managing media content. We’ve worked with many companies, managing their media relations and producing high-quality content to match their brand.<br></div></div><div id="_tab_content-3768-4943" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3769-4943" class="ct-div-block" ><img id="image-3770-4943" alt="Image for the step "building trust"" src="https://prlab.co/wp-content/uploads/2023/09/the-best-internal-communication-examples-in-2024.jpg" class="ct-image"/></div><h3 id="headline-3771-4943" class="ct-headline title-block-new">Added value</h3><div id="text_block-3772-4943" class="ct-text-block text-block-new" >Our PR strategies are developed precisely to ensure your PR initiatives are met with great success. This way, we take great care in developing value-adding strategies, which result in you being recognized as a worthy industry asset. In our planning, we consider challenges and turn it into an opportunity for business growth whilst creating lucrative media coverage. Well-crafted PR campaigns are key to IT and the uptake of products or services. <br></div></div><div id="_tab_content-3773-4943" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3774-4943" class="ct-div-block" ><img id="image-3775-4943" alt="Image for the step "thought leadership"" src="https://prlab.co/wp-content/uploads/2021/02/thought-leadership-and-technology.jpg" class="ct-image"/></div><h3 id="headline-3776-4943" class="ct-headline title-block-new">Thought leadership<br></h3><div id="text_block-3777-4943" class="ct-text-block text-block-new" >It's all about generating a conversation around your brand or business, and grabbing the audience's attention in a two-way communication channel. One example is to use thought leadership as part of your PR initiatives since this way, you share your industry knowledge and allow others to contribute to the discussion. The value comes from sharing industry-pioneering thoughts. At PRLab, we help you develop organic and effective ways to do this that match your content strategies and your brand’s overall goals and audience.<br></div></div><div id="_tab_content-3778-4943" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3779-4943" class="ct-div-block" ><img id="image-3780-4943" alt="Image for the step "understanding the market"" src="https://prlab.co/wp-content/uploads/2024/01/Value-creation.jpg" class="ct-image"/></div><h3 id="headline-3781-4943" class="ct-headline title-block-new">Startup specialists<br></h3><div id="text_block-3782-4943" class="ct-text-block text-block-new" >We know what works for startups and how to gain that all-important traction. We help you achieve your goals of becoming well-known in the industry and ensure that your press announcements are received by the most relevant audiences. With our PR services for tech startups, you will become known as a reputable company. We take care of your announcements and cover stories so that you can focus on building your brand in the IT market.<br></div></div><div id="_tab_content-3783-4943" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3784-4943" class="ct-div-block" ><img id="image-3785-4943" alt="Image for the step "integrated PR"" src="https://prlab.co/wp-content/uploads/2023/12/brainstorming.jpg" class="ct-image"/></div><h3 id="headline-3786-4943" class="ct-headline title-block-new">Integrated approach<br></h3><div id="text_block-3787-4943" class="ct-text-block text-block-new" >Through an integrated approach across all marketing channels, PRLab goes beyond the traditional PR model. Through various initiatives aligned with the rest of your marketing efforts, we create impact and drive results rather than just attracting traffic at the top of the funnel. Industry reports, strategic events, and thought-leading content are some of the things we do. Our goal is always to create measurable results for your brand. As an extension of your team, we collaborate closely with you to achieve this<br></div></div></div><div id="div_block-3788-4943" class="ct-div-block" ><div id="_tabs-3789-4943" class="oxy-tabs-wrapper oxy-tabs" data-oxy-tabs-active-tab-class='tabs-9037-tab-active' data-oxy-tabs-contents-wrapper='_tabs_contents-3762-4943' ><div id="_tab-3790-4943" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-3791-4943" class="ct-text-block" >High-quality content</div></div><div id="_tab-3792-4943" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-3793-4943" class="ct-text-block" >Added value</div></div><div id="_tab-3794-4943" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-3795-4943" class="ct-text-block" >Thought leadership</div></div><div id="_tab-3796-4943" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-3797-4943" class="ct-text-block" >Startup specialists</div></div><div id="_tab-3798-4943" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-3799-4943" class="ct-text-block" >Integrated approach</div></div></div><div id="div_block-3800-4943" class="ct-div-block" ><div id="div_block-3801-4943" class="ct-div-block" ><img id="image-3802-4943" alt="" src="https://prlab.co/wp-content/uploads/2022/09/logo-of-unifonic-client-of-PRLab.png" class="ct-image"/></div><div id="_rich_text-3803-4943" class="oxy-rich-text testimonials-text" ><p>Unifonic is a Saudi-based firm offering cloud-based communications solutions. Unifonic enlisted PRLab to help them get seen in top-tier outlets in the global English market.</p></div><a id="link_text-3804-4943" class="ct-link-text" href="https://prlab.co/about-us/clients/unifonic/" >Success Study</a></div></div></div></div></section><section id="section-3806-4943" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-3807-4943" class="ct-div-block" ><div id="div_block-3808-4943" class="ct-div-block" ><h2 id="headline-3809-4943" class="ct-headline title-block-new">We're experts in IT and we can prove it</h2><div id="_rich_text-3810-4943" class="oxy-rich-text testimonials-text" ><p>"At PRLab, we understand the rapidly evolving IT industry. Our focus is on crafting powerful brand narratives that effectively showcase your brand, ensuring you reaches the right audiences and gains the traction you deserve in this competitive field."</p></div></div><div id="div_block-3811-4943" class="ct-div-block" ><img id="image-3812-4943" alt="Photo of Matias Rodsevich, PR consultant specialized in IT companies" src="https://prlab.co/wp-content/uploads/2023/05/matias-rodsevich-international-pr-expert.webp" class="ct-image"/><div id="div_block-3813-4943" class="ct-div-block" ><div id="text_block-3814-4943" class="ct-text-block" >Matias Rodsevich<br></div><div id="text_block-3815-4943" class="ct-text-block" >CEO of PRLab, a pioneer in IT PR</div></div></div></div></div></section><section id="section-3817-4943" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3818-4943" class="ct-headline title-2-new">Related services</h2><div id="text_block-3819-4943" class="ct-text-block text-new" >Covering all areas of the PR journey<br></div><div id="div_block-3820-4943" class="ct-div-block" ><div id="div_block-3821-4943" class="ct-div-block" ><div id="div_block-3822-4943" class="ct-div-block" ><a id="link-3823-4943" class="ct-link" href="https://prlab.co/pr-services/digital-pr-agency/" target="_self" ><h3 id="headline-3824-4943" class="ct-headline title-3-new">Digital PR<br></h3></a><div id="text_block-3825-4943" class="ct-text-block text-div-new" >We apply core PR principles in digital environments<br></div></div></div><div id="div_block-3826-4943" class="ct-div-block" ><div id="div_block-3827-4943" class="ct-div-block" ><a id="link-3828-4943" class="ct-link" href="https://prlab.co/pr-services/internal-communications/" target="_self" ><h3 id="headline-3829-4943" class="ct-headline title-3-new">Internal comms<br></h3></a><div id="text_block-3830-4943" class="ct-text-block text-div-new" >Internal communication services for corporates<br></div></div></div><div id="div_block-3831-4943" class="ct-div-block" ><div id="div_block-3832-4943" class="ct-div-block" ><a id="link-3833-4943" class="ct-link" href="https://prlab.co/pr-services/tech-pr-agency-for-startups/" target="_self" ><h3 id="headline-3834-4943" class="ct-headline title-3-new">Tech PR services<br></h3></a><div id="text_block-3835-4943" class="ct-text-block text-div-new" >Specializing in PR for tech companies and startups<br></div></div></div><div id="div_block-3836-4943" class="ct-div-block" ><div id="div_block-3837-4943" class="ct-div-block" ><a id="link-3838-4943" class="ct-link" href="https://prlab.co/pr-services/media-training/" target="_self" ><h3 id="headline-3839-4943" class="ct-headline title-3-new">Media training<br></h3></a><div id="text_block-3840-4943" class="ct-text-block text-div-new" >We build media relationships and train your team<br></div></div></div></div></div></section><section id="section-3842-4943" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3843-4943" class="ct-headline title-2-new">Related sectors</h2><div id="text_block-3844-4943" class="ct-text-block text-new" >Covering all tech and related industries<br></div><div id="div_block-3845-4943" class="ct-div-block" ><div id="div_block-3846-4943" class="ct-div-block" ><div id="div_block-3847-4943" class="ct-div-block" ><a id="link-3848-4943" class="ct-link" href="https://prlab.co/sectors/internet-of-things-pr-agency/" target="_self" ><h3 id="headline-3849-4943" class="ct-headline title-3-new">IoT PR<br></h3></a><div id="text_block-3850-4943" class="ct-text-block text-div-new" >Trust PRLab as your IoT PR agency<br></div></div></div><div id="div_block-3851-4943" class="ct-div-block" ><div id="div_block-3852-4943" class="ct-div-block" ><a id="link-3853-4943" class="ct-link" href="https://prlab.co/sectors/pr-agency-for-ai-companies/" target="_self" ><h3 id="headline-3854-4943" class="ct-headline title-3-new">AI PR<br></h3></a><div id="text_block-3855-4943" class="ct-text-block text-div-new" >Trust PRLab as your AI PR agency<br></div></div></div><div id="div_block-3856-4943" class="ct-div-block" ><div id="div_block-3857-4943" class="ct-div-block" ><a id="link-3858-4943" class="ct-link" href="https://prlab.co/sectors/cybersecurity-pr-agency/" target="_self" ><h3 id="headline-3859-4943" class="ct-headline title-3-new">Cybersecurity PR<br></h3></a><div id="text_block-3860-4943" class="ct-text-block text-div-new" >Trust PRLab as your Cybersecurity PR agency<br></div></div></div></div></div></section><section id="section-3862-4943" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3863-4943" class="ct-headline title-2-new">Still have questions?</h2><div id="div_block-3864-4943" class="ct-div-block oxel_accordion" ><div id="code_block-3865-4943" class="ct-code-block" ><!-- --></div><button id="div_block-3866-4943" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-3867-4943" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-3868-4943" class="ct-headline title-faq">What is Information Technology PR?</h3></div><div id="fancy_icon-3869-4943" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-3869-4943"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-3870-4943" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-3871-4943" class="ct-div-block" ><div id="_rich_text-3872-4943" class="oxy-rich-text text-faq" ><p><dfn title="definition-information-technology-public-relations"> Information Technology Public Relations</dfn> is the practice of crafting and disseminating messages between an IT firm and its publics, including customers, investors, and the media. Like all PR, the goal is to create a positive image and reputation for a company and its products/services. IT PR involves keeping up with the latest trends in the industry while simultaneously structuring the company’s ideas into easy-to-read, comprehensive stories that will engage the audience and grab their attention.</p></div></div></div><button id="div_block-3873-4943" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-3874-4943" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-3875-4943" class="ct-headline title-faq">What are the challenges of IT Public Relations?</h3></div><div id="fancy_icon-3876-4943" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-3876-4943"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-3877-4943" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-3878-4943" class="ct-div-block" ><div id="_rich_text-3879-4943" class="oxy-rich-text text-faq" ><p>IT PR can involve educating audiences and communicating the solutions' value without overwhelming audiences, which is a common obstacle, as products and services can be technical and challenging to explain to the public without jargon. The IT industry is a highly competitive field, meaning companies must strive to stand out. The industry moves quickly, and the latest innovations are always just around the corner. Keeping up with the rapidly changing landscape requires a proactive approach to communications and an adept PR team. Other challenges to consider are maintaining user trust in the face of data breaches, cyber-attacks, and privacy concerns.</p></div></div></div><button id="div_block-3880-4943" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-3881-4943" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-3882-4943" class="ct-headline title-faq">So, why choose PRLab?</h3></div><div id="fancy_icon-3883-4943" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-3883-4943"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-3884-4943" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-3885-4943" class="ct-div-block" ><div id="_rich_text-3886-4943" class="oxy-rich-text text-faq" ><p>No story is the same; each firm needs its own ideas to grow. Our experience within the tech industry makes us a ‘go-to’ in IT PT because we understand the necessity of personalized services. We have a unique and diverse team with various communication backgrounds, all to meet your needs and get you ahead of the competition. We understand the industry dynamics and continue to update ourselves with the newest trends to provide you with the best possible service. We are a tech-focused PR agency that specializes in IT. We help companies grow their reputation and reach the right audiences, accelerating growth and leaving a valuable mark on the industry.</p></div></div></div><button id="div_block-3887-4943" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-3888-4943" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-3889-4943" class="ct-headline title-faq">How do we start the collaboration?</h3></div><div id="fancy_icon-3890-4943" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-3890-4943"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-3891-4943" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-3892-4943" class="ct-div-block" ><div id="_rich_text-3893-4943" class="oxy-rich-text text-faq" ><p>Well, it starts with us fully understanding your business. We want to know everything we can from your team about the company and your product. This allows us to come up with the best possible solutions. We research the industry, your competitors, what they’re doing, and where your target audience goes for news and to make purchases. Just fill out our form or request a callback, and we’ll tell you more about how we can help.</p></div></div></div><button id="div_block-3894-4943" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-3895-4943" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-3896-4943" class="ct-headline title-faq">Why do I need IT Public Relations?</h3></div><div id="fancy_icon-3897-4943" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-3897-4943"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-3898-4943" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-3899-4943" class="ct-div-block" ><div id="_rich_text-3900-4943" class="oxy-rich-text text-faq" ><p>Reputation and image count. The level of competition and solutions available in the market makes public relations a necessity, not a luxury. IT intercepts almost every facet of our everyday lives, so standing out has never been more important. PR allows IT firms to build a positive reputation as experts in their fields, innovators, and creative thought leaders. This can help them reach investment opportunities, new clients, and the brightest and most talented people to join them.</p></div></div></div><button id="div_block-3901-4943" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-3902-4943" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-3903-4943" class="ct-headline title-faq">How do I know what PR Services we need?</h3></div><div id="fancy_icon-3904-4943" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-3904-4943"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-3905-4943" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-3906-4943" class="ct-div-block" ><div id="_rich_text-3907-4943" class="oxy-rich-text text-faq" ><p>Any effective PR strategy begins with understanding your goals and your current situation. We’ll take a look at your industry and business operating environment. We’ll speak to you about your PR goals and long-term business objectives. Maybe your primary goal is to increase market share or to launch a new product on the market. Perhaps you’ve previously tried PR but did not get the results you were aiming for. We’ll give our professional input. Once we fully understand your circumstances and your business needs, we can recommend strategies for you and get to work developing them.</p></div></div></div><button id="div_block-3908-4943" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-3909-4943" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-3910-4943" class="ct-headline title-faq">Why use PRLab when I could do it in-house?</h3></div><div id="fancy_icon-3911-4943" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-3911-4943"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-3912-4943" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-3913-4943" class="ct-div-block" ><div id="_rich_text-3914-4943" class="oxy-rich-text text-faq" ><p>You may have an employee with some experience, but we have a whole agency. Our team is highly specialized and knowledgeable in all aspects. With the help of our team, we can attain your business goals. Consider us an extension of your in-house team. At PRLab, we believe in the integrated marketing approach. Our services include all aspects of Digital PR, media training, strategic branding, funding announcements, SEO, internal communications, and data analytics. We provide services and packages to suit.</p></div></div></div><button id="div_block-3915-4943" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-3916-4943" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-3917-4943" class="ct-headline title-faq">How quickly will I see results from my IT PR campaign?</h3></div><div id="fancy_icon-3918-4943" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-3918-4943"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-3919-4943" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-3920-4943" class="ct-div-block" ><div id="_rich_text-3921-4943" class="oxy-rich-text text-faq" ><p>This answer depends on a range of factors. The tactics you go for and your aims are key in the results timeline, as can the marketplace and current industry media trends. You should generally see a difference in online visibility within the first few months. Media coverage and successful press release outreach can occur very quickly with our IT PR services. Thought leadership capabilities and a strong long-term reputation can take a bit longer. When we begin the collaboration, we set personalized KPIs, which will be the roadmap to our successful strategy.</p></div></div></div></div></div></section><div id="shortcode-3299-4943" class="ct-shortcode" ><script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Service", "name": "IT PR agency", "url": "https://prlab.co/sectors/it-pr-agency/", "description": "We operate internationally as an IT PR agency, providing specialized global PR services for tech startups and corporates. The IT sector presents unique challenges and opportunities. We are an innovative, forward-thinking PR agency that can help you achieve top-tier press coverage.", "provider": { "@type": "Organization", "name": "PRLab | PR Agency - PR Firm", "url": "https://prlab.co", "description": "Global PR Firm with offices in Amsterdam, Stockholm, Austin & Munich. The leading global PR agency. We operate on an international scale, providing specialized global PR services for tech startups and corporates", "email": "hello@prlab.co", "telephone": "+31202443748", "sameAs": [ "https://clutch.co/profile/prlab#summary", "https://twitter.com/PRLab_Hub", "https://instagram.com/prlabhub", "https://www.facebook.com/PRLabHub/", "https://www.linkedin.com/company/prlab-hub/" ], "address": { "@type": "PostalAddress", "streetAddress": "Herengracht 252", "addressLocality": "Amsterdam", "postalCode": "1016 BV", "addressCountry": "Netherlands" }, "logo": "https://prlab.co/wp-content/uploads/2023/04/prlab-logo-global-technology-pr-agency.svg", "image": "https://prlab.co/wp-content/uploads/2023/04/prlab-logo-global-technology-pr-agency.svg" }, "slogan": "The best IT PR agency", "serviceType": "PR for IT companies", "keywords": "IT PR agency, IT PR firm, IT PR company, IT public relations, IT PR, IT public relations agency, informational technology PR" } </script> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is Information Technology PR?", "acceptedAnswer": { "@type": "Answer", "text": "Information Technology Public Relations is the practice of crafting and disseminating messages between an IT firm and its publics, including customers, investors, and the media. 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When we begin the collaboration, we set personalized KPIs, which will be the roadmap to our successful strategy." } }] } </script></div></div><section id="section-1819-23" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-1820-23" class="ct-div-block" ><div id="div_block-1821-23" class="ct-div-block" ><img loading="lazy" id="image-1822-23" alt="Logo of PRLab, an international tech PR firm" src="https://prlab.co/wp-content/uploads/2023/04/prlab-logo-global-technology-pr-agency.svg" class="ct-image"/><div id="text_block-1823-23" class="ct-text-block banner-home" >Do you want to boost your growth with PR?<br></div><div id="_rich_text-1824-23" class="oxy-rich-text testimonials-text" >We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.</div><div id="div_block-2419-23" class="ct-div-block" ><a id="link_text-2420-23" class="ct-link-text button-new" href="https://prlab.co/contact/" >Grow your brand</a><a id="link-2421-23" class="ct-link button-new-white" href="https://www.linkedin.com/newsletters/7208789491539439616/?displayConfirmation=true" target="_blank" ><div id="text_block-2422-23" class="ct-text-block" >Subscribe to newsletter</div></a></div></div></div></div></section><section id="section-1828-23" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="new_columns-1829-23" class="ct-new-columns" ><div id="div_block-1830-23" class="ct-div-block" ><div id="text_block-1831-23" class="ct-text-block" >About</div><a id="link_text-1832-23" class="ct-link-text link-footer" href="https://prlab.co/about-us/" >About Us</a><a id="link_text-1834-23" class="ct-link-text link-footer" href="https://prlab.co/about-us/clients/" >Clients<br></a><a id="link_text-1835-23" class="ct-link-text link-footer" href="https://prlab.co/about-us/events/" >Events</a><a id="link_text-1836-23" class="ct-link-text link-footer" href="https://prlab.co/careers/" >Careers</a><a id="link_text-1837-23" class="ct-link-text link-footer" href="https://prlab.co/blog/" >Blog<br></a><a id="link_text-1838-23" class="ct-link-text link-footer" href="https://prlab.co/about-us/the-pr-paradox-by-matias-rodsevich/" >The PR Paradox<br></a><a id="link_text-1839-23" class="ct-link-text link-footer" href="https://prlab.co/awards/" >Awards</a><a id="link_text-1840-23" class="ct-link-text link-footer" href="https://prlab.co/convoy-pr-network/" >Convoy PR Network</a><a id="link_text-2182-23" class="ct-link-text link-footer" href="https://prlab.co/resources/" >PR Resources</a></div><div id="div_block-1841-23" class="ct-div-block" ><div id="text_block-1842-23" class="ct-text-block" >PR Services</div><a id="link_text-1843-23" class="ct-link-text link-footer" href="https://prlab.co/pr-services/tech-pr-agency-for-startups/" >Tech PR Agency</a><a id="link_text-1844-23" class="ct-link-text link-footer" href="https://prlab.co/pr-services/digital-pr-agency/" >Digital PR Agency<br></a><a id="link_text-1845-23" class="ct-link-text link-footer" href="https://prlab.co/pr-services/media-training/" >Media Training &amp; 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