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>Cleantech</a></div><div id="div_block-3545-11286" class="ct-div-block sector-menu" ><div id="text_block-3546-11286" class="ct-text-block" >⚕️</div><a id="link_text-3547-11286" class="ct-link-text " href="https://prlab.co/sectors/medtech-healthtech-pr-agency/" >HealthTech</a></div><div id="div_block-3548-11286" class="ct-div-block sector-menu" ><div id="text_block-3549-11286" class="ct-text-block" >🏥</div><a id="link_text-3550-11286" class="ct-link-text " href="https://prlab.co/sectors/healthcare-pr-agency/" >HealthCare</a></div><div id="div_block-3551-11286" class="ct-div-block sector-menu" ><div id="text_block-3552-11286" class="ct-text-block" >🏢</div><a id="link_text-3553-11286" class="ct-link-text " href="https://prlab.co/sectors/corporate-public-relations-agency/" >Corporate</a></div><div id="div_block-3557-11286" class="ct-div-block sector-menu" ><div id="text_block-3558-11286" class="ct-text-block" >✈️</div><a id="link_text-3559-11286" class="ct-link-text " href="https://prlab.co/sectors/supply-chain-pr-agency/" >Logistics</a></div><div id="div_block-3521-11286" class="ct-div-block sector-menu" ><div id="text_block-3522-11286" class="ct-text-block" >☁️</div><a id="link_text-3523-11286" class="ct-link-text " href="https://prlab.co/sectors/web3-pr-agency/" >Web3</a></div><div id="div_block-3554-11286" class="ct-div-block sector-menu" ><div id="text_block-3555-11286" class="ct-text-block" >🤑</div><a id="link_text-3556-11286" class="ct-link-text " href="https://prlab.co/sectors/crypto-pr-agency/" >Crypto</a></div><div id="div_block-3607-11286" class="ct-div-block sector-menu" ><div id="text_block-3608-11286" class="ct-text-block" >🏭</div><a id="link_text-3609-11286" class="ct-link-text " href="https://prlab.co/sectors/manufacturing-and-industrial-pr-agency/" >Industrial </a></div><div id="div_block-3804-11286" class="ct-div-block sector-menu" ><div id="text_block-3805-11286" class="ct-text-block" >🗣️</div><a id="link_text-3806-11286" class="ct-link-text " href="https://prlab.co/sectors/events-pr-agency/" >Events</a></div></div></div></section></div></div><div id="div_block-3765-11286" class="ct-div-block oxel_megamenu__wrapper oxel_megamenu__wrapper--hidden" megamenu-link-id="4"><div id="div_block-3766-11286" class="ct-div-block" ><section id="section-3767-11286" class=" ct-section" ><div class="ct-section-inner-wrap"><a id="div_block-3768-11286" class="ct-link div-menu" href="https://prlab.co/about-us/clients/" ><div id="text_block-3852-11286" class="ct-text-block menu-title-new" >Our clients</div><div id="text_block-3770-11286" class="ct-text-block menu-title-text" >We work with a diverse range of clients across multiple industries</div></a><a id="div_block-3780-11286" class="ct-link div-menu" href="https://prlab.co/blog/" ><div id="text_block-3857-11286" class="ct-text-block menu-title-new" >PR Blog</div><div id="text_block-3782-11286" class="ct-text-block menu-title-text" >Our blog shares insights across the public relations spectrum</div></a><a id="div_block-3771-11286" class="ct-link div-menu" href="https://prlab.co/resources/case-studies/" ><div id="text_block-3861-11286" class="ct-text-block menu-title-new" >Case studies</div><div id="text_block-3773-11286" class="ct-text-block menu-title-text" >Explore our case studies that demonstrate our results-driven approach</div></a><a id="div_block-3812-11286" class="ct-link div-menu" href="https://prlab.co/resources/" ><div id="text_block-3863-11286" class="ct-text-block menu-title-new" >Resources</div><div id="text_block-3814-11286" class="ct-text-block menu-title-text" >Articles, events & ebooks designed to enhance your PR strategy</div></a><a id="div_block-3774-11286" class="ct-link div-menu" href="https://prlab.co/about-us/#philosophy-prlab" ><div id="text_block-3859-11286" class="ct-text-block menu-title-new" >Our philosophy</div><div id="text_block-3776-11286" class="ct-text-block menu-title-text" >Discover more about PRLab and our unique philosophy</div></a><a id="div_block-3777-11286" class="ct-link div-menu" href="https://prlab.co/about-us/the-pr-paradox-by-matias-rodsevich/" ><div id="text_block-3865-11286" class="ct-text-block menu-title-new" >The PR Paradox</div><div id="text_block-3779-11286" class="ct-text-block menu-title-text" >The PR Paradox is an educational book on the nature of PR today</div></a></div></section></div></div></div><section id="section-2495-11311" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-2496-11311" class="ct-div-block" ><h1 id="headline-2497-11311" class="ct-headline title-main"><span id="span-2551-11311" class="ct-span" >We are a Retail PR agency on a mission to grow your brand</span></h1><div id="text_block-2501-11311" class="ct-text-block text-main" ><span id="span-2531-11311" class="ct-span" >PR is crucial for a retail technology company. The industry constantly evolves with new technologies, so keeping up with the fast pace and staying relevant in the market is vital. This is our top priority as a leading Retail PR agency.</span></div><div id="div_block-2561-11311" class="ct-div-block" ><a id="link_text-2562-11311" class="ct-link-text btn-2025-big" href="https://prlab.co/contact/" >Get a free quote</a><div id="div_block-2563-11311" class="ct-div-block" ><div id="div_block-2564-11311" class="ct-div-block" ><div id="text_block-2565-11311" class="ct-text-block" >4.9</div><div id="fancy_icon-2566-11311" class="ct-fancy-icon" ><svg id="svg-fancy_icon-2566-11311"><use xlink:href="#FontAwesomeicon-star"></use></svg></div><div id="fancy_icon-2567-11311" class="ct-fancy-icon" ><svg id="svg-fancy_icon-2567-11311"><use xlink:href="#FontAwesomeicon-star"></use></svg></div><div id="fancy_icon-2568-11311" class="ct-fancy-icon" ><svg id="svg-fancy_icon-2568-11311"><use xlink:href="#FontAwesomeicon-star"></use></svg></div><div id="fancy_icon-2569-11311" class="ct-fancy-icon" ><svg id="svg-fancy_icon-2569-11311"><use xlink:href="#FontAwesomeicon-star"></use></svg></div><div id="fancy_icon-2570-11311" class="ct-fancy-icon" ><svg id="svg-fancy_icon-2570-11311"><use xlink:href="#FontAwesomeicon-star"></use></svg></div></div><div id="text_block-2571-11311" class="ct-text-block" >Clutch reviews</div></div></div></div><div id="div_block-2513-11311" class="ct-div-block" ><div id="slider-2514-11311" class="ct-slider ct_unique_slider_2155" ><div class="oxygen-unslider-container"><ul><li><div id="slide-2515-11311" class="ct-slide" ><img id="image-2516-11311" alt="Press Coverage at Unleash Magazine, obtained for the Retail company MobieTrain" src="https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-unleash-magazine-obtained-for-the-retail-company-mobietrain.jpg" class="ct-image" srcset="https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-unleash-magazine-obtained-for-the-retail-company-mobietrain.jpg 797w, https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-unleash-magazine-obtained-for-the-retail-company-mobietrain-243x300.jpg 243w, https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-unleash-magazine-obtained-for-the-retail-company-mobietrain-768x948.jpg 768w" sizes="(max-width: 797px) 100vw, 797px" /></div></li><li><div id="slide-2517-11311" class="ct-slide" ><img id="image-2518-11311" alt="Press Coverage at Alles Over HR Magazine, obtained for the Retail company MobieTrain" src="https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-alles-over-hr-magazine-obtained-for-the-retail-company-mobietrain.jpg" class="ct-image" srcset="https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-alles-over-hr-magazine-obtained-for-the-retail-company-mobietrain.jpg 797w, https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-alles-over-hr-magazine-obtained-for-the-retail-company-mobietrain-243x300.jpg 243w, https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-alles-over-hr-magazine-obtained-for-the-retail-company-mobietrain-768x948.jpg 768w" sizes="(max-width: 797px) 100vw, 797px" /></div></li><li><div id="slide-2519-11311" class="ct-slide" ><img id="image-2520-11311" alt="Press Coverage at Houtensnieuws Magazine, obtained for the Retail company CloudPilllo" src="https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-houtensnieuws-magazine-obtained-for-the-retail-company-cloudpilllo.jpg" class="ct-image" srcset="https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-houtensnieuws-magazine-obtained-for-the-retail-company-cloudpilllo.jpg 797w, https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-houtensnieuws-magazine-obtained-for-the-retail-company-cloudpilllo-243x300.jpg 243w, https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-houtensnieuws-magazine-obtained-for-the-retail-company-cloudpilllo-768x948.jpg 768w" sizes="(max-width: 797px) 100vw, 797px" /></div></li><li><div id="slide-2521-11311" class="ct-slide" ><img id="image-2522-11311" alt="Press Coverage at Wonen 360 Magazine, obtained for the Retail company CloudPilllo" src="https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-wonen-360-magazine-obtained-for-the-retail-company-cloudpilllo.jpg" class="ct-image" srcset="https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-wonen-360-magazine-obtained-for-the-retail-company-cloudpilllo.jpg 797w, https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-wonen-360-magazine-obtained-for-the-retail-company-cloudpilllo-243x300.jpg 243w, https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-wonen-360-magazine-obtained-for-the-retail-company-cloudpilllo-768x948.jpg 768w" sizes="(max-width: 797px) 100vw, 797px" /></div></li></ul></div></div><div id="div_block-2553-11311" class="ct-div-block" ><div id="text_block-2554-11311" class="ct-text-block" >Samples of coverage that we have achieved</div><img id="image-2555-11311" alt="" src="https://prlab.co/wp-content/uploads/2025/02/arrow-thin-red_.png" class="ct-image" srcset="https://prlab.co/wp-content/uploads/2025/02/arrow-thin-red_.png 500w, https://prlab.co/wp-content/uploads/2025/02/arrow-thin-red_-300x300.png 300w, https://prlab.co/wp-content/uploads/2025/02/arrow-thin-red_-150x150.png 150w" sizes="(max-width: 500px) 100vw, 500px" /></div></div></div></section><section id="section-33-11306" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-768-11306" class="ct-div-block" ><img id="image-769-11306" alt="" src="https://prlab.co/wp-content/uploads/2024/10/quote.png" class="ct-image" srcset="" sizes="(max-width: 128px) 100vw, 128px" /><div id="div_block-770-11306" class="ct-div-block" ></div><h3 id="headline-771-11306" class="ct-headline ">Trusted by 100+ clients worldwide</h3></div><div id="div_block-780-11306" class="ct-div-block" ><img loading="lazy" id="image-781-11306" alt="Logo of Masuku client of our PR agency" src="https://prlab.co/wp-content/uploads/2021/12/masuku-client-of-prlab.png" class="ct-image logo-top" srcset="https://prlab.co/wp-content/uploads/2021/12/masuku-client-of-prlab.png 200w, https://prlab.co/wp-content/uploads/2021/12/masuku-client-of-prlab-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /><img loading="lazy" id="image-782-11306" alt="Logo of CloudPillow client of our PR agency" src="https://prlab.co/wp-content/uploads/2024/12/logo-of-cloudpillow-client-of-our-pr-agency.png" class="ct-image logo-top" srcset="https://prlab.co/wp-content/uploads/2024/12/logo-of-cloudpillow-client-of-our-pr-agency.png 750w, https://prlab.co/wp-content/uploads/2024/12/logo-of-cloudpillow-client-of-our-pr-agency-300x300.png 300w, https://prlab.co/wp-content/uploads/2024/12/logo-of-cloudpillow-client-of-our-pr-agency-150x150.png 150w" sizes="(max-width: 750px) 100vw, 750px" /><img loading="lazy" id="image-783-11306" alt="Logo of MobieTrain client of our PR agency" src="https://prlab.co/wp-content/uploads/2024/04/MobieTrain.png" class="ct-image logo-top" srcset="https://prlab.co/wp-content/uploads/2024/04/MobieTrain.png 700w, https://prlab.co/wp-content/uploads/2024/04/MobieTrain-300x300.png 300w, https://prlab.co/wp-content/uploads/2024/04/MobieTrain-150x150.png 150w" sizes="(max-width: 700px) 100vw, 700px" /><img loading="lazy" id="image-784-11306" alt="Logo of Solutions4Delivery client of our PR agency" src="https://prlab.co/wp-content/uploads/2024/02/solutions-4-delivery-client.png" class="ct-image logo-top" srcset="https://prlab.co/wp-content/uploads/2024/02/solutions-4-delivery-client.png 500w, https://prlab.co/wp-content/uploads/2024/02/solutions-4-delivery-client-300x300.png 300w, https://prlab.co/wp-content/uploads/2024/02/solutions-4-delivery-client-150x150.png 150w" sizes="(max-width: 500px) 100vw, 500px" /><img loading="lazy" id="image-785-11306" alt="Logo of Hello Customer client of our PR agency" src="https://prlab.co/wp-content/uploads/2021/11/hello-customer-logo.png" class="ct-image logo-top" srcset="https://prlab.co/wp-content/uploads/2021/11/hello-customer-logo.png 200w, https://prlab.co/wp-content/uploads/2021/11/hello-customer-logo-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /><img loading="lazy" id="image-786-11306" alt="Logo of PLTFRM client of our PR agency" src="https://prlab.co/wp-content/uploads/2021/06/pltfrm-clients-netherlands.png" class="ct-image logo-top" srcset="https://prlab.co/wp-content/uploads/2021/06/pltfrm-clients-netherlands.png 512w, https://prlab.co/wp-content/uploads/2021/06/pltfrm-clients-netherlands-300x300.png 300w, https://prlab.co/wp-content/uploads/2021/06/pltfrm-clients-netherlands-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /><img loading="lazy" id="image-787-11306" alt="Logo of Fleksy client of our PR agency" src="https://prlab.co/wp-content/uploads/2022/02/fleksy-logo-client-of-our-public-relations-agency.webp.png" class="ct-image logo-top" srcset="https://prlab.co/wp-content/uploads/2022/02/fleksy-logo-client-of-our-public-relations-agency.webp.png 200w, https://prlab.co/wp-content/uploads/2022/02/fleksy-logo-client-of-our-public-relations-agency.webp-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></div></div></section><section id="section-78-11306" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-79-11306" class="ct-headline title-2-main">No fluff. <span id="span-80-11306" class="ct-span" >We</span> <span id="span-81-11306" class="ct-span" >get</span> <span id="span-82-11306" class="ct-span" >results.</span> And we can prove it.</h2><div id="text_block-83-11306" class="ct-text-block text-description-main-page" ><span id="span-2169-11311" class="ct-span" >In a competitive Retail market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.</span></div><div id="div_block-84-11306" class="ct-div-block" ><div id="div_block-85-11306" class="ct-div-block" ><h3 id="headline-86-11306" class="ct-headline title-3-main"><span id="span-2170-11311" class="ct-span" >Building brand awareness and thought leadership</span></h3><div id="text_block-87-11306" class="ct-text-block text-main" ><span id="span-2172-11311" class="ct-span" >Stand out in the crowded Retail industry with a brand awareness campaign. In this competitive arena, thought leadership and trusted relationships are developed with investors, partners, and clients. We excel in securing journalist interest and in our ability to position you as a thought leader.</span></div><a id="link_text-2541-11311" class="ct-link-text btn-2025-small" href="https://prlab.co/contact/" >Book a discovery call</a></div><div id="div_block-89-11306" class="ct-div-block" ><div id="div_block-90-11306" class="ct-div-block" ><div id="div_block-91-11306" class="ct-div-block" ><img loading="lazy" id="image-92-11306" alt="Frida Fors Wallsbeck, Marketing Manager Nordics, Meltwater" src="https://prlab.co/wp-content/uploads/2024/11/Frida-Fors-Wallsbeck.jpg" class="ct-image" srcset="https://prlab.co/wp-content/uploads/2024/11/Frida-Fors-Wallsbeck.jpg 854w, https://prlab.co/wp-content/uploads/2024/11/Frida-Fors-Wallsbeck-263x300.jpg 263w, https://prlab.co/wp-content/uploads/2024/11/Frida-Fors-Wallsbeck-768x876.jpg 768w" sizes="(max-width: 854px) 100vw, 854px" /></div><div id="div_block-93-11306" class="ct-div-block" ><div id="div_block-94-11306" class="ct-div-block" style="background-image:url(https://prlab.co/wp-content/uploads/2022/07/logo-of-meltwater-client-of-PRLab-300x300.png);background-size: cover;" ></div><div id="text_block-95-11306" class="ct-text-block" ><span id="span-2185-11311" class="ct-span" >"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us."</span></div><div id="div_block-96-11306" class="ct-div-block" ><div id="text_block-97-11306" class="ct-text-block" ><span id="span-2186-11311" class="ct-span" >Frida Fors Wallsbeck</span><br></div><div id="text_block-98-11306" class="ct-text-block" ><span id="span-2188-11311" class="ct-span" >Marketing Manager Nordics, Meltwater</span><br></div></div></div></div></div></div><div id="div_block-99-11306" class="ct-div-block" ><div id="div_block-100-11306" class="ct-div-block" ><div id="div_block-101-11306" class="ct-div-block" ><div id="div_block-102-11306" class="ct-div-block" ><img loading="lazy" id="image-103-11306" alt="Joost Bruggeman, CEO of Siilo" src="https://prlab.co/wp-content/uploads/2023/12/Joost-Bruggeman.jpg" class="ct-image" srcset="https://prlab.co/wp-content/uploads/2023/12/Joost-Bruggeman.jpg 714w, https://prlab.co/wp-content/uploads/2023/12/Joost-Bruggeman-256x300.jpg 256w" sizes="(max-width: 714px) 100vw, 714px" /></div><div id="div_block-104-11306" class="ct-div-block" ><div id="div_block-105-11306" class="ct-div-block" style="background-image:url(https://prlab.co/wp-content/uploads/2024/12/logo-of-siilo-client-of-prlab_-300x300.png);background-size: cover;" ></div><div id="text_block-106-11306" class="ct-text-block" ><span id="span-2189-11311" class="ct-span" >"We needed a tech PR firm to help us build our brand awareness. By partnering with PRLab, we were able to reach new publications and audiences across the Netherlands and Belgium. As a result, now Siilo is uniquely positioned as a solution to the problem of inefficiency in clinical collaborations between doctors and patients."</span></div><div id="div_block-107-11306" class="ct-div-block" ><div id="text_block-108-11306" class="ct-text-block" ><span id="span-2191-11311" class="ct-span" >Joost Bruggeman</span></div><div id="text_block-109-11306" class="ct-text-block" ><span id="span-2193-11311" class="ct-span" >CEO of Siilo</span><br></div></div></div></div></div><div id="div_block-110-11306" class="ct-div-block" ><h3 id="headline-111-11306" class="ct-headline title-3-main"><span id="span-2174-11311" class="ct-span" >Investor and partner interest</span></h3><div id="text_block-112-11306" class="ct-text-block text-main" ><span id="span-2176-11311" class="ct-span" >Attract investors in the competitive Retail sector by showcasing your innovation and growth potential. Communicate your success, market impact, and vision with a focused strategy to cut through the noise and speak directly to investment audiences.</span></div><a id="link_text-113-11306" class="ct-link-text link-btn" href="https://prlab.co/contact/" >Boost my exposure</a></div></div><div id="div_block-114-11306" class="ct-div-block" ><div id="div_block-115-11306" class="ct-div-block" ><h3 id="headline-116-11306" class="ct-headline title-3-main"><span id="span-2182-11311" class="ct-span" >Retail market expansion through PR</span></h3><div id="text_block-117-11306" class="ct-text-block text-main" ><span id="span-2184-11311" class="ct-span" >Effortlessly expand into new Retail markets with our PR prowess. Tailor a strong PR strategy for brand expansion, solidifying awareness and thought leadership in target regions. Our global team, equipped with local experts, ensures a personalized approach, making you not just a global entity but a local brand.</span></div><a id="link_text-118-11306" class="ct-link-text link-btn" href="https://prlab.co/contact/" >Boost my exposure</a></div><div id="div_block-119-11306" class="ct-div-block" ><div id="div_block-120-11306" class="ct-div-block" ><div id="div_block-121-11306" class="ct-div-block" ><img loading="lazy" id="image-122-11306" alt="Matthijs Onland, Country Manager, Wayflyer" src="https://prlab.co/wp-content/uploads/2023/11/Matthijs-Onland.jpeg" class="ct-image" srcset="https://prlab.co/wp-content/uploads/2023/11/Matthijs-Onland.jpeg 800w, https://prlab.co/wp-content/uploads/2023/11/Matthijs-Onland-300x300.jpeg 300w, https://prlab.co/wp-content/uploads/2023/11/Matthijs-Onland-150x150.jpeg 150w, https://prlab.co/wp-content/uploads/2023/11/Matthijs-Onland-768x768.jpeg 768w" sizes="(max-width: 800px) 100vw, 800px" /></div><div id="div_block-123-11306" class="ct-div-block" ><div id="div_block-124-11306" class="ct-div-block" style="background-image:url(https://prlab.co/wp-content/uploads/2022/07/logo-of-wayflyer-blue-client-of-PRLab-300x300.png);background-size: cover;" ></div><div id="text_block-125-11306" class="ct-text-block" ><span id="span-2198-11311" class="ct-span" >"PRLab managed to help us enter the Dutch market via relevant constant media coverage. Their great content got listed frequently in key local outlets. They become part of our team, which was key."</span></div><div id="div_block-126-11306" class="ct-div-block" ><div id="text_block-127-11306" class="ct-text-block" ><span id="span-2200-11311" class="ct-span" >Matthijs Onland</span><br></div><div id="text_block-128-11306" class="ct-text-block" ><span id="span-2202-11311" class="ct-span" >Country Manager, Wayflyer</span><br></div></div></div></div></div></div></div></section><section id="section-841-11306" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-892-11306" class="ct-div-block" ><div id="text_block-893-11306" class="ct-text-block testimonial-text-2025" ><span id="span-2204-11311" class="ct-span" >"Retail tech is growing as tech developments provide the driving force in the ever-evolving retail sector. Retail tech firms need public relations to stand out in a crowded market and secure positive outcomes that translate into genuine business growth"</span><br></div><img id="image-906-11306" alt="Photo of Matias Rodsevich, CEO of PRLab" src="https://prlab.co/wp-content/uploads/2023/05/matias-rodsevich-international-pr-expert.webp" class="ct-image"/><div id="text_block-900-11306" class="ct-text-block name-testimonials" >Matias Rodsevich</div><div id="text_block-901-11306" class="ct-text-block position-testimonial" >Founder & CEO of PRLab, a pioneer in <span id="span-2205-11311" class="ct-span" >Retail</span> PR<br></div></div></div></section><section id="section-2095-11311" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-2096-11311" class="ct-headline title-2-main">Why trust us as your <span id="span-2097-11311" class="ct-span" >Retail</span> <span id="span-2098-11311" class="ct-span" >PR </span><span id="span-2099-11311" class="ct-span" > agency</span></h2><div id="text_block-2100-11311" class="ct-text-block text-description-main-page" >We are a <span id="span-2210-11311" class="ct-span" >Retail</span> PR firm specializing in getting you seen and heard by the right audiences, on a mission to revamp a broken PR industry</div><div id="_tabs-2101-11311" class="oxy-tabs-wrapper oxy-tabs" data-oxy-tabs-active-tab-class='tabs-7144-tab-active' data-oxy-tabs-contents-wrapper='_tabs_contents-2110-11311' ><div id="_tab-2102-11311" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-2103-11311" class="ct-text-block" ><span id="span-2432-11311" class="ct-span" >Growth-driven PR Impact</span></div></div><div id="_tab-2104-11311" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-2105-11311" class="ct-text-block" ><span id="span-2436-11311" class="ct-span" >Proactive news generation</span></div></div><div id="_tab-2106-11311" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-2107-11311" class="ct-text-block" ><span id="span-2442-11311" class="ct-span" >Results-oriented outcomes</span></div></div><div id="_tab-2108-11311" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-2109-11311" class="ct-text-block" ><span id="span-2448-11311" class="ct-span" >Proven success stories </span></div></div></div><div id="_tabs_contents-2110-11311" class="oxy-tabs-contents-wrapper oxy-tabs-contents" ><div id="_tab_content-2111-11311" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-2112-11311" class="ct-div-block" ><div id="div_block-2113-11311" class="ct-div-block" ><h3 id="headline-2114-11311" class="ct-headline title-3-main"><span id="span-2430-11311" class="ct-span" >Growth-driven PR Impact</span></h3><div id="text_block-2115-11311" class="ct-text-block text-main" ><span id="span-2434-11311" class="ct-span" >Our PR strategy influences every stage of your marketing funnel, from raising brand awareness to nurturing leads and building brand loyalty. We help your brand grow holistically. By combining data-driven insights with creative storytelling, our approach ensures measurable impact that will increase your brand's visibility, credibility, and overall business success.</span></div></div><div id="div_block-2116-11311" class="ct-div-block" ><img id="image-2117-11311" alt="PRLab team working" src="https://prlab.co/wp-content/uploads/2024/10/DSC_9188.jpg" class="ct-image"/></div></div></div><div id="_tab_content-2408-11311" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-2409-11311" class="ct-div-block" ><div id="div_block-2410-11311" class="ct-div-block" ><h3 id="headline-2411-11311" class="ct-headline title-3-main"><span id="span-2438-11311" class="ct-span" >Proactive news generation</span></h3><div id="text_block-2412-11311" class="ct-text-block text-main" ><span id="span-2440-11311" class="ct-span" >We don't sit and wait for news to happen; we make it. We position your brand as a player in the conversation by developing timely, relevant stories. Our expertise ensures your narrative captures journalist interest and engages your audience, driving relevance and media attention when and where it matters most.</span></div></div><div id="div_block-2413-11311" class="ct-div-block" ><img id="image-2414-11311" alt="PRLab CEO Matias Rodsevich working" src="https://prlab.co/wp-content/uploads/2024/10/DSC_9249.jpg" class="ct-image"/></div></div></div><div id="_tab_content-2415-11311" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-2416-11311" class="ct-div-block" ><div id="div_block-2417-11311" class="ct-div-block" ><h3 id="headline-2418-11311" class="ct-headline title-3-main"><span id="span-2444-11311" class="ct-span" >Results-oriented outcomes</span></h3><div id="text_block-2419-11311" class="ct-text-block text-main" ><span id="span-2446-11311" class="ct-span" >Our approach is to create actual impact and value with our PR efforts. Or else what is the point? That's why, for any set of goals that you might have, we design PR campaigns to effect measurable outcomes: heightened visibility, deeper engagement, and the long-term growth of your brand.</span></div></div><div id="div_block-2420-11311" class="ct-div-block" ><img id="image-2421-11311" alt="PRLab team working" src="https://prlab.co/wp-content/uploads/2024/10/DSC_9171.jpg" class="ct-image"/></div></div></div><div id="_tab_content-2422-11311" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-2423-11311" class="ct-div-block" ><div id="div_block-2424-11311" class="ct-div-block" ><h3 id="headline-2425-11311" class="ct-headline title-3-main"><span id="span-2450-11311" class="ct-span" >Proven success stories </span></h3><div id="text_block-2426-11311" class="ct-text-block text-main" ><span id="span-2452-11311" class="ct-span" >We have an excellent record of securing high-impact PR results that have helped our clients achieve their business goals with high-quality media coverage in cleantech. Tailored strategies connect your brand with the right journalists and publications, ensuring your story reaches the audiences that matter most. Your brand will gain trust and recognition in the market and become better positioned through our expertise.</span></div></div><div id="div_block-2427-11311" class="ct-div-block" ><img id="image-2428-11311" alt="PRLab team working" src="https://prlab.co/wp-content/uploads/2024/10/DSC_9134.jpg" class="ct-image"/></div></div></div></div></div></section><section id="section-936-11306" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-959-11306" class="ct-div-block" ><img id="image-960-11306" alt="" src="https://prlab.co/wp-content/uploads/2024/10/quote.png" class="ct-image" srcset="" sizes="(max-width: 128px) 100vw, 128px" /><div id="div_block-961-11306" class="ct-div-block" ></div><h3 id="headline-962-11306" class="ct-headline ">Our clients have been featured on:</h3></div><div id="div_block-1241-11306" class="ct-div-block" ><img loading="lazy" id="image-1242-11306" alt="Logo of Fortune, one of the media in which our PR clients are featured." src="https://prlab.co/wp-content/uploads/2024/10/fortune-logo.png" class="ct-image logo-top"/><img loading="lazy" id="image-1249-11306" alt="Logo of TechCrunch, one of the media in which our PR clients are featured." src="https://prlab.co/wp-content/uploads/2024/10/TechCrunch_logo.png" class="ct-image logo-top"/><img loading="lazy" id="image-1243-11306" alt="Logo of Forbes, one of the media in which customers of our PR services are featured." src="https://prlab.co/wp-content/uploads/2024/10/forbes-logo.png" class="ct-image logo-top"/><img loading="lazy" id="image-1244-11306" alt="Logo of Reuters, one of the media in which customers of our PR services are featured." src="https://prlab.co/wp-content/uploads/2024/10/reuters-logo.png" class="ct-image logo-top"/><img loading="lazy" id="image-1245-11306" alt="Logo of The WSJ, one of the media in which customers of our PR company are featured." src="https://prlab.co/wp-content/uploads/2024/10/wsj.png" class="ct-image logo-top"/><img loading="lazy" id="image-1246-11306" alt="Logo of Silicon Canals, one of the media in which customers of our PR agency are featured." src="https://prlab.co/wp-content/uploads/2024/10/silicon-canals-logo.png" class="ct-image logo-top"/><img loading="lazy" id="image-1247-11306" alt="Logo of Startups Magazine, one of the media in which customers of our PR firm are featured." src="https://prlab.co/wp-content/uploads/2024/10/startup-magazine-logo.png" class="ct-image logo-top"/><img loading="lazy" id="image-1248-11306" alt="Logo of Bloomberg, one of the media in which customers of our public relations agency are featured." src="https://prlab.co/wp-content/uploads/2024/10/bloomberg-logo.png" class="ct-image logo-top"/><img loading="lazy" id="image-2493-11311" alt="Logo of Business Insider, one of the media in which our PR clients are featured." src="https://prlab.co/wp-content/uploads/2024/12/business-insider-logo.png" class="ct-image logo-top"/></div></div></section><section id="section-510-11306" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-2088-11311" class="ct-div-block" ><div id="div_block-2573-11311" class="ct-div-block" ><img id="image-2574-11311" alt="" src="https://prlab.co/wp-content/uploads/2025/02/arrow-thin-red_.png" class="ct-image" srcset="https://prlab.co/wp-content/uploads/2025/02/arrow-thin-red_.png 500w, https://prlab.co/wp-content/uploads/2025/02/arrow-thin-red_-300x300.png 300w, https://prlab.co/wp-content/uploads/2025/02/arrow-thin-red_-150x150.png 150w" sizes="(max-width: 500px) 100vw, 500px" /><div id="text_block-2575-11311" class="ct-text-block" >Learn how our PR services work<br></div></div><h2 id="headline-631-11306" class="ct-headline title-2-main">How do our <span id="span-2211-11311" class="ct-span" >Retail</span> PR services work?</h2><div id="text_block-641-11306" class="ct-text-block text-description-main-page" >PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that will ensure we get you the results we want.</div></div><div id="div_block-2215-11311" class="ct-div-block" ><div id="div_block-2216-11311" class="ct-div-block" ><div id="div_block-2225-11311" class="ct-div-block" ><div id="div_block-2226-11311" class="ct-div-block" ><div id="div_block-2227-11311" class="ct-div-block" ><div id="text_block-2228-11311" class="ct-text-block" >1</div></div><div id="div_block-2229-11311" class="ct-div-block" ></div></div><div id="div_block-2230-11311" class="ct-div-block" ><h3 id="headline-2231-11311" class="ct-headline title-3-new-box"><span id="span-2278-11311" class="ct-span" >Onboarding and research</span></h3><div id="text_block-2232-11311" class="ct-text-block text-main" ><span id="span-2280-11311" class="ct-span" >We dive deep into your brand, industry, spokesperson, and USPs in order to develop a bespoke, effective PR strategy.</span></div></div></div><div id="div_block-2234-11311" class="ct-div-block" ><div id="div_block-2235-11311" class="ct-div-block" ><div id="div_block-2236-11311" class="ct-div-block" ><div id="text_block-2237-11311" class="ct-text-block" >2</div></div><div id="div_block-2238-11311" class="ct-div-block" ></div></div><div id="div_block-2239-11311" class="ct-div-block" ><h3 id="headline-2240-11311" class="ct-headline title-3-new-box"><span id="span-2282-11311" class="ct-span" >Editorial and PR calendar</span></h3><div id="text_block-2241-11311" class="ct-text-block text-main" ><span id="span-2293-11311" class="ct-span" >We create a PR calendar whereby we plan relevant trends and evergreen stories to make your brand timely and engaging.</span></div></div></div><div id="div_block-2243-11311" class="ct-div-block" ><div id="div_block-2244-11311" class="ct-div-block" ><div id="div_block-2245-11311" class="ct-div-block" ><div id="text_block-2246-11311" class="ct-text-block" >3</div></div><div id="div_block-2247-11311" class="ct-div-block" ></div></div><div id="div_block-2248-11311" class="ct-div-block" ><h3 id="headline-2249-11311" class="ct-headline title-3-new-box"><span id="span-2284-11311" class="ct-span" >Story experimentation</span></h3><div id="text_block-2250-11311" class="ct-text-block text-main" ><span id="span-2295-11311" class="ct-span" >We are pitching stories in different formats to test audience and media reactions with a view to refining our approach if and when needed.</span></div></div></div></div><div id="div_block-2253-11311" class="ct-div-block" ><div id="div_block-2254-11311" class="ct-div-block" ><div id="div_block-2255-11311" class="ct-div-block" ><div id="div_block-2256-11311" class="ct-div-block" ><div id="text_block-2257-11311" class="ct-text-block" >4</div></div><div id="div_block-2258-11311" class="ct-div-block" ></div></div><div id="div_block-2259-11311" class="ct-div-block" ><h3 id="headline-2260-11311" class="ct-headline title-3-new-box"><span id="span-2286-11311" class="ct-span" >Iteration of data-led strategy </span></h3><div id="text_block-2261-11311" class="ct-text-block text-main" ><span id="span-2297-11311" class="ct-span" >We analyze early results to optimize the public relations strategy for better performance in meeting your KPIs.</span></div></div></div><div id="div_block-2262-11311" class="ct-div-block" ><div id="div_block-2263-11311" class="ct-div-block" ><div id="div_block-2264-11311" class="ct-div-block" ><div id="text_block-2265-11311" class="ct-text-block" >5</div></div><div id="div_block-2266-11311" class="ct-div-block" ></div></div><div id="div_block-2267-11311" class="ct-div-block" ><h3 id="headline-2268-11311" class="ct-headline title-3-new-box"><span id="span-2288-11311" class="ct-span" >Alignment and progress</span></h3><div id="text_block-2269-11311" class="ct-text-block text-main" ><span id="span-2299-11311" class="ct-span" >We review progress regularly, sharing insights and proposing strategies to amplify growth and long-term PR success.</span></div></div></div><div id="div_block-2270-11311" class="ct-div-block" ><div id="div_block-2271-11311" class="ct-div-block" ><div id="div_block-2272-11311" class="ct-div-block" ><div id="text_block-2273-11311" class="ct-text-block" >6</div></div><div id="div_block-2274-11311" class="ct-div-block" ></div></div><div id="div_block-2275-11311" class="ct-div-block" ><h3 id="headline-2276-11311" class="ct-headline title-3-new-box"><span id="span-2291-11311" class="ct-span" >Marketing funnel analysis</span></h3><div id="text_block-2277-11311" class="ct-text-block text-main" ><span id="span-2301-11311" class="ct-span" >We measure the unseen impact of our efforts through insights to iterate and refine our approach to achieve even stronger results.</span></div></div></div></div></div></div></section><section id="section-2543-11311" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-2544-11311" class="ct-div-block" ><h3 id="headline-2545-11311" class="ct-headline ">Join our community!</h3><div id="text_block-2546-11311" class="ct-text-block " >Join our newsletter to stay up to date on features and releases.<br></div></div><div id="div_block-2547-11311" class="ct-div-block" ><a id="link_text-2548-11311" class="ct-link-text btn-2025-small" href="https://tidy-kiwi-42349.myflodesk.com/f206a4m3xp" >Subscribe now</a><a id="link_text-2549-11311" class="ct-link-text link-btn" href="https://prlab.co/blog/" >Check our blog</a></div></div></section><section id="section-740-11306" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-741-11306" class="ct-div-block" ><div id="div_block-742-11306" class="ct-div-block" ><a id="link-743-11306" class="ct-link " href="https://prlab.co/pr-services/international-pr-agency/" ><h3 id="headline-744-11306" class="ct-headline title-3-new-box">Global PR agency</h3><div id="text_block-745-11306" class="ct-text-block text-new-small" >We specialize in global PR for tech companies<br></div></a><a id="link-746-11306" class="ct-link box" href="https://prlab.co/pr-services/internal-communications/" ><h3 id="headline-747-11306" class="ct-headline title-3-new-box">Internal comms</h3><div id="text_block-748-11306" class="ct-text-block text-new-small" >Internal communication services for corporates<br></div></a><a id="link-749-11306" class="ct-link box" href="https://prlab.co/pr-services/digital-pr-agency/" ><h3 id="headline-750-11306" class="ct-headline title-3-new-box">Digital PR</h3><div id="text_block-751-11306" class="ct-text-block text-new-small" >We apply core PR principles to a digital context<br></div></a><a id="link-752-11306" class="ct-link box" href="https://prlab.co/pr-services/media-training/" ><h3 id="headline-753-11306" class="ct-headline title-3-new-box">Media training</h3><div id="text_block-754-11306" class="ct-text-block text-new-small" >We build media relationships and train your team<br></div></a><div id="div_block-2557-11311" class="ct-div-block" ><img id="image-2558-11311" alt="" src="https://prlab.co/wp-content/uploads/2025/02/arrow-thin-red_.png" class="ct-image" srcset="https://prlab.co/wp-content/uploads/2025/02/arrow-thin-red_.png 500w, https://prlab.co/wp-content/uploads/2025/02/arrow-thin-red_-300x300.png 300w, https://prlab.co/wp-content/uploads/2025/02/arrow-thin-red_-150x150.png 150w" sizes="(max-width: 500px) 100vw, 500px" /><div id="text_block-2559-11311" class="ct-text-block" >PR Services we help with</div></div></div><div id="div_block-758-11306" class="ct-div-block" ><h2 id="headline-759-11306" class="ct-headline title-2-main"><span id="span-760-11306" class="ct-span" >Grow</span> <span id="span-761-11306" class="ct-span" >your</span> <span id="span-762-11306" class="ct-span" >reach</span> with our results-driven tech PR services</h2><div id="text_block-763-11306" class="ct-text-block text-main" >Extend your influence and amplify your brand's visibility with our strategic B2B technology PR services. We are committed to impactful results tailored to your specific business needs.</div></div></div></div></section><section id="section-2121-11311" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-2122-11311" class="ct-headline title-2-main">Case studies with proven results</h2><div id="text_block-2123-11311" class="ct-text-block text-description-main-page" >Read our case studies to see how we tailored our approach to ensure we hit the desired outcomes unique to every client.</div><div id="div_block-2124-11311" class="ct-div-block" ><div id="div_block-2125-11311" class="ct-div-block" ><img loading="lazy" id="image-2126-11311" alt="Press Coverage at UX Mag Magazine, obtained for the Retail company 14 Islands" src="https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-ux-mag-magazine-obtained-for-the-retail-company-14islands.jpg" class="ct-image" srcset="https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-ux-mag-magazine-obtained-for-the-retail-company-14islands.jpg 797w, https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-ux-mag-magazine-obtained-for-the-retail-company-14islands-243x300.jpg 243w, https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-ux-mag-magazine-obtained-for-the-retail-company-14islands-768x948.jpg 768w" sizes="(max-width: 797px) 100vw, 797px" /><div id="div_block-2127-11311" class="ct-div-block" ><div id="div_block-2128-11311" class="ct-div-block" ><h3 id="headline-2131-11311" class="ct-headline title-3-new-box"><span id="span-2383-11311" class="ct-span" >14 Islands</span> case study</h3><div id="text_block-2132-11311" class="ct-text-block" ><span id="span-2387-11311" class="ct-span" >14islands is a global design studio mixing Scandinavian minimalism with Brazilian vibrancy to bring impact to digital experiences.</span><br></div><div id="text_block-2456-11311" class="ct-text-block " ><span id="span-2461-11311" class="ct-span" ><a href="https://prlab.co/about-us/clients/14islands/">Read case study</a></span></div></div><div id="div_block-2134-11311" class="ct-div-block" ><div id="div_block-2135-11311" class="ct-div-block" ><div id="div_block-2136-11311" class="ct-div-block" ><div id="text_block-2137-11311" class="ct-text-block" ><span id="span-2391-11311" class="ct-span" >16</span><br></div><div id="text_block-2138-11311" class="ct-text-block" ><span id="span-2395-11311" class="ct-span" >Pieces of coverage</span><br></div></div><div id="div_block-2139-11311" class="ct-div-block" ><div id="text_block-2140-11311" class="ct-text-block" ><span id="span-2393-11311" class="ct-span" >94</span><br></div><div id="text_block-2141-11311" class="ct-text-block" ><span id="span-2397-11311" class="ct-span" >Highest DA</span><br></div></div></div></div></div></div><div id="div_block-2142-11311" class="ct-div-block" ><img loading="lazy" id="image-2143-11311" alt="Press Coverage at Alles Over HR Magazine, obtained for the Retail company MobieTrain" src="https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-alles-over-hr-magazine-obtained-for-the-retail-company-mobietrain.jpg" class="ct-image" srcset="https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-alles-over-hr-magazine-obtained-for-the-retail-company-mobietrain.jpg 797w, https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-alles-over-hr-magazine-obtained-for-the-retail-company-mobietrain-243x300.jpg 243w, https://prlab.co/wp-content/uploads/2024/12/press-coverage-at-alles-over-hr-magazine-obtained-for-the-retail-company-mobietrain-768x948.jpg 768w" sizes="(max-width: 797px) 100vw, 797px" /><div id="div_block-2144-11311" class="ct-div-block" ><div id="div_block-2145-11311" class="ct-div-block" ><h3 id="headline-2148-11311" class="ct-headline title-3-new-box"><span id="span-2385-11311" class="ct-span" >MobieTrain</span> case study</h3><div id="text_block-2149-11311" class="ct-text-block" ><span id="span-2389-11311" class="ct-span" >MobieTrain is a microlearning platform that helps organizations deliver bite-sized training content to employees through their mobile devices.</span></div><div id="text_block-2468-11311" class="ct-text-block " ><span id="span-2469-11311" class="ct-span" ><a href="https://prlab.co/about-us/clients/mobietrain/">Read case study</a></span></div></div><div id="div_block-2151-11311" class="ct-div-block" ><div id="div_block-2152-11311" class="ct-div-block" ><div id="div_block-2153-11311" class="ct-div-block" ><div id="text_block-2154-11311" class="ct-text-block" ><span id="span-2399-11311" class="ct-span" >2.36m</span><br></div><div id="text_block-2155-11311" class="ct-text-block" ><span id="span-2401-11311" class="ct-span" >Total reach</span><br></div></div><div id="div_block-2156-11311" class="ct-div-block" ><div id="text_block-2157-11311" class="ct-text-block" ><span id="span-2403-11311" class="ct-span" >172k</span><br></div><div id="text_block-2158-11311" class="ct-text-block" ><span id="span-2405-11311" class="ct-span" >Est. readership</span><br></div></div></div></div></div></div></div></div></section><section id="section-181-11306" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-1143-11306" class="ct-headline title-2-main">Solid track record in the <span id="span-1144-11306" class="ct-span" >following sectors</span></h2><div id="text_block-1194-11306" class="ct-text-block text-description-main-page" >We have proven experience in various sectors and have achieved demonstrable results for businesses across multiple tech verticals.</div><div id="div_block-1079-11306" class="ct-div-block" ><div id="div_block-2304-11311" class="ct-div-block box" ><h3 id="headline-2307-11311" class="ct-headline title-3-new-box"><span id="span-2308-11311" class="ct-span" ><a href="https://prlab.co/sectors/consumer-tech-pr-agency/">Consumer PR</a></span></h3><div id="text_block-2310-11311" class="ct-text-block text-new-small" ><span id="span-2320-11311" class="ct-span" >Trust PRLab as your Consumer PR agency</span><br></div></div><div id="div_block-2312-11311" class="ct-div-block box" ><h3 id="headline-2313-11311" class="ct-headline title-3-new-box"><span id="span-2314-11311" class="ct-span" ><a href="https://prlab.co/sectors/transportation-pr-agency/">Transportation PR</a></span></h3><div id="text_block-2315-11311" class="ct-text-block text-new-small" ><span id="span-2322-11311" class="ct-span" >Trust PRLab as your Transportation PR agency</span><br></div></div><div id="div_block-2316-11311" class="ct-div-block box" ><h3 id="headline-2317-11311" class="ct-headline title-3-new-box"><span id="span-2318-11311" class="ct-span" ><a href="https://prlab.co/sectors/hr-tech-pr-agency/">HR Tech PR</a></span></h3><div id="text_block-2319-11311" class="ct-text-block text-new-small" ><span id="span-2324-11311" class="ct-span" >Trust PRLab as your HR Tech PR agency</span><br></div></div></div></div></section><section id="section-306-11306" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-307-11306" class="ct-headline title-2-main">Still have questions?</h2><div id="div_block-308-11306" class="ct-div-block" ><div id="_toggle-309-11306" class="oxy-toggle toggle-2963 toggle-2963-expanded" data-oxy-toggle-initial-state="closed" data-oxy-toggle-active-class="toggle-2963-expanded" ><div class='oxy-expand-collapse-icon' href='#'></div><div class='oxy-toggle-content'><h3 id="headline-310-11306" class="ct-headline faq-title-new"><span id="span-2325-11311" class="ct-span" >What is PR for retail?</span></h3></div></div><div id="text_block-2327-11311" class="ct-text-block text-faq-new" ><span id="span-2328-11311" class="ct-span" >The retail industry consists of businesses that sell goods or services through online marketplaces, physical stores, and e-commerce platforms. Because a vast network of businesses fits into the category, carving out a niche within a sub-industry is not enough. Creating a unique brand identity that differs from the competition is crucial. This is where public relations comes in. PR for retail focuses on defining your company's unique selling points (UPS) so your products and services stand out against competitors. The principal objective of PR is to use data-driven and goal-based strategies to help brands build exposure and authenticity and encourage conversions. Internally, PR also propels businesses to achieve by motivating employees to carry out your brand’s mission as best they can.</span></div></div><div id="div_block-312-11306" class="ct-div-block" ><div id="_toggle-313-11306" class="oxy-toggle toggle-2963 toggle-2963-expanded" data-oxy-toggle-initial-state="closed" data-oxy-toggle-active-class="toggle-2963-expanded" ><div class='oxy-expand-collapse-icon' href='#'></div><div class='oxy-toggle-content'><h3 id="headline-314-11306" class="ct-headline faq-title-new"><span id="span-2330-11311" class="ct-span" >What strategies does PR employ to secure media coverage for retail?</span><br></h3></div></div><div id="text_block-2334-11311" class="ct-text-block text-faq-new" ><span id="span-2335-11311" class="ct-span" >With the increase in online marketplaces and online virality, retail companies must work to forge a strong brand identity. In today's retail market, when customer expectations are not met, it is much easier to seek out another brand. PR addresses this challenge using proactive strategies such as building media lists of journalists and influencers who can help disperse your brand to their audience. Additionally, focusing on customers, PR uses media monitoring and content creation for optimal engagement with existing and potential audiences. Well-executed PR strategies such as storytelling and thought leadership are the best way to stay relevant for the long term.</span></div></div><div id="div_block-316-11306" class="ct-div-block" ><div id="_toggle-317-11306" class="oxy-toggle toggle-2963 toggle-2963-expanded" data-oxy-toggle-initial-state="closed" data-oxy-toggle-active-class="toggle-2963-expanded" ><div class='oxy-expand-collapse-icon' href='#'></div><div class='oxy-toggle-content'><h3 id="headline-318-11306" class="ct-headline faq-title-new"><span id="span-2364-11311" class="ct-span" >How can PR assist in building partnerships and collaborations for retail brands?</span><br></h3></div></div><div id="text_block-2338-11311" class="ct-text-block text-faq-new" ><span id="span-2339-11311" class="ct-span" >PR teams assist in building partnerships for retail brands by partnering with relevant journalists, bloggers, and influencers. These partnerships don’t need to have a particularly large following to get your brand out there. Loyal audiences are more likely to take recommendations from micro-influencers and bloggers with niche audiences as opposed to large influences who have a broader audience range. Above this, PR strategies are also designed for digital presence so your brand can benefit from local and international audiences. All these strategies are grounded in media metrics and key performance indicators (KPIs) to ensure accuracy and precision when it comes to impact.</span></div></div><div id="div_block-320-11306" class="ct-div-block" ><div id="_toggle-321-11306" class="oxy-toggle toggle-2963 toggle-2963-expanded" data-oxy-toggle-initial-state="closed" data-oxy-toggle-active-class="toggle-2963-expanded" ><div class='oxy-expand-collapse-icon' href='#'></div><div class='oxy-toggle-content'><h3 id="headline-322-11306" class="ct-headline faq-title-new"><span id="span-2366-11311" class="ct-span" >How does PR help B2C online retail?</span><br></h3></div></div><div id="text_block-2341-11311" class="ct-text-block text-faq-new" ><span id="span-2342-11311" class="ct-span" >PR considers specificities such as location, audience segmentation, and market trends to expand reach. Since most e-commerce marketplaces are not tied down by location, they have the advantage of a global or national target audience. This is why PR for e-commerce-based retail companies focuses heavily on a strong digital presence with a brand narrative. At the base level, PR teams conduct audience research to define a brand niche and plan relevant social media and brand content such as newsletters and blogs to engage with communities. This combined with data-driven campaigns will drive success for B2C e-commerce retail companies.</span></div></div><div id="div_block-324-11306" class="ct-div-block" ><div id="_toggle-325-11306" class="oxy-toggle toggle-2963 toggle-2963-expanded" data-oxy-toggle-initial-state="closed" data-oxy-toggle-active-class="toggle-2963-expanded" ><div class='oxy-expand-collapse-icon' href='#'></div><div class='oxy-toggle-content'><h3 id="headline-326-11306" class="ct-headline faq-title-new"><span id="span-2368-11311" class="ct-span" >What trends in the industry can impact retail?</span><br></h3></div></div><div id="text_block-2344-11311" class="ct-text-block text-faq-new" ><span id="span-2345-11311" class="ct-span" >The retail industry has seen trends revolving around customer expectations in the past four years. Technological developments have changed how customers find and interact with retail companies due to social commerce and the increasing use of reviews, ratings, recommendations, and online virality. In addition, small businesses increasingly rely on social media platforms such as Facebook, Instagram, and TikTok shop to sell goods. This indicates a buying habit where customers don’t need to leave social media apps to purchase items. To keep up with these trends, PR stays on top of social media mentions with comprehensive monitoring of key metrics that help indicate brand sentiments, customer satisfaction, and mentions. Using these metrics, PR professionals create strategies to increase reach and exposure on social media, engaging with consumers where they spend most of their time.</span></div></div><div id="div_block-328-11306" class="ct-div-block" ><div id="_toggle-329-11306" class="oxy-toggle toggle-2963 toggle-2963-expanded" data-oxy-toggle-initial-state="closed" data-oxy-toggle-active-class="toggle-2963-expanded" ><div class='oxy-expand-collapse-icon' href='#'></div><div class='oxy-toggle-content'><h3 id="headline-330-11306" class="ct-headline faq-title-new"><span id="span-2372-11311" class="ct-span" >How can retail startups benefit from PR services?</span><br></h3></div></div><div id="text_block-2347-11311" class="ct-text-block text-faq-new" ><span id="span-2348-11311" class="ct-span" >Rather than paying for advertisements without clear objectives on audience reach, PR is a more cost-effective marketing strategy to follow. It is a well-rounded service that focuses on a company's overall outreach and exposure. This way, companies can focus their efforts on creating innovative solutions and quality products, while PR can manage everything else that comes with handling a business, including internal crisis reputation management and reputation management. In creating plans and strategies for better sentiment, PR brings in more customers and engagement by focusing on multifaceted entry points where potential customers can discover your brand.</span></div></div></div></section><div id="code_block-2476-11311" class="ct-code-block" ></div><div id="text_block-2478-11311" class="ct-text-block" ><span id="span-2479-11311" class="ct-span oxy-stock-content-styles" ><div class='heateorSssClear'></div><div class='heateor_sss_sharing_container heateor_sss_horizontal_sharing' data-heateor-sss-href='https://prlab.co/sectors/retail-pr-agency/'><div class='heateor_sss_sharing_title' style="font-weight:bold" >PRLab | PR Agency - PR Firm</div><div class="heateor_sss_sharing_ul"><a aria-label="Facebook" class="heateor_sss_facebook" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fprlab.co%2Fsectors%2Fretail-pr-agency%2F" title="Facebook" rel="nofollow noopener" target="_blank" style="font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle"><span class="heateor_sss_svg" style="background-color:#0765FE;width:20px;height:20px;border-radius:3px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box"><svg style="display:block;" focusable="false" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32"><path fill="white" d="M28 16c0-6.627-5.373-12-12-12S4 9.373 4 16c0 5.628 3.875 10.35 9.101 11.647v-7.98h-2.474V16H13.1v-1.58c0-4.085 1.849-5.978 5.859-5.978.76 0 2.072.15 2.608.298v3.325c-.283-.03-.775-.045-1.386-.045-1.967 0-2.728.745-2.728 2.683V16h3.92l-.673 3.667h-3.247v8.245C23.395 27.195 28 22.135 28 16Z"></path></svg></span></a><a aria-label="Linkedin" class="heateor_sss_button_linkedin" href="https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fprlab.co%2Fsectors%2Fretail-pr-agency%2F" title="Linkedin" rel="nofollow noopener" target="_blank" style="font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle"><span class="heateor_sss_svg heateor_sss_s__default heateor_sss_s_linkedin" style="background-color:#0077b5;width:20px;height:20px;border-radius:3px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box"><svg style="display:block;" focusable="false" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32"><path d="M6.227 12.61h4.19v13.48h-4.19V12.61zm2.095-6.7a2.43 2.43 0 0 1 0 4.86c-1.344 0-2.428-1.09-2.428-2.43s1.084-2.43 2.428-2.43m4.72 6.7h4.02v1.84h.058c.56-1.058 1.927-2.176 3.965-2.176 4.238 0 5.02 2.792 5.02 6.42v7.395h-4.183v-6.56c0-1.564-.03-3.574-2.178-3.574-2.18 0-2.514 1.7-2.514 3.46v6.668h-4.187V12.61z" fill="white"></path></svg></span></a><a aria-label="X" class="heateor_sss_button_x" href="https://twitter.com/intent/tweet?text=Retail%20PR%20Agency&url=https%3A%2F%2Fprlab.co%2Fsectors%2Fretail-pr-agency%2F" title="X" rel="nofollow noopener" target="_blank" style="font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle"><span class="heateor_sss_svg heateor_sss_s__default heateor_sss_s_x" style="background-color:#2a2a2a;width:20px;height:20px;border-radius:3px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box"><svg width="100%" height="100%" style="display:block;" focusable="false" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><path fill="white" d="M21.751 7h3.067l-6.7 7.658L26 25.078h-6.172l-4.833-6.32-5.531 6.32h-3.07l7.167-8.19L6 7h6.328l4.37 5.777L21.75 7Zm-1.076 16.242h1.7L11.404 8.74H9.58l11.094 14.503Z"></path></svg></span></a></div><div class="heateorSssClear"></div></div><div class='heateorSssClear'></div><script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Service", "name": "Retail PR agency", "url": "https://prlab.co/sectors/retail-pr-agency/", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://prlab.co/sectors/retail-pr-agency/" }, "mainEntity": { "@type": "Service", "name": "Retail PR agency" }, "description": "PR is crucial for a retail technology company. 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Loyal audiences are more likely to take recommendations from micro-influencers and bloggers with niche audiences as opposed to large influences who have a broader audience range. Above this, PR strategies are also designed for digital presence so your brand can benefit from local and international audiences. All these strategies are grounded in media metrics and key performance indicators (KPIs) to ensure accuracy and precision when it comes to impact." } },{ "@type": "Question", "name": "How does PR help B2C online retail?", "acceptedAnswer": { "@type": "Answer", "text": "PR considers specificities such as location, audience segmentation, and market trends to expand reach. Since most e-commerce marketplaces are not tied down by location, they have the advantage of a global or national target audience. This is why PR for e-commerce-based retail companies focuses heavily on a strong digital presence with a brand narrative. At the base level, PR teams conduct audience research to define a brand niche and plan relevant social media and brand content such as newsletters and blogs to engage with communities. This combined with data-driven campaigns will drive success for B2C e-commerce retail companies." } },{ "@type": "Question", "name": "What trends in the industry can impact retail?", "acceptedAnswer": { "@type": "Answer", "text": "The retail industry has seen trends revolving around customer expectations in the past four years. Technological developments have changed how customers find and interact with retail companies due to social commerce and the increasing use of reviews, ratings, recommendations, and online virality. In addition, small businesses increasingly rely on social media platforms such as Facebook, Instagram, and TikTok shop to sell goods. This indicates a buying habit where customers don’t need to leave social media apps to purchase items. To keep up with these trends, PR stays on top of social media mentions with comprehensive monitoring of key metrics that help indicate brand sentiments, customer satisfaction, and mentions. Using these metrics, PR professionals create strategies to increase reach and exposure on social media, engaging with consumers where they spend most of their time." } },{ "@type": "Question", "name": "How can retail startups benefit from PR services?", "acceptedAnswer": { "@type": "Answer", "text": "Rather than paying for advertisements without clear objectives on audience reach, PR is a more cost-effective marketing strategy to follow. It is a well-rounded service that focuses on a company's overall outreach and exposure. This way, companies can focus their efforts on creating innovative solutions and quality products, while PR can manage everything else that comes with handling a business, including internal crisis reputation management and reputation management. In creating plans and strategies for better sentiment, PR brings in more customers and engagement by focusing on multifaceted entry points where potential customers can discover your brand." } }] } </script> </span></div><section id="section-2591-11286" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-2592-11286" class="ct-headline title-2-main">Do you want to <span id="span-2593-11286" class="ct-span" >boost your growth</span> with PR?</h2><div id="text_block-2594-11286" class="ct-text-block text-description-main-page" >We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. 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