上海市区盘也“塌房”了？虹口源717首开卖了不到一半背后故事更惊心-乐居财经

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class="content-bar">  <div class="news-detail"> <div class="detail-title"> <h3>上海市区盘也“塌房”了？虹口源717首开卖了不到一半背后故事更惊心</h3> </div> <div class="detail-sub"> <em class="red_icon">原创</em> <{$news["createtime"]|date_format:"%Y-%m-%d %H:%M"}>  <span> 乐居新媒体 </span> <span></span> <span>7.6w阅读</span> <span>2024-06-24 14:37</span> </div> <div class="detail-content"> <section>上周末（6月22-23日），上海全市共有5个楼盘开盘，尤为值得关注的是虹口源717，在经历停工、重组等风波后，项目终于入市。<o:p></o:p></section><p><img class="rich_pages wxw-img" data-galleryid="" data-imgfileid="100000854" data-ratio="1.2824074074074074" data-s="300,640" src="https://ess.leju.com/common/photo/16-1-NCcQvY9QBNHIDjebQr2Dh9pXGc8Ppx6R8Dzjngfa6O0Ot8SVr1g0vCDK5shjB5h3xyo41q5ieJfd1fwR.jpeg" data-type="jpeg" data-w="1080"/></p><section></section><section>根据其官方微信发布内容，项目首开销售23.9亿，而其本次推盘总货值为53.77亿，销售率44.4%。在今年的中高端市场，这一销售成绩并不算好，甚至有点拉胯。<o:p></o:p></section><section>乐居新媒体统计了今年上海备案均价13万每平方米以上的楼盘认筹情况，截至目前共有14个楼盘，虹口源717认筹率垫底，其推出的228套房源，总计196组认筹，认筹率86%，<o:p></o:p></section><section>也就是说，<strong>参与认筹的客户中大约有40%放弃了</strong>，至少是在开盘那天没有买。</section><section></section><section><img class="rich_pages wxw-img" data-imgfileid="100000859" data-ratio="0.5980295566502463" src="https://ess.leju.com/common/photo/16-1-70oBrs9eQhCgKgTVHPh11fH1T6E33IQNZHlhdXtcvb8ZkdmUQgnNileh2azS7DHpLwPeeCy1hxCIdLeU.jpeg" data-type="png" data-w="1015"/></section><section>作为位于上海传统市区、单价13.8万每平方米的项目，让人出乎意料。但凡事总有因果，虹口源717的前世今生或许能给出答案。<o:p></o:p></section><section>据了解，项目开发商为上海聚博房地产开发有限公司。天眼查显示，该公司共有3大股东，分别是祥生地产（占股82.3611%）、上海聚联投资（占股17.5%）、华宝信托（占股0.1389%）。<o:p></o:p></section><section>资料显示，这是祥生地产在上海的首个项目。2016年8月2日，祥生地产获得银团放贷100亿，成为彼时上海旧城改造规模最大的银团贷款项目。</section><section>项目为一个28万平方米的综合体，涵盖住宅、商业、办公，在2020年9月举行了奠基仪式。<strong>然而好景不长，2022年3月底全面停工。与此同时，祥生出现暴雷，宣布未能按期支付2亿美元债的1200万美元利息。</strong><o:p></o:p></section><section>直到2023年，项目公司聚博房地产向上海三中院申请预重整。2023年5月，债务人申请将预重整转入正式重整程序，上海三中院裁定予以受理。最终项目得到程序保障的共益债融资，促使聚博房地产近百亿资产盘活。<o:p></o:p></section><section>在虹口源717开盘后，<strong>其官方微信发文表示这是“一场源于信任的胜利”</strong>。或许，交房的那一天，才能翻篇。</section><section class="mp_profile_iframe_wrp"><mp-common-profile class="js_uneditable custom_select_card mp_profile_iframe" data-pluginname="mpprofile" data-id="Mzg3NzE1MDYzMA==" 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上海市区盘也“塌房”了？虹口源717首开卖了不到一半 背后故事更惊心-乐居财经

上海市区盘也“塌房”了？虹口源717首开卖了不到一半背后故事更惊心-乐居财经