2024年微信朋友圈用户研究报告（67页）_行业报告

<!doctype html> <html> <head> <link rel="icon" href="http://jscss.winshang.com/www/images/favicon.ico" type="image/x-icon"/> <meta http-equiv="Content-Type" content="text/html; charset=gb2312" /> <title>2024年微信朋友圈用户研究报告（67页）_行业报告_赢商网</title> <meta name="keywords" content="微信朋友圈用户研究,用户研究报告"> <meta name="description" content="2024年微信朋友圈用户研究报告前言新发现 1 : 日均渗透率接近75%，我们依旧离不开朋友圈新发现 2 : 超半数用户想互动，朋友圈广告更有亲和力和公信力新发现 3 : 超7成用户兴趣被好友互动激发，朋友圈广告能留下更深刻的印象新发"> <link href="2022img/index.css" rel="stylesheet" type="text/css"/> <link href="2022img/style.css" rel="stylesheet" type="text/css"/> <link rel="stylesheet" href="fontawesome/css/font-awesome.min.css"> <script src="2022img/jquery.min.js"></script> <script src="2022img/public.js"></script> <script src="2022img/login.js"></script> <script src="2022img/md5.js"></script> <script src="2022img/userCookie.js"></script> <script src="2022js/topSearch.js" type="text/javascript"></script> <style> .viptxt{clear: both;text-align: center;line-height:45px;} .viptxt p:nth-child(1){font-size: 18px;color: #016efd;font-weight: 300;} .viptxt p:nth-child(2){font-size: 16px;color: #016efd;font-weight: 300;margin-top: 8px;} .viptxt p:nth-child(2) a{color: #016efd;} .viptxt p:nth-child(2) span{display: block;font-size: 20px;margin-top:10px;} </style> </head> <body> <div class="topall"> <div class="wrap1150"> <div class="topaleft"> <a href="http://www.winshang.com/">赢商网首页</a> <a href="http://www.winshangdata.com/" target="_blank">赢商大数据</a> <a href="http://group.winshang.com/" target="_blank">数智化方案</a> <a href="http://www.winshang.com/help/member/index.html" target="_blank">赢商通会员</a> </div> <div class="toparight"> <div class="winfz"> <div id="cutnav"> <ul> <li class="cutmenu2" onmouseover="this.className='cutmenu1'" onmouseout="this.className='cutmenu2'"> <a class="opfz">地方分站</a><span class="more"></span> <div class="cutlist"> <a href="http://cq.winshang.com/" target="_blank">重庆站</a> <a href="http://bj.winshang.com/" target="_blank">京津冀站</a> <a href="http://xa.winshang.com/" target="_blank">西北站</a> <a href="http://sh.winshang.com/" target="_blank">华东站</a> <a href="http://hb.winshang.com/" target="_blank">华中站</a> <a href="http://sz.winshang.com/" target="_blank">深圳站</a> <a href="http://yn.winshang.com/" target="_blank">云南站</a> <a href="http://fj.winshang.com/" target="_blank">福建站</a> <a href="http://gz.winshang.com/" target="_blank">贵州站</a> <a href="http://sc.winshang.com/" target="_blank">四川站</a> </div> </li> </ul> </div> </div> <div class="winot"> <a href="http://www.winshang.com/help/jieshao/About.html#wx" target="_blank">公众号矩阵</a> <a href="http://www.winshang.com/help/jieshao/About.html#video" target="_blank">视频号</a> <a href="http://m.winshang.com/h5/appdown/" target="_blank">赢商网APP</a> </div> <div class="win-login" id="login"> <a href="http://www.winshangdata.com/userCenter/register?tourl=http://down.winshang.com/" target="_blank">注册</a> <a href="http://account.winshang.com/login">登录</a> </div> <div class="win-user nav hide"> <div class="win-user-tx set"> <a href="http://account.winshang.com/" target="_blank"><img src="http://jscss.winshang.com/www/images/tx.jpg"/></a> </div> <a href="http://account.winshang.com/" target="_blank"> <div class="win-username"></div> </a> <i></i> <ul class="new"> <li><a href="http://account.winshang.com/userEditPre" target="_blank">账号设置</a></li> <li><a href="http://account.winshang.com/articleList.html">我的文章</a></li> <li><a href="http://account.winshang.com/myNews.html">我的关注</a></li> <li><a href="http://account.winshang.com/collect.html">我的收藏</a></li> <li><a href="http://up.winshang.com/down/mydown.aspx" target="_blank">我的下载</a></li> </ul> </div> </div> </div> </div> <div class="mh10"></div> <div class="wrap1150"> <div class="ad1150"></div> <script type="text/javascript"> $(document).ready(function () { $('.ad1150').load('//down.winshang.com/topgg.aspx'); }); </script> </div> <div class="mh10"></div> <div class="nsall"> <div class="wrap1150"> <div class="indxnav"> <div class="ilogo"><a href="http://down.winshang.com/" target="_blank"><img src="2022img/ilogo7.jpg" alt="赢商资料库"/></a></div> <div class="inav"><a href="http://down.winshang.com/ganhuolist.html" target="_blank">干货悦读</a><a href="http://down.winshang.com/ztlist.aspx" target="_blank">资料专题</a><a href="http://down.winshang.com/bglist.html" target="_blank">独家报告</a><a href="http://train.winshang.com/" target="_blank">赢商培训</a><a href="http://down.winshang.com/zt/2022/gongchuang/" target="_blank">共创计划</a></div> <div class="iso"> <input type="text" placeholder="请输入资料关键词" id="topKey" onfocus="this.value=''" onkeypress="if (event.keyCode == 13){document.getElementById('btnNewsSe').click();}" /> <input type="button" id="btnNewsSe" onclick="Search()" /> </div> <div class="clearfx"></div> </div> </div> </div> <div class="mh30"></div> <div class="wrap1150"> <div class="wrap_lleft"> <div class="navtxt">当前位置 > <a href="http://down.winshang.com/">赢商网资料库</a> > <a href="http://down.winshang.com/list-2401.html" target="_blank">行业报告</a> > <a href="http://down.winshang.com/list-2401.html" target="_blank">行业报告</a></div> <div class="nbocss"> <div class="showtxt"> <h1>2024年微信朋友圈用户研究报告（67页）</h1> <p><i class="fa fa-user-circle" aria-hidden="true"></i><span>uijjmk</span> <i class="fa fa-clock-o" aria-hidden="true"></i><span>2024-11-19</span><i class="fa fa-eye" aria-hidden="true"></i><span>4676</span><i class="fa fa-download" aria-hidden="true"></i><span>4</span><i class="fa fa-star" aria-hidden="true"></i><span>一星级</span></p> </div> <div class="downbtn"><a rel="nofollow" href="http://down.winshang.com/down-96500.html"><img src="2022img/downbtn.jpg"></a><span>价值：2个赢商币</span><span>文件类型：</span><span>大小：3.37MB</span></div> <div class="dlistnav"><strong>资料简介</strong><div class="dpx"><span class="on"><a rel="nofollow" href="toFavor.aspx?id=96500">收藏此资料</a></span><span class="on"><a rel="nofollow" href="checkErr.aspx?id=96500" target="_blank">资料纠错</a></span></div></div> <div class="downcon"><p>　　2024年微信朋友圈用户研究报告</p><p>　　前言</p><p>　　新发现 1 : 日均渗透率接近75%，我们依旧离不开朋友圈</p><p>　　新发现 2 : 超半数用户想互动，朋友圈广告更有亲和力和公信力</p><p>　　新发现 3 : 超7成用户兴趣被好友互动激发，朋友圈广告能留下更深刻的印象</p><p>　　新发现 4 : 近半数高收入人群更爱刷，朋友圈很适合高客单产品做营销</p><p>　　新发现 5 : 大于8成用户看广告后有行动，朋友圈广告种草能力强</p><p>　　我们还发现了更多增量空间：挖人群、扩赛道、优创意</p><p><img src="http://down1.winshang.com/umder/net/upload/2024-11-20/880ab930-f53e-4cfe-9b8e-66cccf0dfcd8.png" _src="http://down1.winshang.com/umder/net/upload/2024-11-20/880ab930-f53e-4cfe-9b8e-66cccf0dfcd8.png"/></p> </div> <script type="text/javascript"> $(document).ready(function(e) { $(".downcon img").attr("style",""); $(".downcon p").css("text-indent","0em"); }); </script> <div class="dlistnav"><strong>此分类资料推荐</strong></div> <div class="downlist" style="padding:20px;"> <ul> <li><a href="http://down.winshang.com/show-96501.html" target="_blank">2023年小红书年度生活趋势报告(34页)</a></li><li><a href="http://down.winshang.com/show-96500.html" target="_blank">2024年微信朋友圈用户研究报告（67页）</a></li><li><a href="http://down.winshang.com/show-96497.html" target="_blank">全国300多家购物中心2023销售额与客流量报告（31页）</a></li><li><a href="http://down.winshang.com/show-96489.html" target="_blank">2024《摇摆的消费者——消费者体验营销手册》（95页）</a></li><li><a href="http://down.winshang.com/show-96434.html" target="_blank">2023-2024年粤港澳大湾区餐饮消费洞察报告（28页）</a></li><li><a href="http://down.winshang.com/show-96433.html" target="_blank">2024年消费者行为趋势：洞察目标客群的购买习惯与偏好｜培训课件（27页）</a></li><li><a href="http://down.winshang.com/show-96432.html" target="_blank">2024数字化运营增长指南3.0-企业数字化案例深度解析｜Convertlab（164页）</a></li><li><a href="http://down.winshang.com/show-96431.html" target="_blank">2024上半年小红书热门内容解读报告-安全感种草洞察｜千瓜（20页）</a></li> </ul> </div> <div class="dlistnav"><strong>网友评论</strong><div class="dpx"><span>所发表点评仅代表网友个人观点，不代表赢商网观点！</span></div></div> <div style="margin:20px;"> <div class="clr"></div> </div> <div style="margin:0px 20px 20px 20px;"> <form id="form1" action="show_SaveBbs.aspx?id=96500" method="post"> <textarea name="txtBbsContent" id="txtBbsContent" class="dspt"></textarea> <div class="dsplq"> <div style="float:left;font-size:12px;">客观、真实地点评资料，将获得1-5个赢商币奖励。</div> <div class="dspbt"> <input name="submit" type="submit" value="发表评论" onClick="return checkBbs();" /> <script type="text/javascript"> function checkBbs() { var content = document.getElementById("txtBbsContent"); if (content.value == ""){alert("请输入您要点评的内容！"); content.focus(); return false;} if (content.value.length < 5){alert("请客观、真实地点评资料，且不少于5个字！"); content.focus(); return false;} } </script> </div> <div class="clr"></div> </div> </form> <div class="clr"></div> </div> </div> </div> <div class="wrap_lright nbocss"> <div style="height:41px;"><a href="http://up2.winshang.com/down/upfileNews2.aspx" target="_blank"><img src="2022img/upbtn.jpg"></a></div> <div class="allnum">网友已传 <span id="topAllNum">-</span> 份资料</div> <script src="/ax/topSearch.ashx" type="text/javascript"></script> <div class="clr"></div> <div class="mh10"></div> <div style="margin-left:20px;"> <div class="winnav"><i></i>项目</div> <div class="lmspnlt"><span><a href="http://down.winshang.com/list-2101.html" target="_blank">项目定位</a></span><span><a href="http://down.winshang.com/list-2102.html" target="_blank">项目策划</a></span><span><a href="http://down.winshang.com/list-2103.html" target="_blank">建筑设计</a></span><span><a href="http://down.winshang.com/list-2104.html" target="_blank">招商运营</a></span><span><a href="http://down.winshang.com/list-2105.html" target="_blank">营销推广</a></span><span><a href="http://down.winshang.com/list-2107.html" target="_blank">案例研究</a></span></div> </div> <div class="clr"></div> <div class="mt10" style="margin-left:20px;"> <div class="winnav"><i></i>品牌</div> <div class="lmspnlt"><span><a href="http://down.winshang.com/list-2201.html" target="_blank">品牌运营</a></span><span><a href="http://down.winshang.com/list-2203.html" target="_blank">拓展手册</a></span><span><a href="http://down.winshang.com/list-2204.html" target="_blank">品牌手册</a></span><span><a href="http://down.winshang.com/list-2202.html" target="_blank">品牌名录</a></span><span><a href="http://down.winshang.com/list-2205.html" target="_blank">品牌调研</a></span></div> </div> <div class="clr"></div> <div class="mt10" style="margin-left:20px;"> <div class="winnav"><i></i>管理</div> <div class="lmspnlt"><span><a href="http://down.winshang.com/list-2301.html" target="_blank">企业管理</a></span><span><a href="http://down.winshang.com/list-2302.html" target="_blank">工程管理</a></span><span><a href="http://down.winshang.com/list-2303.html" target="_blank">物业管理</a></span></div> </div> <div class="clr"></div> <div class="mt10" style="margin-left:20px;"> <div class="winnav"><i></i>行业</div> <div class="lmspnlt"><span><a href="http://down.winshang.com/list-2401.html" target="_blank">行业报告</a></span><span><a href="http://down.winshang.com/list-2402.html" target="_blank">市场调研</a></span></div> </div> <div class="clr"></div> <div class="mh30"></div> <div class="winnav ljpa"> <i></i>独家报告 <span class="more"><a href="http://down.winshang.com/bglist.html" target="_blank">更多</a></span> </div> <div class="ljbox"> <ul> <li><p><a href="http://down.winshang.com/bgshow20220436.html" target="_blank"><img src="https://img3.winshangdata.com/api/server-file/file/access?fileKey=20241120174025313.jpg"/></a></p><p><a href="http://down.winshang.com/bgshow20220436.html" target="_blank">赢商网百强榜-2024Q3热搜品牌榜TOP50</a></p><p>《赢商网季度热搜品牌TOP50》捕捉当季“品牌红人”解读人气品牌蹿红秘密。<br /> 《2024Q3热搜品牌TOP50》冒出不少“黑马玩家”。<br /> 对于Z世代来说，线上才是传统行业，场景不断刷新的线下更具探索性。为吸引更多的年轻人回归实体店，TOP50热搜品牌们花式整活。</p><p><span>热搜品牌榜</span><span></span></p></li><li><p><a href="http://down.winshang.com/bgshow20220435.html" target="_blank"><img src="https://img3.winshangdata.com/api/server-file/file/access?fileKey=20241119114031438.jpg"/></a></p><p><a href="http://down.winshang.com/bgshow20220435.html" target="_blank">2024年10月-赢商通会员《商业市场月报》</a></p><p>2024年10月-赢商通会员《商业市场月报》</p><p><span>商业市场月报</span><span></span></p></li><li><p><a href="http://down.winshang.com/bgshow20220431.html" target="_blank"><img src="https://img3.winshangdata.com/api/server-file/file/access?fileKey=20241107182239766.jpg"/></a></p><p><a href="http://down.winshang.com/bgshow20220431.html" target="_blank">《非标商业破圈洞察与挑战思考》</a></p><p>当前购物中心数量增长放缓，行业进入存量时代，传统的商业体不可避免地「趋同与无聊」。项目向多元化方向发展，致力于打造独特的消费体验。在这样的背景下，非标商业广受关注，指向了更多的探索性与可能性。本报告分析了非标商业的发展历程、现状、未来趋势…… </p><p><span>非标商业</span><span></span></p></li> </ul> </div> </div> </div> <div class="clr mh50"></div> <div class="win-footer"> <div class="win-footer-top"> <div class="win-service"> <script type="text/javascript" src="2022js/service.js"></script> </div> <div class="win-about"> <script type="text/javascript" src="2022js/about.js"></script> </div> <div class="win-Nopublic"> <script type="text/javascript" src="2022js/wxoa.js"></script> </div> <div class="win-Nopublic-two"> <script type="text/javascript" src="2022js/winapp.js"></script> </div> </div> <div class="clr mh30"></div> </div> <script src="../ax/downhit.ashx?id=96500"></script> <script type="text/javascript"> $(document).ready(function () { $(".opfz").mouseover(function () { $('.cutlist').show(200); }) }); </script> <script type="text/javascript" src="http://www1.winshang.com/gol/getuserinfo.ashx"></script> <script type="text/javascript" src="http://down.winshang.com/ystcontinfo.ashx?id=96500"></script> <div class="hide"> <script src="http://jscss.winshang.com/tjjs/down-stats.js" language="JavaScript"></script> </div> <script type="text/javascript" src="js/webfunny.js"></script> </body> </html>

CINXE.COM

2024年微信朋友圈用户研究报告（67页）_行业报告_赢商网