CINXE.COM

<!doctype html><html lang="en-GB"><head><meta charset="utf-8"><meta http-equiv="x-ua-compatible" content="ie=edge"><meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <script id="cookieyes" type="text/javascript" src="https://cdn-cookieyes.com/client_data/eda5ab9beb861d2059e3dd8a/script.js"></script> <script data-cfasync="false" data-pagespeed-no-defer>var gtm4wp_datalayer_name = "dataLayer"; var dataLayer = dataLayer || [];</script> <link rel="preload" href="https://www.cremarc.com/wp-content/plugins/shiftnav-pro/assets/css/fontawesome/fonts/fontawesome-webfont.woff2?v=4.7.0" as="font" type="font/woff2" crossorigin><link media="all" href="https://www.cremarc.com/wp-content/cache/autoptimize/css/autoptimize_85bb85d18e84acf96f44cea2ab6a8d23.css" rel="stylesheet"><title>How Tesla Can Get Away With Not Using Marketing - Cremarc</title><meta name="description" content="Elon Musk claims he ‘hates advertising’. We break down current Tesla marketing activity and how Elon himself is part of the marketing mix." /><link rel="canonical" href="https://www.cremarc.com/blogs/social-media-marketing/tesla-marketing-mix/" /><meta property="og:locale" content="en_GB" /><meta property="og:type" content="article" /><meta property="og:title" content="How Tesla Can Get Away With Not Using Marketing - Cremarc" /><meta property="og:description" content="Elon Musk claims he ‘hates advertising’. We break down current Tesla marketing activity and how Elon himself is part of the marketing mix." /><meta property="og:url" content="https://www.cremarc.com/blogs/social-media-marketing/tesla-marketing-mix/" /><meta property="og:site_name" content="Cremarc" /><meta property="article:published_time" content="2022-06-16T09:48:48+00:00" /><meta property="article:modified_time" content="2023-07-07T16:17:37+00:00" /><meta property="og:image" content="https://www.cremarc.com/wp-content/uploads/How-Tesla-Can-Get-Away-With-Not-Using-Marketing.jpg" /><meta property="og:image:width" content="600" /><meta property="og:image:height" content="350" /><meta property="og:image:type" content="image/jpeg" /><meta name="author" content="Gabriel Green" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:creator" content="@cremarc" /><meta name="twitter:site" content="@cremarc" /><meta name="twitter:label1" content="Written by" /><meta name="twitter:data1" content="Gabriel Green" /><meta name="twitter:label2" content="Estimated reading time" /><meta name="twitter:data2" content="4 minutes" /><link rel='dns-prefetch' href='//cdn.usefathom.com' /><link rel='dns-prefetch' href='//js-eu1.hs-scripts.com' /><link href='https://marketing.cremarc.com' rel='preconnect' /> <script type="text/javascript">window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.cremarc.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.2"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings);</script> <link rel='stylesheet' id='twb-open-sans-css' href='https://fonts.googleapis.com/css?family=Open+Sans%3A300%2C400%2C500%2C600%2C700%2C800&display=swap&ver=6.7.2' type='text/css' media='all' /><style id='wp-emoji-styles-inline-css' type='text/css'>img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; }</style><style id='global-styles-inline-css' type='text/css'>:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(body) { margin: 0; }.wp-site-blocks > .alignleft { float: left; margin-right: 2em; }.wp-site-blocks > .alignright { float: right; margin-left: 2em; }.wp-site-blocks > .aligncenter { justify-content: center; margin-left: auto; margin-right: auto; }:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}.is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){margin-left: auto !important;margin-right: auto !important;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}body{padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;}a:where(:not(.wp-element-button)){text-decoration: underline;}:root :where(.wp-element-button, .wp-block-button__link){background-color: #32373c;border-width: 0;color: #fff;font-family: inherit;font-size: inherit;line-height: inherit;padding: calc(0.667em + 2px) calc(1.333em + 2px);text-decoration: none;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}</style><link rel='stylesheet' id='bwg_googlefonts-css' href='https://fonts.googleapis.com/css?family=Ubuntu&subset=greek,latin,greek-ext,vietnamese,cyrillic-ext,latin-ext,cyrillic' type='text/css' media='all' /><style id='wp-popup-css-inline-css' type='text/css'>.wp-popup .wp-popup-content{ max-width: 780px; border-radius: 15px; opacity: 1; background-color: #0c0c0c; } .wp-popup{ background-color: #000000; }</style> <script type="text/javascript" src="https://www.cremarc.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" id="twbbwg-global-js-extra">var twb = {"nonce":"4f3c25d8d0","ajax_url":"https:\/\/www.cremarc.com\/wp-admin\/admin-ajax.php","plugin_url":"https:\/\/www.cremarc.com\/wp-content\/plugins\/photo-gallery\/booster","href":"https:\/\/www.cremarc.com\/wp-admin\/admin.php?page=twbbwg_photo-gallery"}; var twb = {"nonce":"4f3c25d8d0","ajax_url":"https:\/\/www.cremarc.com\/wp-admin\/admin-ajax.php","plugin_url":"https:\/\/www.cremarc.com\/wp-content\/plugins\/photo-gallery\/booster","href":"https:\/\/www.cremarc.com\/wp-admin\/admin.php?page=twbbwg_photo-gallery"};</script> <script type="text/javascript" src="https://cdn.usefathom.com/script.js" id="fathom-snippet-js" defer="defer" data-wp-strategy="defer" data-site="ZDRIJFKX" data-no-minify></script> <script type="text/javascript" id="bwg_frontend-js-extra">var bwg_objectsL10n = {"bwg_field_required":"field is required.","bwg_mail_validation":"This is not a valid email address.","bwg_search_result":"There are no images matching your search.","bwg_select_tag":"Select Tag","bwg_order_by":"Order By","bwg_search":"Search","bwg_show_ecommerce":"Show Ecommerce","bwg_hide_ecommerce":"Hide Ecommerce","bwg_show_comments":"Show Comments","bwg_hide_comments":"Hide Comments","bwg_restore":"Restore","bwg_maximize":"Maximise","bwg_fullscreen":"Fullscreen","bwg_exit_fullscreen":"Exit Fullscreen","bwg_search_tag":"SEARCH...","bwg_tag_no_match":"No tags found","bwg_all_tags_selected":"All tags selected","bwg_tags_selected":"tags selected","play":"Play","pause":"Pause","is_pro":"","bwg_play":"Play","bwg_pause":"Pause","bwg_hide_info":"Hide info","bwg_show_info":"Show info","bwg_hide_rating":"Hide rating","bwg_show_rating":"Show rating","ok":"Ok","cancel":"Cancel","select_all":"Select all","lazy_load":"0","lazy_loader":"https:\/\/www.cremarc.com\/wp-content\/plugins\/photo-gallery\/images\/ajax_loader.png","front_ajax":"0","bwg_tag_see_all":"see all tags","bwg_tag_see_less":"see less tags"};</script> <script type="text/javascript" id="ssb-front-js-js-extra">var SSB = {"ajax_url":"https:\/\/www.cremarc.com\/wp-admin\/admin-ajax.php","fb_share_nonce":"164a2b10ab"};</script> <link rel="https://api.w.org/" href="https://www.cremarc.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.cremarc.com/wp-json/wp/v2/posts/2356" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.cremarc.com/xmlrpc.php?rsd" /><link rel='shortlink' href='https://www.cremarc.com/?p=2356' /><link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.cremarc.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.cremarc.com%2Fblogs%2Fsocial-media-marketing%2Ftesla-marketing-mix%2F" /><link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.cremarc.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.cremarc.com%2Fblogs%2Fsocial-media-marketing%2Ftesla-marketing-mix%2F&format=xml" /> <script class="hsq-set-content-id" data-content-id="blog-post">var _hsq = _hsq || []; _hsq.push(["setContentType", "blog-post"]);</script> <style type="text/css" id="shiftnav-dynamic-css">@media only screen and (min-width:1100px){ #shiftnav-toggle-main, .shiftnav-toggle-mobile{ display:none; } .shiftnav-wrap { padding-top:0 !important; } } @media only screen and (max-width:1099px){ .theme-header{ display:none !important; } } /** ShiftNav Custom Menu Styles (Customizer) **/ /* togglebar */ #shiftnav-toggle-main { background:#1d252c; color:#7e57c5; } #shiftnav-toggle-main.shiftnav-toggle-main-entire-bar:before, #shiftnav-toggle-main .shiftnav-toggle-burger { font-size:24px; } /* shiftnav-main */ .shiftnav.shiftnav-shiftnav-main ul.shiftnav-menu li.menu-item.shiftnav-active > .shiftnav-target, .shiftnav.shiftnav-shiftnav-main ul.shiftnav-menu li.menu-item.shiftnav-in-transition > .shiftnav-target, .shiftnav.shiftnav-shiftnav-main ul.shiftnav-menu.shiftnav-active-on-hover li.menu-item > .shiftnav-target:hover, .shiftnav.shiftnav-shiftnav-main ul.shiftnav-menu.shiftnav-active-highlight li.menu-item > .shiftnav-target:active { background:#1d1d20; } .shiftnav.shiftnav-shiftnav-main ul.shiftnav-menu li.menu-item.current-menu-item > .shiftnav-target, .shiftnav.shiftnav-shiftnav-main ul.shiftnav-menu li.menu-item ul.sub-menu .current-menu-item > .shiftnav-target, .shiftnav.shiftnav-shiftnav-main ul.shiftnav-menu > li.shiftnav-sub-accordion.current-menu-ancestor > .shiftnav-target, .shiftnav.shiftnav-shiftnav-main ul.shiftnav-menu > li.shiftnav-sub-shift.current-menu-ancestor > .shiftnav-target { background:#1d1d20; } .shiftnav.shiftnav-shiftnav-main ul.shiftnav-menu li.menu-item.shiftnav-highlight > .shiftnav-target, .shiftnav.shiftnav-shiftnav-main ul.shiftnav-menu li.menu-item ul.sub-menu .shiftnav-highlight > .shiftnav-target { background:#1d1d20; } .shiftnav.shiftnav-shiftnav-main ul.shiftnav-menu li.menu-item > .shiftnav-target { font-size:16px; font-weight:bold; } .shiftnav.shiftnav-shiftnav-main ul.shiftnav-menu li.menu-item > .shiftnav-target, .shiftnav.shiftnav-shiftnav-main ul.shiftnav-menu li.menu-item > .shiftnav-submenu-activation { border:none; } .shiftnav.shiftnav-shiftnav-main ul.shiftnav-menu li.menu-item > .shiftnav-submenu-activation { background:#1d1d20; } .shiftnav.shiftnav-shiftnav-main ul.shiftnav-menu ul.sub-menu { background:#ffffff; } .shiftnav.shiftnav-shiftnav-main ul.shiftnav-menu ul.sub-menu li.menu-item > .shiftnav-target { font-size:14px; font-weight:normal; } /* Status: Loaded from Transient */</style><style media="screen">.simplesocialbuttons.simplesocialbuttons_inline .ssb-fb-like { margin: ; } /*inline margin*/ .simplesocialbuttons.simplesocialbuttons_inline.simplesocial-round-btm-border button{ margin: ; } /*margin-digbar*/</style><meta property="og:title" content="How Tesla Can Get Away With Not Using Marketing - Cremarc" /><meta property="og:description" content="Despite Elon Musk saying he 'hates advertising', this blog breaks down Tesla's current marketing activity, and outlines his part of the marketing mix." /><meta property="og:url" content="https://www.cremarc.com/blogs/social-media-marketing/tesla-marketing-mix/" /><meta property="og:site_name" content="Cremarc" /><meta property="og:image" content="https://www.cremarc.com/wp-content/uploads/How-Tesla-Can-Get-Away-With-Not-Using-Marketing.jpg" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:description" content="Despite Elon Musk saying he 'hates advertising', this blog breaks down Tesla's current marketing activity, and outlines his part of the marketing mix." /><meta name="twitter:title" content="How Tesla Can Get Away With Not Using Marketing - Cremarc" /><meta property="twitter:image" content="https://www.cremarc.com/wp-content/uploads/How-Tesla-Can-Get-Away-With-Not-Using-Marketing.jpg" /> <script data-cfasync="false" data-pagespeed-no-defer type="text/javascript">var dataLayer_content = {"pagePostType":"post","pagePostType2":"single-post","pageCategory":["marketing","social-media-marketing","thought-leadership"],"pageAttributes":["marketing-strategy","marketing2021"],"pagePostAuthor":"Gabriel Green"}; dataLayer.push( dataLayer_content );</script> <script data-cfasync="false">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-P8JPGRH');</script> <link rel="stylesheet" href="https://use.typekit.net/eed2syn.css"><style type="text/css">.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}</style> <script type="application/ld+json" class="saswp-schema-markup-output">[{"@context":"https:\/\/schema.org\/","@graph":[{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Home","url":"https:\/\/www.cremarc.com\/"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"B2B Marketing Services","url":"https:\/\/www.cremarc.com\/b2b-marketing-services\/"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Strategy, branding & proposition","url":"https:\/\/www.cremarc.com\/b2b-marketing-services\/b2b-branding-agency"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Digital marketing","url":"https:\/\/www.cremarc.com\/b2b-marketing-services\/b2b-digital-marketing-services"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Marketing technology","url":"https:\/\/www.cremarc.com\/b2b-marketing-services\/marketing-technology"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Account based marketing","url":"https:\/\/www.cremarc.com\/b2b-marketing-services\/account-based-marketing"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Content marketing","url":"https:\/\/www.cremarc.com\/b2b-marketing-services\/b2b-content-marketing-services"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Website Design & Development","url":"https:\/\/www.cremarc.com\/b2b-marketing-services\/b2b-web-design-agency"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"About","url":""},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Why Cremarc","url":"https:\/\/www.cremarc.com\/why-cremarc"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Meet the team","url":"https:\/\/www.cremarc.com\/meet-the-team"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Join the team","url":"https:\/\/www.cremarc.com\/join-the-team"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Resource Hub","url":""},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Podcasts","url":"https:\/\/www.cremarc.com\/podcasts\/"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Blogs","url":"https:\/\/www.cremarc.com\/blogs"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Case Studies","url":"https:\/\/www.cremarc.com\/case-studies"},{"@context":"https:\/\/schema.org\/","@type":"SiteNavigationElement","@id":"https:\/\/www.cremarc.com#Main Nav","name":"Contact Us","url":"\/contact\/"}]}, {"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","@id":"https:\/\/www.cremarc.com\/blogs\/social-media-marketing\/tesla-marketing-mix\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/www.cremarc.com","name":"Cremarc - B2B Tech Marketing Agency"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/www.cremarc.com\/blogs\/social-media-marketing\/","name":"Social Media Marketing"}},{"@type":"ListItem","position":3,"item":{"@id":"https:\/\/www.cremarc.com\/blogs\/social-media-marketing\/tesla-marketing-mix\/","name":"How Tesla Can Get Away With Not Using Marketing"}}]}, {"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.cremarc.com\/blogs\/social-media-marketing\/tesla-marketing-mix\/#BlogPosting","url":"https:\/\/www.cremarc.com\/blogs\/social-media-marketing\/tesla-marketing-mix\/","inLanguage":"en-GB","mainEntityOfPage":"https:\/\/www.cremarc.com\/blogs\/social-media-marketing\/tesla-marketing-mix\/","headline":"How Tesla Can Get Away With Not Using Marketing","description":"Elon Musk claims he \u2018hates advertising\u2019. We break down current Tesla marketing activity and how Elon himself is part of the marketing mix.","articleBody":"In this blog, we look at actions that could be considered part of a Tesla marketing campaign, and also consider Tesla advertising activities,\u00a0despite Elon Musk's claims that he engaged in no marketing at all. A short while ago, I saw an article circulating on LinkedIn titled \u2018How Tesla spend \u00a30 on marketing and still continue to grow\u2019. *Spoiler alert* They don\u2019t. Without sounding like the most generic best man speech; the Oxford dictionary defines \u2018marketing\u2019 as \u2018the activity of presenting, advertising and selling a company's products or services in the best possible way\u2019. Tesla CEO, Elon Musk, likes to claim that he \u2018hates advertising\u2019. That tweet was not a one-off sarcastic comment. Elon Musk has claimed on multiple occasions that he \u2018does not like advertising\u2019 and that \u2018Tesla does not use marketing\u2019. Let\u2019s break down Tesla\u2019s current marketing activity, then outline how Tesla does indeed use advertising, with the help of Elon himself. Influencer Marketing The first and most obvious component of the Tesla marketing mix is influencer marketing. Influencer marketing is where businesses pay celebrities or accounts with large followings to promote their products or services. After many grey areas and legal disputes, influencer marketing is now ticking along at a steady incline, expected to be worth $13.8 billion by the end of 2021 (according to Influencer Marketing Hub). Tesla may not pay any \u2018influencers\u2019, but it just so happens that their CEO, Elon Musk, has almost 60 million followers on Twitter. Elon Musk is an influencer. Okay, not the type of influencer that walks around London posting Instagram stories of cocktails with #ad in the bottom left corner of the screen, but the very definition of the word. Elon Musk influences a large audience of followers, and so Tesla, with Elon very much involved, is utilising influencer marketing to promote the brand. Musk constantly shares updates about Tesla and retweets many of their tweets. That brings me onto the next component of the \u2018non-existent\u2019 Tesla marketing mix: Social Media Twitter, Instagram, LinkedIn \u2013 what do these platforms have in common? They\u2019re all social media channels yes. They also all have an official Tesla social account on them, sharing organic posts about product, business, and service updates, to a combined audience of over 28million users. This one speaks for itself. Organic social media is definitely a form of marketing. And someone has to be paid to manage these channels, especially with the number of eyes on them. PR PR is the practice of managing the reputation of a business, group, or person, and attempting to affect the public\u2019s perception of said person\/people. Tesla claiming to be, and Musk claiming that Tesla are, one of the only companies in the S&P 500 to spend nothing on advertising is a PR stunt in itself. I for one, would not be writing this blog if they hadn\u2019t made such claims. You wouldn\u2019t have clicked on this blog. I wouldn\u2019t have seen the blog that made me write this blog. Blogception from a very ingenious PR play by Musk. Commendable to an extent. Flashy Website Again, do I need to explain this one? Tesla have a website and I imagine that it wasn\u2019t free to create. Tesla News Tesla News is a newsletter sent to company stakeholders and customers. Newsletters are a large part of marketing. According to Statista (2020), email users globally are to hit 4.3 billion, and with almost 21% of emails being opened in the first hour of sitting in an inbox, the channel still remains one of the best for ROI. DMA (2019) have conducted research into email marketing and found that, on average, for ever $1 you spend, you can expect an average return of $42. These statistics are more of a showcase for how strong email is as a channel for marketers. Primarily helping to push users down the marketing funnel, I\u2019m sure Tesla have their strategies when it comes to email marketing. Again, someone has to manage this content from a paid marketing automation platform. How does looking at Tesla's marketing help us? The point of this article is to not prove Tesla wrong, but to point out their potential naivety when it comes to what counts as marketing. Elon Musk most likely doesn\u2019t consider himself as an influencer and wouldn\u2019t put two and two together to discover that Tesla are technically implementing a constant influencer marketing campaign, just without the #ad. Marketing is everywhere. Social media channels, whether they be organic or paid, the PR stunt that might not be a PR stunt, the website\u2026it all counts as marketing. At Cremarc we help our clients with all elements of the marketing mix. We build websites, rebrand, implement email campaigns, manage social media channels, assist with PR, and more. We even provide a free-of-charge Marketing Discovery session so you can see what needs to be done before you partner with us. Get in touch today!   Want to read more of our\u00a0take on digital advertising trends and news, read our blog post: \u00a0We\u2019re entering the \u2018cookieless future': are you ready?","keywords":"Marketing Strategy, Marketing2021, ","datePublished":"2022-06-16T10:48:48+01:00","dateModified":"2023-07-07T17:17:37+01:00","author":{"@type":"Person","name":"Gabriel Green","description":"Gabe thrives as a Senior Marketing Success Manager, leading on a range of clients spanning cybersecurity, AI and factory machinery, managing their marketing strategy and campaigning. He has a passion for behavioural science and combining human psychology with marketing. His strategic and creative approach to marketing makes him a crucial team member.","url":"https:\/\/www.cremarc.com\/author\/gabriel-green\/","sameAs":["https:\/\/www.linkedin.com\/in\/gabe-green-88132a131\/"]},"editor":{"@type":"Person","name":"Gabriel Green","description":"Gabe thrives as a Senior Marketing Success Manager, leading on a range of clients spanning cybersecurity, AI and factory machinery, managing their marketing strategy and campaigning. He has a passion for behavioural science and combining human psychology with marketing. His strategic and creative approach to marketing makes him a crucial team member.","url":"https:\/\/www.cremarc.com\/author\/gabriel-green\/","sameAs":["https:\/\/www.linkedin.com\/in\/gabe-green-88132a131\/"]},"publisher":{"@type":"Organization","name":"Cremarc","url":"https:\/\/www.cremarc.com","logo":{"@type":"ImageObject","url":"https:\/\/www.cremarc.com\/wp-content\/uploads\/Cremarc-Agency-Logo-160-50.jpg","width":"667","height":"209"}},"image":[{"@type":"ImageObject","@id":"https:\/\/www.cremarc.com\/blogs\/social-media-marketing\/tesla-marketing-mix\/#primaryimage","url":"https:\/\/www.cremarc.com\/wp-content\/uploads\/How-Tesla-Can-Get-Away-With-Not-Using-Marketing-1200x700.jpg","width":"1200","height":"700","caption":"Tesla marketing and Tesla advertising are everywhere"},{"@type":"ImageObject","url":"https:\/\/www.cremarc.com\/wp-content\/uploads\/How-Tesla-Can-Get-Away-With-Not-Using-Marketing-1200x900.jpg","width":"1200","height":"900","caption":"Tesla marketing and Tesla advertising are everywhere"},{"@type":"ImageObject","url":"https:\/\/www.cremarc.com\/wp-content\/uploads\/How-Tesla-Can-Get-Away-With-Not-Using-Marketing-1200x675.jpg","width":"1200","height":"675","caption":"Tesla marketing and Tesla advertising are everywhere"},{"@type":"ImageObject","url":"https:\/\/www.cremarc.com\/wp-content\/uploads\/How-Tesla-Can-Get-Away-With-Not-Using-Marketing-600x600.jpg","width":"600","height":"600","caption":"Tesla marketing and Tesla advertising are everywhere"},{"@type":"ImageObject","url":"https:\/\/www.cremarc.com\/wp-content\/uploads\/elon-musk-tweet.jpg","width":2560,"height":1200,"caption":"Elon Musk Tweet"}]}]</script> <style type="text/css" id="wp-custom-css">footer.content-info .col-sm-7 img { width: 100%; } @media (max-width: 768px) { #latest-case-studies .cs-block-1 { height: 400px; } footer.content-info img:not(.svg) { width: 100%; padding: 10px 40px; } } @media (max-width: 480px) { .sub-heading {line-height: 1.8rem;} } /* Remove underline of links */ a:where(:not(.wp-element-button)) { text-decoration:none!important; } /* Client Work Showcase Gallery */ .postid-4517 #bwg_container1_0 #bwg_container2_0 #spider_popup_overlay_0 { background-color: #000000; opacity: 0.60; } .postid-4517 .bwg_image_title, .postid-4517 .bwg_image_title * { color: #000000 !important; font-family: inherit; font-size: 20px; font-weight: bold; word-wrap: break-word; } .postid-4517 .bwg_image_description, .postid-4517 .bwg_image_description * { color: #000000 !important; font-family: inherit; font-size: 16px; font-weight: 400; word-break: break-word; } .postid-4517 .bwg_close_btn { opacity: 1; font-size: 40px; margin-right: 20px; margin-top: 20px; } .postid-4517 i.bwg_next_btn.bwg-icon-angle-right { color: black; font-size: 40px; margin-right: 20px; } .postid-4517 i.bwg_prev_btn.bwg-icon-angle-left { color: black; font-size: 40px; margin-left: 20px; } .postid-4517 .bwg_thumbnail.bwg_container .search_line .CaptionCont span { font-size: 15px; text-transform: capitalize; font-family: inherit; line-height: 31px; } .postid-4517 .bwg_search_input_container span.search_placeholder_title span { font-size: 15px !important; font-family: poppins,sans-serif !important; text-transform: capitalize; } .postid-4517 i.bwg-icon-search.bwg_search { font-size: 15px !important; } .postid-4578 #bwg_container1_0 #bwg_container2_0 #spider_popup_overlay_0 { background-color: #000000; opacity: 0.60; } .postid-4578 .bwg_image_title, .postid-4517 .bwg_image_title * { color: #000000 !important; font-family: inherit; font-size: 20px; font-weight: bold; word-wrap: break-word; } .postid-4578 .bwg_image_description, .postid-4517 .bwg_image_description * { color: #000000 !important; font-family: inherit; font-size: 16px; font-weight: 400; word-break: break-word; } .postid-4578 .bwg_close_btn { opacity: 1; font-size: 40px; margin-right: 20px; margin-top: 20px; } .postid-4578 i.bwg_next_btn.bwg-icon-angle-right { color: black; font-size: 40px; margin-right: 20px; } .postid-4578 i.bwg_prev_btn.bwg-icon-angle-left { color: black; font-size: 40px; margin-left: 20px; } .postid-4578 .bwg_thumbnail.bwg_container .search_line .CaptionCont span { font-size: 15px; text-transform: capitalize; font-family: inherit; line-height: 31px; } .postid-4578 .bwg_search_input_container span.search_placeholder_title span { font-size: 15px !important; font-family: poppins,sans-serif !important; text-transform: capitalize; } .postid-4578 i.bwg-icon-search.bwg_search { font-size: 15px !important; } div#popmake-5023 { background: #1d252c; padding: 40px; border: none; } div#popmake-5023 h2 { color: #7e57c5; font-weight: bold; font-size: 40px; padding-bottom: 20px; } div#popmake-5023 p { color: white; line-height: 20px; } .topRow { display: flex; flex-direction: row; } .wp-popup .wp-popup-content { padding: 25px 0 25px 25px; } .p2pop{ padding-bottom:20px; } .columnPop.columnPop1 { padding-right: 10px; } .wp-popup { background-color: #3f3f3fe6 !important; } .columnPop1 h2{ padding-bottom:8px; font-weight: 500; } button.wp-popup-close-icon.wp-popup-close { margin: 5px 10px; } .cremarc-font-purple { color: #7e57c5; } .page-id-5289 #block-2 { margin-bottom: 70px; } h2.subheading.text-center { padding-bottom: 20px; } .youtube-container { position: relative; padding-bottom: 56.25%; /* 16:9 aspect ratio */ } .youtube-container iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } .hubspotForm-podcasts { background: white; color: #1d252c; padding: 10px 25px 35px 25px; } @media only screen and (min-width: 1100px) { #hero .text-holder { padding: 170px 0 100px; } } body.single-podcasts { background-color: #1d252c; } body.single-podcasts .bg-white { background-color: #FFFFFF !important; } .single-podcasts #hero {background-image: none !important;} /* *********************************** */ /* ***** EDITS FOR PODCAST POST 5331 ***** */ /* *********************************** */ .postid-5331 .cr-7442998 { display: flex; flex-wrap: wrap; } .postid-5331 .cr4836148 { padding: 0 0.5rem; flex: 1 1 calc(25%); text-align: center; } .postid-5331 .cr4836148 img { width: 100%; height: auto; display: block; } @media (max-width: 768px) { .postid-5331 .cr4836148 { flex: 1 1 calc(50%); padding: 0.5rem; } } /* *********************************** */ /* *********************************** */ /* *********************************** */ /* ***** EDITS FOR PODCAST BUZZSPROUT SOCIAL MEDIA LINKS ***** */ /* *********************************** */ .cr-7442998 { display: flex; flex-wrap: wrap; } .cr-8246144 { margin-top: 4rem; } .cr4836148 { padding: 0 0.5rem; flex: 1 1 calc(25%); text-align: center; } .cr4836148 img { width: 100%; height: auto; display: block; } @media (max-width: 768px) { .cr-8246144 { margin-top: 2rem; } .cr4836148 { flex: 1 1 calc(50%); padding: 0.5rem; } } /* *********************************** */ /* *********************************** */</style></head><body class="post-template-default single single-post postid-2356 single-format-standard tesla-marketing-mix app-data index-data singular-data single-data single-post-data single-post-tesla-marketing-mix-data"> <script>function myFunction(x) { x.classList.toggle("change"); }</script> <header class="theme-header"><nav class="navbar navbar-expand-lg p-0"> <a class="logo" href="https://www.cremarc.com/"> <img src="/wp-content/uploads/cremarc-logo.svg" class="img-fluid default-logo" alt="Cremarc" style="width: 200px;"> <img src="/wp-content/uploads/cremarc-logo-blue.svg" class="img-fluid hover-logo" alt="Cremarc" style="width: 200px;"> </a> <button class="navbar-toggler p-0" type="button" data-toggle="collapse" data-target="#navbarSupportedContent" aria-controls="navbarSupportedContent" aria-expanded="false" aria-label="Toggle navigation"><div onclick="myFunction(this)"><div class="bar1"></div><div class="bar2"></div><div class="bar3"></div></div> </button><div class="collapse navbar-collapse" id="navbarSupportedContent"><div class="menu-main-nav-container"><ul id="menu-main-nav" class="navbar-nav ml-auto align-items-center"><li id="menu-item-2503" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2503"><a href="https://www.cremarc.com/">Home</a></li><li id="menu-item-2586" class="has-mega-menu menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2586"><a href="https://www.cremarc.com/b2b-marketing-services/">B2B Marketing Services</a><ul class="sub-menu"><li id="menu-item-2588" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2588"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-branding-agency"><span class="menu-title">Strategy, branding <br/>& proposition</span><span class="menu-description">For marketing to deliver an impact for you, it needs to be underpinned by a clear strategy that links the aspirations of your organisation to the needs of your target markets.<span></a></li><li id="menu-item-2587" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2587"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-digital-marketing-services"><span class="menu-title">Digital <br/>marketing</span><span class="menu-description">We deliver digital impact through web, search, socials and integrated campaigns, and align your digital marketing with measured results.<span></a></li><li id="menu-item-2678" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2678"><a href="https://www.cremarc.com/b2b-marketing-services/marketing-technology"><span class="menu-title">Marketing <br/>technology</span><span class="menu-description">MarTech opens up far more possibilities to be better, to constantly learn, and do things that, in the past, were simply not possible.<span></a></li><li id="menu-item-2677" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2677"><a href="https://www.cremarc.com/b2b-marketing-services/account-based-marketing"><span class="menu-title">Account based <br/>marketing</span><span class="menu-description">Through account-based marketing we can help you to be laser focused and open doors for you that have previously been closed.<span></a></li><li id="menu-item-2676" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2676"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-content-marketing-services"><span class="menu-title">Content <br/>marketing</span><span class="menu-description">We create content that captures attention, draws in your target personas, and turns initial interest into intent to purchase.<span></a></li><li id="menu-item-4817" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4817"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-web-design-agency"><span class="menu-title">Website Design & Development</span><span class="menu-description">We design compelling, user-focused B2B websites, combining engaging content and UX for impactful brand representation and audience engagement.<span></a></li></ul></li><li id="menu-item-3008" class="has-mega-menu pipe menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3008"><a>About</a><ul class="sub-menu"><li id="menu-item-3004" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-3004"><a href="https://www.cremarc.com/why-cremarc"><span class="menu-title">Why Cremarc</span><span class="menu-description">A team of talented people that blend creative and innovative thinking with science and data, delivering measurable return for clients.<span></a></li><li id="menu-item-2709" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-2709"><a href="https://www.cremarc.com/meet-the-team"><span class="menu-title">Meet the team</span><span class="menu-description">Meet the lovely team members that make cremarc who we are. It’s always nice to put a face to a name so come and take a look.<span></a></li><li id="menu-item-2708" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-2708"><a href="https://www.cremarc.com/join-the-team"><span class="menu-title">Join the team</span><span class="menu-description">Do you love marketing and think you are brilliant at what you do? We are a rapidly growing company and are constantly looking for marketing rockstars to join the team.<span></a></li></ul></li><li id="menu-item-2506" class="has-mega-menu menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2506"><a>Resource Hub</a><ul class="sub-menu"><li id="menu-item-5315" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-5315"><a href="https://www.cremarc.com/podcasts/"><span class="menu-title">Podcasts</span><span class="menu-description">Listen and stream the Generation Marketing podcast today for opinions, insights, and success stories!<span></a></li><li id="menu-item-2707" class="single-height menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-2707"><a href="https://www.cremarc.com/blogs"><span class="menu-title">Blogs</span><span class="menu-description">Want to improve your digital marketing knowledge? We have plenty of blogs ranging a multitude of topics so come and take a look!<span></a></li><li id="menu-item-3128" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-3128"><a href="https://www.cremarc.com/case-studies"><span class="menu-title">Case Studies</span><span class="menu-description">We are not only proud of the work we have delivered for our clients, but the results and value it has delivered for them. Take a look at some of our case studies.<span></a></li></ul></li><li id="menu-item-2507" class="header-btn menu-item menu-item-type-custom menu-item-object-custom menu-item-2507"><a href="/contact/">Contact Us</a></li></ul></div></div></nav></header><div class="wrap" role="document"><div class="content"><main class="main"><article class="post-2356 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing category-social-media-marketing category-thought-leadership tag-marketing-strategy tag-marketing2021"><div id="hero" class="left-align"><div class="container"><div class="text-holder" style="max-width: 1000px; margin: 0 auto; text-align: left;"><div id="breadcrumbs" style="position:relative; padding:0; top: auto;"><p><a href="/">Home</a><span><span><a href="https://www.cremarc.com/blogs/">Blogs</a></span> <span><a href="https://www.cremarc.com/blogs/social-media-marketing/">Social Media Marketing</a></span> <span class="breadcrumb_last" aria-current="page">How Tesla Can Get Away With Not Using Marketing</span></span></p></div><h1 class="banner-heading c-purple">How Tesla Can Get Away With Not Using Marketing</h1><p>Despite Elon Musk saying he ‘hates advertising’, this blog breaks down Tesla’s current marketing activity, and outlines his part of the marketing mix.</p><p> <time class="updated" datetime="2022-06-16T09:48:48+00:00">16th June 2022</time> - By <a href="https://www.cremarc.com/author/gabriel-green/" rel="author" class="fn" style="color: #fff;"> Gabriel Green </a></p><div class="simplesocialbuttons simplesocial-round-btm-border simplesocialbuttons_inline simplesocialbuttons-align-left simplesocialbuttons-inline-no-animation"> <button class="simplesocial-fb-share" rel="nofollow" target="_blank" aria-label="Facebook Share" data-href="https://www.facebook.com/sharer/sharer.php?u=https://www.cremarc.com/blogs/social-media-marketing/tesla-marketing-mix/" onclick="javascript:window.open(this.dataset.href, '', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600');return false;"><span class="simplesocialtxt">Facebook </span> </button> <button class="simplesocial-twt-share" rel="nofollow" target="_blank" aria-label="Twitter Share" data-href="https://twitter.com/intent/tweet?text=How+Tesla+Can+Get+Away+With+Not+Using+Marketing&url=https://www.cremarc.com/blogs/social-media-marketing/tesla-marketing-mix/&via=Cremarc" onclick="javascript:window.open(this.dataset.href, '', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600');return false;"><span class="simplesocialtxt">Twitter</span> </button> <button rel="nofollow" target="_blank" class="simplesocial-linkedin-share" aria-label="LinkedIn Share" data-href="https://www.linkedin.com/sharing/share-offsite/?url=https://www.cremarc.com/blogs/social-media-marketing/tesla-marketing-mix/" onclick="javascript:window.open(this.dataset.href, '', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600');return false;"><span class="simplesocialtxt">LinkedIn</span></button> <button onclick="javascript:window.open(this.dataset.href, '_blank' );return false;" class="simplesocial-whatsapp-share" rel="nofollow" target="_blank" aria-label="WhatsApp Share" data-href="https://api.whatsapp.com/send?text=https://www.cremarc.com/blogs/social-media-marketing/tesla-marketing-mix/"><span class="simplesocialtxt">WhatsApp</span></button> <button class="simplesocial-reddit-share" rel="nofollow" target="_blank" aria-label="Reddit Share" data-href="https://reddit.com/submit?url=https://www.cremarc.com/blogs/social-media-marketing/tesla-marketing-mix/&title=How+Tesla+Can+Get+Away+With+Not+Using+Marketing" onclick="javascript:window.open(this.dataset.href, '', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600');return false;" ><span class="simplesocialtxt">Reddit</span> </button> <button class="simplesocial-msng-share" rel="nofollow" target="_blank" aria-label="Facebook Messenger Share" onclick="javascript:window.open( this.dataset.href, '_blank', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600' );return false;" data-href="http://www.facebook.com/dialog/send?app_id=891268654262273&redirect_uri=https%3A%2F%2Fwww.cremarc.com%2Fblogs%2Fsocial-media-marketing%2Ftesla-marketing-mix%2F&link=https%3A%2F%2Fwww.cremarc.com%2Fblogs%2Fsocial-media-marketing%2Ftesla-marketing-mix%2F&display=popup" ><span class="simplesocialtxt">Messenger</span></button> <button onclick="javascript:window.location.href = this.dataset.href;return false;" class="simplesocial-email-share" aria-label="Share through Email" rel="nofollow" target="_blank" data-href="mailto:?subject=How Tesla Can Get Away With Not Using Marketing&body=https://www.cremarc.com/blogs/social-media-marketing/tesla-marketing-mix/"><span class="simplesocialtxt">Email</span></button></div></div></div></div><div class="padding-default bg-white" style="padding-top: 45px;"><div class="container"><div class="entry-content" style="max-width: 1000px; margin: 0 auto"><div style="margin-bottom: 25px;"> <img width="600" height="350" src="https://www.cremarc.com/wp-content/uploads/How-Tesla-Can-Get-Away-With-Not-Using-Marketing.jpg" class="img-fluid wp-post-image" alt="Tesla marketing and Tesla advertising are everywhere" decoding="async" fetchpriority="high" /></div><p><em>In this blog, we look at actions that could be considered part of a Tesla marketing campaign, and also consider Tesla advertising activities, despite Elon Musk’s claims that he engaged in no marketing at all.</em></p><p>A short while ago, I saw an article circulating on LinkedIn titled ‘How Tesla spend £0 on marketing and still continue to grow’.</p><p><em>*Spoiler alert*</em> They don’t.</p><p>Without sounding like the most generic best man speech; the Oxford dictionary defines ‘marketing’ as ‘the activity of presenting, advertising and selling a company’s products or services in the best possible way’.</p><p><img decoding="async" class="alignnone wp-image-2358" src="https://www.cremarc.com/wp-content/uploads/elon-musk-tweet.jpg" alt="Elon Musk Tweet" width="475" height="223" /></p><p>Tesla CEO, Elon Musk, likes to claim that he ‘<a href="https://twitter.com/elonmusk/status/1188890479401689088?lang=en">hates advertising</a>’.</p><p>That tweet was not a one-off sarcastic comment. Elon Musk has claimed on multiple occasions that he ‘does not like advertising’ and that ‘Tesla does not use marketing’.</p><p>Let’s break down Tesla’s current marketing activity, then outline how Tesla does indeed use advertising, with the help of Elon himself.</p><h3><strong>Influencer Marketing</strong></h3><p>The first and most obvious component of the Tesla marketing mix is influencer marketing. Influencer marketing is where businesses pay celebrities or accounts with large followings to promote their products or services. After many grey areas and legal disputes, influencer marketing is now ticking along at a steady incline, expected to be worth $13.8 billion by the end of 2021 (according to <a href="https://influencermarketinghub.com/">Influencer Marketing Hub</a>).</p><p>Tesla may not pay any ‘influencers’, but it just so happens that their CEO, Elon Musk, has almost 60 million followers on Twitter. Elon Musk is an influencer. Okay, not the type of influencer that walks around London posting Instagram stories of cocktails with #ad in the bottom left corner of the screen, but the very definition of the word. Elon Musk influences a large audience of followers, and so Tesla, with Elon very much involved, is utilising influencer marketing to promote the brand.</p><p>Musk constantly shares updates about Tesla and retweets many of their tweets. That brings me onto the next component of the ‘non-existent’ Tesla marketing mix:</p><h3><strong>Social Media</strong></h3><p>Twitter, Instagram, LinkedIn – what do these platforms have in common? They’re all social media channels = yes. They also all have an official Tesla social account on them, sharing organic posts about product, business, and service updates, to a combined audience of over 28million users.</p><p>This one speaks for itself. Organic social media is definitely a form of marketing. And someone has to be paid to manage these channels, especially with the number of eyes on them.</p><h3><strong>PR</strong></h3><p>PR is the practice of managing the reputation of a business, group, or person, and attempting to affect the public’s perception of said person/people.</p><p>Tesla claiming to be, and Musk claiming that Tesla are, one of the only companies in the S&P 500 to spend nothing on advertising is a PR stunt in itself. I for one, would not be writing this blog if they hadn’t made such claims. You wouldn’t have clicked on this blog. I wouldn’t have seen the blog that made me write this blog. Blogception from a very ingenious PR play by Musk. Commendable to an extent.</p><h3><strong>Flashy Website</strong></h3><p>Again, do I need to explain this one? Tesla have a website and I imagine that it wasn’t free to create.</p><h3><strong>Tesla News</strong></h3><p><a href="https://www.tesla.com/en_GB/updates">Tesla News</a> is a newsletter sent to company stakeholders and customers. Newsletters are a large part of marketing. According to <a href="https://www.statista.com/">Statista</a> (2020), email users globally are to hit 4.3 billion, and with almost 21% of emails being opened in the first hour of sitting in an inbox, the channel still remains one of the best for ROI. <a href="https://dma.org.uk/">DMA</a> (2019) have conducted research into email marketing and found that, on average, for ever $1 you spend, you can expect an average return of $42.</p><p>These statistics are more of a showcase for how strong email is as a channel for marketers. Primarily helping to push users down the marketing funnel, I’m sure Tesla have their strategies when it comes to email marketing. Again, someone has to manage this content from a paid marketing automation platform.</p><h3>How does looking at Tesla’s marketing help us?</h3><p>The point of this article is to not prove Tesla wrong, but to point out their potential naivety when it comes to what counts as marketing. Elon Musk most likely doesn’t consider himself as an influencer and wouldn’t put two and two together to discover that Tesla are technically implementing a constant influencer marketing campaign, just without the #ad. Marketing is everywhere. Social media channels, whether they be organic or paid, the PR stunt that might not be a PR stunt, the website…it all counts as marketing.</p><p>At Cremarc we help our clients with all elements of the marketing mix. We build websites, rebrand, implement email campaigns, manage social media channels, assist with PR, and more. We even provide a free-of-charge <a href="https://www.cremarc.com/marketing-discovery/">Marketing Discovery</a> session so you can see what needs to be done before you partner with us. Get in touch today!</p><p> </p><p><em>Want to read more of our take on digital advertising trends and news, read our blog post: <a href="https://www.cremarc.com/marketing/were-entering-the-cookieless-future-are-you-ready/">We’re entering the ‘cookieless future’: are you ready?</a></em></p></div><footer></footer><section id="comments" class="comments"></section></div></div></article></main></div></div><footer class="content-info"><div class="container"><div class="row d-flex text-center justify-content-center mb-5"><div class="col-md-8"><h2 class="sub-heading">Let’s talk</h2><p>Have something on your mind that you’d like to chat about? We love to bounce ideas around and help any way that we can, so please feel free to reach out.</p><p><a class="btn btn-primary mt-1" href="https://www.cremarc.com/contact">Let’s Talk</a></p><p> </p><p> </p><div class="row"><div class="col-sm-7"><img decoding="async" src="https://www.cremarc.com/wp-content/uploads/Cremarc-recommended-by-The-Drum-2024-to-2025.jpg" alt="alt tag" /></div><div class="col-sm-5"><a href="/" class="custom-link no-lightbox" title="UK-Agency-Awards-2023-Finalist-Badge-e1696531548964" aria-label="" onclick="event.stopPropagation()" target="_self" rel=""><img decoding="async" src="https://www.cremarc.com/wp-content/uploads/UK-Agency-Awards-2023-Finalist-Badge-e1696531548964.png" alt="alt tag" /></a></div><p> </p><div class="col-sm-12"><img loading="lazy" decoding="async" class="alignnone wp-image-4664 img-fluid" src="https://www.cremarc.com/wp-content/uploads/DIGITAL-AGENCY-OF-THE-YEAR-1.jpg" alt="digital agency of the year - UK business tech - silver award" width="430" height="258" /></div></div></div></div><div class="d-md-flex justify-content-between"> <a class="logo" href="https://www.cremarc.com/"> <img src="/wp-content/uploads/cremarc-logo.svg" class="img-fluid" alt="Cremarc" style="width: 200px;"> </a><ul class="social d-flex justify-content-left"><li class="linkedin"> <a href="https://www.linkedin.com/company/cremarc"> <img src="https://www.cremarc.com/wp-content/themes/cremarc/dist/images/linkedin_3847befe.svg" alt="LinkedIn" class="svg"> </a></li><li class="twitter"> <a href="https://X.com/Cremarc"> <img src="https://www.cremarc.com/wp-content/uploads/icons8-twitterx-1.svg" alt="Twitter" class="svg"> </a></li></ul></div> <small>Copyright © 2025 Cremarc Limited</small><div class="menu-policy-links-container"><ul id="menu-policy-links" class="nav"><li id="menu-item-2596" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2596"><a href="https://www.cremarc.com/terms-and-conditions">Terms & Conditions</a></li><li id="menu-item-2595" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2595"><a href="https://www.cremarc.com/environmental-policy">Our Environmental Policy</a></li><li id="menu-item-3365" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3365"><a href="https://www.cremarc.com/modern-slavery-statement">Modern Slavery Statement</a></li><li id="menu-item-3364" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3364"><a href="https://www.cremarc.com/cookie-policy">Cookie Policy</a></li><li id="menu-item-2979" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-2979"><a rel="privacy-policy" href="https://www.cremarc.com/privacy-policy/">Privacy Policy</a></li></ul></div></div> <script>(function() { // Function to get all URL parameters function getUrlParams() { const urlSearchParams = new URLSearchParams(window.location.search); const params = {}; for (const [key, value] of urlSearchParams.entries()) { // Focus only on UTM parameters (starting with utm_) if (key.startsWith('utm_')) { params[key] = value; } } return params; } // Function to update link HREF with UTM parameters function updateLinkHrefs(params) { const links = document.querySelectorAll('a[href]'); for (const link of links) { const currentHref = link.href; const hasExistingParams = currentHref.includes('?'); // Check if UTM parameters exist, otherwise skip if (Object.keys(params).length === 0) { continue; } const separator = hasExistingParams ? '&' : '?'; const queryString = new URLSearchParams(params); link.href = currentHref + separator + queryString.toString(); } } // Capture UTM parameters on page load const utmParams = getUrlParams(); // Update all link HREFs with captured UTM parameters (if any) updateLinkHrefs(utmParams); })();</script> </footer> <script id="fac-classes-ids" data-cfasync="false" data-pagespeed-no-defer type="text/javascript">window.addEventListener("load", (event) => { document.querySelectorAll("").forEach(item => { item.addEventListener("click", event => { fathom.trackEvent("", {_value: 0}); }); }); });</script> <script>// Used by Gallery Custom Links to handle tenacious Lightboxes //jQuery(document).ready(function () { function mgclInit() { // In jQuery: // if (jQuery.fn.off) { // jQuery('.no-lightbox, .no-lightbox img').off('click'); // jQuery 1.7+ // } // else { // jQuery('.no-lightbox, .no-lightbox img').unbind('click'); // < jQuery 1.7 // } // 2022/10/24: In Vanilla JS var elements = document.querySelectorAll('.no-lightbox, .no-lightbox img'); for (var i = 0; i < elements.length; i++) { elements[i].onclick = null; } // In jQuery: //jQuery('a.no-lightbox').click(mgclOnClick); // 2022/10/24: In Vanilla JS: var elements = document.querySelectorAll('a.no-lightbox'); for (var i = 0; i < elements.length; i++) { elements[i].onclick = mgclOnClick; } // in jQuery: // if (jQuery.fn.off) { // jQuery('a.set-target').off('click'); // jQuery 1.7+ // } // else { // jQuery('a.set-target').unbind('click'); // < jQuery 1.7 // } // jQuery('a.set-target').click(mgclOnClick); // 2022/10/24: In Vanilla JS: var elements = document.querySelectorAll('a.set-target'); for (var i = 0; i < elements.length; i++) { elements[i].onclick = mgclOnClick; } } function mgclOnClick() { if (!this.target || this.target == '' || this.target == '_self') window.location = this.href; else window.open(this.href,this.target); return false; } // From WP Gallery Custom Links // Reduce the number of conflicting lightboxes function mgclAddLoadEvent(func) { var oldOnload = window.onload; if (typeof window.onload != 'function') { window.onload = func; } else { window.onload = function() { oldOnload(); func(); } } } mgclAddLoadEvent(mgclInit); mgclInit(); //});</script> <div id="wp-popup-content" style="display: none !important;"><div id="wp-popup-inner" role="dialog" aria-modal="true" aria-describedby="wp-popup-inner" ><div class="topRow"><div class="columnPop columnPop1"><h2>Listen to our latest <span style="color: #7e57c5;">marketing podcast</span> episode!</h2><p>Gary, Cremarc CEO, and Gabe, Cremarc Success Manager, discuss how odds are stacked against the B2B Tech marketers of today, and what can be done to combat this!</p><p><a style="background-color: #7e57c5; border-radius: 5px; color: white; padding: 10px 25px;" href="https://www.cremarc.com/podcasts/the-odds-are-stacked-against-b2b-marketers-generation-marketing/">Listen now</a></p></div><div class="columnPop columnPop2"><img decoding="async" src="https://www.cremarc.com/wp-content/uploads/Untitled-design-1.png" /></div></div></div></div><div id="shiftnav-toggle-main" class="shiftnav-toggle-main-align-left shiftnav-toggle-style-full_bar shiftnav-togglebar-gap-auto shiftnav-toggle-edge-right shiftnav-toggle-icon-x" ><button id="shiftnav-toggle-main-button" class="shiftnav-toggle shiftnav-toggle-shiftnav-main shiftnav-toggle-burger" tabindex="1" data-shiftnav-target="shiftnav-main" aria-label="Toggle Menu"><i class="fa fa-bars"></i></button><div class="shiftnav-main-toggle-content shiftnav-toggle-main-block"><a href="https://www.cremarc.com/" style="display:block"><img src="/wp-content/uploads/cremarc-logo.svg" class="img-fluid default-logo" alt="Cremarc" style="width: 140px;"></a></div></div><div class="shiftnav shiftnav-nojs shiftnav-shiftnav-main shiftnav-right-edge shiftnav-skin-standard-dark shiftnav-transition-standard" id="shiftnav-main" data-shiftnav-id="shiftnav-main"><div class="shiftnav-inner"> <a href="https://www.cremarc.com/" style="display:block"><img src="/wp-content/uploads/cremarc-logo.svg" class="img-fluid default-logo" alt="Cremarc" style="width: 240px; padding:20px;"></a><nav class="shiftnav-nav"><ul id="menu-main-nav-1" class="shiftnav-menu shiftnav-targets-default shiftnav-targets-text-default shiftnav-targets-icon-default"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2503 shiftnav-depth-0"><a class="shiftnav-target" href="https://www.cremarc.com/">Home</a></li><li class="has-mega-menu menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2586 shiftnav-sub-accordion shiftnav-depth-0"><span class="shiftnav-target" >B2B Marketing Services</span><span role="button" tabindex="0" class="shiftnav-submenu-activation shiftnav-submenu-activation-open"><i class="fa fa-chevron-down"></i></span><span role="button" tabindex="0" class="shiftnav-submenu-activation shiftnav-submenu-activation-close"><i class="fa fa-chevron-up"></i></span><ul class="sub-menu sub-menu-1"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2588 shiftnav-depth-1"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-branding-agency"><span class="menu-title">Strategy, branding <br/>& proposition</span><span class="menu-description">For marketing to deliver an impact for you, it needs to be underpinned by a clear strategy that links the aspirations of your organisation to the needs of your target markets.<span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2587 shiftnav-depth-1"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-digital-marketing-services"><span class="menu-title">Digital <br/>marketing</span><span class="menu-description">We deliver digital impact through web, search, socials and integrated campaigns, and align your digital marketing with measured results.<span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2678 shiftnav-depth-1"><a href="https://www.cremarc.com/b2b-marketing-services/marketing-technology"><span class="menu-title">Marketing <br/>technology</span><span class="menu-description">MarTech opens up far more possibilities to be better, to constantly learn, and do things that, in the past, were simply not possible.<span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2677 shiftnav-depth-1"><a href="https://www.cremarc.com/b2b-marketing-services/account-based-marketing"><span class="menu-title">Account based <br/>marketing</span><span class="menu-description">Through account-based marketing we can help you to be laser focused and open doors for you that have previously been closed.<span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2676 shiftnav-depth-1"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-content-marketing-services"><span class="menu-title">Content <br/>marketing</span><span class="menu-description">We create content that captures attention, draws in your target personas, and turns initial interest into intent to purchase.<span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4817 shiftnav-depth-1"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-web-design-agency"><span class="menu-title">Website Design & Development</span><span class="menu-description">We design compelling, user-focused B2B websites, combining engaging content and UX for impactful brand representation and audience engagement.<span></a></li><li class="shiftnav-retract"><a tabindex="0" class="shiftnav-target"><i class="fa fa-chevron-left"></i> Back</a></li></ul></li><li class="has-mega-menu pipe menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3008 shiftnav-sub-accordion shiftnav-depth-0"><span class="shiftnav-target" >About</span><span role="button" tabindex="0" class="shiftnav-submenu-activation shiftnav-submenu-activation-open"><i class="fa fa-chevron-down"></i></span><span role="button" tabindex="0" class="shiftnav-submenu-activation shiftnav-submenu-activation-close"><i class="fa fa-chevron-up"></i></span><ul class="sub-menu sub-menu-1"><li class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-3004 shiftnav-depth-1"><a href="https://www.cremarc.com/why-cremarc"><span class="menu-title">Why Cremarc</span><span class="menu-description">A team of talented people that blend creative and innovative thinking with science and data, delivering measurable return for clients.<span></a></li><li class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-2709 shiftnav-depth-1"><a href="https://www.cremarc.com/meet-the-team"><span class="menu-title">Meet the team</span><span class="menu-description">Meet the lovely team members that make cremarc who we are. It’s always nice to put a face to a name so come and take a look.<span></a></li><li class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-2708 shiftnav-depth-1"><a href="https://www.cremarc.com/join-the-team"><span class="menu-title">Join the team</span><span class="menu-description">Do you love marketing and think you are brilliant at what you do? We are a rapidly growing company and are constantly looking for marketing rockstars to join the team.<span></a></li><li class="shiftnav-retract"><a tabindex="0" class="shiftnav-target"><i class="fa fa-chevron-left"></i> Back</a></li></ul></li><li class="has-mega-menu menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2506 shiftnav-sub-accordion shiftnav-depth-0"><span class="shiftnav-target" >Resource Hub</span><span role="button" tabindex="0" class="shiftnav-submenu-activation shiftnav-submenu-activation-open"><i class="fa fa-chevron-down"></i></span><span role="button" tabindex="0" class="shiftnav-submenu-activation shiftnav-submenu-activation-close"><i class="fa fa-chevron-up"></i></span><ul class="sub-menu sub-menu-1"><li class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-5315 shiftnav-depth-1"><a href="https://www.cremarc.com/podcasts/"><span class="menu-title">Podcasts</span><span class="menu-description">Listen and stream the Generation Marketing podcast today for opinions, insights, and success stories!<span></a></li><li class="single-height menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-2707 shiftnav-depth-1"><a href="https://www.cremarc.com/blogs"><span class="menu-title">Blogs</span><span class="menu-description">Want to improve your digital marketing knowledge? We have plenty of blogs ranging a multitude of topics so come and take a look!<span></a></li><li class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-3128 shiftnav-depth-1"><a href="https://www.cremarc.com/case-studies"><span class="menu-title">Case Studies</span><span class="menu-description">We are not only proud of the work we have delivered for our clients, but the results and value it has delivered for them. Take a look at some of our case studies.<span></a></li><li class="shiftnav-retract"><a tabindex="0" class="shiftnav-target"><i class="fa fa-chevron-left"></i> Back</a></li></ul></li></ul></nav><div style="padding: 0 25px;"><a class="btn btn-outline-primary mt-3" href="https://www.cremarc.com/contact">Work With Us</a></div> <button class="shiftnav-sr-close shiftnav-sr-only shiftnav-sr-only-focusable"> × Close Panel </button></div></div> <script type="text/javascript" id="leadin-script-loader-js-js-extra">var leadin_wordpress = {"userRole":"visitor","pageType":"post","leadinPluginVersion":"11.1.82"};</script> <script type="text/javascript" src="https://js-eu1.hs-scripts.com/25514207.js?integration=WordPress&ver=11.1.82" id="leadin-script-loader-js-js"></script> <script type="text/javascript" id="wp-popup-js-js-after">window.wp_popup_opts = {"context":true,"onMobile":false,"wp_popup_identifier":"wp_popup_exitpop","suppress":"wait-7","trigger":"exit","max_width":"780","id_attribute":"wp-popup-2149c8","close_icon":"\u2715","close_theme_color":"light","tracking_enable":"disabled","tracking_label":"Listen to Generation Marketing","tracking_category":"WP Popup"};</script> <script type="text/javascript" id="shiftnav-js-extra">var shiftnav_data = {"shift_body":"off","shift_body_wrapper":"","lock_body":"on","lock_body_x":"off","open_current":"off","collapse_accordions":"on","scroll_panel":"on","breakpoint":"1100","v":"1.8","pro":"1","touch_off_close":"on","scroll_offset":"100","disable_transforms":"off","close_on_target_click":"off","scroll_top_boundary":"50","scroll_tolerance":"10","process_uber_segments":"on"};</script> <script defer src="https://www.cremarc.com/wp-content/cache/autoptimize/js/autoptimize_a4302cc1c22be05cd332292d56685688.js"></script></body></html>