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Link_weight-regular__yPpnB" data-cy="author-link" title="Search Engine Journal" href="https://www.slideshare.net/SearchEngineJournal">Search Engine Journal</a><button type="button" class="FollowButton_root__FxpBi Author_follow__Lw4TS FollowButton_follow__d_6u5">Follow</button></div><div class="description Description_root__kt4uq Description_clamped__PaV_1"><div class="Description_wrapper__hYE9_" data-cy="document-description"><p>The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready? Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust. You’ll hear: - The top SEO trends to prioritize in 2024 to achieve long-term success. - Predictions for SGE’s impact, and how to adapt. - What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important). With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates. 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https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-1-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-1-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide2" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-1" alt="The Top SEO & Content Marketing Trends for 2024 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-2-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-2-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-2-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-2-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide3" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-2" alt="Speakers Zack Kadish Sr. SEO Strategy Director Alex Carchietta Senior Customer Success Manager " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-3-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-3-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-3-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-3-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide4" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-3" alt="● What is the future of SEO in 2024? ● Top SEO trends and predictions to prioritize for 2024 ● Which SEO trends to ignore in 2024? ● What is the future of content marketing in 2024? ● Top content marketing trends and predictions to prioritize for 2024 ● What’s ahead for SEO and content marketing in 2024 4 Agenda Speakers: Presentation duration ● Zack Kadish ● Alex Carchietta 30 minutes " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-4-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-4-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-4-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-4-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide5" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-4" alt="Poll Question #1 What SEO trend are you most excited about? AI Overviews The rise of user generated content AI written content Mastering E-E-A-T Other " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-5-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-5-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-5-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-5-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide6" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-5" alt="What is the future of SEO in 2024? There’s a lot happening in the SEO and search world right now. ● AI Overviews Are Here ● Google is better at identifying auto generated and low quality content ● User generated content is everywhere 6 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-6-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-6-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-6-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-6-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide7" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-6" alt="Top Trends & Predictions to Prioritize for 2024 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-7-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-7-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-7-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-7-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide8" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-7" alt="AI Overviews Will Significantly Impact SEO AI Overviews Launched Last Month in the US Google is showing more and more AI- generated answers but we are unsure what this will look like when it’s rolled out Thing we can expect: ● Be prepared for a decrease in organic traffic and clicks ● Identify ways to prepare your content for AIO & EEAT 8 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-8-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-8-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-8-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-8-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide9" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-8" alt="How to Prepare for AIO Steps to take to make sure our content is in good shape Now that AIO is launched, any report should be taken with a grain of salt since it’s not rolled out to the public yet and we are unsure what results will What can we do? ● Ensure your site has structured data on it ● Make sure we are optimized for relevant keywords ● Have our content be discoverable, crawable, and indexable How Conductor Can Help: ● Check out our blog post about AI Overview SEO Strategies ● Request a Free AI-readiness website assessment 9 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-9-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-9-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-9-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-9-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide10" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-9" alt="E-E-A-T Has Never Been More Important Defining what E-E-A-T means 10 Experience Experience means the extent to which the content creator has the necessary first-hand or life experience for the topic. Expertise Consider the extent to which the content creator has the necessary knowledge or skill for the topic. Different topics require different levels and types of expertise to be trustworthy. Authoritativeness Consider the extent to which the content creator or the website it known as a go-to source for the topic. While most topics do not have one official, Authoritative website or content creator, when they do, the website or content creator is often among the most reliable and trustworthy sources. Trustworthiness Trust is the mechanism by which raters determine if the page is “accurate, honest, safe, and reliable. Raters look for things like: Sufficient contact information, content accuracy and citing of sources and security of the site. Lily Ray’s E-E-A-T Resource Roundup, including FAQs, helpful videos, definitions, additional articles, podcasts and more " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-10-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-10-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-10-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-10-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide11" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-10" alt="Authorship Will Continue To Increase In Importance E-E-A-T has become the Googs mantra and it is permeating into everything they do. Helping them understand who is writing a piece of content and why they are an authority has become a necessity vs. a nice to have. Think About Real Estate, Not Rankings Thinking about the SERP as a whole and how much real estate you take up vs. where your .com ranks is a necessary to stay ahead. ● Paid ● Organic ● Social ● Knowledge Graph ● Rich Snippets ● SGE Specificity Will Be Key Moving Forward Google is looking for the best possible answer to users queries, which may be in a comment on a forum, a snippet from an article, or a post on a site like Quora or Reddit. This Is The Next Evolution Of SEO " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-11-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-11-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-11-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-11-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide12" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-11" alt="Google is answering more informational queries directly Focus on complex, transactional, and commercial queries to future-proof efforts. 12 We need to prioritize creating content that allow our sites to dive deep into a more complex topic that can’t be directly answered by ChatGPT or AIO. First-hand experience or knowledge of the industry and topic is critical within content to rank and drive organic search traffic in 2024. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-12-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-12-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-12-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-12-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide13" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-12" alt="Generative With the rise of AIO, long tail conversational searches are going to become more of the norm and we can expect users to start typing in a more stream of consciousness format Expect an increase in long tail searches " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-13-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-13-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-13-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-13-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide14" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-13" alt="What SEO Trends Can We Ignore in 2024? Voice Search Remember when voice search was going to change SEO? Yeah, so do we and if this was going to happen - it would’ve already. Most people are still typing their searches even with the fact we have virtual assistants in our pockets. Voice search can’t be measured so how important can it be. Evolving search ranking factors Ignore ranking factors… no really. We need to focus on the bigger picture. Think of concepts like E-E-A-T. We need to make sure our content is written for humans with valuable, relevant, and useful information. Google’s ranking factors are almost entirely ML-driven now so we can;t worry about tracking these factors anymore. 14 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-14-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-14-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-14-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-14-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide15" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-14" alt="Poll Question #2 Which trend do you believe will have the biggest impact on content marketing in 2024? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-15-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-15-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-15-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-15-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide16" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-15" alt="What is the future of content marketing in 2024? Increasing productivity and efficiency within workflows through AI. Don’t use AI to completely write all your content (we’re looking at your Sports Illustrated) Pro Tip: It’s important to keep in mind that Google isn’t against using AI within content creation processes. You can—and should—leverage it to increase efficiencies and create human-first, high-quality content. What you will get penalized for is content written entirely by AI. 16 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-16-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-16-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-16-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-16-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide17" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-16" alt="Content Trends To Focus on in 2024 1. AI shifts from center-stage to a supporting role within content workflows. 2. Quality > quantity remains true. Prioritize leveraging trust and experience within content to improve quality. 3. Seeing a return to the fundamentals to adapt to disruptions like SGE. 17 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-17-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-17-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-17-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-17-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide18" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-17" alt="Pro Tips for 2024 Content Marketers 1. Run a content audit on your site to understand current performance, content gaps and identify opportunities. This can help you create a plan to repurpose or create value-driven content. 2. Target relevant, hyper-targeted, niche topics and create comprehensive content around them. Focus on being specific in your content. 3. Create pillar pages and topic clusters to show Google how authoritative you are around a topic and make it easy for users to navigate through your content. 4. Consider adopting a TikTok-style approach to product videos to capture more interest on social, humanize your platform or products, and engage a larger audience in a more casual way. 18 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-18-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-18-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-18-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-18-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide19" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-18" alt="In Conclusion: What’s ahead for SEO and content marketing in 2024 The future of SEO and content marketing is pivoting towards a more user-centric, human- first, and expertise-driven approach. Creating content that is accessible, value- focused, and demonstrates E-E-A-T. Leveraging AI to support our content, not create our content. 19 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-19-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-19-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-19-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-19-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide20" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-19" alt="2024 Trend Updates: What Really Works In SEO & Content Marketing" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-20-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-20-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-20-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-20-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div><div><div id="slide21" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:960 / 540" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-20" alt="Thank You! Any questions? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-21-320.jpg 320w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-21-638.jpg 638w, https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/75/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-21-2048.jpg 2048w" src="https://image.slidesharecdn.com/conductor-webinar-6182024-presentation-240618152603-d6c54198/85/2024-Trend-Updates-What-Really-Works-In-SEO-Content-Marketing-21-320.jpg" sizes="100vw"/></div><!--$--><!--/$--></div></div></div></div></div><!--$--><div class="RelatedContent_root__29Np1"><div class="RelatedContent_wrapper__riU7l"><h2 class="Heading_heading__3MAvZ Heading_h2__f9yvs RelatedContent_title__QUhpL">More Related Content</h2><div></div><div></div><div id="between-recs-ad-1-container" class="freestar-ad-container FreestarAdContainer_root__qPPC_" style="--fallback-aspect-ratio:undefined / undefined"><div><div class="" id="between-recs-ad-1"></div></div></div><div></div><div id="between-recs-ad-2-container" class="freestar-ad-container FreestarAdContainer_root__qPPC_" style="--fallback-aspect-ratio:undefined / undefined"><div><div class="" id="between-recs-ad-2"></div></div></div><div></div></div></div><!--/$--><div class="Transcript_root__Vrf6Q"><h2 class="Transcript_title__YgAka"><span class="Icon_root__AjZyv" style="--size:24px"><span class="Icon_icon__4zzsG" style="mask-image:url(https://public.slidesharecdn.com/_next/static/media/file.5db1ba24.svg);background-color:currentColor"></span><span class="sr-only"></span></span>2024 Trend Updates: What Really Works In SEO & Content Marketing</h2><div><ul class="Transcript_list__faItj"><div></div><div><li>2. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#2">The Top SEO </a> & Content Marketing Trends for 2024 </li></div><div><li>3. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#3">Speakers Zack Kadish Sr. SEO </a> Strategy Director Alex Carchietta Senior Customer Success Manager </li></div><div><li>4. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#4">● What is </a> the future of SEO in 2024? ● Top SEO trends and predictions to prioritize for 2024 ● Which SEO trends to ignore in 2024? ● What is the future of content marketing in 2024? ● Top content marketing trends and predictions to prioritize for 2024 ● What’s ahead for SEO and content marketing in 2024 4 Agenda Speakers: Presentation duration ● Zack Kadish ● Alex Carchietta 30 minutes </li></div><div><li>5. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#5">Poll Question #1 What </a> SEO trend are you most excited about? AI Overviews The rise of user generated content AI written content Mastering E-E-A-T Other </li></div><div><li>6. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#6">What is the </a> future of SEO in 2024? There’s a lot happening in the SEO and search world right now. ● AI Overviews Are Here ● Google is better at identifying auto generated and low quality content ● User generated content is everywhere 6 </li></div><div><li>7. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#7">Top Trends & </a> Predictions to Prioritize for 2024 </li></div><div><li>8. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#8">AI Overviews Will </a> Significantly Impact SEO AI Overviews Launched Last Month in the US Google is showing more and more AI- generated answers but we are unsure what this will look like when it’s rolled out Thing we can expect: ● Be prepared for a decrease in organic traffic and clicks ● Identify ways to prepare your content for AIO & EEAT 8 </li></div><div><li>9. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#9">How to Prepare </a> for AIO Steps to take to make sure our content is in good shape Now that AIO is launched, any report should be taken with a grain of salt since it’s not rolled out to the public yet and we are unsure what results will What can we do? ● Ensure your site has structured data on it ● Make sure we are optimized for relevant keywords ● Have our content be discoverable, crawable, and indexable How Conductor Can Help: ● Check out our blog post about AI Overview SEO Strategies ● Request a Free AI-readiness website assessment 9 </li></div><div><li>10. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#10">E-E-A-T Has Never </a> Been More Important Defining what E-E-A-T means 10 Experience Experience means the extent to which the content creator has the necessary first-hand or life experience for the topic. Expertise Consider the extent to which the content creator has the necessary knowledge or skill for the topic. Different topics require different levels and types of expertise to be trustworthy. Authoritativeness Consider the extent to which the content creator or the website it known as a go-to source for the topic. While most topics do not have one official, Authoritative website or content creator, when they do, the website or content creator is often among the most reliable and trustworthy sources. Trustworthiness Trust is the mechanism by which raters determine if the page is “accurate, honest, safe, and reliable. Raters look for things like: Sufficient contact information, content accuracy and citing of sources and security of the site. Lily Ray’s E-E-A-T Resource Roundup, including FAQs, helpful videos, definitions, additional articles, podcasts and more </li></div><div><li>11. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#11">Authorship Will Continue To </a> Increase In Importance E-E-A-T has become the Googs mantra and it is permeating into everything they do. Helping them understand who is writing a piece of content and why they are an authority has become a necessity vs. a nice to have. Think About Real Estate, Not Rankings Thinking about the SERP as a whole and how much real estate you take up vs. where your .com ranks is a necessary to stay ahead. ● Paid ● Organic ● Social ● Knowledge Graph ● Rich Snippets ● SGE Specificity Will Be Key Moving Forward Google is looking for the best possible answer to users queries, which may be in a comment on a forum, a snippet from an article, or a post on a site like Quora or Reddit. This Is The Next Evolution Of SEO </li></div><div><li>12. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#12">Google is answering </a> more informational queries directly Focus on complex, transactional, and commercial queries to future-proof efforts. 12 We need to prioritize creating content that allow our sites to dive deep into a more complex topic that can’t be directly answered by ChatGPT or AIO. First-hand experience or knowledge of the industry and topic is critical within content to rank and drive organic search traffic in 2024. </li></div><div><li>13. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#13">Generative With the rise </a> of AIO, long tail conversational searches are going to become more of the norm and we can expect users to start typing in a more stream of consciousness format Expect an increase in long tail searches </li></div><div><li>14. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#14">What SEO Trends </a> Can We Ignore in 2024? Voice Search Remember when voice search was going to change SEO? Yeah, so do we and if this was going to happen - it would’ve already. Most people are still typing their searches even with the fact we have virtual assistants in our pockets. Voice search can’t be measured so how important can it be. Evolving search ranking factors Ignore ranking factors… no really. We need to focus on the bigger picture. Think of concepts like E-E-A-T. We need to make sure our content is written for humans with valuable, relevant, and useful information. Google’s ranking factors are almost entirely ML-driven now so we can;t worry about tracking these factors anymore. 14 </li></div><div><li>15. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#15">Poll Question #2 Which </a> trend do you believe will have the biggest impact on content marketing in 2024? </li></div><div><li>16. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#16">What is the </a> future of content marketing in 2024? Increasing productivity and efficiency within workflows through AI. Don’t use AI to completely write all your content (we’re looking at your Sports Illustrated) Pro Tip: It’s important to keep in mind that Google isn’t against using AI within content creation processes. You can—and should—leverage it to increase efficiencies and create human-first, high-quality content. What you will get penalized for is content written entirely by AI. 16 </li></div><div><li>17. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#17">Content Trends To </a> Focus on in 2024 1. AI shifts from center-stage to a supporting role within content workflows. 2. Quality > quantity remains true. Prioritize leveraging trust and experience within content to improve quality. 3. Seeing a return to the fundamentals to adapt to disruptions like SGE. 17 </li></div><div><li>18. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#18">Pro Tips for </a> 2024 Content Marketers 1. Run a content audit on your site to understand current performance, content gaps and identify opportunities. This can help you create a plan to repurpose or create value-driven content. 2. Target relevant, hyper-targeted, niche topics and create comprehensive content around them. Focus on being specific in your content. 3. Create pillar pages and topic clusters to show Google how authoritative you are around a topic and make it easy for users to navigate through your content. 4. Consider adopting a TikTok-style approach to product videos to capture more interest on social, humanize your platform or products, and engage a larger audience in a more casual way. 18 </li></div><div><li>19. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#19">In Conclusion: What’s </a> ahead for SEO and content marketing in 2024 The future of SEO and content marketing is pivoting towards a more user-centric, human- first, and expertise-driven approach. Creating content that is accessible, value- focused, and demonstrates E-E-A-T. Leveraging AI to support our content, not create our content. 19 </li></div><div></div><div><li>21. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/2024-trend-updates-what-really-works-in-seo-content-marketing/269746818#21">Thank You! 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We’ll discuss how embeddings are created using techniques like Sentence-BERT, capturing semantic relationships between words and DOM structures.\n\nWe’ll also cover which measures play a crucial role in how Google AI assesses the relevance of different pieces of content, helping to rank and select the most pertinent information for AI-generated responses.\n\nYou’ll walk away with:\n- An understanding of the technical side of embeddings \u0026 how they work, enabling efficient information retrieval and comparison.\n- Insights into AI Content curation, including the criteria and algorithms used to rank and choose the most relevant snippets for AI-generated overviews.\n- A visualization of the step-by-step process of how AI overviews are constructed, with a clear perspective on the decision-making process behind AI-generated content.\n\nWith Scott Stouffer from MarketBrew, we’ll show you their AI Overviews Visualizer, a tool that deconstructs AI Overviews and provides an inside look at how Snippets and AI Overviews are curated. \n\nIf you’re looking to clarify misconceptions around AI, or looking to face the challenge of optimizing your own content for the AI Overview revolution, then you won’t want to miss this webinar.","tags":["searchenginejournal","ai content","digital marketing"],"url":"https://www.slideshare.net/slideshow/ai-overviews-explained-expert-embedding-techniques-for-seo-success/271385481","userLogin":"SearchEngineJournal","userName":"Search Engine Journal","viewCount":1217},{"algorithmId":"","displayTitle":"Cracking Open The SEO Bucket: Proven Local Marketing Strategies","isSavedByCurrentUser":false,"pageCount":22,"score":0,"slideshowId":"271189584","sourceName":"MORE_FROM_USER","strippedTitle":"cracking-open-the-seo-bucket-proven-local-marketing-strategies","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/uberall-webinar-8222024-finalpresentation-240821104502-6c3045fd-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Boost your local visibility and improve user experience with expert insights from big brands.\n\nWatch as we simplify local SEO with five key strategies for success. 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You’ll also hear ways that your current strategy can improve, so you can stay ahead for the rest of the year.\n\nEnsure your organic search \u0026 content strategies are optimized for success throughout the remainder of 2024 and beyond in this powerful new webinar.","tags":["searchenginejournal","seo","content marketing"],"url":"https://www.slideshare.net/slideshow/2024-organic-traffic-benchmarks-search-trends-how-does-your-site-compare/271013883","userLogin":"SearchEngineJournal","userName":"Search Engine Journal","viewCount":1716},{"algorithmId":"","displayTitle":"Holistic Search 2.0: Optimizing and Measuring Organic \u0026 Paid Performance","isSavedByCurrentUser":false,"pageCount":34,"score":0,"slideshowId":"270472006","sourceName":"MORE_FROM_USER","strippedTitle":"holistic-search-2-0-optimizing-and-measuring-organic-paid-performance","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/sej-iq24-julwebinarpresentationholisticsearch2-240724124625-656e8ed4-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"In today’s competitive digital landscape, understanding the full impact of both organic and paid search efforts is crucial for driving effective marketing strategies.\n\nLet us help.\n\nCheck out as we delve into the intricate relationship between organic and paid search channels, offering actionable insights for measuring success to maximize their combined potential.\n\nWe’re providing a comprehensive understanding of how to measure, analyze, and optimize holistic search marketing efforts, ensuring sustainable growth and superior ROI.\n\nYou’ll learn tips for:\n- Integrated Metrics and KPIs: Define and track key metrics to capture performance of organic and paid search, to make informed strategic decisions with a holistic view.\n- Attribution Models: Explore attribution models to understand the customer journey, identify influential touchpoints, and allocate budget effectively for maximum ROI.\n- Optimization Strategies: How to leverage data from organic and paid search to optimize campaigns and increase conversions.\n\nWith Shaubhik Ray, we’ll equip you with the knowledge and tools necessary to excel in holistic search measurement. We’ll share marketing strategies that are data-driven, aligned with business goals, and poised to lead your organization to success.","tags":["searchenginejournal","ppc","ppc trends"],"url":"https://www.slideshare.net/slideshow/holistic-search-2-0-optimizing-and-measuring-organic-paid-performance/270472006","userLogin":"SearchEngineJournal","userName":"Search Engine Journal","viewCount":1523},{"algorithmId":"","displayTitle":"Technical SEO Best Practices: How To Improve Discoverability, Crawlability \u0026 ...","isSavedByCurrentUser":false,"pageCount":37,"score":0,"slideshowId":"270300547","sourceName":"MORE_FROM_USER","strippedTitle":"technical-seo-best-practices-how-to-improve-discoverability-crawlability-rankings-7f1c","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/conductor-webinar-7172024-finalpresentation-240717164513-e08b63a7-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"While on-page SEO gets a lot of attention, overlooking your website's technical foundation can severely limit your ability to rank on search engines (and reach new customers). \n\nIs your technical SEO where it needs to be for success?\n\nWatch as we explore an actionable framework for auditing and improving your technical SEO across four key pillars—discoverability, crawlability, indexability, and user experience. You’ll walk away with tactics to send stronger signals to Google and outrank your competition.\n\nYou’ll learn:\n- How to optimize for discoverability through sitemaps, site architecture, and more.\n- Strategies to improve crawl budget and avoid crawler traps.\n- How to leverage Schema and optimize heading structure for better indexability.\n- The top tools and processes for continuous technical SEO monitoring.\n\nWith Steven van Vessum and Alexandra Dritsas, we’ll also dive into best practices for Core Web Vitals and accessibility that will create an enhanced user experience for your audience. \n\nIf you’re looking to maximize website performance through technical SEO, you can’t afford to miss this webinar.","tags":["searchenginejournal","seo","seo trends"],"url":"https://www.slideshare.net/slideshow/technical-seo-best-practices-how-to-improve-discoverability-crawlability-rankings-7f1c/270300547","userLogin":"SearchEngineJournal","userName":"Search Engine Journal","viewCount":3658},{"algorithmId":"","displayTitle":"Unlocking The Future Of Search: Local SEO Best Practices","isSavedByCurrentUser":false,"pageCount":57,"score":0,"slideshowId":"269910156","sourceName":"MORE_FROM_USER","strippedTitle":"unlocking-the-future-of-search-local-seo-best-practices-f8e6","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/soci-webinar-6262024-finalpresentation-240626223013-bd837154-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"In today’s digital-first era, leading the pack in local search visibility is not just beneficial—it's crucial. \n\nBut it’s not without its challenges, especially with so many new developments in search lately. \n\nWatch as we clear the noise of an ever-evolving search world and explore the latest insights and best practices in local SEO. We’ll show you exclusive tips designed to enhance your local SEO strategy and scale the visibility of your businesses.\n\nYou’ll hear:\n- Expert insights from Local SEO experts and industry leaders, along with future predictions for local search.\n- Actionable recommendations on how to turn the latest industry insights into a winning SEO strategy.\n- An exclusive look at Genius Search, a groundbreaking new product that can have a remarkable impact on multi-location businesses.\n\nWith Kaci McBride and Mike Snow, we’ll cover how to stay ahead of the competition and keep your SEO game strong using the tools at your disposal. 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Pitfalls to avoid, what’s working, what’s not, and how to set up effective nurture campaigns.\n \nWith our very own Heather Campbell and Brent Csutoras, we’ll explore how to evolve your strategy based on an ever-changing set of standards.\n","tags":[],"url":"https://www.slideshare.net/slideshow/how-expert-brands-are-winning-at-lead-gen-right-now-c5da/269883686","userLogin":"SearchEngineJournal","userName":"Search Engine Journal","viewCount":3978},{"algorithmId":"","displayTitle":"From Subreddits To Search: Maximizing Your Brand's Impact On Reddit","isSavedByCurrentUser":false,"pageCount":96,"score":0,"slideshowId":"269662361","sourceName":"MORE_FROM_USER","strippedTitle":"from-subreddits-to-search-maximizing-your-brand-s-impact-on-reddit","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/sejwebinar-reddit-6122024-finalpresentation-240613091112-f40edd58-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights. \n\nCheck out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.\n\nYou’ll hear:\n- The evolution of Reddit as a major influencer on SERPS over the years.\n- The impact of recent changes and partnerships on Reddit’s place in search.\n- A comprehensive look at Reddit, how it works, and how to approach it.\n- Unique engagement opportunities presented by Reddit.\n\nWith Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.\n\nDon't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.","tags":["searchenginejournal","reddit","search marketing"],"url":"https://www.slideshare.net/slideshow/from-subreddits-to-search-maximizing-your-brand-s-impact-on-reddit/269662361","userLogin":"SearchEngineJournal","userName":"Search Engine Journal","viewCount":1140},{"algorithmId":"","displayTitle":"[Google March 2024 Update] How To Thrive: Content, Link Building \u0026 SEO","isSavedByCurrentUser":false,"pageCount":18,"score":0,"slideshowId":"269477016","sourceName":"MORE_FROM_USER","strippedTitle":"google-march-2024-update-how-to-thrive-content-link-building-seo","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/pageonepower-webinar-652024-finalpresentation-240603062937-72940f0d-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"March 2024 disrupted the SEO industry. 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Different topics require different\nlevels and types of expertise to be\ntrustworthy.\nAuthoritativeness\nConsider the extent to which the content creator\nor the website it known as a go-to source for the\ntopic. While most topics do not have one official,\nAuthoritative website or content creator, when\nthey do, the website or content creator is often\namong the most reliable and trustworthy sources.\nTrustworthiness\nTrust is the mechanism by which raters determine\nif the page is “accurate, honest, safe, and reliable.\nRaters look for things like:\nSufficient contact information, content accuracy\nand citing of sources and security of the site.\nLily Ray’s E-E-A-T Resource\nRoundup, including FAQs, helpful\nvideos, definitions, additional\narticles, podcasts and more\n ","Authorship Will Continue\nTo Increase In Importance\nE-E-A-T has become the Googs\nmantra and it is permeating into\neverything they do.\nHelping them understand who is\nwriting a piece of content and why\nthey are an authority has become a\nnecessity vs. a nice to have.\nThink About Real Estate,\nNot Rankings\nThinking about the SERP as a\nwhole and how much real estate\nyou take up vs. where your .com\nranks is a necessary to stay ahead.\n● Paid\n● Organic\n● Social\n● Knowledge Graph\n● Rich Snippets\n● SGE\nSpecificity Will Be Key\nMoving Forward\nGoogle is looking for the best\npossible answer to users queries,\nwhich may be in a comment on a\nforum, a snippet from an article, or\na post on a site like Quora or\nReddit.\nThis Is The Next Evolution Of SEO\n ","Google is answering more informational queries directly\nFocus on complex, transactional, and commercial queries to future-proof\nefforts.\n12\nWe need to prioritize creating content\nthat allow our sites to dive deep into a\nmore complex topic that can’t be\ndirectly answered by ChatGPT or AIO.\nFirst-hand experience or\nknowledge of the industry and topic is\ncritical within content\nto rank and drive organic search traffic\nin 2024.\n ","Generative\nWith the rise of AIO, long tail conversational\nsearches are going to become more of the norm\nand we can expect users to start typing in a\nmore stream of consciousness format\nExpect an increase in long tail searches\n ","What SEO Trends Can We Ignore in 2024?\nVoice Search\nRemember when voice search was going to change SEO? Yeah, so do we and if this was\ngoing to happen - it would’ve already. Most people are still typing their searches even with\nthe fact we have virtual assistants in our pockets.\nVoice search can’t be measured so how important can it be.\nEvolving search ranking factors\nIgnore ranking factors… no really.\nWe need to focus on the bigger picture. Think of concepts like E-E-A-T. We need to make\nsure our content is written for humans with valuable, relevant, and useful information.\nGoogle’s ranking factors are almost entirely ML-driven now so we can;t worry about tracking\nthese factors anymore. 14\n ","Poll Question #2\nWhich trend do you believe will have the\nbiggest impact on content marketing in 2024?\n ","What is the future of content marketing in 2024?\nIncreasing productivity and efficiency\nwithin workflows through AI.\nDon’t use AI to completely write all your\ncontent (we’re looking at your Sports\nIllustrated)\nPro Tip: It’s important to keep in mind that Google isn’t\nagainst using AI within content creation processes. You\ncan—and should—leverage it to increase efficiencies and\ncreate human-first, high-quality content. What you will\nget penalized for is content written entirely by AI.\n16\n ","Content Trends To Focus on in 2024\n1. AI shifts from center-stage to a\nsupporting role within content\nworkflows.\n2. Quality \u003e quantity remains true.\nPrioritize leveraging trust and\nexperience within content to\nimprove quality.\n3. Seeing a return to the\nfundamentals to adapt to\ndisruptions like SGE.\n17\n ","Pro Tips for 2024 Content Marketers\n1. Run a content audit on your site to understand current performance,\ncontent gaps and identify opportunities. This can help you create a\nplan to repurpose or create value-driven content.\n2. Target relevant, hyper-targeted, niche topics and create\ncomprehensive content around them. Focus on being specific in your\ncontent.\n3. Create pillar pages and topic clusters to show Google how\nauthoritative you are around a topic and make it easy for users to\nnavigate through your content.\n4. 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