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We want to help. </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='4254616394626192090' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2013/07/how-to-keep-track-of-multiple-marketing.html' itemprop='url' title='How to keep track of multiple marketing channels (and save time) with Google Analytics'> How to keep track of multiple marketing channels (and save time) with Google Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, July 22, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Together we’ve walked through how to </span><a href="http://googlefornonprofits.blogspot.com/2013/06/creating-measurement-strategy-for-your.html" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">design a nonprofit measurement strategy</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and how we can use Google Analytics to </span><a href="http://googlefornonprofits.blogspot.com/2013/07/using-google-analytics-to-measure-your.html" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">get the metrics that we need</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Now that you’re off to the races with your new measurement plan, here are a few non-technical things you can do to make monitoring </span><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">your data easier and more insightful.</span><br /> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div> <b id="docs-internal-guid-3d8f814c-0819-7268-5360-386537fb9a5f" style="font-weight: normal;"><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Monitor KPIs with a custom Analytics Dashboard.</span><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Using a custom dashboard will help you easily view metrics that are important to you in Analytics. If you’re looking for a template, here’s a </span><a href="http://troni.me/GANPDash" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Analytics Dashboard for nonprofits</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> created with </span><a href="http://googlefornonprofits.blogspot.com/2013/06/creating-measurement-strategy-for-your.html" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">our measurement strategy in mind</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Remember, you need to have </span><a href="https://support.google.com/analytics/answer/1009612?hl=en" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Ecommerce tracking</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> implemented to track donations and </span><a href="https://support.google.com/analytics/answer/1032415?hl=en" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">goals</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> configured to track KPIs. If you’re not using those features then you will not see any data in the dashboard.</span><br /> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Understand how your marketing activities work together with </span><a href="//youtu.be/Cz4yHOKE5j8)" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-weight: bold; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Multi-Channel Funnels</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Often an online donation isn’t the result of a single effort like an online ad, but actually the result of multiple marketing channels working together. If we only examine the last touchpoint before a donation or other online goal is made, we could miss several important insights and opportunities. That's where Multi-Channel Funnels come in.</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Multi-channel funnels allow you to see interactions across different digital media and show you how those channels then work together together to reach an online goal, like a donation or volunteer sign-up. When you set-up goals or track Ecommerce transactions in Google Analytics, Multi-Channel Funnels will automatically </span><a href="//youtu.be/Cz4yHOKE5j8?t=1m18s" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">generate five reports</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> to show you that data. Using this information, you can get a deeper understanding of the value your marketing efforts.</span><br /> <span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div> <b style="font-weight: normal;"><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><img height="267px;" src="https://lh5.googleusercontent.com/8pm1xz1FNyvZfqrvQJiiteOdyNso7i_1FSBvH1pK3QYPLGx_fgBeoOd3ZMuow_5LVYMu_2DlochG3_-yrm1Or_WCuunE56U0OuvneH8mxyaQnGvjzTei_NvSvg" width="496px;" /></b> <b style="font-weight: normal;"></b> <span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span> <br /> <b style="font-weight: normal;"><br /></b> <b style="font-weight: normal;"></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We hope these tips help you implement and easily track a measurement strategy in line with your mission. If you'd like to learn more about Analytics, visit our </span><a href="//www.youtube.com/googleanalytics?hl=en)" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">YouTube channel</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="https://plus.google.com/+GoogleAnalytics/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google+ page </span></a><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">for more tutorials, updates and ideas on how you can leverage our tools to help your nonprofit. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by </span><span style="color: #333333; font-family: Arial; font-size: 13px; line-height: 1.25; white-space: pre-wrap;">Justin Cutroni, Google Analytics team</span></div> </div> </script> <noscript> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Together we’ve walked through how to </span><a href="http://googlefornonprofits.blogspot.com/2013/06/creating-measurement-strategy-for-your.html" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">design a nonprofit measurement strategy</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and how we can use Google Analytics to </span><a href="http://googlefornonprofits.blogspot.com/2013/07/using-google-analytics-to-measure-your.html" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">get the metrics that we need</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Now that you’re off to the races with your new measurement plan, here are a few non-technical things you can do to make monitoring </span><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">your data easier and more insightful.</span><br /> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div> <b id="docs-internal-guid-3d8f814c-0819-7268-5360-386537fb9a5f" style="font-weight: normal;"><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Monitor KPIs with a custom Analytics Dashboard.</span><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Using a custom dashboard will help you easily view metrics that are important to you in Analytics. If you’re looking for a template, here’s a </span><a href="http://troni.me/GANPDash" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Analytics Dashboard for nonprofits</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> created with </span><a href="http://googlefornonprofits.blogspot.com/2013/06/creating-measurement-strategy-for-your.html" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">our measurement strategy in mind</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Remember, you need to have </span><a href="https://support.google.com/analytics/answer/1009612?hl=en" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Ecommerce tracking</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> implemented to track donations and </span><a href="https://support.google.com/analytics/answer/1032415?hl=en" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">goals</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> configured to track KPIs. If you’re not using those features then you will not see any data in the dashboard.</span><br /> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Understand how your marketing activities work together with </span><a href="//youtu.be/Cz4yHOKE5j8)" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-weight: bold; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Multi-Channel Funnels</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Often an online donation isn’t the result of a single effort like an online ad, but actually the result of multiple marketing channels working together. If we only examine the last touchpoint before a donation or other online goal is made, we could miss several important insights and opportunities. That's where Multi-Channel Funnels come in.</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Multi-channel funnels allow you to see interactions across different digital media and show you how those channels then work together together to reach an online goal, like a donation or volunteer sign-up. When you set-up goals or track Ecommerce transactions in Google Analytics, Multi-Channel Funnels will automatically </span><a href="//youtu.be/Cz4yHOKE5j8?t=1m18s" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">generate five reports</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> to show you that data. Using this information, you can get a deeper understanding of the value your marketing efforts.</span><br /> <span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div> <b style="font-weight: normal;"><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><img height="267px;" src="https://lh5.googleusercontent.com/8pm1xz1FNyvZfqrvQJiiteOdyNso7i_1FSBvH1pK3QYPLGx_fgBeoOd3ZMuow_5LVYMu_2DlochG3_-yrm1Or_WCuunE56U0OuvneH8mxyaQnGvjzTei_NvSvg" width="496px;" /></b> <b style="font-weight: normal;"></b> <span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span> <br /> <b style="font-weight: normal;"><br /></b> <b style="font-weight: normal;"></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We hope these tips help you implement and easily track a measurement strategy in line with your mission. If you'd like to learn more about Analytics, visit our </span><a href="//www.youtube.com/googleanalytics?hl=en)" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">YouTube channel</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="https://plus.google.com/+GoogleAnalytics/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google+ page </span></a><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">for more tutorials, updates and ideas on how you can leverage our tools to help your nonprofit. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by </span><span style="color: #333333; font-family: Arial; font-size: 13px; line-height: 1.25; white-space: pre-wrap;">Justin Cutroni, Google Analytics team</span></div> </div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2013/07/how-to-keep-track-of-multiple-marketing.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:How to keep track of multiple marketing channels (and save time) with Google Analytics&url=https://googlefornonprofits.blogspot.com/2013/07/how-to-keep-track-of-multiple-marketing.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2013/07/how-to-keep-track-of-multiple-marketing.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2013/07/how-to-keep-track-of-multiple-marketing.html' data-url='https://googlefornonprofits.blogspot.com/2013/07/how-to-keep-track-of-multiple-marketing.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2013/07/how-to-keep-track-of-multiple-marketing.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Analytics' rel='tag'> Google Analytics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> </span> </div> </div> </div> <div class='post' data-id='1818174018347446197' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2013/07/new-learn-with-google-summer-webinar.html' itemprop='url' title='New Learn with Google Summer Webinar Series'> New Learn with Google Summer Webinar Series </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, July 18, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">At Google, one of our goals is to help make the web work for you. Today we’re announcing our summer series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now.</span></div> <b id="docs-internal-guid-52325968-f284-5e43-d09d-6a1bd79fbb92" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Upcoming live webinars: </span></div> <b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">July</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[Shopping]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Shopping 101</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">: Overview of Shopping & Product Listing Ads</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[Search]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Improving Your Search Campaigns with Remarketing Lists for Search Ads</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[YouTube]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Driving Direct Response with Video</span></div> <b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">August</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[Shopping]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Shopping 201</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">: Product Listing Ad Optimization Essentials</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[Shopping]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Shopping 301</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">: Advanced Optimization Tactics</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[Search]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Taking Advantage of New AdWords Features</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[YouTube]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Building your Business with YouTube Video Ads</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[Social]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Kick-Starting Social with Google+</span></div> <b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">September</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[Display]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Planning Display Campaigns with the New Display Planner in AdWords</span><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div> <b style="font-weight: normal;"><br /><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern.</span></div> <b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Visit our </span><a href="http://vshow.on24.com/vshow/learnwebinars#exhibits/Upcoming" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">webinar site</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to register</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our </span><a href="https://www.google.com/calendar/embed?src=google.com_fqpk56cl9ck36np1ip263m2hks@group.calendar.google.com&ctz=America/New_York" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Learn with Google calendar</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to your own Google calendar to automatically see upcoming webinars.</span></div> <br /> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by </span><span style="font-family: Arial; font-size: 13px; white-space: pre-wrap;">Erin Molnar, Marketing Coordinator, Learn with Google</span></div> </script> <noscript> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">At Google, one of our goals is to help make the web work for you. Today we’re announcing our summer series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now.</span></div> <b id="docs-internal-guid-52325968-f284-5e43-d09d-6a1bd79fbb92" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Upcoming live webinars: </span></div> <b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">July</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[Shopping]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Shopping 101</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">: Overview of Shopping & Product Listing Ads</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[Search]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Improving Your Search Campaigns with Remarketing Lists for Search Ads</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[YouTube]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Driving Direct Response with Video</span></div> <b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">August</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[Shopping]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Shopping 201</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">: Product Listing Ad Optimization Essentials</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[Shopping]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Shopping 301</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">: Advanced Optimization Tactics</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[Search]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Taking Advantage of New AdWords Features</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[YouTube]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Building your Business with YouTube Video Ads</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[Social]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Kick-Starting Social with Google+</span></div> <b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">September</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">[Display]</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Planning Display Campaigns with the New Display Planner in AdWords</span><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div> <b style="font-weight: normal;"><br /><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern.</span></div> <b style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Visit our </span><a href="http://vshow.on24.com/vshow/learnwebinars#exhibits/Upcoming" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">webinar site</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to register</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our </span><a href="https://www.google.com/calendar/embed?src=google.com_fqpk56cl9ck36np1ip263m2hks@group.calendar.google.com&ctz=America/New_York" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Learn with Google calendar</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to your own Google calendar to automatically see upcoming webinars.</span></div> <br /> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by </span><span style="font-family: Arial; font-size: 13px; white-space: pre-wrap;">Erin Molnar, Marketing Coordinator, Learn with Google</span></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2013/07/new-learn-with-google-summer-webinar.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:New Learn with Google Summer Webinar Series&url=https://googlefornonprofits.blogspot.com/2013/07/new-learn-with-google-summer-webinar.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2013/07/new-learn-with-google-summer-webinar.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2013/07/new-learn-with-google-summer-webinar.html' data-url='https://googlefornonprofits.blogspot.com/2013/07/new-learn-with-google-summer-webinar.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2013/07/new-learn-with-google-summer-webinar.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> </span> </div> </div> </div> <div class='post' data-id='163988266846285982' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2013/07/youre-changing-world-we-want-to-help.html' itemprop='url' title='You’re changing the world. We want to help.'> You’re changing the world. We want to help. </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, July 16, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <b id="docs-internal-guid-4f42af32-e581-4c11-964e-2effb7ed3ce0" style="font-weight: normal; line-height: 1.25;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">A couple of weeks ago, we celebrated the winners of the </span><a href="https://globalimpactchallenge.withgoogle.com/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Global Impact Challenge</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> in the UK, awarding prizes to nonprofits for some amazing, innovative uses of technology to help their causes. Today we are thrilled to go one step further and launch the </span><a href="http://www.google.co.uk/nonprofits" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google for Nonprofits</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> programme in the UK, starting in England and Wales.</span></b><b id="docs-internal-guid-4f42af32-e581-4c11-964e-2effb7ed3ce0" style="font-weight: normal;"></b><br /> <b id="docs-internal-guid-4f42af32-e581-4c11-964e-2effb7ed3ce0" style="font-weight: normal;"><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google for Nonprofits is a one-stop-shop that offers access to our suite of free and discounted products and tools. If you work for a nonprofit, you can </span><a href="http://www.google.co.uk/nonprofits" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">apply to join the program today</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Once your organisation is approved, you get free </span><a href="http://www.google.co.uk/nonprofits/products/index.html" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Apps</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> to cut IT costs and operate more efficiently, up to $10,000 a month in advertising on </span><a href="http://www.google.co.uk/grants/" style="text-decoration: none;"><span style="color: #000099; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google AdWords</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> to reach more donors, and premium features for </span><a href="//www.youtube.com/nonprofits" style="text-decoration: none;"><span style="color: #000099; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">YouTube</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="http://earth.google.com/outreach/index.html" style="text-decoration: none;"><span style="color: #000099; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">our mapping technologies</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> to raise awareness of your cause.  We’ve also developed other online resources such as </span><a href="http://www.google.co.uk/nonprofits/learning" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">educational videos</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="http://www.google.co.uk/nonprofits/community/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">case studies</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and better ways </span><a href="https://plus.google.com/+GoogleforNonprofits/posts" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">to connect</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> with other nonprofits.</span></b><br /> <br /> <div style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRk3O6mOo7WKns1kJ009yMsPTA-IFRADkXtLcPq9sOzR_9qMVheLllxkCku4yIuAzpWicjyjaJeAkDDvyPyiiekXAqkdNBjbshjbob6ApT8QDiuA3Dz6SsvBJRxL71XjhTvkFWK8SeoCw/s1600/UK+Launch.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="333" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRk3O6mOo7WKns1kJ009yMsPTA-IFRADkXtLcPq9sOzR_9qMVheLllxkCku4yIuAzpWicjyjaJeAkDDvyPyiiekXAqkdNBjbshjbob6ApT8QDiuA3Dz6SsvBJRxL71XjhTvkFWK8SeoCw/s400/UK+Launch.png" width="513" /></a></div> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Over the years, Google has donated over $1 billion worth of products to nonprofits, and several UK organisations are already using our tools. </span><a href="http://www.google.co.uk/nonprofits/community/beat-bullying.html" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">BeatBullying</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, a charity that fights online bullying, uses Google Apps to enable more sharing and collaboration amongst colleagues; the </span><a href="http://www.google.co.uk/nonprofits/community/rnli.html" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Royal National Lifeboat Institution</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> uses Google AdWords and YouTube to raise awareness and recruit more supporters; and </span><a href="http://www.google.co.uk/nonprofits/community/water-aid.html" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">WaterAid</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> uses Google mapping technologies to show where their work is making a difference.</span><br /> <div style="text-align: left;"> <span style="font-family: Arial; font-size: 13px; line-height: 1.25; white-space: pre-wrap;"><br /></span> <span style="font-family: Arial; font-size: 13px; line-height: 1.25; white-space: pre-wrap;">We’re inspired and humbled by the amazing ways nonprofits are making the world a better place, and look forward to supporting the work of more UK nonprofits.</span><br /> <span style="font-family: Arial; font-size: 13px; white-space: pre-wrap;"><br /></span> <span style="font-family: Arial; font-size: 13px; white-space: pre-wrap;">Posted by Xiaonan Zhao, Product Manager, Google for Nonprofits</span></div> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span> <b id="docs-internal-guid-4f42af32-e581-2eaa-0a60-2fec977ba060" style="clear: left; float: left; font-weight: normal; margin-bottom: 1em; margin-right: 1em;"><br /></b><b id="docs-internal-guid-4f42af32-e581-2eaa-0a60-2fec977ba060" style="clear: left; float: left; font-weight: normal; margin-bottom: 1em; margin-right: 1em;"><br /></b> </script> <noscript> <b id="docs-internal-guid-4f42af32-e581-4c11-964e-2effb7ed3ce0" style="font-weight: normal; line-height: 1.25;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">A couple of weeks ago, we celebrated the winners of the </span><a href="https://globalimpactchallenge.withgoogle.com/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Global Impact Challenge</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> in the UK, awarding prizes to nonprofits for some amazing, innovative uses of technology to help their causes. Today we are thrilled to go one step further and launch the </span><a href="http://www.google.co.uk/nonprofits" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google for Nonprofits</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> programme in the UK, starting in England and Wales.</span></b><b id="docs-internal-guid-4f42af32-e581-4c11-964e-2effb7ed3ce0" style="font-weight: normal;"></b><br /> <b id="docs-internal-guid-4f42af32-e581-4c11-964e-2effb7ed3ce0" style="font-weight: normal;"><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google for Nonprofits is a one-stop-shop that offers access to our suite of free and discounted products and tools. If you work for a nonprofit, you can </span><a href="http://www.google.co.uk/nonprofits" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">apply to join the program today</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Once your organisation is approved, you get free </span><a href="http://www.google.co.uk/nonprofits/products/index.html" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Apps</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> to cut IT costs and operate more efficiently, up to $10,000 a month in advertising on </span><a href="http://www.google.co.uk/grants/" style="text-decoration: none;"><span style="color: #000099; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google AdWords</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> to reach more donors, and premium features for </span><a href="//www.youtube.com/nonprofits" style="text-decoration: none;"><span style="color: #000099; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">YouTube</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="http://earth.google.com/outreach/index.html" style="text-decoration: none;"><span style="color: #000099; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">our mapping technologies</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> to raise awareness of your cause.  We’ve also developed other online resources such as </span><a href="http://www.google.co.uk/nonprofits/learning" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">educational videos</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="http://www.google.co.uk/nonprofits/community/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">case studies</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and better ways </span><a href="https://plus.google.com/+GoogleforNonprofits/posts" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">to connect</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> with other nonprofits.</span></b><br /> <br /> <div style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRk3O6mOo7WKns1kJ009yMsPTA-IFRADkXtLcPq9sOzR_9qMVheLllxkCku4yIuAzpWicjyjaJeAkDDvyPyiiekXAqkdNBjbshjbob6ApT8QDiuA3Dz6SsvBJRxL71XjhTvkFWK8SeoCw/s1600/UK+Launch.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="333" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRk3O6mOo7WKns1kJ009yMsPTA-IFRADkXtLcPq9sOzR_9qMVheLllxkCku4yIuAzpWicjyjaJeAkDDvyPyiiekXAqkdNBjbshjbob6ApT8QDiuA3Dz6SsvBJRxL71XjhTvkFWK8SeoCw/s400/UK+Launch.png" width="513" /></a></div> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Over the years, Google has donated over $1 billion worth of products to nonprofits, and several UK organisations are already using our tools. </span><a href="http://www.google.co.uk/nonprofits/community/beat-bullying.html" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">BeatBullying</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, a charity that fights online bullying, uses Google Apps to enable more sharing and collaboration amongst colleagues; the </span><a href="http://www.google.co.uk/nonprofits/community/rnli.html" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Royal National Lifeboat Institution</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> uses Google AdWords and YouTube to raise awareness and recruit more supporters; and </span><a href="http://www.google.co.uk/nonprofits/community/water-aid.html" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">WaterAid</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> uses Google mapping technologies to show where their work is making a difference.</span><br /> <div style="text-align: left;"> <span style="font-family: Arial; font-size: 13px; line-height: 1.25; white-space: pre-wrap;"><br /></span> <span style="font-family: Arial; font-size: 13px; line-height: 1.25; white-space: pre-wrap;">We’re inspired and humbled by the amazing ways nonprofits are making the world a better place, and look forward to supporting the work of more UK nonprofits.</span><br /> <span style="font-family: Arial; font-size: 13px; white-space: pre-wrap;"><br /></span> <span style="font-family: Arial; font-size: 13px; white-space: pre-wrap;">Posted by Xiaonan Zhao, Product Manager, Google for Nonprofits</span></div> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span> <b id="docs-internal-guid-4f42af32-e581-2eaa-0a60-2fec977ba060" style="clear: left; float: left; font-weight: normal; margin-bottom: 1em; margin-right: 1em;"><br /></b><b id="docs-internal-guid-4f42af32-e581-2eaa-0a60-2fec977ba060" style="clear: left; float: left; font-weight: normal; margin-bottom: 1em; margin-right: 1em;"><br /></b> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2013/07/youre-changing-world-we-want-to-help.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:You’re changing the world. We want to help.&url=https://googlefornonprofits.blogspot.com/2013/07/youre-changing-world-we-want-to-help.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2013/07/youre-changing-world-we-want-to-help.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2013/07/youre-changing-world-we-want-to-help.html' data-url='https://googlefornonprofits.blogspot.com/2013/07/youre-changing-world-we-want-to-help.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2013/07/youre-changing-world-we-want-to-help.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> </span> </div> </div> </div> <div class='post' data-id='7087967067154823408' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2013/07/using-google-analytics-to-measure-your.html' itemprop='url' title='Using Google Analytics to measure your organization'> Using Google Analytics to measure your organization </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, July 8, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Successful measurements are a tangible way to analyze how well your nonprofit is achieving its mission and objectives. Now that we’ve discussed </span><a href="http://googlefornonprofits.blogspot.com/2013/06/creating-measurement-strategy-for-your.html" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">how to set up a measurement framework</span></a><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, how are you going to gather the data? Fortunately, a fairly basic implementation of </span><a href="//www.google.com/analytics/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Analytics</span></a><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> will give us almost everything we need. Here are four steps to get you started.</span><br /> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <b id="docs-internal-guid-4e03d80b-bec7-00c9-2a4b-16e626bea555" style="font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Tag your pages.</span><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Once you sign up for Analytics, you’ll be given a tracking code to paste onto your pages so you know when your site is visited. With your pages tagged, you can see all kinds of data including daily visits, time spent on site by country and traffic types. If you need help getting started with tracking, check out this step-by-step guide </span><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"><a href="https://support.google.com/analytics/answer/1008080?hl=en&topic=1008079&parent=1726910&rd=1)" style="text-decoration: none;">here</a>.</span><br /> <span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <b style="font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Track KPIs with the Goals feature.</span><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><a href="//www.youtube.com/watch?v=fMeKXsl7xT8" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Goals</span></a><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> are completed activities that happen on your site, like someone filling out and submitting a volunteer sign-up form.  We can easily translate the key performance indicators (KPIs) we designed in </span><a href="http://googlefornonprofits.blogspot.com/2013/06/creating-measurement-strategy-for-your.html" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">our measurement framework</span></a><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> into Analytics Goals. For example if your KPI is volunteer sign-ups, you could track it by setting a goal of how many people reach the volunteer sign up confirmation page. </span><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Remember, you get 20 goals, so there are more than enough for all KPIs across the various business strategies. Learn how to set yours up </span><a href="https://support.google.com/analytics/answer/1032415?hl=en" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span><br /> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <b style="font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Measure donations and donation type with ecommerce tracking.</span><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Ecommerce tracking allows you to track total donations and differentiate donation type as a different product. This feature also enables reports that will give you insight into the behavior of your donor, including how many times they visited your site before donating and how many days between their initial visit to your site and their donation. Understanding how, why and when people give can help you make better decisions about allocating resources and future marketing efforts. You can begin implementation by activating the reports and installing additional code </span><a href="https://support.google.com/analytics/answer/1009612?hl=en" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span><br /> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <b style="font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. Segment users with custom dimensions.</span><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Custom dimensions is a feature that lets you collect custom data with Google Analytics. For example, you could use a custom dimension to segment your website visitors into groups like volunteers and donors. When someone submits a donation your custom dimension will indicate the user is a donor. Or when someone volunteers via your website, they’ll be identified as a volunteer. With that segmentation, we can gather specific data on our donors and volunteers which allows us to measure our KPIs and get a better understanding of our users. To begin using custom dimensions, follow our implementation instructions</span><a href="https://support.google.com/analytics/answer/2709829" style="text-decoration: none;"><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span><br /> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">If you'd like to learn more about how you can leverage our tools to help your nonprofit, visit </span><a href="//www.youtube.com/googleanalytics?hl=en" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">our YouTube channel</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="https://plus.google.com/+GoogleAnalytics/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google+ page</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> for more tutorials, updates and ideas. </span><br /> <span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Justin Cutroni, Google Analytics team </span> </script> <noscript> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Successful measurements are a tangible way to analyze how well your nonprofit is achieving its mission and objectives. Now that we’ve discussed </span><a href="http://googlefornonprofits.blogspot.com/2013/06/creating-measurement-strategy-for-your.html" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">how to set up a measurement framework</span></a><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, how are you going to gather the data? Fortunately, a fairly basic implementation of </span><a href="//www.google.com/analytics/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Analytics</span></a><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> will give us almost everything we need. Here are four steps to get you started.</span><br /> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <b id="docs-internal-guid-4e03d80b-bec7-00c9-2a4b-16e626bea555" style="font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Tag your pages.</span><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Once you sign up for Analytics, you’ll be given a tracking code to paste onto your pages so you know when your site is visited. With your pages tagged, you can see all kinds of data including daily visits, time spent on site by country and traffic types. If you need help getting started with tracking, check out this step-by-step guide </span><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"><a href="https://support.google.com/analytics/answer/1008080?hl=en&topic=1008079&parent=1726910&rd=1)" style="text-decoration: none;">here</a>.</span><br /> <span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <b style="font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Track KPIs with the Goals feature.</span><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">  </span><a href="//www.youtube.com/watch?v=fMeKXsl7xT8" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Goals</span></a><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> are completed activities that happen on your site, like someone filling out and submitting a volunteer sign-up form.  We can easily translate the key performance indicators (KPIs) we designed in </span><a href="http://googlefornonprofits.blogspot.com/2013/06/creating-measurement-strategy-for-your.html" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">our measurement framework</span></a><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> into Analytics Goals. For example if your KPI is volunteer sign-ups, you could track it by setting a goal of how many people reach the volunteer sign up confirmation page. </span><span style="color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Remember, you get 20 goals, so there are more than enough for all KPIs across the various business strategies. Learn how to set yours up </span><a href="https://support.google.com/analytics/answer/1032415?hl=en" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span><br /> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <b style="font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Measure donations and donation type with ecommerce tracking.</span><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Ecommerce tracking allows you to track total donations and differentiate donation type as a different product. This feature also enables reports that will give you insight into the behavior of your donor, including how many times they visited your site before donating and how many days between their initial visit to your site and their donation. Understanding how, why and when people give can help you make better decisions about allocating resources and future marketing efforts. You can begin implementation by activating the reports and installing additional code </span><a href="https://support.google.com/analytics/answer/1009612?hl=en" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span><br /> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <b style="font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. Segment users with custom dimensions.</span><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Custom dimensions is a feature that lets you collect custom data with Google Analytics. For example, you could use a custom dimension to segment your website visitors into groups like volunteers and donors. When someone submits a donation your custom dimension will indicate the user is a donor. Or when someone volunteers via your website, they’ll be identified as a volunteer. With that segmentation, we can gather specific data on our donors and volunteers which allows us to measure our KPIs and get a better understanding of our users. To begin using custom dimensions, follow our implementation instructions</span><a href="https://support.google.com/analytics/answer/2709829" style="text-decoration: none;"><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span><br /> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">If you'd like to learn more about how you can leverage our tools to help your nonprofit, visit </span><a href="//www.youtube.com/googleanalytics?hl=en" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">our YouTube channel</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="https://plus.google.com/+GoogleAnalytics/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google+ page</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> for more tutorials, updates and ideas. </span><br /> <span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Justin Cutroni, Google Analytics team </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2013/07/using-google-analytics-to-measure-your.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Using Google 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class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' 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