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Link_weight-regular__yPpnB" data-cy="author-link" title="Search Engine Journal" href="https://www.slideshare.net/SearchEngineJournal">Search Engine Journal</a><button type="button" class="FollowButton_root__FxpBi Author_follow__Lw4TS FollowButton_follow__d_6u5">Follow</button></div><div class="description Description_root__kt4uq Description_clamped__PaV_1"><div class="Description_wrapper__hYE9_" data-cy="document-description"><p>The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready? Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust. You’ll hear: - The top SEO trends to prioritize in 2024 to achieve long-term success. - Predictions for SGE’s impact, and how to adapt. - What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important). With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates. 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https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-1-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-1-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide2" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-1" alt="The Top SEO & Content Marketing Trends for 2024 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-2-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-2-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-2-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-2-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide3" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-2" alt="Speakers Zack Kadish Sr. SEO Strategy Director Alex Carchietta Senior Customer Success Manager " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-3-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-3-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-3-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-3-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide4" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-3" alt="● What is the future of SEO in 2024? ● Top SEO trends and predictions to prioritize for 2024 ● Which SEO trends to ignore in 2024? ● What is the future of content marketing in 2024? ● Top content marketing trends and predictions to prioritize for 2024 ● What’s ahead for SEO and content marketing in 2024 4 Agenda Speakers: Presentation duration ● Zack Kadish ● Alex Carchietta 30 minutes " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-4-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-4-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-4-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-4-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide5" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-4" alt="Poll Question #1 What SEO trend are you most excited about? AI Overviews The rise of user generated content AI written content Mastering E-E-A-T Other " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-5-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-5-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-5-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-5-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide6" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-5" alt="What is the future of SEO in 2024? There’s a lot happening in the SEO and search world right now. ● AI Overviews Are Here ● Google is better at identifying auto generated and low quality content ● User generated content is everywhere 6 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-6-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-6-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-6-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-6-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide7" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-6" alt="Top Trends & Predictions to Prioritize for 2024 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-7-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-7-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-7-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-7-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide8" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-7" alt="AI Overviews Will Significantly Impact SEO AI Overviews Launched Last Month in the US Google is showing more and more AI- generated answers but we are unsure what this will look like when it’s rolled out Thing we can expect: ● Be prepared for a decrease in organic traffic and clicks ● Identify ways to prepare your content for AIO & EEAT 8 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-8-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-8-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-8-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-8-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide9" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-8" alt="How to Prepare for AIO Steps to take to make sure our content is in good shape Now that AIO is launched, any report should be taken with a grain of salt since it’s not rolled out to the public yet and we are unsure what results will What can we do? ● Ensure your site has structured data on it ● Make sure we are optimized for relevant keywords ● Have our content be discoverable, crawable, and indexable How Conductor Can Help: ● Check out our blog post about AI Overview SEO Strategies ● Request a Free AI-readiness website assessment 9 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-9-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-9-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-9-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-9-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide10" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-9" alt="E-E-A-T Has Never Been More Important Defining what E-E-A-T means 10 Experience Experience means the extent to which the content creator has the necessary first-hand or life experience for the topic. Expertise Consider the extent to which the content creator has the necessary knowledge or skill for the topic. Different topics require different levels and types of expertise to be trustworthy. Authoritativeness Consider the extent to which the content creator or the website it known as a go-to source for the topic. While most topics do not have one official, Authoritative website or content creator, when they do, the website or content creator is often among the most reliable and trustworthy sources. Trustworthiness Trust is the mechanism by which raters determine if the page is “accurate, honest, safe, and reliable. Raters look for things like: Sufficient contact information, content accuracy and citing of sources and security of the site. Lily Ray’s E-E-A-T Resource Roundup, including FAQs, helpful videos, definitions, additional articles, podcasts and more " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-10-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-10-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-10-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-10-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide11" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-10" alt="Authorship Will Continue To Increase In Importance E-E-A-T has become the Googs mantra and it is permeating into everything they do. Helping them understand who is writing a piece of content and why they are an authority has become a necessity vs. a nice to have. Think About Real Estate, Not Rankings Thinking about the SERP as a whole and how much real estate you take up vs. where your .com ranks is a necessary to stay ahead. ● Paid ● Organic ● Social ● Knowledge Graph ● Rich Snippets ● SGE Specificity Will Be Key Moving Forward Google is looking for the best possible answer to users queries, which may be in a comment on a forum, a snippet from an article, or a post on a site like Quora or Reddit. This Is The Next Evolution Of SEO " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-11-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-11-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-11-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-11-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide12" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-11" alt="Google is answering more informational queries directly Focus on complex, transactional, and commercial queries to future-proof efforts. 12 We need to prioritize creating content that allow our sites to dive deep into a more complex topic that can’t be directly answered by ChatGPT or AIO. First-hand experience or knowledge of the industry and topic is critical within content to rank and drive organic search traffic in 2024. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-12-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-12-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-12-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-12-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide13" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-12" alt="Generative With the rise of AIO, long tail conversational searches are going to become more of the norm and we can expect users to start typing in a more stream of consciousness format Expect an increase in long tail searches " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-13-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-13-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-13-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-13-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide14" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-13" alt="What SEO Trends Can We Ignore in 2024? Voice Search Remember when voice search was going to change SEO? Yeah, so do we and if this was going to happen - it would’ve already. Most people are still typing their searches even with the fact we have virtual assistants in our pockets. Voice search can’t be measured so how important can it be. Evolving search ranking factors Ignore ranking factors… no really. We need to focus on the bigger picture. Think of concepts like E-E-A-T. We need to make sure our content is written for humans with valuable, relevant, and useful information. Google’s ranking factors are almost entirely ML-driven now so we can;t worry about tracking these factors anymore. 14 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-14-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-14-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-14-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-14-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide15" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-14" alt="Poll Question #2 Which trend do you believe will have the biggest impact on content marketing in 2024? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-15-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-15-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-15-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-15-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide16" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-15" alt="What is the future of content marketing in 2024? Increasing productivity and efficiency within workflows through AI. Don’t use AI to completely write all your content (we’re looking at your Sports Illustrated) Pro Tip: It’s important to keep in mind that Google isn’t against using AI within content creation processes. You can—and should—leverage it to increase efficiencies and create human-first, high-quality content. What you will get penalized for is content written entirely by AI. 16 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-16-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-16-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-16-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-16-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide17" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-16" alt="Content Trends To Focus on in 2024 1. AI shifts from center-stage to a supporting role within content workflows. 2. Quality > quantity remains true. Prioritize leveraging trust and experience within content to improve quality. 3. Seeing a return to the fundamentals to adapt to disruptions like SGE. 17 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-17-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-17-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-17-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-17-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide18" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-17" alt="Pro Tips for 2024 Content Marketers 1. Run a content audit on your site to understand current performance, content gaps and identify opportunities. This can help you create a plan to repurpose or create value-driven content. 2. Target relevant, hyper-targeted, niche topics and create comprehensive content around them. Focus on being specific in your content. 3. Create pillar pages and topic clusters to show Google how authoritative you are around a topic and make it easy for users to navigate through your content. 4. Consider adopting a TikTok-style approach to product videos to capture more interest on social, humanize your platform or products, and engage a larger audience in a more casual way. 18 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-18-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-18-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-18-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-18-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide19" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-18" alt="In Conclusion: What’s ahead for SEO and content marketing in 2024 The future of SEO and content marketing is pivoting towards a more user-centric, human- first, and expertise-driven approach. Creating content that is accessible, value- focused, and demonstrates E-E-A-T. Leveraging AI to support our content, not create our content. 19 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-19-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-19-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-19-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-19-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide20" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-19" alt="2024 Trend Updates: What Really Works In SEO & Content Marketing" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-20-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-20-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-20-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-20-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide21" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-20" alt="Thank You! Any questions? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-21-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-21-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-21-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-21-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div></div></div></div><!--$--><div class="RelatedContent_root__29Np1"><div class="RelatedContent_wrapper__riU7l"><h2 class="Heading_heading__3MAvZ Heading_h2__f9yvs RelatedContent_title__QUhpL">More Related Content</h2><div></div><div></div><div id="between-recs-ad-1-container" class="freestar-ad-container FreestarAdContainer_root__qPPC_" style="--fallback-aspect-ratio:undefined / undefined"><div><div class="" id="between-recs-ad-1"></div></div></div><div></div><div id="between-recs-ad-2-container" class="freestar-ad-container FreestarAdContainer_root__qPPC_" style="--fallback-aspect-ratio:undefined / undefined"><div><div class="" id="between-recs-ad-2"></div></div></div><div></div></div></div><!--/$--><div class="Transcript_root__Vrf6Q"><h2 class="Transcript_title__YgAka"><span class="Icon_root__AjZyv" style="--size:24px"><span class="Icon_icon__4zzsG" style="mask-image:url(https://public.slidesharecdn.com/_next/static/media/file.5db1ba24.svg);background-color:currentColor"></span><span class="sr-only"></span></span>2024 Trend Updates: What Really Works In SEO & Content Marketing</h2><div><ul class="Transcript_list__faItj"><div></div><div><li>2. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#2">The Top SEO </a> & Content Marketing Trends for 2024 </li></div><div><li>3. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#3">Speakers Zack Kadish Sr. SEO </a> Strategy Director Alex Carchietta Senior Customer Success Manager </li></div><div><li>4. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#4">● What is </a> the future of SEO in 2024? ● Top SEO trends and predictions to prioritize for 2024 ● Which SEO trends to ignore in 2024? ● What is the future of content marketing in 2024? ● Top content marketing trends and predictions to prioritize for 2024 ● What’s ahead for SEO and content marketing in 2024 4 Agenda Speakers: Presentation duration ● Zack Kadish ● Alex Carchietta 30 minutes </li></div><div><li>5. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#5">Poll Question #1 What </a> SEO trend are you most excited about? AI Overviews The rise of user generated content AI written content Mastering E-E-A-T Other </li></div><div><li>6. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#6">What is the </a> future of SEO in 2024? There’s a lot happening in the SEO and search world right now. ● AI Overviews Are Here ● Google is better at identifying auto generated and low quality content ● User generated content is everywhere 6 </li></div><div><li>7. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#7">Top Trends & </a> Predictions to Prioritize for 2024 </li></div><div><li>8. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#8">AI Overviews Will </a> Significantly Impact SEO AI Overviews Launched Last Month in the US Google is showing more and more AI- generated answers but we are unsure what this will look like when it’s rolled out Thing we can expect: ● Be prepared for a decrease in organic traffic and clicks ● Identify ways to prepare your content for AIO & EEAT 8 </li></div><div><li>9. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#9">How to Prepare </a> for AIO Steps to take to make sure our content is in good shape Now that AIO is launched, any report should be taken with a grain of salt since it’s not rolled out to the public yet and we are unsure what results will What can we do? ● Ensure your site has structured data on it ● Make sure we are optimized for relevant keywords ● Have our content be discoverable, crawable, and indexable How Conductor Can Help: ● Check out our blog post about AI Overview SEO Strategies ● Request a Free AI-readiness website assessment 9 </li></div><div><li>10. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#10">E-E-A-T Has Never </a> Been More Important Defining what E-E-A-T means 10 Experience Experience means the extent to which the content creator has the necessary first-hand or life experience for the topic. Expertise Consider the extent to which the content creator has the necessary knowledge or skill for the topic. Different topics require different levels and types of expertise to be trustworthy. Authoritativeness Consider the extent to which the content creator or the website it known as a go-to source for the topic. While most topics do not have one official, Authoritative website or content creator, when they do, the website or content creator is often among the most reliable and trustworthy sources. Trustworthiness Trust is the mechanism by which raters determine if the page is “accurate, honest, safe, and reliable. Raters look for things like: Sufficient contact information, content accuracy and citing of sources and security of the site. Lily Ray’s E-E-A-T Resource Roundup, including FAQs, helpful videos, definitions, additional articles, podcasts and more </li></div><div><li>11. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#11">Authorship Will Continue To </a> Increase In Importance E-E-A-T has become the Googs mantra and it is permeating into everything they do. Helping them understand who is writing a piece of content and why they are an authority has become a necessity vs. a nice to have. Think About Real Estate, Not Rankings Thinking about the SERP as a whole and how much real estate you take up vs. where your .com ranks is a necessary to stay ahead. ● Paid ● Organic ● Social ● Knowledge Graph ● Rich Snippets ● SGE Specificity Will Be Key Moving Forward Google is looking for the best possible answer to users queries, which may be in a comment on a forum, a snippet from an article, or a post on a site like Quora or Reddit. This Is The Next Evolution Of SEO </li></div><div><li>12. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#12">Google is answering </a> more informational queries directly Focus on complex, transactional, and commercial queries to future-proof efforts. 12 We need to prioritize creating content that allow our sites to dive deep into a more complex topic that can’t be directly answered by ChatGPT or AIO. First-hand experience or knowledge of the industry and topic is critical within content to rank and drive organic search traffic in 2024. </li></div><div><li>13. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#13">Generative With the rise </a> of AIO, long tail conversational searches are going to become more of the norm and we can expect users to start typing in a more stream of consciousness format Expect an increase in long tail searches </li></div><div><li>14. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#14">What SEO Trends </a> Can We Ignore in 2024? Voice Search Remember when voice search was going to change SEO? Yeah, so do we and if this was going to happen - it would’ve already. Most people are still typing their searches even with the fact we have virtual assistants in our pockets. Voice search can’t be measured so how important can it be. Evolving search ranking factors Ignore ranking factors… no really. We need to focus on the bigger picture. Think of concepts like E-E-A-T. We need to make sure our content is written for humans with valuable, relevant, and useful information. Google’s ranking factors are almost entirely ML-driven now so we can;t worry about tracking these factors anymore. 14 </li></div><div><li>15. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#15">Poll Question #2 Which </a> trend do you believe will have the biggest impact on content marketing in 2024? </li></div><div><li>16. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#16">What is the </a> future of content marketing in 2024? Increasing productivity and efficiency within workflows through AI. Don’t use AI to completely write all your content (we’re looking at your Sports Illustrated) Pro Tip: It’s important to keep in mind that Google isn’t against using AI within content creation processes. You can—and should—leverage it to increase efficiencies and create human-first, high-quality content. What you will get penalized for is content written entirely by AI. 16 </li></div><div><li>17. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#17">Content Trends To </a> Focus on in 2024 1. AI shifts from center-stage to a supporting role within content workflows. 2. Quality > quantity remains true. Prioritize leveraging trust and experience within content to improve quality. 3. Seeing a return to the fundamentals to adapt to disruptions like SGE. 17 </li></div><div><li>18. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#18">Pro Tips for </a> 2024 Content Marketers 1. Run a content audit on your site to understand current performance, content gaps and identify opportunities. This can help you create a plan to repurpose or create value-driven content. 2. Target relevant, hyper-targeted, niche topics and create comprehensive content around them. Focus on being specific in your content. 3. Create pillar pages and topic clusters to show Google how authoritative you are around a topic and make it easy for users to navigate through your content. 4. Consider adopting a TikTok-style approach to product videos to capture more interest on social, humanize your platform or products, and engage a larger audience in a more casual way. 18 </li></div><div><li>19. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#19">In Conclusion: What’s </a> ahead for SEO and content marketing in 2024 The future of SEO and content marketing is pivoting towards a more user-centric, human- first, and expertise-driven approach. Creating content that is accessible, value- focused, and demonstrates E-E-A-T. Leveraging AI to support our content, not create our content. 19 </li></div><div></div><div><li>21. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#21">Thank You! 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We’ll discuss how embeddings are created using techniques like Sentence-BERT, capturing semantic relationships between words and DOM structures.\n\nWe’ll also cover which measures play a crucial role in how Google AI assesses the relevance of different pieces of content, helping to rank and select the most pertinent information for AI-generated responses.\n\nYou’ll walk away with:\n- An understanding of the technical side of embeddings \u0026 how they work, enabling efficient information retrieval and comparison.\n- Insights into AI Content curation, including the criteria and algorithms used to rank and choose the most relevant snippets for AI-generated overviews.\n- A visualization of the step-by-step process of how AI overviews are constructed, with a clear perspective on the decision-making process behind AI-generated content.\n\nWith Scott Stouffer from MarketBrew, we’ll show you their AI Overviews Visualizer, a tool that deconstructs AI Overviews and provides an inside look at how Snippets and AI Overviews are curated. \n\nIf you’re looking to clarify misconceptions around AI, or looking to face the challenge of optimizing your own content for the AI Overview revolution, then you won’t want to miss this webinar.","tags":["searchenginejournal","ai content","digital marketing"],"url":"https://www.slideshare.net/slideshow/ai-overviews-explained-expert-embedding-techniques-for-seo-success/271385481","userLogin":"SearchEngineJournal","userName":"Search Engine Journal","viewCount":1227},{"algorithmId":"","displayTitle":"Cracking Open The SEO Bucket: Proven Local Marketing Strategies","isSavedByCurrentUser":false,"pageCount":22,"score":0,"slideshowId":"271189584","sourceName":"MORE_FROM_USER","strippedTitle":"cracking-open-the-seo-bucket-proven-local-marketing-strategies","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/uberall-webinar-8222024-finalpresentation-240821104502-6c3045fd-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Boost your local visibility and improve user experience with expert insights from big brands.\n\nWatch as we simplify local SEO with five key strategies for success. 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You’ll also hear ways that your current strategy can improve, so you can stay ahead for the rest of the year.\n\nEnsure your organic search \u0026 content strategies are optimized for success throughout the remainder of 2024 and beyond in this powerful new webinar.","tags":["searchenginejournal","seo","content marketing"],"url":"https://www.slideshare.net/slideshow/2024-organic-traffic-benchmarks-search-trends-how-does-your-site-compare/271013883","userLogin":"SearchEngineJournal","userName":"Search Engine Journal","viewCount":1730},{"algorithmId":"","displayTitle":"Holistic Search 2.0: Optimizing and Measuring Organic \u0026 Paid Performance","isSavedByCurrentUser":false,"pageCount":34,"score":0,"slideshowId":"270472006","sourceName":"MORE_FROM_USER","strippedTitle":"holistic-search-2-0-optimizing-and-measuring-organic-paid-performance","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/sej-iq24-julwebinarpresentationholisticsearch2-240724124625-656e8ed4-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"In today’s competitive digital landscape, understanding the full impact of both organic and paid search efforts is crucial for driving effective marketing strategies.\n\nLet us help.\n\nCheck out as we delve into the intricate relationship between organic and paid search channels, offering actionable insights for measuring success to maximize their combined potential.\n\nWe’re providing a comprehensive understanding of how to measure, analyze, and optimize holistic search marketing efforts, ensuring sustainable growth and superior ROI.\n\nYou’ll learn tips for:\n- Integrated Metrics and KPIs: Define and track key metrics to capture performance of organic and paid search, to make informed strategic decisions with a holistic view.\n- Attribution Models: Explore attribution models to understand the customer journey, identify influential touchpoints, and allocate budget effectively for maximum ROI.\n- Optimization Strategies: How to leverage data from organic and paid search to optimize campaigns and increase conversions.\n\nWith Shaubhik Ray, we’ll equip you with the knowledge and tools necessary to excel in holistic search measurement. 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Next, we’ll explore the benefits of email marketing, from increasing customer engagement to amplifying other digital marketing efforts like social media and SEO.\n\nCreating impactful campaigns requires strategy, and we’ll share tips on topics for email campaigns that resonate with your audience. You’ll also discover how to choose the right email service providers and leverage their features to automate and optimize your campaigns. Building and maintaining an ethical, engaged contact list is key, so we’ll discuss proven methods to grow your list without compromising trust.\n\nFrom there, we’ll dive into the creative elements of email marketing, including crafting compelling subject lines to improve open rates and using personalization and segmentation to deliver content that feels tailor-made. You’ll learn how to use images and alt text to make your emails visually appealing while staying accessible. Strong calls-to-action (CTAs) will be another focus, helping you guide readers toward desired actions with clarity and impact.\n\nTiming is everything in email marketing. That’s why we’ll discuss the best days and times to send emails to maximize engagement. You’ll also discover the power of A/B testing, which allows you to fine-tune your campaigns based on performance data. Staying compliant with privacy and email marketing laws is essential, and we’ll cover how to protect your brand while respecting your subscribers' data. Finally, we’ll explore metrics and analytics to help you measure the success of your campaigns, optimize performance, and continuously improve your strategy.\n\nThis presentation is packed with actionable insights, SEO-driven techniques, and proven strategies to help you elevate your email marketing efforts. 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","tags":["ucb diploma","ucb diplomas","buy ucb diploma"],"url":"https://www.slideshare.net/slideshow/ucb-diploma-buy-university-of-california-berkeley-degree-pdf/273395763","userLogin":"GlethDanold","userName":"GlethDanold","viewCount":20},{"algorithmId":"4","displayTitle":"Maximizing Revenue with A/B Testing During Black Friday \u0026amp; Cyber Monday: O...","isSavedByCurrentUser":false,"pageCount":19,"score":0,"slideshowId":"273436786","sourceName":"LATEST","strippedTitle":"maximizing-revenue-with-a-b-testing-during-black-friday-amp-cyber-monday-opportunities-challenges-and-risks","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/1731606064350-241119142901-b136069f-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Join us for an engaging, practical webinar on A/B Testing During Black Friday and Cyber Monday. 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Search Engine Marketing (SEM)\nAnother important area is Search Engine Marketing, or SEM. This involves getting a website to appear on search engines, like Google, when someone searches for a particular product or service. For instance, if you search for “best pizza near me,” you’ll see results that businesses have worked hard to put at the top.\n3. Email Marketing\nAnother form of digital marketing is email marketing. This involves sending promotional emails directly to people who have signed up. Businesses can share special offers, product updates, and personalized recommendations through email. \n4. Content Marketing\nContent marketing is all about creating useful and interesting content that attracts and informs customers. For example, a cooking brand might create recipe videos, or a fitness company might post blog articles about health tips. 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Their deep understanding of blockchain technology and digital currencies allows them to navigate intricate situations that many users face. Whether you’ve fallen victim to a phishing scam or have misplaced your private keys, their specialists are equipped to handle the challenges involved in recovery.Communication with the recovery specialists at Salvage Asset Recovery is designed to be straightforward and transparent. Clients can easily reach out to the team for consultations and updates on their recovery process. This open line of communication not only reassures clients but also fosters trust, which is crucial when dealing with sensitive financial matters. What sets Salvage Asset Recovery apart is their proven track record of success. They have helped numerous clients recover significant amounts of cryptocurrency, restoring not just financial assets but also peace of mind. Their approach combines technical expertise with a customer-centric mindset, ensuring that clients feel supported throughout the entire process.In a landscape where recovering lost or stolen cryptocurrency can seem daunting, Salvage Asset Recovery offers a reliable solution. Their dedicated professionals are ready to assist you, Consult Salvage Asset Recovery via below contact details. \nEmail them on-----:Salvagefundsrecovery@rescueteam or--- s a l v a g e a s s e t r e c o v e r y @ a l u m n i . c o m \nWhatsApp-----.+ 1 8 4 7 6 5 4 7 0 9 6 \nTelegram-----@SalvageAsset","tags":["stolen bitcoin recovery"],"url":"https://www.slideshare.net/slideshow/consult-a-trustworty-btc-recovery-service-visit-salvage-asset-recovery/273402701","userLogin":"marinacalus75","userName":"marinacalus75","viewCount":69},{"algorithmId":"4","displayTitle":"social media marketing and strategy. ...","isSavedByCurrentUser":false,"pageCount":10,"score":0,"slideshowId":"273471366","sourceName":"LATEST","strippedTitle":"social-media-marketing-and-strategy","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/socialmediamarketing2-241120151746-376e1eb9-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"social media marketing.","tags":["social media marketing","strategy"],"url":"https://www.slideshare.net/slideshow/social-media-marketing-and-strategy/273471366","userLogin":"classiccafe361","userName":"classiccafe361","viewCount":15},{"algorithmId":"4","displayTitle":"0061 FISTULOGRAPHY - Copy.pptxmmmmmmmmmmmmmmmmmmmmmmm","isSavedByCurrentUser":false,"pageCount":61,"score":0,"slideshowId":"273361102","sourceName":"LATEST","strippedTitle":"0061-fistulography-copy-pptxmmmmmmmmmmmmmmmmmmmmmmm","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/0061fistulography-copy-241116164657-cdb3a4bb-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"fistulas made easy","tags":[],"url":"https://www.slideshare.net/slideshow/0061-fistulography-copy-pptxmmmmmmmmmmmmmmmmmmmmmmm/273361102","userLogin":"YasinKidiri","userName":"YasinKidiri","viewCount":14},{"algorithmId":"4","displayTitle":"Promotional Mix-Communicating Value.pptx","isSavedByCurrentUser":false,"pageCount":32,"score":0,"slideshowId":"273455197","sourceName":"LATEST","strippedTitle":"promotional-mix-communicating-value-pptx","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/promotionalmix-communicatingvalue-241120051244-614df921-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Six M for communication","tags":["creative startegy","agency"],"url":"https://www.slideshare.net/slideshow/promotional-mix-communicating-value-pptx/273455197","userLogin":"SuryaMahadevan1","userName":"Surya Mahadevan","viewCount":24},{"algorithmId":"4","displayTitle":"business-with-innovative email-marketing-solution-","isSavedByCurrentUser":false,"pageCount":18,"score":0,"slideshowId":"273452968","sourceName":"LATEST","strippedTitle":"business-with-innovative-email-marketing-solution","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/wepik-unleashing-the-power-of-connection-transform-your-business-with-innovative-email-marketing-sol-241120040109-08f9dd7d-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"unleashing-the-power-of-connection-transform-your-business-with-innovative-email-marketing-solution-","tags":["email-marketing-solution-"],"url":"https://www.slideshare.net/slideshow/business-with-innovative-email-marketing-solution/273452968","userLogin":"SAROJKUMAR902944","userName":"Sitamarhi Institute of Technology","viewCount":26},{"algorithmId":"4","displayTitle":"Content Knowledge Graphs: Powering Your SEO \u0026 Content Strategy","isSavedByCurrentUser":false,"pageCount":43,"score":0,"slideshowId":"273415898","sourceName":"LATEST","strippedTitle":"content-knowledge-graphs-powering-your-seo-content-strategy","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/marthavanberkelbrightonseosandiego2024presentationslides-241119014706-b4cba289-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"In today's digital landscape, standing out in search results and creating helpful content is more challenging than ever. 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Different topics require different\nlevels and types of expertise to be\ntrustworthy.\nAuthoritativeness\nConsider the extent to which the content creator\nor the website it known as a go-to source for the\ntopic. While most topics do not have one official,\nAuthoritative website or content creator, when\nthey do, the website or content creator is often\namong the most reliable and trustworthy sources.\nTrustworthiness\nTrust is the mechanism by which raters determine\nif the page is “accurate, honest, safe, and reliable.\nRaters look for things like:\nSufficient contact information, content accuracy\nand citing of sources and security of the site.\nLily Ray’s E-E-A-T Resource\nRoundup, including FAQs, helpful\nvideos, definitions, additional\narticles, podcasts and more\n ","Authorship Will Continue\nTo Increase In Importance\nE-E-A-T has become the Googs\nmantra and it is permeating into\neverything they do.\nHelping them understand who is\nwriting a piece of content and why\nthey are an authority has become a\nnecessity vs. a nice to have.\nThink About Real Estate,\nNot Rankings\nThinking about the SERP as a\nwhole and how much real estate\nyou take up vs. where your .com\nranks is a necessary to stay ahead.\n● Paid\n● Organic\n● Social\n● Knowledge Graph\n● Rich Snippets\n● SGE\nSpecificity Will Be Key\nMoving Forward\nGoogle is looking for the best\npossible answer to users queries,\nwhich may be in a comment on a\nforum, a snippet from an article, or\na post on a site like Quora or\nReddit.\nThis Is The Next Evolution Of SEO\n ","Google is answering more informational queries directly\nFocus on complex, transactional, and commercial queries to future-proof\nefforts.\n12\nWe need to prioritize creating content\nthat allow our sites to dive deep into a\nmore complex topic that can’t be\ndirectly answered by ChatGPT or AIO.\nFirst-hand experience or\nknowledge of the industry and topic is\ncritical within content\nto rank and drive organic search traffic\nin 2024.\n ","Generative\nWith the rise of AIO, long tail conversational\nsearches are going to become more of the norm\nand we can expect users to start typing in a\nmore stream of consciousness format\nExpect an increase in long tail searches\n ","What SEO Trends Can We Ignore in 2024?\nVoice Search\nRemember when voice search was going to change SEO? Yeah, so do we and if this was\ngoing to happen - it would’ve already. Most people are still typing their searches even with\nthe fact we have virtual assistants in our pockets.\nVoice search can’t be measured so how important can it be.\nEvolving search ranking factors\nIgnore ranking factors… no really.\nWe need to focus on the bigger picture. Think of concepts like E-E-A-T. We need to make\nsure our content is written for humans with valuable, relevant, and useful information.\nGoogle’s ranking factors are almost entirely ML-driven now so we can;t worry about tracking\nthese factors anymore. 14\n ","Poll Question #2\nWhich trend do you believe will have the\nbiggest impact on content marketing in 2024?\n ","What is the future of content marketing in 2024?\nIncreasing productivity and efficiency\nwithin workflows through AI.\nDon’t use AI to completely write all your\ncontent (we’re looking at your Sports\nIllustrated)\nPro Tip: It’s important to keep in mind that Google isn’t\nagainst using AI within content creation processes. You\ncan—and should—leverage it to increase efficiencies and\ncreate human-first, high-quality content. What you will\nget penalized for is content written entirely by AI.\n16\n ","Content Trends To Focus on in 2024\n1. AI shifts from center-stage to a\nsupporting role within content\nworkflows.\n2. Quality \u003e quantity remains true.\nPrioritize leveraging trust and\nexperience within content to\nimprove quality.\n3. Seeing a return to the\nfundamentals to adapt to\ndisruptions like SGE.\n17\n ","Pro Tips for 2024 Content Marketers\n1. Run a content audit on your site to understand current performance,\ncontent gaps and identify opportunities. This can help you create a\nplan to repurpose or create value-driven content.\n2. Target relevant, hyper-targeted, niche topics and create\ncomprehensive content around them. Focus on being specific in your\ncontent.\n3. Create pillar pages and topic clusters to show Google how\nauthoritative you are around a topic and make it easy for users to\nnavigate through your content.\n4. Consider adopting a TikTok-style approach to product videos to\ncapture more interest on social, humanize your platform or products,\nand engage a larger audience in a more casual way.\n18\n ","In Conclusion: What’s ahead for SEO and content marketing\nin 2024\nThe future of SEO and content marketing is\npivoting towards a more user-centric, human-\nfirst, and expertise-driven approach.\nCreating content that is accessible, value-\nfocused, and demonstrates E-E-A-T.\nLeveraging AI to support our content, not\ncreate our content.\n19\n ","","Thank You!\nAny questions?\n "],"twitterShareUrl":"https://twitter.com/intent/tweet?via=SlideShare\u0026text=2024+Trend+Updates%3A+What+Really+Works+In+SEO+%26amp%3B+Content+Marketing+%23contentmarketing+%23seo+https%3A%2F%2Fwww.slideshare.net%2Fslideshow%2F2024-trend-updates-what-really-works-in-seo-content-marketing%2F269746818","type":"presentation","slideDimensions":{"height":540,"width":960},"topReadSlides":[{"slideIndex":15,"ranking":2},{"slideIndex":9,"ranking":3},{"slideIndex":7,"ranking":1}],"user":{"id":"63969928","isFollowing":false,"login":"SearchEngineJournal","name":"Search Engine Journal","occupation":"","organization":"Search Engine Journal","photo":"https://cdn.slidesharecdn.com/profile-photo-SearchEngineJournal-48x48.jpg?cb=1730902552","photoExists":true,"shortName":"Search Engine Journal"},"views":335575},"_nextI18Next":{"initialI18nStore":{"en":{"common":{"ad":{"fallbackText":"Ad for Scribd subscription","label":"Ad","close":"Close Ad","dismiss_in":"Dismiss in","ad_info_title":"Why are you seeing this?","ad_info_description":"We use ads to keep content free and accessible for everyone. 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